Maximizing Marketing Impact: From Funnel Conversion to Revenue Attribution

Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. In Today’s episode, Maximizing Marketing Impact: From Funnel Conversion to Revenue Attribution, I am joined by the brilliant Sarah Lane-Hawn, a senior marketing operations consultant and mathematician turned marketing strategist. Sarah shares her journey from creating blog content to leading marketing operations at startups and scale-ups, bringing her unique perspective to the challenges and opportunities in B2B marketing. We discuss actionable strategies to optimize funnel conversion, eliminate inefficiencies, and implement reliable revenue attribution models. Sarah also introduces her innovative “Goldilocks Model” for revenue attribution—a practical, cost-effective solution for startups and scale-ups to measure and maximize marketing’s impact. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.