PT Pintcast - Physical Therapy

In this episode, Kayla breaks down how JAG Physical Therapy scaled from 2 locations to over 160 — and the marketing strategy behind it.We cover:Why every patient experience is a marketing momentHow to measure ROI without obsessing over itUsing EMR data to improve campaignsPartnering with local communities (not just physicians)Tactical advice for solo PTs to get started

Episode Highlights:Referral Insights: Clinicians share why asking outright—or subtly—for referrals is crucial, and how patient follow-up (calls/emails) prompts results. Role-playing helps staff find comfortable scripts.Therapist Conviction: Healing effectiveness increases when clinicians genuinely believe in interventions—conviction influences patient decisions.GPT‑Generated Scripts: Leverage AI tools (like ChatGPT) using persuasive frameworks (Hormozi, Cialdini) to generate patient-friendly referral prompts.Product Sales & TikTok Shop: Therapists explore new income via affiliate marketing. Understanding affiliate structures (TikTok cut vs direct deals) and how “creator communities” amplify reach.Collective Strategy: Imagine a collaborative PT content network—sharing product/tech videos to grow collective influence and income.Patient-Centric Authenticity: Overcoming ego, prioritizing patient benefit, and celebrating small wins (“peak of happiness”) with reviews and referrals.Challenge from Jimmy: Who’s up for a Bigfoot plantar fasciitis evaluation video?

Aaron Bauer joins the show to unpack the evolution of AI scribes in physical therapy. He explains how ambient AI tools like Athelas AI Scribe are reducing documentation time, increasing note quality, and making patient care more efficient — all while staying HIPAA compliant. Whether you're tech-savvy or hesitant, Aaron breaks down how easy it is to implement AI into your workflow and the surprising benefits you might not expect.Key Topics:The difference between ChatGPT and true ambient AIWhy “scribe” is a misleading term for modern AI toolsHow PTs can save an hour a day using AIVerbal note-taking tips for more accurate documentationImproving coding accuracy and complianceMultilingual support, template flexibility, and patient experience gains✅ Subscribe on Apple Podcasts

Aaron Bauer joins the show to unpack the evolution of AI scribes in physical therapy. He explains how ambient AI tools like Athelas AI Scribe are reducing documentation time, increasing note quality, and making patient care more efficient — all while staying HIPAA compliant. Whether you're tech-savvy or hesitant, Aaron breaks down how easy it is to implement AI into your workflow and the surprising benefits you might not expect.Key Topics:The difference between ChatGPT and true ambient AIWhy “scribe” is a misleading term for modern AI toolsHow PTs can save an hour a day using AIVerbal note-taking tips for more accurate documentationImproving coding accuracy and complianceMultilingual support, template flexibility, and patient experience gains

What if a single Instagram post led to your next top referral partner? In this episode, Jimmy McKay is joined by Dave Kittle and Tony Maritato to break down the power of real patient content, community trust, and creating before you’re “ready.” You’ll hear how a free golden ticket visit turned into a viral story and why content is the gateway to opportunity — even if no one’s watching (yet). Plus, how AI is helping therapists reduce cognitive load and focus more on patient care.Resources & Links:

What if your clinic could generate an extra $10K–$20K per month—legally and sustainably—without seeing more patients or hiring more staff?That’s the question today’s guest, Chad O from Thrive Med, is answering for physical therapists and clinic owners looking to break out of the hamster wheel of healthcare. The Thrive Med model helps outpatient rehab clinics integrate ultrasound-guided trigger point therapy, dry needling, and other medically billable services into their existing workflow—even in states like New York where PTs can’t perform them directly.

Joshua Breighner, owner of Walk in New York, joins the show to reveal how his neurorehab clinic in Midtown Manhattan is breaking down barriers in access to cutting-edge rehab technology. From robotic exoskeletons to sustainable market access strategies, Joshua explains how tech can drive evidence-based care—not just look impressive.We dive into:What neuroplasticity-first technology looks likeHow PTs can align tech adoption with hospital KPIsWhy underutilized tools are your best starting pointMaking robotic rehab accessible through insurancePreventing expensive tech from collecting dust post-purchaseThis episode is essential for PTs, clinic owners, and healthcare entrepreneurs curious about bringing meaningful innovation into their practice—without getting lost in hype or red tape.

In this no-holds-barred discussion, Jimmy McKay sits down with Tony Maritato and Dave Kittle to ask a question most PTs avoid: is operating like a “mill” really that bad? They break down the realities of modern reimbursement, how patients actually perceive care models, and what savvy clinic owners can do today to thrive — even in a crowded system.Topics Covered:Clinic scheduling & reimbursement challengesPerception vs. reality: What “mill” clinics get right (and wrong)The power of telehealth: Turning intake calls into evaluationsHow trust is built (or broken) before the first visitLeveraging Medicare’s current rules to innovate serviceLinks & Resources:

What does it take to keep Broadway performers injury-free and on stage? Marissa Schaefer, PT and founder of FlySpace in NYC, joins Jimmy to unpack the challenges of performer rehab and why most PT models aren’t built for this level of demand.We talk about the “reactive” care systems that dominate the industry, the concept of reconditioning after injury, and how PTs can better serve high-performance artists.Topics Covered:A day in the life of a Broadway performerThe biggest gaps in performing arts healthcareHow PTs can become better prepared for this populationWhy “The show must go on” is the wrong mindsetThe gold standard performer health system (and what’s holding us back)Guest: Marissa Schaefer, PT, DPT

In this episode of PT Pintcast, Jimmy McKay talks with Dave Kittle and Tony Maritato about the cutting edge of physical therapy and healthcare delivery:What Apple’s new AI coaching platform means for PTsHow behavioral science is changing patient engagementWhy some of the most forward-thinking PT clinics don’t take studentsWhat defines a PT mill, and why the profession needs a clearer answerHow remote monitoring and storytelling can shape better outcomes

In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs.Topics Covered:How De Beers built billion-dollar meaning — and what PTs can learn from itWhy “primary care PT” might be a branding trapHow clinics like Rehab 2 Perform show (not tell) their valueThe power of focusing your message to grow fasterA cautionary tale: $573,000 refunded due to a Medicare membership mistakeConnect with Us:PT Pintcast on YouTubePT Pintcast on Apple PodcastsFollow on InstagramVisit Our Website

From prototyping with elastic straps to running a multi-product health tech company, Shon Harker is redefining what it means to “build better rehab.” In this episode, we explore how he creates safer treadmills, gait-retraining tools, and functional resistance systems — all grounded in real-world clinical needs. He breaks down how motorless treadmills reprogram movement, the power of walking in neuroplasticity, and why execution always beats ideas.Guest: Shon Harker CEO & Founder, Innovator of multiple rehab and training systems

What can healthcare learn from LEGO?

Original Airdate: Oct. 17, 2022Will Butler is a physical therapist turned financial advisor on a mission to change healthcare by improving the lives of clinicians through financial education and planning.Episode TakeawaysA story of football and financial planningTypes of disability insurance A financial instrument reviews for perspective and confidence Money matters to all adultsThree QuestionsWho is someone the audience should follow to learn more about today’s topic? Instagram account - @disappointingaffirmations by Dave TarnowskiWhat is something the audience should take a look at if they want to take a deeper dive into some of the things we talked about today? Graham Stephan Youtube ChannelWhy should people care about this episode/topic? Of all things you replace, time is not one of those things. Parting Shot“When you engage a professional, respond to the professional even if you’re uncomfortable with the feedback you might receive.” - Will Butler

Physical therapists, clinic owners, and healthcare innovators—this one’s for you.

In this episode of PT Pintcast, we’re calling out the BS behind long hospital waitlists and helping private practice PTs cut through the noise. If you’ve ever wondered how to build a patient base from scratch, market to people who are actually motivated, or show up on social media with value — this one’s for you.You’ll learn:How to create patient-focused content before you even treat your first clientThe psychology of pain, urgency, and price in physical therapyWhy direct access and same-day care is the true advantage for private practicesThe overlooked content that builds trust before the evaluation

Tony Maritato and Dave Kittle return to PT Pintcast with a deep (and hilarious) dive into the future of physical therapy, AI’s role in care, and how clinicians can thrive by adapting—not resisting.

In this episode, we dismantle the traditional content grind and replace it with a Netflix-inspired approach to content creation for clinics. Jimmy, Tony Maritato, and Dave Kittle riff on wild ideas — from pirate therapy and PT on oil rigs, to BYOB group therapy and recruiting with Casey Neistat-style vlogs.What You’ll Learn:How to structure content seasons that actually drive businessWhy “day-in-the-life” videos may be the best recruiting tool no one is usingThe psychology behind clinic branding and commitment over applicationsHow to outsource video and content without lifting a fingerThe future of content in PT: bulk recording, binge releases, and paid distribution Mentioned in This Episode:

Burnout, billing chaos, and low reimbursement are crushing PT clinics — but it doesn’t have to be that way. In this episode, Jimmy is joined by Aaron Bauer and Averil Sutcharfrom Athelas, a tech-first company tackling healthcare’s toughest problems using real-time data, automation, and AI.They share their journeys from practicing PTs to clinic advisors, and how they’re helping teams reclaim time, improve margins, and actually enjoy patient care again.In This Episode:Why most PTs are doing too much and charging too littleThe silent killers: poor claim submissions + delayed denialsWhy having a biller ≠ having a handle on your revenueHow AI cuts documentation by 90%What better data visibility means for front desk and ownershipWhy AI won’t replace clinicians — but will replace non-adoptersReal stories of clinics increasing profit and opening new locationsThe new gold standard: First-pass rate and 90-day denial metrics

In this bold and future-focused PT Breakfast Club, Jimmy, Dave, and Tony tackle debt, growth, AI, and intake innovation in physical therapy. From how to buy a practice using only $50K, to why patient forms need a serious AI upgrade, this episode hits hard on what matters now — and what’s coming next.In This Episode:Debt as leverage vs debt as riskBuying vs building a PT practiceShould students still go $100K+ into debt for a DPT?Why “clipboard intake” needs to dieUsing AI to personalize patient experienceCould AI replace PTs… or just make them better?Guest/Host Links:

In this episode, Jeremy DuPont from Patch System shares why blasting your email list is a fast track to losing trust — and what to do instead. We discuss reactivation campaigns, the importance of showing up in the inbox with value, and why today's clinic owners have a once-in-a-generation opportunity to build practices with real enterprise value.Topics Covered:Why quality beats quantity in modern marketingHow to win with patient reactivation campaignsWhy "referrals" are marketingHow marketing is evolving and what that means for PTsActionable steps to build your clinic's brand without big ad budgets Guest Links:Website: PatchSystem.comInstagram: @_jeremydupont

This week’s conversation pulls no punches: it’s time to stop waiting for someone to save your PT career. If you’re not embracing change, building tech literacy, and developing self-awareness, you’re falling behind.We cover:The top skills for healthcare professionals by 2030Why “manual dexterity” is losing importanceHow to build career resilience starting NOWUsing AI like ChatGPT as a clinical allyOne unforgettable quote: "You're the boat. Start swimming."

Former professional pitcher Justin Stiver shares his journey from the minor leagues to physical therapy entrepreneurship — scaling from 1 to 7 clinics, developing a mobile therapy team, and building a powerful real estate portfolio along the way.In this episode, you'll hear:How sports psychology shaped Justin’s leadership philosophyWhat lessons from baseball helped him scale quicklyWhy buying real estate can be a game-changer for practice ownersHow to know when it's time to open a second (or third!) clinicThe biggest challenges — and biggest surprises — of leading a 50+ employee teamGuest Resources:Connect with Justin Stiver on LinkedInSubscribe & Follow PT Pintcast:Apple Podcasts | Spotify | YouTube | LinkedIn | Instagram | Website | Twitter/X

Dave Kittle and Tony Maritato go all in on the real issues PTs face in 2025: burnout, bureaucracy, and whether your license is actually worth it anymore. This is a raw, transparent conversation for clinicians fed up with “check-the-box” education and broken billing expectations.

In this jam-packed episode, the trio of Jimmy, Dave, and Tony break down key financial, operational, and strategic considerations for PT clinic owners. Whether you're hiring, optimizing, or acquiring — you'll walk away smarter.Featured Guests:

Cody, a physical therapist turned business development lead at a rehab tech startup, shares his winding and inspirational path through full-time clinical care, entrepreneurship, concierge PT, and global service work. From launching the Rise & Walk—a game-changing neuro rehab tool—to surfing and treating patients in El Salvador, Cody embodies the spirit of "helping without the table."

Feeling stuck or burned out in your physical therapy career? You're not alone — and you're not without options. In this episode, we talk with Cody about how service trips, career pivots, and blending clinical skills with entrepreneurship helped him design a career that reignited his passion for PT. If you're wondering if you can love being a PT again — or if you can change without quitting — this one's for you.Learn more about starting your own podcast with PT Pintcast Media: https://www.ptpintcast.com/Subscribe to PT Pintcast:Apple PodcastsSpotifyYouTubeFollow us:LinkedIn - Jimmy McKayInstagram - @ptpintcastTwitter/X - @PTPintcast

This week on PT Pintcast, Jimmy McKay sits down with Dave Kittle and Tony Maritato to tackle one of the biggest questions facing physical therapists today: Should you go big, go solo, or go home?We explore the real differences between working in corporate PT chains vs. independent practices. Plus, we highlight how organizations like Fox Rehab scaled without losing their culture — and why that’s the key to long-term retention and success.Topics covered:The solopreneur revolution in physical therapyWhy PTs are leaving corporate chains for boutique and niche practicesHow small clinics can win with clinician-first leadershipThe return of real-world connection: micro events vs. Zoom fatigueA “Steal This Strategy” segment on building buzz through dinner parties, not webinarsGuests Mentioned:Dave Kittle – The Dave Kittle Show on YouTubeTony Maritato – Learn Medicare Billing on YouTubeSubscribe & Follow: Apple Podcasts | Spotify | YouTube | Instagram | LinkedIn | Twitter | ptpintcast.com

Many physical therapists and PTAs hit a career crossroads—burnout, stagnation, or the itch to try something new. In this episode, Jimmy and Katie Sutton from PTA+ podcast walk through a 4-question framework inspired by James Clear to help you rethink your next move.If you’ve ever asked yourself: "What else can I do with my skills?" or "Am I stuck in this role forever?" — this episode is for you.

Will Humphreys shares how PTs and clinic owners can grow sustainably by embracing virtual assistants and redefining leadership as service. From avoiding hiring mistakes to leveraging social media and podcasting for recruiting, this episode is packed with practical advice, personal stories, and business insights that speak directly to the PT profession’s evolving landscape.Links & Resources:

NASA PT Danielle Anderson and strength coach Corey Twine give us an inside look at how they train and protect astronauts before, during, and after missions. From heart rate monitoring to resistance training in space, they break down the science behind keeping the human body strong when gravity is gone.Topics Covered:Astronaut rehab & loading strategiesHow space changes musculoskeletal healthThe future of strength training gear in orbitNASA’s data-tracking tools (RPE, HR, etc.)Planning for Artemis & injury preventionFollow PT Pintcast & Stay Connected:Website: https://www.ptpintcast.comApple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcYouTube: https://www.youtube.com/@PTPintcastInstagram: https://www.instagram.com/ptpintcastLinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/Twitter/X: https://x.com/PTPintcast

In this episode, real estate expert Colin Carr joins the show to share hard-won insights from helping over 5,500 healthcare providers negotiate their real estate deals. If you think you can DIY your next lease or purchase, this episode will change your mind.What You’ll Learn:Why having multiple property options mattersThe danger of trusting the landlord's "nice guy" routineHow to approach lease renewals strategicallyHow to decide whether to lease or buy your clinic spaceMyths about visibility, parking, and location you need to rethinkConnect with Colin Carr:

In this episode of PT Pintcast, Jimmy McKay is joined by Dave Kittle to talk about rethinking how physical therapy clinics market, grow, and make financial decisions. From building community “challenge” events to uncovering hidden financial inefficiencies, this episode is a tactical roadmap for clinic owners.We cover:Creative event-based marketing (like Pizza Wars & Health Trails)Why most PT marketing events failBuilding better incentives to attract your real audienceHow to structure a financial health checkup for your practiceOut-of-network billing strategy (and what it can really pay)Tools & resources mentioned:Blaze Pods for on-site PT challengesAthelas for revenue cycle + financial assessmentsBar Rescue + Marcus Lemonis references on business process

Steve Anderson returns to share his 10 favorite leadership lessons from over 230 episodes of his Profiles in Leadership podcast. From Navy SEALs to musicians, these stories show how the best leaders think, serve, and grow. You’ll hear what separates good from great, how ego gets in the way, and what it really means to build culture — in clinics, companies, and teams.Topics Covered:The moment SEALs become leadersThe ego trap of imposter syndromeWhy “helping others win” is the ultimate metricWhat great coaching really looks likeAnd why leadership is about who you become, not what you doGuest Links:

If you're a physical therapist, clinic owner, or healthcare leader looking for fresh mindset shifts, this Star Wars-inspired episode will hit you harder than a Wookiee hug. Jimmy and Dr. Rebecca Griffith break down seven iconic Star Wars quotes and translate them into practical leadership, mindset, and patient care strategies — all through a PT lens.

In this inspiring 10-year reunion episode, Ben Fung returns to reflect on the evolution of the PT profession — and what physical therapists and healthcare professionals MUST prioritize to thrive in 2025 and beyond. From wage literacy and career versatility to boardroom insights and the importance of work-life balance, this episode delivers clear, actionable advice for any PT looking to grow a rewarding career.Topics Discussed:Why wage literacy is more important than wage transparencyHow your DPT can take you anywhere — even outside of clinicsLessons PTs can steal from high-level boardroomsHow the definition of success has shifted in the last decadeMarketing yourself as a PT in the modern worldThe importance of forming a 10-year battle plan for PT's future Resources Mentioned:The Pulse by UpDoc MediaConnect with Ben Fung on LinkedIn

In this episode, Dr. Rebekah Griffith (The EDDPT) dives into how physical therapists and healthcare professionals can leverage StrengthsFinder and Working Genius to fuel career growth, avoid burnout, and thrive in leadership roles. From understanding your genius zones to navigating interviews with confidence, Rebekah shares actionable insights for any PT ready to level up.Resources and Links:StrengthsFinder 2.0: LinkSix Types of Working Genius: LinkMel Robbins Podcast "Let Them": LinkConnect with Rebekah Griffith: LinkedInFollow PT Pintcast:

Physical therapists — ever wonder how to get more referrals without begging for them? Dr. Jeremy Sutton cracked the code by launching a local podcast that tripled his patient volume. In this episode, he breaks down how he booked physician interviews, bypassed gatekeepers, and turned 13 of 17 leads into paying patients in a single month. This isn’t theory — it’s working right now in his Louisiana-based practice.✅ Learn how to use podcasting as your new referral strategy ✅ Hear how he partners with concierge doctors for real results ✅ Explore the use of shockwave therapy and media to boost local trust ✅ Why "being everywhere locally" beats paid ads when done rightDr. Jeremy Sutton Instagram: @healthySBC YouTube: HealthySBC

Nicole and Stephanie, aka The Note Ninjas, are an OT and PT duo teaching therapists how to cut documentation time without cutting corners. In this episode, they join Jimmy to talk about their personal breaking points, how they created a better way to document, and why creative treatment doesn’t have to come at the cost of defensibility or compliance.They also preview their upcoming CEU-approved virtual summit, where therapists will walk away with actionable documentation strategies and treatment ideas that actually help real humans.

Physical therapists often shy away from clinic retail, fearing they’ll come off as "salesy." Paul Timko from Stop Pain Clinical joins us to explain why selling isn't sleazy — it's smart. Paul shares how smart retail strategies improve patient care, strengthen home exercise compliance, and even grow your clinic’s revenue. Plus, learn about his Clinic Retail Mastermind and how it’s helping PTs nationwide level up without selling out.In This Episode:Why PTs resist retail — and why they shouldn'tReal examples of retail boosting outcomesEasy ways to start offering products ethicallyWhat the Clinic Retail Mastermind is and how to joinWhy creativity is your clinic's superpowerResources:Learn more about the Clinic Retail Mastermind: https://stopa.in/mastermindContact Paul Timko: (440) 396-4361 (text or call)Learn more about Stop Pain Clinical: stopa.in Connect with PT Pintcast:Subscribe on Apple PodcastsFollow on SpotifySubscribe to PT Pintcast on YouTubeFollow Jimmy on LinkedInInstagram: @ptpintcastWebsite: ptpintcast.com

What if Nike built a PT clinic? In this episode, we dive into real-world strategies physical therapists can steal right now to future-proof their businesses — from discreet fall recovery services to hybrid fitness models that compete with OrangeTheory and CrossFit. Learn how to position your clinic to capture the community, culture, and continuity that keeps patients AND members coming back.

Physical therapists: STOP focusing on new patients—until you fix THIS. In this episode, host Jimmy McKay sits down with Sturdy McKee (of 6hourceo.com) to talk about the real growth levers for PT clinics, why your front desk might be your biggest problem, and how marketing myths are costing you money.

Will Boyd is a physical therapist turned digital marketing pro who helps clinic owners, educators, and healthcare entrepreneurs run profitable ad campaigns that convert. In this episode, Will talks about why Facebook and Google ads still dominate, why location matters more than you think, and how to scale without burning out.

On this episode of PT Pintcast, we hit the road — literally — with Matt Jurek, a PT who’s turned his passion for travel and tech into a remote-first consulting business. From full-time RV living to building RTM programs for clinics nationwide, Matt walks us through the how, why, and what’s next in Remote Therapeutic Monitoring.

Rebekah Griffith (EDD, PT) joins Jimmy McKay for a real-world discussion on finding your strengths, avoiding career burnout, and leveraging your natural talents using The 6 Types of Working Genius framework. They share personal stories about hitting the "ceiling" in clinical roles, why leadership paths aren’t right for everyone, and how understanding your true workstyle can completely change your career trajectory. Learn how to structure teams that energize rather than exhaust, why promotion ≠ success for everyone, and why accepting your Working Genius is the fastest path to career satisfaction.

In this episode, we break down a real-world clinic owner's struggles with debt, cash flow, staffing, and the "limbo" between being a solo PT and scaling a true business. Learn why adding a business partner is not a quick fix, how profit must come before partnerships, and how focusing on high-profit, low-stress services can save your clinic.What you'll learn:Why many PTs stay stuck in "not profitable enough" modeTactical steps to outsource, automate, and eliminate busyworkHow to create urgent marketing copy that drives real actionWhy less (not more) is often the answer in growing your clinicResources Mentioned:Six Types of Working Genius (Patrick Lencioni): https://www.workinggenius.com/Uncaged Clinicians Facebook GroupIdeas for launching Golf Simulator Membership ProgramsConnect with Us:Apple Podcasts: PT PintcastSpotify: PT PintcastWebsite: ptpintcast.comYouTube: @PTPintcast

In this episode, Jimmy McKay and Dave Kittle unpack why simply demanding a raise isn’t a long-term solution for PTs — and how creating value is the real power move.They dig into why messaging matters more than ever (goodbye “movement assessments”), innovative business models in neuro rehab, and what real partnerships look like in modern healthcare careers.Plus, they share hard-won lessons from radio sales, managing partnerships, and leadership inside clinics.Links:Learn more at PTPintcast.comSubscribe on Apple Podcasts and SpotifyFollow Jimmy on LinkedIn and InstagramYouTube Channel for full episodes and clips!

Nick Patel returns to the PT Pintcast to break down the critical policy battles facing physical therapists, including the SAFE Act (H.R. 1171) to prevent falls and opioid use, Medicare reimbursement cuts, and the broader threats to PT's future workforce. If you think advocacy is someone else’s job — think again. Nick lays out what’s at stake, how individual PTs can get involved, and why organizations must step up.Resources & Links:Learn more about APTQI: https://www.aptqi.com/SAFE Act H.R. 1171 Info: https://www.congress.gov/bill/118th-congress/house-bill/1171Medicare Patient Access and Practice Stabilization Act H.R. 879 Info: https://www.congress.gov/bill/118th-congress/house-bill/879Connect with Jimmy McKay:LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/Instagram: https://www.instagram.com/ptpintcast Subscribe and Support the Show:Apple Podcasts: Subscribe on AppleSpotify: Subscribe on SpotifyYouTube: Subscribe on YouTube

From treating athletes at Nike HQ to co-founding one of Southern California’s most trusted women’s health clinics, Dr. Dawn Andalon’s journey is anything but ordinary.In this episode of the PT Pintcast 6-Pack, we sit down with Dr. Dawn Andalon, a physical therapist, author, speaker, and entrepreneur behind LEVEL4 PT & Pilates. Dawn shares how she went from clinician to CEO, building a brand rooted in evidence-based care, Pilates integration, pelvic health, and women’s empowerment.We unpack her transition from treating elite athletes to focusing on postpartum and peri/menopausal care, how she scaled her private practice in a competitive market, and the real-life challenges of building a business while raising a family.This conversation is packed with insights for PTs who are ready to niche down, expand their impact, or build a purpose-driven brand from scratch.