PT Pintcast - Physical Therapy

In this episode, Jimmy sits down with Dr. Rebecca Griffith (aka @theEDDPT) for a real-deal conversation on what it means to practice at the top of your scope—without losing yourself. They explore how PTs can use tools like ChatGPT to reduce stress, how the “Let Them” mindset (popularized by Mel Robbins) helps with boundaries in life and work, and why celebrating excellence is just as important as mentoring others.Topics Covered:The power of curiosity in trauma-informed careStudying for advanced PT certs with ChatGPTRethinking productivity: AI as your personal assistantLetting go of what you can’t control (and focusing on what you can)The StrengthsFinders personality framework in team dynamicsPT leadership: how to lead, teach, and not burn outGuest:Dr. Rebecca Griffith, PT, DPT, NCS, EdDInstagram: @theEDDPT

What makes a PT clinic thrive — or tank — in today’s healthcare landscape? This episode tackles the uncomfortable truths many physical therapy business owners avoid: emotional decision-making, misaligned compensation, and why the loudest voices online aren’t always the most successful offline.Join Jimmy, Dave, and Tony as they unpack real-world problems from practice ownership, leadership, and team dynamics, plus a sneak peek at a new community-powered segment: “Profitability Problems.”

Why are PT wages so low—and more importantly, who’s responsible?In this episode of the PT Pintcast 6-Pack, we’re joined by Matt Huey, a physical therapist, powerlifter, and healthcare humorist, who isn’t afraid to ask the uncomfortable questions. With five Texas state powerlifting records under his belt and a serious passion for wage transparency, Matt breaks down the forces behind stagnant PT pay—and what we as a profession can do about it.This one’s for the PTs and PTAs wondering if it’s the APTA, the government, or just us holding the paycheck hostage.Expect real talk, some laughs, and ideas you haven’t heard before on how to actually shift this conversation—and your income.

Are we being paid fairly for what we deliver?Join Jimmy McKay, Dave Kittle, and Tony Maritato for a no-holds-barred discussion on:Manual therapy vs. movement-based reimbursementHow Medicare defines (and limits) valueCharging patients for actual premium care — from certifications to techThe tension between doing more and being paid lessAction figures, AI-generated branding, and your role as a “healthcare hero”What We Talked About:Should PTs be charging for everything “above the minimum standard of care”?Is it ethical (or legal) to offer premium services on top of insurance-covered plans?How to avoid the burnout that comes from over-delivering and under-chargingThe difference between running a practice and running a charity Links & Mentions:

You’ve heard the buzz about digital health, but what if we told you telehealth PT isn’t just a pandemic stopgap—it’s a powerful tool for clinical transformation?In this episode of the PT Pintcast 6-Pack, we tap into the mind of Hali Jones, a physical therapist-turned-health-tech strategist at ViFive, who’s making virtual care smarter, cooler, and way more effective than you think. From objective compliance tracking to geriatric engagement, Hali unpacks six surprising truths about telehealth PT—and why clinicians need to stop sleeping on this massive opportunity.Whether you’re a clinic owner, tech-curious PT, or just wondering how to future-proof your practice, this conversation is a goldmine of insight, research, and practical next steps.And yes—there’s actual data behind all of this.

What do cash-based PT, YouTube algorithms, and manual therapy have in common? For Dr. David Middaugh — everything.In this episode of the PT Pintcast 6-Pack, we sit down with Dr. David Middaugh, a manual physical therapist turned YouTube sensation, who’s helping thousands of people worldwide avoid surgery, injections, and medications through accessible video education and hands-on expertise.David runs El Paso Manual Physical Therapy, a thriving cash-based PT practice, and has grown his YouTube channel to over 600,000 subscribers — all while raising four kids (and homeschooling them!). He opens up about building his business from the ground up, the messy middle of digging out of debt, and why YouTube is the meritocracy PTs didn’t know they needed.If you’ve ever thought about leaving insurance behind, scaling your practice, or launching a YouTube channel to expand your impact — this is your episode.

What if your physical therapy clinic could spin off its own startups? In this episode, we dive deep with Dave Kittle on how PT owners can build businesses inside their business, sell them, and scale smarter—not harder.We cover:How Dave builds $250k revenue micro-businesses within his practiceThe truth about practice valuations and owner transitionsLead generation as a cooperative effort among local clinicsStructuring acquisitions to avoid post-sale disastersThe emotional marketing genius behind his $499 post-op offerWhy runners don't want you to fix their pain—and what they actually want insteadWhether you're looking to sell your practice, acquire another, or build a lean cash-based empire, this episode is a blueprint for PT entrepreneurship in 2025.

In this rapid-fire episode of PT Pintcast, we sit down with Hunter McWhorter—marketing strategist and customer experience pro—to talk all things growth, brand, and patient retention.Hunter shares why referrals are actually the start of the patient journey, not the eval, and what most clinics get wrong when managing that process. We dive deep into branding, Google presence, outsourcing marketing, and how to finally track ROI in a meaningful way.He also answers:Should PTs do their own marketing?What’s the real cost of inaction when it comes to branding?How can you turn discharged patients into lifelong advocates?

What if your fitness journey wasn’t about fixing, shrinking, or grinding… but about reclaiming joy in movement? In this bold and empowering episode of PT Pintcast’s 6-Pack series, we sit down with Dr. Marcia Dernie (she/they)—a physical therapist, strength athlete, yoga teacher, and disabled Black creative—who’s rewriting the script on what movement can and should look like.As the founder of @MoveWithMarcia and co-host of the @DisabledGirlsWhoLift podcast, Dr. Marcia brings a revolutionary lens to the PT world—focusing not on pathologizing bodies, but empowering them. In this episode, we unpack the harm of healthism, deconstruct the fitness industrial complex, and explore what it truly means to make movement accessible for every body.

Dave's Golf Marketing Strategy

Shots Fired on LinkedIn?!

What's the McDonalds of Physical Therapy?!

Are you a Physical Therapist with both your OCS and SCS certifications? This is your moment!Hospital for Special Surgery—the #1 in orthopedics—has partnered with NCH to bring elite musculoskeletal care to Southwest Florida, and they’re looking for top-tier PTs like YOU!Work with industry-leading physicians, access cutting-edge rehab tech, and thrive in a brand-new, state-of-the-art facility opening in 2025—all in Naples, Florida, ranked #1 Best Place to Live!Competitive salary, outstanding benefits, and endless professional growth await.Apply now at hssatnchjobs.org

Are you a Physical Therapist with both your OCS and SCS certifications? This is your moment!Hospital for Special Surgery—the #1 in orthopedics—has partnered with NCH to bring elite musculoskeletal care to Southwest Florida, and they’re looking for top-tier PTs like YOU!Work with industry-leading physicians, access cutting-edge rehab tech, and thrive in a brand-new, state-of-the-art facility opening in 2025—all in Naples, Florida, ranked #1 Best Place to Live!Competitive salary, outstanding benefits, and endless professional growth await.Apply now at hssatnchjobs.org

Are you a Physical Therapist with both your OCS and SCS certifications? This is your moment!Hospital for Special Surgery—the #1 in orthopedics—has partnered with NCH to bring elite musculoskeletal care to Southwest Florida, and they’re looking for top-tier PTs like YOU!Work with industry-leading physicians, access cutting-edge rehab tech, and thrive in a brand-new, state-of-the-art facility opening in 2025—all in Naples, Florida, ranked #1 Best Place to Live!Competitive salary, outstanding benefits, and endless professional growth await.Apply now at www.hssatnchjobs.org

Are you a Physical Therapist with both your OCS and SCS certifications? This is your moment!Hospital for Special Surgery—the #1 in orthopedics—has partnered with NCH to bring elite musculoskeletal care to Southwest Florida, and they’re looking for top-tier PTs like YOU!Work with industry-leading physicians, access cutting-edge rehab tech, and thrive in a brand-new, state-of-the-art facility opening in 2025—all in Naples, Florida, ranked #1 Best Place to Live!Competitive salary, outstanding benefits, and endless professional growth await.Apply now at www.hssatnchjobs.org

Tired of skyrocketing health insurance costs with little transparency? Chapters & Timestamps00:00 – Intro: Who is Gentry Harris?03:18 – What Does "Breaking Free from Insurance" Mean?06:50 – The Basics of Self-Funded Plans11:24 – Pros & Cons: Fully Insured vs. Self-Funded18:01 – The Role of TPAs: Your Health Plan Quarterback21:37 – How PBMs Slash Drug Costs28:14 – Success Stories: Real Savings for Clinics33:45 – The Power of Transparency and Control40:00 – First Steps for Practice Owners45:20 – Gentry’s Parting ShotIn this episode, Gentry Harris of The Mahoney Group breaks down how PT practice owners can reclaim control over one of their biggest expenses—health insurance. Gentry dives into:The differences between fully insured plans and self-funded plansHow third-party administrators (TPAs) and pharmacy benefit managers (PBMs) can drive down costsThe pros and cons of self-funding vs. traditional plansReal-world examples of saving thousands through innovative approaches like international drug sourcingWhy business owners hold the key to disrupting the status quo in healthcareIf you're a clinic owner frustrated with health insurance headaches, this episode is a must-listen. Discover actionable strategies to cut costs, improve employee benefits, and optimize your bottom line.

In this thought-provoking episode, we explore groundbreaking ideas for physical therapy practices inspired by successful business models like Peloton and Tonal. From leveraging technology for scalable group sessions to rethinking unused equipment in clinics, we dive deep into how PTs can expand their reach, boost revenue, and better serve patients.Whether it's creating condition-specific programs, tapping into total addressable markets (TAM), or embracing data-driven therapy with remote monitoring tools (RTM), this episode is packed with actionable insights for forward-thinking PTs.Join us as we discuss:How PT can bridge the gap between fitness and healthcare.The art vs. science debate in patient care.Innovative group therapy models for clinics.Why embracing technology can future-proof your PT practice.Key Takeaways:Peloton-inspired business models for PT.Monetizing unused equipment like treadmills and reformers.Building partnerships with tech companies for scalable solutions.Addressing patient diversity with tailored programs.Timestamps:00:00 – Introduction: Overview of the art vs. science of physical therapy.07:30 – The Ergonomics Discussion: Why PTs must rethink patient positioning.19:45 – Tech Meets PT: How ROM WOD and Tonal inspire scalable solutions.30:15 – Monetizing Unused Equipment: Reformers, treadmills, and beyond.40:45 – RTM in Practice: Remote monitoring tools for better patient outcomes.50:30 – Parting Shots: Encouraging PTs to embrace innovation and think differently.Mentioned in the Episode:Peloton’s New Strength AppTonal: A connected fitness system redefining strength training.ROM WOD: Range of Motion workout programs for CrossFit athletes.

In this episode of PT Business Blueprint, we sit down with Dan, co-owner of Advantage Physical Therapy in Long Island, NY, to explore the challenges and opportunities in growing a PT practice. Chapter Timestamps:[0:00] Welcome & Vision: A Thousand Conversations with PT Owners[4:10] Taking Over a Legacy Practice: From Paper Charts to Digital Transformation[9:25] Growing a Practice: Scaling Staff and Shifting Demographics[13:35] Challenges of Modernization: Employee Buy-In & Operational Changes[17:50] Expanding Patient Care: In-Home Therapy and Access Barriers[22:00] Communication Over Fancy Marketing: Why Basics Matter[27:15] Introducing an IPA: Collaboration Without Losing Independence[34:30] Lessons Learned: Simplifying Complex Collaborations[39:45] The Call to Action: PT Advocacy and Policy Engagement in 2024Dan shares his journey from taking over a legacy clinic rooted in tradition to transforming it into a thriving, modern practice that embraces innovative approaches.We delve into:Moving from paper charts to digital EMRs and the lessons learned along the way.Shifting patient demographics and expanding care models to include in-home therapy and broader specialties.The formation of a groundbreaking Independent Practice Association (IPA) for PTs in New York and its impact on collaboration, payer negotiations, and patient access.Simple yet effective communication and marketing strategies for growing a practice.Why PTs need to engage with policy and advocacy to drive real change for the profession.Key Takeaway: Innovation doesn’t have to be fancy—sometimes the basics, like strong communication and collaboration, are the most transformative tools.

In this episode of PT Business Blueprint, we sit down with Dan, co-owner of Advantage Physical Therapy in Long Island, NY, to explore the challenges and opportunities in growing a PT practice. Chapter Timestamps:[0:00] Welcome & Vision: A Thousand Conversations with PT Owners[4:10] Taking Over a Legacy Practice: From Paper Charts to Digital Transformation[9:25] Growing a Practice: Scaling Staff and Shifting Demographics[13:35] Challenges of Modernization: Employee Buy-In & Operational Changes[17:50] Expanding Patient Care: In-Home Therapy and Access Barriers[22:00] Communication Over Fancy Marketing: Why Basics Matter[27:15] Introducing an IPA: Collaboration Without Losing Independence[34:30] Lessons Learned: Simplifying Complex Collaborations[39:45] The Call to Action: PT Advocacy and Policy Engagement in 2024Dan shares his journey from taking over a legacy clinic rooted in tradition to transforming it into a thriving, modern practice that embraces innovative approaches.We delve into:Moving from paper charts to digital EMRs and the lessons learned along the way.Shifting patient demographics and expanding care models to include in-home therapy and broader specialties.The formation of a groundbreaking Independent Practice Association (IPA) for PTs in New York and its impact on collaboration, payer negotiations, and patient access.Simple yet effective communication and marketing strategies for growing a practice.Why PTs need to engage with policy and advocacy to drive real change for the profession.Key Takeaway: Innovation doesn’t have to be fancy—sometimes the basics, like strong communication and collaboration, are the most transformative tools.

Jimmy McKay, along with Tony Maritato and Dave Kittle, dive deep into strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world.Key Topics Discussed:

In this special episode of PT Business Blueprint, Jimmy McKay interviews Duane Scotti, founder of Spark Healthy Runner, to explore his unique approach to empowering runners with injury prevention, personalized coaching, and holistic support. Duane shares his journey from physical therapist and educator to building Spark Healthy Runner, a comprehensive online coaching platform for runners. They discuss the challenges of transitioning to a digital business, overcoming limiting beliefs in a cash-pay model, and how content creation has fueled his mission to revolutionize runner recovery. Tune in to learn valuable insights on growing a service-based business, creating evergreen content, and maintaining runner health and performance.Key Points Discussed:Building Spark Healthy Runner and combining running, PT expertise, and coaching.Addressing the common myth that running causes injuries.Shifting from traditional PT practice to digital coaching and education.Key strategies for content creation and audience engagement.Overcoming challenges in patient/client acquisition without paid advertising.Special Guest: Duane Scotti, Founder of Spark Healthy Runner

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers.Chapters/Timestamps:0:00 - Intro: Meet Cody Barnett2:10 - Cody’s Journey into Physical Therapy6:45 - Building a Niche: From Runners to Pickleball Enthusiasts11:20 - Creating a Unique Patient Experience15:35 - Marketing Strategies: Email, Social Media, and Community Events21:00 - Cash-Based PT Practices: Lessons from Wichita26:10 - Best Advice for Aspiring PT Clinic Owners30:45 - The Biggest Changes in PT: Challenges and Opportunities36:15 - The Rewarding Aspects of Running a PT Business41:00 - Parting Shot: Helping the 90% Who Need PTWe cover:How to Start a PT Business: Cody’s journey and tips for new clinic owners.The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players.Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind.Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs.Cash-Based Practice Model: Cody’s bold move to leave insurance networks and its success in Kansas.Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers.Chapters/Timestamps:0:00 - Intro: Meet Cody Barnett2:10 - Cody’s Journey into Physical Therapy6:45 - Building a Niche: From Runners to Pickleball Enthusiasts11:20 - Creating a Unique Patient Experience15:35 - Marketing Strategies: Email, Social Media, and Community Events21:00 - Cash-Based PT Practices: Lessons from Wichita26:10 - Best Advice for Aspiring PT Clinic Owners30:45 - The Biggest Changes in PT: Challenges and Opportunities36:15 - The Rewarding Aspects of Running a PT Business41:00 - Parting Shot: Helping the 90% Who Need PTWe cover:How to Start a PT Business: Cody’s journey and tips for new clinic owners.The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players.Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind.Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs.Cash-Based Practice Model: Cody’s bold move to leave insurance networks and its success in Kansas.Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience.Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.How combining sauna, cold plunge, and PT creates a holistic recovery environment.Building community and fostering connections through wellness activities.Strategies for engaging clients beyond clinical environments.Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. Chapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client Experiences15:30 - Overcoming Challenges and Building a Successful Business18:40 - Advice for PTs Looking to Innovate20:55 - Sam’s Vision for the Future of Frostfire23:00 - The Importance of Community CollaborationSam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience. Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.How combining sauna, cold plunge, and PT creates a holistic recovery environment.Building community and fostering connections through wellness activities.Strategies for engaging clients beyond clinical environments.Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold PlungeTarget Audience: Physical therapists, wellness entrepreneurs, health and recovery enthusiasts, and individuals interested in alternative approaches to physical therapy.Relevant Keywords: Physical therapy, wellness business, sauna, cold plunge, recovery therapy, Frostfire, PT entrepreneur, holistic recovery, community wellness, spa therapy, active recoveryChapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client Experiences15:30 - Overcoming Challenges and Building a Successful Business18:40 - Advice for PTs Looking to Innovate20:55 - Sam’s Vision for the Future of Frostfire23:00 - The Importance of Community Collaboration