PT Pintcast - Physical Therapy

Philip Goldsmith, PT, MSPT, EMT, DScPT, is the President of APTA Home Health and a clinical expert in home health care. He joins Jimmy LIVE from APTA Private Practice’s Graham Sessions for a candid conversation on:Why physical therapists aren’t practicing at the top of their licenseHow home health is leading innovation in PTThe psychology of “permission-seeking” in our professionA revolutionary CEU opportunity — on a cruise shipWhat Graham Sessions is (and isn’t) talking about yetThe legacy PTs can leave when they own their full scope???? Learn more about “ACHH at Sea” → https://aptahomehealth.org

In this live episode from APTA’s Graham Sessions, Jimmy sits down with Steven Coen — CEO of SaRA Health — to talk about the untapped power of Remote Therapeutic Monitoring (RTM). Steven explains how most clinics are already doing 90% of the work — but not getting paid for it. Learn why naming your RTM program matters, how text messages can save lives, and what the new CMS Access program means for the future of value-based rehab.What You’ll Learn:What RTM really is (and isn’t)How to increase plan of care completionWhy branding your patient communication program mattersWhere CMS is heading with value-based PT paymentHow one simple text saved a patient’s life post-op Guest:???? Steven Coen, CEO of SaRA Health???? www.sarahealth.com???? [email protected]

Two clinicians from different worlds, one vision for the future of rehab. At Graham Sessions, Jimmy sits down with Ali Hartman, DPT and CrossFit enthusiast, and Bethany Ayer, OT and AI strategist, for a wide-ranging conversation about burnout, purpose, and rebuilding the systems we work in.TAKEAWAYS INCLUDE:Why prevention and performance still don’t get the spotlight in PTWhat AI is actually doing in healthcare (not the hype)“Conversion factor” of effort vs reward in today’s clinicWhy doing well and doing good shouldn’t be either/orBorrowing solutions from other professions (yes, even engineers!)???? Featured Guests:???? Ali Hartman, DPTFocus: Prevention, industrial wellness, CrossFit, performance???? Bethany Ayer, OTR/L, MBAClinical Sales LeadBackground in EMR strategy, AI, OT clinical practice

Jimmy chats with Patrick Graham — one of the three co-founders and namesake of the Graham Sessions — about the evolution of the event, the ideas that have shaped physical therapy, and what the future holds as the 20th anniversary approaches.From confidentiality to boldness, Patrick unpacks what makes the Graham Sessions unlike any other gathering in healthcare.KEY DISCUSSIONS INCLUDE:The purpose and rules of the Graham SessionsWhy some ideas last and others fadeWhat PTs can learn from dentistryHow education and tech are reshaping the professionThe importance of asking the right questionQUOTABLE:“Ask the question. That's where every big idea starts.”

Jason takes us hole-by-hole through life as a PT on the PGA Tour. From Augusta’s Amen Corner to the Olympic Games, he shares the day-to-day demands, the team behind the players, and how data, recovery, and PT have fused into elite golf performance.Topics Covered:How Jason landed his first gig in pro golfManaging recovery for 100,000+ swings/yearWhat separates a good PT from a tour-level PTBalancing ambition with patience in a sports careerThe role of wearable tech (Whoop) and HRVGolfers + AI + Performance stats = The futureResources Mentioned:Profiles in Audacity (book)Huberman Lab PodcastLex Fridman PodcastJoe Rogan / Theo Von for downtimeShirley Sahrmann’s Movement SystemsShoutouts:PT Team: Corey Hugg, Digby Watt, Chris O'Neill, Jason Waddles, Johnny Eichner, Kyle Yamashiro, Frank WangPGA, Korn Ferry, Champions Tours coverage team???? HERO Clip Moment (for Reels, Shorts, TikTok, etc.)???? Topic: The Real Reason Recovery Matters More Than Ever on Tour???? Ideal Soundbite Setup:“So we started looking at things like HRV… and we realized, maybe it’s not how they train, but how they recover that explains their Sunday score.”???? Host Prompt:“Jason, you mentioned you’re tracking HRV and linking that to scoring — can you break down what you’re seeing there and how recovery plays into performance now more than ever?”Clip this around 23–27 min mark — it's visual, quantifiable, and deeply relevant to both PTs and athletes.???? Thumbnail Concept (Visual Hook for YouTube)Text on Screen:“Inside Pro Golf PT” (top)“100,000 Swings. 1 PT Team.” (bottom, bold)Visuals:???? Split image: Jason in front of the PGA trailer + iconic Amen Corner backdrop???? Overlay: “HRV | Recovery | Scoring Data”Bright green/blue tones for golf + clean white text for visibilityMake sure Jason’s face is visible and smiling — credibility + trust.???? Subscriber Promo Text (Add to Descriptions / Posts)???? Love this episode? Don’t miss what’s next!???? Follow PT Pintcast for stories from the frontlines of physical therapy — clinic, field, and tour life.▶️ YouTube: @PTPintcast???? Apple: PT Pintcast on Apple Podcasts???? Spotify: PT Pintcast on Spotify???? IG: @ptpintcast???? Website: www.ptpintcast.comLet me know if you'd like me to mock up the thumbnail design or help clip out that HERO moment next — ready when you are! ????????

In this special episode recorded live at Graham Sessions, Jimmy talks with clinic owner Mike Reing and Marymount University DPT Dean Skye Donovan about what’s broken in the profession — and what it’ll take to fix it.You’ll hear:Why clinic owners are frustrated with declining reimbursementHow to actually hire and retain new gradsThe divide (and opportunity) between academics and businessWhat PT education needs to teach that it currently doesn’tWhy optimism still matters — and how to find itWhether you’re a student, academic, or clinic owner, this conversation hits on the real tension — and the real possibilities — in PT today.???? Resources & LinksMarymount DPT Program: https://marymount.eduUSPH Careers: https://usphcareers.comBrooks IHL: https://brooksihl.orgEmpower EMR: https://www.empoweremr.com????️ Sponsors:Pre-Roll: Empower EMR → “Upgrade your clinic’s brain with EMPOWER EMR. Better notes, smoother workflows, and support that doesn’t ghost you.” → https://www.empoweremr.comMid-Roll: U.S. Physical Therapy → “Leadership tracks, mentorship, and career growth — all in a national network built for PTs.” → https://usph.comPre-Parting Shot: Brooks IHL → “Residencies, fellowships, and CE that shape better clinicians — not just give you letters.” → https://brooksihl.org

Clinical skills can take years to sharpen. But without trust, connection, and communication, you might never get the chance to use them.In this episode, Matt Glassoff throws a curveball at traditional PT training with a powerful take: if you can’t connect with people, your skills don’t matter. He breaks down what real patient rapport looks like, how to lead with empathy, and why this message is more important now than ever.???? Topics Covered:Why patients care more about you than your techniquesHow to build trust quickly and authenticallyMistakes Matt made early on — and what he learnedActionable ways to develop human connection in healthcare

Lauren Young has a message for every PT who feels stuck in a broken model: stop asking permission and start building your exit.In this episode, Jimmy talks with neuro powerhouse Lauren Young about the real reasons PTs are burned out, how to take your first steps toward business ownership, and why it’s time to stop being a “bleeding heart” and start building margin so you can stay in the game.✅ We talk:Neuro PT in the cash-pay worldWhy Lauren said “no” to higher-paying offersCharging for real value, not CEUsThe one step to take if you feel stuckPlaying “Clinical Rebel or Business Boss”Links:Follow Lauren: @neuroeliteptSponsor: EmpowerEMR.comJoin the community: ptpintcast.comParting Shot:“Be the PT you’d want treating your parents — clinically and financially.”

Dr. Marla Ranieri, PT, DPT — healthcare innovator, tech leader, and physical therapist reimagining the professionSome PT advice has expired — and Marla Ranieri is here to delete it.In this rapid-fire, forward-looking finale to PT Pintcast LIVE @ APTA NJ, Marla lays out how AI and tech are transforming physical therapy, what students must stop believing, and the exact question they should ask before joining any clinic. She also shares a personal story about her family\'s 20+ surgeries — and how it shaped her mission.???? Topics Covered:What PT students need to unlearn in 2026How tech and AI are creating better patient careRed flags in job interviews for new gradsThe biggest clinic lies hiding behind “innovation”Her personal why — and what it’s taught her???? Sponsored by:US Physical Therapy — Leadership, mentorship, and careers designed for clinicians. https://usph.comResume Buzzword Generator Pro™ — Fake sponsor. Real synergy.

“If you’re not making decisions about tech in your clinic… someone else is.”Sharif Zeid returns to the Pintcast to talk about the AI wave, automation, and why PT clinics need more leadership — not more software. This episode peels back the hype and hits the reality: you either adapt, or you get buried in admin, inefficiency, and turnover.Topics include:Why AI ≠ robots taking your jobHow smart automation actually looks in practiceThe mindset shift needed for modern clinic leadersWhy “doing nothing” is the most expensive optionTech, culture, and the systems that scale???? Guest & Tools:Sharif Zeid → EmpowerEMR.com????️ Sponsor Mentions:PRE-ROLL: Empower EMRBig thanks to Empower EMR. If your clinic is stuck in an EMR that slows you down, Empower gives you speed, clean workflows, and features PTs actually asked for. Better notes, faster documentation, smoother operations — all wrapped in customer support that doesn’t ghost you. → empoweremr.comMID-ROLL: Brooks IHLShoutout to Brooks IHL. If you’re thinking residency, fellowship, or just want deeper clinical mastery, Brooks IHL has programs that actually shape better clinicians — not just give you letters. → brooksihl.orgPRE-PARTING SHOT: U.S. Physical TherapyToday’s episode is supported by U.S. Physical Therapy — a national network of clinics focused on developing clinicians, not burning them out. Leadership tracks, mentorship, career growth, and the stability to build your future in PT. If you want a place that supports how YOU want to practice, that’s USPH. → usph.com

Neuro PT still intimidates too many students — and Brooke Pantano is done with that. She’s on a mission to demystify neuro, advocate for better education, and lift the standards (literally and figuratively) for what PTs can do.In this live episode from APTA NJ’s Student Conclave, she shares how residency challenged everything she learned in school, what neuro really looks like in the clinic, and how strength training has made her a better clinician.Topics Covered:Why neuro needs more early-career PTsWhat surprised her most during residencyWhat students get wrong about dizziness, concussions, and spinal cord injuryHow to balance advocacy, education, and still lift heavy thingsHer personal message to every student nervous about neuroSponsored by:US Physical Therapy — Build your career with mentorship, leadership tracks, and support that puts PTs first. https://usph.comTENS Unit Therapy School™ — Fake sponsor, very real electrical currents

Sharif Zeid joins Jimmy to unpack the true root causes of clinic burnout, wasted revenue, and team frustration. Spoiler: it’s not your EMR, and it’s not “kids these days.” It’s the manual, outdated, or bloated processes you're too busy to see.Learn:How tracking too many metrics slows your teamWhere most clinics lose time (and don’t know it)What automation actually changes firstWhy your team’s happiness is your best KPIHow to spot "noise" and double down on "signal"???? Resources:Sharif Zeid → EmpowerEMR.comFollow PT Pintcast on all platforms: YouTube, Apple, Spotify & more????️ Sponsor Mentions:PRE-ROLL: Brooks IHLWorld-class residencies, fellowships, and CE designed to turn good clinicians into great ones. Their mentors walk the walk. Check out Brooks IHL and see how far you can go → brooksihl.org MID-ROLL: Empower EMRBig thanks to Empower EMR. If your clinic is stuck in an EMR that slows you down, Empower gives you speed, clean workflows, and features PTs actually asked for. Better notes, faster documentation, smoother operations — all wrapped in customer support that doesn’t ghost you. → empoweremr.com

What do HVAC techs, dentists, and high-performing PTs have in common? Turns out, they’re all using AI tools to level up how they communicate, evaluate, and deliver results.In this raw, honest conversation, Jimmy, Dave, and Tony break down how PTs can reframe “sales” as clinical confidence, why recording evaluations might be the best training tool we’re ignoring, and how this tech is already reshaping onboarding, CPGs, and practice growth.???? Topics Covered:Why PTs struggle with "sales" (and what to say instead)Real-time eval reviews + audio feedback loopsCPG updates driven by tech & documentationHow other industries train better, fasterGraham Sessions preview: questions that matter???? LINKS:Dave Kittle – Concierge Pain ReliefTony Maritato – YouTube ChannelPT Pintcast YouTube???? Subscribe & Follow:Apple: PT Pintcast on Apple PodcastsSpotify: PT Pintcast on SpotifyYouTube: PT Pintcast YouTubeLinkedIn: Jimmy McKayWebsite: ptpintcast.com

Mercedes didn’t wait a decade to “earn” the right to start her business — she built it early, with clarity and confidence.In this episode recorded live at APTA NJ’s Student Conclave, she shares her journey from Argentina to building a mobile pediatric PT practice in the U.S. We dive into why mobile care works, what it takes to build trust, and how to overcome the imposter syndrome that holds so many new grads back.???? Topics Covered:Starting a business early in your PT careerHow Mercedes built trust with families as a new gradThe surprising advantages (and hard truths) of mobile careWhat makes pediatric PT deeply rewardingOne message for every student who thinks they “aren’t ready”???? Sponsored by:U.S. Physical Therapy — Build your future in PT with a company that supports clinicians. https://usph.comThe Student Loan Fairy™ — Fake sponsor, real pain

Students are taught to treat injury — but Melanie Llanes built her business on preventing it. From her start as a PTA to becoming a pelvic health powerhouse, Melanie shares how she shaped her career, faced burnout, and built a business that prioritizes people before they break.Topics Covered:What every student misunderstands about prevention in PTMelanie’s transition from PTA to PT to entrepreneurWhy pelvic health deserves a front seat in PT educationPowerlifting, parenting, and professional resilienceWhat nearly made her quit — and why she stayedSponsored by:EMPOWER EMR — Built by PTs, for PTs. https://empoweremr.comPosture Tape That Fixes Everything™ — Fake sponsor, real sarcasm

Why PTs Burn Out: A Raw Look at Rewards, Pressure & the ProfessionEpisode Summary:What’s really burning out today’s physical therapists? In this episode, Jimmy chats with Dr. Rebekah Griffith — aka the EDDPT — about why PTs are questioning the reward system, the cost of conferences that don’t deliver, and why "no one wants to work anymore" might not be the real issue. From Graham Sessions to predatory conferences, manual therapy in acute care, and redefining value in the profession — this one hits hard and goes deep.???? Whether you’re a student, new grad, clinic owner, or educator, this conversation challenges the status quo and leaves you asking: Is the juice worth the squeeze?00:00 - Cold Open & Welcome03:12 - The “Elite Secret Job” Recruitment Rant06:20 - Predatory Journals & Conferences Explained11:40 - The Hustle Game in Academic Publishing15:55 - Conference Time Limits vs. Content Quality22:10 - What Makes Graham Sessions Different?29:20 - Why "Cool Kid Tables" Need More Chairs34:00 - Practicing at the Top of Your Scope37:42 - Tactics vs. Complaints: What PT Needs More Of43:05 - Shark Tank for PT Ideas?47:00 - Jimmy’s Radio Wisdom: Tight. Bright. Informative.49:15 - Rebekah’s Parting Shot: People Want to Work, If It’s Worth It

This episode features one of the most raw, real, and insightful convos we’ve had on the future of physical therapy.Jimmy sits down with Dave Kittle and Tony Maritato to cover everything clinic owners need to hear right now:Why PTs are still trapped in outdated reimbursement modelsHow to build a cash-based membership that actually worksSliding into DMs to recruit A+ hiresEMRs that suck (and why they still do)The real problem with AI in healthcareWhy some PT leaders still won’t talk about what matters mostIf you’ve ever yelled at your EMR, questioned your payer mix, or thought about quitting insurance cold turkey — this one’s for you.

What’s the fastest way for a PT student to make real change?In this high-energy live episode from APTA NJ’s Student Conclave, veteran PT and fearless advocate Doula Riley shares the raw truth about regulation, career growth, and why now is the time for students to get involved — especially in election years.Doula has worked nearly every PT setting… and survived mechanical bulls in multiple states. This convo blends serious insight with student-centered advice, career clarity, and just enough chaos to keep it Pintcast-approved.???? Guest: Doula Riley, PT, advocate and clinical trailblazerYou’ll learn:What most students misunderstand about PT regulationWhy policy matters more in election yearsThe #1 easiest way to advocate todayRed flags and real talk from someone who's seen it all

Physical therapy is having a moment — and not all of it is comfortable.In this episode, Jimmy McKay breaks down a growing debate around PT salary, burnout, career growth, and work ethic, sparked by posts from veteran physical therapist Rob Panariello.Rob argues that success in physical therapy comes from exceptional effort, clinical excellence, and personal responsibility — a framework that built many successful careers.But newer physical therapists are asking a different question: Does hard work still reliably convert into opportunity in today’s healthcare system?This episode explores:Why PT salaries feel stagnantHow student loan debt changes career mathWhere hard work still compounds — and where it doesn’tWhy this isn’t a generational fightAnd what needs to change to retain great cliniciansThis isn’t a rant.It’s a translation — between effort and incentives, experience and reality.

What does it really mean to advocate as a physical therapist — and where should students start?In this live episode recorded at APTA New Jersey’s Student Conclave at Kean University, Ben Aguila pulls back the curtain on what actually happens inside the APTA House of Delegates. He shares how clinic owners can stay grassroots while thinking globally, how students can plug into real change, and why the best things in your career might start as accidents.Topics Covered:What happens in the APTA House of DelegatesWhy advocacy matters — and who’s doing it rightHow Ben ended up running a half marathon by accidentThe real entry point for students into leadershipPolicy changes PT education needs nowSponsored by:Brooks IHL — World-class residencies, fellowships, and continuing education: https://brooksihl.orgMechanical Bulls R Us™ — Fake sponsor, real core engagement

Clinic owners: your costs are rising, your reimbursements aren’t. So how do you protect your margins? In this episode, Jimmy chats with Joseph Lowe, a former PT turned rehab retail expert. Joseph reveals how clinics can generate $30K–$40K a year in retail revenue — without selling out or adding visit volume.They cover:Why “profit margin” should be your #1 KPIThe easiest products for PTs to sellHow your sunk costs can become scalable revenueWhy retail is the future for sustainable practice growth???? Joseph’s prediction?Someone will land a seven-figure product partnership. And it could be you.

Most PTs were taught to treat in 60-minute chunks. But what if the real value isn’t in the time... but the outcome?In this episode, Jimmy sits down with Tony Maritato and Dave Kittle to unpack how physical therapists can stop marketing “minutes” and start delivering results. They dive into shorter sessions, clinic models, live selling, CEU partnerships, and the massive potential of selling outcomes over time.Plus: a brainstorm on flipping leftover clinic time into high-converting, half-off offers. Think Groupon, but smarter — and built for PT.If you’re a clinic owner, cash-based therapist, or entrepreneurial rehab pro… this is your roadmap to thinking like a modern healthcare business.

Why aren’t physical therapists paid like doctors — even though the outcomes prove they should be?In this episode of PT Pintcast, Jimmy sits down with Josh Bailey, PT, to unpack the uncomfortable truth about reimbursement, CPT codes, employer contracting, and why physical therapy keeps getting boxed into time-based billing instead of value-based care.Josh shares:Why early PT saves 50% of downstream costs — and why payers still ignore itHow CPT code 97110 commoditized physical therapyThe biggest diagnostic mistakes around plantar fasciitisWhy grit, effort, and reps matter more than credentialsAnd his mic-drop case for treating PTs like doctors — in pay, productivity, and respectThis episode is a must-listen for clinic owners, healthcare leaders, and PTs who want more than burnout and flat reimbursement.⏱️ Chapters00:00 – Why PT Isn’t Paid Like Medicine03:45 – Incentives, Insurance, and Misaligned Value10:30 – Why CPT Codes Limit PT’s Worth17:15 – Plantar Fasciitis: What PT School Got Wrong26:45 – Effort, Grit, and the Path to Mastery35:30 – Hiring for Character Over Credentials44:50 – The Amazon Prime Lesson in Value50:35 – Parting Shot: Treat PTs Like DoctorsGuest & ResourcesJosh Bailey on LinkedIn: jbaileyptRehab Associates: https://rehabassociatesracva.comPT Management Group of Virginia: https://ptmgva.com

Dr. Steve Ryland joins Jimmy to unpack UPTA, how they're taking action to fight Medicare bureaucracy, and why burnout isn’t a personal failure — it’s a design flaw in the system.In this episode:Suing CMS and calling out policy contradictionsCompliance fatigue and how AI can help PTs reclaim timeBuilding a national pilot proposal with real impactResponding to APTA critics and unifying PT voicesAdvice to disillusioned new grads: “Don’t wait to be rescued”

Why would a respected PT leader step back from the national stage?Dr. Janet Bezner — former CAPTE chair, academic powerhouse, and leadership voice in PT — joins Jimmy to unpack career evolution, mentorship fatigue, and how identity shifts in the next chapter.Whether you’re a new grad, seasoned faculty, or clinic owner facing “what’s next,” Janet offers insight into navigating transitions with purpose (and pastries ????).Janet on LINKEDIN

In this episode, Jimmy, Dave, and Tony go deep into the evolving world of physical therapy, self-pay models, and the surprising economics of "train the trainer" models — including caregivers and personal trainers stepping into rehab roles.00:00 - Intro: Coaching Caregivers & Trainers?02:35 - Why Yanni’s model wouldn’t work 1-on-104:30 - Train the trainer: scam or strategy?07:40 - Real-life example: training personal trainers for high net worth clients10:12 - Talking numbers: $2K–$5K for short-term consulting?13:45 - Client perception vs. price: mid-tier care model16:10 - What if the caregiver is a spouse or child?18:50 - The risk: trainers claiming to be “rehab pros”22:40 - Dave’s fear: giving away your IP?26:00 - Why PTs should think like restaurants (value meals!)29:20 - Supersize it: self-pay services + product sales32:10 - Massage guns & missed revenue streams35:00 - Satire: Stim Nap™, CPT Sauce™, SuctionX™38:42 - The burnout talk: PT students losing hope41:20 - Asking for a raise the right way43:00 - Final thoughts + guest linksWe unpack:Why training caregivers or trainers might be the future of scalable PT.The real risks when unlicensed individuals start acting like rehab pros.Lifetime value of self-pay patients vs. quick-turn training models.What PTs can learn from the fast-food model: visits as value meals, and the "supersize" upsell approach.Hilarious sponsor pitches: ZapNap, CPT Sauce, and SuctionX make an appearance.Advice for PTs burned out or disillusioned with the profession.How to confidently ask for more money — and what your boss actually thinks when you do.???? Guest shoutouts:The Dave Kittle ShowTotal Therapy Solution on YouTubePT Pintcast???? Whether you're a clinic owner, employee, student, or side-hustler in PT — this one's packed with strategy, honesty, and a good dose of sarcasm.

Your marketing doesn't suck. But your strategy might.In this episode, Jimmy breaks down how to build campaigns that work — not because they’re loud, but because they’re smart. From bar promos and billboards to multi-channel experiences, this is a tactical deep dive into why attention is earned, not bought.Perfect for clinic owners, practice marketers, or rehab pros ready to think differently and stop throwing money at trends.???? What You’ll Learn:How to reverse-engineer campaigns from the end resultWhy CMOs and CEOs need “marriage counseling”What Bud Light’s legendary ads got rightWhy clinics should focus less on channels and more on psychologyAnd how one outdoor campaign outperformed 20 parade floats???? Want more? Visit ptpinecast.com or follow us @ptpinecast on all socials.00:00 – Why most marketing doesn’t work04:12 – Real reason patients don’t respond to ads10:45 – CMO vs CEO misalignment = disaster16:33 – How to create attention without yelling22:18 – Designing campaigns backwards (start with the end)30:45 – The billboard over the parade (smart strategy)37:29 – The Maxim Contest: Bar marketing masterclass47:05 – What Bud Light did right (Real Men of Genius)53:30 – Parting shots: How to know what matters57:10 – Why value is always *perceived* value

“You don’t need to be a Navy SEAL to be resilient — you just need to learn to build fire with no tools.”In this raw and wide-ranging conversation, Dr. Alex Bendersky, Head of Clinical Innovation, shares real-world lessons from complexity theory, resilience, and leadership inside modern healthcare systems.We go deep on:Why PTs must think in systems to surviveUnderstanding entropy and constant changeThe power of being "plasma" — fluid, adaptable, yet ready to solidifyGetting fired the day before turning 46 — and saying "Good."Why gratitude and self-awareness might be your sharpest toolsWhat Black Swan events mean for the future of physical therapyAlex’s perspective blends deep theory with grounded clinical reality — this one’s a mindset shift you didn’t know you needed.⚡️ “Most of the systems that affect PTs are outside their control. But the one system you can control? The one between your ears.”???? Listen if you’re a PT, clinic owner, or healthcare leader dealing with:Rapid changeDecreased reimbursementsTeam burnoutLeadership gaps???? Connect with Alex Bendersky → LinkedIn

This episode hits hard on mindset, marketing, and meaning. Jimmy and Rebekah unpack:Why playing defense is holding PTs backThe “mud pie” problem in PT communicationWhat attention has to do with valueThe real job of consultantsWhy innovators must lead — and not wait to be discoveredWhether you're a PT, clinic owner, or someone ready to go on offense in 2026, this one's a must-listen.SPONSORS:Pre-Roll:Brooks IHL — Level up your clinical game: https://brooksihl.orgMid-Roll + PSA:Empower EMR — The EMR PTs actually asked for: https://empoweremr.comTeam Gleason PSA — Supporting people with ALS.Pre-Parting Shot:U.S. Physical Therapy — Build your career with USPH: https://usph.com

???? Physical therapy clinics don’t need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren’t dirty — they’re how you grow.???? Whether you're a clinic owner, staff PT, or rehab entrepreneur, this conversation shows you how to repackage your value, attract better-fit clients, and build something scalable.⏱️ CHAPTERS / TIMESTAMPS:00:00 - Intro02:13 - How "PT Lite" unlocks new patients09:22 - The barrier to short visits: PT psychology13:40 - Using ChatGPT as a triage funnel17:55 - Smart marketing with AI tools21:45 - Insurance as a loss-leader: like Costco’s hot dog25:30 - Upselling ethically in physical therapy28:20 - The Gold’s Gym clinic model33:40 - Pricing mindset: why PTs undercharge39:00 - The gym-to-premium pipeline strategy

Craig Lindell, co-founder of Prehab Guys, joins Jimmy to break down how one of the most recognizable brands in PT actually got built — and the hard lessons learned along the way.???? In this episode:How Prehab Guys started (and nearly ended)Building content that scales while keeping your valuesWhy brand clarity beats being “every PT for every patient”How to niche down without feeling limitedCraig’s endurance mindset and what PTs can learn from Ironman training???? Resources & LinksCraig Lindell: @theprehabguysWebsite: https://theprehabguys.comClinic Owners: USPhPartnership.comEMR Upgrade: empoweremr.comCEU/Residency: brooksihl.org

???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what’s broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses.This conversation is a must-watch for:✅ Physical therapists✅ Clinic owners✅ Healthcare entrepreneurs✅ Anyone ready to “choose their hard” and rethink how we deliver value in 2026.Whether you're tired of CPT code chaos or just want a better way to run your practice, you're in the right place.???? CHAPTERS (click to skip):00:00 - Cold Open & Welcome02:45 - Why Your EMR is Killing You08:30 - CPT Code Crystal Ball (Satire Ad Read)13:45 - What Golf Teaches Us About Scheduling20:01 - PT Tee Time: Flex Pricing & Creative Booking29:50 - Medicare Reimbursement & Inflation Math35:12 - Why Advocacy is a Losing Game44:00 - Choose Your Hard: Exit or Evolve?50:33 - Final Rants: Adam Meakins, Mel Robbins & The Business of Business

Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner’s mind:What should we start, stop, and continue in 2026?You’ll hear:???? Why newsletters are usually garbage (and how to fix them)???? Planning your year: proactive vs. reactive❌ The death of Canva-text testimonial dumps✅ The real ROI of Facebook ads for workshops???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & morePlus: A listener question on converting social views to actual appointments.???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.

Dr. Steve Karas — PT, educator, researcher, and data-driven advocate for change in DPT education.In this episode:Why tuition has skyrocketed — but outcomes haven’tThe quiet epidemic of PT school dropoutsHow pass rate declines may signal deeper systemic cracksAre hybrid programs innovating… or racing to the bottom?What faculty, admissions teams, and CAPTE need to re-evaluate nowSteve’s message is clear:Stop setting students up to survive school. Start setting them up to succeed in life. Sponsor Shoutouts????️ Pre-Roll: U.S. Physical Therapy — Career growth without burnout: usph.com???? Mid-Roll: Empower EMR — Time-saving documentation that works for you: empoweremr.com???? Pre-Parting Shot: Brooks IHL — Turn clinicians into leaders: brooksihl.org

This solo episode digs into a simple but uncomfortable question:If you criticize other healthcare providers for misleading claims…Have you checked your own website lately?Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging.It’s not about lying.It’s about expectations.And the fact that marketing preloads belief before a patient even walks through the door.???? Show Resources:Free download: 7-Question Website Audit Checklist (coming soon)Mentioned: Stretch Labs, LinkedIn PT threads, PT website language norms00:00 – Intro: It’s not about Stretch Labs00:20 – What this episode IS about: Your messaging01:10 – The fair critique of assisted stretching02:00 – Do PTs make similar promises?02:30 – PTs don’t lie… but we do imply03:15 – “Fix the root cause” vs “Eliminate pain”04:05 – Green, Yellow, Red: Claim spectrum explained05:10 – The 7-Question Website Audit06:30 – Why expectations matter more than outcomes07:20 – Stretch Studios aren’t evil — just better at messaging07:50 – Closing thoughts & CTA???? Sponsors:Brooks IHL → brooksihl.orgEmpower EMR → empoweremr.comU.S. Physical Therapy → usph.com???? Subscribe & Follow:Apple Podcasts → LinkSpotify → LinkYouTube → LinkInstagram → @ptpintcastLinkedIn → Jimmy McKayWebsite → ptpintcast.com

Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now.What You’ll Learn:How to leverage content and podcasting like a proWhy "selling sessions" is outdated (and what to do instead)What PTs can learn from influencers, MRI clinics, and barbershopsHow to avoid the insurance trap and build premium offerings Guest Links:Tony Maritato: https://www.youtube.com/c/MedicareBillingDave Kittle: https://www.youtube.com/@thedavekittleshow/featuredSponsor Mentions:Pre-Roll: Brooks IHL — https://www.brooksihl.orgMid-Roll: Empower EMR — https://www.empoweremr.comPre-Parting Shot: US Physical Therapy — https://www.usph.comPSA Feature:Wounded Warrior Project — helping post-9/11 veterans and their families with rehab, mental health, and support???? Subscribe: https://www.ptpintcast.com/

Physical therapy doesn’t lack ideas — it lacks follow-through.In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the profession.Topics CoveredWhy habits beat motivationThe danger of “safe rooms” where nothing leaves the roomWhy you are the profession — not “they”How chapters and sections could engage members year-roundWhy studying success beats obsessing over failure???? SponsorsEMPOWER EMR – Built by PTs, for PTs. Faster notes, better workflows.???? https://www.empoweremr.comU.S. Physical Therapy (USPH) – Helping clinics grow without losing identity.???? https://www.usph.comBrooks Institute of Higher Learning – Residencies, fellowships, and elite PT education.???? https://www.brooksihl.org???? Subscribe & Follow???? https://www.ptpintcast.com

Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.???? What You'll Learn:Why traditional reimbursement is broken — and what to do insteadHow to use social media and media monetization to scale beyond the tableThe mindset shift from practitioner to content-powered business ownerReal talk about fair pay, "quality care," and licensing fearsWhy some PTs still push back against innovation????️ This episode is fire for:Cash-based PTsCreators in healthcareAnyone tired of billing gymnasticsClinicians wanting to scale without burning out???? TIMESTAMPS: 00:00 – Intro + stepping over dollars 03:15 – The $250 mistake PTs keep making 06:40 – Slap in the face pricing: Why discounts kill value 09:02 – Who’s your dream patient (tail-wag test)? 13:22 – Peace Corps guilt + the fallacy of fairness 16:30 – Why insurance doesn’t care if you save costs 19:11 – Monetizing visits through media 23:00 – The “Free PT” Model 25:45 – Is it unethical to go all-in on content? 28:30 – The Mr. Beast effect in healthcare 33:10 – The future of PT: Twitch, media, and real reach

Dr. Hoda Salsabili — founder of HemScap, creator of Pivotal PT, and professor focused on integrating AI into physical therapy education.In this episode:What AI literacy actually means for PTs and studentsHow Hoda built a clinical-grade AI platform for remote monitoring and documentationWhere AI fits into simulation-based education and hybrid careWhy she believes AI will never replace PTs — but it will eliminate low-value careGuest Links:HemScap: https://hemscap.comEmail: [email protected] Shoutouts:????️ Pre-Roll: US Physical Therapy — Learn how to grow without selling out: usph.com/partnerships???? Mid-Roll: Brooks IHL — Turn good clinicians into great ones: brooksihl.org???? Pre-Parting Shot: Empower EMR — AI-enhanced workflows that give you your time back: empoweremr.com ???? Subscribe & Follow:Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcYouTube: https://www.youtube.com/@PTPintcastInstagram: https://www.instagram.com/ptpintcastWebsite: https://www.ptpintcast.com/

In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results.Topics Covered:Why visibility ≠ successThe danger of targeting “everyone”How to develop clear psychographic profilesCreating emotionally relevant content in healthcareExamples of content that converts (and doesn’t)Guest: Andrea Tager???? LinkedIn: https://www.linkedin.com/in/andreatager/Sponsor Shoutouts:????️ Brooks IHL – Ready to level up clinically? World-class residencies, fellowships, and CE. ???? brooksihl.org????️ Empower EMR – Built by PTs, for PTs. Faster notes. Better flow. ???? empoweremr.com????️ US Physical Therapy (USPH) – Build your future in PT with mentorship and growth tracks. ???? usph.com PSA:Support kids through Go Baby Go and their ride-on mobility projects → Learn More

In This Episode:Matt's path from employee to clinic ownerCreating cash-pay offers without alienating insurance patientsUsing school outreach and combines to drive youth athlete businessHow a “third place” clinic model beats traditional marketingBuilding a team your community trusts — and clinicians want to joinThe mindset (and coaching) that made ownership feel possibleSponsored By:???? Pre-Roll: U.S. Physical Therapy – Practice partnerships for forward-thinking PTs???? Mid-Roll: Empower EMR – Streamlined documentation that just works???? Pre-Parting Shot: Brooks IHL – World-class clinical education + mentorship

Clinic owners and physical therapists — this one’s a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You’ll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding.What You’ll Learn:Where patients are dropping off — and whyWhy your intake form is probably working against youHow self-referral is flipping traditional marketingConcierge PT pricing and perception shiftsFixes that scale without hurting patient trustSponsors:Pre-Roll: Brooks IHL → https://www.brooksihl.orgMid-Roll: EMPOWER EMR → https://www.empoweremr.comPre-Parting: U.S. Physical Therapy → https://www.usph.comPSA: Go Baby Go → Support mobility for kids: [Link Placeholder] Subscribe & Follow:Apple → https://apple.co/3IP8U0OSpotify → https://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcWebsite → https://www.ptpintcast.com/

Why are PTs so bad at keeping patients long-term? And why do most clinic owners burn out before they break through? Dr. Danny Matta returns to the show with real talk for rehab entrepreneurs who want more than just insurance-based care.In this no-fluff conversation, Danny breaks down:The #1 KPI every clinic owner should obsess overWhy most PTs sabotage evaluations without realizing itHow to shift from reactive rehab to proactive, lifestyle-based careHis honest story of scaling too fast — and almost losing it allThe power of asking patients what they really want nextThis is for any PT who’s burned out, scaling up, or ready to stop making the same mistakes.⏱️ Timestamps / YouTube Chapters00:00 – Intro02:13 – How Danny found purpose again after burnout06:51 – Why most PTs suck at evaluating patients12:34 – Lifetime patient value: what most clinics miss17:02 – The ONE KPI to track: continuity percentage22:45 – Scaling too fast: how Danny almost lost his clinic28:19 – Selling wellness, performance, and lifestyle services35:10 – How to market to returning patients41:25 – Burnout reset routines47:00 – Legacy advice + “Climb the right mountain”54:00 – Parting Shot: Your perfect week starts with this???? Guest Links + Resources???? Danny Matta’s Book: “Fuck Insurance”???? PT Biz Accelerator???? Danny Matta on YouTube

Live selling. Retail revenue. Trust-based care delivery. In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explain how PTs can tap into rising demand for elder care and retail-style revenue streams. Learn how to position your clinic as a trusted resource—not just for therapy, but for products, caregivers, and lifestyle support.What You’ll LearnHow to generate $5K in 3 days using value-stacked offersWhy PT clinics should sell like optometrists and bike shopsThe “unlicensed companion” model that’s disrupting elder careDrop-shipping and affiliate sales: passive income from trustHow to create real value outside the insurance model Hosts ???? Jimmy McKay – PT Pintcast ???? Dave Kittle – The Dave Kittle Show ???? Tony Maritato – MedicareBilling

Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey)Series: PT PintcastGuest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheneyHost: Jimmy McKay | ptpintcast.comWhat You’ll Learn:Why marketing fails when it doesn’t match real buyer behaviorThe problem with “patchwork” brandingWhy Apple’s marketing works and yours doesn’t (yet)How to fix mushy positioning statementsThe power of speaking directly to your ideal audienceWhy motion ≠ progress[00:00:00] Why “Marketing Doesn’t Work” (and who this is for)[00:04:12] Sales process vs. the real customer journey[00:08:33] Invisible decision-making: Reddit, Yelp, and 3am Google[00:12:10] Random acts of marketing = random results[00:16:40] Tactics vs. Strategy: The content trap[00:23:18] What branding really means (and what it doesn’t)[00:29:10] Patchwork marketing gets patchwork results[00:36:05] Apple’s Mac vs. PC ads: A lesson in clarity[00:42:55] Messaging mistakes clinics make[00:49:00] Game time: Mushy or Mighty (live feedback)[00:54:00] Andrea’s parting advice for clinic owners[00:57:00] What’s next on PT PintcastNotable Quotes:“You’re not Apple. Yet.”“Marketing without strategy is just expensive noise.”“You’re not pizza — you don’t need to please everyone.”“Motion without direction is just a monkey humping a football.”

???? Throwback episode! This conversation with Jimmy McKay, PT, DPT was originally recorded in 2022, and we’re bringing it back as part of our 10-year anniversary celebration of the Everything PT Podcast.In this classic interview, Jimmy — the creator and host of PT Pintcast — takes us behind the scenes of his unique path from radio DJ to physical therapist, and how he used communication, content, and a pint of beer to create one of the most influential brands in physical therapy.???? What you’ll learn:How Jimmy transitioned from rock radio to PT schoolThe origin story of PT PintcastWhy communication matters more than credentials in PTHow podcasting can grow your career, clinic, or impactWhat to do with imposter syndrome (hint: keep going)

In this episode of PT Breakfast Club, the team gets into the weeds of modern clinic operations — from pricing dilemmas and payer limitations to creative ways to scale without hiring. Topics range from Medicare regulations and concierge models to hilarious but real tactics like dry needling for dogs and influencer-style job posts.Topics include:The truth behind “booked but broke” clinicsGrowing revenue with leverage (not headcount)What PTs need to understand about their contract with insuranceHow to ethically add premium services in a Medicare modelMemberships, marketing hacks, and maximizing each patient hourParody, content creation, and why your funniest idea might be your best adFeatured Segments:Mailbag: “Why am I busy but still broke?”“Martha” and Medicare: The ethics of add-on feesMarketing that doesn’t feel like marketingCreative ways PTs are monetizing beyond the clinic Mentioned in this episode:Dry Needling for Dogs™ (it’s fake… or is it?)RTM, telehealth, and weekend visit pricingLinkedIn as a job-market weaponChronic Pain Candles (yes, again)

Pelvic health physical therapist Faith Stokes brings the ???? in this candid conversation on treating the misunderstood — from Hard Flaccid Syndrome to trauma-informed care. She shares her unique journey from reptile medicine to healthcare, her CSM 2025 talk, and how she handles the hard cases with heart and humility.In this episode:Her journey from snake handler to pelvic health PTWhat PTs need to understand about Hard Flaccid SyndromeWhy mentorship isn’t always formalClinical reasoning when you don’t have all the answersUsing compassion when the textbooks failHow to grow as a communicator, even when you miss the markFeatured at CSM 2025: ???? “It’s Not That Hard: Clinical Reasoning in the Management of Hard Flaccid Syndrome”

Guest: Phil McKelvy, DPTTopics: Parkinson’s care without neuro certs, RTM implementation, digital health, and balancing clinical work with creative PT projects.What you’ll learn:Why intensity matters more than certifications in Parkinson’s careFree tools to treat movement disorders without overwhelming your practiceThe truth about RTM: what it is, how to do it, and why it’s here to stayHow to think differently about burnout, energy, and filling your cup in PTWhy APTA isn’t just about CEUs — it’s about connectionResources Mentioned:Rogue Physical Therapy YouTubePower for Parkinson’sMatt Jurek on RTMPrompt EMR, Orva HealthOne More Wave - Adaptive Surf TherapyPhil’s Contact:[email protected]: Philip McKelveyInstagram: @philmckelvey.dpt

This episode dives into the collision of physical therapy, content strategy, and the booming wellness economy. Jimmy and Dave discuss:Why most PT associations are too slow to actHow red light therapy, cold plunges, and saunas are shifting public perceptionWhat PT clinics can learn from gyms, influencers, and high-ticket brandsThe 3-circle model for non-dues revenue and media expansionWhy cash-based clinics win the speed gameHow Gen Z is shaping the new “maximalist” health economy???? Resources Mentioned:Dave Kittle’s PracticeMcKinsey Future of Wellness ReportPT Pintcast YouTube Channel???? Subscribe, share, and leave a review to support the show.