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Show Notes
Your marketing doesn't suck. But your strategy might.
In this episode, Jimmy breaks down how to build campaigns that work — not because they’re loud, but because they’re smart. From bar promos and billboards to multi-channel experiences, this is a tactical deep dive into why attention is earned, not bought.
Perfect for clinic owners, practice marketers, or rehab pros ready to think differently and stop throwing money at trends.
???? What You’ll Learn:
- How to reverse-engineer campaigns from the end result
- Why CMOs and CEOs need “marriage counseling”
- What Bud Light’s legendary ads got right
- Why clinics should focus less on channels and more on psychology
- And how one outdoor campaign outperformed 20 parade floats
???? Want more? Visit ptpinecast.com or follow us @ptpinecast on all socials.
00:00 – Why most marketing doesn’t work
04:12 – Real reason patients don’t respond to ads
10:45 – CMO vs CEO misalignment = disaster
16:33 – How to create attention without yelling
22:18 – Designing campaigns backwards (start with the end)
30:45 – The billboard over the parade (smart strategy)
37:29 – The Maxim Contest: Bar marketing masterclass
47:05 – What Bud Light did right (Real Men of Genius)
53:30 – Parting shots: How to know what matters
57:10 – Why value is always *perceived* value