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Show Notes
In this episode, we dismantle the traditional content grind and replace it with a Netflix-inspired approach to content creation for clinics. Jimmy, Tony Maritato, and Dave Kittle riff on wild ideas — from pirate therapy and PT on oil rigs, to BYOB group therapy and recruiting with Casey Neistat-style vlogs.
What You’ll Learn:
- How to structure content seasons that actually drive business
- Why “day-in-the-life” videos may be the best recruiting tool no one is using
- The psychology behind clinic branding and commitment over applications
- How to outsource video and content without lifting a finger
- The future of content in PT: bulk recording, binge releases, and paid distribution
Mentioned in This Episode: