3 Guerrilla Marketing Moves Every Physical Therapist Should Steal
PT Pintcast - Physical Therapy
July 8, 20251h 2m
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Show Notes
Episode Highlights:
- Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value.
- Client Intro Videos: Capture warm trust with short, unscripted therapist intros.
- AI Personalization: Automate video personalization to scale.
- Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor.
- Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” and Wendy’s Twitter swagger.
- Times Square Pop-up: We pitch the “Doctor Is In” live experiment—raw interviews, real people.
Tools & Resources Mentioned:
- Vistaprint (Golden Tickets)
- AI video creation tools
- Geofencing ad platforms
- “Doctor Is In” pop-up blueprint (coming soon!)