This Is How Physical Therapists Should REALLY Be Marketing in 2025
PT Pintcast - Physical Therapy
June 10, 20251h 1m
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Show Notes
In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs.
Topics Covered:
- How De Beers built billion-dollar meaning — and what PTs can learn from it
- Why “primary care PT” might be a branding trap
- How clinics like Rehab 2 Perform show (not tell) their value
- The power of focusing your message to grow faster
- A cautionary tale: $573,000 refunded due to a Medicare membership mistake
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