Product Market Fitness

Highlights from the conversation:Barrett’s business success story (6:12)Why you shouldn’t jump without a safety net (10:52)How to make it through the startup process (17:23)About Brightline Media (21:38)What it’s really like to have a large audience (25:35)How to grow your Twitter audience (29:48)Advice for aspiring influencers (33:38)Trends on the horizon (37:19) Links & Resources:JK MOLINA: https://twitter.com/OneJKMolinaLikes Ain't Cash: https://www.likesaintcash.comKeep up with Barrett:Brightline: https://www.brightlinesocial.com/Twitter: https://twitter.com/barrettjoneillLinkedIn: https://www.linkedin.com/in/barrettoneillContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Spotify recorded reactions (3:59)Setting up a case study (8:02)What not to do (9:55)What you SHOULD do (12:36)How to actually make the money (23:41)Tweet of the week (29:13)Links & Resources:Spotify reactions articleContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Why “Pine Baron” (6:25)Poker as career experience (11:16)About Wealth Pin (16:19)The lies online mediums spread (23:35)What today’s market looks like (27:31)More about Wealth Pin (29:27)Keep up with Pine:Twitter: https://twitter.com/SpiritofPinesWealth Pin: https://wealthpin.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Luke’s background (3:38)Getting in the habit of capturing (5:44)Practical tips on improving photos (15:28)Finding inspiration (24:27)What’s trending (30:14)Keep up with Luke:YouTube: https://www.youtube.com/channel/UCpCFvxtj1u3Sfo-FuO6ApvQInstagram: https://www.instagram.com/lukewtcleland/?hl=enWebsite: https://www.lukecleland.ca/Cleland Photographs: https://www.clelandphotographs.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Bryan’s background and career journey (6:07)The rise in service-based businesses (15:36)How to grow your company (19:24)Trends on the horizon (28:14)Links & Resources:GreenPal WebsiteGreenPal AppKeep up with Bryan:Instagram: https://www.instagram.com/bryanmclaytonTwitter: https://twitter.com/bryanMclaytonLink Tree: https://linktr.ee/Bryanmclayton* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Our technical setup (4:47)Direct assets (8:17)Indirect assets (19:12)Tweet of the week (26:54)The tools we use:ClickUp: https://clickup.com/Google Drive: https://www.google.com/drive/Riverside: https://riverside.fm/Make: https://www.make.com/enOtter: https://otter.ai/homeDescript: https://www.descript.com/Canva: https://www.canva.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Adam’s take on Ben Simmons (5:35)How Johnny got into podcasting (9:06)What makes podcasting so attractive (15:31)Breaking into your listener’s weekly rotation (19:03)The future of podcasting (29:38)Links & Resources:The Rights to Ricky SanchezKeep up with Johnny:Twitter: https://mobile.twitter.com/johnnypodcasts* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:The dark side of content (1:17)Content negatives throughout history (8:43)Using content marketing methods for good (13:18)Societal shifts from technological change (15:48)Elements of an effective story (18:52)Who’s doing this well (22:22)Tweet of the week (24:44)* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Where it’s at on TikTok (7:30)Jess’ background and career journey (9:58)Influencer marketing (18:32)Judging the effectiveness of a campaign (23:40)Programmatic performance marketing (26:37)Getting started with influencer marketing (31:24)Keep up with Jess:Ubiquitous: https://www.ubiquitousinfluence.com/YouTube: https://www.youtube.com/channel/UCmeQp02WM6HKt5cK-8QoCIALinkedIn: https://www.linkedin.com/company/ubiquitous-influencer-marketing* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Defining “resistance” (1:13)#1 - Treat yourself like a professional (8:31)#2 - Have an office (11:59)#3 - Have a marathon mindset (15:29)#4 - Don’t take criticism personally (21:27)Tweet of the week (27:00)Links & Resources:The War of Art by Steven PressfieldNipsey Hussle* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Sell me this pen (7:23)Dale’s background and career journey (10:11)Gaining a customer-centric view of sales (14:42)Why sales is viewed as a trashcan job (19:43)Birth of The Sales Rebellion (22:19)About The Sales Rebellion (28:11)From sales to content creation (32:45)Keep up with Dale:Join the rebellion: https://www.thesalesrebellion.com/LinkedIn: https://www.linkedin.com/in/copierwarriorTwitter: https://twitter.com/SalesRebellionThe Copier Warrior: http://www.copierwarrior.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:What good content is (4:09)Curate your own content diet (7:20)Build a family tree (13:13)Learn by copying (20:20)Make what you like (27:24)Favorite tweets (34:06)Links & Resources:Adam Tweet #1Adam Tweet #2Adam Tweet #3Carlton Tweet #1Carlton Tweet #2Carlton Tweet #3* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:The birth of Salt Water Digital (5:53)Defining “Fulfilled By Amazon” (8:31)Starting a content strategy (10:38)Local business benefits (14:32)Non-standard SEO or builders (20:16)Organic growth (24:45)What’s coming in the content world (30:04)Links & Resources:Ship 30 for 30Keep up with Dan:Twitter: https://mobile.twitter.com/danthewolfeConsultation call: https://linktr.ee/danthewolfeSalt Water Digital: https://www.saltwaterdigital.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Being off-the-cuff on shows (4:41)About Digital Wildcatters (6:22)Why podcast advertising is lazy (13:16)Empowering content creation (17:52)How to build an audience (25:36)Where content is heading (33:26)Links & Resources:Digital WildcattersWildcatter StudiosSons of WichitaTitan: The Life of John D. Rockefeller, Sr.Sign up for CollideKeep up with Jake:Personal Website: https://shor.by/jakeTwitter: https://twitter.com/JacobCorleyInstagram: https://www.instagram.com/thejacobcorley/LinkedIn: https://www.linkedin.com/in/jake-corley-%F0%9F%8F%B4%E2%80%8D%E2%98%A0%EF%B8%8F-635ab460?trk=people-guest_people_search-card* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Zécca’s background and the history of ESG (5:12)Content’s role in startups (10:34)Why you’re not seeing results (15:25)How to begin a content creation series (22:47)Up and coming content creators (29:02)Links & Resources:Posi2iveClimatizeKeep up with Zécca:Twitter: https://twitter.com/zecca_LehnResponsibly Venture: https://responsibly.vc/Responsibly’s Twitter: https://twitter.com/ResponsiblyVC* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:About Lemonpie and Hatch Edits (5:51)Creating a bottom-funnel podcast (9:44)Podcast seasons: do or don’t? (17:10)PR for niche podcasts (19:52)How to find podcasts you’ll love (26:28)Content trends on the horizon (32:50)Links & Resources:The OG InterviewBootstrapped WebKeep up with Erik:Lemonpie: https://www.lemonpie.fm/Hatch: https://www.hatch.fm/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Alan’s background and career journey (8:14)Refining your gift as a storyteller (18:30)What Alan is doing today (23:03)Exciting content trends (31:04)A little anecdote about Kobe’s work ethic (33:55)Links & Resources:​​Raise Your Game by Alan Stein Jr.Sustain Your Game by Alan Stein Jr.Keep up with Alan:The main hub: https://alansteinjr.com/Alan’s auxiliary site: https://strongerteam.com/Instagram: https://www.instagram.com/alansteinjr/?hl=en* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Jamie’s background and career journey (6:32)Transitioning from individual creation to company production (11:57)Balancing personal and work creativity (18:34)Advice for TikTokers (23:58)Exciting content trends (30:47)Links & Resources:Ryan Trahan’s YouTube channelYeezy ThoughtsKeep up with Jamie:Tech Channel: https://www.youtube.com/channel/UCIWaNdYp0Q80nKaoMDT7g2wWhiffen Channel: https://www.youtube.com/user/jamie1051Instagram: https://www.instagram.com/jamiewhiffen/Twitter: https://twitter.com/WhiffenYT* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Defining “growth” (5:57)Mistakes to avoid when it comes to selling (14:47)Why forecasting is important and how to do it (24:59)New content trends and ideas (32:04)Keep up with Mike:Catalyst Sale: https://catalystsale.com/Find My Catalyst: https://catalystsale.mykajabi.com/LinkedIn: https://www.linkedin.com/in/mikesimmons* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Tristen’s experience working at HEARD (2:39)Entering the workforce as a remote employee (4:54)Why Tristen’s relocating to Hawaii (6:40)Preparing for remote work (8:29)* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:How CrossingBroad came about (2:44)Selling CrossingBroad to Excel Media (11:53)About Monetize Media (17:55)How to 5x your revenue without ads (21:07)Content trend: products (28:36)Keep up with Kyle Scott:CrossingBroad: https://www.crossingbroad.com/Monetized Media: https://monetized.media/Monetized Twitter: https://twitter.com/monetizemediahqKyle’s Twitter: https://twitter.com/kylescottl* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Ben’s background and career journey (9:56)Why operators can benefit from book writing (16:47)How to write a book (19:03)One book, to commercial outcomes (22:07)How Damn Gravity helps authors find success (25:14)About Great Founders Write (29:28)Thinking through the success rate of books (31:49)Content trends (34:17)* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:How Ben’s podcast came to be (8:31)Using Notion to take notes (11:18)Scripting a podcast episode (14:52)The future of Ben’s podcast (19:00)The best outcomes of content creation (21:08)Content trends (28:00)Links & Resources:Content Is for Closers YouTube ChannelKeep up with Ben:How to Take Over the World podcast: https://www.httotw.com/Twitter: https://twitter.com/BenWilsonTweets* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Favorite fiction reads (8:25)Rachel’s career journey (10:51)Working at Morning Brew (15:40)Growing an audience-driven newsletter (18:05)Publishing content (21:56)A recent content series brainstorm (22:37)Exciting content trend (33:39)Links & Resources:No One Is Talking About ThisA Little LifeTydo TablesKeep up with Rachel:Twitter: https://twitter.com/rachelcantor_Website: https://www.rachelmaecantor.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Generating your own interest and hype (11:30)The founding of SalesFlare (19:01)Flipping slow conversation to sales (24:32)Why SalesFlare is a helpful sales and marketing tool (31:22)Building a product that organizes all things sales (35:45)Links & Resources:SalesFlare: https://salesflare.com/Jeroen’s Twitter: https://twitter.com/JeroenCorthout* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Heather’s background and career journey (8:09)Leadership as action (12:29)Platforming diverse voices (15:47)Learning to lean into what makes you different (21:20)How to encourage diverse conversation (29:08)A shift in the consumer demographic (33:14)Keep up with Heather:Twitter: https://twitter.com/heatherjbrunnerWork for WP Engine: https://wpengine.careers/WP Engine: https://wpengine.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Keith Hernandez: baseball, Seinfeld, or content creator? (8:03)Keith’s background and career journey (10:06)Creating content with a full-time job (18:23)Launch Angle: name and mission (20:49)Determining if you should have a branded content studio (23:30)Advising content creators about Web3 (29:22)The best part of content creation (34:30)Becoming a content creator professor turned practitioner (36:43)The evolution of audio (41:42)Keep up with Keith:Twitter* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:What Landon’s been up to since we last talked (9:12)Making it to the top 10 of all podcasts (11:23)Twitter spaces and Clubhouse (12:27)inTheir20s update (15:53)How to have a two-way connection (20:31)Debunking podcasting as white noise (25:18)* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Becoming the barstool of freight and logistics (8:32)Why truck drivers are overlooked in the content world (11:56)The operational steps of validating a new content platform (14:27)How hiring has been going (17:03)How Dooner got into such a unique career (21:05)What drew Dooner to podcasting (25:10)From 10 episodes to the Director of Marketing (26:32)What’s got us excited about podcasting (32:26)Keep up with Dooner:Twitter: https://twitter.com/TimothyDoonerLinkedIn: https://www.linkedin.com/in/timothydooner/What the Truck and other podcasts: https://www.freightwaves.com/podcasts* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Ramona’s background and career (7:24)The story of My Money Future (11:36)How Ramona transitioned into a tech platform (21:09)Concerns about moving to Web3 (26:55)Moving from content to product (34:22)On the horizon (38:03)Keep up with Ramona:Twitter: https://twitter.com/dinero_divaInstagram: https://www.instagram.com/mymoneymyfuture/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:MATS and why we were there (1:50)The gap between truckers and technology (6:04)Problems we observed: mistrust, siloed solutions, short term thinking (12:11)Solutions (18:11)The trip’s great mystery (31:07)* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Dealing with internet fame (7:11)How to pick which projects are worth pursuing (11:47)The value of learning how to code (18:35)How Steph produces the volume of projects she does while being employed (24:10)The content trends Steph is most excited about right now (32:07)Keep up with Steph:Twitter: https://twitter.com/stephsmithioLinkedIn: https://www.linkedin.com/in/stephaniesmith93/Steph’s Site: https://stephsmith.io/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:About Sully and his sweaty startups (7:27)Content creation’s role in Sully’s startups (9:47)Leveraging relationships (11:33)How Sully started a cleaning company (13:04)Dealing with negativity (16:00)Building support through virtual assistants (19:25)From 0 to two successful startups (24:05)Starting Elevate and Delegate (26:03)Keep up with Sully:Twitter: https://twitter.com/SullyBusinessElevate and Delegate: https://www.elevateanddelegate.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:How Henry got started (5:07)From a podcast to a company (9:43)Attention discrimination & squatter marketing (20:55)The birth of Clipt (23:59)Recruiting for Clipt (27:01)Benefits of daily content creation (31:12)What’s on the horizon for content (35:25)The value of a co-founder (36:13)Keep up with Henry:YouTube: https://www.youtube.com/channel/UCFN6lQpfY8XIRdhv9G-f4bgPortfolio: https://www.henrybelcaster.com/The Smart Nonsense pod: https://www.smartnonsense.com/Clipt: https://www.clipt.co/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Marco’s career journey (4:11)The character traits behind perseverance (11:47)Working with celebrities (16:35)Drop Party: product or service? (20:42)Speaking to the masses versus a niche audience (25:27)The future of experiential marketing (28:10)Keep up with Marco:Twitter: https://twitter.com/allthingsmarcoLinkedIn: https://www.linkedin.com/in/marcomarandiz/Drop Party: https://drop.party/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Justin’s content creation journey (5:24)Self-teaching content essentials (9:21)The “serendipity engine” (11:41)Advice for those just starting out (15:22)Impact in content (18:55)Content creation toolkit (20:56)Twitter spaces (22:52)Links & Resources:The Against Malaria FoundationJustin’s interview with Rob MatherNotionHypefuryKeep up with Justin:Twitter: https://twitter.com/justingordon212LinkedIn: https://www.linkedin.com/in/justincharlesgordon/Just Go Grind podcast: https://www.justgogrind.com/The Vitalize Podcast: https://www.thevitalizepodcast.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:About ​​Topknot (4:34)How teaching shaped content strategy (6:22)Infusing company philosophy into the structure (11:05)Rethinking advice-giving (13:16)Using the social media platforms that work best for you (20:39)Not limiting future growth by past behaviors (26:12)2022 Trends: user-generated content, social media authenticity, the metaverse conversation (28:58)Links & Resources:Claire’s appearance on Running In PublicClaire’s interview with KulturaOur interview with Ruben HarrisOur interview with Nicole WarshauerThe Topknot blogClaire’s conversations with ElphaGlossier’s Top ShelfieOwnTrail* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:The day-to-day for a writer at HubSpot (6:36)Newsletters at the highest level (10:40)Three ways to monetize a newsletter (14:05)Engagement relative to audience size (19:49)How to make money in the creator space (25:51)Content creators who have successfully monetized their work (30:16)How Ethan got into his career (34:06)2022 content trends: magazines (36:12), SMS marketing (42:06)Links & Resources:Fly Magazine: https://www.flyingmag.com/NerdWallet: https://www.nerdwallet.com/?trk=nw_gn_5.0The Motley Fool: https://www.fool.com/Rakuten: https://www.rakuten.com/ShareASale: https://www.shareasale.com/info/Agora publishing: https://theagora.com/Fly Magazine Podcast: https://www.flyingmag.com/ilafft-podcast/Irresistible Mail: https://www.irresistiblemail.com/Text Request: https://www.textrequest.com/Keep up with Ethan:Twitter @damn_Ethan: https://twitter.com/damn_ethanTrends: https://trends.co/The Hustle: https://thehustle.co/home/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:What CVO means and does (3:34)The importance of experience (6:11)Having a 30-year perspective (9:01)Building digital service (10:44)Digital-first impressions (13:06)Growth contributors (16:37)Team building habits (20:21)External influences on internal creativity (24:19)Being tech-wise in the media industry (28:15)Links & Resources:The Infinite Game by Simon Sinek: https://simonsinek.com/the-infinite-gameWhiteboard’s Digital Stewardship Manifesto: https://assets.website-files.com/6000971fd4b15ef62b9f6412/6000971fd4b15e867e9f6534_Digital%20Stewardship%20Manifesto%20-%20Whiteboard.pdfGrayscale: https://grayscale.whiteboard.is/Center for Humane Technology: https://www.humanetech.com/WSJ’s Facebook Files podcast: https://www.wsj.com/articles/the-facebook-files-11631713039The Social Dilemma: https://www.humanetech.com/the-social-dilemmaYouth Toolkit: https://www.humanetech.com/youthPraxis Labs: https://praxislabs.co/The Redemptive Business: https://www.amazon.com/Redemptive-Business-Playbook-Leaders/dp/057889596XA Rule of Life for Redemptive Entrepreneurs: https://www.amazon.com/Rule-Life-Redemptive-Entrepreneurs/dp/057842763XThe Redemptive Nonprofit: https://www.amazon.com/Redemptive-Nonprofit-Playbook-Leaders/dp/0578496410* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Raising $40 million (5:01)Goals bigger and deeper than money (7:32)How a podcast started it all (10:48)Ruben’s process for relevant and organic content (16:29)Balancing CEO and content creator (20:50)What’s on the horizon (24:32)Links & Resources:Wanting by Luke SturgisRuben’s Twitter SpacesBreaking Into StartupsRuben’s appearance on Running In PublicTake the step to break into tech* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights in this episode include: * (3:38) Heard Hot Takes* (6:46) Have You Heard* (10:20) How Sonny went from acquired to acquirer * (16:17) Using content to connect with investors and customers* (29:12) Doing annual planning that actually works* (37:54) Specific steps to building a 10 year planLinks & Resources: Follow Sonny on TwitterGreyRock ReturnsPrinciples.designTravels with Charley by John SteinbeckSteinbeck’s journal during Grapes of Wrath---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Show notes:* (2:32) Heard Hot Takes* (6:23) Have You Heard* (9:20) Tim’s journey from publishing books to search marketing* (13:12) What “SEO” done well looks like* (21:10) Making content that will rank for Google’s algorithm* (28:12) Selecting a CMS platform that will fit your growth goalsLinks & Resources: Follow Tim on TwitterTip Top SMApp SumoContent Snacks---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.--------- This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Show notes:* (3:32) Heard Hot Takes?* (7:12) Have You Heard* (12:20) Growing to $200m annual recurring revenue* (17:12) What kind of people you should hire to build a world-class demand gen team* (22:53) How working as a music producer vaulted Gaetano’s marketing career* (31:32) Creating B2B content designed to be consumed rather than solely intellectual* (33:21) What has Gaetano excited for the next few years in the demand gen spaceLinks & Resources: Follow Gaetano on TwitterGaetano's music industry blogRoast My HomepageAuraTraction* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Topics in this conversation include: * (4:32) Have you Heard?* (8:23) Why Cribl is a $200m business* (12:20) How to use content in highly technical sales* (16:12) Tracking attribution in long sales cycles* (23:32) The piece of content Bradley is most proud of over his career (HomeKit Review on 9 to 5 Mac)* (26:32) How to spend $150k on content marketingLinks & Resources: Follow Bradley on TwitterCribl.io9 to 5 MacFalling (novel)---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness