Ep. 14 - How to drive technical sales through content with Bradley Chambers
In this episode Adam (@AdamVazquez) and Carlton (@CarltonRiffel) are joined by Bradley Chambers (@bradleychambers) who is the Senior Digital and Web Marketing Manager at Cribl.io. Bradley shares how content creation vaulted his career & how to use content effectively for technical sales.
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Show Notes
Topics in this conversation include:
* (4:32) Have you Heard?
* (8:23) Why Cribl is a $200m business
* (12:20) How to use content in highly technical sales
* (16:12) Tracking attribution in long sales cycles
* (23:32) The piece of content Bradley is most proud of over his career (HomeKit Review on 9 to 5 Mac)
* (26:32) How to spend $150k on content marketing
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