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Product Market Fitness

Product Market Fitness

206 episodes — Page 3 of 5

Thanksgiving Special: Advisory Board Fantasy Draft

In this Thanksgiving special episode, Adam and Carlton are joined by Derek for a fantasy draft of an all-star advisory board for a fictional sports franchise. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 24, 202140 min

our process (heard 2022 planning)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 19, 20217 min

our marketing strategy (heard 2022 planning)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 18, 202112 min

Ep. 12 - How this former intern launched her career through 100 days of creating with Rachel Braun

Show notes:* (6:12) Have you Heard?* (12:23) How a personal project turned into a career* (15:20) Why consistency is > creativity* (21:12) How building a personal brand opened career opportunities for Rachel * (26:32) Practical tips to using new media platforms for business brandsLinks & Resources: Follow Rachel on TwitterThis Week In StartupsScramble Land (Carlton’s App)Newspapers.com---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.--------- This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 17, 202136 min

our core focus (heard 2022 planning)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 16, 20218 min

our core values (heard 2022 planning)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 15, 20218 min

listener shoutout - new business started as a result of this show!

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 12, 20214 min

how to tell a story through content (live recording from university lecture)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 11, 202140 min

Ep. 11 - You should buy & monetize a media brand in your niche (here's why) with Preston Holland

Show notes:* (8:04) Have you Heard?* (10:45) How Flying Magazine has lasted since 1927* (15:20) The theory and process of buying a media company* (24:12) Packaging content in multiple mediums to offer maximum audience value* (30:42) Practical ideas on how to monetize a niche audience and communityLinks & Resources: Follow Preston on TwitterFlying MagazineBubble (No Code)SBA Loans* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 10, 202140 min

how kobe bryant went from HoF hooper to Oscar winning storyteller

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 9, 20216 min

how a landscaping client made $4million knocking on doors

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 8, 20216 min

4 signs of bad content your audience is trying to avoid

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 5, 20217 min

the biggest reason your audience isn't growing (easy fix!)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 4, 20215 min

Ep. 10 - Why Creating Inclusive and Diverse Content will Make Your Business Better with Maribel Lara

Highlights in this episode include: Show notes:* (7:20) How SMBs can better operate their businesses* (13:36) Maribel’s POV on starting and creating content stories* (21:32) THE KEY TO FINDING GREAT NYC PIZZA (how content made it ez)* (28:54) Practical, No BS steps to creating inclusive and diverse content* (39:53) Have You HeardLinks & Resources: Follow Maribel on TwitterChacho ValadezDorik---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.--------- This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 3, 202143 min

should i be using publishing my podcast as a video?

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 2, 20213 min

you should be publishing new episodes daily (how to)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Nov 1, 20216 min

all the advice i got was wrong. ideas are what matter most.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 29, 20214 min

how i launched a brand new product in under 24 hours

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 28, 20218 min

how to go from 0 to 300+ newsletter subscribers in 6 weeks

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 26, 20215 min

our customer left us because we did our job too well (heres why)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 25, 20215 min

a tough conversation we need to have

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 22, 20216 min

3 ways to find content stories by acting like a fortune 50 company

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 21, 20216 min

Ep. 8 - How This Rabid Football Fan Became A NFL Agent And Bestselling Author With Whitney Holtzman

Show notes* (*all in Drake Lyrics):* (9:23) Whitney’s really big team, they need some really big rings* (14:06) Started at the bottom (as an ESPN intern), now she’s here* (25:32) Is anything I’m doing (building a) brand? Brand new, brand new* (35:02) She manages the friends that she grew up with (here’s how)* (46:02) Have You HeardLinks & Resources: Whitney’s Book: You are the First YouFollow Whitney on TwitterForm Director for Google Workspace This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 20, 202150 min

the secret to finding hidden talent for your marketing team (how to hire)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 19, 20217 min

how to protect your brand from being de-platformed in 2021

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 18, 20217 min

what i learned after publishing for 30 straight days

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 15, 20216 min

your stories suck. here's one easy way to get better

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 14, 20216 min

Ep. 7 - How A 20 Year Old Leveraged A Wildly Successful Podcast Into A Career with Landon Campbell

Highlights of this conversation include: * (8:17) Why Landon started his “In Their 20s” show* (12:12) Three keys to creating valuable content for your audience* (15:32) How Landon has managed grieving the passing of his co-founder while continuing to grow the brand* (22:02) How to get A-List celebrities to join your show* (28:09) How to get earned media attention for your show* (28:09) Have You HeardLinks & Resources: In Their 20’s (Landon’s Show)Follow Landon on TwitterFlorin Pop Income ReportRecess Therapy This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 13, 202145 min

brainstorm tool guaranteed to make you better as a content creator (how to episode)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 12, 20217 min

how to get your best customers to make content for your business

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 11, 20217 min

the number one reason your content will fail (& how to avoid it)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 8, 20215 min

how to get customer attention like media networks did in the 90s

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 7, 20216 min

Ep. 6 - How Building A Marketing Culture Can Drive Revenue For Your Startup with Kenneth Burke

Show notes:* (2:17) How employee personalities affect team building* (9:12) Communicating value propositions when the product is constantly evolving at a startup* (15:09) How winning awards generate employee excitement despite working in a “boring” industry* (15:09) How winning awards generate employee excitement despite working in a “boring” industry* (23:09) Have you Heard?Links & Resources: Text RequestBuild Your Queue (Kenneth’s Show)Affinity PublisherUse Cameo to get famous spokespeople This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 6, 202127 min

the only 3 types of content you should ever make

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 5, 20215 min

top 3 marketing podcasts that will change how you think

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 4, 20215 min

how to find great content ideas - steal like a marketer

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. #content #entrepreneurship #contentmarketing #closer Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... Support the pod by spreading the word. Use this link to share: www.contentisforclosers.comHave you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Oct 1, 20216 min

build the perfect beginner at home recording studio for less than $400

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.#content #entrepreneurship #contentmarketing #closerWant to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...Support the pod by spreading the word. Use this link to share: www.contentisforclosers.comHave you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 30, 20216 min

Ep.5 - How to create 100s of Social Assets for Everyday Business Owners (GaryVee's Model) with Mickey Cloud

Show notes:* (5:23) What is the Sasha Group? * (11:17) How to get a conversation with GaryVee!* (16:20) The playbook any company can use to create 100s of pieces of content per week* (21:10) The only companies that should be using TikTok* (28:07) How to help your team create more* (35:00) Have You Heard?Links & Resources: Sasha GroupBuilding While Flying (Mickey’s Show)CanvaPoet.SoClassic BMW TikTok channel This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 29, 202137 min

how to create a month's worth of content in one afternoon

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 28, 20216 min

the 3 marketing books that changed my career

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 27, 20217 min

4 ways to get great podcast guests!!! (interview your dream guests)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.-#content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 24, 20217 min

5 "quick" steps in the creative process for your show

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 23, 20216 min

Ep.4 - How to Build a Huge Audience of Your Peers Through Viral Content with Tony Miller

Highlights in this conversation include:(8:44) How to win on Twitter (build an engaged audience)(14:17) Where Tony finds viral content ideas(18:20) Going all in on one platform to grow before you diversify(32:10) How Tony would spend $150k on content marketing(41:07) Have you Heard? Social Media Marketing Podcast & Overcast.FM---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.---------Show notes:* (8:44) How to win on Twitter (build an engaged audience)* (14:17) Where Tony finds viral content ideas * (18:20) Going all in on one platform to grow before you diversify* (32:10) How Tony would spend $150k on content marketing* (41:07) Have you Heard? Social Media Marketing Podcast & Overcast.FM Links & Resources: A Quick Timeout (Tony’s Coaching Podcast)Follow Tony on TwitterSocial Media Marketing PodcastOvercast.FM This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 22, 202144 min

how to find endless ideas for content (2021 content marketing guide)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 21, 20213 min

4 recurring revenue ideas - how you can make $50k per month

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 20, 20215 min

what is niche content marketing and how to find your niche market

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. -#content #entrepreneurship #contentmarketing #closer- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 17, 20216 min

make your content stand out from the competition with this simple step

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively-#content #entrepreneurship #contentmarketing #closer-* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 16, 20216 min

Ep.3 - 3 Steps To Turning Your Loyal Fans Into a Rabid Community with Nicole Warshauer

Topics in our conversation included: (2:10) How does community building affect the bottom line? (5:52) What does building a community for a brand look like practically? (11:17) How to find community ambassadors who can help make relevant content on behalf of your brand(19:06) How Nicole would spend $150k on content marketing(23:00) The role email plays in community building(39:30) Have you Heard? Wyze + Rise and Fall of Mars HillLinks & Resources: Nicole’s Podcast______________________* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 15, 202142 min

how to setup your show for success

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.-#content #entrepreneurship #contentmarketing #closer-* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 14, 20215 min

how to know if your content is working

"content snacks" are short daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sep 13, 20215 min