Product Market Fitness

In this conversation, we talked about: (2:30) What we’d do if we weren’t marketers (trigger warning for pilots)(6:20) What is Rudderstack?(11:10) How to train your team to create content for you(15:05) Content creation process guaranteed to resonate with customers(23:33) “Greatest hits” start working just as you’re tired of them(25:12) How to grow a brick & mortar business(31:30) How Eric would spend $150k for content marketing(39:30) Have you Heard? Wyze + Rise and Fall of Mars HillLinks & Resources: Pomp PodcastMy First MillionWyze HeadphonesRise and Fall of Mars Hill---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.--------- This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Topics in our conversation include: (1:36) The best content each of us has ever created(5:19) How we generated millions after previous content failures (9:30) How to establish messaging that will let your content close(17:05) Real, local companies who are driving $$$ thru content(20:33) Have you Heard? Clickup + Henry BelcasterLinks & Resources: “The Stain” horror Film TrailerSmall Home Big PlansDonald Miller StorybrandPark HowellClick UpHenry BelcasterWant to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855Support the pod by spreading the word. Use this link to share: www.contentisforclosers.comHave you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam talks to Leighton Taylor from Envision.io about where eCommerce is heading, how you can leverage it for your business, and a practical guide to building a customer-centered eCommerce experience for your business. Leighton is an experienced designer and entrepreneur who has built his company by serving helping other businesses build six or seven figure companies on Shopify. The discussion includes: How Leighton built his eCommerce business from scratch The exact toolset he uses to build 6 or 7 figure client eComm experiences Other tools for automation & customer support A playbook on how to get started for entrepreneurs growing an eCommerce brand The post Building a Customer-Centered eCommerce Experience with Leighton Taylor appeared first on Digitalism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam dives into why storytelling is so often done poorly in content campaigns and how to craft a compelling story that sells. Ad mentioned on the show: WATCH HERE The post Most Storytelling in Content Sucks. Here’s the Right Way to Craft a Story appeared first on Digitalism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam discusses why business that rely upon organic content as a source of lead gen and content distribution may be noticing a dip in effectiveness recently, and what they can do to start getting leads again. The post Why Your Organic Content Isn’t Working & How to Fix It appeared first on Digitalism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Gary Schwake and Eric Dodds from Yield Group join the show to provide startups and evolving companies with a deep dive into how they should be using data to inform and drive growth decisions, and specific steps to finding and implementing the software that will help them do so. The post How to Create and Implement a Data-Centric Growth Plan with Gary Schwake and Eric Dodds appeared first on Digitalism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam explains which metrics marketers should be paying attention to in order to understand if their campaigns are producing results or not. hint: it’s not just “leads” The post I Need Leads…NOW! appeared first on Digitalism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam interviews a legend. Gene De Libero is a pioneer in the digital frontier. He’s also one of Adam’s closest friends in the industry and a mentor. From humble beginnings and without a high school diploma, Gene pulled himself up to building how digital came to life for Wall St., and in the electronic music space during the 80s and 90s. Now, he’s focused on building great companies and teaching the next generation of marketers how to do the same as a Professor at NYU and the University of South Florida. We discuss all of this, plus how Gene sees the next wave of digital coming on the horizon and what it means for marketers and entrepreneurs today. How Digital Marketing Works Website How Digital Marketing Works Podcast The post What Digital Transformation REALLY Means with Gene De Libero appeared first on Digitalism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam talks through one specific content creation playbook that could be used to generate content and ultimately drive leads for your business. This playbook includes youtube, blogging, and data capture to track and cultivate leads. For disclosure, a lot of this is taken from our previous conversation with Ben Nabers from Build Your Sports Biz. The post How to Create Organic Content That Sells appeared first on Digitalism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam talks about the concept of Deep Work, how sales and marketing folks can structure their work to achieve the highest results, and how applying certain deep work principles has helped Strafire grow. The post Deep Work for Sales appeared first on Digitalism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Ben Nabers is an entrepreneur, business consultant, and soccer coach who has trained thousands of players of the course of his decade long career. He’s also built a successful consultancy that teaches other sports coaches how to build their own business. On this episode, Adam and Ben discuss the specific growth playbook he’s used to build his business and how he’s used organic content creation to drive leads. Enjoy! Build My Sports Biz Ben’s Youtube Channel Ben’s Daily Podcast The post How to Build a 6-Figure Consultancy by Creating Organic Content with Ben Nabers appeared first on Digitalism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam shares a growth strategy often used to help client brands grow awareness and details how you can employ a similar strategy compels your prospect to seek you out, and helps earn a reputation as an expert with your target audience. The post Growth Strategy: Making Your Brand a Journalist for Customer Success Stories appeared first on Digitalism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Bellhops is an 8 year old startup that arranges simple, stress-free moving services for customers, while driving their competition insane. Since being founded in 2011, Bellhops has raised $51 million to fund their effort of dominating an industry as old as our economy: moving services. On this episode, we talk to President Cam Doody and Head of Marketing Eric Nalbone, about how digital is allowing Bellhops to disrupt an $18 billion industry, and how they're balancing the tension of brand building with direct response growth. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam talks about a customer who raised investment by creating a podcast for their brand & connecting with investors as result. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result. 1. write down your companies values or pillars of truth 2. identify the "channels" where your customers spend their time 3. brainstorm creative create to create episodic content for each channel 4. deploy and scale via organic outreach, paid media, influencers, etc. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we discuss why "strategy" isn't a dirty word for entrepreneurs. In fact, going through the process of developing your digital strategy can save you thousands of dollars in the long run. 4 steps to building a strategy: Identify who your customer is and what they desire Determine where your customer is spending their attention Foster creative ideas to engage with your customer Define objectives and goals that will determine success This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, David Martin from Heed PR joins the show to discuss how B2B businesses can earn PR attention that drives real business results. David is an experienced PR guru with experience earning headlines for brands like Bellhops, and has co-founded Heed alongside his wife Natalie. We discuss their experience co-founding a business together, why companies like Patagonia take PR risks, and offer practical steps for B2B companies to leverage PR in their favor. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this final episode of our #VoiceFirst series, we talk with two entrepreneurs who are in the throes of building a voice first company. John Goss and Mark Phillips from Simplispoken sit down with Adam to discuss how they're approaching building non-trivial infrastructure for voice, how to think about acting as a voice-first business, and the potential of voice first for small businesses. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Status is often talked about in a negative light. However, every human has a perceived status internally and an aspirational status either above, below, or at their current status level. We talk about how B2B companies need to assess the importance of status in their messaging and branding to prospects. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Personas tend to be an ambiguous term with On this episode, Adam explains how to build simple buyer personas that will impact your business and how you create content to sell clients. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam is joined by Brian Trautschold (CoFounder & COO) from Ambition. Brian discusses how Ambition is using content to attract raving fans for their business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Content is hard for small or startup B2B companies. On this episode, Adam shares how we're structuring our content strategy internally and how you can get more run out of the pieces of content you may be producing without knowing it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Bradley Metrock from Score Publishing (Alexa Conference) joins the show to discuss how B2B businesses can pursue niched #firstvoice ideas to drive results for their business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam discusses the contrasts between "turnkey" and "templated" solutions, and the key difference that can scale sales for B2B companies. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Paid Media Savant, Rob Bettis joins the show to explain how B2B businesses can effectively craft a "Long-Tail" strategy to grow their businesses. "The Riches are in the Niches" Rob's Website The UnFederated Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Back with episode two of #b2bbreakfast. On this episode, Adam talks about the value of creating content consistently, despite a lack of immediate result or reward. Also, he shares how Strafire is positioning itself in the market through content. sidebar: 30 minutes of lunges are difficult. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Patrick Givens from Vayner Smart joins the show to discuss an overview of the Voice space & specifically discusses how B2B companies can build infrastructure to leverage voice, figure out their buyer's use case, and explains the difference in value between private and public voice ecosystems. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

We're back! Kicking off season 2 with a brand new show we're calling #b2bbreakfasts. Each episode, we'll share some thoughts we're having as we build our own b2b company & growing the b2b businesses of our customers. Today's topic: the difference between being market or marketing driven. It's a big one. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Santosh Sankar is a former guest of the pod and current podcast client of Strafire. He heads up Dynamo VC and is currently in mid-production of their brand new podcast. As such, we decided to capture a few snippets over time of how the process of creating a podcast is going, and what he likes/dislikes about it. If you’re in the throes of creating or are considering starting a pod… this one’s for you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

We're going back into the archives for today's conversation with entrepreneur Jason Zook. This week in social media bummed us out, so we needed a shot in the arm and reminder about the pitfalls of social, the importance of real life, and how to build a business in between the two. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we interview the Founder and CEO of a white hot startup out of Chattanooga, TN called "Freight Waves." Craig Fuller founded the company after several tough failures and discusses his mindset in surviving the low times, building a successful media company, and how blockchain can be applied to the transportation industry. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Today there are new creative and (more importantly) effective B2B campaigns popping up regularly throughout industry. On this episode, we explore 4 examples of our favorite B2B campaigns that utilized content + tech to target relationships with prospective buyers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Carlos Whitaker is a man of many talents. From starting a dot com, to earning a career as a renown musician, winning a People's Choice Award, and now writing two best-selling books; Carlos has a diverse career background. On this episode, we talk about what got him to where he is today, how he has explored his various interests, and how he important mental health is in a day of tech and information overload. Carlos's Website Carlos's Podcast Kill The Spider This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we talk with Dennis Brown. Dennis is an entrepreneur, author, and podcast host of the show "Growth Experts." After failing for nearly 10 years as a young entrepreneur, Dennis turned his career around and founded and sold two successful companies. He walks us through how we went from his company's worst sales person to generating over $20 million dollars in annual sales, and shares his advice for growing and selling your network on LinkedIn. Enjoy! Dennis's website(^^get his book for free!) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we talk with Entrepreneur and Copywriter Ana Gotter. Ana shares her personal story of how she went from working as a sales clerk at a jewelry store to building a 6 figure copywriting business. She shares some advice and the lessons she's learned in doing so. Check out her work on her website. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we sit down with Erik Jacobson. Erik is the Founder and CEO of Be My Guest; a podcast PR agency that books publicity tours for authors, entertainers, celebrities, and CEOS. Erik shares how he leveraged working for Tim Ferris to start his own business, and how any starter can use other people's podcasts to their benefit. Erik's Company This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we talk to Gene Ho of Gene Ho Photography. Although he has many celebrity clients like Dale Earnhardt Jr., Darius, Rucker, Kevin Costner, and Matt Schaub, Gene is best known for his role as the photographer to Candidate Donald Trump during the 2016 election. We discuss how he built his career, and Gene tells the story of how he got the gig with the President by sneaking into an event (completely uninvited) to photograph Mr. Trump. Check out his new book Trump-ography. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we dive into how you can effectively engage with others' content on LinkedIn in order to grow your network, develop your audience, and drive conversions. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we discuss this week's news topics: Burner Accounts The Drum Becoming a Global Media Company Marketing Lessons from Drake This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we sit down with Andrew Scarbrough from PriceWaiter to discuss eCommerce in 2018, pitching GaryVee, and building a startup over a decade. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we discuss part 1 of a 3 part TSS U series on how to leverage LinkedIn to grow your brand and develop real business. Business Model Canvas LinkedIn 30 Days Social This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode we discuss this past week's news highlights, including: Deadspin controversy Podcast helps overthrow a government Amazon Facial Recognition Tech "Voce" bringing interactive notes to podcasts Airbnb Travel Stories Also, check out our co-host Nathan Kittrell's brand new show! "The Growth Mode Podcast" This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode we discuss one CEO's 4 step process to creating content and becoming an influencer. Josh Steimle is the CEO of Influencer, Inc. and he shares how he built his company, has created content, and how becoming an industry influencer directly led to $5 million worth of sales. Josh's website: https://www.joshsteimle.com/ Josh's company: https://www.influencerinc.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode we talk with my friend Chacho Valadez who went from selling phones to earning a job at Backstage Capital by using twitter. Check out the incredible work Chacho and the team at Backstage are doing in the VC space. Backstage Capital Chacho's Twitter Inc.com article on Chacho This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode we talk through the top marketing and tech stories & how you can leverage them to grow your business. PLUS DMONEY IS ON THE SHOW!! THIS IS NOT A DRILL. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we interview Matt Alling and Hudson Brock from the Marius Group. We discuss building a talent agency for Startup/Tech stars, winning through serving, and how they've grown without a dime spent on marketing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam shares a quick story about how learning the craft of listening to his team members & focusing on their needs changed his life and drastically improved his career. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode we talk through the top marketing and tech stories & how you can leverage them to grow your business. PLUS an intro to our resident Gen Z expert...little brother, Brandon. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we chat with Venture Capitalist Santosh Sankar about what he looks for in a potential investment, how entrepreneurs should approach VC, and offers an exciting new program for entrepreneurs looking to raise capital. Dynamo's Program Santosh: 30 under 30 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we talk through the 4 steps to crafting a cold email that earns the results you need to grow your business, podcast, etc. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness