Ep. 2 - How to Build a Content Team That Can Help Raise $21 Million with Eric Dodds
In this episode, Adam (@AdamVazquez) and Carlton (@CarltonRiffel) are joined by Eric Dodds (@EricDodds) who is the Head of Growth for Rudderstack. Eric discusses the role content played in raising a $21 million Series A, the process they use to predictably create content that resonates + how to align your team around the core message.
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Show Notes
In this conversation, we talked about:
- (2:30) What we’d do if we weren’t marketers (trigger warning for pilots)
- (6:20) What is Rudderstack?
- (11:10) How to train your team to create content for you
- (15:05) Content creation process guaranteed to resonate with customers
- (23:33) “Greatest hits” start working just as you’re tired of them
- (25:12) How to grow a brick & mortar business
- (31:30) How Eric would spend $150k for content marketing
- (39:30) Have you Heard? Wyze + Rise and Fall of Mars Hill
Links & Resources:
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