Ep. 21 - Restructuring Content’s One-Way Narrative with Claire Shorall
In this episode, Adam and Carlton are joined by Claire Shorall, co-founder and CEO of Topknot. Claire talks about how to use teaching methods to craft compelling content, flipping social media monologue to empowering dialogue, and leveraging user-generated stories to fuel content strategy.
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Show Notes
Highlights from the conversation:
- About Topknot (4:34)
- How teaching shaped content strategy (6:22)
- Infusing company philosophy into the structure (11:05)
- Rethinking advice-giving (13:16)
- Using the social media platforms that work best for you (20:39)
- Not limiting future growth by past behaviors (26:12)
- 2022 Trends: user-generated content, social media authenticity, the metaverse conversation (28:58)
Links & Resources:
- Claire’s appearance on Running In Public
- Claire’s interview with Kultura
- Our interview with Ruben Harris
- Our interview with Nicole Warshauer
- The Topknot blog
- Claire’s conversations with Elpha
- Glossier’s Top Shelfie
- OwnTrail
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