Ep. 51 - Running an Influencer Marketing Campaign at Scale
In this episode, Adam and Carlton are joined by Jess Flack, co-founder and CEO of Ubiquitous. From her background in film school, Jess talks about using video to leverage marketing, becoming a success on TikTok, determining the effectiveness of a social media campaign, and more.
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Show Notes
Highlights from the conversation:
- Where it’s at on TikTok (7:30)
- Jess’ background and career journey (9:58)
- Influencer marketing (18:32)
- Judging the effectiveness of a campaign (23:40)
- Programmatic performance marketing (26:37)
- Getting started with influencer marketing (31:24)
Keep up with Jess:
- Ubiquitous: https://www.ubiquitousinfluence.com/
- YouTube: https://www.youtube.com/channel/UCmeQp02WM6HKt5cK-8QoCIA
- LinkedIn: https://www.linkedin.com/company/ubiquitous-influencer-marketing
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