Pet Boss® Podcast with Candace

Ever think your pet business experiences are totally unhinged? Think again! 😂😅 In this episode, Candace alongside Amanda from the Pet Boss Nation team dive headfirst into the wildest, most outrageous stories from pet business owners across the country. We received DOZENS of story submissions from our amazing Pet Boss Nation community, and honestly? They're so good we couldn't keep them to ourselves. Plus, one lucky story contributor is walking away with a Pet Boss prize pack! In this episode, you'll hear wild stories about: 🐕 Emergency rescues and midnight drives across state lines 🐕 Customer requests that will leave you speechless (seriously, we can't make this stuff up!) 🐕 Business disasters that somehow turned into wins 🐕 The power of community when everything goes sideways Whether you're dealing with customers who think you control USPS delivery times or explaining why you can't give a Havanese a perm, this episode will remind you that these moments aren't problems - they're proof you're making a real difference in animals' lives. So grab your favorite beverage, hit play, and get ready to feel SO much better about your worst day ever! Transcript Show Notes Join Us Online ⁠Find us on Facebook⁠ ⁠Join our Free Pet Industry Facebook Group⁠ ⁠Follow us on Instagram⁠ ⁠Read our Blog

Ready to peek behind the curtain of some serious brand magic? 🎨✨ This episode of our Behind Closed Doors series takes you deep into the psychology and strategy behind creating the Dante & Dory's Pet Emporium brand – and trust us, it's SO much more than just picking pretty colors! I'm joined by the incredible J. Nichole Smith, the brand architect behind iconic pet industry names like Dog Is Good, P.L.A.Y., and many more! With nearly 20 years building feel-good brands, Nic is an expert in the art of joy and the psychology of color – and she just worked her magic on the new pet store and pet care center! In this episode, you'll discover: 💡 The power of psychological consistency – why certain spaces make you want to stay forever (and it's not an accident!) 💡 Color psychology in action – how the right color palette can literally influence customer behavior and buying decisions 💡 The archetype method – discovering Dante & Dory's personality blend of Jester, Explorer, and Innocent (and what that means for the customer experience) 💡 Holding creative tension – how to be both premium AND approachable, modern AND vintage Whether you're just starting out, planning to expand, or ready to elevate your existing brand, this episode will completely change how you think about the visual elements of your business. Because here's the thing – you have about 10 seconds online and 90 seconds in person to make that killer first impression, and your brand is doing ALL the talking before you even say a word! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

We're almost halfway through 2025... how are your sales looking? 👀 In this episode, Candace delivers 30 powerful money-making ideas in just 30 minutes – the perfect shot of inspiration for any pet business feeling a mid-year slump! Whether you're experiencing decision fatigue, feeling sales stagnation, or just need fresh ideas to supercharge your profits, this rapid-fire session is packed with actionable strategies you can implement NOW. In this profit-packed episode, you’ll learn: 💼 Seasonal product bundles, clearance strategies, and loyalty program ideas to help retailers move more inventory ✂️ Premium service upgrades that groomers can use to boost ticket value 🚶‍♀️ Enrichment add-ons for pet sitters, dog walkers and trainers seeking recurring revenue 🏢 Membership models and rental opportunities that help daycare and boarding facilities maximize their space And so much more! Grab your notebook - this episode is one you'll want to revisit again and again as you work to boost your pet business profits throughout 2025 and beyond! Transcript Show Notes Join Us Online Find us on Facebook⁠ ⁠Join our Free Pet Industry Facebook Group⁠ ⁠Follow us on Instagram⁠ ⁠Read our Blog

Want your pet business to stand out from the big box stores? 🏆 In this episode, Candace welcomes Kristen Hawkins, owner of "Pup" (a super neat dog boutique) in Carl Junction, Missouri - and a Pet Boss Nation University scholarship recipient who's crushing it with her “snarky and silly” branding! In this branding masterclass, you'll discover: 🏠 How intentional branding helped Kristen hit her ENTIRE day's sales goal in just one hour during her Fifth Saturday promotion 🎨 The specific color palette and design strategy that makes customers instantly recognize Pup's marketing (even when scrolling quickly) 🎭 The story behind "Ted" (Kristen's husband's alter-ego) who's become a social media sensation that customers look forward to seeing 📱 Exactly how to use Canva's brand kit to maintain consistency without design skills or expensive software The episode shares how authentic branding that reflects your genuine personality can create deep community connections. As Kristen says: "Find what lights you up and run, don't walk, toward it!" Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

The tariff situation is changing rapidly, and it's already affecting your pet business - whether you realize it or not! 📊 In this episode, Candace breaks her silence on this complex topic to give you the straight facts about what's happening with tariffs, how they impact the pet industry specifically, and most importantly - what YOU can do about it right now. You'll learn: 💼 What tariffs actually are and who REALLY pays them (hint: it's not other countries!) 💼 The current status of tariffs 💼 How pet foods, accessories, toys, and even veterinary supplies are being affected 💼 Why your supply chain is already being disrupted (40% emptier shipping containers!) 💼 Practical strategies to handle customer objections about rising prices 💼 How to communicate effectively with both customers and employees about price changes Don't miss the powerful real-world example showing how a small business owner's $40,000 budget potentially becomes a $145,800 invoice when hit with these tariffs. This episode provides the clarity and action steps you need in these uncertain economic times. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Tired of having to micromanage or do it all yourself because your team "just doesn't get it"? 🙄 In this special "Behind Closed Doors" episode about Dante & Dory's, Candace pulls back the curtain on what it REALLY takes to build a team that's as excited about your business as you are! In this revealing episode, you'll learn: 👥 Why team development starts BEFORE your business even opens its doors 👥 The complete employee lifecycle and where most businesses drop the ball 👥 How proper training can increase employee sales effectiveness by 57% 👥 Why your employees are 3x more trusted than you (the CEO) by customers 👥 Behind-the-scenes updates on Dante and Dory's progress including branding, floor plans, and new roof! Plus, exciting news about an upcoming Manager's Retreat in Galesburg this July! If you want your managers to become true leaders in your business, this is your opportunity to send them for specialized training at Dante and Dory's and so much more! Whether you're hiring your first employee or struggling with a disengaged team, this episode delivers the blueprint for transforming your staff into your greatest business asset! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

"Where ARE all the good employees?!" 🧐 If you've ever asked yourself this question (especially lately), this episode of the Pet Boss Podcast is exactly what you need! Candace welcomes Joe Latona of Walker Scout, a specialized recruiter who focuses exclusively on the pet industry. After 11 years of experience in the pet care world (where he grew a team from 5 to 45 employees🙌🏻), Joe has cracked the code on finding amazing talent in today's challenging labor market. The good news? Great employees ARE out there – you just need the right recruitment strategy to find them! In this episode, you'll discover: 💼 Why most pet businesses are sabotaging their own hiring efforts without realizing it 💼 The surprising reason your job posts aren't attracting quality candidates (hint: it's not what you think!) 💼 How to create a lightning-fast recruitment pipeline that beats competitors to the best talent 💼 Why your mobile application process could be costing you amazing employees 💼 The truth about wages in today's pet industry – you don't need to pay the most, but you can't pay the least 💼 Creative strategies for addressing the groomer and trainer shortage challenge Whether you're fully staffed or desperately hiring, this episode provides actionable insights to transform your recruitment process and build the dream team your pet business deserves! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Candace just returned from Global Pet Expo 2025 in Orlando and this episode is a full insider breakdown of the experience! 🌴 After attending over 15 shows over her 22-year career, Candace calls this one of her absolute FAVORITE Global Pet Expos ever - but acknowledges the mixed reviews coming from other attendees. In this episode, you'll hear: 🔍 Why some attendees felt disappointed about a particular presence on the show floor (and what this trend means for retailers) 🔍 The truth about "no innovation" complaints and why your perspective completely changes your experience 🔍 How Candace's strategy of "slowing down" led to discovering incredible opportunities others missed 🔍 The exciting changes in ordering that make it easier than ever for small retailers to work with larger brands 🔍 Insider tips from conversations about tariffs and how manufacturers are adapting (and why you should care) 🔍 Candace's favorite product discoveries and more! Whether you attended Global Pet Expo or not, this episode offers valuable perspective on industry trends, relationship building, and how to maximize trade show experiences - even in uncertain economic times! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Getting a bank loan for your pet business doesn't have to feel like solving a mystery! 💰 In this episode, Candace brings in Jacqueline Pait, a specialized lender from Live Oak Bank who works with pet care businesses nationwide. Unlike traditional banks that might put your pet business in the wrong "box," Jacqueline reveals what REALLY happens behind those imposing bank doors and how to position yourself for funding success. You'll discover: 💵 The crucial differences between SBA loans and conventional financing (and why one might give you much better terms for your situation) 💵 The documentation and preparation you need before even stepping into a bank 💵 Why your personal credit history matters (but isn't the only factor banks consider!) 💵 How industry-specific lenders can be game-changers for your pet business's financial future 💵 Current pet industry lending trends showing a return to acquisitions and expansions in 2025 💵 Why "good debt" that generates more revenue is a smart business strategy Whether you're a startup dreaming big, an established business ready to expand, or considering acquiring another location, this episode strips away the mystery of financing and gives you a clear roadmap to funding your pet business vision. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Candace welcomes a retail LEGEND on this episode of the Pet Boss Podcast! 🙌 Bob Negen of WhizBang! Retail Training has decades of experience helping thousands of retailers succeed. Today, he's sharing the exact formula for not just surviving but THRIVING (and growing your business strength!) when customers seem scarce. Here's some of what you'll learn in this episode: 🌟 The four P's mindset framework that will change how you respond to business challenges 🌟 Why focusing obsessively on sales numbers can sabotage your emotional well-being (and what to keep an eye on instead) 🌟 How to make the most of every customer interaction when traffic is down 🌟 The "Piña Colada Principle" for creating irresistible reasons for customers to visit your store 🌟 Why responding to stress with action always beats sitting in worry 🌟 How to approach vendor relationships during challenging times to create win-win partnerships 🌟 The key difference maker between retailers who will grow stronger through challenges versus those who won't make it Whether you're worrying about tariff impacts, changing consumer behaviors, or anything that feels a little rocky at the moment, this episode delivers a mindset reset and practical action steps to help your pet business weather any storm. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

What’s a business plan, and do you need one?! No matter what stage of business you’re in, if you don’t have a concrete business plan mapped out, let’s get to work! 💪 Candace recently got back into business planning mode to secure funding for her newest venture– Dante & Dory’s, a pet retail destination opening soon in Galesburg, IL! This podcast series, Behind Closed Doors: Building a Pet Destination, takes you behind the scenes of EVERY step of Candace’s journey. In this update, she’s spilling the tea on how she crafted a 20 page business plan to wow the banks and get REAL about what her business goals are. You’ll hear more about: ✔️ Candace’s secret AI weapon that helped her both dig deep to create her business plan AND do it a lot faster than she did 20 years ago ✔️ Why it's a better idea to go to the bank with a business plan rather than some notes on a napkin ✔️ Details on the sections you should include in your business plan, like financial projections, for example (and what these look like in Candace's plan!) ✔️ How Candace is already building a customer list and buzz WITHOUT having her branding finalized ✔️ How Candace is prepping her Dante & Dory's team before their doors are even open ✔️ And so much more! Whether you're just starting out, planning to expand, or considering a business refresh, you'll want to take notes from this one! Your business plan will serve as the foundational document for all your future business decisions. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ever wonder how successful pet stores manage all those loyalty programs and manufacturer deals without completely losing their minds? This episode will show you how! Astro Loyalty offers a tech solution that's transforming this process for retailers and getting better and stronger with each passing year! Candace sat down to chat with Kat Carbonaro, Marketing Director at Astro Loyalty, and got a full insider's look at the platform that's helping independent pet retailers compete with the big boxes (and generating over $1.5 BILLION in sales in 2024 alone! Yes, you read that right! 🤯) In this episode, you'll hear more about: 🐾 Why Candace is 100% making Astro Loyalty one of her first commitments for her new store Dante and Dory's 🐾 The shocking amount of time pet retailers waste managing paper coupons and loyalty programs manually (Kat has direct experience with 2 AM nights doing this!) 🐾 How the Share the Love Adoption Program is creating incredible customer acquisition opportunities for retailers while also supporting new pet parents 🐾 Game-changing marketing automation features that bring customers back through your door without you lifting a finger 🐾 Real success stories from retailers who are using Astro Loyalty to create memorable experiences and build lasting customer relationships If you are on the fence about using Astro Loyalty, you WON'T be after hearing this (and the good thing is, it's crazily affordable, especially given the ROI!) Listen in to learn MORE about this tool if you're already using it, and exactly what you're missing if you're not. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Imagine showing up to your grooming job one day only to be met by the landlord of the building telling you to get out... That’s what happened to our guest on this episode of the Pet Boss Podcast. But don’t worry! Karissa Surprenant, owner of Dtails Pet Grooming and Nutrition, took an uncertain moment and turned it into a BIG opportunity for herself! And now? She's the powerhouse entrepreneur who turned one single grooming salon into a multi-location operation with grooming, retail, AND mobile grooming vans. 💪 Karissa's story and the way she runs her business will leave your jaw on the floor in the BEST ways! She unapologetically offers (and charges for!) PREMIUM services, and she has built a swoon-worthy company culture! In this episode, you'll hear more about: 🐶 The shocking way Karissa launched D'Tails after her old boss left her and her coworkers high and dry 🐶 How she rebuilt from scratch after the previous owner ripped out everything (even the baseboards and floor tiles!) 🐶 Why her salon charges $90+ when competitors charge much less... and why her clients happily pay it 🐶 Her brilliant client consultation process that keeps her books filled year-round 🐶 Why she has a waitlist of groomers who want to work for her 🐶 The reason Karissa attends nearly one trade show EVERY MONTH 🐶 How being involved in the Pet Boss community helped fuel her incredible growth Whether you're a groomer looking to raise your prices or any pet professional wanting to understand the power of positioning your business for premium clients, this episode is definitely for you! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Who's escaping to sunny Orlando in a few weeks?! ☀️ Yup, the pet industry's biggest party is just around the corner, and Candace and the team can't wait to hang with you at Global Pet Expo 2025 (March 26-28!) This episode is dedicated to all things Global! From making the most of your experience to where to find CANDACE'S BIRTHDAY PARTY on the show floor! 🥳 You'll learn: 🐾 Why going to a pet industry trade show is a MUST for your growth and inspiration 🐾 Where to find the Pet Boss Nation team at the show (hint: mimosas are involved!) 🐾 How to prepare strategically instead of wandering aimlessly among 1,000+ exhibitors 🐾 The truth about trade show expenses from both retailer and vendor perspectives 🐾 Candace's personal story of something that happened to her at a trade show and how to avoid it 🐾 Smart strategies for bringing your team to maximize the investment, and why Candace is bringing her new management team for Dante and Dory's 🐾 AND MORE! Are you a Global Pet Expo veteran? Or a newbie? Either way, you'll want to listen to this episode to make the most of it or plan for a trade show to come in your future! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

The Pet Boss Podcast's first-ever live virtual audience recording?! Yes, please! In this milestone celebration of 100,000 downloads, Candace brought together a room full of passionate pet professionals to reflect on our latest podcast series, "Fall in Love with Your Pet Business." Retailers, groomers, pet sitters, daycare owners... there was a whole mix of pet business owners in the room to participate and rekindle their spark with their business! In this fun, special episode, you'll hear: 🎙️How to identify and nurture your business's unique "love language" 🎙️Real, vulnerable conversations about money mindset and financial habits that need changing 🎙️Powerful mindset shifts from pet pros who have overcome real-life challenges 🎙️Our real-time celebrations of both small and significant wins from our live audience 🎙️Our $100 cash prize giveaways to two lucky live attendees! Whether 2024 left your business relationship on thin ice or stronger than ever, this episode is a heartfelt reminder that you're not alone in your entrepreneurial journey. 🫶 Download the free companion guide at Learn.PetBoss.com/Love and join Candace and her live studio audience for an unforgettable podcast session of connection, reflection, and renewed passion for your pet business! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Are you ready for the AI revolution? Spoiler: IT'S HERE! The reality is if you're ignoring AI completely, you can get really behind in a world that is changing FAST. In this episode of the Pet Boss Podcast, special guest and Pet Boss team member, Jolanta Smulski, breaks down how artificial intelligence is transforming the pet industry and why business owners can't afford to ignore this technology any more! You'll learn: 🤖How AI can help you save time and money on marketing, content creation, and business operations in your pet business. 🤖 Which tools to use! These are Jolanta's top suggestions for pet pros. 🤖More about ethical considerations, data privacy, and transparency when using AI in your pet business. 🤖Very practical ways to start implementing AI in your pet business today, and so much more! Whether you're AI-curious or AI-anxious, this episode will get you more excited about its potential and more confident to use it if you're not already! Jolanta is the go-to guru on this topic, so if you've been feeling behind in the AI race, she's about to get you all caught up! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ready for the comeback of the YEAR?! We're talking about Candace's comeback to the pet industry RETAIL WORLD! Yup, but this isn't just another pet store opening– it's SO much more, and we have all the juicy details ready to share! In this brand new monthly series, Candace will be dropping episode updates to take you behind the scenes of her building a dreamy pet destination from the ground UP. You're going to peek behind the curtain to watch an experienced Pet Boss truly bring a vision to life while hearing about every step it took to get there in REAL time. In this first episode, Candace spills the treats on: 🐾The serendipitous series of events that led Candace back to retail (was this a meant-to-be moment?!) 🐾 Why she's dreaming bigger than just a basic pet store-- think coworking spaces, grooming education, and Instagram-worthy photo ops. 🐾 The real talk about taking risks and seizing opportunities, even when others think you're "intense" or "overwhelming." 🐾 Her smart moves in bringing in a standout team to help her manage this big Pet Boss vision. 🐾 The adorable and FUN name of this new business venture and why it's a PERFECT fit! This is just the beginning, and whether you're just starting your own pet business or you've been at it for years, we promise you will learn so much along the way while you take this journey with Candace. Buckle up and let the comeback commence! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Happy LOVE month! 💖 This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business! Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025: Episode 1 on February 2: What's Your Business's Love Language? Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs for maximum success and satisfaction. Episode 2 on February 3: Your Money Love Story Turn your (maybe shaky) relationship with money into a beautiful romance! Learn how to stop ghosting your finances and start building a lasting, loving relationship with your business's bottom line. Episode 3 on February 4: Your Marketing Love Story Marketing can feel like a bad blind date... will it work? Will it not? Will your audience like it? Start seeing it as the perfect match for your business growth! We'll show you how to make marketing fun, authentic, AND effective. Episode 4 on February 5: Your Mindset Love Story Time to break up with limiting beliefs! Learn how to overcome mindset blocks and fall head over heels for your true Pet Boss potential. Episode 5 on February 6: Your Business's Love Story This is where you and your business ride off into the sunset with a healthy foundational relationship to build from. The work doesn't stop once you fall in love, but you can keep the romance alive from here, and we'll tell you exactly how. Download your FREE BONUS CONTENT! 🎁 Yup, we love you, our loyal podcast listener, SO much that we created a companion workbook to follow along with the series! Your download includes: 💌 A business love language assessment 💌 Guided exercises for each episode 💌 Action steps to implement right away 💌 Access to our live celebration Zoom event! A LIVE CELEBRATION EVENT?! Yup, another way for us to show love to our listeners after we officially hit 100,000 downloads of the Pet Boss Podcast! Join us later this month for a special live recording where we'll connect with other loyal Pet Boss Podcast listeners, answer questions live, AND give away $100 cash prizes to celebrate 100,000 podcast downloads! Ready to fall back in love with your pet business? Sign up now at Learn.PetBoss.com/Love to get your free guide and Zoom link! View Episode 165 Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Happy LOVE month! 💖 This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business! Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025: Episode 1 on February 2: What's Your Business's Love Language? Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs for maximum success and satisfaction. Episode 2 on February 3: Your Money Love Story Turn your (maybe shaky) relationship with money into a beautiful romance! Learn how to stop ghosting your finances and start building a lasting, loving relationship with your business's bottom line. Episode 3 on February 4: Your Marketing Love Story Marketing can feel like a bad blind date... will it work? Will it not? Will your audience like it? Start seeing it as the perfect match for your business growth! We'll show you how to make marketing fun, authentic, AND effective. Episode 4 on February 5: Your Mindset Love Story Time to break up with limiting beliefs! Learn how to overcome mindset blocks and fall head over heels for your true Pet Boss potential. Episode 5 on February 6: Your Business's Love Story This is where you and your business ride off into the sunset with a healthy foundational relationship to build from. The work doesn't stop once you fall in love, but you can keep the romance alive from here, and we'll tell you exactly how. Download your FREE BONUS CONTENT! 🎁 Yup, we love you, our loyal podcast listener, SO much that we created a companion workbook to follow along with the series! Your download includes: 💌 A business love language assessment 💌 Guided exercises for each episode 💌 Action steps to implement right away 💌 Access to our live celebration Zoom event! A LIVE CELEBRATION EVENT?! Yup, another way for us to show love to our listeners after we officially hit 100,000 downloads of the Pet Boss Podcast! Join us later this month for a special live recording where we'll connect with other loyal Pet Boss Podcast listeners, answer questions live, AND give away $100 cash prizes to celebrate 100,000 podcast downloads! Ready to fall back in love with your pet business? Sign up now at Learn.PetBoss.com/Love to get your free guide and Zoom link! View Episode 165 Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Happy LOVE month! 💖 This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business! Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025: Episode 1 on February 2: What's Your Business's Love Language? Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs for maximum success and satisfaction. Episode 2 on February 3: Your Money Love Story Turn your (maybe shaky) relationship with money into a beautiful romance! Learn how to stop ghosting your finances and start building a lasting, loving relationship with your business's bottom line. Episode 3 on February 4: Your Marketing Love Story Marketing can feel like a bad blind date... will it work? Will it not? Will your audience like it? Start seeing it as the perfect match for your business growth! We'll show you how to make marketing fun, authentic, AND effective. Episode 4 on February 5: Your Mindset Love Story Time to break up with limiting beliefs! Learn how to overcome mindset blocks and fall head over heels for your true Pet Boss potential. Episode 5 on February 6: Your Business's Love Story This is where you and your business ride off into the sunset with a healthy foundational relationship to build from. The work doesn't stop once you fall in love, but you can keep the romance alive from here, and we'll tell you exactly how. Download your FREE BONUS CONTENT! 🎁 Yup, we love you, our loyal podcast listener, SO much that we created a companion workbook to follow along with the series! Your download includes: 💌 A business love language assessment 💌 Guided exercises for each episode 💌 Action steps to implement right away 💌 Access to our live celebration Zoom event! A LIVE CELEBRATION EVENT?! Yup, another way for us to show love to our listeners after we officially hit 100,000 downloads of the Pet Boss Podcast! Join us later this month for a special live recording where we'll connect with other loyal Pet Boss Podcast listeners, answer questions live, AND give away $100 cash prizes to celebrate 100,000 podcast downloads! Ready to fall back in love with your pet business? Sign up now at Learn.PetBoss.com/Love to get your free guide and Zoom link! View Episode 165 Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Happy LOVE month! 💖 This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business! Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025: Episode 1 on February 2: What's Your Business's Love Language? Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs for maximum success and satisfaction. Episode 2 on February 3: Your Money Love Story Turn your (maybe shaky) relationship with money into a beautiful romance! Learn how to stop ghosting your finances and start building a lasting, loving relationship with your business's bottom line. Episode 3 on February 4: Your Marketing Love Story Marketing can feel like a bad blind date... will it work? Will it not? Will your audience like it? Start seeing it as the perfect match for your business growth! We'll show you how to make marketing fun, authentic, AND effective. Episode 4 on February 5: Your Mindset Love Story Time to break up with limiting beliefs! Learn how to overcome mindset blocks and fall head over heels for your true Pet Boss potential. Episode 5 on February 6: Your Business's Love Story This is where you and your business ride off into the sunset with a healthy foundational relationship to build from. The work doesn't stop once you fall in love, but you can keep the romance alive from here, and we'll tell you exactly how. Download your FREE BONUS CONTENT! 🎁 Yup, we love you, our loyal podcast listener, SO much that we created a companion workbook to follow along with the series! Your download includes: 💌 A business love language assessment 💌 Guided exercises for each episode 💌 Action steps to implement right away 💌 Access to our live celebration Zoom event! A LIVE CELEBRATION EVENT?! Yup, another way for us to show love to our listeners after we officially hit 100,000 downloads of the Pet Boss Podcast! Join us later this month for a special live recording where we'll connect with other loyal Pet Boss Podcast listeners, answer questions live, AND give away $100 cash prizes to celebrate 100,000 podcast downloads! Ready to fall back in love with your pet business? Sign up now at Learn.PetBoss.com/Love to get your free guide and Zoom link! View Episode 165 Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Happy LOVE month! 💖 This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business! Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025: Episode 1 on February 2: What's Your Business's Love Language? Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs for maximum success and satisfaction. Episode 2 on February 3: Your Money Love Story Turn your (maybe shaky) relationship with money into a beautiful romance! Learn how to stop ghosting your finances and start building a lasting, loving relationship with your business's bottom line. Episode 3 on February 4: Your Marketing Love Story Marketing can feel like a bad blind date... will it work? Will it not? Will your audience like it? Start seeing it as the perfect match for your business growth! We'll show you how to make marketing fun, authentic, AND effective. Episode 4 on February 5: Your Mindset Love Story Time to break up with limiting beliefs! Learn how to overcome mindset blocks and fall head over heels for your true Pet Boss potential. Episode 5 on February 6: Your Business's Love Story This is where you and your business ride off into the sunset with a healthy foundational relationship to build from. The work doesn't stop once you fall in love, but you can keep the romance alive from here, and we'll tell you exactly how. Download your FREE BONUS CONTENT! 🎁 Yup, we love you, our loyal podcast listener, SO much that we created a companion workbook to follow along with the series! Your download includes: 💌 A business love language assessment 💌 Guided exercises for each episode 💌 Action steps to implement right away 💌 Access to our live celebration Zoom event! A LIVE CELEBRATION EVENT?! Yup, another way for us to show love to our listeners after we officially hit 100,000 downloads of the Pet Boss Podcast! Join us later this month for a special live recording where we'll connect with other loyal Pet Boss Podcast listeners, answer questions live, AND give away $100 cash prizes to celebrate 100,000 podcast downloads! Ready to fall back in love with your pet business? Sign up now at Learn.PetBoss.com/Love to get your free guide and Zoom link! View Episode 165 Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Want to see how far a "watch me do this" attitude can take you? When everyone told Pet Boss Nation University member Alina McCue that she should go for her idea of opening a pet retail store in Missoula, Montana, she took action– even without a business background. Now, as the owner of Toiffer Pet Outfitter, she's transformed her passion for sustainability and pets into a thriving two-location business! In this episode, she joins Candace for an inspiring conversation about overcoming self-doubt, building a successful team, and creating a sustainable pet retail business from the ground up. In this episode, you'll learn: 🐾 The importance of finding mentorship and community early on in your entrepreneurial journey (but it's never too late!) and how to leverage it for continued growth 🐾 Strategies for managing retail finances, including dealing with seasonal fluctuations and dreaded business debt 🐾 Creative approaches to offering competitive employee benefits on a small business budget 🐾 The importance of building the right team and letting go of control as you scale 🐾 Why your business success isn't a reflection of your personal worth Thanks to Alina's determination and "watch me do this" attitude, she's created more than just a pet store. She's built a curated shopping experience focused on sustainability and quality. 💪 Alina's story proves that it's never too late to take action, find support, and create the pet business of your dreams! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Is your pet business’ social media presence accidentally sending the wrong message to potential customers? In this episode, Candace chats with the Pet Boss Nation team social media guru, Amanda Nelson, about why 2025 is the year to turn your social media into a customer MAGNET for your pet business. 🧲 And, 🚨SPOILER ALERT: It's not just about posting cute pet pics anymore! In this episode, you'll learn: 📲 The Instagram profile must-haves that most pet businesses are missing (and why they're costing you customers!) 📲 How to make Facebook work for you (even if you think "nobody uses it anymore") 📲 What the TikTok ban drama means for your business (and why having all your eggs in one social media basket is risky!) 📲 Simple ways to make social media fun again (because you didn’t open a pet business to become an influencer) 📲 The #1 mistake that might be sending your potential customers to shop 45 minutes away 📲 Why 2025 is the make-or-break year for pet businesses on social media Ready to stop letting social media be the chore you hate and turn it into the tool that grows your business? Listen in to get your social media strategy working as hard as you do... especially now, when it matters most! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

We are pulling out ALL the stops to help you thrive in 2025– including bringing you Pet Boss Nation’s newest Industry Insights and Optimization Expert, Lynn Switanowski of Pet Retail Helper! 🎉 Yup, Lynn is bringing her 17+ years of pet industry brilliance straight to YOU– our Pet Boss Nation community. First, here on this podcast episode… and then directly in our program Profit Clinics and beyond! Plain and simple, Lynn has the knowledge to connect all the moving parts of your pet business to make you more MONEY. And since we’re SERIOUS about helping you thrive this year, we knew we had to bring her on board! In this episode, Candace and Lynn break down three trends that are MUST-knows if you’re going to adapt to the times and make more profit in your pet business. You’ll hear more about: 💰 Improving your processes to increase your profits– because, yes, there IS a connection, and you’ll see why! 💰 The “market of one” and why giving your customers a personalized experience will absolutely boost your retention. 💰 Embracing more than one selling channel and how to adapt to the different needs of your customers in order to still get the sale. 💰 A sneak peek inside Pet Boss Nation University’s very popular Profit Clinics– and how they just got even better with Lynn on board! The days of crossing your fingers for profit are OVER. It’s time to PLAN for it! This episode is overflowing with real life examples of how to make that happen. So hit play and stop leaving money on the table! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Pop those champagne bottles (or a new bag of treats for your pup!) because we're kicking off Season 4 of the Pet Boss Podcast with some exciting news AND a new year mantra! 1. We're about to hit 100,000 downloads, and 2. We are ready to help you THRIVE in 25! (Shoutout to Heather from Tails of Hawaii for this amazing motto!) Here's what you'll learn in this episode that will make sure this is your most amazing year yet: 🍾 Why you need to say goodbye to the "we've always done it this way" and hello to tech upgrades that will save your sanity! 🍾How to create the kind of customer experience that has pet parents bragging about you to all their friends (who then become your newest customers!) 🍾 The secret sauce to pricing and profits (Hint: it's all in the numbers, and we'll show you exactly how to crack the code!) 🍾 Real talk from Pet Boss Nation rockstars who are crushing it (like 38% growth just in 2024– YES, really!) Feeling fired up? Us too! Remember— we're in this together, and 2025 is OUR year. Listen in, and let's make it RAIN revenue! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Can you believe we're wrapping up another year? 🤯 In this special end-of-year episode, Candace is getting real with you about what 2024 looked like for Pet Boss Nation. There were wins, there were challenges, and yes– there were even moments where we had to pivot. Because let's face it– whether you're eight years in like us or just getting started in business, some years are building years, and that's exactly what they need to be! In this episode, you'll hear: 🍾 The honest scoop about our 2024 journey! From bringing back Camp Pet Boss (finally!) and growing our amazing team to those moments when we had to admit we weren’t where we wanted to be (and how to handle those moments!) 🍾 Some MAJOR news about 2025, including more about The Pet Boss Nation Foundation and maybe, just MAYBE, a surprise return to brick-and-mortar retail in the works. (I guess once a retailer, always a retailer?! To be determined.) 🍾 A little Pet Boss Podcast wrapped! Find out how many other Pet Bosses are tuning in (and what else they're listening to! True crime, anyone?!) 🍾 2025 messages from our incredible team members who work behind the scenes to support YOU and your pet business dreams. Whether your 2024 was full of wins or felt more like a building year, remember this: we're in it together, and 2025 is full of possibilities. So, during this final time-warp week of the year, grab your favorite furry friend, maybe a cup of coffee (or wine!), and let's wrap up this year with some real talk about where we've been and where we're headed. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Is your marketing tank running on empty? 🚙 Marketing is the fuel that keeps your business engine running, and this episode is alllll about discovering strategies to fill up your customer's tank! In this episode, Fernando Camacho, CEO of OverDog Digital, shares his well-earned expertise on marketing strategies specifically tailored for pet businesses. With over 15 years of experience in the pet industry, including roles as a dog trainer, dog daycare employee, and marketing consultant, Fern knows exactly how to attract, convert, and retain more customers without burning out. Listen in to learn: ⛽ Why taking care of existing customers should be your first priority before seeking new ones. ⛽ The surprising percentage of revenue you should be investing in marketing (hint: it's more than you think!) ⛽ How to create marketing campaigns that’ll win back customers you might’ve lost along the way. ⛽ Why you have to be the face of your business to build trust! ⛽ The difference between long-term marketing strategies (like SEO) vs. quick-win tactics (like paid ads.) ⛽ And so much more! So, ready to boss your marketing game? Whether you’re DIYing your marketing or have money to invest in it, this episode will show you how to turn your pet business into a well-oiled marketing machine that consistently attracts and retains customers! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ever caught yourself saying, "This isn't for me..." when looking into business growth opportunities? In this myth-busting episode, Candace tackles the most common misconception about Pet Boss Nation-- that it's "just for retailers." Drawing from her experience running six different types of pet businesses, she reveals why this mindset might be a psychological "excuse" that's masking deeper fears holding you back from success! In this episode, you'll learn: 🐾 Why Pet Boss Nation serves ALL pet business niches (with proof! We're busting this myth once and for all!) 🐾 The real psychological barriers keeping pet businesses from growth 🐾 The specific resources available for each of the SIX (or more!) pet business niches we serve. 🐾 How one program can serve multiple pet industry niches effectively. 🐾 Real success stories from within those six niches! Whether you're running a grooming salon, pet bakery, doggy daycare, self-wash facility, pet sitting business, or retail store, this episode exposes the excuses we tell ourselves and proves how Pet Boss Nation supports every corner of the pet industry. Don't let fear of vulnerability masquerade as "it's not for me." Listen in to discover how facing these challenges head-on can transform your business in 2025! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Great collaborations lead to powerful conversations! 🧠 In this special episode, we're sharing Candace's appearance on the Big Brave Business podcast with our very own podcast producer, Sarah Heeter! Candace opened up to Sarah about her 25-year entrepreneurial journey in ways she hasn't before on the Pet Boss Podcast, so we thought it was especially important to share this conversation with our Pet Boss Podcast listeners! Join Candace and Sarah as they discuss what it truly means to be "big and brave" in business beyond the typical entrepreneurial advice. In this episode, you'll learn: 💪 How the concept of business bravery evolves at different stages of your pet business' growth. 💪 Why "hire slow, fire fast" isn't always the best approach, and how to decide when to use it (or not!) 💪 The real role of emotional intelligence in effective leadership and how it impacts your business. 💪 Common pitfalls to avoid when scaling your business. 💪 Why trend-chasing won't matter in the long run. It's really about mastering fundamentals! Whether you're just starting your Pet Boss journey or leading a very established pet business, this candid conversation offers fresh perspectives on authentic leadership, sustainable growth, and courageous decision-making. Discover why being "big and brave" isn't about following the crowd– it's about having the confidence to chart your own path while staying true to your vision! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Did you know that your pet business could be missing out on thousands in tax benefits while also giving back to your community or your favorite cause?! (A win-win!) This episode is a game changer and might open your eyes to a non-profit venture that makes sense for your pet business! Candace sits down with Dr. Orazie Cook, founder of Paws on Purpose, a business that helps pet businesses transform their charitable giving into structured nonprofit arms. From pet food pantries to domestic violence support programs, you'll see how leading pet businesses are making a bigger impact while gaining significant financial benefits. In this episode, you'll learn more about: 🥰 Why and how to establish a nonprofit arm for your pet business. 🥰 The tax advantages of structured charitable giving. 🥰 Creative ways pet businesses can integrate giving into their existing operations. 🥰 Real life examples of unique and successful pet business nonprofits. 🥰 Step-by-step guidance for getting started! Plus, a special announcement about the new Pet Boss Nation Foundation! (Isn't that name fun to say?!) Whether you're already giving back or looking to start, this episode will give you practical insights for making your charitable efforts more impactful and sustainable. Learn how to structure your giving in a way that benefits your business, your community, and the pets you serve! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Want to know how your pet business compares to others in the industry? 🤔 Let's get data-driven thanks to Pets+ Magazine! In this episode, Candace looks at the results of the Pets+ 2024 Big Survey, where over 500 independent pet retailers and service providers shared their answers to 75 questions that help set benchmarks within the industry. Plus, you'll discover the eight key factors that separate "thrivers" from "strugglers" in today's pet industry! In this episode, you'll learn: 📈 The performance metrics of successful pet businesses (and some will surprise you!) 📈 Important insights about marketing spend and its impact on your growth. 📈 Why financial literacy might matter more than creativity for business success. 📈 Simple strategies to boost your profit margins right now! 📈 The operational differences between thriving and struggling pet businesses. 📈 Candace's actionable steps to improve your business in five critical areas based on these results. Whether you feel like you're currently thriving or struggling, this episode will give you an overview of where you might fall in relation to other pet businesses, help you set realistic goals for yourself, and know exactly where to start! Don't miss Candace's expert analysis of what these results mean for your pet business in 2025 and beyond! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

60% of students who experience pets in their classroom go on to have pets in their homes within the first year. The first year! 🤯 This statistic (and more you need to hear!) is brought to you by Melinda Thomas, Executive Director of Pets in the Classroom, an innovative program that is transforming education while cultivating the next generation of pet parents. Melinda joined Candace on the Pet Boss Podcast to chat about how far the impact of pets can truly go when we introduce them to children at a young age and within a learning environment and what that means for the future of the pet industry. In this episode, you'll learn: 🐇 How classroom pets improve student engagement and academic performance. 🐹 The profound impact pets have on developing empathy and social skills. 🐠 Ways pet businesses can get involved and support their local schools. 🦎 Heartfelt success stories of how classroom pets have transformed students' lives. 🐕 How Pets in the Classroom and Dogs in the Classroom are expanding their reach and impact even further. Plus, one of the biggest takeaways is how this program benefits everyone– from students and teachers to local pet businesses and the entire pet industry! Whether you're a pet business owner looking to make a difference or simply someone who believes in the power of the human-pet bond, this episode will inspire you to get involved in this life-changing initiative. Let's create the next generation of responsible pet owners together! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

You can make a bigger impact in your community while also growing your pet business (because success and service go hand in paw! 🐾) In this episode, Candace shares powerful stories of how giving back can transform both your business and your community. From her own personal stories of donating $50,000 to Leader Dogs For The Blind, to innovative giving programs from your fellow pet businesses across the country, you’ll easily see how small acts of kindness can create huge ripples of change. In this episode, you'll learn: ♥️ Creative ways to incorporate giving into your pet business model, whether that means giving monetary donations, time, or expertise. ♥️ How being charitable in your pet business can boost brand visibility and customer loyalty. ♥️ Practical examples of successful giving programs, like round-up donations to powerful tip-sharing programs. ♥️ The benefits of community involvement for everyone-- you, your team, your business, and those you're making a difference for! ♥️ Simple steps to start your giving journey right NOW! Plus-- you don't want to miss a special announcement about Pet Boss Nation's new scholarship program for 2025 in this episode! You heard it here first! Whether you're just starting your giving journey or looking to enhance your current charitable initiatives, this episode is one that'll inspire you. We have a platform to do more good in the world and can make it happen together! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Did you know that Gen Z is increasingly turning to social media over Google for brand research?! So, how do we reach those potential customers successfully? 🤔 Enter: UGC, or User Generated Content! In this episode, Candace chats with Pamela Keniston, founder of Big Paws Marketing, to explore the game-changing potential of User Generated Content (UGC). And with the growing statistic of social media research that's happening daily, understanding UGC isn't just trendy—it's essential for pet business growth! In this episode, you'll learn: 🐶 What UGC is and why it generates 10x more engagement than branded content 🐶 How to encourage customers to create content for your pet business (did we mention this can be FREE marketing?!) 🐶 The difference between customer UGC and influencer partnerships. 🐶 Why "social SEO" matters and how to dominate your category's share of voice (and yes, we will define "share of voice!") 🐶 Practical strategies for measuring UGC success beyond traditional metrics. Marketing is ever-changing, and Pamela has a pulse on where it is, where it’s going, and how you can adapt! Listen in to learn how to transform your social media strategy from basic promotional posts to engaging, community-driven content that resonates with modern pet parents. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

⚠️Warning: This episode may cause unexpected laughter and the sudden urge to double-check your security cameras! What happens when Candace gathers some of the Pet Boss Mastermind members for an October retreat at her home in Galesburg, Illinois? Well, they gather 'round the campfire (or in her living room, but just for recording purposes!) and share spine-tingling tales of pet business mishaps, mayhem, and misadventures. From FBI investigations to creepy crawlies in the dog food, these real-life horror stories will make your blood run COLD. In this episode, you'll hear: 👻 The case of the cat-napped feline. 🎃 A groomer's brush with the FBI. 👻 The terrifying tale of the lawsuit ambush. 🎃 The mystery of the ‘Beetle’juice-invasion. 👻 All the valuable lessons learned from these haunting experiences... because yes, there is ALWAYS something to be learned! Join us for this spooky pet business story time, and remember - take these stories to the Pet Boss Crypt! 🧟 View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Wondering how Candace was feeling during Q4 when she owned her pet businesses? You’re about to find out! Candace has been there– in the thick of the busiest time of the year, watching the days quickly slip by on the calendar without any promotions or events planned, wondering how she’s going to move all that holiday inventory when she can’t seem to remove herself from the day to day tasks inside her business… And guess what?➡️ Throughout all of her successes (and a few failures!) during Q4, she learned EXACTLY what type of support other business owners in the pet industry need right now. In this episode, you will: 🎁 Get the inside scoop of Candace’s brain during those overwhelming Q4s when she ran her own pet businesses, and what she did to go from overwhelmed to profitable and less stressed. 🎁 Learn three key things you need to be thinking about right now to make this Q4 your most successful one yet. 🎁 Discover the exact resources you need to plan out the rest of this year efficiently and in manageable tasks. 🎁 And more! Even though it’s October, and you might be thinking you missed the boat on planning a profitable, smooth Q4, that’s NOT true. No, Pet Boss. There is still time to have a very successful Q4, and your answers to how to get there are waiting inside this episode. P.S. Don’t forget to utilize the tools you’re about to learn about! Here are the links: ✨ Purchase the Holiday Success Kit at Learn.PetBoss.com/HolidayKit ✨ Join us in the Pet Boss Club by visiting PetBossClub.com View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ready for a raw and honest conversation about pet business ownership? That's exactly what this episode is, as Candace sat down with Taylor Gonzalez, owner of Three Tails Parlor and Pantry, and a valued member of multiple Pet Boss Nation programs. Taylor shows us the emotional rollercoaster that being a pet business owner is, and the crossover between personal life and business. She went from facing personal tragedy to building a thriving pet business, and her story is a testament to the power of community, perseverance, and investing in yourself. In this episode, you'll hear more about: 🐕How Taylor turned a deeply emotional personal loss into entrepreneurial drive. 🐕 The challenges of scaling a pet business from 1,400 to 5,000 square feet. 🐕 Why you HAVE to face your financial fears in your pet business, and what it looks like on the other side. 🐕 The impact of having a supportive community that understands your struggles as a pet business owner. 🐕 What to do when you're just going through the motions and need to reignite your passion and purpose. Taylor's story shows that we are all human, and behind the businesses we run, we struggle with real, raw problems... but when we lean on each other, invest in our potential, and put ourselves out there, beautiful things can happen. Don't miss this emotional and uplifting conversation that will remind you of why you fell in love with the pet industry in the first place! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ever wonder what it really takes to launch a pet brand in today's competitive market? You're in for a treat with this podcast episode where Candace sits down with Jess Berger, founder of Bundle x Joy! Jess and Candace unpack the hidden challenges (and triumphs!) of building a pet brand from the ground up... especially one so different from what's out there! In this episode, you'll learn: 🌈 The unexpected hurdles new pet brands face when trying to partner with distributors and retailers. 🌈 The delicate balance of pursuing growth while supporting small, independent retailers. 🌈 Why diversity and representation matter in the pet industry, and how it's shaping new brands like Bundle x Joy. 🌈 Creative ways emerging brands and independent retailers can collaborate for mutual success 🌈 Bundle x Joy's mission to bring more joy, color, and inclusivity to the pet industry while supporting women-led businesses Jess has over 17 years of experience in the pet industry, and she's building a brand that she didn't see in the market to shape a NEW future-- one that is ethically led, collaborative, AND inclusive. Find out more about how brands and retailers can collaborate in the spirit of everybody winning together! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Now that you’re in the right Pet Boss Nation University mindset, it’s time to tie it all together and paint a picture of what a typical semester is going to look like for you! You can take every course available on your own, but something magical happens when you lean on your “fur”-ternity members. Candace is grabbing the gavel and showing you the power of that community and how it perfectly intersects with the education aspect of PBU! In part three of orientation, you'll learn: 🐾 The power of peer support in overcoming pet business challenges. 🐾 Inspiring success stories from current PBU members (who you will get to know when you enroll!) 🐾 A sneak peek at some upcoming PBU courses, including "Revenue Revolution" and "Fetch Success." 🐾 The structure of a typical PBU semester, including core classes and electives. 🐾 How PBU's study halls and roundtables foster collaboration and implementation. Whether you're a pet business newbie or a seasoned pro, this episode will show you why PBU is more than just a learning platform – it's a lifeline for petpreneurs! Ready to pledge your commitment to pet business growth and find an unbreakable bond with your “fur”-ternity members who truly “get” you?! Listen in to this last installment of orientation and get ready to find out when you can RUSH enrollment! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

The announcement has been made… so now what?! Like we said before, PBU is here to STAY📣, so class is back in session! Professor Candace (who loves a good theme) is here to do a DEEPER dive into what you can expect from Pet Boss University and teach a little Growth Mindset 101. In part two of orientation, you’ll learn: 📝 The power of a growth mindset and how it can revolutionize your business approach 📝 Real-world success stories from Pet Boss University members 📝 How PBU's core curriculum and elective tracks cater to various pet business niches 📝 The importance of implementing learned strategies for tangible results and how we’ll support you in implementing everything you learn. 📝 Why Pet Boss University is valuable even if you already have a business degree. 📝 And more! This program is for you no matter what stage of business you’re in… seriously, from newbie freshman to established senior, there is something for YOU. Listen in to find out all the amazing things you’re about to learn and hear from some of your future fellow fur-ternity members! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Are you ready for the BIG announcement?! Let’s hear a CHEER if you are! In this game-changing episode, Candace unveils Pet Boss University, a transformative educational program for pet business owners designed with YOU in mind… That’s right, Pet Boss Nation is in the middle of an evolution led by a missing piece we see in the pet industry! You will learn everything you need to know about that evolution, including how this innovative platform combines core curriculum, elective tracks, and a supportive community to provide the ultimate pet business education experience! You’ll learn more about: 🏫 The evolution of Pet Boss Nation and why it's time for a major pivot! 🏫 What sets Pet Boss University apart from traditional business education. 🏫 How the program caters to pet professionals at ALL stages of their business journey. 🏫 What’s happening to the Pet Boss Club (spoiler: it’s not going anywhere! But there will be some changes!) 🏫 And so much more! (Including Candace’s cheerleading abilities! 📣) School is IN session, and you don't want to miss this opportunity to be part of the inaugural class at Pet Boss University! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

We WISH words alone could convey the experience we just had at Camp Pet Boss, and while this episode does a wonderful job of conveying what happened there… Some of the experience belongs to our Campers. If you know… you know. 😉 If you took our expectations for Camp Pet Boss and multiplied their impact by 100… THAT would be a more accurate depiction. While it was fresh on her mind, Candace just had to share a behind the scenes of this powerful, unique event! In this episode, you'll learn: 🔥 How Camp Pet Boss is reigniting passion in pet business owners who had trouble finding their flame after years in business. 🔥 The true power of community and peer support in the pet industry and what that looks like when you bring it together in a one-of-a-kind, unmatched event. 🔥 The creative activities and adventures that fostered unbreakable bonding and personal growth among campers. 🔥 Key takeaways from educational sessions on leadership, scaling, and emotional intelligence 🔥 Why pushing outside your comfort zone can lead to breakthrough moments in your life and your business. From tearful campfire moments to exhilarating rock climbing challenges, discover why this event has quickly gained a reputation as a MUST-attend for pet professionals. (Plus, find out how to be the first to hear about 2025 dates we’re announcing SOON!) View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

September is Self Care Awareness Month, and we’ve been talking about it– in our emails, on our social accounts, in conversations with one another. And honestly, the topic is resonating. Why? Because self care is SO important for you as a business owner, but the term itself is so broad and it looks different for everyone, which makes navigating it tricky. We’re all in different stages of our lives, have different resources, and enjoy different things– so how can we determine the magic self care cure for battling burnout? The truth is– we can’t. This isn’t magic. This is about taking stock of your life, your priorities, and your burnout red flags and coming up with a self care plan that works for YOU. In this episode, your host and Pet Boss Nation CEO, Candace, shares: ❤️ Where she is in her life right now, and why she’s been personally thinking about what self care looks like in her stage of life and business. ❤️ Why self care is more than a mug of hot tea or a trip to the spa (although those things can totally be part of your plan too!) ❤️ Six realistic, raw, and helpful tips to help you get ahead of burnout before it’s too late. ❤️ Why self care isn’t just about business– it’s about you as a human who is juggling business, life, family, and other priorities. ❤️ Why finding your people is such a big difference maker in life AND business. 🫶 This episode is a labor of love, and we hope you use it to formulate a self care plan that extends well beyond September! Take care of yourself– and we’re here to help when you need it. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

How is IndiePet helping independent pet stores THRIVE in a market dominated by big box retailers?💪 In this episode, Candace sits down with Todd Dittman, Executive Director of the Independent & Neighborhood Pet Retail Association, to explore how this amazing nonprofit trade association is leveling the playing field for neighborhood pet stores! With the power of unity, innovative tools, and organizations helping indies compete, we KNOW indie pet businesses can make a lasting mark and take a BIG chunk of a money-making industry. In this episode, you'll learn: 🐾 What really defines an independent pet retailer, and how IndiePet supports businesses of all sizes. 🐾 The game-changing IndiePet Open Catalog and how it streamlines product management. 🐾 Details about Neighborhood Pet Store Day and its impact on sales (even BIGGER than Black Friday and Small Business Saturday last year!) 🐾 How IndiePet's niche committees are addressing big pet industry challenges. 🐾 The exclusive insights and analytics available to IndiePet members. 🐾 And MORE! If you’ve been meaning to circle back and take a look at how IndiePet has grown as an organization since its inception, you DON’T want to miss this episode. Learn how joining forces with fellow independents can boost your business and strengthen the entire pet industry ecosystem! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ever wonder how a simple change could increase your pet business sales by 7% or more?! In this behind-the-scenes episode, Candace shares a peek inside a live Q&A session featuring Pet Boss Club member Matt McCord from DogiZone. In her response to Matt’s question, she reveals practical strategies for maximizing impulse buys and refreshing your checkout area. Whether you run a doggy daycare, grooming salon, or pet retail store, these simple tips could significantly boost your average transaction value, which can make a HUGE difference in your bottom line. In this episode, you'll learn: 🐾 How high-value items have a place near your register, and how to strategize placement for the most impact. 🐾 The power of seasonal and holiday-themed displays in driving sales. 🐾 Why rotating products regularly is a MUST, especially for businesses with frequent repeat customers. 🐾 Creative bundling ideas to increase your units per transaction. 🐾 Tips for utilizing counter space effectively, even if you have a minimalist setup. From bully stick bundling promotions to seasonal candles, this episode shows real-world examples and success stories. It also reveals the RESULTS Matt experienced after just a few months of implementation! Whether you're looking to refresh your front desk area or implement new sales strategies, you'll want to get a peek inside this Q+A for some simple changes you can make TODAY! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ever wonder how a broken poop bag could lead to a thriving pet product empire? 💩 In this episode, Candace D'Agnolo sits down with Megan Bolton, founder and chief creative officer of Metro Paws (a Camp Pet Boss sponsor!), to discuss her journey from the fashion industry to creating colorful, eco-friendly pet products. She’ll tell you all about how a simple frustration sparked a 15-year adventure in pet product innovation! In this episode, you'll learn: 🐾 How Metro Paws transformed from a single poop bag design to a full line of creative and colorful pet products. 🐾 The challenges of manufacturing and dealing with competition in the pet industry. 🐾 Why Metro Paws prioritizes independent retailers over big box stores (and plan to keep it that way!) 🐾 Tips for working successfully with your spouse in business and for managing a team so that everyone can shine. 🐾 The importance of staying true to your brand's moral compass! Whether you're a pet business owner or an aspiring petpreneur, this episode will leave you feeling inspired to take an idea and RUN with it (all while staying true to yourself and your morals!) Tune in to hear how passion, creativity, and a commitment to quality can turn a simple poop bag idea into a game-changing pet brand. 🙌 View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

What does it take to build an award-winning pet business empire? The winners of the PETS+ America's Coolest Contest could tell you! 😉 In this episode, Candace shines a spotlight on three Pet Boss Nation clients who clinched the prestigious title of America's Coolest pet businesses in the 2024 PETS+ contest. Their inspiring stories prove that with the right strategies and support, your pet business can achieve remarkable success… and get noticed for it! In this episode, you'll get inspired by these three pet businesses and learn: 🏆 How Alison Schwartz of All Pets Considered transformed a part-time job into a thriving 12,000 square foot pet store with very innovative marketing strategies (and a loyal customer base! They’re celebrating a big anniversary!) 🏆 Jessica Schlosser's, of Lizzi and Rocco’s, creative approach to community engagement, including a unique annual team potluck (complete with products they sell in their store) and fun seasonal enrichment boxes. 🏆 Brittany Schlup's, of Premium Pets- Natural Pet Market, journey to success through lots of strategic planning and creative events (like taking full advantage of the "Christmas in July" theme to boost slower months!) 🏆 What ALL of these businesses (and past winners) have in common when it comes to what really makes a pet business standout. 🏆 How YOU can turn your pet business into an award-winning enterprise! There’s something to learn from these well-deserving winners for every stage of pet business ownership! Listen in to discover how you can apply these winning strategies to your own pet business success story, and maybe we’ll see you on next year’s PETS+ America's Coolest winners list! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ever wonder how a pet business owner who was $400K in debt turned it all around and sold multiple businesses for millions? It’s Pet Boss Nation’s CEO and founder, hi, it’s Candace D’Agnolo, she’s the one who did that, it’s her. (Did we get that Swiftie reference right?!) In this eye-opening episode, Candace shares her personal journey of exiting three pet businesses and the invaluable lessons she learned along the way. No matter what stage of business you’re in, an exit strategy is relevant to you, and it’s a question that pops up in our community often. How do you prepare to exit your pet business someday? 🤔 In this episode, you'll learn: 🐾 Why preparing for your business exit now is crucial, even if you're not planning to sell soon. 🐾 The most common reasons pet business owners sell their companies. 🐾 How to determine your business's current value (and increase it!) 🐾 The biggest takeaways from Candace's three business exits, including a down to the wire sale just before the pandemic! 🐾 Practical tips for navigating the complex process of selling a business. Whether you're considering selling your pet business in the near future or simply want to build a more valuable company, this episode will give you insider knowledge you can't afford to miss. Let’s start transforming your business strategy NOW to set you up for a successful exit (when the time comes!) View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ready for franchising, funding, and emotional intelligence? 🤯 We’re bringing you the best of the best on all three of those topics! This episode features Adrian Archie, founder of petNmind, the first Black franchisor in the pet industry, AND a Camp Pet Boss speaker. Candace and Adrian discuss his journey from pet lover to innovative business owner, and how emotional intelligence plays a crucial role in entrepreneurial success. They covered all of this and more: 🐾 Adrian's journey from athlete and aspiring veterinarian to pet industry innovator. 🐾 The concept behind petNmind and its focus on holistic pet care. 🐾 Franchising a pet business, including Adrian's "small box" concept and how that makes business ownership more accessible. 🐾 Creative ways to fund a pet business, from 401(k) rollovers to investor strategies and beyond. 🐾 The importance of emotional intelligence (EQ) in business and personal success. 🐾 A sneak peek into Adrian's upcoming presentations at Camp Pet Boss! Whether you're considering franchising your pet business, looking for funding options, or wanting to improve your leadership skills through emotional intelligence, this episode is for YOU. This is just the beginning of learning from this true innovator in the pet industry. Listen in and then grab your ticket to Camp Pet Boss to keep the wisdom from Adrian rolling! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog