183: Brand Brilliance: How a Small-Town Pet Boutique Created Marketing Magic
In this episode, Candace welcomes Kristen Hawkins, owner of "Pup" (a super neat dog boutique) in Carl Junction, Missouri - and a Pet Boss Nation University scholarship recipient who's crushing it with her “snarky and silly” branding!
Pet Boss® Podcast with Candace
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Show Notes
Want your pet business to stand out from the big box stores? 🏆
In this episode, Candace welcomes Kristen Hawkins, owner of "Pup" (a super neat dog boutique) in Carl Junction, Missouri - and a Pet Boss Nation University scholarship recipient who's crushing it with her “snarky and silly” branding!
In this branding masterclass, you'll discover:
🏠 How intentional branding helped Kristen hit her ENTIRE day's sales goal in just one hour during her Fifth Saturday promotion
🎨 The specific color palette and design strategy that makes customers instantly recognize Pup's marketing (even when scrolling quickly)
🎭 The story behind "Ted" (Kristen's husband's alter-ego) who's become a social media sensation that customers look forward to seeing
📱 Exactly how to use Canva's brand kit to maintain consistency without design skills or expensive software
The episode shares how authentic branding that reflects your genuine personality can create deep community connections. As Kristen says: "Find what lights you up and run, don't walk, toward it!"
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