Pet Boss® Podcast with Candace

This is your chance to get ahead of the Google curve… they’re up to BIG things for the pet industry! Our friend Lorne Sederoff from SearchKings, a premier Google Partner, stopped by to share all about the new "Google Screened" option launching NOW for the pet care space. Getting your "Google Screened" Badge verifies to customers searching for services that you're a licensed professional who they can trust over randomly choosing someone online. Lorne breaks down all the specifics: What Google Screened is and how it will benefit your pet business by bringing in new leads. How SearchKings can assist in getting your business Google Screened verified. How to get the most out of your Google marketing budget. And MORE! PLUS, SearchKings is offering Pet Boss friends + clients an opportunity to onboard early (HUGE BENEFIT!) and provide all Pet Boss referrals with a dedicated account manager and a discounted rate on their services to get your accounts set up and optimized. Listen to the episode to claim your offer and be one BIG step ahead in Google marketing! If you're interested in working with SearchKings or participating in “Google Screened” - each individual business has a different set of criteria and/or opportunity to participate or not in the program, based on the services you offer and the state you are established in. We recommend reaching out to [email protected] to confirm your required details and opportunity. Some types of pet businesses that fall into "pet care" from our industry perspective aren't recognized by Google Screened yet, but may in the future. To see the full list of approved categories and states at the time of this recording, visit our Show Notes for this episode here. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

You’re going to have to exit your pet business someday… the reason might be in your control, or it might not be, but it’s 100% a fact that someday, you’ll leave. So what does that look like?! In this episode, you’re encouraged to think about what exiting your business looks like someday, even if that feels like it’s a million years down the road! When you start running your business like you’re getting ready to sell it, it actually creates positive changes in your business NOW, and that ultimately improves the value of your business (whether you’re looking to sell or not). Listen in to learn: 🐶 Nine different reasons you would need to exit your business (voluntarily or involuntarily). 🐶 The stories behind our CEO, Candace, selling three different pet businesses and what she learned from each sale that will help you someday. 🐶 The four stages of selling your pet business & what to expect during each (it’s a PROCESS, but you’ve got this!). No matter what stage of business you’re in right now, the advice packed into this episode will be SO beneficial to you! Grab your pen and notepad and get ready to plan your future! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Jamie Bright, founder of the Brighter Together Mastermind, joined Candace on this episode of the podcast to give you permission… 🌟 Permission to explore different avenues of entrepreneurship, including finding others who can lift you up (and vice versa). 🌟 Permission to step away from your to-do list and schedule time for whatever you want to be doing. 🌟 Permission to… really pursue any of those big Pet Boss dreams you’ve thought about. Jamie Bright has been an entrepreneur since 2009 when she started her photography business that she grew to $700,000 a year, but when she started to see dips in her progress, she felt called to make a pivot in her business path. Jamie didn’t lean into that pivot until the pandemic came along and she had no choice, but she is here to tell you: You don’t have to wait for someone to scream “PIVOT!!!!” at you like Ross in Friends to make a change. You have permission every step of the way, and even better, you can find people to guide you through those pivots when you need support! Are you waiting for permission to do the next big thing? Are you wondering if a mastermind is right for you? Stop waiting for permission, grab a pen for notetaking, and listen in to get Jamie’s fresh and eye-opening business perspectives! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Did you know that 6 out of 10 Americans live paycheck to paycheck, no matter how much money they earn? This is a topic we want to cover because we see it often in the pet industry… hardworking pet business owners who are not paying themselves or not paying themselves what they’re worth. Any money they make is put right back into their business. The bottom line is→ You have to focus on your life too. And money is a part of your life. Without investing in the life you dreamed of when you started your pet business or in your wellbeing, you’ll start to question why you started your business to begin with! In this episode, we focus on: 💰Your money story, where it comes from, and how it affects your mindset and beliefs surrounding money. 💰The two types of money mindset– scarcity mindset and abundance mindset. 💰Four steps for shifting your mindset from scarcity to abundance. 💰Why investing in yourself, personally and professionally, is the #1 investment you can make. We want you to live the life you’ve always dreamed of, and adjusting your money mindset will help you get there. Let’s tackle this topic together! View Transcript Show Notes Resources Episode 16 | Managing Cash Flow Episode 31 | Cash Flow Crash Course Blog Money Mini-Series | 5 Steps to Increase Your Income Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Our guest in this episode is Dani Edgerton, owner of Paws on Main and A Place for Paws in Columbiana, Ohio, and a Pet Boss Club™️ Member with 23 years of experience in the pet industry. Dani is digging deep into her pet biz wisdom vault and dishing out valuable advice for FIVE different kinds of pet businesses in this episode– doggy daycare, training, retail, manufacturing, AND self-wash/grooming. In this episode, we cover: 🐕 A nugget of knowledge Dani learned along the way when starting or purchasing each of her various pet businesses. 🐕 How events have a paws-itive impact on Dani’s businesses, and how she ran a record-breaking 5th Saturday Sale (with the help of a new marketing platform you might want to try). 🐕 How to run a business when you have big personal life struggles happening behind the scenes. 🐕 Plus more!! Dani is a staple in her community, a successful Pet Boss®, and an inspiration to anyone who crosses her path! You don’t want to miss what she has to say. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Pet Boss® Summer School is a brand new experience for pet professionals who want to build a better pet business in a short amount of time! Tune in to a convenient, five-part, podcast series made up of 20-minute (or less) episodes. Lessons roll out July 11th-July 15th, 2022, but don’t worry you can attend Pet Boss® Summer School… any time! Each episode is focused on one topic that is vital to the success of your business, and will give you actionable steps to make progress in that area… even while you’re busy juggling other things in your business! Lesson 1 - Marketing Mini Class Lesson 2 - Selling Skills Lab Lesson 3 - Cash Flow Crash Course Lesson 4 - Operation Station Lesson 5 - Leadership Lecture And we’ve added in a FREE BONUS for our summer school students… downloadable worksheets to help you maximize your takeaways from each episode and walk away with a physical roadmap to success! Head over to PetBossSummerSchool.com to register & download your worksheets, and we’ll see you in class! Lesson #5 - Leadership Lecture This isn’t one of those boring lectures that had you struggling to stay awake back in your school days… This is a lecture that will have you frivolously taking notes so that you can become the superstar leader you’ve always wanted to be (and that your pet business NEEDS)! In this lesson you’ll learn: ✏️The mindset shifts needed to grow as a leader, and how a positive mindset directly impacts your beliefs, behaviors, and results! ✏️How to build trust with your team, and how it will affect your company culture. ✏️The seven steps of the employee lifecycle and why skipping one is NOT an option! ✏️And much more!! And don’t forget your homework bonus! For this lesson, it’s a Job Posting Cheat Sheet! Snag it at PetBossSummerSchool.com. Get ready for the most useful Summer School sessions you’ve ever experienced! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Pet Boss® Summer School is a brand new experience for pet professionals who want to build a better pet business in a short amount of time! Tune in to a convenient, five-part, podcast series made up of 20-minute (or less) episodes. Lessons roll out July 11th-July 15th, 2022, but don’t worry you can attend Pet Boss® Summer School… any time! Each episode is focused on one topic that is vital to the success of your business, and will give you actionable steps to make progress in that area… even while you’re busy juggling other things in your business! Lesson 1 - Marketing Mini Class Lesson 2 - Selling Skills Lab Lesson 3 - Cash Flow Crash Course Lesson 4 - Operation Station Lesson 5 - Leadership Lecture And we’ve added in a FREE BONUS for our summer school students… downloadable worksheets to help you maximize your takeaways from each episode and walk away with a physical roadmap to success! Head over to PetBossSummerSchool.com to register & download your worksheets, and we’ll see you in class! Lesson #4 - Operation Station Repeat after us– “Systems will set you free!” 🙌 Keep repeating it, because it’s true, and it might be the motivation you need to implement systems that will allow your business to run smoothly– with OR without you there. Yes, you CAN take time off from your pet biz! Lesson #4 of Pet Boss® Summer School will help you achieve all of this and more! In this episode you’ll learn: ✏️What S.O.P.’s are and why you should implement them in every area of your business– whether it’s front of the house, back of the house, or virtually! ✏️How to build out systems that allow you to delegate more and trust that the job will get done the RIGHT way (without you having to micro-manage). ✏️Some of the most useful software programs that will help you implement, track, and edit your systems and processes. ✏️And much more!! And don’t forget your homework bonus! For this lesson, it’s an S.O.P. Quick Start Map! Snag it at PetBossSummerSchool.com. Get ready for the most useful Summer School sessions you’ve ever experienced! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Pet Boss® Summer School is a brand new experience for pet professionals who want to build a better pet business in a short amount of time! Tune in to a convenient, five-part, podcast series made up of 20-minute (or less) episodes. Lessons roll out July 11th-July 15th, 2022, but don’t worry you can attend Pet Boss® Summer School… any time! Each episode is focused on one topic that is vital to the success of your business, and will give you actionable steps to make progress in that area… even while you’re busy juggling other things in your business! Lesson 1 - Marketing Mini Class Lesson 2 - Selling Skills Lab Lesson 3 - Cash Flow Crash Course Lesson 4 - Operation Station Lesson 5 - Leadership Lecture And we’ve added in a FREE BONUS for our summer school students… downloadable worksheets to help you maximize your takeaways from each episode and walk away with a physical roadmap to success! Head over to PetBossSummerSchool.com to register & download your worksheets, and we’ll see you in class! Lesson #3 - Cashflow Crash Course In lessons #1 and #2, you learned how to market your business and become a rockstar salesperson. Now, it’s time to track your money in and money out and get a firm handle on your cashflow! In this episode you’ll learn: ✏️The basic principles of cashflow in your business, and how to demystify the topic of money to make it less stressful. ✏️How to calculate your “break even” point so you know how much money you need coming in daily, weekly, and monthly. ✏️5 steps to improve your cashflow situation. Use them now if you need to make immediate improvements, or keep them in your back pocket in case something changes in your business suddenly! ✏️And more!! And don’t forget your homework bonus! It’s a Sales Tracker. Snag it at PetBossSummerSchool.com Get ready for the most useful Summer School sessions you’ve ever experienced! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Pet Boss® Summer School is a brand new experience for pet professionals who want to build a better pet business in a short amount of time! Tune in to a convenient, five-part, podcast series made up of 20-minute (or less) episodes. Lessons roll out July 11th-July 15th, 2022, but don’t worry you can attend Pet Boss® Summer School… any time! Each episode is focused on one topic that is vital to the success of your business, and will give you actionable steps to make progress in that area… even while you’re busy juggling other things in your business! Lesson 1 - Marketing Mini Class Lesson 2 - Selling Skills Lab Lesson 3 - Cash Flow Crash Course Lesson 4 - Operation Station Lesson 5 - Leadership Lecture And we’ve added in a FREE BONUS for our summer school students… downloadable worksheets to help you maximize your takeaways from each episode and walk away with a physical roadmap to success! Head over to PetBossSummerSchool.com to register & download your worksheets, and we’ll see you in class! Lesson #2 - Selling Skills Lab Once you’ve put in the work to market your business, you have to hone your selling skills to be able to convert your new leads into paying and loyal customers! In this episode you’ll learn: ✏️How to make sales feel natural, especially if you are someone who fears coming off as “pushy” when having sales conversations. ✏️Why encouraging your customers to buy is a service to them, their pet, and your community. ✏️A simple framework that will make the selling process easy and effective! ✏️And more!! And don’t forget your homework bonus! It’s a Revenue Potential Calculator. Snag it at PetBossSummerSchool.com Get ready for the most useful Summer School sessions you’ve ever experienced! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Pet Boss® Summer School is a brand new experience for pet professionals who want to build a better pet business in a short amount of time! Tune in to a convenient, five-part, podcast series made up of 20-minute (or less) episodes. Lessons roll out July 11th-July 15th, 2022, but don’t worry you can attend Pet Boss® Summer School… any time! Each episode is focused on one topic that is vital to the success of your business, and will give you actionable steps to make progress in that area… even while you’re busy juggling other things in your business! Lesson 1 - Marketing Mini Class Lesson 2 - Selling Skills Lab Lesson 3 - Cash Flow Crash Course Lesson 4 - Operation Station Lesson 5 - Leadership Lecture And we’ve added in a FREE BONUS for our summer school students… downloadable worksheets to help you maximize your takeaways from each episode and walk away with a physical roadmap to success! Head over to PetBossSummerSchool.com to register & download your worksheets, and we’ll see you in class! Lesson #1 - Marketing Mini Class This is lesson one of Summer School, and we’re kicking things off by talking about something no business can go without– Marketing. In this episode you’ll learn: ✏️The different types of marketing and why each is so important to your success. ✏️How to identify gaps in your selling process and focus your marketing on correcting them. ✏️How to create a marketing plan you can be consistent with, and plan your marketing out in advance to relieve some of the pressure! ✏️And more!! And don’t forget your homework bonus! It’s a Monthly Marketing Planner. Snag it at PetBossSummerSchool.com Get ready for the most useful Summer School sessions you’ve ever experienced! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

There are 244.4 million digital video viewers in the U.S. alone, and in this episode, you’ll find out how many of those viewers want to see MORE video marketing from brands they currently follow (spoiler: it’s more than half!). The bottom line is– Video MUST be part of your pet business’ marketing strategy. Maybe you loathe being in front of the camera or don’t feel confident enough. Maybe you just don’t feel like you have enough time, or you aren’t setting aside time in your schedule to make videos. Whatever the reason is that you’re not utilizing video in your marketing, this episode will squash it. We’ll introduce 13 different ways to work video into your marketing strategy, including some quick and easy ones that won’t take much time at all! It’s time to show your customers the human side of your business and build your “know, like, and trust” factor using the number one format used in content strategy… video marketing! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

June was Pride Month🏳️‍🌈, but gender equality in the workplace is something every business owner should have front of mind all year long! This episode contains the highlights of a webinar Pet Boss Nation® hosted called “Gender Pronouns In The Workplace”. We hosted a rock star panel to look at the topic of gender pronouns and creating equitable workplaces from various angles. You’ll learn: Why having a safe workplace for members of the LGBTQ+ community is so important. How to be a socially loud and proud ally. How to handle misgendering + the biggest hurdles as a pet business owner. 💜What to do when you or a team member says the wrong thing and important mindset shifts you can make. Gender Definitions– the difference between gender identity and expression, and cisgender, transgender, and non-binary. Legal rights for the LGBTQ+ community. Know your role and responsibilities as an employer and/or rights as an employee. No matter your personal beliefs, this is an important episode to open the door to conversations about how your workplace can become more equitable and safe for all! Meet our Panelists Lee Finch (He/Him or They/Them), Animal Care Worker + Transgender Panelist Michaela Nielsen (She/Her), President, Soarin Group + HR Specialist Laurie Cox (She/Her), Founder, Unleashed Dog Camp + Queer Panelist Abigail Witthauer (She/Her), Founder, Rover Chase + Ally Panelist View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

If you’ve been wanting to hear directly from a pet industry service provider, this episode is for you! Or even if you’re not a service provider, there are a ton of great tips for running a pet business in general throughout this whole episode! Candace had the wonderful opportunity to sit down and chat with Corey McCusker, the founder and owner of Muttz with Mannerz in Ontario, Canada. Corey is a Pet Boss Club™️ member and dog trainer (as well as many other titles on her long standing resume). In this episode, Candace and Corey cover: 🐶 How to connect with your local community to find great team members while simultaneously offering paw-some mentorship and hands-on job experience. 🐶 Corey’s journey from the corporate world to the pet industry, and what it was like opening a pet business as the pandemic hit. 🐶 The importance of a digital presence for your business, and how to repurpose content and get comfortable in front of the camera. 🐶 How Corey’s business continues to evolve, and her service offerings evolve alongside it. 🐶 How to juggle finding a solid team, training them, managing them, and tending to all the other parts of your pet business. 🐶 And MORE! There’s a little bit of everything for every Pet Boss in this episode! Tune in and leave a review to let us know what you think! More about our guest, Corey McCusker: Corey’s passion for helping humans and dogs excel led her to take a leap of faith and leave her corporate job in 2006 to start two coaching companies. She works with business leaders & high-performance teams, as well as canines. Corey’s 30 years of diverse experience includes over 15 years of dog training, 22 years corporate experience, and the last 13 years as a successful Solopreneur delivering a niche service coaching high-performing leaders, athletes, and canines to achieve their goals. Corey’s roles have included Senior Manager, Dog Trainer, Vet Assistant, Group Tour Leader, and Mental Performance Coach. She believes in giving back to the community and over many years has volunteered at the Toronto Humane Society and the OSPCA. Currently, she is active with Markham Fair, Stouffville Ladies Floor Hockey League, and is proud to be an evaluator for St. John Ambulance Dog Therapy Program. She also holds the position of Director of Communications for the Canadian Association for Women Entrepreneurs and Executives. Corey has made Stouffville her home for the last 18 years and shares it with Mike, her partner, two step-daughters, Karla and Alison, Cleo, her 13-year-old Miniature Poodle, plus her two energetic kittens, Dino and Demi. She stays active with her two businesses and when not with the canines or family she loves playing floor hockey with the ladies or golfing with Mike. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Are you ready for the pet industry Super Bowl?! And by that, we mean: SuperZoo is coming! SuperZoo is one of the pet industry’s largest trade shows and an exciting opportunity to gather with like minded Pet Bosses™️ from around the country! It's happening August 22nd-25th, 2022 in Las Vegas, Nevada, and if you can step away from your pet business for a few days, you should absolutely be there! Why? Well, there are SO many reasons why, but in this episode Candace dives into some of the top reasons, along with great tips for how to maximize your time, go in prepared, and leave feeling confident and excited about what’s to come in your pet business! In this episode you’ll learn: 🐶 Why it’s SO important to invest in your professional development as a pet pro at a show like SuperZoo. 🐶What you’ll discover at the show! It’s more than just finding new products (although that’s part of it). It’s about unlocking new connections, partnerships, learning experiences, and more. 🐶How connection is currency. You’ll find your people at SuperZoo, and those connections will serve you and your business in the long run! 🐶The golden ticket questions you should ask when traveling from booth to booth at SuperZoo! 🐶How stepping away from your business to attend can actually open your eyes to how the homefront operates without you, where your staff might need more training, or if you’re able to take more days off than you thought! 🐶And MUCH more. This episode is packed with so much value and you’ll feel ready to register for SuperZoo and start preparing to make it a magical experience for yourself! So, are you ready to expand your mind while checking out thousands of exhibitors, walking over 300,000 square feet of show floor, learning about over 700 new products, having access to 70 different educational sessions, and surrounding yourself with the most amazing Pet Bosses™️ in the industry? We thought so. Listen in for all things SuperZoo! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Owning a pet business is exciting, but also scary. It’s thrilling, but also exhausting! It’s completely worth it, but can be completely overwhelming… Do you see where we’re going with this? In this episode, Candace talks about what she needed in her pet business ownership days– a community to support her, mentors to guide her, and resources to help her market her business and thrive. Those things just simply did not exist within the pet industry, so she had to fight her way to scaling and eventually selling 7-figure pet businesses on her own. And she DID. And then… She created the Pet Boss Club™️ so that other pet industry professionals would have access to the EXACT tools that would’ve helped her succeed faster. Listen to this episode for: A boost of inspiration to keep going! You WILL have the business of your Pet Boss™️ dreams someday. You just need to know what next steps to take. Motivation! Candace has seen it all– crazy business debt, a recession, dishonest employees, and SO much more. She succeeded despite all of those things, and you can too. AN EXCLUSIVE SURPRISE. That’s right, loyal Boss Your Business podcast listeners. We’ve hidden a special nugget just for YOU right inside this episode. You’ll want to save this phone number (312-847-2404) and listen to the episode for the secret code to claim your surprise! You do not have to feel isolated and stuck in your business, Pet Boss™️. You can see success faster when we work together! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

LGBTQ people own more than 1.4 million small businesses in the United States, and those companies bring in an estimated 1.7 trillion in revenue. Those numbers continue to rise, which we love to see, but we want to stress creating an overall inclusive world always. June is Pride Month, and as an ally to the LGBTQ+ community, we’re kicking things off with an interview with a member of that community who also happens to be a thriving member of the Pet Boss Club™️! Barbara Mundis is the owner of All Star Pet Hotel & Day Care in White Bear Lake, Minnesota. As a lesbian in the LGBTQ community, Barbara stives for inclusivity in her business, and values mentorship and feeling safe in the workplace. Listen in to hear more about: Barbara’s journey from a career in criminal justice to becoming a Pet Boss®, and the differences she saw as a woman in the LGBTQ community. How Barbara prioritizes mentorship for young women within her business. What Barbara is doing to ensure her employees feel valued, safe, and appreciated. How you can create a safe space for your employees, clients, and anyone coming into contact with your pet business. Enjoy, and Happy Pride Month! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

What happens when Candace gets to interview a woman in STEM and pet industry leader who not only owns her own pet retail location, but is making great strides in the study and transparency of pet food nutrition? You get a jam-packed episode bursting at the seams with value, knowledge, and inspiration! In this episode, Candace is joined by Nicci Cammack, founder and owner of NorthPoint Pets & Company, a large independent pet retail store. Nicci has an MS in Nutrition, and is currently pursuing her Ph. D in comparative biomedical sciences with a focus on canine nutrition. Here’s a sneak peek of some of the many topics Candace covered with Nicci: How Nicci got to the point of letting her team handle the day-to-day of her retail business, even if that meant letting them make some mistakes. Her pitbull, Taser, and how her experiences with him propelled her down the path of exploring animal nutrition and a raw diet. Why she switched careers and opened a pet retail location, and how that snowballed into wanting to understand (and change) companion pet food regulation processes. What questions retailers should be asking to ensure quality products on their shelves. What pet industry professionals should really know about DCM. Her journey as a woman in STEM and how we can support others in that pursuit. We were not kidding when we said “jam-packed”! Grab a pen for note-taking, and get ready to absorb the incredible knowledge Nicci brings to the pet industry! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Whether you love using Facebook personally or not, the fact is, it gets 2.9 billion users every single day– so you should be utilizing it to market your pet business! In this episode, Candace reveals the various simple ways to connect with your ideal audience for free using this older but still very relevant social media platform. You’ll learn: How to use your personal Facebook page to direct traffic to your business page. What updates you can make to your personal profile that will tell people what you do loudly and proudly! Small tweaks you can make on your business Facebook page that will have a BIG impact. Common mistakes we’ve seen on pet business Facebook pages and how to avoid them. It’s time to stop hiding! Get on Facebook, connect with your ideal customer, and make the impact you set out to when you became a Pet Boss®! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Your task list never seems to end, Pet Boss™️. In fact, as your business grows, it seems to just get longer! What if someone skilled could take some of those tasks off of your plate… and they could do it all remotely? That’s where a virtual assistant, aka a “VA” comes in. Whether it’s social media management, email organization, invoicing, inventory tracking, or anything in between that would make your life easier and give you more time, a VA might be the perfect fit for you. At Pet Boss Nation®, we get a lot of questions about hiring a VA for your business. Where can you find one? Which jobs can you delegate to them? How much should you pay them? So we brought in an expert to discuss those exact burning questions. Jolanta Smulski of Pet Pro Media is a digital strategist in the pet industry who is amazing at her job (we know from experience). In this episode, Candace chats with Jolanta to find out: How to structure the logistics of working with a virtual assistant, including fair pay, contracts, and communication. Why it is so helpful for a pet business owner to work with a VA. How to overcome whatever is holding you back from hiring a VA to help you in your pet business. And so much more! Listen in to find out why hiring a VA could be the right move for you and exactly where to find one! More about our guest: Jolanta Smulski is a New York-based dog mom and digital strategist in the pet industry. She runs Pet Pro Media, a boutique agency dedicated to helping pet professionals build, launch, and optimize online courses, coaching programs, and memberships. Her Australian Shepherd, Cody, drives her passion for making an impact in the pet industry through online education. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Were you happy with your sales last month? Do you feel like you did all the right things, but you could’ve done better? You could be missing one major part of bringing in revenue: Sales conversations that convert. We know, we know… sales talk does not come naturally to everyone, but that’s okay! Even if you love sales conversations (and are good at them), is your team properly trained? Are they engaging with every customer who walks in your door? Are they leaving money on the table by not anticipating the customer’s needs and helping them solve their problems? Helping people is not being pushy. Sales conversations are not pushy. Those customers walked in your doors, so they’re looking to be helped and spend money. In this episode you’ll learn: Why it is SO important to train your team to engage with your customers. How to stay in control during your conversations with customers. How to show customers what they need– before they even know they need it. How to keep the transaction going even after your customer has left the store. If you apply the three steps to sales conversations that Candace talks about in this episode, you’ll be rolling in the dough, so listen in! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Have you noticed a shift in the workforce? You’re not imagining it, Pet Boss™️. It’s happening! Employees are seeking out companies that truly value them and give them the tools they need to succeed (and rightfully so!). That’s exactly why a solid company culture is more important than ever. In this episode of the Boss Your Business Podcast, we reveal everything a Pet Boss™️ should consider when building or improving on their company culture. What is company culture exactly? How do your employees feel about working in your business? What is the entire experience like, and how does that reflect on your business’ success? You don’t have to feel intimidated reflecting on those questions! We’ll answer those, plus evaluate where your company culture stands and how to do the hard, nitty-gritty work to get to where you want to be. If you need to do some soul searching to assemble the puzzle pieces of your own company culture, we’ll make it really easy by breaking it down into six different phases: purpose, values, behaviors, recognition, rituals, and cues. We’ll also look at the three things we consistently see front and center within businesses that are struggling to improve their company culture, and how you can confidently overcome those common occurrences to build your pet biz dream team! Whether you are ready to build your team or have an existing one, you’ll find value in this jam-packed episode! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Are you struggling to hire employees in your pet business? Did you know that, according to the U.S. Bureau of Labor Statistics, over 47 million Americans have voluntarily quit their jobs recently? It’s being called the Great Resignation, and it’s changing everything about the workforce, how we hire, and how we should determine our business structures further down the road. On today’s episode, I got to speak with Natasha O’Banion, founder of Automated CEO. Natasha is all about automating your businesses so that it can run like clockwork without you, the CEO, actually present. Besides that, she has some amazing insight on how she hires within her own business, how she got into coaching, and how you can hire and retain employees that are a good fit for your business– even during the Great Resignation. Listen in to learn: How to reshift your mindset about hiring and incentive your employees to want to stay (and grow) with you. Why having pet industry experience doesn’t have to be a requirement for your employees. How community presence and outreach can help you hire the right people. What “knockout” questions are, and how they’ll help you easily screen applicants before considering them! I know hiring is a common theme amongst our Pet Bosses™️, so get ready to take lots of notes! More about our guest and where to find her: Natasha O’Banion is the founder of Automated CEO, a systems, sales and leadership training agency. Automated CEO helps business owners structure the front and backend of their business so it runs successfully with your team and without you. Natasha has 20 years of collective experience across the automotive and pet industries, and she shares herStart Scale Sail®️ framework with both product and service based businesses looking to step into a true CEO seat. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

A thriving pet business will rely heavily on one major component: How you manage your cash flow. Overseeing and directing the money coming in and going out of your business will impact your overall profitability. This can feel like a heavy topic that most of us would like to avoid, but hear us out, Pet Bosses™️: You can armor up and face these tough topics head on! In this episode of the Boss Your Business Podcast, Candace gives you the nitty gritty details of managing your pet business’ cash flow, and what she learned from her experiences (like getting out of $400,000 in business debt). You’ll learn: Where to start from three different stages: in the hole, breaking even, or making money but with no plan in place. Three steps you can take right now to increase the cash flow in your business. How to dedicate time on your calendar to managing this part of your business. That you are not your numbers. We can always work toward increasing our business’ profitability, but it also doesn’t define you. Listen in to gain confidence in managing your pet business’ cash flow like it’s just another day at the paw-ffice! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Have you ever wanted to do something ambitious, but someone told you it wasn’t possible? Did you prove them wrong? That’s exactly what happened to Shannon Heitt, our guest on episode 15 of the Boss Your Business podcast. Shannon is the founder and owner of Wiggles and Whiskers Pet Supply in Unity, Saskatchewan, Canada. She’s a fairly new business owner who opened her doors in August of 2020 (yes, during the pandemic), and she has accrued so much business wisdom in just that short timeframe! In this episode, we cover: The extensive demographic research Shannon did before opening her doors so that she felt confident this was a viable business option. How Shannon overcame being denied a business loan initially, and how she didn’t let that stop her from pursuing her dream. Resources for new business owners, even if you have no formal business training or degree. How Shannon is now crushing her revenue goals! Plus, so much more! Pet Bosses™️ in ANY stage will surely pull so much value from Shannon’s experiences, so tune in to hear about her struggles, her triumphs, and her undeniable confidence! More about our guest:Before opening Wiggles and Whiskers, Shannon worked in vet offices, pet supply stores, grooming salons, and doggy daycares. She was also on the board of the local cat rescue, but one job in particular gave her the push she needed to go into business for herself. Find out which job that was in the episode! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Did You Know: With a global market of $180 Billion, it’s projected that just the people in the US will spend close to $110 Billion on their pets in 2022! Have you been considering getting in on that promising action by starting your own pet business? If you’ve ever considered switching up your career path and becoming your own #PetBoss™️, then this episode is for you… And if you’re already a seasoned Pet Boss™️ Pro, it’s for you too! There are some hidden nuggets of pure gold information for any pet business owner– no matter what stage you’re in! In this episode, you’ll learn: How to hone in on your unique skillset to choose which model of #petbiz careers works best for you. Ways to break into the industry, whether that means drawing a business plan up from scratch or taking over an existing business. Whether or not your plan is viable for the long term. The legalities surrounding starting your own business. How to get and KEEP clients through marketing, communication, and more. If you want to be a Boss and sniff out your portion of a BOOMING industry, this is a great place to start. Grab your notebook, because your mind will be swarming with ideas after this one! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

While attending Global Pet Expo 2022, the Pet Boss Nation® team saw so many amazing outcomes happening already for pet business owners that were participating, so we decided to bring the action to you and share what happened while we were there. Listen in for a peek behind the scenes with pet business coach Candace D’Agnolo and team member Jolanta Smulski, and to learn the top six amazing outcomes for attending a pet industry trade show. You’ll hear about how people reconnected, met for the first time, got unstuck in their business, learned new things, made an impact and got recognition! We also celebrated Candace’s birthday at the show, as well as some of her incredible accomplishments. You don’t want to miss this episode! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Our guest in this episode is Anna Woodcock, owner of Brown Dog Bakery in Ankeny, Iowa. Anna has more than doubled her annual revenue in just three years time, jumping from $400,000 to a whopping one million dollars. Not only that, but she truly loves what she does, even after 15 years in the pet industry. That’s a win-win! Over the years, Anna has learned big and small lessons about revenue building, managing the many aspects of growth, and the pressure a pandemic can place on your business. In this episode, she’s spilling all of her secrets, including how she avoids the dreaded “B” word… Burnout. Listen to find out how Anna bosses her business leading to growth, success, and a genuine love for her job! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Has it been awhile since you’ve attended an in-person trade show? The Global Pet Expo is almost here, and we couldn’t be more excited to explore pet industry vendors and get to interact with Pet Bosses™️ in real life for the first time since February 2020. In this episode, we’ll dive into all things trade shows. You’ll hear Candace’s top ten tips for maximizing your time at Global Pet Expo, or really any trade show you attend, so that you leave feeling accomplished, fulfilled, and excited. Candace covers: How to make sure your business is not a museum of outdated inventory. Drawing inspiration from other Pet Bosses™️. Organizing your time for maximum efficiency. Building connections on and off of the trade show floor. What tools to use to stay structured. What to pack to be fully trade show prepared. How to network before, during, and after the expo. Utilizing your experience as social media gold. Keeping track of your orders. Prioritizing your trade show goals. Yes, Pet Bosses™️– this is the ultimutt episode for the tradeshow attendee! If you want to feel confident and prepared heading into this expo or any tradeshow you attend in the future, then this is the episode for you. Plus, find out when Candace will be presenting at Global Pet Expo, and stop by to say hello! After listening, you’ll be raring to go and antsy to hit that tradeshow floor! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Have you ever noticed how the pet industry is so female-driven? In our Pet Boss Club™️ alone, 95% of our members are women! That’s why we’re dedicating this episode to female petpreneurs in honor of Women’s History Month. For this conversation, I reached out to one of the few voices speaking up for female entrepreneurship in the pet industry, Tori Mistick. Tori is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. We talked about why it’s important to dedicate space and resources just for women, and the interesting direction the pet industry is headed. You’ll also hear about Tori’s unique journey with her own podcast and three of her favorite female petpreneurs she has interviewed herself. You’ll walk away from this episode feeling inspired and supported as a #girlboss! Meet our Guest! Tori Mistick is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. Her mission is to help women live their best lives their with dogs - as pet parents and petpreneurs! Her dog mom advice has been featured in BuzzFeed, Good Morning America and The Wall Street Journal. Tori is guardian to two chocolate labs, Lucy and Burt (who she adopted as a special needs senior dog). Their favorite activities include discovering new hikes and coming up with canine enrichment activities to do together. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

In this week’s episode, I’m keeping it real – running a business is hard! I know some of you are going through tough times, and I want to help remind you that it’s only a season and you can take control of your future. I’m talking about what challenges entrepreneurs like you are facing, the decisions you have in front of you and how to get through them. Whether it’s working the hours you want, getting paid what you deserve, spending time with the people (and pets) you love, or even expanding your business and preparing to sell it one day, we’re in different places in our journey and are headed to different destinations. But there are a few things we all can do to make our businesses support the lifestyle we want. I’m sharing my problem-solving method you can use to find solutions, test new ideas, and get more efficient with your time, so you can fill up your cup and show up as your best self. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

In this episode, I help you shift your mindset about competition and open your eyes to the unlimited potential for your business. We’ll go on a journey together from a place of scarcity to a place of abundance where you’ll see there is enough business to go around for everyone. Along the way, we’ll crunch some numbers to understand the true size of your market and who is your real competitor. Then we’ll talk about the reasons why community over competition is important, ways you can handle bad energy and attitude when it happens, and how you can connect and coexist with your competitors. By the end of this episode, you’ll understand that competition is actually really good for your business and how we are better together as a community and not alone as individuals. Because this business thing is hard and worrying about what other people are doing limits you from your full potential. Everyone needs to listen to this episode, and we hope you share it with your competition! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

The last two years have been challenging for everyone, but pet professionals like Carly Patryluk, owner of House of Paws and member of the Pet Boss Club™️, found ways to turn these challenges into opportunities and create record-breaking revenue in their pet businesses. In this episode’s interview, you’ll get inspiration and advice for ways you can lift up your pet business using events and promotions. Hear about how Carly went from $11,000 a month in revenue to now almost $60,000 a month in just two and a half years after opening her business – only a few months before the pandemic. If you’ve been concerned about organizing events in these uncertain times, you need to listen to this interview! Carly shares how she navigated hosting events during the pandemic and lays out one of her favorite promotions that recently gave her a record sales day. Press play to learn these secrets to success in the pet industry! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

It’s not your customer’s job to remember you. It’s your job to remind your customers how amazing it is to do business with you. In this episode, we’re spicing things up and kicking your event calendar up a notch to help you bring in more money, attract new customers, and raise awareness about your business. If you’ve ever planned an event before, chances are you may feel that they take a lot of time to plan and are hard to make a success. But with the right signature event, any pet professional can successfully increase their sales! In this episode, I’m sharing three promotions you can implement right away to give you something to talk about, encourage customers to come in more often, and get them talking about your business. Games - BINGO, Candyland, Scavenger Hunt 5th Saturday Sales Challenges After you listen to this episode, you’ll want to have a robust event and promotion calendar as part of your marketing plan. And once you host one of these signature events, you’ll be wondering why you didn’t do it sooner! So, grab your notebook and pen and press play to get started! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Whether you love marketing or hate it, you have to do it in order to grow your business! In this episode, Candace D’Agnolo, the CEO and Founder of Pet Boss Nation®, sat down to talk to Pet Boss Club™️ members that have had tremendous success with their independent pet business marketing with the help of Pet Boss resources and one-on-one coaching. Listen for business marketing tips and tricks from Amanda McReynolds and Flo Glodde of Pure Pet in Carbondale, IL, who’ve had their fair share of learning lessons and experiences over the years, and are now killing it on social media and in email marketing! They’re spilling their secrets about how they made marketing magic happen and saw incredible growth in customer sales. You’ll want to grab a piece of paper and pen to jot down their marketing ideas that you, too, can use to increase your following on Facebook and Instagram and convert followers into customers. And you won’t want to miss best practices for activating and maintaining your email list, and mistakes to avoid when organizing pet events! Ready to uplevel your marketing game? Press play on this episode to learn how! View Transcript Show Notes Join Us Online Facebook Page Free Pet Industry Facebook Group Instagram Website

Hear all about the journey of Candace D’Agnolo, the CEO and Founder of Pet Boss Nation®. From failing to scaling, broke to naming her price and selling businesses, and from chained to her storefront to traveling the world. She has experienced firsthand the extreme struggles and successes of pet ownership since 2004 in starting and running three businesses. In this episode, you’ll hear about the early years, the hard years, and then the "She finally figured it out" years that happened before she even started Pet Boss Nation®! In this episode, you’ll hear all about the blood, sweat, and tears (along with the drama) that went with running a dog empire while managing multiple locations and types of businesses. Believe us when we say that she’s seen everything, from several recessions, employee theft, huge bank debt, to personal hardships; and a lot of these came from simply growing too fast in her businesses, among other things shared in this episode. Halfway through her pet career Candace learned that she really loved small business and invested heavily in her professional and personal development. She welcomes you to learn from her experiences so you don’t make the same mistakes, and be inspired by her journey to go for your dreams! Whether it’s that you want to be out of debt, pay yourself, build the dream team, take time off, open another location, or retire, whatever it is, we are here to support your dream and help you achieve it. Press play on this episode to get all the juicy details and inspiration you need in your pet business! Access the episode transcript here: https://bit.ly/petbosspodcast4 Access the full show notes here: https://petboss.com/episode4/ Join Us Online Facebook Page Free Pet Industry Facebook Group Instagram Website

My guest today says less 4% of pet professionals are people of color. If you’ve ever been to a pet industry trade show, pet consumer expo or conference you may have noticed that it’s a bunch of white people. Black-owned brands, businesses and pet professionals are underrepresented in the pet industry. In today’s podcast episode we talk about it, we celebrate new initiatives and provide some resources to explore how we can do our part in supporting these awesome pet bosses. Lashonda Geffrard is the co-owner of a pet grooming salon in Ocoee, FL called The Paw Shop. She’s had a record year in 2021 and even just purchased a new mobile grooming vehicle to expand into those services this year. On top of running a successful salon and charity, last year, Lashonda launched the Black Pet Business Network, a non-profit bringing together like-minded pet industry business owners, professionals and influencers with the mission of growing strong black pet brands. I love her spirit and courage to step up as a leader. Get the full episode transcript here: https://bit.ly/petbosspodcast3 Access the full show notes here: https://petboss.com/episode3 Join Us Online Facebook Page Free Pet Industry Facebook Group Instagram Website

Are you actually successful or accidentally successful in your pet business? Sure times are good right now! You might be riding high on the fact that so many people got pets over the last two years. But, what happens when things change AGAIN? Because they will. There’s always good and bad times in business… that’s why they often compare it to a roller coaster. In this episode, Candace D’Agnolo shares the five key areas of customer retention and dives deep into each with examples and suggestions on what you can do to overcome obstacles, too. The Pet Boss™️ Business Success Cycle is a circle and includes the following points… Meet New People Build a Relationship Ask for the Sale Sell them More Maintain the Relationship Get the full episode transcript here: https://bit.ly/petbosspodcast2 Access the full show notes here: https://petboss.com/episode2 Join Us Online Facebook Page Free Pet Industry Facebook Group Instagram Website

It’s here! Our very first Pet Boss™️ podcast!! This episode is JAM PACKED with pet business tips. So, grab your notebook because Candace D’Agnolo, your show host, CEO & Founder of Pet Boss Nation® is sharing the 5 biggest lessons she’s learned over 20 years of owning and operating her pet businesses. Pet Boss Nation® is a global collaborative community, helping pet professionals move from their passion of pets to being profitable pet bosses. We’re turning 5 this month! From 0 to a community of 4,000 pet industry professionals, we grew an experience that was desperately needed in the pet industry. This year clients are hitting their first 7-figure revenue mark, pet pros are taking vacations and even moving to their dream countries while they manage the business from afar. We have members hiring their first employee and some committing to watch their finances better or even getting over the fear of being on camera. Here are the five areas that helped Candace AND hundreds of other Pet Boss™️ Clients: Secure Your Brand Assets Protect Yourself Community Over Competition What Doesn’t Kill You Makes You Stronger Your Online Presence Matters Press play on this episode to get all the extra details on each of the 5 success lessons! No matter where you are right now, the lone wolf or the alpha dog, know that we all start somewhere and we’re all on our own journey. We can guarantee that listening to this podcast will give you a holistic approach to your pet business! This is just the beginning of our journey together! Get the full episode transcript here: https://bit.ly/petbosspodcast1 Access the full show notes here: https://petboss.com/episode1 Join Us Online Facebook Page Free Pet Industry Facebook Group Instagram Website

This is a podcast for the local pet business owner. Get foundational business tips mixed with the latest secrets of what’s working now, especially in this challenging world. Hear honest conversations from industry peers working the streets of Main Street, where dog business is BIG business. So, if you’re a pet supply store, grooming salon, dog daycare, boarding facility, pet sitter or dog trainer - we welcome you! What really sets this show apart from others in this space is that your show host, Candace D’Agnolo, the CEO & Founder of Pet Boss Nation® - has started, scaled and sold successful pet businesses in almost every niche of the pet industry. Not only that, but her business had multiple locations, a team of 30 people, and annual revenue hitting multiple 7 figures. What this means for you is that you’ll get a holistic approach from someone who’s been on your biz journey from start to finish. Intrigued? Press play. Connect with us! PetBoss.com - learn more and access our blog Pet Industry Facebook Group - https://www.facebook.com/groups/petbossnation/