Pet Boss® Podcast with Candace

What does achieving Pet Business Bliss look like for you? More time? More money? More freedom? More traveling? Whatever it looks like, you deserve it, but it’s going to take a lot of hard work to get there, of course. Owning a pet business is no joke, after all. But what if you knew where to focus your time and attention? What if you could pinpoint all the moving parts of what makes up a successful business and list out tangible steps to conquer each of those parts? You can– using the Pet Boss Success Pillars. In this episode, Candace is going to: ✨ Introduce what the Pet Boss Success Pillars are. And explain how each building block is an important puzzle piece to your unique Pet Business Bliss! ✨ Run a Business Health Check. This will reveal exactly where you stand in your journey toward Bliss and which foundational pieces of your business need the MOST attention. ✨ How this helped her reach success in the past! After starting, scaling, and selling three different pet businesses, she has seen it all, and these foundational pieces are MUSTS to being successful. ✨ List out your choices… What is your next step? Where will each decision lead you? Listen in to see MORE success faster and with fewer headaches! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Running a business is doable… but it is NOT easy. And unlike many more traditional jobs, you can’t just “leave work at work.” It follows you home, it intersects with your personal life, and some days, you might even go as far as to question why you chose it. That is normal! Running your business is probably harder than you ever imagined it could be, but that’s why it is so important to have the right support. Even on your hardest days, I want you to remember– this isn’t Mission Impossible. Business owners are a breed ALL their own, and YOU possess the ability to make your dreams come true! In this episode, we’re hitting reset on your MINDSET, which is something you definitely have to get in order to be able to handle everything business ownership throws your way. Today we’re talking about the three Mindset MUST-Have’s for business owners. These three qualities will help you: ✨ Conquer any and EVERY setback in your business. Learn how to dismiss negativity, keep excuses from creeping in, and handle the hard things like a Boss. ✨ Keep learning and improving. Be open to the unknown… because you never know where it’ll take you. ✨ Evaluate risks. Because you want to be smart, but you also want to know when “taking a leap” is worth it. I want you to get really honest about your mindset and your choices. If you stay in a negative mindset cycle… how will it affect your business? We’ll figure it all out together, so tune in! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

If you could ask Candace one question relating to your business right now and get feedback… what would you ask? Well on top of the MANY free resources we offer pet pros at Pet Boss Nation®, like this podcast and our highly recommended blog, we also offer a way for you to submit questions to Candace and have a chance at hearing them answered! This episode is deep diving into some anticipated answers that came in from two petpreneurs who wanted Candace’s advice and asked a question at AskPetBoss.com. In this episode, you’ll learn: 🐾 How to optimize your Instagram profile description, utilize different revenue streams, and do it all in a clever way that really connects with your audience. 🐾 How to clarify exactly what your business does and portray that consistently throughout your brand messaging… so no one ever questions what you offer again. 🐾 How to prepare to leave your business– from when to start preparing, to how to make the transition with your employees and customers, and everything in between! Do YOU have a question for Candace? If you need an answer, chances are that there’s another pet pro out there that needs it too! Don’t be shy. Ask away! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Business owners make mistakes– and Candace made them once too. Making those mistakes and turning them around to become WINS is what led her to become a business coach in the first place. It wasn’t until she invested in her own professional development and hired business coaches that she was able to turn her businesses around and eventually name her price in selling them. So… What is a business coach? Do you need one? In this episode, Candace talks about: 🐾 Her road to business coaching and why investing in it made the biggest difference in her business and life. 🐾 Why not ALL business coaches are created equal– and how to find the right one for you. 🐾 How a business coach can open your eyes to the mistakes you could be making– your pricing, your hiring, your cash flow, and more. 🐾 How you might be too close to see your business in focus, and why an outside, unbiased opinion could be your game changer. 🐾 And SO much more about business coaching! There was once SO much that Candace had to learn, and she didn’t even realize it. Is that you? Discover if business coaching could take your pet business dreams from troubled waters to smooth sailing! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Where are your loyal, raving fans, Pet Boss? If you’re thinking… “I don’t know if I have any of those…” Then you might have a retention problem. This is the final episode of a four-part series where I teach you how to find more potential customers, get them to buy, and then… keep them coming back again and again! And THAT is how you grow your business, make more money, and keep your marketing funnel running smoothly. In this episode, you’ll learn how to take a paying customer and get them to come back ASAP… and then as frequently as possible. We’ll cover: 🐾 How to retain customers beyond just loyalty programs, sales, and events (yup, there’s more to it!) 🐾 All the different ways you can communicate with your customers and keep your business top-of-mind. 🐾 How to map out your customer experience with touchpoints GALORE. 🐾 6 things you can do that add up and extend the lifetime value of your customer. 🐾 And more! There’s so much value in this episode, and I know your raving fans are out there and just ready to buy from you again and again… so let’s give them no excuse NOT to. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

You’re leaving money on the table, Pet Boss. 💸 So, where is the snag in your sales process? Or… do you even have an official sales process? A recent Pet Boss Nation® survey showed us that one of the biggest struggles of small business owners in the pet industry is finding more customers. But once you find the customers, you have to make sure they buy from you too! In the last two episodes, we talked about how you’re going to put your business on center stage through your marketing. In this episode, we’re talking about CONVERSION– turning those lookers into raving fan buyers. Conversion is a BIG concept, but within this episode, we’ll break it down into the KEY things you need to think about, like: 🐾 Your customer experience. Put yourself in your customers’ shoes. Do you make it easy and convenient for them to buy from you? 🐾 Your sales process. Now that your customers are looking, calling, and walking through your door… what are you doing to actually offer the sale? 🐾 Your value. Is your pricing on point? Is your customer clear on how they’ll benefit from what you’re offering? So put on your customer goggles, Pet Boss. Let’s take a look at your business through their eyes and see what might be stopping you from scoring the sale! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

If you build it… the customers will come when you FIND them. Wouldn’t it be nice if finding customers to buy from your business was just an “if you build it, they will come” scenario? It’s not the case, and you’re not alone if you’re in need of more people buying from you to reach the business goals you have in mind! The more eyes you have on your business, whether in person, online, or elsewhere, the more traffic you create…. And then the more customers you bring in and turn into raving loyal fans. It’s traffic, conversion, and retention… and it all plays a part in making more money in your pet business! Luckily, this episode marks the start of a deep dive into all three! Today’s episode focuses on TRAFFIC. Candace walks you through: 🐾 What traffic actually is– because there are more ways to be seen than you’re probably thinking! 🐾 Two major rules to keep in mind for your business– to get seen AND stand out. 🐾 The results you can expect when you start consistently feeding your marketing funnel with potential buyers. 🐾 The 3 by 10 rule– a 20-minute exercise that’ll leave you with 30 days of content ideas for your business! 🐾 How to STOP hiding in your business and find the confidence to market yourself. You are not annoying your audience! It all starts at the top of the funnel, Pet Boss! Dive into this episode before we release the next two that will tackle conversion AND retention. Once you nail down these three things in your business, you’ll be truly unstoppable. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Are you battling the same problem many pet business owners are facing– how to find more customers? A recent Pet Boss Nation® survey showed us that this is still one of the top problems that pet business owners are facing, and while you might think you can just spend more on marketing to fix this issue, you’ll quickly realize– Marketing is SO vast. Where should you spend your hard-earned money? And how much of it should you spend? More customers = more money in your pocket, business growth, and pushing you toward the business you’ve always dreamed of. So you have to find the perfect mix of marketing strategies to meet your specific goals! In today’s episode, Candace explains: 🐾 The five marketing monsters you MUST face to find the customers who want to hear from you. 🐾 How to not only find the customers– but KEEP them coming back. Plus, how to get your current customers to spend more money with you! 🐾 What your marketing funnel looks like, and how to keep feeding the funnel and always have new potential customers coming your way. 🐾 Your homework for the next 30 days (it’s easy, we promise! It’ll get you into a consistent groove, and consistency is KEY.) 🐾 And so much more! In the next three episodes, Candace is going to take the concepts she explains here and break them down even further so that you can stop hiding inside of your business and attract more of your raving fan customers. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Candace is BACK from maternity leave! 🥳 And she has a lot to catch you up on after being off for 110 days. YES, Candace was able to step away and focus on being a new mama for 110 days! But the ability to have time off from Pet Boss Nation® did not necessarily come easily. There was lots of prep work involved, and a WHOLE lot of trust in her team, who she had to set up for success. So if you’ve been on the edge of your seat to hear how things went, this is the episode for you, and you can learn some valuable lessons to apply in your own business (and maybe set yourself off for some time off too!) In this episode, Candace talks about: ➡️ The steps she took leading up to her maternity leave, and how systems and processes came into play in a BIG way. ➡️ How the actual maternity leave went. Did Candace have to put out any fires? How did her team handle the parts of the business where Candace usually provides facetime? ➡️ The answer to a question asked by a Pet Boss Nation follower… How did she trust her team enough to step away for that long?! ➡️ A few things she learned while on maternity leave… because new motherhood plus running a business is a whole different type of hard, but there are certainly some lessons you pick up along the way! ➡️And so much more! Was everything perfect while Candace was away? No. But did we push ourselves as a team to be the best we can be for our community? Yes. And we’re all better for it! This is all possible for you too. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

If you read the title of this episode and thought– “I could NEVER imagine spending $300K on business coaching!” Then this episode is definitely for you! Investing in yourself is single-handedly one of the best things that you can do for your own peace of mind, your future, and your pet business. While $300K might sound like a lot, you also need to consider the timeframe and the RESULTS Candace saw. And she’s giving you the exact details behind that big (kinda scary) number in this episode! Here’s what you’ll learn: ✨ What sent Candace down the path of professional development– even though she was buried in a big ol’ pile of debt and not paying herself in her business. ✨ The mindset shift that investing in yourself leads to, and why it’s KEY to making tangible changes in your business results. ✨ How this investment gets you into rooms with the right people– the ones who want what’s best for you and are willing to share their juicy secrets to get you there ✨ Why you have to put on your metaphorical business oxygen mask FIRST so you can be strong for your team, your customers, your vendors, your suppliers, and your family. ✨ The domino effect of investing in yourself. You putting in the work inspires others (like your team) to want to be better, do better, and commit to the success of your business! ✨ The varying price points of professional development. Your number doesn’t have to look like Candace’s, but you can still make a GIANT impact on yourself and your business. Find out what your pet business brain is hungry for… and then FEED IT! 🧠 View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

If you’ve ever thought about starting (or adding) a pet bakery, then you’ll 100% want to sit, stay, and take notes during this episode! Candace sat down to chat with a friend, one-on-one client, Pet Boss Club® member, and Pet Boss All-Star, Jennifer Thomas, owner of Lucky Dog Pet Grocery and Bakery. And by “sat down to chat” we really mean– together they unlocked a smorgasbord of pet bakery knowledge that is so specific it’ll kick your pet bakery ideas into HIGH gear and get you to take action! In this episode, you’ll learn: 🧁 Where in the world to start if you want to open a pet bakery. Do you need fancy schmancy equipment? How much space do you need? (Spoiler– Jennifer bakes THOUSANDS of cookies in just 150 square feet!) How do you come up with recipes and learn to decorate your baked goods? What are the price points? And SO much more! 🧁 How to wholesale. Once you’re ready, what steps do you take to get started? What logistics should you consider (like registering with the Department of Agriculture)? What’s the shelf life of your items? 🧁 What private labeling is. How can you do it to give your customers a customized experience? How can it bring in more revenue for you? 🧁 How Jennifer has grown her bakery business despite significant challenges. What made all the difference for her through 2020 (and beyond)? What is her store known for (hint: it’s something fun they can watch through a window!)? You’re going to take so much away from this episode, and if you haven’t thought about a pet bakery in your business before– you definitely will now! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Have you ever partnered with local animal rescues in your business? If it didn’t go as planned– this episode is a MUST listen. And even if it did, there’s something for you too! Today’s guest is Alison Schwartz, the owner of All Pets Considered in Greensboro, North Carolina. Want to know why Alison is our go-to person on this topic? Because on top of running a successful multi-location pet supply store, she also runs an equally as successful rescue called Doxie by Proxy. In this episode, you’ll learn: 🐶 The challenges and benefits of working with rescues and how to ensure your relationship is a win for both parties. 🐶 How to build strong, drama-free relationships with rescues that both benefit your business and support your local community. 🐶 Common mistakes pet businesses make when working with rescues and how to avoid them. 🐶 Genius marketing strategies that will call attention to your business AND the rescue organization you’re working with. 🐶 And so much more! Working with rescues doesn’t have to be hard, but there are a few things you should know before you get started! Dive in, take notes, and steal these ideas to implement in your own pet business. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Our guest in this episode, Alysa Slay, is not only a long-time Pet Boss Club® member and all-around awesome human, but she’s also the mastermind behind Camp Dogwood– an overnight camp for dogs and their humans (craving s’mores now?! So are we.) But her expertise gets better– she also has her doctorate in Clinical Psychology. Yup, she’s a bona fide brainiac pet business owner! We had to bring her onto the Boss Your Business podcast to share some of her genius strategies for understanding the people who make your business tick. In this episode, Alysa shares: 🧠 Why your employees might be struggling to follow policies, remember their job responsibilities, or keep up with their workload. 🧠 How to ensure your training methods are setting your team up for success, no matter their learning style. 🧠 The number ONE thing that is likely disrupting your team’s success. 🧠 And SO much more. You can’t clone yourself, but you can learn how to communicate with the people who will have all paws on deck inside your business so that everyone wins. Listen in to find out how! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Jen Havens of Two Dogs Pet Services & The Real Life Dog is a Pet Boss All Star for a GOOD reason… She has started TWO pet industry businesses over the years–one pet sitting business that has served over 30 different species and one in-person and virtual dog training business. Along the way, she’s picked up more than just hedgehog poop (yup, hedgehogs are on her resume though!) She’s gained the wisdom to build a stronger-than-Kong toys company culture AND has learned how to really dig into communicating with her clients (both dog and pet parent) to get to the root of their problems. What really stands out about Jen is her impeccable attention to catering to the welfare of the pets (and PEOPLE) in her and her team’s care.. And both of her businesses are the perfect reflection of that philosophy! In this episode, Jen is sharing three business lessons that will have a big impact in your own pet business, no matter what your niche might be. And 🚨SPOILER: You’ll pick up a few definite life lessons along the way too! Ready to hear Jen’s lessons? Listen in to borrow her secrets to success! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

You know Candace D’Agnolo, the CEO and founder of Pet Boss Nation® (and the host of this podcast!) But how about you meet the team behind the scenes helping her to deliver the best and most supportive pet industry community out there?! This episode is a TEAM TAKEOVER! In this episode, you’ll meet: 🐾 Jolanta, our operations manager and queen of organization & on-task execution. 🐾 Maddie– our creative director who is also a fellow pet business owner and MASTER of social media presence for pet businesses. 🐾 Cait, our copywriter and content writer helps to create the wildly helpful content for pet industry professionals that we release regularly. 🐾 Megan, our social media and community manager, who brainstorms our social media content, makes sure it gets published, and interacts with the members of both our private AND public Facebook groups. In this episode, the team is really giving you a peek behind the curtain. How does Pet Boss Nation® really do it all? And what’s the motivation behind our mission to help pet business owners like you? Give this one a listen and find out! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Do you trust your intuition as a pet business owner? You will trust it even more once you master active listening as a skill! Liz Murdoch is an animal communicator who has the conversations with pets that most people would love to have. She receives messages that give pet parents valuable information about their pets’ wants… But she also teaches teams and pet business owners how to actively listen and gather information about their customers. In this episode, you’ll learn: 🐾 Exactly what an animal intuitive or animal communicator is, and how you could potentially partner with one in your pet business. 🐾 What a LIVE pet intuitive conversation looks like– as Liz has one with Candace’s dog, Clover! 🐾 How the foundation of Liz’s talent is rooted in listening, and how you can teach your team how to actively listen and better serve your customers. 🐾 The five steps to developing your intuition, so you can stop second guessing yourself and your business decisions! Ready to listen? And we mean really listen. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

What new and exciting things are brands in the pet industry doing right now? What are the “IT” trends happening in real-time? Well, after attending Global Pet Expo, an exclusive annual pet industry trade show that happens in Orlando, Florida, we can definitely speak on this topic! This year’s Global Pet Expo, hosted by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA), was one for the books. The energy, the innovation, the glimpse into the future of the pet industry… we broke it ALL down for you in the episode. You’ll hear about: 🎧 How these brands are bringing fresh excitement to the pet industry and what made it different that they could show that off in person. 🎧 The creativity we saw! Use it as inspiration in your own businesses. 🎧 CONTENT. We were surrounded by so many content opportunities… and you can even steal some ideas for content to create AFTER the show. 🎧 Collaboration! How can partnering with petfluencers and other brands and businesses help your pet business grow? 🎧 And so much more! Whether you attended Global Pet Expo 2023 or not, you’ll walk away with tangible ideas to implement in your own pet business… PLUS, you might even be inspired to attend the next pet industry tradeshow! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Dom Hodgson, AKA the Pet Biz Wiz, has the magic wand that’ll help you INFUSE proven Disney magic into your pet business’s marketing. Dom helps pet business owners make more money and create a more impactful business by teaching how to position yourself as an expert leader, which helps you attract more high-end clients. He’s also the author of How to Disnify Your Pet Business, where he breaks down the nuances of the WOW factor Disney is so well known for and how you can use those same methods within your own pet business. In this interview, you’ll learn: 🪄 Why your marketing is directly impacting the type of clients you attract and how to bring in the ones who are willing to pay MORE for your services. 🪄 How to sprinkle the magic pixie dust into ordinary things within your pet business– and watch your customer experience soar. 🪄 How to identify your customer’s “villain” and communicate how you’ll help them defeat it! 🪄 Why it is important to switch up your promotions for a quick and easy refresh! 🪄 And MORE! Ready to Disnify your pet business and send your profits soaring? Then don’t miss listening to this one. 🎧 View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Happy happy birthday to Pet Boss Nation’s CEO, Candace! 🥳 And who knew she’d be the one giving out gifts on her own birthday with this jam-packed episode?! In honor of her special day, Candace dedicated an entire episode to all the ways you can incorporate pet birthday paw-ties into your pet business. Not only will celebrating pet birthdays offer your customers an even better experience with your business, but it’ll BOOST your bottom line! In this episode, you’ll learn: 🎁 SEVEN ways to monetize pet birthdays in your business (and how to execute these ideas in a way your customers will truly appreciate.) 🎁 The distributors and bakeries you can purchase your pet birthday gear accessories and cakes from. 🎁 Exactly how to market your fun birthday offerings. 🎁 And so much more! Your customers want to spoil their pets on their birthdays and “Gotcha” days, so make sure you’re giving them that opportunity! Listen in so you can implement pet birthdays into your pet business ASAP. 🎉 View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

If you’re feeling border-line-burnt-out as a pet sitter, are interested in adding pet sitting to your business, OR… maybe want to start a podcast, then you HAVE to hear from this dynamic married duo who does it ALL! In this episode, Candace interviews Collin and Meghan Funkhouser of Funky Bunch Pet Care, a multiple six-figure pet care company. Meghan and Collin are no strangers to sharing their stories and expertise within the pet industry. They even host their own podcast titled Pet Sitter Confessional, which is ranked in the top two and a half percent of all podcasts worldwide! But today, they’re speaking directly to the Pet Boss Nation audience, and they sure have a lot of valuable insights to share. Listen in to learn: 🐕 How Meghan and Collin operate as a team, especially as a married couple running a pet business together. 🐕 Their journey through building a now multiple six-figure pet care business, including the hardships they’ve faced along the way and times they’ve had to pivot to reach their business goals. 🐕 How they started their podcast and have used it to build a supportive community for pet sitters (and pet pros in general). 🐕 How you can establish boundaries in your business that will help you reach your goals before you get too burnt out to carry on. Every second of this episode is packed with valuable tips, advice, and motivation from two of the best pet care providers in the business. You do NOT want to miss it! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Women own 42% of all businesses in the United States. That’s 13 million businesses! Yet women still face unique challenges, including revenue and capital disparities… So what can we do together to ensure women in business (especially in the pet industry business) can continue to see growth and overcome the unique hurdles thrown their way? Well, for starters, we can tell each other’s stories and lift each other up. And in honor of Women’s History Month, we’re doing that by sharing the journeys of TWO women making an impact (and history) in the pet industry. Today’s inspirational guests are: ✨ Heather Coots, the CEO of King Wholesale Pet Supplies, which is a national distributor out of Northern California, board member of the World Pet Association, and Pet Boss Club member. ✨ Liz Schmitt, Vice President of Sales and Marketing at Packer Mellem, and co-owner of Momentum Carnivore Nutrition, a freeze-dried manufacturer of dog and cat treats, toppers, and food, and also a Club member. Heather and Liz have very different stories about their journey through the pet industry, but both stories ultimately point to the same point: Women are making BIG waves in the pet industry, and you can achieve anything you want. Get ready to find out how things have changed in this industry over the years, what opportunities there are for women now (including becoming a certified woman-owned business), and where we can expect the trends to take us, especially given the fiery passion women are bringing to the table. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

You know how flipping excited your dog gets when you grab their leash and tell them they’re going to doggy daycare? → THAT’S how excited we are that Global Pet Expo is almost here. It’s all happening in Orlando, Florida March 22nd-224th, and if you’ve been on the imaginary fence about attending, you’ll officially leap over the fence and be ready to register after this episode! While our CEO, Candace, is on maternity leave, Jolanta and Maddie from the Pet Boss Nation team stepped in to give you their perspectives on attending Global Pet Expo– and they have surely learned a thing or two (actually, MORE) while attending this particular pet industry tradeshow themselves. In this episode, you’ll discover: ✨ Tips for conquering the Expo like a Pet Boss, no matter your niche (but Maddie gives some REALLY detailed tips for buyers, retailers, manufacturers, and exhibitors since she has experience as all of the above!) ✨ How attending Global Pet Expo can help you grow your business. What kind of partnerships can you build? What connections can you make? How does it all apply once you get home? ✨ Content ideas! Everything at Global Pet Expo is content, and you should absolutely be sharing it with your audience (or engaging them by doing polls!) ✨ How to narrow down the learning sessions and events. Which ones will be most beneficial to you? Plus, find out where you can find Pet Boss Nation hanging out! Whether you’re a seasoned veteran of Global Pet Expo or a first-timer, you’ll unleash some next level tips that’ll ensure this is your best experience at Global Pet Expo ever. So listen in! View Transcript Show Notes Register to attend or exhibit at Global Pet Expo 2023. Check out the Global Learning Sessions.

You’re an avid Pet Boss® Podcast listener… but have you ever considered starting your own podcast? A podcast is another creative platform that can have a huge impact on your business goals. At Pet Boss Nation®, the podcast has helped us build our email list, gain new customers, and support our growing community in a brand-new (and accessible) way. And today, we’re sharing our secret podcast weapon with you! Her name is Sarah Heeter, and she’s our brilliant and talented podcast producer. Seriously, grab a notepad for this one because by the end of this episode, your brain will be overflowing with podcast ideas and inspiration. In this episode, Sarah shares: 🎧 The podcast industry stats! You are NOT too late to the game. 🎧 How starting a podcast can lead to business growth and connecting with your ideal audience. 🎧 IDEAS. What would your podcast be about? Sarah gives real-life examples based on our own Pet Boss Club® members and their businesses. 🎧 The exact next steps if you’re interested in starting a podcast. ✨BONUS✨→ Sarah’s enthusiasm is contagious. Consider this episode a free pep talk from her because your confidence will be off the charts after listening! Are you ready to start something fun AND beneficial for your business? Let’s get the podcast ideas flowing! View Transcript Show Notes SarahKHeeter.com Follow Sarah on Instagram Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

If you’re a petpreneur who feels like you can’t take a week off from your business, let alone THREE months, then this episode will truly show you what’s possible. Our CEO of Pet Boss Nation®, Candace, is officially on maternity leave, but having the ability to step away from the business didn’t happen overnight. She and the team have been working to prepare the business for her leave for four months! Along the way, Candace realized that the steps she took to prepare could be applied to any pet business… and not just for a maternity leave. By following the steps she shares in this episode, you could: 🐾 Take more time off from your business regularly. (Vacation, anyone?!) 🐾 Be prepared for any type of leave of absence, whether planned or not. 🐾 Truly unchain yourself from your business and have more of a personal life! Prepare your pet business NOW so you can feel completely comfortable stepping away when and if needed. These thirteen thorough and proven steps will get you there! View Transcript Show Notes Resources Mentioned Clockwork: Design Your Business to Run Itself by Mike Michalowicz Buy Back Your Time by Dan Martell Project Planning Softwares: Airtable Trello Monday Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

This is the third and FINAL episode of our three-part Pet Boss All Stars 🌟series! What’s a Pet Boss All Star, you ask? They’re long-time Pet Boss Club ® members who actively support others in the Club by answering questions, offering advice, and sharing their own real-life experiences as pet business owners. And if you had to ask, you may have missed parts one and two of this series, so make sure you go back to hear more great business advice from successful petpreneurs in episodes 62 & 63! But in today’s episode, you’ll hear from: 🌟 Amanda McReynolds, the owner of Pure Pet in Carbondale, Illinois. 🌟Jen Havens, the owner of Two Dogs Pet Services in Monrovia, California. 🌟 Dani Edgerton, the owner of Paws on Main, A Place for Paws, and Paws Dog Wash in Canfield, Ohio. 🌟 Maddie Shutts, the owner of Modern Companion in Chapin, South Carolina. These Pet Bosses are covering niches within the pet industry far and wide, so you will absolutely find something you can apply to your own pet business within each of their journeys. Enjoy getting to know and being inspired by these leaders in the industry! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Welcome back to part two of hearing from our Pet Boss All Stars. 🌟 They’re long-time Pet Boss Club® members who actively support others in the Club by answering questions, offering advice, and sharing their own real-life experiences as pet business owners. If you love hearing the stories and advice of other successful petpreneurs, then this three-part series is for you! Make sure you go back and listen to part one if you haven’t already, and then get ready to be inspired by today’s guests: 🌟 Shannon Heitt, owner of Wiggles And Whiskers Pet Supplies in Unity, Canada. 🌟 Lori Riegler, owner of Off Leash Milwaukee in Milwaukee, Wisconsin. 🌟 Pattie Zeller, owner of Animal Connection in Charlottesville, VA. 🌟 Elaina Stanley, owner of Three Happy Hounds in Fernley, Nevada. Our Pet Boss All Stars stretch across various niches within the pet industry, and many of them bring in multiple revenue streams. You will 100% find something that will be helpful to you while you grow your own pet business! Listen in, and don’t forget to subscribe to get notified when the last part of this series releases! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

We know how much you love hearing from fellow pet professionals about how they got started, what helped them grow their businesses, and what’s working for them right now… It’s inspiring to hear about the journey of others, and it can help you dream up new ideas for your own business when you see what’s possible! That’s why you’re definitely not going to want to miss this THREE-PART podcast series coming your way. We’ll introduce the members of our newest program– the Pet Boss All Stars. 🌟 They’re long-time Pet Boss Club ® members who will actively support others in the Club by answering questions, offering advice, and sharing their own real-life experiences as pet business owners. But even if you’re not a Pet Boss Club ® member– you can still gather some of their wisdom in these next few episodes! In part one, you’ll meet: 🌟 Alison Schwartz owner of All Pets Considered in Greensboro, North Carolina 🌟 Amy Schiek co-owner of Lucky Dogs Canine Services in Skaneateles, New York 🌟 Anna Woodcock owner of Brown Dog Bakery in Ankeny, Iowa 🌟 Jessica Ellis & Whitney Kamish, co-owners of The Green Spot in Omaha, Nebraska Our Pet Boss All Stars stretch across various niches within the pet industry, and many of them bring in multiple revenue streams. You will 100% find something that will be helpful to you while you grow your own pet business! Listen in, and don’t forget to subscribe to get notified when the next two parts of this series get released. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Did you know that according to the American Pet Products Association, millennials and Gen Zs combined makeup 46% of the pet parent population? That’s almost HALF, and that number is just going to keep growing… So the big question is– how are you marketing to reach every generation of pet parents?! This podcast episode is going to shine a spotlight on your marketing efforts. Do you bring your A-game? Are you consistent? Are you marketing across various platforms? If not, you’re missing out on generational audiences, and there’s a chance that in a few years– you’ll lose your relevance! But we’re not going to let that happen. In this episode, you’ll learn: 💥 How to devise a strategic marketing plan you can actually stick to. 💥 What your marketing budget should be and why it will be a big factor in your marketing success. 💥 Why visual content is QUEEN👑 and how to give the people (yes, the younger generations) what they want. 💥 How to optimize your website and ensure it gets SEEN by your audience. 💥 How to gather reviews from your biggest fans consistently and use them in your marketing. These are not “optional” marketing tips… these are must-dos if you want to get eyes on your pet business! Listen in and prepare to take massive (but doable) action in your pet business’ marketing. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

One of the beautiful things about the Pet Boss Club® is that when our members see success, they are eager to share their advice and knowledge with the rest of Pet Boss Nation®! And that’s exactly what this episode is about. This panel of Award-Winning Pet Bosses has so many amazing insights and gold nuggets of pet business ownership knowledge to bring to the table, and they’re giving it all away… to you! Our panelists include: ⭐ Ed Kaczmarek of Urban Pooch Daycare ⭐ Jessica Cooke of Yuppy Puppy Pet Spa ⭐ Maddie Shutts of Modern Companion ⭐ Stacy Busch-Heisserer of Busch Pet Products & Care ⭐ Renee & Taylor Gonzalez of Three Tails Parlor and Pantry Get ready to take notes because these Pet Bosses are sharing what makes their pet businesses unique, how they have reached new levels of success, and where they plan to go from here. And SPOILER ALERT→ One common denominator? They are all longtime Pet Boss Club® members, and they plan to stick around! The Pet Boss Club doors are open until 1/31/2023, and we know you’ll want to join us after hearing what they have to say. Click here to join! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

A new year means you’re probably feeling EXTRA motivated, so what better time to talk about goal setting? Not just a jumbled list of resolutions you’ll have forgotten about come June. But SPECIFIC needle-moving goals you can achieve because you have an actionable plan backing them up. Those goals are what this episode is all about. In this episode, Candace kicks off season two of the podcast covering: ⭐ The benefits and challenges of goal-setting and why you need it as a pet business owner. ⭐ What holds you back from achieving your goals, and how to overcome those obstacles. ⭐How to set S.M.A.R.T. goals (specific, measurable, attainable, relative, and time-bound.) ⭐Three different types of goals and how you should prioritize them. ⭐ And more that will spark the go-getter goal-setter in you! You can utilize this episode now and keep it in your back pocket throughout 2023 (and beyond) when you need some motivation to hit the reset button and get back to the “why” and “how” of your business goals. So let’s kick off a new year and podcast season by defining and crushing your together! Listen in. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Owning a pet business is exciting, but also scary. It’s thrilling, but also exhausting! It’s completely worth it, but can be completely overwhelming… Do you see where we’re going with this? In this episode, Candace talks about what she needed in her pet business ownership days– a community to support her, mentors to guide her, and resources to help her market her business and thrive. Those things just simply did not exist within the pet industry, so she had to fight her way to scaling and eventually selling 7-figure pet businesses on her own. And she DID. And then… She created the Pet Boss Club™️ so that other pet industry professionals would have access to the EXACT tools that would’ve helped her succeed faster. Listen to this episode for: A boost of inspiration to keep going! You WILL have the business of your Pet Boss™️ dreams someday. You just need to know what next steps to take. Motivation! Candace has seen it all– crazy business debt, a recession, dishonest employees, and SO much more. She succeeded despite all of those things, and you can too. AN EXCLUSIVE SURPRISE. That’s right, loyal Boss Your Business podcast listeners. We’ve hidden a special nugget just for YOU right inside this episode. You’ll want to save this phone number (312-847-2404) and listen to the episode for the secret code to claim your surprise! You do not have to feel isolated and stuck in your business, Pet Boss™️. You can see success faster when we work together! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

In this episode, I help you shift your mindset about competition and open your eyes to the unlimited potential for your business. We’ll go on a journey together from a place of scarcity to a place of abundance where you’ll see there is enough business to go around for everyone. Along the way, we’ll crunch some numbers to understand the true size of your market and who is your real competitor. Then we’ll talk about the reasons why community over competition is important, ways you can handle bad energy and attitude when it happens, and how you can connect and coexist with your competitors. By the end of this episode, you’ll understand that competition is actually really good for your business and how we are better together as a community and not alone as individuals. Because this business thing is hard and worrying about what other people are doing limits you from your full potential. Everyone needs to listen to this episode, and we hope you share it with your competition! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

That’s a WRAP on season one of the Boss Your Business Podcast (well, almost… after this recap, of course!) And we’re (deservingly so) clinking glasses 🥂all the way into 2023 because this first season was Saint Bernard drool-worthy. So what will you find in this recap? Let’s break it down faster than your dog destroys a stuffie: ✨ Who this podcast is reaching, and how it’s changing the lives of pet pros GLOBALLY. ✨ Which episodes were fan favorites and why you should go back and listen to them again (or for the first time if you’re just tuning in!) ✨ The BIG things we have in store for 2023 and season two of the Boss Your Business podcast, and what that means for your growth as a pet business owner. So Happy New Year and Happy End-of-Season One to our loyal listeners, You are why we do what we do (and why this podcast ranked in the top 3% globally within just 30 days of existing!) See you in 2023. 😎 View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

🎶Organized folders that live on a cloud, Content tools that’ll make you feel proud, Taking your notes on Earth-friendly screens, These are a few of Candace’s favorite things! 🎶 It’s the end of the year, and while you’re gearing up to set new goals, change up how you do things, and feel confident that you’re going to crush the New Year, you might be looking for the right tools to support you. In this episode, Candace shares a list of her TWELVE favorite things– all of which will make a big difference in your pet business or just your everyday life. Candace breaks her favorites into three different categories– ✅ Organizational ✅ Business Resources ✅ Personal Everyday Use So get ready to find out which tools (and ways of life) Candace suggests to save you time, grow your business, and help you be your best Pet Boss™ self! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Did you know that Morgan Stanley predicts that pet industry sales will grow to $275 billion by 2030? And that the pet industry just recently exceeded the $100 billion mark? People are spending more and more money on their pets. Their pets are family, and catering to their needs is NOT going out of style anytime soon. And do you know what type of service is in demand (and just happens to be highly profitable)? Doggy daycare! In this episode, doggy daycare is the star ⭐. With spending on pets on the continuous rise, doggy daycare is a niche that will become more in demand and rapidly. So you either want to: 👉 Consider opening a doggy daycare to meet the needs of more pet parents looking to utilize this service. OR, 👉 If you already have one, expand your current services or add another location. And whichever route you take, you’ll find the details you need to run your doggy daycare like a well-oiled machine– from deciding which type of doggy daycare to open to different logistical variables to consider, how to organize your playgroups and SO much more. Don’t rule out doggy daycare as another revenue stream! There’s a big piece of that estimated $275 billion pie with your name on it. Listen in! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

🚨Hot topic alert! 🚨 At Pet Boss Nation®, we’ve been having conversations like this one a lot recently, so we wanted to bring it to the podcast in case anyone else out there in the pet industry is struggling with this… Doodle grooms! As doodles are becoming more and more popular… matted doodles are becoming more and more common for groomers. And when groomers are forced to shave a doodle down shorter than the owner expects, it can lead to some tough conversations and an upset customer. Even if you’re not a groomer, and you don’t own a grooming salon, you’ve probably run into a difficult situation with a customer in general, and the tips in this episode will help you too! The five tips in this episode all point back to one main idea: Being proactive vs. reactive. They can easily be applied to countless different scenarios in the pet industry, and they’ll certainly save you some future headaches (and maybe an iffy Yelp review, because as we all know, an upset customer goes straight to the internet.) Groomer or not, you’ll love these actionable takeaways, so listen in! 🐩 View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

What story will you find in your “books”? Nope, not the ones on your shelves you wish you had more time to read. We’re talking about your financial books! 💰 In this episode, Candace is joined by CPA and owner of Smashing Numbers, LLC, Maddie Brown. Maddie has been Candace’s go-to money resource and business accountant since her pet business ownership days, and she even works one on one with some Pet Boss Club members! Maddie is passionate about helping the small business owner unlock the power of staying aware and on top of their bookkeeping, taxes, and all things MONEY! 🤑 In this episode, you’ll learn: ✔️ How understanding your books and financial situation will help you make the best decisions for the future of your small business. ✔️ How to budget for your taxes (yes, we used the “ T” word), and why paying taxes only unfolds the story of a successful business. ✔️ What your accountant should do for you (Spoiler: empower you, NOT make you feel guilty), and how to find the perfect fit. Don’t avoid money talk, Pet Boss! It doesn’t have to be hard, and these conversations are so crucial to making sure you’re managing your money in the right way for long-term success. Let us hold your hand through the tough money conversation so you can start taking full control of your pet business’ finances! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Small Business Saturday is all about celebrating you– your business, your accomplishments, and what you continue to build day in and day out in your pet business. And being that it’s just a couple of short weeks away, there’s nothing like some last-minute procrastination panic to get your butt in gear and make a Small Business Saturday plan! But seriously, when you’re a small business owner, time just seems to pass by 3x faster, and now you might find yourself wondering what you can do to make Small Business Saturday an extra special day for your pet business and your customers. Even if you haven’t had time to map out an elaborate Small Business Saturday event, you can still go BIG on short notice, and it can be: ✔️ Easy ✔️ Inexpensive ✔️ And Impactful Want to hear 7 different ideas that you can pull off whether you’re starting two weeks before or two days before Small Business Saturday? Well, then grab a pen and listen to what Candace has to say in this episode! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Stop. Pause. Be grateful. Shift your mindset. You are doing a phenomenal job, Pet Boss. On today’s podcast episode, we’re kicking off November, a month that reminds us to be thankful, with a training exercise that will put all of the positive things in your life front and center in your mind, where they belong. When you make space for what you “get to do” every day versus what you “have to do” every day, your view changes, your focus increases, and your mindset shifts to a place of abundance. For example, as we celebrate our 50th episode of this podcast (🥳🥳🥳), we are reminded that we get to connect with, encourage, and serve our listeners every week by producing these podcast episodes. It’s not just another chore on our list. It’s an honor! So let’s take a few minutes to reflect. Grab a pen and some post-it notes (or scrap paper or the notes app on your phone), and let’s walk through an exercise that will leave you feeling more grateful, more inspired, and more motivated to keep on doing the fantastic things you’re already doing. Watch what great things can happen when your attitude is overflowing with gratitude! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Happy Howl-O-Ween, Pet Boss! 🎃 To assume nothing scary will ever happen in your pet business is very witchful thinking… In Candace’s almost 20 years of being a pet business owner, she ran into LOTS of scary scenarios, so she wanted to share a few of the kookiest and spookiest with you in today’s Halloween Eve episode. 👻 We’re not just talking about your everyday mishaps– like a dog fight, giving a dog the wrong meds, or a disgruntled customer… We’re talking about the really scary stuff that calls for great leadership, swift action, and being as prepared as possible for a crisis. Listen in to learn the tales of: 💀 The Christmas Cookie Horror 💀 The Ghost Ride Fiasco 💀 And The Employee Witch Craft Listening to these stories will spark action. You’ll ask yourself– What could be lurking around the corner for me? And do I have the proper protocols in place to handle it? You do, and you will. Listen in so we can prepare to tackle the spooky side of business together! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

What would happen if you braved stepping outside of the box when hosting events in your pet business? Well, Pattie Zeller, the owner of Animal Connection in Charlottesville, Virginia, is proof that you might see a whole lot of success– in more ways than one! Pattie is a seasoned pet business owner and longtime member of the Pet Boss Club®. She has embraced an experiential retail concept, and not only has it won her prestigious awards within the pet industry, but it’s created a sense of community with her customer base that just can’t be topped. Tune in to listen to Candace and Pattie discuss: 🐕 Pattie’s story behind starting Animal Connection, and the power of natural and raw diets for pets. (This story is a jaw-dropper, so be prepared!) 🐕 Pattie’s visual concepts and how she makes her store stand out from the pack. 🐕 How Pattie steps outside of the box to create experience-based events for her customers that keep them coming back. (Like a 4-day long 21st business birthday celebration!🥳) 🐕 How Pattie measures the success of her events– and spoiler, it’s NOT just about sales. (Even though her events have led to the biggest sales days ever in her business.) 🐕And so much more! If you’re feeling overwhelmed with putting successful events together in your pet business, this conversation with Pattie is a must-listen. Get ready to take some notes from one of the best event hosts in the pet biz! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

If you feel like running for your life every time you hear the word “recession,” then you NEED to listen to this episode!! What kind of economical storm might be headed our way in 2023? While you can’t be 100% sure, you can feel 100% prepared. In this episode, our CEO Candace sheds some light on how you can move forward in your pet business feeling empowered and ready, even if a recession hits! She talks about: ☑️ How she made it through the Great Recession, even while 350K in business debt. ☑️The six pillars you need at the foundation of your pet business to take on ANYTHING, especially a recession. ☑️Why the pet industry is as recession-proof as they come, and how you can put your mind at ease while riding the roller coaster of entrepreneurship. ☑️What’s beyond the recession horizon. (SPOILER: it’s GOOD news!) If you’re looking for some positivity and actionable solutions to prepare your business for a potential recession, you just found it! Tune in, take notes, and stay calm. You’ve got this, Pet Boss. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Would you feel comfortable stepping away from your business for a week? How about a month? Three months? If you haven’t heard the amazing news yet, here it is– Baby Pet Boss is coming in February 2023!! Our CEO, Candace, her husband, Joey, and their three fur kids, Clover, Dory & Dante are ready to welcome their first baby, and it’s a BOY! A baby on the way means that over the next few months, Candace will be preparing herself and the Pet Boss Nation team for her maternity leave. But how does one step away from their business for an extended period of time? No matter the reason– unexpected illness, needing a long vacation, maternity leave, or something else, finding ways that you can actually remove yourself from your business if needed is a GOOD thing. On today’s episode, Candace called in a pet industry professional who is on her maternity leave right now– Kaila Piepkow, the CEO and founder of the creative design studio, Dox Design. Kaila and Candace dive into: ☑️ How Kaila nailed down the SOPs in her business, and how that prepared her team for her maternity leave. ☑️How Kaila was able to relinquish some control and trust her employees– even as a protective entrepreneur! ☑️What Kaila’s leave actually looks like, and what will be different once she returns to her business. ☑️So much more! No matter what, being prepared to step away from your pet business and know that things will still run smoothly is something that will benefit you, so don’t miss this episode! More about our Guest: Kaila Piepkow is the crazy dog-lady behind Dox Design. She’s a proud mama to three dachshunds (and now one adorable human baby!), lover of all 70’s music, and the OG Swiftie. After college, and a few more traditional jobs, Kaila wanted to take her two favorite things—dogs and design—and create something that nobody had done before. Something big, bold, and most importantly, drool-worthy. And so, Dox Design was born! Today, she leads her fearless team on a mission to create strong, compelling brands that flaunt her clients’ stand-out qualities in fun and daring ways. Dox Design creates #droolworthy brands and designs for people just like you: the doers, the dreamers and the dog-obsessed. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

It’s officially fall in the U.S. and Canada, which means pet parades are lurking right around the corner and the holiday shopping craze is about to begin. And whether or not you feel prepared, it’s not too late to get ahead now so you can enjoy the holidays later! While rolling in extra holiday revenue to boot! Afterall, you didn’t get into business to work late nights and early mornings day after day only to barely spend time with family and friends this time of year. Our goal here at Pet Boss Nation® is to help you grow your business and have a life outside of it. In this episode, Candace discusses: ☑️ How to plan ahead, get your team ready, and set some boundaries or expectations with your business so you can spend the holidays however you like to! ☑️ Maximize every opportunity possible to bring in extra revenue quickly and easily. ☑️ Five really great examples of events and promotions to get your creative juices flowing. Listen in and use these tips and the resources so you can have the best Q4 in your pet business yet! View Transcript Show Notes Join the Pet Boss Club® Waitlist and be the first to know when enrollment opens again! Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

In the U.S. alone, the pet industry just hit $123.6 BILLION spent on pets through products and services. Maybe you own a company in the pet industry, want to get into the pet industry, or are looking to buy another business in this BOOMING niche. Makes sense! In this episode, Pet Boss Nation’s CEO, Candace, details the various types of businesses you could purchase within the pet industry, but even more importantly– The key factors to consider when buying a business. Candace has successfully sold three different pet businesses, and each experience has been a bit different than the last. Her understanding of the process and the intricacies that could make a BIG difference is invaluable information for anyone considering buying a pet business. In this episode, Candace discusses: ☑️ What the different types of pet businesses are and why purchasing one might be an easier entry point. ☑️ The pros and cons of purchasing an existing pet business vs. starting your own. ☑️ The nitty gritty details of the buying process and five important questions you must ask yourself before moving forward with the purchase. Ready to dive in and see if buying a pet business is the right decision for you? Grab your note-taking tools, and let’s get to it! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Okay, Pet Bosses, it’s time to wrap up our “Ask Candace” mini-series with some drool worthy data-driven goodness! We turned to our amazing Pet Boss Club® members and asked them– “If you could ask Candace anything, what would it be?” 🤔 And the questions we received from our paw-ticipants sparked amazing conversations that will absolutely help YOU in your own pet business! This episode features Karla Novoa, one of the owners of Hungry Tails in Boston, Massachusetts. Karla and her business partner, Jose, are coming up on the 1st anniversary of their doors opening, but Karla (who has a background in finance) wanted to really track the store’s progress by analyzing the one thing that will NEVER lie– the numbers! In this episode, Candace and Karla discuss: 🦴Karla’s journey as a newer business owner who has no experience in retail, and how she has successfully managed her pet retail store while still working her full-time corporate job. 🦴Which numbers Karla is closely tracking in her business, and which ones she should start tracking in order to measure her growth. 🦴Why comparing your pet business to another pet business in an apples to apples fashion doesn’t really work, and how you can figure out where you fall on the map of success. 🦴Some industry standard goals to keep in the back of your mind while checking the numbers each week, month, and year. 🦴And MORE!!! This episode takes the overwhelm OUT of the data and gives you simple, actionable steps for tracking the numbers within your own pet business! P.S. Did you LOVE this mini-series? We thought you would! This was just a sample of the feedback you’ll get as a Pet Boss Club® member. And guess what… The doors to the Club are OPEN until September 20th, 2022! Listening to this episode beyond that date? No worries! Join the waitlist to be the first to know when the doors reopen! More about our Guest: Karla Novoa and her business parnter, Jose, own Hungry Tails, a 1,000 square foot pet supplies store in an up-and-coming neighborhood in East Boston, MA. They are just shy of their one year business anniversary, and currently have 4 part-time employees. Their focus is healthy food and treats, and small-batch, local, independent, made-in-the-USA products. Karla has been in Financial Planning and Analysis for 20+ years, and Hungry Tails is her first venture into entrepreneurship. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

This part three out of four of our fun (and valuable) mini-series called “Ask Candace!” is a doozy! We turned to our amazing Pet Boss Club members and asked them– “If you could ask Candace anything, what would it be?” 🤔 And the questions we received from our paw-ticipants sparked amazing conversations that will absolutely help YOU in your own pet business! Episode 42’s guest is Brianna Swanberg, the owner of Mutts + Meows Natural Pet Market in Nashville, Tennessee. Mutts + Meows is a retail store where cute, fun, and “boutique-y” meets nutritional– so you’ll find everything you need for your pet to live a healthy life, but with lots of cute flair! Brianna’s business journey has been anything but easy, and we’re not just referencing the pandemic that showed up shortly after her opening. In this episode, Brianna shares the story of her overcoming a disastrous event and STILL managing to operate a successful pet business. You’ll draw so much inspiration from what she has overcome! But besides that, Brianna had a specific question about when and how to market her in-store events, and she knows there are other Pet Bosses wondering the same! In this episode, you’ll learn: 🦴How to find the sweet spot for when to start promoting certain events within your pet business to see the best turnouts. 🦴Which advertising avenues you should utilize for which events and why (we’re talking all social media platforms, email marketing, in-store promos, community reach, and more). 🦴How to define the purpose behind your event, and what that will tell you about your marketing plan. 🦴And MORE!!! Take the guesswork out of your marketing timeline by tuning in to this episode! P.S. Do you have a question for the Hot Seat?! Pet Business Coaching Week is September 11th-16th, 2022, and you could get your chance for a 1:1 experience similar to this! Just head to PetBusinessCoachingWeek.com to get registered! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

This is part TWO out of four of our fun (and valuable) mini-series we’re calling “Ask Candace!” We turned to our amazing Pet Boss Club members and asked them– “If you could ask Candace anything, what would it be?” 🤔 And the questions we received from our paw-ticipants sparked amazing conversations that will absolutely help YOU in your own pet business! Our second guest is Wendy Rivera, owner of Muttigans, a coffee shop and pet retail store hybrid with its flagship location in Emerald Isle, a gorgeous tourist destination town in North Carolina. Wendy owns multiple locations, but is interested in expanding her business to include an offer that will generate recurring revenue. And who doesn’t want automatic and repeated money coming into their business?! Listen in to learn: 🦴All about Wendy’s exciting journey from stay-at-home-mom, to police officer, to successful pet business owner, and everything she learned along the way! 🦴How to introduce recurring revenue programs to your team and include them in the implementation process. Change is scary, so you don’t want to overwhelm them! 🦴The MANY options you have for recurring revenue streams, and how to figure out which makes sense for you and your business. 🦴How to take the next right steps toward launching a subscription box, or ANY recurring revenue idea, you’ve been sitting on for too long! Generating revenue on auto-pilot is paws-ible, Pet Boss! And you might be closer to launching an idea than you think. Grab a notepad and dig your paws into this episode! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

We’re all about the wins at Pet Boss Nation, so we’re putting on our paw-ty hats to celebrate one of ours: The 40th episode milestone of the Boss Your Business Podcast! 🥳🥳🥳 We thought it’d be fun (and valuable for you) to celebrate with a 4-part series we’re calling “Ask Candace!” We turned to our amazing Pet Boss Club members and asked them– “If you could ask Candace anything, what would it be?” And the questions we received from our paw-ticipants sparked amazing conversations that will absolutely help YOU in your own pet business! Our first guest in this series is Amber Sutfin, owner of Pet Wants South Hills, a franchise location offering freshly made, clean, and nutritious food options for your pet. Amber’s question surrounds a topic that every pet business owner is always looking to learn more about– Effective marketing and driving more business into her store. Listen in to learn: 🦴How Amber’s previous dog inspired her journey in the pet industry, and why she’s so passionate about offering healthier dog food alternatives to other pet parents. 🦴Ways to stay consistent with your marketing efforts in order to see real results. 🦴How to build your list, keep current customers coming back more frequently, and get in front of new ideal customers. 🦴Old and new school marketing ideas that are affordable, really work, and that you can easily implement starting TODAY. Marketing doesn’t have to be something you leave unchecked on your to-do list, Pet Boss! We’ve got this– together. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Community >>> Competition, 💯💯💯. If you’ve been a loyal Pet Boss Nation follower, you know we encourage supporting other pet biz owners, and this episode is no different… Except for the specific examples for how those relationships can be mutually beneficial and bring you both new customers!!! Referral marketing is powerful, and in this episode,we’ll show you exactly why. Candace shares: 🐶 Three easy-to-implement ideas for building your referral marketing locally OR online. 🐶 Unique ideas for what the actual partnership could look like (hint: it’s more than just sharing each other’s posts on social media!). 🐶 How utilizing other businesses within your own will best serve your customers (and why they’ll love you for that!). 🐶And MORE!! So if you’re curious about how you can start the conversation with pet businesses you admire, and what a referral partnership could look like, this episode is for you! Grab your notebook to jot down all of these juicy ideas. 📝📝 View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog