Pet Boss® Podcast with Candace

What's the wildest, biggest thing that you could make possible for your pet business and your life? What's important to you? How do you want to spend your time? THOSE are the end goals we’re pursuing inside the Pet Boss Mastermind, and after a year since launching, we can’t wait to pull back the curtain and show you the progress our members have made (and will continue to make, since many of them are STAYING for the next cohort!) As applications open for the next round, Candace offers a behind-the-scenes look at what makes this program so transformative for pet business owners, and how to determine if YOU are ready for a mastermind. She talks more about: The evolution of the Pet Boss Mastermind program over its first year and how to shape your offerings to give people what they actually NEED. Success stories from current Pet Boss Mastermind members, including inspiring business growth and personal development. What exactly a mastermind is, and who it's best suited for in the pet industry. (Is it YOU?!) Details on the new and improved Pet Boss Mastermind program, including in-person meetups and one-on-one coaching sessions! How to apply for the Pet Boss Mastermind and what to expect in the application process. The importance of investing in yourself and your business through professional development. And more! Whether you're considering joining the Pet Boss Mastermind or simply curious about what high-level pet business coaching looks like, you’ll learn so much about the power of collaboration and continuous learning in the pet industry. Tune in! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

From a single store ➡️ to a 20-location pet business empire.🤯 Could this be your future? In this episode of the Pet Boss Podcast, Candaces sits down with Teresa Miller, the visionary founder of Treats Unleashed, President of IndiePet, and Camp Pet Boss featured speaker! Teresa reveals her journey of building a pet business powerhouse across Missouri, offering a treasure trove of insights for pet entrepreneurs at every stage. In this episode, you'll learn: 🦴 How Teresa grew Treats Unleashed from one location to 20 over 22 years. 🦴 The challenges of expanding from 1-3 stores and beyond. 🦴 Why Teresa chose organic growth over franchising. 🦴 How Teresa balances wholesale treat production with retail operations. 🦴 Teresa's involvement in small business advocacy and the IndiePet organization. 🦴 Teresa's perspective on the future of independent pet retailers. 🦴And MORE (wow, we covered a lot in this one!) Whether you're dreaming of your first store or eyeing your tenth, Teresa's story is a masterclass in scaling a pet business with purpose and passion. Don't miss this opportunity to learn from one of the pet industry's most successful entrepreneurs and get a sneak peek at what Teresa will be sharing at the upcoming Camp Pet View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

We just wrapped up an 8-week Money Marathon in the Pet Boss Club®, which is something Candace has been wanting to do for a while because– Money talk is DAUNTING! 🤑 But it’s necessary! You have to face your money problems head-on if you want to address them, and as suspected, the Money Marathon was a HUGE success with so many big wins. In this episode of the Pet Boss Podcast, Candace shares some of the biggest takeaways from that recent 8-week money marathon with our Pet Boss Club members. She even shares some direct clips from those Zoom calls that will be very eye-opening and relatable! In this episode, you'll learn: 💰 Why financial literacy is the key to building wealth, not the other way around. 💰 How to identify your biggest "money mess" and take steps to address it. 💰 The importance of understanding cash flow and using tools like cash flow snapshots. 💰 Strategies for pricing products and services to maximize profit margins. 💰 The power of tiered pricing and package options to drive sales to your most profitable offerings. Whether you're struggling with cash flow issues, unsure about pricing strategies, or simply looking to improve your financial literacy, you’ll find so much actionable advice and inspiration in this episode! Don't let financial challenges hold your pet business back. Tune in to this episode and take control of your money story TODAY! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

How does one go from a 6-year-old’s dream to a thriving business with products in over 300 retail locations, including Target? Well, this dynamic mother-daughter duo can tell you! In this episode, Candace got to chat with Ava and Ina Dorsey, ⅔ of the team behind Ava’s Pet Palace, the company Ava started when she was just 8 years old! In this episode, you’ll learn: 👑 How Ava's Pet Palace grew from 6-year-old Ava’s drawing to a successful pet treat company. 👑 The behind-the-scenes of running a business as a family and how the Dorsey family manages decision making together. 👑 What it's like to experience overnight viral success and how to handle rapid growth. 👑 The importance of diversity and representation in the pet industry, and Ava and Ina’s perspectives on being Black entrepreneurs in an industry lacking in diversity. 👑 The future plans for Ava's Pet Palace, including product expansion, crowdfunding, Ava’s post-high school plans, and more! As if starting a business at 8 years old isn’t inspiration enough, Ava and Ina's story of persistence, passion, and family support will really inspire you to chase your dreams and make your own unique mark in the pet industry! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

There are FIVE Saturdays in June… but what does that mean to you?! That’s one extra Saturday opportunity to run a successful promotion in your pet business, and today you’re going to learn exactly how to do that! 🙌 In this episode of the Pet Boss Podcast, Candace opens the door to the world of promotions, specifically focusing on the powerful "Fifth Saturday Sale" concept (which many of our Pet Boss Club members have seen great success with!) You’ll learn: 🌟 The importance of having a robust promotional calendar for your pet business so you can be the talk of the town AND stand out in a competitive market. 🌟 Different types of promotions, including annual, quarterly, monthly, weekly, and even daily promotions, and how to tailor them to fit YOUR business! 🌟 The concept of the Fifth Saturday Sale in DETAIL. This one is the star of the show! 🌟 How to set goals for your promotions, identify your audience, and determine what kind of discounts will motivate your customers. 🌟 How to market your promotions, including a Fifth Saturday Sale (which you still have time to put together for this month!) Ready to take action and start building out your own promotional calendar? Get to it! When you stick with it, you’ll see your revenue grow and your customers smile! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ready to meet Candace’s GLOBAL pet biz friends? 🌍 In this episode, Candace went from fangirling these business owners on social media to connecting with them and finally got to sit down and interview her now friends, Charly and Larry Pruden, the powerhouse couple behind Pawdega – the first international online pet wellness store that's taking the world by storm. Charly and Larry, currently located in Dubai, share their incredible journey from concerned pet parents to influential voices in the holistic pet health space. With a passion for helping pets thrive and a commitment to carrying only synthetic-free products, they've built a brand that's making waves– across continents! In this conversation, you'll learn: 🌟 How Charly and Larry turned their personal pet health struggles into a mission to educate and empower others, and how you can do the same with your own experiences. 🌟 The challenges and triumphs of building an international pet business and navigating import/export regulations. 🌟 Why saying "no" to synthetic ingredients has been a game-changer for Pawdega and the pets they serve. 🌟 How storytelling, user-generated content, and strategic reviews can help you build a loyal following. 🌟 The importance of staying true to your values and ethics, even when it means going against the grain in the pet industry. Whether you're a brick-and-mortar store, online retailer, or service-based pet business, this episode is packed with advice on how to stand out, make an impact, and grow your reach – no matter where in the world you are. So, what does it take to build a pet business without borders? You’re about to learn and feel ready to take on the WORLD (or at least take one step at a time toward doing so!) View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Buckle up, Pet Boss– Candace is taking you along for the international ride! In this episode of the Pet Boss Podcast, she shares her adventure-filled journey to Niagara Falls for her first-ever Canadian pet industry event! You’ll get a front-row seat to the retelling of border crossings, Dave Grohl riding as her passenger, close calls with the police, her first ever Canadian trade show, and the many lessons learned along the way (which will benefit YOU!) And while the journey itself was eye-opening, Candace also shares her key takeaways from the Connect Pet Expo, including: 💪 The courage it takes to start something new, and the impact it can have on you, your business, and others. 💰 Navigating the challenges of revenue dips and finding ways to turn things around. 🤝 The power of community and collaboration within the pet industry and how Connect was so intensely focused on this important aspect. Plus, Candace gives shout-outs to some vendors from the show and shares what made them stand out from the rest! So, grab your passport (just kidding, you won't need it to listen in) and join Candace on this wild and wisdom-filled ride to visit our friends up North. 🍁 She’ll keep you laughing (there IS singing!), learning, and might even inspire you to take your own pet business adventure by the end of the episode! (Hello, Camp Pet Boss!) View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Are you obsessed with your favorite pet brand or product? Imagine if your customers felt the same way about YOUR pet business! In this episode, Candace sits down with marketing expert Kerrie Fitzgerald of the E-Commere Society to give you the best of both worlds– turning your customers into RAVING fans without breaking the bank on advertising. Kerrie knows the nuances of the pet industry after growing her previous business, The Dapper Dog Box, to multiple six-figures in just two years. She was able to sell that business in 2019 and start helping MORE businesses see the same success. Here are some key topics they cover: 💰 Creating a memorable customer experience that sets you apart from the competition (and Amazon!) 💰 What “UGC” AKA user-generated content is and how to incentivize and encourage it to help you build trust and social proof for your pet brand. 💰 The true power of loyalty programs, email marketing, and post-purchase sequences to keep your customers coming back. 💰 The difference maker branded packaging and promotional items can have in a cohesive marketing plan. 💰 Tips for keeping customer reviews organized and ready to use across all marketing channels. 💰 And so much more! These actionable tips are great for ANY pet business—brick-and-mortar, online retail, service-based, etc. Grab a notebook and get ready to learn from Kerrie’s experience growing her own successful pet business and helping others do the same! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

From 400K in debt to debt-free, three months of business expenses saved, and a generous paycheck! That’s not a pet business fairy tale, friends. Candace, the CEO of Pet Boss Nation, accomplished this in her own pet businesses! And in this episode, she’s giving you the EXACT framework she used to do it. Here’s some of what you’ll hear in this money-focused episode: 💰 Candace’s personal journey with money in her pet businesses and exactly what she did to take control back. 💰 The importance of understanding money, having a good relationship with it, and making decisions in your business based on numbers– NOT emotions. 💰 How to flip a toxic relationship with money into a productive one. 💰 Where you’re making money in your business and how to really lean into what’s working instead of focusing on the wrong thing. 💰 How to take control of your financial situation and identify your “money mess”, whether it’s poor budgeting, overspending, accumulating debt, or something else. 💰 And so much more! Money is a tough topic to discuss, but this episode is sure to remove that stigma and inspire you to face your relationship with money head-on. Money bliss does NOT have to be a fairy tale story… it can be your real-life happy ending as a pet business owner! So listen in! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Pack your bags… and your dog’s bags! 🐕 Camp Pet Boss is BACK and better than ever! In 2019, Pet Boss Nation hosted its first-ever in-person conference, and it was a hit! But then… welp, 2020 happened, and our plans to continue with an annual Camp Pet Boss were put on hold. Now we’re THRILLED to announce the comeback of Camp Pet Boss happening August 27th-30th, 2024 in Lake Delton, Wisconsin! There is no other in person business retreat for pet professionals quite like this! Camp Pet Boss is for the petpreneur who wants to reignite their passion for learning how to take their pet business to new levels, refuel their own leadership confidence and skills, and bring their dog along for the ride. In this episode, Candace gives you ALL the details you need before purchasing your ticket to Camp Pet Boss: 🔥 The stunning campground location in Lake Delton, Wisconsin, where nature’s beauty will knock your socks off and you’ll have access to incredible amenities and activities. 🔥 The all-star lineup of speakers– and this is the FIRST announcement of who they are and why learning from them is a MUST! 🔥 The opportunity to bond with fellow pet professionals who will end up being your business friends for life! 🔥 The value of this experience– from lodging, meals, sessions, the unmatched approach to furthering your professional development, and more! If you are a pet business owner, manager, or industry pro looking for a transformative experience that will help you grow both personally and professionally– then Camp Pet Boss is calling your name. Tune in to learn more and we’ll save you a seat by the campfire! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Immediate sales and profit? YES, PLEASE. The financial side of your business might cause you anxiety to think about, but it’s a critical piece to your growth, so we’re facing it HEAD ON, Pet Boss! Our guest today is Lynn Switanowski of Pet Retail Helper, and she is here to whip your inventory and profit planning into shape so that you can have a PROFITABLE business. And not two years from now! You can take actionable steps right now to see more immediate results. Lynn has over 30 years of experience in this industry, and today, she’s sharing as much information as we could fit in one podcast episode, like: How to analyze your stock-to-sales ratio and where to find opportunities for improvement. The importance of understanding what your top AND bottom performing products are, and what to do with that information. How to best negotiate and leverage your distributor relationships. How to truly break down your financials and understand your profit baseline… and how to make it not-so-scary to start. Tips for managing your cash flow and NOT overspending on inventory. And so, so, SO much more. Like, how did we cover this much?! Whether you’re struggling to make payroll or just looking to take your profits to the next level, Lynn is NOT letting you walk away from this episode without at least one actionable takeaway. So listen in now! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Did you know– Pet Boss Nation’s Canadian audience is one of our MOST engaged audiences? So to our Canadian listeners– this one’s for YOU! And if you’re not listening from Canada, you’ll want to tune in anyway. This episode will not only teach you so much about the Canadian pet industry, but it’ll also give you actionable takeaways no matter where you live! Candace is headed to Canada for her first Canadian pet industry trade show in just a few weeks– the Connect Pet Trade Expo! So it’s great timing for us to chat about the amazing pet industry in Canada, some differences between the Canadian market and the U.S. market, and so much more. Listen in to learn: 🍁 The importance of offering value in the Canadian market, including participating in loyalty programs and more. 🍁 How going the extra mile to earn loyalty versus assuming it will set your pet business apart and enhance your customer’s experience. 🍁 The pending arrival of online giants further and further North and strategies to keep your customers loyal and engaged. 🍁 The pride Canadian pet businesses take in locally-made products, creating an unmatched strong sense of community amongst retailers. 🍁 The importance of embracing technology, telling a compelling brand story, and creating a seamless customer experience across ALL platforms. 🍁 And more! Here’s to our friends up North bossing their pet businesses. Let’s dive in so we can learn and grow TOGETHER. 🫶 View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

50,000 TikTok followers, a custom lick mat line, a stylish harness line, a well-designed pet travel backpack, and a trendy storefront in Nashville… It’s safe to say that Dani Sweigert, owner of The Modern Dog Company, is turning up the volume on modernizing the pet industry! In this episode, Candace gets a front-row seat to how Dani defines “modern” in her business and what that looks like in her (hugely successful!) marketing efforts. In this episode, they cover: 🌟 Dani’s journey from corporate America to pet business ownership, the risk vs. reward of taking that route, and her experience manufacturing custom pet products. 🌟 What “modern” means and how to cater to aesthetics, community, and trends to give millennial pet parents what they want. 🌟 How Dani used TikTok to gain major exposure for her pet business and how it drove online sales. 🌟 Dani’s advice for fellow pet business owners and why being a Pet Boss Club member was so important for her to pursue. “Modernizing” your pet business doesn’t mean you need a new identity… it just means you can find ways to cater to the pet parents of TODAY. This conversation with Dani will leave you buzzing with new ideas you can adapt to your own pet business! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

An unplanned part TWO means this year’s Global Pet Expo was THAT good! In this episode, Candace and Amanda welcome you back for the next part of their Global Pet Expo 2024 major takeaways. They couldn’t cover everything in the first episode and have even MORE juicy insights to share! In this episode, they’re diving into: 🌟 The “WOW Factor” at this year’s Global Pet Expo! They went above and beyond with immersive 3D environments and experiences that were the talk of the show floor. How can you apply this idea to your customer’s journey? 🌟 Technology and innovation! New tools like AI-powered assistants make it easier for your small business to compete with the big guys! 🌟 More about the humanization of pets and how cats are claiming more of the spotlight than ever before, 🌟 Diversity and inclusion in the pet industry. There was a focus on elevating voices and perspectives from people of color in the pet industry, and we LOVE to see it and support it! 👏 🌟 YOU as the face of your business. It’s time to leverage technology and social media to authentically connect with customers as the face of your brand! The ball is in your court, Pet Boss! Grab a notepad to keep track of these trends and how they can be applied in your own pet business to stand out, build connections, and drive success! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Who goes to Orlando, Florida and leaves with no tan? Global Pet Expo attendees. That’s who! And while we didn’t leave with a tan, we did leave with something so much more valuable– insights into the latest innovations and trends in the pet industry! In this Global Pet Expo recap episode, Candace is joined by Pet Boss Nation’s Social Media Manager, Amanda Nelson, a newbie to Global, who has a very interesting point of view to bring to the table. You’ll hear more about: 🌟 The educational sessions at Global Pet Expo, Candace’s sessions, and some of the amazing keynote speakers with official pet industry data to share. 🌟 The difference maker an in-person event can be and how meeting with industry professionals and changemakers face-to-face can have such an impact on your career and business. 🌟 The humanization of pets, what that looks like right now, and where the trends predict that could go. It’s a trend you must pay attention to, no matter your niche! 🌟 The change in spending we’re seeing as we inch further away from 2020 and the impact it had on the industry, and the mindset you must have to adjust to the times and demand. 🌟 And so much more! In fact, there’s so much more that we’ll be releasing part TWO of our major takeaways next week! Whether you were at Global Pet Expo or not, this episode is overflowing with ideas and viewpoints you’ll want to hear. You know it was a good one if we need TWO episodes to deliver all our takeaways! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

What do you get when you cross connection, innovation, and collaboration in the pet industry with a gorgeous Niagara Falls backdrop? The first-ever Connect, Canada's Pet Trade Expo. That's what! The guest in this episode is Grant Crossman, the brain and drive behind this business-to-business trade show event coming to Niagara Falls Convention Center May 15th-16th, 2024. In this episode, Candace and Grant reveal everything you need to know about Connect, and why it's wise you make it a point to be there. You'll hear more about: 🐕 The inspiration behind creating Connect, Canada's Pet Trade Expo, and what sets it apart from other pet industry events. 🐕 Who will benefit most from attending, and spoiler... YOU might be on this list! 🐕 The BIG hitter featured speakers, and YES, Candace gets the go-ahead to name drop in this episode, so find out who she's talking about! 🐕 The unique aspects of Connect, including a raw showcase, games, cash prizes, and special promotions that highlight the event's focus on growth, innovation, and community building. 🐕 And so much more! There's still time for you to make arrangements to be at Connect this May, but in case you need the facts first, we've got them right here for you! This is so much more than doing business... it’s about connecting, learning, and evolving in the pet industry together. So don't miss it! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Time is a funny thing. When you’re in the trenches of building up a pet business, it can feel like it’s moving reallllllly slowly. But then, before you know it, years have flown by. Why does it feel like reaching the results you want in your pet business is not happening fast enough? This episode of the Boss Your Business Podcast is both reflective and insightful as Candace looks ahead to her upcoming birthday, how long she has been in the pet industry, and the timeline to success in her multiple pet businesses over the years. In this episode, you’ll hear: 🎂 Stories of Pet Boss Club members and past clients who have persevered and it’s paid off big time. These businesses seem to have it all, but it didn’t happen overnight! 🎂 The stages of the Pet Boss journey, how you can work through each level of entrepreneurship, and how to keep your focus when time in the business trenches seems to keep dragging. 🎂 What stage of business Pet Boss Nation is currently in, and everything it took too get it here. Yup, even the mistakes and things Candace could’ve done differently! 🎂 How celebrating every success along the way will build up your confidence and patience as a business owner. 🎂 Why you can’t give up… because if not you, then who? If not now, then when? Another year around the sun and another perspective from Candace that will keep your pet passion fire FUELED. Would you mind using that fire to light her birthday candles? View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ever heard of a vet tech-preneur?! You’re about to find out what that is! In this episode, Candace interviews Pet Boss Club member Tiah Rodriguez, owner of Super Tech Professional Pet Care Services in the Metro Atlanta area. With over three decades of experience in the pet care and veterinary field, Tiah decided to take her expertise and turn it into a full-time entrepreneurial journey. But as you know, starting your own business is NOT for the faint of heart, so of course, she's faced some hurdles along the way! Tune in to hear about: 🐈 Tiah's journey from aspiring veterinarian to vet tech-preneurship and how embracing her vet tech skills was the best move for her. 🐈 The difference a professional pet sitter can offer, especially one with vet tech experience, and what kind of peace of mind that can mean for pet parents. 🐈 How Tiah incorporates education on responsible pet ownership into her services, emphasizing vaccination histories, home safety, and more! (Plus, how she might've saved the life of one of her pet clients with her advice!) 🐈 The benefits of mobile vet tech services in providing in-home care, which can be particularly valuable for pets that do not thrive in a clinic setting. 🐈 How joining the Pet Boss Club has transformed Tiah's business approach, including adjustments in pricing, packaging, and marketing strategies to serve her clients better. Join Candace and Tiah for a deep dive into the heart of pet care entrepreneurship and discover how dedication, education, and a dash of creativity can lead to a fulfilling career! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Double WHAMMY in this episode, Pet Boss! You’ll get both: ✨ An update on the new happenings inside the Pet Boss Club and what our members are LOVING about them, but more importantly… ✨ The essential business foundations Candace evaluates inside Pet Boss Nation and how YOU can do the same in your own pet business. The truth is that no matter what kind of business you have– brick and mortar, online, product-based, service-based, etc.-- there are fundamental ideas that can help you run a more successful business. At Pet Boss Nation, our CEO, Candace, is constantly evaluating those basic building blocks and looking at the BIGGER picture for how she can most effectively help more pet business owners. She put her evaluation into ACTION at the beginning of this year, and this recap of what she’s doing differently will spur some BIG ideas for you and your business too! In this episode, you’ll learn more about: ✅ The new and cool things happening inside the Pet Boss Club (like our current Six Week Kickstart Sprint!) and the WHY behind those ideas. ✅How we’re addressing overwhelm in the day-to-day of a pet business owner, and how YOU can eliminate the need to do everything at once. Small, manageable action makes the most progress! ✅How to evaluate your customer journey and create new and desired ways for your customers to connect with you, leading to better retention! ✅How to push past the “I don’t know how” fears and tackle optimizing systems in your pet business one step at a time. ✅ Having a CEO mindset that is laser-focused on the most important tasks and stays away from getting caught in the weeds of tasks that won’t get you anywhere fast. ✅So much more! (Including a secret link that can gain you immediate access to what you need in your pet business right now!🤫) If you’re curious about Candace’s decision-making process in Pet Boss Nation, you’ll get the inside scoop! Just grab a pen for note-taking and a CEO idea-brainstorm session! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Just a few weeks left until Global Pet Expo, so who better to interview than Pete Scott, President and CEO of the American Pet Products Association (APPA)?! In this episode, Candace and Pete dig deep into the crucial roles associations play in the pet industry, the upcoming Global Pet Expo, and strategies for overcoming barriers to pet ownership. You’ll hear more about: 🐕 Everything Pete brings to APPA with over 25 years of experience in the non-profit and association sphere, and how he is driving growth and cultivating a strong pet industry culture. 🐕 An insider's view on what to expect at the Global Pet Expo, happening March 20th-22nd in Orlando, including new additions you need to hear about! 🐕 The comprehensive learning series offered at Global Pet Expo and the range of topics designed to set you up for pet business success. 🐕 How the Global Pet Expo is the prime opportunity for industry professionals to connect and collaborate, and how to make the most of it. 🐕 APPA's initiatives to tackle common obstacles to pet ownership, their commitment to research and actionable insights, and more about their vision for the future! 🐕 And so much more! Whether you're gearing up for the Global Pet Expo or looking to deepen your understanding of the pet industry's dynamics, this episode is packed with actionable insights and inspiring stories from the big wig of ALL big wigs in the pet industry! Don’t miss it! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

If you’ve ever wondered what’s going to set your pet business apart from the next, it’s THIS… YOUR STORIES! In this episode, Candace is diving into the power and emotional appeal of storytelling in your pet business’ marketing, and she invited a guest to share her thoughts on the topic– Pet Boss Nation’s copywriter, Cait Mellor. Candace and Cait had a lot of fun discussing: ✨ The emotional impact behind connecting with your customers through your personal stories, and how you’ll find your most loyal fans by sharing them. ✨ Some of Candace’s personal stories, and how she has used personal experiences to inspire, relate to, and motivate others. ✨ How sometimes the stories we’re afraid to share are the ones that are the most genuinely relatable. As Candace says in the episode, “Make your mess your message!” ✨ How storytelling in your marketing and customer interactions can actually translate to sales. ✨ Practical, actionable tips for incorporating stories into your marketing. Start talking about yourself! ✨ And more! This episode is going to inspire a lot of marketing content, so take some notes and then ACT! The world wants to hear your story! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

She stumbled into the dog grooming industry by chance… And now she’s a notable, award-winning T.V. star figure in the dog grooming world! Yup, in this episode, Candace got the chance to interview Corina Stammworthy, the 2021 winner of ABC's "Pooch Perfect,” the founder of the Laundromutt, a self-service dog wash and grooming salon in New York, and the winner of the Barkleigh Honors award for contribution to the industry in 2020. Corina saw a gap in the self-wash world in her local community, and decided to fill it… and spark the beginning of her inspiring whirlwind journey in the pet industry! She’s paired her background in biology to contribute to the grooming education world in a very much-needed way, and today, you’re going to hear about the substantial impact she’s made in the dog grooming world. In this episode, Candace and Corina discuss: 🐕 Corina’s unexpected journey into the grooming industry, how her business has grown over the years, and what expansion looks like for her. 🐕 Corina’s approach to leadership and how important it is to value her groomers’ expertise in her business 🐕 Education in the dog grooming community, and how Corina used her knowledge to bring peace of mind and direction during a time of need in the industry. 🐕 The absolutely surreal experience of winning “Pooch Perfect” and how that has impacted Corina’s career. 🐕 And so. much. more! This episode has become one of Candace’s newest favorites, and for good reason! Corina has so much valuable insight to offer when it comes to pet business ownership, growth, leadership, education, and more. Don’t miss it! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Candace just recently returned from a (not-so-sunny but still beautiful) week in San Diego, California for the Pet Industry Leadership Summit! This is *the* premier event where top-level executives from every segment of the pet industry community convene to network and discuss the future of the pet industry, and Candace loved EVERY minute of it… and of course, came back with some powerful takeaways to share with you! Couldn’t make it to the Pet Industry Leadership Summit this year? No worries! In this episode, you’ll get a recap including: ✅ The epic teamwork of the American Pet Products Association. Pet Advocacy Network, the Pet Industry Distributors Association, and the World Pet Association to bring together the A-listers in the industry to have important conversations that will propel us forward together. ✅ Mixing a little bit of fun into your business-related trips, and how to step away from your business to assess how it runs without you there. ✅ The top takeaways from each incredible keynote speaker, and where you can find more information (and inspiration!) from each. ✅ Learning more about non-profit initiatives from organizations like HABRI, the Human Animal Bond Research Institute, and Pets In The Classroom. ✅ Why it’s so important to visit conferences related to you and your business, and what you’ll get out of prioritizing it. ✅ And so much more! Ready to feel like you were at the Pet Industry Leadership Summit right alongside Candace? Just hit “play”! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

You know the feeling… a new business review just popped up in your inbox. Is there a nervous flutter in your stomach? Are you excited? Scared? Is it good? Bad? In this episode of the Boss Your Business Podcast, we are riding that reviews rollercoaster with you and helping you navigate ALL of it– the good, the bad, the ugly, and the in-between. 🎢 In this episode, you’ll hear: ⭐ The statistics behind business reviews. How much do they matter? How does responding or not responding to them affect you? Is one bad review really the end of the world? Let’s look at the numbers! ⭐ Candace’s bad reviews. YUP, real bad reviews she got when she owned her pet businesses and some of the crazy stories behind them– like the review-turned-semi-stalker saga. ⭐ Practical tips on how to get more of those raving reviews and how to utilize them in your marketing. ⭐ The emotional impact reviews can have on you as a business owner and how to have the right mindset when replying (and yes, you have to reply!) ⭐ Strategies for how to handle the bad ones (and maybe even turn them around and fix the relationship!) ⭐ And more! Buckle up, because talking about business reviews is a roller coaster of emotion, but it’s a ride we are NOT avoiding! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

We. Are. LIVE! 🎙️ Well... we were! We decided to switch things up and record this episode with a live audience on social media! It was so much fun to get REAL time feedback from our community members in the comments, PLUS, we covered a really important topic... MOMENTUM. 🏃 How can you gain (and most importantly, KEEP) momentum in taking action in your pet business? We've done a lot of thinking about this topic within Pet Boss Nation as we start a new year, and we are addressing it head on! In this episode, Candace is joined by Maddie Shutts, our Creative Director, and Amanda Nelson, our Client Success and Community Manager. You'll hear them discuss: ✔️ What to do when you aren't sure what to prioritize next in your business and where to turn for the help you need. ✔️ How Pet Boss Nation is tackling momentum this year, and how we plan to support our community members with the struggle to keep it rolling. ✔️ The power of PEOPLE who know what to say, what you're going through, and who can hold you accountable when you need it most. ✔️ And so much more! PLUS, the added bonus is hearing feedback from live viewers who hung out while we recorded this episode! What a fun and creative switch-up for this magic momentum-making episode! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

What’s it like to come in and take over a struggling pet business? Well, it’s NOT all rainbows, sunshine, and puppies all day long. THAT’S for sure. But it IS exactly what today’s guest, Leann Dessauer, the Operations Manager of EarthWise Pet in Liberty Township, Ohio did three years ago. Leann was invited to come in and take over the day-to-day operations of her brother’s business, and quickly found that there were a lot of foundational pieces that needed some attention. And here she is, three years later, completely BOSSING her days and helping the business and the team thrive with her perseverance. In this episode, you’ll hear lessons from Leann that you might see a lot of yourself in, like: 🐾 What the nitty gritty details of your business financials can tell you, and how to work toward getting a hold of them. 🐾 How showing up in your marketing efforts can make a huge difference for your growth (and sometimes you need a little help because it’s exhausting to keep up!) 🐾 The mindset MUST haves you need to keep going and celebrating your successes along the way, no matter how small. 🐾 The realization that Leann had about one year into taking over the business, and why it’s ESSENTIAL that every business owner do this one thing to stay on track. 🐾 How making a plan, even if it’s subject to change, is so important (and the tools you can use to make one!) 🐾 And SO much more. Leann is proof that steady progress wins the race, and when you surround yourself with the right support, the possibilities are ENDLESS. Give this one a listen to find out how you relate to Leann’s story! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

It’s important to have this mix in your pet business: Using the steady and strong business strategies that NEVER go “out of style,” AND… Exploring what’s NEW. If you’re not growing, the bottom line is that, at some point, you may get left behind. This is why embracing new trends, investing in learning new skills, and choosing the “trends” that will best serve your pet business are so important. In this episode, Candace is revealing a list of 5 trends she’s seeing in the pet industry that you will see stick around. These aren’t just quick fads– these are shifts in the behavior of consumers and the ways of the industry that, when adapted to, can enhance your customer experience and ultimately make you more money. In this episode, you’ll hear more about: ✨AI and how you can use it in your marketing plan without sacrificing the human touch. ✨ Automation, improving your efficiencies, and leaving less room for error (while also making your job easier!) ✨ A quality experience and how you communicate it to your customers. ✨ Emotional intelligence and doing the mindset work that will leave everyone around you feeling more fulfilled– from your customers to your team to YOU. ✨ A seamless customer experience and utilizing various channels to achieve that. Are you easy to do business with? Which of these trends is a MUST-implement for your pet business this year? Listen in to find out! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

A brand new year can mean: ✨ Optimism, strategy, and a little pep in your business owner step! ✨ In this episode, Candace gives you the ultimate 2024 pep talk, guiding you through setting ambitious goals and making significant progress in your pet business. It's all about dreaming big and turning those dreams into reality through ACTION! In this episode, you’ll hear: 🐾 The importance of goal setting and visualization. Set impactful goals, but imagine yourself on the other side of them. How did you push past the fear? 🐾 How to overcome common pitfalls in your professional development journey. Yup, she’s sharing the top three reasons members sometimes leave the Pet Boss Club® and how you can avoid them and utilize everything it has to offer. 🐾 The true power of the Pet Boss Club® and real member success stories. The proof is in their stories… if you can overcome the pitfalls, the goal-crushing speaks for itself! 🐾 How to make time for what matters. Understand the critical importance of prioritizing your business and personal development to make the most of this year (and take that BEYOND the January New Year buzz and excitement! As 2024 begins, remember that every day is an opportunity to make positive changes and propel your business forward. So… are you seizing it? View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

You’re leaving money on the table, Pet Boss. 💸 So, where is the snag in your sales process? Or… do you even have an official sales process? A recent Pet Boss Nation® survey showed us that one of the biggest struggles of small business owners in the pet industry is finding more customers. But once you find the customers, you have to make sure they buy from you too! In the last two episodes, we talked about how you’re going to put your business on center stage through your marketing. In this episode, we’re talking about CONVERSION– turning those lookers into raving fan buyers. Conversion is a BIG concept, but within this episode, we’ll break it down into the KEY things you need to think about, like: 🐾 Your customer experience. Put yourself in your customers’ shoes. Do you make it easy and convenient for them to buy from you? 🐾 Your sales process. Now that your customers are looking, calling, and walking through your door… what are you doing to actually offer the sale? 🐾 Your value. Is your pricing on point? Is your customer clear on how they’ll benefit from what you’re offering? So put on your customer goggles, Pet Boss. Let’s take a look at your business through their eyes and see what might be stopping you from scoring the sale! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

What do the classic Christmas tale, The Night Before Christmas, and pet business ownership have in common? Well, maybe more than you think! There are little bits of magic hiding within that story that really do apply to our everyday lives as business owners… and they’re a reminder that we ultimately craft our own realities, including finding the magic in the everyday! In this episode, you’ll hear: 🎄 A few practical lessons you can apply in your pet business from that traditional Christmas story. 🎄 Some of Candace’s favorite magical moments and memories during her pet business ownership days (including celebrity appearances! Like a lot of them!) 🎄 Ways you can start to look for the magic in your own life and business… it’s there! You just have to know how to see it. This holiday episode will give you all the feels of wonder and joy, so treat yourself to listening in! Happy holidays! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Have you gotten your November/December issue of the beloved pet industry publication, Pets+ Magazine?! If not, you definitely need to check it out (and subscribe!) And if so, you probably noticed the plethora of useful data that Pets+ collected in their Big Survey of 2023. In this episode, Candace is breaking ALL of the major takeaways from that survey down with none other than Pamela Mitchell, the Editor-In-Chief of Pets+ Magazine. At the beginning of September 2023, Candace was asked by Pets+ Magazine to assist as a contributing editor with their big annual survey. The collaboration allowed her to give her expert opinion on question formatting and honest feedback on the results. In this episode, Candace and Pamela are deep diving into: 🐶 The results recorded by nearly 500 self-verified independent pet retailers and service providers across the U. S. 🐶 Some of the best questions asked, the answers, and the deeper look at what those answers could mean (after Candace offers more context!) 🐶 Some of the pet industry trends we can expect to see in 2024 based on the respondents answers. 🐶 What pet industry professionals are most struggling with and some tips to address those issues. 🐶 And SO much more! If you need help wrapping your head around this treasure trove of data, then this is a MUST listen episode. It’s also a GREAT way to start prepping for 2024 in your pet business based on actual recorded data and applying these insights to your own business! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

What do the films, A Man Called Otto, Hocus Pocus 2, The Black Phone, and many more have in common? Our Pet Boss Mastermind member, Britany Long. 😉 Yup, when Britany isn’t busy wrangling her pets on Hollywood sets as an animal trainer, she’s hard at work perfecting the customer experience at her higher-end, bed-and-breakfast-inspired boarding facility, Hillcrest Canine Country Club in Catowice, Pennsylvania. And you’re in for a treat because Britany is going to help you do something we ALL should be looking to do in our businesses… find new revenue opportunities! 💰 Listen in to learn more about: 🐶 How to successfully sell thoughtful add-on services your customers will be excited about. 🐶 Bundling! And the important details Britany includes that keep her customers coming back to re-purchase items. 🐶 How human trends and traditions (like Thanksgiving dinner!) translate to offerings for your pet clients. 🐶 How stepping outside of your comfort zone to find support in your business can be a complete game changer! 🐶 And so much more! Listener beware– you’ll probably wish YOU could check in to stay at Britany’s boarding facility after listening! Sorry, pets only! But you can snag some amazing ideas from how she runs her very successful business, so listen in! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

The topic in this episode is customer and lead nurturing... but when we tell you it turned into a mini-MASTERCLASS on the narratives that we tell ourselves as pet business owners and what we should really be focusing on, we're not kidding... this one is PACKED with powerful knowledge. Our guest today is Pet Boss Mastermind member Kevin Neglia of Barkfield Road in East North Point, New York. Kevin is an entrepreneur who runs multiple businesses with his wife, Gabriella. They found themselves in the pet industry as their passion for their own pet collided with a unique opportunity to purchase the pet boutique they frequented... and just wait until you see what they've done with it since then! Kevin has a unique, FUN, and effective approach to business. In this episode, he shares: ✨ The importance of nurturing leads and his very detail-oriented approach that can transform your business’s customer base and profitability. ✨ How to leverage technology and data to personalize the shopping experience and further nurture customer relationships. ✨ How to flip the narratives you might be telling yourself as a business owner so that you regain CONTROL of your destiny. ✨ What the power of community has done for him, his business, and his growth mindset. ✨And so much more! Kevin is a testament to the power of community, leadership, and strategic thinking in the pet industry. Go ahead... snag some of his ideas for your own pet business. He believes in community over competition, so he doesn't mind at all.💪 Want to join the same Mastermind that helped Kevin grow his business even more? We are accepting applications for the Pet Boss Mastermind™ NOW! Learn more and apply here. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Today’s guest is a powerhouse female entrepreneur in the pet industry (so imagine how honored we are to have her as a Pet Boss Mastermind member!) Catherine’s pet business, Canine Crews, has been revolutionizing pet care in the Chicago area since 2010– but before that, Catherine worked in the steel industry. One thing has always remained the same, no matter which industry she conquers– her involvement in groups of like-minded business people! In part one of our Pet Boss Mastermind Success Series, Catherine speaks in-depth on a topic that has helped her be less involved in the day-to-day running of her pet business: Focusing on the development of her employees. You’ll learn: ✨ Why stepping away from your business can give you the fresh air and brain reset you need to come back and make more informed and enlightened decisions. ✨ How closely focusing on your team makes all the difference in your customers’ experience. ✨ How to empower your team members to pursue in-house leadership opportunities. ✨ The background work that goes into building a team of confident employees you trust enough to run your business. ✨ Some mistakes turned into learning opportunities that Catherine experienced along the way, like how she funded her pet business when first opening. ✨ Why Catherine joined the Pet Boss Mastermind and how it’s played a role in her continuing mindset growth (and therefore success in her pet business!) ✨ And so much more! See? Told you she’s a powerhouse! You will learn SO much from Catherine, so listen in! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Here’s a quick hack for relieving some of the holiday stress you might be feeling right now… Activate GRATITUDE. And this isn’t just a Q4 thing. I want you to find a way to work this into your everyday life, because when you do… Your life will improve. Your stress levels will decrease. Your business will benefit. And your way of thinking will change forever. In this episode, Candace helps you understand how gratitude can help you in so many areas of your life, including how you show up as a leader in your pet business. You’ll learn about: The power of gratitude in business and the science behind it all. Candace’s current and past situations and how applying a grateful mindset helped her reframe and persevere. How some members of our amazing Pet Boss community members practice gratitude in their businesses. What gratitude looks like in a leadership role and some actionable tips for making it a regular practice. And so much more! What if gratitude was a CORE value in your pet business? What would change? Listen in to find out! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Wondering how Candace was feeling during Q4 when she owned her pet businesses? You’re about to find out! Candace has been there– in the thick of the busiest time of the year, watching the days quickly slip by on the calendar without any promotions or events planned, wondering how she’s going to move all that holiday inventory when she can’t seem to remove herself from the day to day tasks inside her business… And guess what?➡️ Throughout all of her successes (and a few failures!) during Q4, she learned EXACTLY what type of support other business owners in the pet industry need right now. In this episode, you will: 🎁 Get the inside scoop of Candace’s brain during those overwhelming Q4s when she ran her own pet businesses, and what she did to go from overwhelmed to profitable and less stressed. 🎁 Learn three key things you need to be thinking about right now to make this Q4 your most successful one yet. 🎁 Discover the exact resources you need to plan out the rest of this year efficiently and in manageable tasks. 🎁 And more! Even though it’s November, and you might be thinking you missed the boat on planning a profitable, smooth Q4, that’s NOT true. No, Pet Boss. There is still time to have a very successful Q4, and your answers to how to get there are waiting inside this episode. P.S. Don’t forget to utilize the tools you’re about to learn about! Here are the links: ✨ Purchase the Holiday Success Kit at Learn.PetBoss.com/HolidayKit ✨ Join us in the Pet Boss Club by visiting PetBossClub.com View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Who is it for you? That ONE person (or more!) in your life who you turn to for support, inspiration, and encouragement in your business? Who you couldn’t have started your business without? Whether that means they helped you financially, they offered you advice, or they simply believed in you. Maybe you’ve heard Candace mention the entrepreneurial spirit that runs in her family before, but today, she’s showing you exactly where she acquired her business owner knack and drive. In this episode, you’ll learn more about three incredibly important people in Candace’s life: ❤️ Her Grandpa Bob, who not only supported her pet business dreams in big, important ways but also just celebrated 60 years since he founded the Chillicothe Metal Company. ❤️ Her sister, Christa Holmes, founder of Why And Whale, a children’s gift and toy business that offers the most unique, high-quality, and sustainable toys for kids. ❤️ Her dad, Otto D'Agnolo, a multi-platinum award-winning engineer and producer and an Emmy award-winning songwriter who is also the host of his own TV show! The stories behind each of these three family members have made such an impact on Candace’s business path, and the advice they have to offer might be EXACTLY what you (yes, YOU!) need to hear right now. And trust us, they know a thing or two about business. 😉 Get ready to hear inspiring stories about the people closest to Candace, and start thinking about who in your life you can thank TODAY for their unwavering support. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

This episode includes not one, but THREE spooky pet business stories to wrap up October with a ghoulish FRIGHT. 👻 Don’t run and hide, though… these stories are meant to empower you more than anything else! The reality is that scary things can happen when you’re a pet business owner, and our guest, Leann Southall, founder and creative director of Dog and Cat Cards, can attest that the most important thing is– Growth, learning, and becoming more prepared. In this episode you’ll hear: 🎃 Leann’s three spooky tales from a lifetime of jobs in the pet industry, including a sudden client death with a celebrity spin, an FBI scam, and an employee uh-oh moment. 🎃 A unique holiday event you could do in your own pet business (that Leann had 98% participation rate for!) 🎃 How Leann is filling a missing hole in the pet industry with her one-of-a-kind greeting cards company (and yes, she wholesales!) 🎃 What other products Leann has up her sleeve that will make it much easier for you to run seasonal promotions in your pet business. These fa-boo-lous tales will get your wheels spinning, so gather round the podcast campfire and listen in! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Join me in a virtual dance party celebration in this episode because… we did it! 🎉WE REACHED 100 EPISODES! 🎉 100 times that I sat down and poured my heart into recording an episode for you (which didn’t always come easy for me!) 100 times that my team took that episode and ran with it– edits, feedback, copy, getting it into the world. 100 times that you listened, downloaded, shared with a friend, and maybe heard exactly what you needed to in that moment (I hope!) When I started this podcast, I had one idea for my “why” and where it was going. That has changed and grown over time (in the BEST way!) It has exceeded my expectations, and I hope it has exceeded yours too! In this celebratory 100th episode, you’ll hear: ✨ All about what goes into producing this podcast, and how you can best support it if you’re an avid listener! (Like helping us reach 100 five-star reviews!🤩) ✨ Which episodes were some of my favorites AND yours! Yup, we pulled clips from our most loved episodes to highlight some of the messages that inspired you the most. ✨ What the future holds for the Boss Your Business Podcast, and how you can submit your questions or topic ideas! We’re just getting started. 😉 ✨ Motivation! This was a series of small steps that added up over time… and look at the results! You’re doing the same thing, Pet Boss… taking action every single day toward a bigger goal. I’m so proud of you! There have been hurdles. There have been challenges. But here we are… 100 episodes in! And we have navigated everything that has come our way. So thank you, thank you, thank you for being here, and get ready for some party music in this one! 🥳 XO, Candace View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ready for part TWO of Pet Boss Club member Tracey’s nightmare-ish story? In this riveting wrap-up of this October spooky story, you’ll find out who the alleged arsonist is… Yes, ARSONIST. But you’ll also learn so much more about what it takes to never give up on your pet business dreams, even when the cards are stacked against you. In part two of the story, Tracey shares: ✨ What she learned throughout the insurance claims process, and some takeaways you should consider regarding your own business insurance. ✨ How to look at and measure success for you as an individual. ✨ What mindset lessons she has learned since the fire, and how she keeps her mindset as positive as possible. ✨ The support she found that has been a game-changer in keeping her business afloat. Ready for part 2 of this strong Pet Boss’ amazing story? Grab a pup (and maybe a tissue in case of tears. Candace shed a few!) and cuddle up. Let’s go! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

From building a pet business dream– to watching it go up in flames… literally. This episode dives into the riveting, heartbreaking, and wildly inspiring story of Pet Boss Club member, Tracey, owner of PAWS UP Pet Supplies in Waukon, Iowa. We wanted to bring you some spooky-centric stories in the spirit of October, and this one definitely qualifies. But what is most important in any spooky business owner story we tell is the lessons learned along the way, and finding resilience when it matters most. In part one of this two-part story, Tracey shares: ✨ How she went from an unfulfilling career to bravely jumping into restoring an old building with tons of significance (to the town and her personally,) and turning it into the pet business of her dreams. ✨ Her story from February 13th, 2022– the night she got a call that her pet business building was on fire. ✨ What immediate lessons she learned while this nightmare unfolded (Hint: Insurance. Is. Important.) ✨ How the fire started… and YES, we do leave you with a cliffhanger here to find out more. You WON’T believe how this happened! As a pet business owner, you have to be ready for anything… and Tracey is a shining example of how to handle an unexpected and tragic experience and how to persevere when your dreams are on the line. Cuddle up, grab your pup, and give her spooky & awe-striking story a listen. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Get ready for a whirlwind of branding and retailer-brand relationship-building knowledge (plus hearing the word “Boss” a whole lot!) In this episode, Candace interviews Basel Nassar, a serial entrepreneur whose passion for pets and innovation led him to establish Boss Nation Brands. Basel has been a friend and supporter of Pet Boss Nation since… well, forever. You may have even stopped by the Boss Nation Brands booth at various tradeshows for a Pet Boss Nation meetup! Today, we wanted to highlight the innovative pet lifestyle brand Basel has built and share his extensive industry knowledge with you. In this episode, you’ll learn about: 🐕 How Basel leads his loyal team and has grown his company to over 200 SKUs in just four years, with a pandemic to boot. 🐈 Ways that retailers and brands can work together, and his predictions for the future of the pet industry. 🐕 Hardships Basel has experienced over the years and the specific habits and strategies he’s used to overcome them. 🐈 Tips for newcomers to the pet industry he wishes he had when he was just starting out. 🐕 What you can expect to see from Boss Nation Brands in the near future! (Hint: There might be feathers involved!) Ready to BOSS your business with Pet Boss Nation AND Boss Nation Brands? Give this one a listen! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

If juggling your personal and business life feels overwhelming, you are definitely not alone! Working long hours, sacrificing time with loved ones for the sake of your business, missing out on personal milestones… It’s a tough act to balance, and you’re doing a great job. But today’s interview with a true Pet Boss and Mom Boss, Tara Valliere of Newfound Pet Center, will help you clarify what’s important and what boundaries you absolutely need to set. Tara transitioned from working in the corporate world to turning her passion into a thriving retail chain that her entire family is involved in running! In this interview, you’ll hear about: ❤️ How Tara and her husband expanded to three New Hampshire stores fueled by their entrepreneurial spirits and smart risk-taking. ❤️ Tara’s two teenage Boss Daughters and their roles in the businesses, plus how Tara juggles their busy high school and work schedules. ❤️ How Tara’s family stepped up for a family member in need and what that looked like from both a business and family perspective. ❤️ Three prominent themes in Tara’s story– getting support, building a solid foundation, and consistency– and how those themes play out when striving for work-life equilibrium. Work and life naturally mesh. It’s just the way it is! But that doesn’t mean one area of your life has to be negatively impacted by another. It’s all about building the foundations that allow you to ride the waves with grace, flexibility, and resilience! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

September is Self Care Awareness Month, and we’ve been talking about it– in our emails, on our social accounts, in conversations with one another. And honestly, the topic is resonating. Why? Because self care is SO important for you as a business owner, but the term itself is so broad and it looks different for everyone, which makes navigating it tricky. We’re all in different stages of our lives, have different resources, and enjoy different things– so how can we determine the magic self care cure for battling burnout? The truth is– we can’t. This isn’t magic. This is about taking stock of your life, your priorities, and your burnout red flags and coming up with a self care plan that works for YOU. In this episode, your host and Pet Boss Nation CEO, Candace, shares: ❤️ Where she is in her life right now, and why she’s been personally thinking about what self care looks like in her stage of life and business. ❤️ Why self care is more than a mug of hot tea or a trip to the spa (although those things can totally be part of your plan too!) ❤️ Six realistic, raw, and helpful tips to help you get ahead of burnout before it’s too late. ❤️ Why self care isn’t just about business– it’s about you as a human who is juggling business, life, family, and other priorities. ❤️ Why finding your people is such a big difference maker in life AND business. 🫶 This episode is a labor of love, and we hope you use it to formulate a self care plan that extends well beyond September! Take care of yourself– and we’re here to help when you need it. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

There are business lessons ALL around us in our day-to-day lives. Think about it– as a consumer, there are times you’ve been WOWed when a business goes above and beyond, and there are other times… when you’re just flat-out disappointed. And no matter what, there’s always a lesson you learn and can apply in your own pet business. As a follow-up to our quick SuperZoo 2023 recap, we’re bringing you the infamous hotel story from our founder, Candace D’Agnolo. In this episode, you’ll hear: 🐕 Whether it was dog poop, blood, or ketchup… yup, we’re NOT kidding. 🐕 Candace’s thought process as her unique hotel experience was unfolding. 🐕 Six VERY important business lessons Candace took away from this interesting experience. 🐕 How the hotel could’ve handled things differently and created a raving, loyal fan out of a less-than-ideal scenario. 🐕 And so much more! Ready to build your amazing and intentional customer experience? Then get ready to listen and learn from this episode! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Get ready to feel the electrifying BUZZ of SuperZoo 2023 in Viva Las Vegas! This year’s SuperZoo was a different experience for our CEO and founder, Candace, in a few ways! She got to see the culmination of her marketing efforts come to life– she was a recognized face at this event, and the people who stopped her to chat and take a photo were SO inspiring and really reinforced Pet Boss Nation’s mission. But this year… she was also a Pet Boss MOM! And she brought Pet Boss Baby, Carmine, along for the exciting ride. This episode is NOT about trends as much as it is about the SuperZoo experience and why nothing can beat going to such an amazingly huge and impactful event in the pet industry. In this episode you’ll hear: 🐕 All about Carmine’s first experience at a pet industry tradeshow. Baby Pet Boss in the house! 🐕 Specific examples of stories of pure and genuine connection that happened at the show. 🐕 The details behind the massive show put on by the World Pet Association– including the winners in various contests that went down at the show! 🐕 How you need to show up for yourself inside your business, and the proof that showing up for yourself WORKS. Ready for some Vegas fun and some learning lessons along the way? You’ve come to the right place! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

In July, the Pet Boss Nation® team wrapped up a wildly successful training week known as Pet Business Bootcamp– where we brought together over 700 participants in the pet industry to do a deep dive into marketing their businesses! If you want access to ALL of the replays from that week, you’d have to join us in the Pet Boss Club® (and you might just get the chance… if you listen throughout the month of August!) For now, we wanted to bring you a highlight reel– which was really tough to narrow down because we covered SO much amazing information throughout the week! This fourth and FINAL highlight is all about creating a WOW-factor experience that keeps your customers coming back again and again! You’ll learn: ✨ Part of our Rapid Retention Roadmap, a critical piece in your customer retention plan. ✨ TWELVE (yes, twelve) different ways you can surprise and delight your customers to make their experience with you memorable. ✨ Why retention is so important, and what will always keep you top of mind to your customers (and help with word of mouth!) ✨ And so much more!! Think about it– the businesses that offer you a great experience and surprise you with something *extra special* are the ones you’ll always go back to, right?! How are you recreating that for your customers? If you haven’t thought about it quite yet, then this is an episode you’ll want to take notes during! Many, if not all, of these ideas will apply to your business in some way! And don’t forget about our podcast listener EXCLUSIVE offer happening this month! This is the LAST episode you’ll hear about it. There’s no better time than NOW! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

In July, the Pet Boss Nation® team wrapped up a wildly successful training week known as Pet Business Bootcamp– where we brought together over 700 participants in the pet industry to do a deep dive into marketing their businesses! If you want access to ALL of the replays from that week, you’d have to join us in the Pet Boss Club® (and you might just get the chance… if you listen throughout the month of August!) For now, we wanted to bring you a highlight reel– which was really tough to narrow down because we covered SO much amazing information throughout the week! This third highlight is for you if you want to skyrocket your revenue! You’ll learn: ✨ Part of our proven Seal the Deal System that helps you raise prices, sell more, and CONVERT! ✨ Six offers you can make to convert more of those lurkers into BUYERS– and keep them around for the long haul! ✨ The six elements your juicy offer needs to be truly and completely irresistible! ✨ And so much more!! Part of your marketing is making an offer when the time comes– so don’t be afraid! Figure out what your irresistible offer is NOW, and you’ll be prepared when the time comes. And don’t forget– throughout the month of August, there’s an exclusive opportunity hiding inside each episode! Have you taken advantage yet? View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

In July, the Pet Boss Nation® team wrapped up a wildly successful training week known as Pet Business Bootcamp– where we brought together over 700 participants in the pet industry to do a deep dive into marketing their businesses! If you want access to ALL of the replays from that week, you’d have to join us in the Pet Boss Club® (and you might just get the chance… if you listen throughout the month of August!) For now, we wanted to bring you a highlight reel– which was really tough to narrow down because we covered SO much amazing information throughout the week! This second highlight covers building your email list and keeping new potential customers coming in with lead magnets! You’ll learn: ✨ Why you MUST be growing your audience in more places than social media. ✨ Why automating a lead generation process is a MUST for every business. ✨ 15 different types of lead magnets and which platforms to build them on! Mix and match the ones that work for YOUR business. ✨ And so much more!! You are definitely going to find something to implement in your business inside this less-than-30-minute-long episode. So get to it! And don’t forget– throughout the month of August, there’s an exclusive opportunity hiding inside each episode. Take FULL advantage! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

The Pet Boss Nation® team just wrapped up a wildly successful training week known as Pet Business Bootcamp– where we brought together over 700 participants in the pet industry to do a deep dive into marketing their businesses! If you want access to ALL of the replays from that week, you’d have to join us in the Pet Boss Club® (and you might just get the chance… if you listen throughout the month of August, starting with this episode!) For now, we wanted to bring you a highlight reel– which was really tough to narrow down because we covered SO much amazing information throughout the week! This first highlight covers marketing to different generations, a very clear favorite eye-opening topic! You’ll learn: ✨ The NUMBERS behind pet ownership in the United States and how this data affects your marketing plan. ✨ Pet ownership habits withing each generation- Gen Z, Millennials, Gen X, and Baby Boomers. Who is your ideal customer, and how should you be communicating with them? ✨ How to assess your marketing to reach multiple generations and ensure the long-term success of your business. ✨ How purchase decisions are made and influenced despite which generational group your ideal customer is in. ✨ And so much more, with special appearances from the Pet Boss Nation team! Ready for the highlight reel?! Grab your notebook because this conversation is going to get your wheels turning. And don’t forget– Throughout the month of August, there’s an exclusive opportunity hiding inside each episode. Take FULL advantage! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog