149: How Emerging Pet Brands & Indie Retailers Can Thrive Together: An Interview with Jess Berger of Bundle x Joy
Ever wonder what it really takes to launch a pet brand in today's competitive market? You're in for a treat with this podcast episode where Candace sits down with Jess Berger, founder of Bundle x Joy!
Pet Boss® Podcast with Candace
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Show Notes
Ever wonder what it really takes to launch a pet brand in today's competitive market?
You're in for a treat with this podcast episode where Candace sits down with Jess Berger, founder of Bundle x Joy!
Jess and Candace unpack the hidden challenges (and triumphs!) of building a pet brand from the ground up... especially one so different from what's out there!
In this episode, you'll learn:
🌈 The unexpected hurdles new pet brands face when trying to partner with distributors and retailers.
🌈 The delicate balance of pursuing growth while supporting small, independent retailers.
🌈 Why diversity and representation matter in the pet industry, and how it's shaping new brands like Bundle x Joy.
🌈 Creative ways emerging brands and independent retailers can collaborate for mutual success
🌈 Bundle x Joy's mission to bring more joy, color, and inclusivity to the pet industry while supporting women-led businesses
Jess has over 17 years of experience in the pet industry, and she's building a brand that she didn't see in the market to shape a NEW future-- one that is ethically led, collaborative, AND inclusive.
Find out more about how brands and retailers can collaborate in the spirit of everybody winning together!
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