203: Grand Opening Weekend: How Dante and Dory's Leveraged Local Radio for Maximum Impact
Pet Boss® Podcast with Candace
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Show Notes
Today is an extra special treat! We're sharing the behind-the-scenes process of getting on local radio to announce the grand opening of Dante and Dory's Pet Emporium, plus the complete radio interview from WGIL in Galesburg, Illinois.
This episode is perfect timing as we officially opened our doors during Neighborhood Pet Store Day weekend, and you'll hear exactly how we leveraged local media to create multiple marketing assets from ONE interview.
You'll discover:
✅ Why radio works in smaller markets when it might not in large metro areas
✅ How to build relationships with local reporters and media personalities
✅ The preparation strategy - including creating outlines and suggested questions for hosts
✅ How one radio interview creates multiple marketing assets
✅ The complete grand opening weekend strategy with ribbon cutting, special deals, and themed events
Plus, hear the full radio interview where we announced our three-day grand opening celebration, featuring everything from confetti cannons to dog beer tastings, custom local merchandise, and so much more!
Whether you're planning a grand opening, looking to get media coverage, or wanting to understand how local marketing works in smaller communities, this episode shows you the complete process from relationship building to execution!