Paul Green's MSP Marketing Podcast

Episode 159 Welcome to the MSP Marketing Podcast with me, Paul Green. This week’s show includes: 00:00 Is ‘data capture’ dead? 07:02 Why you need to keep Googling your MSP 11:27 Monthly recurring revenue from selling marketing services 25:00 A great book recommendation about discovering the best plan for your MSP Featured guest: Thank you to Andrew Down, IT Channel Leader at Vendasta, for joining me to talk about how to generate monthly recurring revenue from selling marketing services. Andrew’s role includes consulting and influencing various segments of the business with a core focus on the Go-to-market strategy and sales efforts for new and existing channel partners in the tech space. An avid runner, Andrew has run over 25 half marathons and recently completed the New York City Marathon. Connect with Andrew on LinkedIn: http://linkedin.com/in/andrewdown Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Order your free copy of the MSP Marketing magazine: http://mspmarketingedge.com/magazine/ Thank you to Stuart Holtby from GetInSync Strategic Management for recommending the book Nine Lies About Work by Marcus Buckingham: https://www.amazon.co.uk/Nine-Lies-about-Work-Freethinking/dp/1633696308 https://www.linkedin.com/in/stuartholtby/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 158 Welcome to the MSP Marketing Podcast with me, Paul Green. This week’s show includes: 00:00 Does automation still have a role to play in dealing with your LinkedIn 08:30 Why a ‘buyer persona’ needs to be central to your MSP’s marketing 15:52 A recruitment expert explains how to find the best new people for your team 35:18 A great book recommendation about coming up with creative solutions Featured guest: Thank you to Lori-Ann Duguay ‘the people person’ for joining me to talk about how to find the best new people for your team. After working 21 years in government, Lori-Ann Duguay decided to take a leap and launch her own consulting venture helping organisations with a growth mindset. She helps them build the culture, experience and leadership required to attract and retain the talent that they need to thrive in the new world of work. Connect with Lori-Ann on LinkedIn: https://www.linkedin.com/in/loriannduguay/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ For loads of MSP marketing and business growth advice and resources, check out my free learning hub: http://mspmarketingedge.com/learning-hub/ Thank you to Colt Briner from Scrappy AF Marketing for recommending the book Creative Acts for Curious People by Sarah Stein Greenberg: https://www.amazon.co.uk/Creative-Acts-Curious-People-Unconventional/dp/1984858165 https://www.linkedin.com/in/colt-briner Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

Episode 157 Welcome to the MSP Marketing Podcast with me, Paul Green. This week’s show includes: 00:00 I answer 3 of the most common MSP marketing questions 12:09 This is what I think about having a Pricing Calculator on your MSP’s website 19:22 An ex-MSP’s journey to create a tool to give you time back 36:07 A great book recommendation about creating great processing within your MSP Featured guest: Thank you to Brian Brammeier from ZeroTouch MSP for joining me to talk about his journey from MSP owner, to the creator of a time-saving tool. Brian is an experienced business operator, crisis IT and cybersecurity professional, as well as an investor. Currently, Brian advises several companies, either as a board member or in a consulting capacity, helping them craft and define their company strategy and cyber security postures. Brian is also an active investor in various technology, fintech, and pharma/biotechnology ventures. Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianbrammeier Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ On the subject of putting a pricing calculator on your MSP’s website, I recommended the book They Ask You Answer by Marcus Sheridan: https://www.amazon.co.uk/They-Ask-You-Answer-Revolutionary/dp/1119312973 You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Thank you to Jamie Shanks from Pipeline Signals for recommending the book The Ultimate Sales Machine by Chet Holmes: https://www.amazon.co.uk/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 https://ca.linkedin.com/in/jamestshanks Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

Episode 156 includes: 00:00 How to create a ‘moonshot’ goal for your MSP 08:05 Why your techs are NOT too busy for new clients 17:58 A social media expert explains how your business can stand out online 35:31 A great book recommendation about creating great processes within your MSP Featured guest: Thank you to Brendan Kane from Hook Point for joining Paul to discuss how an MSP can stand out on social media. Since 2005, Brendan has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on. Connect with Brendan on LinkedIn: https://www.linkedin.com/in/brendanjkane Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ On the subject of creating a ‘moonshot’ for your MSP, Paul recommended the book Traction by Gino Wickman: https://www.amazon.co.uk/Traction-Get-Grip-Your-Business/dp/1936661837 Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Thank you to Owen McGab Enaohwo from SweetProcess for recommending the book The Checklist Manifesto by Atul Gawande: https://www.amazon.co.uk/Checklist-Manifesto-Things-Right-Gawande/dp/1846683149 https://www.linkedin.com/in/owenmcgabenaohwo Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 155 includes: 00:00 How to shape your business with your future lifestyle 07:39 Why you should charge an ‘idiot tax’ 12:45 The right mindset to grow your MSP 27:57 A great book recommendation about breaking through the ceiling to the next level Featured guest: Thank you to Chuck Canton from Sourcepass for joining Paul to discuss the right mindset to grow your MSP. Chuck is a seasoned and dynamic technology executive with more than a decade of experience at hyper-growth companies, with experience in launching and growing startups, securing growth funding, acquisitions, and sales. Chuck attributes his past successes to two key areas of focus: building healthy and collaborative company cultures and always listening to his customers. Connect with Chuck on LinkedIn: https://www.linkedin.com/in/chuck-canton-a0152a13 Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about Paul’s MSP Marketing Edge service: https://www.mspmarketingedge.com Thank you to MSP sales expert Fiona Challis for recommending the book The Big Leap by Gay Hendricks: https://www.amazon.co.uk/Big-Leap-Conquer-Hidden-Level/dp/0061735361 https://uk.linkedin.com/in/fionachallis Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e...

Episode 154 includes: 00:00 How best to persuade your prospects in advance 08:28 A ‘Work From Home’ setup that could be a great sales tool 15:14 How to create a new revenue stream from compliance 24:26 A great book recommendation about changing the way you work forever Featured guest: Thank you to Shay Cohen from Kamanja for joining Paul to discuss a potential new automated Pen Test revenue stream. Shay’s career began as a technical support engineer for Windows desktop and server systems, and then moved to become a junior Linux engineer. Kamanja have developed a solution that involves the most experienced compliance consultants and MSPs in the market. This has resulted in a product designed to help to SMBs. Connect with Shay on LinkedIn: https://il.linkedin.com/in/shay-cohen-1749055a Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ In describing influential marketing, Paul mentioned the books Influence and Pre-Suasion by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X https://www.audible.co.uk/pd/Influence-Audiobook/B00N349QTG https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941419 Order your free copy of the MSP Marketing magazine: http://mspmarketingedge.com/magazine/ Thank you to Mike Andrews from NovaBACKUP for recommending the book Rework by Jason Fried and David Heinemeier Hansson, plus the blog from OpenView Venture Partners: https://www.amazon.co.uk/ReWork-Change-Way-Work-Forever/dp/0091929784 https://openviewpartners.com/blog/ https://www.linkedin.com/in/mikeandrews Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

Episode 153 includes: 00:00 The 2% mindset for successful people 07:19 How to grab anyone’s attention on LinkedIn 14:43 A potential new automated Pen Test revenue stream 26:37 A great book recommendation about realising any goal Featured guest: Thank you to Alton Johnson from Vonahi Security for joining Paul to discuss a potential new automated Pen Test revenue stream. Prior to Vonahi Security, Alton has worked at several large and small cybersecurity consulting firms as a Principal Security Consultant. Throughout his professional career, he has performed hundreds of security assessments for organisations ranging from small businesses to Fortune 10. He also regularly attends information security conferences and have spoken at DerbyCon as well as local communities. Connect with Alton on LinkedIn: https://www.linkedin.com/in/altonjx Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Thank you to Blaine Oelkers, the only Chief Results Officer®, for recommending the book Think And Grow Rich (the Study Guide edition), by Napoleon Hill: https://www.amazon.co.uk/Think-Grow-Rich-Study-Guide-ebook/dp/B07J3PM32G https://www.linkedin.com/in/blaineoelkers Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 152 includes: 00:00 Why stack fiddling could be wasting your MSP time and money 07:04 How to cement your new client relationships during the ‘honeymoon’ period 15:12 How MSPs can stop ‘revenue leakage’ and reduce risk 32:14 A great book recommendation about increasing your value and growing your business Featured guests: Thank you to Anne Hall from ITagree for joining Paul to discuss how MSPs can stop ‘revenue leakage’ and reduce risk. ITagree was founded by Anne Hall who has 25 years of experience as a specialist IT lawyer in New Zealand. She is a thought leader in the MSP and Technology agreements space. Connect with Anne on LinkedIn: https://nz.linkedin.com/in/annehall-itagree Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Thank you to Nate Freedman from Tech Pro Marketing for recommending the book $100M Offers by Alex Hormozi: https://www.amazon.co.uk/100M-Offers-People-Stupid-Saying/dp/1737475731 https://www.linkedin.com/in/natefreedman Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7

Episode 151 includes: 00:00 Why you should always question every process within your MSP 06:14 What is ’cause-related marketing’… and how could it work for your MSP? 14:15 How MSPs can better manage ‘software as a service’ 30:55 A great book recommendation about using the right words in sales conversations Featured guests: Thank you to George Smith from Augmentt for joining Paul to discuss how MSPs can tackle managing their SaaS solutions. George is a dynamic and results-focused senior sales and marketing leader. He’s recognised for strong communication and the ability to lead the professional development of individuals and support teams. He’s also a certified canoe and climbing instructor with a passion for rugby. Connect with George on LinkedIn: https://www.linkedin.com/in/george-smith-augmentt/ Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ On the subject of creating a good system within your MSP, Paul recommended the book Traction by Gino Wickman: https://www.amazon.co.uk/Traction-Get-Grip-Your-Business/dp/1936661837 Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Thank you to Harold Mann from Mann Consulting for recommending the book Nonviolent Communication by Marshall Rosenberg: https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X https://www.linkedin.com/in/hmann Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

The Big Quiz: In addition to the normal podcast schedule, we bring you this special show to mark the end of a month-long MSP podcast collaboration. Throughout September 2022, six leading MSP podcasters joined forces to share their combined knowledge and to highlight the other podcasts on offer. The Ultimate MSP podcast crossover event culminates with a special show on Friday September 30th 2022, in which our hosts come together to tackle a fun tech quiz. Listen / watch to see how the MSP podcasters get on, plus find out if you could do any better! PLUS to celebrate the event, you could win $1000. Find out more about this September’s Ultimate MSP podcast crossover event, including the $1000 prize: http://mspmarketingedge.com/MSPpodcastcrossover The Big Quiz host: Paul Green is the host of The MSP Marketing Podcast. Listen every Tuesday for powerful marketing and business growth advice to get more new clients, grow monthly recurring revenue and increase net profit. The show is about 30 minutes long and you can either watch it on YouTube or your normal podcast platform (full subscribe links further below). Check out The MSP Marketing Podcast: http://mspmarketingedge.com/podcast-intro/ Connect with Paul on LinkedIn: https://www.linkedin.com/in/paul-green-msp-marketing/ Contestants: Richard Tubb is the host of TubbTalk. Richard provides expert advice to help IT businesses grow. Richard has worked with the owners of hundreds of MSPs to free up their time, concentrate on doing what is important and make more money. Check out TubbTalk: https://www.tubblog.co.uk/podcast/ Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardtubb/ Ian Luckett is the host of The IT Experts Podcast. Ian is a Business Growth Consultant and specialises in helping business owners in the IT & MSP space. Ian has always been a big fan of Personal Development and his passion has spread over the years into the business world. Check out The IT Experts Podcast: https://innovatetosuccess.com/itega-podcast/ Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianluckett/

Episode 150 includes: 00:00 Three more powerful marketing weapons to influence your prospects 08:47 How to best help your staff during the cost of living crisis 19:00 Some great advice about collaboration and time management, as part of the Ultimate MSP podcast crossover event 22:06 A new vCIO revenue stream for your MSP 37:31 A great book recommendation about getting the most out of your day Featured guests: As part of this month’s Ultimate MSP podcast crossover event, thank you to Richard Tubb, the host of TubbTalk, for joining Paul to share the best piece of business advice he’s ever been given. Richard provides expert advice to help IT businesses grow. Richard has worked with the owners of hundreds of MSPs to free up their time, concentrate on doing what is important and make more money. Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardtubb/ Thanks also goes to Praveen Ramesh from SuperOps.ai and the host of SuperPod, for also joining Paul to share the best piece of business advice he’s ever been given. Praveen handles all things growth and product marketing at SuperOps.ai. He’s super passionate about helping MSPs overcome their go-to-market challenges, and achieve sustainable growth – that’s the reason you will see him sharing everything he knows about marketing and growth throughout many MSP communities. When not thinking about marketing, you will see him binging videos on productivity and cricket! Connect with Praveen on LinkedIn: https://in.linkedin.com/in/rameshpraveen Find out more about this September’s Ultimate MSP podcast crossover event, including the $1000 prize: http://mspmarketingedge.com/MSPpodcastcrossover Thank you to Stuart Holtby from GetInSync Strategic Management for joining Paul to discuss a potential new vCIO revenue stream for your MSP. MSPs turn to Stuart when they are fed up with being treated as a faceless vendor caught in the MSP commodity trap. Stuart works closely with MSP owners to differentiate their firms by offering an exceptional vCIO service. Using the GetInSync framework, MSPs gain a clear line-of-sight to their clients’ business drivers and are empowered to craft a game-changing Business-IT strategy for their clients. Connect with Stuart on LinkedIn:

Episode 149 includes: 00:00 Create amazing marketing with these 3 influential weapons 09:20 Find out about the $5,000 MSP giveaway 12:45 MSP failure advice from the MSP Podcast Crossover 14:40 What is ‘scrappy marketing’ and how you can use it 27:49 A great book recommendation all about knowing your audience Featured guests: As part of this month’s Ultimate MSP podcast crossover event, thank you to Adam Walter, co-host of The Humanize IT Podcast, for joining Paul to share the best piece of business advice he’s ever been given. In each episode of their show, hosts Adam Walter, Skip Ziegler and other industry experts, show business owners, technology professionals and problem-solvers how to excel their careers with a new, more conversation-based approach to IT. Find out more about this September’s Ultimate MSP podcast crossover event, including the $1000 prize: http://mspmarketingedge.com/MSPpodcastcrossover Check out the Humanize IT Podcast: https://anchor.fm/humanize-it Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamswalter/ Thank you to Colt Briner from Scrappy AF Marketing for joining Paul to discuss how smart marketing on a low budget can have huge impact. Colt helps mid-stage organisations apply creativity and strategy to capture market share from industry incumbents and build pathways into new markets. Colt combines rich strategy with deeply practical application – and a bit of humour – to ensure his listeners come away equipped to succeed as better marketers and better leaders. Connect with Colt on LinkedIn: https://www.linkedin.com/in/colt-briner Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ On the subject of creating influential marketing, Paul recommended the book / audiobook Influence by Robert Cialdini: https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X https://www.audible.co.uk/pd/Influence-Audiobook/B00N349QTG Find out how to leave a product / vendor revue with Channel Program and earn your share of $5000:

Episode 148 includes: 00:00 A great example of modern direct mail 14:03 Clever automation with calendar bookings 16:47 MSP planning advice from the MSP Podcast Crossover 19:15 Improve sales with ‘relationship signal intelligence’ 29:37 A great book recommendation filled with MSP inspiration Featured guests: As part of this month’s Ultimate MSP podcast crossover event, thank you to Ian Luckett, the host of The IT Experts Podcast, for joining Paul to share the best piece of business advice he’s ever been given. Ian is a Business Growth Consultant and specialises in helping business owners in the IT & MSP space. Ian has always been a big fan of Personal Development and his passion has spread over the years into the business world. Find out more about this September’s Ultimate MSP podcast crossover event, including the $1000 prize: http://mspmarketingedge.com/MSPpodcastcrossover Check out The IT Experts Podcast: https://innovatetosuccess.com/itega-podcast/ Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianluckett/ Thank you to Jamie Shanks from Pipeline Signals for joining Paul to discuss how to improve sales with ‘relationship signal intelligence’. Jamie is the CEO of Pipeline Signals, a startup SaaS firm that helps businesses scale their pipeline through Relationship Signal Intelligence Monitoring by addressing the most common yet unanswered challenges that most sellers have. For the past ten years, Jamie ran Sales for Life, the world’s most extensive Social Selling training program for mid-market and enterprise companies. Jamie has delivered workshops across six continents for Microsoft, Thomson Reuters, Oracle, American Airlines & Intel. Connect with Jamie on LinkedIn: https://ca.linkedin.com/in/jamestshanks Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ On the subject of creating clever calendar automations, Paul recommended the Hubspot CRM: https://www.hubspot.com Find out more about this September’s MSP marketing podcast crossover event including the $1000 prize: http://mspmarketingedge.com/MSPpodcastcrossover Tha...

Episode 147 includes: 00:00 The benefit to your MSP of identifying a ‘loss leader’ within your service 05:51 The importance of being an adult when a client leaves you 12:54 Great advice about creating measuring objectives, as part of the Ultimate MSP podcast crossover event 15:48 A process expert joins Paul to explain how to easily document the procedures within your MSP 31:38 A book recommendation to help you transition from being a manager to a true leader Featured guests: As part of this month’s Ultimate MSP podcast crossover event, thank you to Todd Kane, the host of the Evolved Radio Podcast, for joining Paul to share the best piece of business advice he’s ever been given. Todd is an accomplished business leader with 20+ years of experience and runs Evolved Management Consulting, helping managed IT companies increase profit and decrease stress. Find out more about this September’s Ultimate MSP podcast crossover event, including the $1000 prize: http://mspmarketingedge.com/MSPpodcastcrossover Check out the Evolved Radio Podcast: https://www.evolvedmgmt.com/podcast Connect with Todd on LinkedIn: https://ca.linkedin.com/in/toddakane Thank you to Owen McGab Enaohwo from SweetProcess for joining Paul to discuss how sales can be turned into a series of small simple steps. Owen’s easy-to-use software enables company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes, and policies. Owen was previously the CEO of Hire Your Virtual Assistant (H.Y.V.A.), a virtual assistant service for small business owners. His specialties include business development, negotiation, operations management, and more. Connect with Owen on LinkedIn: https://www.linkedin.com/in/owenmcgabenaohwo Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ On the subject of how to handle a client leaving you, Paul recommended reading the book MSP Secrets Revealed by Mark Copeman: https://www.amazon.co.uk/MSP-Secrets-Revealed-inspiration-practical/dp/B0875Z2JLF Find out more about this September’s Ultimate MSP podcast crossover event, incl...

Episode 146 includes: 00:00 When MSPs should buy clients out of contracts 06:47 The financial numbers that are important to your MSP 18:12 An MSP sales expert joins Paul to break sales down into simple steps 27:42 A book recommendation to help you combine your life skills and business experience to boost your success Featured guest: Thank you to MSP sales expert Fiona Challis for joining Paul to discuss how sales can be turned into a series of small simple steps. Fiona helps MSP’s to overcome one of the greatest challenges they face which is filling top of funnel, winning new clients and having a structured sales process to grow and retain those clients. Find out about Fiona’s course ‘How to win, grow and retain new clients for your MSP’ on Paul’s affiliate link: https://www.mspsalesmastery.com/a/2147515389/iJJozk7q Or use Fiona’s regular course link: https://www.mspsalesmastery.com/onlinecourse Connect with Fiona on LinkedIn: https://uk.linkedin.com/in/fionachallis Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Thank you to Ben Spector from Zomentum for recommending the book Principles by Ray Dalio: https://www.amazon.co.uk/Principles-Life-Work-Ray-Dalio/dp/1501124021 https://uk.linkedin.com/in/benspector1 Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

Episode 145 includes: 00:00 How to become an expert at standard operating procedures 08:20 Why your MSP could benefit from creating an ‘authority site’ 15:45 A backup expert predicts what the future could look like 28:41 A book recommendation to help you tackle the most constrained part of your business Featured guest: Thank you to Mike Andrews from NovaBACKUP for joining Paul to discuss the future of cloud back-up as solution for MSPs. Mike is a data protection industry veteran and Software as a Service pioneer. As CEO at NovaStor Corporation, he helped introduce the first windows-based cloud backup solution and has since worked with thousands of Managed Service Provider (MSP) partners to launch successful recurring incremental revenue generating businesses. Mike holds several industry awards and is credited with inventing patents on file restoration. Prior to NovaStor Corporation, Mike founded a Managed Service Provider business and held various executive roles in the data protection and security software space. Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeandrews Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ On the subject of creating great standard operating procedures, Paul recommended reading The E-Myth Revisited, Built to Sell and The Checklist Manifesto: https://www.amazon.co.uk/Myth-Revisited-Small-Businesses-About/dp/0887307280 https://www.amazon.co.uk/Built-Sell-Creating-business-without/dp/1591843979 https://www.amazon.co.uk/Checklist-Manifesto-Things-Right-Gawande/dp/1846683149 Paul recommended the solution Tango for creating standard operating procedures https://www.tango.us/ Thank you to Al Alper from CyberGuard360 for recommending the book The Goal by Eliyahu M. Goldratt: https://www.amazon.co.uk/Goal-Process-Ongoing-Improvement/dp/0884271951 https://www.linkedin.com/in/alperal Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite...

Episode 144 includes: 00:00 Why speed is of the essence for dealing with prospects 10:59 Identify a Dream 100 prospect list to accelerate your MSP’s growth 19:40 A productivity expert explains how to do 1 hour of work in 30 minutes 46:26 A book recommendation to help you earn an MBA without the associated cost Featured guest: Thank you to Blaine Oelkers, the only Chief Results Officer®, for joining Paul to explain how you can do 1 hour of work in 30 minutes. Blaine is a high level performer with a wealth of knowledge who is committed to helping people achieve results quickly. He brings high energy and ultra focus which is critical to quickly generate amazing results and build momentum in any business. If you are a business owner or entrepreneur in need of a Chief Results Officer, Blaine comes highly recommended. Connect with Blaine on LinkedIn: https://www.linkedin.com/in/blaineoelkers Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ On the subject of creating a Dream 100, Paul recommended reading the book The Ultimate Sales Machine by Chet Holmes https://www.amazon.co.uk/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Harry Brelsford from SMB Nation recommended his book The Pocket MBA: https://www.amazon.co.uk/Pocket-MBA-Instant-Entrepreneur/dp/1733904824 https://www.linkedin.com/in/harryb Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.goog...

Episode 143 includes: 00:00 The marketing power of admitting your limitations 08:00 Understand the Pros and Cons of using MSP jargon 17:36 A marketing expert explains why email marketing isn’t dead 39:44 A book recommendation to help you create better customer service Featured guest: Thank you to Nate Freedman from Tech Pro Marketing for joining Paul to explain why email marketing for MSPs isn’t dead. Nate is the founder of Tech Pro Marketing, a marketing company specifically dedicated to serving the MSP community. He has been featured throughout the channel in publications such as Channel Marketer Report, Channel Executive Magazine and Channel Futures. He lives in Rhode Island with his wife and two young daughters. In his spare time, he loves watching wrestling (yes, he’s that guy) and his favourite wrestler is the Macho Man Randy Savage. Connect with Nate on LinkedIn: https://www.linkedin.com/in/natefreedman Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Thank you to Len Herstein, author of Be Vigilant!, for recommending the book I’ll Be Back by Shep Hyken: https://www.amazon.com/Ill-Be-Back-Shep-Hyken/dp/1640953019 https://www.linkedin.com/in/lenherstein Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marke...

Episode 142 includes: 00:00 Why empathy is the core marketing skill to develop 07:33 Paul’s real life example of why ‘before & after’ case studies matter 12:59 The MSP owner who thinks the tech on-site visit is dead 25:11 A book recommendation to help you build trust within internal teams Featured guest: Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on-site tech visit is dead. Harold Mann is co-founder of Mann Consulting, an IT consultancy based in San Francisco. Started in 1991, the firm supports hundreds of businesses around the U.S. each year with an emphasis in Mac device management for fast-growing startups. Connect with Harold on LinkedIn: https://www.linkedin.com/in/hmann Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette for recommending the book The Speed Of Trust by Stephen M.R. Covey: https://www.amazon.co.uk/Speed-Trust-Thing-Changes-Everything/dp/1416549005 https://www.linkedin.com/in/brian-gillette-27884b128 Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast ht...

Episode 141 includes: How one MSP has driven huge growth over the last couple of years – what they did and why Which business cards have a place in your wallet in 2022? Plus on the show this week, a sales expert with advice to make selling much easier for you Featured guest: Thank you to Adam Wootton from Impact Sales Coaching for joining Paul to talk about how MSPs can make selling easier. Adam has 20 years sales experience ranging from telesales, field sales, key account sales, key account management and leading high performance teams. He launched Impact Sales Coaching five years ago and has delivered results for large corporates and SME’s spanning sectors such as telecommunications, IT infrastructure, finance, logistics, education, manufacturing, recruitment and events. Connect with Adam on LinkedIn: https://uk.linkedin.com/in/adam-wootton-b4607015 Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ On the subject of the MSP demonstrating momentum, Paul recommended listening back to Episode 140: http://mspmarketingedge.com/podcast/episode140 On the subject of using classic marketing techniques (like printed newsletters), Paul recommended listening back to Episode 134: http://mspmarketingedge.com/podcast/episode134 Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC Thank you to Luis Giraldo, Chief Experience Officer at ScalePad for recommending the book Principles for Dealing with the Changing World Order by Ray Dalio: https://www.amazon.co.uk/Changing-World-Order-Nations-Succeed/dp/1982160276 https://ca.linkedin.com/in/luisgiraldo In next week’s episode, Paul will be joined by Harold Mann from Mann Consulting to explain why the MSP on-site tech visit is dead: https://www.linkedin.com/in/hmann Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podc...

Episode 140 includes: Why you should be constantly recruiting on LinkedIn – even if you don’t have a vacancy How you can use marketing momentum to grow your MSP Plus on the show this week a branding expert explains the power of a single message Featured guest: Thank you to Mike Verret from Verret and Associates for joining Paul to talk about how MSPs can be better at talking about themselves. Mike has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience. Now he shows businesses how to talk about themselves To THEIR audience. Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-verret-7027211 Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Max Pruger, Compliance Manager at Kaseya, for recommending the book Becoming Your Own Banker by Nelson Nash: https://www.amazon.co.uk/Becoming-Your-Own-Banker-Infinite/dp/B001NZO1DS https://www.linkedin.com/in/maxpruger In next week’s episode, Paul will be joined by Adam Wootton from Impact Sales Coaching to talk about how you can make great sales people, unstoppable: https://uk.linkedin.com/in/adam-wootton-b4607015 Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/p...

Episode 139 includes: How to get the most out of your techs’ time The importance of thinking like a prospect, not like an MSP Plus on the show this week why you should write your own book and how to do it Featured guest: Thank you to Cassandra Morgan from White Whisker Publications for joining Paul to talk about how MSPs can write their own book. Cassandra Morgan is an award-winning author, writing coach and speaker residing in Toledo, Ohio. Her works span several genres including Fantasy, Paranormal Cozy Mystery, Sweet Romance, and Gothic Fairytale Horror. She lives with her husband, six cats, and any number of foster kittens where she thrives on coffee, courage, and kitten cuddles. Connect with Cassandra on LinkedIn: https://www.linkedin.com/in/cassandra-morgan-09b7b9126 Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Andrew Moon from Orange Nomad for recommending the book It Doesn’t Have to Be Crazy at Work by Basecamp’s creators David Heinemeier Hansson and Jason Fried: https://www.amazon.co.uk/Doesnt-Have-Be-Crazy-Work/dp/0062874780 https://www.linkedin.com/in/andrewmoonorangenomad In next week’s episode, Paul will be joined by brand and marketing expert Mike Verret to talk about how MSPs can be better at talking about themselves: https://www.linkedin.com/in/mike-verret-7027211 Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Pa...

Episode 138 includes: Why every MSP needs someone in a “motherly” role Who should your phone person be calling and what should they be talking about Plus on the show this week, an international MSP expert shares the global differences between MSPs Featured guest Thank you to Shoaib Laher from As.a.Service for joining Paul to talk about the challenges facing MSPs around the world. Shoaib founded As.a.Service after spotting a niche in the MSP market with a particular focus on the US based MSPs. When he’s not making clients happy during the week, Shoaib is a “borderline obsessive” golfer and a Dad to twins. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul advised listening back to the last few episodes on hiring a ‘phone person’ (where to find them and their technical set-up): http://mspmarketingedge.com/podcast/episode136 http://mspmarketingedge.com/podcast/episode137 On the subject of cold-calling, Paul suggested you listen back to episode 133, that features an interview with a cold-calling expert: http://mspmarketingedge.com/podcast/episode133 You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Nick Rubright from New Reach Marketing for recommending the book Your Life Isn’t for You by Seth Adam Smith: https://www.amazon.co.uk/Your-Life-Isnt-You-Selfless/dp/1626560951 https://www.linkedin.com/in/nick-rubright-29225047/ In next week’s episode, Paul will be joined by Cassandra Morgan from White Whisker Publications to talk about how MSPs can write their own book: https://www.linkedin.com/in/cassandra-morgan-09b7b9126 Subscribe to Paul’s YouTube channel: https://ww...

Episode 137 includes: How (and why) your MSP should dominate YouTube The technical set-up to give your phone person Plus on the show this week, which tools do MSPs always get wrong Featured guest Thank you to Ben Spector, Zomentum’s Product Manager and MSP consultant, for joining Paul to talk about how to choose the right tools to run your MSP. Ben is a former MSP owner who sold and exited his business in late 2020. Since then, he’s been working in two capacities. First as Product Manager with Zomentum, leveraging his previous experience running an MSP to shape Zomentum’s development roadmap. Second as a mentor to other MSP owners, delivering tactical support to help solve their operational challenges, focussing mostly on their tools, systems, and processes.. Connect with Ben on LinkedIn: https://www.linkedin.com/in/benspector1/ Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul advised listening back to last week’s episode about finding a great ‘phone person’: http://mspmarketingedge.com/podcast/episode136 Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Neil Renwick from MSP Dark Web for recommending the book Launch by Jeff Walker: https://www.amazon.co.uk/Launch-Internet-Millionaires-Anything-Business/dp/1501226614 In next week’s episode, Paul will be joined by Shoaib Laher from As.a.Service, to talk about the challenges facing MSPs around the world Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscri...

Episode 136 includes: Why every MSP needs a phone person, and the best way to recruit yours 3 rules to maximise your personal time Plus on the show this week, what it really means to be a serial entrepreneur Featured guest Thank you to Al Alper from CyberGuard360 for joining Paul to talk about the new ways to sell cyber security and what it means to be a serial entrepreneur. Al Alper is Founder and CEO of Absolute Logic, Inc. and CyberGuard360. He is a serial entrepreneur, having founded several successful companies where he saw exits through acquisitions by companies such as CIT. Absolute Logic and CyberGuard360 are his 5th and 6th ventures. Al lives in Wilton, CT with his wife, Janice, where they raised three children, Kaitlin, AJ and Alexandra. In his spare time, he volunteers on several local community Boards and Commissions, and many non-profits. He enjoys a myriad of sports including skiing, windsurfing, boating, racquetball and more. Connect with Al on LinkedIn: https://www.linkedin.com/in/alperal Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned a few time trackers you may find helpful: https://timeular.com/ https://clockify.me/ Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Heather Harlos, Head of MSP and Channel Marketing at JumpCloud, for recommending the book Radical Candor by Kim Scott: https://www.amazon.co.uk/Radical-Candor-What-Want-Saying/dp/1509845356 https://www.linkedin.com/in/...

Episode 135 includes: How to earn an extra 100k by running a sales week Why repeating yourself in sales conversations is a good thing Plus in the show this week, how will mergers & acquisitions change over the next year Featured guest Thank you to Harry Brelsford from SMB Nation for joining Paul to talk about what mergers and acquisitions might mean for MSPs in 2022. Entrepreneur Harry is the founder of SMB Nation (www.smbnation.com) from Austin, Texas. He oversees the popular SMB Nation workflow including marketing analytics, content and events (webinars, workshops and multi-day conferences). He holds an MBA in Project Management from the University of Denver (and numerous certifications such as MCSE, MCT, CNE, et al) and is the author of 23 books on technology and business topics. His 20 years of SMB technology experience were supplemented by teaching 12+ years at night as an adjunct professor at Seattle Pacific University and other higher-learning institutions. Harry is a board member at Moonshot Equity Partners and an in-demand speaker at industry events. An active entrepreneur, Harry is the force behind the Pocket MBA, Telephonation, Cloud Nation and XPmigrations.com. His latest startup The CannaTech Group. Connect with Harry on LinkedIn: https://www.linkedin.com/in/harryb Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Simon Marcil from Propel Your MSP for recommending the book They Ask, You Answer by Marcus Sheridan: https://www.amazon.co.uk/They-Ask-You-Answer-Revolutionary/dp/1119312973 https://ca.linkedin.com/in/smarcil In next week’s episode, Paul will be joined by Al Alper from CyberGuard360 to talk about the new ways to sell cyber security: https://www.linkedin.com/in/alperal

Episode 134 includes: Why you should start using this 100 year old marketing tool How to create ‘evergreen’ content for your website Plus on the show this week, the benefit of being a vigilant MSP owner Featured guest Thank you to Len Herstein, author of Be Vigilant!, for joining Paul to talk about what complacency is, why it’s so dangerous and what MSPs can do to identify and fight it. Len has over 30 years of experience in business and brand marketing. Prior to founding his marketing and events company (ManageCamp Inc.), Len innovated, managed and grew brands for major consumer packaged goods marketers, including Campbell Soup Company, Coca-Cola, and Nabisco. Since 2015, Len has served as a reserve deputy sheriff with the Douglas County Sheriff’s Office in Colorado. Connect with Len on LinkedIn: https://www.linkedin.com/in/lenherstein Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ In discussing printed newsletters, Paul mentioned the ‘No BS’ newsletter and series of books from the direct response marketing expert Dan Kennedy: https://www.amazon.co.uk/B-S-Direct-Marketing-Non-Direct-Businesses/dp/1599185016 https://marketingsecrets.com/programs/newsletters Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Tony Capewell from MSP Dark Web for recommending the book Retention Point by Robert Skrob: https://www.amazon.co.uk/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289 https://uk.linkedin.com/in/tonycapewell In next week’s episode, Paul will be joined by Harry Brelsford from SMB Nation to talk about how about what mergers and acquisitions m...

Episode 133 includes: How to combat most of the reasons prospects give for not buying The importance of understanding your prospect’s emotional motivation Plus on the show this week, the MSP sales expert who thinks you can actually enjoy cold calling Featured guest Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette, for joining Paul to talk about how you can actually feel-good about cold calling and selling. “I work with clients ranging from solopreneurs to multi-million dollar companies, and I love my job. As a former actor, I’ve had tons of different jobs—I’ve sold TVs, burritos, houses, business loans, managed services, and plenty more. I live in Pasadena, CA with my wife Sam. When I’m not working as a consultant, I am a freelance voice actor for audiobooks, corporate training, and commercials.” Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-gillette-27884b128 Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Jennifer Bleam from MSP Sales Revolution for recommending the book Tiny Habits by BJ Fogg: https://www.amazon.co.uk/Tiny-Habits-Changes-Change-Everything/dp/0358003326 https://www.linkedin.com/in/bleamjennifer In next week’s episode, Paul will be joined by Len Herstein, author of Be Vigilant!, to talk about what complacency is, why it’s so dangerous and what MSPs can do to identify and fight it: https://www.linkedin.com/in/lenherstein Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider:

Episode 132 includes: Valuable advice for keeping on top of cash flow The benefit to your MSP of doing a ‘ticket frenzy’ Plus on the show this week an industry expert joins Paul to explain why now is the time to get things done and move your MSP forward Featured guest Thank you to Luis Giraldo, Chief Experience Officer at ScalePad and CEO of Ook Enterprises, for joining Paul to talk about why MSP should focus on growth in the second half of 2022. Luis has founded, scaled and sold various successful IT businesses since 2006. He created SaaS documentation platform Monkey Box in 2013, which was acquired by IT Glue in 2017. He has since held key executive roles with vendors such as IT Glue, Kaseya, and N-able, and is an influential leader in the global MSP space. Luis helms the Partner Success and IT organisations, and brings deep MSP experience, thought leadership, and long-term strategic focus to ScalePad. Connect with Luis on LinkedIn: https://ca.linkedin.com/in/luisgiraldo Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to lead generation and LinkedIn expert Mark Firth for recommending the book The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson: https://www.amazon.co.uk/Almanack-Naval-Ravikant-Wealth-Happiness-ebook/dp/B08FF8MTM6 https://www.linkedin.com/in/markfirthonline In next week’s episode, Paul will be joined by RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette, to talk about how you can actually feel-good about selling: https://www.linkedin.com/in/brian-gillette-27884b128 Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspma...

Episode 131 includes: Why MSPs aren’t charging properly – and why this is CRAZY The pros and cons of making follow-up phone calls to clients after support Plus there’s an opportunity for extra monthly recurring revenue Featured guest Thank you to Max Pruger, Compliance Manager at Kaseya, for joining Paul to talk about a brand new ‘compliance as a service’ revenue opportunity. This interview with Max was recorded back in February 2022, a few weeks before Kaseya announced the acquisition of Datto. Max has been a pioneer in the managed services industry since the late 1990s. He currently serves as SVP and GM of Compliance Manager, VulScan and MyITProcess and is responsible for Kaseya’s go to market strategy for his respective business units. Max began his MSP career at USWeb as a founding member of that company’s managed service division. He has also held the position of Senior Architect at IBM. Max holds a BS in Computer Science from American University and an MBA from the University of Maryland – Robert H. Smith School of Business. Connect with Max on LinkedIn: https://www.linkedin.com/in/maxpruger Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Nicholas Ashford from Fordhouse for recommending the book Extreme Ownership by Jocko Willink and Leif Babin: https://www.amazon.co.uk/Extreme-Ownership-Jocko-Willink/dp/1250067057 https://uk.linkedin.com/in/nicholasashford In next week’s episode, Paul will be joined by Luis Giraldo, Chief Experience Officer at ScalePad and CEO of Ook Enterprises, to talk about MSP opportunities for the second half of 2022: https://ca.linkedin.com/in/luisgiraldo Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing <...

Episode 130 includes: To hell with imposter syndrome! Here’s how to become the truly confident MSP you really are The importance of taking your team out for a walk Plus this week, former MSP and number one LinkedIn expert Andrew Moon shares his advice on the platform Featured guest Thank you to Andrew Moon from Orange Nomad for joining Paul to share some great LinkedIn lead generation tips. Andrew is serial entrepreneur who has launched and run several successful businesses since the age of 8! After running a successful MSP for 10 years, Andrew founded Orange Nomad to help MSPs, small businesses and entrepreneurs bridge the gap between strategy and execution. Andrew helps his clients to learn how to build a “calm company”. Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewmoonorangenomad Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ In discussing the importance of the ‘walk and talk’, Paul mentioned the Steve Jobs biography by Walter Isaacson: https://www.amazon.co.uk/Steve-Jobs-Exclusive-Walter-Isaacson/dp/034914043X Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Rob Jolliffe from Sabre Limited and MicroAge Kitchener for recommending the book Blink: The Power of Thinking Without Thinking by Malcolm Gladwell: https://www.amazon.co.uk/Blink-Power-Thinking-Without/dp/0141014598 https://ca.linkedin.com/in/robjolliffe In next week’s episode, Paul will be joined by Max Pruger, Compliance Manager at Kaseya, to talk about a brand new ‘compliance as a service’ revenue opportunity: https://www.linkedin.com/in/maxpruger Subscribe to Paul’s YouTube channel:

Episode 129 includes: A simple Search Engine Optimisation (SEO) technique to rank better for local searches in Google The importance of NOT jumping on a new idea too quickly What your clients really feel when you increase prices Featured guest Thank you to SEO expert Nick Rubright from New Reach Marketing for joining Paul to talk about how to improve your local Google ranking. Nick is the founder & CEO of an SEO-focused marketing agency. Nick and his team have worked with large brands like Webex, smaller ones like Finance-able, and local ones like Willis Lawn Services to build and run scalable SEO campaigns that drive revenue. Connect with Nick on LinkedIn: https://www.linkedin.com/in/nick-rubright-29225047/ Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ In discussing productivity, Paul mentioned the tool ToDoist and the book Get Things Done by David Allen: todoist.com https://www.amazon.co.uk/Getting-Things-Done-Stress-free-Productivity/dp/0349408947 You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Miles Walker from Graphus for recommending the book The Big Con by Tony Sales: https://www.amazon.co.uk/Big-How-stole-million-away/dp/1913406393 https://ca.linkedin.com/in/mileswalker9th In next week’s episode, Paul will be joined by Andrew Moon from Orange Nomad, to share some great LinkedIn lead generation tips: https://www.linkedin.com/in/andrewmoonorangenomad Subscribe to Paul’s YouTube channel:

Episode 128 includes: Why you need to buddy up with a particular type of business to share referrals Understand the special tool from LinkedIn that can boost your profile Plus our guest is an MSP sales expert explaining how to win more business by focusing on people not technology Featured guest Thank you to Heather Harlos, Head of MSP and Channel Marketing at JumpCloud, for joining Paul to talk about the power of making your business more ‘human’. Heather has been helping companies optimise their business operations and go-to-market strategies for over 15 years. Before joining JumpCloud, she served in multiple global roles for Fortune 500 companies, helping them create live experiences, leverage modern digital platforms, and empower their customers to thrive. In her free time, she trains hunter/jumper horses and actually could ride before she could walk. Connect with Heather on LinkedIn: https://www.linkedin.com/in/heatherharlos Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned the LinkedIn Sales Selling Index test: https://linkedin.com/sales/ssi Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to John Montgomery from Hot Prospects for recommending the book Emotional Intelligence for Sales Success by Colleen Stanley: https://www.amazon.co.uk/Emotional-Intelligence-Sales-Success-Customers/dp/0814430295 https://uk.linkedin.com/in/john-montgomery-b646bb1b In next week’s episode, Paul will be joined by Nick Rubright from New Reach Marketing, to talk about how to improve your Google Maps listing: https://www.li...

This special episode includes: Paul talks to the owner of a technology marketing agency about the areas where MSPs should focus their marketing efforts In their extended conversation they also touch on how MSP business owners can adopt a growth mindset Plus listen for insight into how this agency enjoyed considerable growth within their own business over a two year period Featured guest Thank you to Andra Hedden from Marketopia for joining Paul for an extended conversation to talk about the big MSP marketing opportunities in 2022. Andra radiates positivity and has a love for helping others. She has a passion for the channel and loves helping others MSPs, VARs and Vendors become more successful. She knowledge and expertise of the industry, combined with her people skills, make her a true leader in the channel. Connect with Andra on LinkedIn: https://www.linkedin.com/in/andra-hedden-baaa4636 Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned the book the Ultimate Sales Machine by Chet Holmes: https://www.amazon.co.uk/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 21st April 2022: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng In next week’s episode, Paul will be joined by Heather Harlos from JumpCloud, to talk about the power of making your business more ‘human’: https://www.linkedin.com/in/heatherharlos Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGl...

Episode 126 includes: How to make the most of every single piece of marketing content The leadership benefit of really getting to know your team Meet the MSP owner who grew to 100 staff within 18 years Featured guest Thank you to Simon Marcil from Propel Your MSP for joining Paul to talk about how he was able to build his MSP from zero to over 100 staff in 18 years. After graduating in computer engineering, Simon joined forces with university colleagues Marc and Vince to create S3 Technologies in 2003. S3 is today one of the largest Canadian-based, security focused MSPs with over 100 employees. In 2018, Simon co-founded Propel Your MSP to helps MSPs deliver vCIO services to their clients. In Simon’s spare time, you’ll find him challenging himself in the mountains, on remote paths or trails across the globe. As an avid sports enthusiast, Simon has backcountry skied some of the largest ranges on all seven continents. In addition, he has completed several 160 km Ultramarathons including Western States and UTMB. Connect with Simon on LinkedIn: https://ca.linkedin.com/in/smarcil Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned the incredible books by Simon Sinek, Start With Why and Leaders Eat Last https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229 https://www.amazon.co.uk/Leaders-Eat-Last-Together-Others/dp/0670923176 Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Paul mentioned Upwork, Fiverr and People Per Hour to help find people to re-purpose your content Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business: http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 14th April 2022: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Bob Jamieson from CSM International for reco...

Episode 125 includes: How to make your website more engaging The MSP owner who was so frustrated with this tool, he created his own for other MSPs A cure for the distractions that get in the way of business growth Featured guests Thank you to Tony Capewell and Neil Renwick from MSP Dark Web for joining Paul to talk about how their dark web scanner can benefit your MSP. Tony brings decades of experience and a unique expertise in Cyber Security and IT productivity to the team at MSP Dark Web. When he eventually steps away from his computer screens, Tony enjoys a vibrant family life. He also loves his power tools and often immerses himself in some extreme home DIY projects, with awesome results. That annual skiing holiday is always on the horizon as another special time of year, but only when ageing knees allow. Connect with Tony on LinkedIn: https://uk.linkedin.com/in/tonycapewell Neil has been in the IT Security industry since 2016. Although a newer member to the MSP community he has spent much of his time understanding the pain points that MSP owners express, and how MSP Dark Web can overcome those areas of discomfort around dark web security. Outside the office Neil enjoys a busy family life, with as much football as possible, but only on TV nowadays. After 25 years in Honduras, Central America his culinary and cultural heritage is a real Anglo-Latin American experience, most enjoyed at the loud Spanish family zoom meetings. One Monday a month he is recovering from Sunday afternoon Dad’s match that he still enjoys. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned some productivity and time tracking solutions: focusme.com timeular.com You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 7th April 2022: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Aaron...

In this week’s episode Your MSP could be standing head and shoulders above the competition on LinkedIn thanks to something called Creator Mode. This week Paul explains what it is, how you can get started, and use it to make the most out of LinkedIn’s Newsletters feature Also on the show this week: How do you comfortably sell cyber security solutions without feeling sleazy? Paul’s featured guest is a total expert on this with some amazing advice Plus, why you should be focusing on the long-term decisions for your MSP… and there’s a book recommendation to help make swift changes within your business Featured guest Thank you to Jennifer Bleam from MSP Sales Revolution for joining Paul to talk about how you can simplify your cybersecurity sales process. Jennifer is an award-winning speaker and a respected leader in the IT channel. She has coached over 1,000 MSPs on marketing and sales best practices, based on her real-life success as an MSP business owner. Jennifer also grew a channel-only cybersecurity software firm from start up to acquisition in less than 2 years. Part of her role included coaching MSPs on how to sell cybersecurity to small and medium sized companies. Jennifer trained with Sandler Training and attended CharTec Sales lab. She founded MSP Sales Revolution to help MSPs master the art of cybersecurity sales quickly, easily, and profitably. Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/bleamjennifer Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned the books Eat That Frog by Brian Tracy and Built to Sell by John Warrillow: https://www.amazon.co.uk/Eat-That-Frog-Important-Things/dp/1444765426 https://www.amazon.co.uk/Built-Sell-Creating-business-without/dp/1591843979 Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guest Jennifer Bleam on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC Get a copy of Jennifer’s book ‘Simplified Cybersecurity Sales for MSPs’: https://www.amazon.com/Simplified-Cybersecurity-Sales-MSPs-Formula/dp/1646492315 To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 31st March 2022: htt...

In this week’s episode Have you seen the idea of having a dispatcher on your helpdesk to answer all calls and triage them? Paul believes this isn’t just a great role for greater efficiency and enhanced customer service – it can give you a marketing advantage too Also on the show this week, a lead generation expert joins Paul to share some simple LinkedIn tactics to improve your return on time spent Plus, it’s the final stage of creating your one-page marketing plan – this week it’s all about the platforms you use to share your message Featured guest Thank you to lead generation expert Mark Firth for joining Paul to talk about how best to use LinkedIn advertising, instead of messages. Mark spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens but he was left feeling unfulfilled. He went in search of answers and an 11 year journey from the UK to Colombia for a decade, fell in love and started a family and then a business. He finally made it into Florida on an investment visa supported by his business. He runs High Profit Consulting which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategies. Connect with Mark on LinkedIn: https://www.linkedin.com/in/markfirthonline Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guest Mark Firth on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 24th March 2022: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Sam Sheridan from Sheridan Computers for recommending the book Five Dysfunctions of a Team by Patrick Lencioni: https://uk.linkedin.com/in/ssheridan https://www.amazon.co.uk/Five-Dysfunctions-Team-Leadership-Lencioni/dp/0787960756 In next week’s episode on March 29th 2022, Paul will be joined by Jennifer Bleam from MSP Sales Revolution, to talk about how you can simplify your cybersecurity sales process: https://www.linkedin.com/in/bleamjennifer Got a question from the show? Email Paul directly: hello@paulgreensms...

In this week’s episode What exactly makes your MSP more attractive to a potential acquirer? This week Paul has the answer. Two guests – one a former MSP owner, and the other the person who bought his business – join Paul to share their journey Also on the show, the next phase of creating your one page marketing plan. This week it’s all about your marketing message – find out exactly what you can say to attract the right kind of new clients to your MSP Plus, find out about the importance of great leadership within your MSP and how to improve your leadership skills Featured guests Thank you to Rob Hamilton for joining Paul to talk about how he grew and sold his MSP. Rob Hamilton was founder and CEO of technology firm Dynamic Edge. Established in 2009, Dynamic Edge is a UK based technology partner for business. Dynamic Edge was identified by Microsoft in 2010 as the first UK partner to strategically lead with cloud technologies and is still seen as the most experienced cloud deployment MSP in the UK. Dynamic Edge was acquired by Zenzero in October 2020. Since then Rob has been enjoying a sabbatical before embarking on his next challenge. Away from work Rob is a keen motorcyclist, cyclist and distance runner having completed 10 marathons since 2004. Rob holds a motorsport licence and enjoys trackdays. Rob is married to Mandy and they live in Surrey with their 2 youngest children. Thank you to Nicholas Ashford from Fordhouse for joining Paul to talk about what made Rob’s MSP business so attractive to acquire. Nicholas is a founding partner at Fordhouse, a UK SME specialist investor that helps business owner-managers realise a return from their many years of hard work by acquiring their businesses in a flexible, fair and efficient way. Fordhouse invests in the Managed Service Provider (MSP), Accounting and Virtual Receptionist sectors. Nicholas has 2 young children and splits his time between Winchester where he lives and Fordhouse’s offices in Westminster. An ex-rugby player, you may occasionally find him lurking near a gym pretending he’s “still got it” when time permits. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the books and Ted talks from Simon Sinek, Start With Why and Leaders Eat Last You can join Paul in the MSP Marketing group on Facebook Register for a free copy of Paul’s book To dig deeper into this episode...

In this week’s episode It’s the ultimate goal for every MSP: Another ‘bonded client’ who will stay for 10 years or more. This week on the show Paul explores how best to start the long bonding process with brand new clients, to practically guarantee long and profitable relationships Also on the show, the next phase of creating your one page marketing plan. This week it’s all about your niche – find out what it is, why you need one and how to focus on it Plus listen as Paul’s featured guest talks about why your MSP should add Microsoft Dynamics to the portfolio And find out more about our new “show about the show” Another Byte, that goes live on YouTube on Thursday Featured guest Thank you to Rob Jolliffe, President of Sabre Limited and MicroAge Kitchener, for joining Paul to talk about why MSPs should add Microsoft Dynamics to their portfolio. Rob is a graduate of University of Toronto and an expert in ERP and manufacturing. He blends a knowledge of supply chain, six-sigma, information technology, manufacturing information systems / enterprise resource planning and entrepreneurship. He also owns MicroAge-Kitchener, a local MSP focused on the industrial sector. He is an expert in the small and medium manufacturing market and technology. He is also president of Sabre Limited, a Microsoft Dynamics Business Central manufacturing reseller and training centre selling throughout North America. He enjoys cooking and is an avid music collector (especially classic rock). Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert To dig deeper into this episode, join Paul, Sophie and special guests on YouTube for the complimentary show ‘Another Byte‘ You can join Paul in the MSP Marketing group on Facebook Thank you to recruitment specialist Jimmy Armitage from Wavelength for recommending the book Good to Great by Jim Collins In next week’s episode on March 15th, Paul will be joined by Rob Hamilton to talk about how he successfully grew and exited his MSP Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hi. Hello, and welcome back to the show. This is episode 121, and here’s what we got coming up today. Rob Jolliffe: I know from my own MSP practice, if a client of mine buys an ERP from somebody, I have a very high likelihood that that cl...

In this week’s episode To attract new clients you must understand who they are and what they really want. This week Paul tells how this information fits into your one page marketing plan Have you ever done some marketing that just didn’t work? Paul explains the Marketing Triangle, and how it’s a test to make sure all your marketing basics are correct Plus listen for a phishing expert’s advice on how to best sell cyber security solutions Featured guest Thank you to Miles Walker from Graphus.ai for joining Paul to talk about how to sell more phishing protection to your clients. Miles Walker is the Channel Development Manager of Graphus.ai, one of Kaseya’s newest acquisitions. Miles joined the Graphus team in 2020 after 15 years in Sales/Marketing and Account Management in London and Toronto. He is now based in Vancouver where his professional career started in Radio @ 104.9 XFM after studying Marketing/Sales and International Business at Capilano University. When Miles is not playing basketball, travelling, sailing or collecting street art he is evangelising all things cyber security through his LinkedIn videos, events and of course virtually! Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Paul Green’s MSP Marketing Edge Paul mentioned the new email solution from the makers of Basecamp called Hey.com Thank you to filmmaker Jude Charles for recommending the book Principles by Ray Dalio In next week’s episode on March 8th, Paul will be joined by Rob Jolliffe, President of Sabre Limited and MicroAge Kitchener, to talk about why MSPs should add Microsoft Dynamics to their portfolio Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Pinch punch, first of the month, and welcome to March. Here’s what we got coming up for you on this week’s show. Miles Walker: No golf club or private school wants the whole city to know that they’ve had a breach, because people won’t want to go there. Paul Green: That’s Miles Walker from Graphus. He’s going to be here later on in the show talking about the latest phishing trends and how you can sell more phishing protection to your existing clients. Plus, we’re going to pick up something that we started in last week’s show. It’s putting together a one-page marketing plan for your MSP, so that you know exactly what to do to get more new clients. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: We keep a fairly extensive log of everything that I’ve ta...

In this week’s episode What do clients actually buy from you? Because it’s not “technology” or “solutions”. This week Paul explains that figuring out what business owners are actually buying, and understanding their true motivations, will make your sales so much easier Also on the show this week, if you haven’t yet got a one-page marketing plan, Paul is going to help you create one over the next few weeks, starting with today’s episode Plus listen for a lead generation expert’s advice on how to best combine LinkedIn and phone calls. And there’s a great book recommendation for the hungry entrepreneur Featured guest Thank you to John Montgomery from Hot Prospects, talking about how to generate more leads for your MSP. John is the Founder of Hot Prospects, an MSP lead generation specialist based in the City of London. John has worked for several leading MSPs and launched Hot Prospects to help MSPs grow. Calling on over 20 years new business experience in the MSP world, John works exclusively with MSPs, and provides quality, qualified new business appointments with right fit companies at the right time. Connect with John on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Thank you to Stephen Rosenthal from Managed Services Platform for recommending the book BE 2.0 by Jim Collins In next week’s episode on March 1st, Paul will be joined by Miles Walker from Graphus, talking about how to sell more phishing protection to your clients Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing podcast. Paul Green: Hey, you know what day it is today? It’s Twos-day. I don’t mean Tuesday, I don’t it’s Twos-day, it’s 22/2/22. Yeah, that impressed me more than it impressed anyone I think. Here’s what we’ve got coming up on this week’s podcast. John Montgomery: I use LinkedIn to great effect actually, by call activity, that data’s cleansed, you end up with a really keen list of target customers. Paul Green: That’s John Montgomery. He’s an MSP lead generation expert, and I caught up with him at a CompTIA event back in autumn of last year. Later on in the show he’s going to tell you how you can get more leads for your MSP. We’re also going to be talking today about a one page marketing plan. In fact I’m going to kick off a short series that’s going to run for the next couple of episodes of the podcast. We’re going to talk about all the different elements that you need in your plan, and I’m going to help you to pull it together, a simple one page document so you know exactly...

In this week’s episode Yes, we’re all suffering from webinar fatigue. But don’t let that stop you from creating your own. There are huge benefits to creating and running your own webinars. Paul explains how to get started in this week’s episode Also on the show this week, the better way to sell cyber security. Paul’s featured guest started his career in cyber security for the military and has some great advice on how best to sell cyber solutions Plus find out why you need to redouble your marketing efforts. And there’s a book recommendation that will help you manage your time better Featured guest Thank you to Bob Jamieson from CSM International for joining Paul to talk about how sell cyber security in new ways. Before joining the private sector, Bob served 22 years in the US Marine Corps where his primary focus was on Information/Data Security. Bob is currently the Chief Executive Officer for CSM International and is responsible for leading a global company delivering digital solutions for clients with an emphasis on maintaining effective cybersecurity and data privacy. Connect with Bob on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing webinars, Paul mentioned Easy Webinar You can join Paul in the MSP Marketing group on Facebook Paul mentioned the photo background removal tool www.remove.bg and Google’s PageSpeed Insights tool Thank you to Phyl Morgan from Pax8 for recommending the book Getting Things Done by David Allen In next week’s episode on February 22nd, Paul will be joined by John Montgomery from Hot Prospects, talking about how to generate more leads for your MSP Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to the show. Here’s what we got coming up for you this week. Bob Jamieson: Those businesses can be severely harmed from a cyber attack. That harm could cause them to no longer exist. To protect, it’s really about doing three simple things. Paul Green: That’s Bob Jamieson, he’s the CEO of an MSSP, a managed security services provider. And he’ll be here later on in the show telling you how you can build more trust with your clients, so of course you can sell them more security services. We’re also going to be talking about now being the time to double down on your marketing. Whatever marketing you’re doing right now, there’s always more you c...

In this week’s episode You not only need to increase your prices, but you need to so regularly. Listen to this week’s MSP Marketing podcast for some great advice on how increase your MSP’s prices Also – if the main marketing messages are led by the technology you sell, it’s time to change that. This week Paul explains how leading with ‘outcomes’ can have a massive impact on your MSP’s sales Plus, Paul has a special guest talking SEO, or Search Engine Optimisation. You want to know how to rank higher on Google? This week’s featured guest has done just that for his own MSP Featured guest Thank you to Aaron Nihat from Cornwall IT for joining Paul to talk about how to improve MSP’s SEO ranking on Google. Aaron moved his from London to Cornwall because we fell in love with the beaches, the food, the people, the lifestyle and has not looked back since! Prior to moving to Cornwall, Aaron spent 20 years working in central London and building up his experience in IT, Cyber Security and Customer services. Cornwall IT not only provides managed services, but also helps other fellow MSPs to improve their ‘search engine optimisation’. Connect with Aaron on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Paul Green’s MSP Marketing Edge Paul’s featured guest mentioned Google’s PageSpeed Insights tool Thank you to Roger Jones for recommending the book You’re Invited by Jon Levy In next week’s episode on February 15th, Paul will be joined by Bob Jamieson from CSM International, talking about how you can make your engagements with customers more valuable Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh, every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Oh, hi there. Welcome back to the show. Here’s what we got coming up for you this week. Aaron Nihat: I was working with a technology company in New York. We’ve done quite a bit of work on their actual website to optimise it for the SEO. Within a couple of days their rank dramatically improved and they went from page four to five, they went straight to page one. Paul Green: That’s Aaron Nihat . He’s an MSP owner just like you, but he’s also incredibly good at SEO, search engine optimisation. And he’ll be here later on in the show to tell you how you can get more organic traffic to your websites from Google. Plus, I’ve got for you a six month reminder to put up your prices. If you...

In this week’s episode Surely you should be celebrating when your staff don’t take their holidays? Actually no… apart from it increasing the chances of them burning out, it can be a huge pain when everyone tries to take their time off, at the same time, at the end of the year. In today’s show Paul explores something you could put in place today to make this go away Also on the show this week, there may be something wrong with your marketing and you don’t even know about it. Paul explains where these errors may exist and why you should fix them Plus there’s a valuable conversation with Paul’s guest about how to improve your lead generation. And a book to read to help you be more effective Featured guest Thank you to Jeff Pugel from Ignition for joining Paul to talk about how to start selling based on value, not price. Waking up in a cold sweat at 3AM in the spring of 2019, Jeff knew he was done with corporate life. After 20+ years in advertising and media sales, Jeff realised small business owners have been misled on what they need to know about growing their business. Jeff’s mission is to accelerate profits and guarantee a quantifiable Return on Investment from his hybrid marketing coaching/consulting services. Connect with Jeff on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Thank you to Todd Kane from Evolve Management Consulting for recommending the book Effective Executive by Peter Drucker In next week’s episode on February 8th, Paul will be joined by Aaron Nihat from Cornwall IT, talking about how you can improve your website’s Google rank with some SEO tips Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP marketing Podcast. Paul Green: Okay. I cannot believe that today is February. How fast is this year going? Here’s what we got coming up for you in this week’s show. Jeff Pugel: Talking about the three common lead generation mistakes that most MSPs make and how to overcome them. So you are now selling based on value, not price. Paul Green: That’s Jeff Pugel, he’s a lead generation expert, and he’s going to be here later on in the show to tell you the three classic mistakes that you might be making while trying to generate more leads for your MSP. Plus, we’re going to be talking about testing your marketing, and I don’t mean anything clever, like split testing. You may have heard of AB split testing in the past. I mean actually physically testing all the diff...

In this week’s episode If the limit of your prospect’s technical knowledge is them taking a screenshot on an iPhone, how can they understand the technology solutions you’re trying to sell to them? It’s all about making your services feel relevant to them. And this week Paul talks about how you can do this Also on the show this week, how do you feel about attending physical networking meetings? If it’s Covid-safe for you to attend, Paul explains how to get the most out of them And there’s some great advice from Paul’s featured guest about using YouTube as part of your marketing mix. Plus there’s a great book recommendation all about virtual selling Featured guest Thank you to Sam Sheridan from Sheridan Computers for joining Paul to talk about how you can use YouTube to win new clients. Sam grew up in Bolton, UK and has always had a passion for computers. Before the internet was made publicly available in 1993, he was brought up around the world of dial-up connections, modems, and bulletin boards. Sheridan Computers has been providing IT support and consultancy to small and medium businesses for twenty years. Connect with Sam on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can join Paul in the MSP Marketing group on Facebook Thank you to B.J. Ferguson from Keyfactor for recommending the book Virtual Selling by Andy Springer, Dave Shaby, and Mike Schultz In next week’s episode on February 1st, Paul will be joined by Jeff Pugel from Ignition, talking about how to start selling based on value, not price Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome back to the show. Here’s what we’ve got coming up for you this week. Sam Sheridan: So I’m currently standing at about 2000 subscribers. I use YouTube to get new clients and I’m here to tell you how you can do the same. Paul Green: That’s Sam Sheridan. He’s an MSP owner, just like you, and he’s been using YouTube to win himself new clients. Later in the show, Sam’s going to join us to tell us how he uses YouTube and give you an idea of how you could do the same thing. Plus, we’re going to be talking about networking. No, I don’t mean making all the computers talk to each other. I mean, going out and physically meeting people. Should you be doing networking right now, and if you are doing it, how do you max it out to make sure you get the best return on investment? Voiceover: Paul Green’s MSP...

In this week’s episode You know your MSP is different to your competitors, but how can your prospects tell you apart (and therefore decide they must choose you?). It all comes down to having a USP – a Unique Selling Proposition. And this week Paul explains precisely what yours should be Also on the show this week, did you know your MSP-branded polo shirt could lose the sale… as could your nicely ironed shirt. So what DO you wear in sales meetings with prospective clients? Paul describes exactly how you should be dressing for success Plus listen for some great ideas on how to improve your MSP’s website thanks to Paul’s featured guest. And there’s a book recommendation all about the power of integrators and visionaries Featured guest Thank you to Mark Copeman from Wisecurve for joining Paul to talk about how MSPs can improve their websites. Mark is the founder of Wisecurve, which brings together a number of his ventures including TechTestimonials – the only video / written testimonial service dedicated to the tech industry. He is the author of the books, MSP Secrets Revealed and Helpdesk Habits. Mark is married with 2 children and lives in the village of Bray, the home of 50% of the UK’s 3-starred Michelin restaurants. He loves to cook and run, but not necessarily at the same time. Connect with Mark on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned two example customer experience platforms, Invarosoft and CloudRadial Paul mentioned the book The E-Myth Revisited by Michael Gerber, in which it talks about having an entrepreneurial seizure Find out more about Paul Green’s MSP Marketing Edge Thank you to Lucas Meadowcroft from Tribu for recommending the book Rocket Fuel by Gino Wickman and Mark C. Winters In next week’s episode on January 25th, Paul will be joined by Sam Sheridan from Sheridan Computers, talking about how you can use YouTube to win new clients Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome back to the show. Here’s what we got coming up for you this week. Mark Copeman: I’m here today with Paul to talk about the art of website creation and design for MSPs. Paul Green: That’s Mark Copeman. You’ll know him from Helpdesk Habits, and he’ll be here later on in the show to tell you how...

In this week’s episode Are you ready for total market domination in 2022? Now THAT’S something big to aim for this year 😃 In this week’s podcast Paul talks about how to totally dominate your area through systematic, persistent marketing. It’s easier than it sounds because most of the MSPs you’re up against will be doing very little marketing Also on the show this week, the best things to talk about when doing a job interview. There are a few key questions that can make the whole recruitment process 1,000% more effective Plus listen for a great new way of dealing with vendors. This week’s featured guests are attempting to revolutionise the channel and remove a lot of the ‘friction’ between MSPs and vendors Featured guests Thank you to this week’s featured guests, Matt Solomon and Kevin Lancaster from Channel Program, a platform designed to bring together the most innovative technologies in front of Channel Partners and give them a voice in how companies present, enter and succeed in the channel. Matt Solomon has worked in sales & business development for 16+ years. Matt has spoken at more than 150 industry events in six countries and received 40 awards in recognition. Matt started a consulting company, Channel Halo, working with vendors and MSPs on their go-to-market strategies. After having many of the same conversations, Matt and his former CEO Kevin Lancaster decided to team up again and launched Channel Program. Connect with Matt on LinkedIn. Kevin Lancaster started ID Agent in 2015. The company took off quickly and was acquired by Kaseya in 2019. He would later go on to start a consulting company, The Venture Mentor, working with high-growth companies looking to scale and raise funding. At this point, after hearing many of the same conversations, Kevin decided to team back up with his former VP of Business Development, Matt Solomon and launch Channel Program. Connect with Kevin on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Thank you to Adam Walter from Managed Services Platform for recommending the book The Subtle Art of Not Giving an F by Mark Manson In next week’s episode on January 18th, Paul will be joined by Mark Copeman from Wisecurve, talking about experts to talk about how MSPs can improve their websites Got a question from the show? Email Paul directly:

In this week’s special episode What a way to start 2022. This is the second of our two podcast specials to help you position your MSP for growth this year A large panel of industry experts join Paul to share the most valuable piece of business advice they’ve ever been given From ‘jumping in with two feet’ to ‘ensuring true compensation for skills’, the panel have tons of invaluable advice to share Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul’s panel of experts consists of… Richard Tubb the IT Business Growth Expert Heather Johnson from Gozynta Christian Fleming from Northstar IT James Vickery from Benchmark 365 Jamie Warner from Invarosoft Jason Kemsley from Uptime Solutions Jay McBain from Forrester Research Jennifer Bleam from MSP Sales Revolution Justin Esgar from the Virtua Consulting Group Mark Copeman from Wisecurve Praveen Ramesh from SuperOps.ai Nigel Moore from the Tech Tribe Jason Kemsley mentioned personality tests, including DISC assessment and Myers-Briggs Next week, in Episode 113 on the 11th of January, Paul will be joined by Kevin Lancaster and Matt Solomon from Channel Program, talking about their mission to revolutionise the way channel partners and vendors communicate and interact Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast Special. Paul Green: Hello, and welcome to the show, and Happy New Year. I want 2022 to be the year you get everything you want and need out of your MSP. Maybe it’s more leads, it’s certainly more clients I’d have thought and you definitely want to increase the net profit that you’re getting from your business. All of these things can be done, and throughout the whole of this year, we are committed to bringing you the best guests, the best information and clever ways that you can get more out of your MSP, generate more leads, get more new clients and make more net profit. Now, to get us off to a great start to the year, it’s not going to be much of me in this show. Instead, I contacted a whole load of friends, experts, prev...

In this week’s special episode As 2021 draws to a close, now’s a great time to position your MSP for growth next year. This is the first of two podcast special episodes aimed at helping you A panel of industry experts join Paul to look at the recipe for successful MSPs They look at everything from ambition to delegation and processes to mindset. As one guest says “businesses grow to the size of thinking of the owner” Featured guests Ian Luckett from ‘IT Experts’. Ian is a multi-talented IT & MSP business growth expert with over 20 years’ experience as a mentor, coach and ebusiness strategist. Over the years of working at various blue-chip companies holding a variety of senior positions, no one fits the profile better than Ian to help you build a profitable IT & MSP business by increasing your sales, productivity and profits. Connect with Ian on LinkedIn. Stuart Warwick from Scale With Confidence and the MSP mastery. Stuart is an MSP specific business coach, creator of the Scale With Confidence Model and founder of the MSP Mastery programme designed to help MSP’s scale with confidence to £1million or, if already there, to go faster. Connect with Stuart on LinkedIn. Daniel Welling from WellingMSP. Daniel started his career in IT in 1995, following a sales track, working for a number of VARs and quickly developing a consultative approach to new business and account management, leading to Sales Management within a few years. In 2019, Daniel co-rebooted the London SBSC monthly meet up for MSPs whilst continuing participation in groups such as CompTIA. In 2020 Daniel was elected to the CompTIA Executive Council for the UK Business Technology Community. Connect with Daniel on LinkedIn. Fiona Challis from the Next Generation Sales Academy. Fiona is a global MSP sales expert and a highly sought after speaker and trainer on sales transformation, shifting from transactional selling to selling business outcomes, increasing recurring revenue streams and driving predictable and profitable growth. Connect with Fiona on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an