Paul Green's MSP Marketing Podcast

Episode 141 includes: How one MSP has driven huge growth over the last couple of years – what they did and why Which business cards have a place in your wallet in 2022? Plus on the show this week, a sales expert with advice to make selling much easier for you Featured guest: Thank you to Adam Wootton from Impact Sales Coaching for joining Paul to talk about how MSPs can make selling easier. Adam has 20 years sales experience ranging from telesales, field sales, key account sales, key account management and leading high performance teams. He launched Impact Sales Coaching five years ago and has delivered results for large corporates and SME’s spanning sectors such as telecommunications, IT infrastructure, finance, logistics, education, manufacturing, recruitment and events. Connect with Adam on LinkedIn: https://uk.linkedin.com/in/adam-wootton-b4607015 Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ On the subject of the MSP demonstrating momentum, Paul recommended listening back to Episode 140: http://mspmarketingedge.com/podcast/episode140 On the subject of using classic marketing techniques (like printed newsletters), Paul recommended listening back to Episode 134: http://mspmarketingedge.com/podcast/episode134 Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC Thank you to Luis Giraldo, Chief Experience Officer at ScalePad for recommending the book Principles for Dealing with the Changing World Order by Ray Dalio: https://www.amazon.co.uk/Changing-World-Order-Nations-Succeed/dp/1982160276 https://ca.linkedin.com/in/luisgiraldo In next week’s episode, Paul will be joined by Harold Mann from Mann Consulting to explain why the MSP on-site tech visit is dead: https://www.linkedin.com/in/hmann Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podc...

Episode 140 includes: Why you should be constantly recruiting on LinkedIn – even if you don’t have a vacancy How you can use marketing momentum to grow your MSP Plus on the show this week a branding expert explains the power of a single message Featured guest: Thank you to Mike Verret from Verret and Associates for joining Paul to talk about how MSPs can be better at talking about themselves. Mike has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience. Now he shows businesses how to talk about themselves To THEIR audience. Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-verret-7027211 Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Max Pruger, Compliance Manager at Kaseya, for recommending the book Becoming Your Own Banker by Nelson Nash: https://www.amazon.co.uk/Becoming-Your-Own-Banker-Infinite/dp/B001NZO1DS https://www.linkedin.com/in/maxpruger In next week’s episode, Paul will be joined by Adam Wootton from Impact Sales Coaching to talk about how you can make great sales people, unstoppable: https://uk.linkedin.com/in/adam-wootton-b4607015 Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/p...

Episode 139 includes: How to get the most out of your techs’ time The importance of thinking like a prospect, not like an MSP Plus on the show this week why you should write your own book and how to do it Featured guest: Thank you to Cassandra Morgan from White Whisker Publications for joining Paul to talk about how MSPs can write their own book. Cassandra Morgan is an award-winning author, writing coach and speaker residing in Toledo, Ohio. Her works span several genres including Fantasy, Paranormal Cozy Mystery, Sweet Romance, and Gothic Fairytale Horror. She lives with her husband, six cats, and any number of foster kittens where she thrives on coffee, courage, and kitten cuddles. Connect with Cassandra on LinkedIn: https://www.linkedin.com/in/cassandra-morgan-09b7b9126 Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Andrew Moon from Orange Nomad for recommending the book It Doesn’t Have to Be Crazy at Work by Basecamp’s creators David Heinemeier Hansson and Jason Fried: https://www.amazon.co.uk/Doesnt-Have-Be-Crazy-Work/dp/0062874780 https://www.linkedin.com/in/andrewmoonorangenomad In next week’s episode, Paul will be joined by brand and marketing expert Mike Verret to talk about how MSPs can be better at talking about themselves: https://www.linkedin.com/in/mike-verret-7027211 Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Pa...

Episode 138 includes: Why every MSP needs someone in a “motherly” role Who should your phone person be calling and what should they be talking about Plus on the show this week, an international MSP expert shares the global differences between MSPs Featured guest Thank you to Shoaib Laher from As.a.Service for joining Paul to talk about the challenges facing MSPs around the world. Shoaib founded As.a.Service after spotting a niche in the MSP market with a particular focus on the US based MSPs. When he’s not making clients happy during the week, Shoaib is a “borderline obsessive” golfer and a Dad to twins. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul advised listening back to the last few episodes on hiring a ‘phone person’ (where to find them and their technical set-up): http://mspmarketingedge.com/podcast/episode136 http://mspmarketingedge.com/podcast/episode137 On the subject of cold-calling, Paul suggested you listen back to episode 133, that features an interview with a cold-calling expert: http://mspmarketingedge.com/podcast/episode133 You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Nick Rubright from New Reach Marketing for recommending the book Your Life Isn’t for You by Seth Adam Smith: https://www.amazon.co.uk/Your-Life-Isnt-You-Selfless/dp/1626560951 https://www.linkedin.com/in/nick-rubright-29225047/ In next week’s episode, Paul will be joined by Cassandra Morgan from White Whisker Publications to talk about how MSPs can write their own book: https://www.linkedin.com/in/cassandra-morgan-09b7b9126 Subscribe to Paul’s YouTube channel: https://ww...

Episode 137 includes: How (and why) your MSP should dominate YouTube The technical set-up to give your phone person Plus on the show this week, which tools do MSPs always get wrong Featured guest Thank you to Ben Spector, Zomentum’s Product Manager and MSP consultant, for joining Paul to talk about how to choose the right tools to run your MSP. Ben is a former MSP owner who sold and exited his business in late 2020. Since then, he’s been working in two capacities. First as Product Manager with Zomentum, leveraging his previous experience running an MSP to shape Zomentum’s development roadmap. Second as a mentor to other MSP owners, delivering tactical support to help solve their operational challenges, focussing mostly on their tools, systems, and processes.. Connect with Ben on LinkedIn: https://www.linkedin.com/in/benspector1/ Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul advised listening back to last week’s episode about finding a great ‘phone person’: http://mspmarketingedge.com/podcast/episode136 Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Neil Renwick from MSP Dark Web for recommending the book Launch by Jeff Walker: https://www.amazon.co.uk/Launch-Internet-Millionaires-Anything-Business/dp/1501226614 In next week’s episode, Paul will be joined by Shoaib Laher from As.a.Service, to talk about the challenges facing MSPs around the world Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscri...

Episode 136 includes: Why every MSP needs a phone person, and the best way to recruit yours 3 rules to maximise your personal time Plus on the show this week, what it really means to be a serial entrepreneur Featured guest Thank you to Al Alper from CyberGuard360 for joining Paul to talk about the new ways to sell cyber security and what it means to be a serial entrepreneur. Al Alper is Founder and CEO of Absolute Logic, Inc. and CyberGuard360. He is a serial entrepreneur, having founded several successful companies where he saw exits through acquisitions by companies such as CIT. Absolute Logic and CyberGuard360 are his 5th and 6th ventures. Al lives in Wilton, CT with his wife, Janice, where they raised three children, Kaitlin, AJ and Alexandra. In his spare time, he volunteers on several local community Boards and Commissions, and many non-profits. He enjoys a myriad of sports including skiing, windsurfing, boating, racquetball and more. Connect with Al on LinkedIn: https://www.linkedin.com/in/alperal Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned a few time trackers you may find helpful: https://timeular.com/ https://clockify.me/ Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Heather Harlos, Head of MSP and Channel Marketing at JumpCloud, for recommending the book Radical Candor by Kim Scott: https://www.amazon.co.uk/Radical-Candor-What-Want-Saying/dp/1509845356 https://www.linkedin.com/in/...

Episode 135 includes: How to earn an extra 100k by running a sales week Why repeating yourself in sales conversations is a good thing Plus in the show this week, how will mergers & acquisitions change over the next year Featured guest Thank you to Harry Brelsford from SMB Nation for joining Paul to talk about what mergers and acquisitions might mean for MSPs in 2022. Entrepreneur Harry is the founder of SMB Nation (www.smbnation.com) from Austin, Texas. He oversees the popular SMB Nation workflow including marketing analytics, content and events (webinars, workshops and multi-day conferences). He holds an MBA in Project Management from the University of Denver (and numerous certifications such as MCSE, MCT, CNE, et al) and is the author of 23 books on technology and business topics. His 20 years of SMB technology experience were supplemented by teaching 12+ years at night as an adjunct professor at Seattle Pacific University and other higher-learning institutions. Harry is a board member at Moonshot Equity Partners and an in-demand speaker at industry events. An active entrepreneur, Harry is the force behind the Pocket MBA, Telephonation, Cloud Nation and XPmigrations.com. His latest startup The CannaTech Group. Connect with Harry on LinkedIn: https://www.linkedin.com/in/harryb Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Simon Marcil from Propel Your MSP for recommending the book They Ask, You Answer by Marcus Sheridan: https://www.amazon.co.uk/They-Ask-You-Answer-Revolutionary/dp/1119312973 https://ca.linkedin.com/in/smarcil In next week’s episode, Paul will be joined by Al Alper from CyberGuard360 to talk about the new ways to sell cyber security: https://www.linkedin.com/in/alperal

Episode 134 includes: Why you should start using this 100 year old marketing tool How to create ‘evergreen’ content for your website Plus on the show this week, the benefit of being a vigilant MSP owner Featured guest Thank you to Len Herstein, author of Be Vigilant!, for joining Paul to talk about what complacency is, why it’s so dangerous and what MSPs can do to identify and fight it. Len has over 30 years of experience in business and brand marketing. Prior to founding his marketing and events company (ManageCamp Inc.), Len innovated, managed and grew brands for major consumer packaged goods marketers, including Campbell Soup Company, Coca-Cola, and Nabisco. Since 2015, Len has served as a reserve deputy sheriff with the Douglas County Sheriff’s Office in Colorado. Connect with Len on LinkedIn: https://www.linkedin.com/in/lenherstein Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ In discussing printed newsletters, Paul mentioned the ‘No BS’ newsletter and series of books from the direct response marketing expert Dan Kennedy: https://www.amazon.co.uk/B-S-Direct-Marketing-Non-Direct-Businesses/dp/1599185016 https://marketingsecrets.com/programs/newsletters Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Tony Capewell from MSP Dark Web for recommending the book Retention Point by Robert Skrob: https://www.amazon.co.uk/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289 https://uk.linkedin.com/in/tonycapewell In next week’s episode, Paul will be joined by Harry Brelsford from SMB Nation to talk about how about what mergers and acquisitions m...

Episode 133 includes: How to combat most of the reasons prospects give for not buying The importance of understanding your prospect’s emotional motivation Plus on the show this week, the MSP sales expert who thinks you can actually enjoy cold calling Featured guest Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette, for joining Paul to talk about how you can actually feel-good about cold calling and selling. “I work with clients ranging from solopreneurs to multi-million dollar companies, and I love my job. As a former actor, I’ve had tons of different jobs—I’ve sold TVs, burritos, houses, business loans, managed services, and plenty more. I live in Pasadena, CA with my wife Sam. When I’m not working as a consultant, I am a freelance voice actor for audiobooks, corporate training, and commercials.” Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-gillette-27884b128 Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Jennifer Bleam from MSP Sales Revolution for recommending the book Tiny Habits by BJ Fogg: https://www.amazon.co.uk/Tiny-Habits-Changes-Change-Everything/dp/0358003326 https://www.linkedin.com/in/bleamjennifer In next week’s episode, Paul will be joined by Len Herstein, author of Be Vigilant!, to talk about what complacency is, why it’s so dangerous and what MSPs can do to identify and fight it: https://www.linkedin.com/in/lenherstein Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider:

Episode 132 includes: Valuable advice for keeping on top of cash flow The benefit to your MSP of doing a ‘ticket frenzy’ Plus on the show this week an industry expert joins Paul to explain why now is the time to get things done and move your MSP forward Featured guest Thank you to Luis Giraldo, Chief Experience Officer at ScalePad and CEO of Ook Enterprises, for joining Paul to talk about why MSP should focus on growth in the second half of 2022. Luis has founded, scaled and sold various successful IT businesses since 2006. He created SaaS documentation platform Monkey Box in 2013, which was acquired by IT Glue in 2017. He has since held key executive roles with vendors such as IT Glue, Kaseya, and N-able, and is an influential leader in the global MSP space. Luis helms the Partner Success and IT organisations, and brings deep MSP experience, thought leadership, and long-term strategic focus to ScalePad. Connect with Luis on LinkedIn: https://ca.linkedin.com/in/luisgiraldo Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to lead generation and LinkedIn expert Mark Firth for recommending the book The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson: https://www.amazon.co.uk/Almanack-Naval-Ravikant-Wealth-Happiness-ebook/dp/B08FF8MTM6 https://www.linkedin.com/in/markfirthonline In next week’s episode, Paul will be joined by RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette, to talk about how you can actually feel-good about selling: https://www.linkedin.com/in/brian-gillette-27884b128 Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspma...

Episode 131 includes: Why MSPs aren’t charging properly – and why this is CRAZY The pros and cons of making follow-up phone calls to clients after support Plus there’s an opportunity for extra monthly recurring revenue Featured guest Thank you to Max Pruger, Compliance Manager at Kaseya, for joining Paul to talk about a brand new ‘compliance as a service’ revenue opportunity. This interview with Max was recorded back in February 2022, a few weeks before Kaseya announced the acquisition of Datto. Max has been a pioneer in the managed services industry since the late 1990s. He currently serves as SVP and GM of Compliance Manager, VulScan and MyITProcess and is responsible for Kaseya’s go to market strategy for his respective business units. Max began his MSP career at USWeb as a founding member of that company’s managed service division. He has also held the position of Senior Architect at IBM. Max holds a BS in Computer Science from American University and an MBA from the University of Maryland – Robert H. Smith School of Business. Connect with Max on LinkedIn: https://www.linkedin.com/in/maxpruger Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Nicholas Ashford from Fordhouse for recommending the book Extreme Ownership by Jocko Willink and Leif Babin: https://www.amazon.co.uk/Extreme-Ownership-Jocko-Willink/dp/1250067057 https://uk.linkedin.com/in/nicholasashford In next week’s episode, Paul will be joined by Luis Giraldo, Chief Experience Officer at ScalePad and CEO of Ook Enterprises, to talk about MSP opportunities for the second half of 2022: https://ca.linkedin.com/in/luisgiraldo Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing <...

Episode 130 includes: To hell with imposter syndrome! Here’s how to become the truly confident MSP you really are The importance of taking your team out for a walk Plus this week, former MSP and number one LinkedIn expert Andrew Moon shares his advice on the platform Featured guest Thank you to Andrew Moon from Orange Nomad for joining Paul to share some great LinkedIn lead generation tips. Andrew is serial entrepreneur who has launched and run several successful businesses since the age of 8! After running a successful MSP for 10 years, Andrew founded Orange Nomad to help MSPs, small businesses and entrepreneurs bridge the gap between strategy and execution. Andrew helps his clients to learn how to build a “calm company”. Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewmoonorangenomad Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ In discussing the importance of the ‘walk and talk’, Paul mentioned the Steve Jobs biography by Walter Isaacson: https://www.amazon.co.uk/Steve-Jobs-Exclusive-Walter-Isaacson/dp/034914043X Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Rob Jolliffe from Sabre Limited and MicroAge Kitchener for recommending the book Blink: The Power of Thinking Without Thinking by Malcolm Gladwell: https://www.amazon.co.uk/Blink-Power-Thinking-Without/dp/0141014598 https://ca.linkedin.com/in/robjolliffe In next week’s episode, Paul will be joined by Max Pruger, Compliance Manager at Kaseya, to talk about a brand new ‘compliance as a service’ revenue opportunity: https://www.linkedin.com/in/maxpruger Subscribe to Paul’s YouTube channel:

Episode 129 includes: A simple Search Engine Optimisation (SEO) technique to rank better for local searches in Google The importance of NOT jumping on a new idea too quickly What your clients really feel when you increase prices Featured guest Thank you to SEO expert Nick Rubright from New Reach Marketing for joining Paul to talk about how to improve your local Google ranking. Nick is the founder & CEO of an SEO-focused marketing agency. Nick and his team have worked with large brands like Webex, smaller ones like Finance-able, and local ones like Willis Lawn Services to build and run scalable SEO campaigns that drive revenue. Connect with Nick on LinkedIn: https://www.linkedin.com/in/nick-rubright-29225047/ Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ In discussing productivity, Paul mentioned the tool ToDoist and the book Get Things Done by David Allen: todoist.com https://www.amazon.co.uk/Getting-Things-Done-Stress-free-Productivity/dp/0349408947 You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Miles Walker from Graphus for recommending the book The Big Con by Tony Sales: https://www.amazon.co.uk/Big-How-stole-million-away/dp/1913406393 https://ca.linkedin.com/in/mileswalker9th In next week’s episode, Paul will be joined by Andrew Moon from Orange Nomad, to share some great LinkedIn lead generation tips: https://www.linkedin.com/in/andrewmoonorangenomad Subscribe to Paul’s YouTube channel:

Episode 128 includes: Why you need to buddy up with a particular type of business to share referrals Understand the special tool from LinkedIn that can boost your profile Plus our guest is an MSP sales expert explaining how to win more business by focusing on people not technology Featured guest Thank you to Heather Harlos, Head of MSP and Channel Marketing at JumpCloud, for joining Paul to talk about the power of making your business more ‘human’. Heather has been helping companies optimise their business operations and go-to-market strategies for over 15 years. Before joining JumpCloud, she served in multiple global roles for Fortune 500 companies, helping them create live experiences, leverage modern digital platforms, and empower their customers to thrive. In her free time, she trains hunter/jumper horses and actually could ride before she could walk. Connect with Heather on LinkedIn: https://www.linkedin.com/in/heatherharlos Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned the LinkedIn Sales Selling Index test: https://linkedin.com/sales/ssi Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to John Montgomery from Hot Prospects for recommending the book Emotional Intelligence for Sales Success by Colleen Stanley: https://www.amazon.co.uk/Emotional-Intelligence-Sales-Success-Customers/dp/0814430295 https://uk.linkedin.com/in/john-montgomery-b646bb1b In next week’s episode, Paul will be joined by Nick Rubright from New Reach Marketing, to talk about how to improve your Google Maps listing: https://www.li...

This special episode includes: Paul talks to the owner of a technology marketing agency about the areas where MSPs should focus their marketing efforts In their extended conversation they also touch on how MSP business owners can adopt a growth mindset Plus listen for insight into how this agency enjoyed considerable growth within their own business over a two year period Featured guest Thank you to Andra Hedden from Marketopia for joining Paul for an extended conversation to talk about the big MSP marketing opportunities in 2022. Andra radiates positivity and has a love for helping others. She has a passion for the channel and loves helping others MSPs, VARs and Vendors become more successful. She knowledge and expertise of the industry, combined with her people skills, make her a true leader in the channel. Connect with Andra on LinkedIn: https://www.linkedin.com/in/andra-hedden-baaa4636 Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned the book the Ultimate Sales Machine by Chet Holmes: https://www.amazon.co.uk/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 21st April 2022: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng In next week’s episode, Paul will be joined by Heather Harlos from JumpCloud, to talk about the power of making your business more ‘human’: https://www.linkedin.com/in/heatherharlos Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGl...

Episode 126 includes: How to make the most of every single piece of marketing content The leadership benefit of really getting to know your team Meet the MSP owner who grew to 100 staff within 18 years Featured guest Thank you to Simon Marcil from Propel Your MSP for joining Paul to talk about how he was able to build his MSP from zero to over 100 staff in 18 years. After graduating in computer engineering, Simon joined forces with university colleagues Marc and Vince to create S3 Technologies in 2003. S3 is today one of the largest Canadian-based, security focused MSPs with over 100 employees. In 2018, Simon co-founded Propel Your MSP to helps MSPs deliver vCIO services to their clients. In Simon’s spare time, you’ll find him challenging himself in the mountains, on remote paths or trails across the globe. As an avid sports enthusiast, Simon has backcountry skied some of the largest ranges on all seven continents. In addition, he has completed several 160 km Ultramarathons including Western States and UTMB. Connect with Simon on LinkedIn: https://ca.linkedin.com/in/smarcil Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned the incredible books by Simon Sinek, Start With Why and Leaders Eat Last https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229 https://www.amazon.co.uk/Leaders-Eat-Last-Together-Others/dp/0670923176 Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Paul mentioned Upwork, Fiverr and People Per Hour to help find people to re-purpose your content Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business: http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 14th April 2022: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Bob Jamieson from CSM International for reco...

Episode 125 includes: How to make your website more engaging The MSP owner who was so frustrated with this tool, he created his own for other MSPs A cure for the distractions that get in the way of business growth Featured guests Thank you to Tony Capewell and Neil Renwick from MSP Dark Web for joining Paul to talk about how their dark web scanner can benefit your MSP. Tony brings decades of experience and a unique expertise in Cyber Security and IT productivity to the team at MSP Dark Web. When he eventually steps away from his computer screens, Tony enjoys a vibrant family life. He also loves his power tools and often immerses himself in some extreme home DIY projects, with awesome results. That annual skiing holiday is always on the horizon as another special time of year, but only when ageing knees allow. Connect with Tony on LinkedIn: https://uk.linkedin.com/in/tonycapewell Neil has been in the IT Security industry since 2016. Although a newer member to the MSP community he has spent much of his time understanding the pain points that MSP owners express, and how MSP Dark Web can overcome those areas of discomfort around dark web security. Outside the office Neil enjoys a busy family life, with as much football as possible, but only on TV nowadays. After 25 years in Honduras, Central America his culinary and cultural heritage is a real Anglo-Latin American experience, most enjoyed at the loud Spanish family zoom meetings. One Monday a month he is recovering from Sunday afternoon Dad’s match that he still enjoys. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned some productivity and time tracking solutions: focusme.com timeular.com You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 7th April 2022: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Aaron...

In this week’s episode Your MSP could be standing head and shoulders above the competition on LinkedIn thanks to something called Creator Mode. This week Paul explains what it is, how you can get started, and use it to make the most out of LinkedIn’s Newsletters feature Also on the show this week: How do you comfortably sell cyber security solutions without feeling sleazy? Paul’s featured guest is a total expert on this with some amazing advice Plus, why you should be focusing on the long-term decisions for your MSP… and there’s a book recommendation to help make swift changes within your business Featured guest Thank you to Jennifer Bleam from MSP Sales Revolution for joining Paul to talk about how you can simplify your cybersecurity sales process. Jennifer is an award-winning speaker and a respected leader in the IT channel. She has coached over 1,000 MSPs on marketing and sales best practices, based on her real-life success as an MSP business owner. Jennifer also grew a channel-only cybersecurity software firm from start up to acquisition in less than 2 years. Part of her role included coaching MSPs on how to sell cybersecurity to small and medium sized companies. Jennifer trained with Sandler Training and attended CharTec Sales lab. She founded MSP Sales Revolution to help MSPs master the art of cybersecurity sales quickly, easily, and profitably. Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/bleamjennifer Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned the books Eat That Frog by Brian Tracy and Built to Sell by John Warrillow: https://www.amazon.co.uk/Eat-That-Frog-Important-Things/dp/1444765426 https://www.amazon.co.uk/Built-Sell-Creating-business-without/dp/1591843979 Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guest Jennifer Bleam on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC Get a copy of Jennifer’s book ‘Simplified Cybersecurity Sales for MSPs’: https://www.amazon.com/Simplified-Cybersecurity-Sales-MSPs-Formula/dp/1646492315 To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 31st March 2022: htt...

In this week’s episode Have you seen the idea of having a dispatcher on your helpdesk to answer all calls and triage them? Paul believes this isn’t just a great role for greater efficiency and enhanced customer service – it can give you a marketing advantage too Also on the show this week, a lead generation expert joins Paul to share some simple LinkedIn tactics to improve your return on time spent Plus, it’s the final stage of creating your one-page marketing plan – this week it’s all about the platforms you use to share your message Featured guest Thank you to lead generation expert Mark Firth for joining Paul to talk about how best to use LinkedIn advertising, instead of messages. Mark spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens but he was left feeling unfulfilled. He went in search of answers and an 11 year journey from the UK to Colombia for a decade, fell in love and started a family and then a business. He finally made it into Florida on an investment visa supported by his business. He runs High Profit Consulting which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategies. Connect with Mark on LinkedIn: https://www.linkedin.com/in/markfirthonline Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guest Mark Firth on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 24th March 2022: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Sam Sheridan from Sheridan Computers for recommending the book Five Dysfunctions of a Team by Patrick Lencioni: https://uk.linkedin.com/in/ssheridan https://www.amazon.co.uk/Five-Dysfunctions-Team-Leadership-Lencioni/dp/0787960756 In next week’s episode on March 29th 2022, Paul will be joined by Jennifer Bleam from MSP Sales Revolution, to talk about how you can simplify your cybersecurity sales process: https://www.linkedin.com/in/bleamjennifer Got a question from the show? Email Paul directly: hello@paulgreensms...

In this week’s episode What exactly makes your MSP more attractive to a potential acquirer? This week Paul has the answer. Two guests – one a former MSP owner, and the other the person who bought his business – join Paul to share their journey Also on the show, the next phase of creating your one page marketing plan. This week it’s all about your marketing message – find out exactly what you can say to attract the right kind of new clients to your MSP Plus, find out about the importance of great leadership within your MSP and how to improve your leadership skills Featured guests Thank you to Rob Hamilton for joining Paul to talk about how he grew and sold his MSP. Rob Hamilton was founder and CEO of technology firm Dynamic Edge. Established in 2009, Dynamic Edge is a UK based technology partner for business. Dynamic Edge was identified by Microsoft in 2010 as the first UK partner to strategically lead with cloud technologies and is still seen as the most experienced cloud deployment MSP in the UK. Dynamic Edge was acquired by Zenzero in October 2020. Since then Rob has been enjoying a sabbatical before embarking on his next challenge. Away from work Rob is a keen motorcyclist, cyclist and distance runner having completed 10 marathons since 2004. Rob holds a motorsport licence and enjoys trackdays. Rob is married to Mandy and they live in Surrey with their 2 youngest children. Thank you to Nicholas Ashford from Fordhouse for joining Paul to talk about what made Rob’s MSP business so attractive to acquire. Nicholas is a founding partner at Fordhouse, a UK SME specialist investor that helps business owner-managers realise a return from their many years of hard work by acquiring their businesses in a flexible, fair and efficient way. Fordhouse invests in the Managed Service Provider (MSP), Accounting and Virtual Receptionist sectors. Nicholas has 2 young children and splits his time between Winchester where he lives and Fordhouse’s offices in Westminster. An ex-rugby player, you may occasionally find him lurking near a gym pretending he’s “still got it” when time permits. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the books and Ted talks from Simon Sinek, Start With Why and Leaders Eat Last You can join Paul in the MSP Marketing group on Facebook Register for a free copy of Paul’s book To dig deeper into this episode...

In this week’s episode It’s the ultimate goal for every MSP: Another ‘bonded client’ who will stay for 10 years or more. This week on the show Paul explores how best to start the long bonding process with brand new clients, to practically guarantee long and profitable relationships Also on the show, the next phase of creating your one page marketing plan. This week it’s all about your niche – find out what it is, why you need one and how to focus on it Plus listen as Paul’s featured guest talks about why your MSP should add Microsoft Dynamics to the portfolio And find out more about our new “show about the show” Another Byte, that goes live on YouTube on Thursday Featured guest Thank you to Rob Jolliffe, President of Sabre Limited and MicroAge Kitchener, for joining Paul to talk about why MSPs should add Microsoft Dynamics to their portfolio. Rob is a graduate of University of Toronto and an expert in ERP and manufacturing. He blends a knowledge of supply chain, six-sigma, information technology, manufacturing information systems / enterprise resource planning and entrepreneurship. He also owns MicroAge-Kitchener, a local MSP focused on the industrial sector. He is an expert in the small and medium manufacturing market and technology. He is also president of Sabre Limited, a Microsoft Dynamics Business Central manufacturing reseller and training centre selling throughout North America. He enjoys cooking and is an avid music collector (especially classic rock). Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert To dig deeper into this episode, join Paul, Sophie and special guests on YouTube for the complimentary show ‘Another Byte‘ You can join Paul in the MSP Marketing group on Facebook Thank you to recruitment specialist Jimmy Armitage from Wavelength for recommending the book Good to Great by Jim Collins In next week’s episode on March 15th, Paul will be joined by Rob Hamilton to talk about how he successfully grew and exited his MSP Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hi. Hello, and welcome back to the show. This is episode 121, and here’s what we got coming up today. Rob Jolliffe: I know from my own MSP practice, if a client of mine buys an ERP from somebody, I have a very high likelihood that that cl...

In this week’s episode To attract new clients you must understand who they are and what they really want. This week Paul tells how this information fits into your one page marketing plan Have you ever done some marketing that just didn’t work? Paul explains the Marketing Triangle, and how it’s a test to make sure all your marketing basics are correct Plus listen for a phishing expert’s advice on how to best sell cyber security solutions Featured guest Thank you to Miles Walker from Graphus.ai for joining Paul to talk about how to sell more phishing protection to your clients. Miles Walker is the Channel Development Manager of Graphus.ai, one of Kaseya’s newest acquisitions. Miles joined the Graphus team in 2020 after 15 years in Sales/Marketing and Account Management in London and Toronto. He is now based in Vancouver where his professional career started in Radio @ 104.9 XFM after studying Marketing/Sales and International Business at Capilano University. When Miles is not playing basketball, travelling, sailing or collecting street art he is evangelising all things cyber security through his LinkedIn videos, events and of course virtually! Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Paul Green’s MSP Marketing Edge Paul mentioned the new email solution from the makers of Basecamp called Hey.com Thank you to filmmaker Jude Charles for recommending the book Principles by Ray Dalio In next week’s episode on March 8th, Paul will be joined by Rob Jolliffe, President of Sabre Limited and MicroAge Kitchener, to talk about why MSPs should add Microsoft Dynamics to their portfolio Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Pinch punch, first of the month, and welcome to March. Here’s what we got coming up for you on this week’s show. Miles Walker: No golf club or private school wants the whole city to know that they’ve had a breach, because people won’t want to go there. Paul Green: That’s Miles Walker from Graphus. He’s going to be here later on in the show talking about the latest phishing trends and how you can sell more phishing protection to your existing clients. Plus, we’re going to pick up something that we started in last week’s show. It’s putting together a one-page marketing plan for your MSP, so that you know exactly what to do to get more new clients. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: We keep a fairly extensive log of everything that I’ve ta...

In this week’s episode What do clients actually buy from you? Because it’s not “technology” or “solutions”. This week Paul explains that figuring out what business owners are actually buying, and understanding their true motivations, will make your sales so much easier Also on the show this week, if you haven’t yet got a one-page marketing plan, Paul is going to help you create one over the next few weeks, starting with today’s episode Plus listen for a lead generation expert’s advice on how to best combine LinkedIn and phone calls. And there’s a great book recommendation for the hungry entrepreneur Featured guest Thank you to John Montgomery from Hot Prospects, talking about how to generate more leads for your MSP. John is the Founder of Hot Prospects, an MSP lead generation specialist based in the City of London. John has worked for several leading MSPs and launched Hot Prospects to help MSPs grow. Calling on over 20 years new business experience in the MSP world, John works exclusively with MSPs, and provides quality, qualified new business appointments with right fit companies at the right time. Connect with John on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Thank you to Stephen Rosenthal from Managed Services Platform for recommending the book BE 2.0 by Jim Collins In next week’s episode on March 1st, Paul will be joined by Miles Walker from Graphus, talking about how to sell more phishing protection to your clients Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing podcast. Paul Green: Hey, you know what day it is today? It’s Twos-day. I don’t mean Tuesday, I don’t it’s Twos-day, it’s 22/2/22. Yeah, that impressed me more than it impressed anyone I think. Here’s what we’ve got coming up on this week’s podcast. John Montgomery: I use LinkedIn to great effect actually, by call activity, that data’s cleansed, you end up with a really keen list of target customers. Paul Green: That’s John Montgomery. He’s an MSP lead generation expert, and I caught up with him at a CompTIA event back in autumn of last year. Later on in the show he’s going to tell you how you can get more leads for your MSP. We’re also going to be talking today about a one page marketing plan. In fact I’m going to kick off a short series that’s going to run for the next couple of episodes of the podcast. We’re going to talk about all the different elements that you need in your plan, and I’m going to help you to pull it together, a simple one page document so you know exactly...

In this week’s episode Yes, we’re all suffering from webinar fatigue. But don’t let that stop you from creating your own. There are huge benefits to creating and running your own webinars. Paul explains how to get started in this week’s episode Also on the show this week, the better way to sell cyber security. Paul’s featured guest started his career in cyber security for the military and has some great advice on how best to sell cyber solutions Plus find out why you need to redouble your marketing efforts. And there’s a book recommendation that will help you manage your time better Featured guest Thank you to Bob Jamieson from CSM International for joining Paul to talk about how sell cyber security in new ways. Before joining the private sector, Bob served 22 years in the US Marine Corps where his primary focus was on Information/Data Security. Bob is currently the Chief Executive Officer for CSM International and is responsible for leading a global company delivering digital solutions for clients with an emphasis on maintaining effective cybersecurity and data privacy. Connect with Bob on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing webinars, Paul mentioned Easy Webinar You can join Paul in the MSP Marketing group on Facebook Paul mentioned the photo background removal tool www.remove.bg and Google’s PageSpeed Insights tool Thank you to Phyl Morgan from Pax8 for recommending the book Getting Things Done by David Allen In next week’s episode on February 22nd, Paul will be joined by John Montgomery from Hot Prospects, talking about how to generate more leads for your MSP Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to the show. Here’s what we got coming up for you this week. Bob Jamieson: Those businesses can be severely harmed from a cyber attack. That harm could cause them to no longer exist. To protect, it’s really about doing three simple things. Paul Green: That’s Bob Jamieson, he’s the CEO of an MSSP, a managed security services provider. And he’ll be here later on in the show telling you how you can build more trust with your clients, so of course you can sell them more security services. We’re also going to be talking about now being the time to double down on your marketing. Whatever marketing you’re doing right now, there’s always more you c...

In this week’s episode You not only need to increase your prices, but you need to so regularly. Listen to this week’s MSP Marketing podcast for some great advice on how increase your MSP’s prices Also – if the main marketing messages are led by the technology you sell, it’s time to change that. This week Paul explains how leading with ‘outcomes’ can have a massive impact on your MSP’s sales Plus, Paul has a special guest talking SEO, or Search Engine Optimisation. You want to know how to rank higher on Google? This week’s featured guest has done just that for his own MSP Featured guest Thank you to Aaron Nihat from Cornwall IT for joining Paul to talk about how to improve MSP’s SEO ranking on Google. Aaron moved his from London to Cornwall because we fell in love with the beaches, the food, the people, the lifestyle and has not looked back since! Prior to moving to Cornwall, Aaron spent 20 years working in central London and building up his experience in IT, Cyber Security and Customer services. Cornwall IT not only provides managed services, but also helps other fellow MSPs to improve their ‘search engine optimisation’. Connect with Aaron on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Paul Green’s MSP Marketing Edge Paul’s featured guest mentioned Google’s PageSpeed Insights tool Thank you to Roger Jones for recommending the book You’re Invited by Jon Levy In next week’s episode on February 15th, Paul will be joined by Bob Jamieson from CSM International, talking about how you can make your engagements with customers more valuable Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh, every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Oh, hi there. Welcome back to the show. Here’s what we got coming up for you this week. Aaron Nihat: I was working with a technology company in New York. We’ve done quite a bit of work on their actual website to optimise it for the SEO. Within a couple of days their rank dramatically improved and they went from page four to five, they went straight to page one. Paul Green: That’s Aaron Nihat . He’s an MSP owner just like you, but he’s also incredibly good at SEO, search engine optimisation. And he’ll be here later on in the show to tell you how you can get more organic traffic to your websites from Google. Plus, I’ve got for you a six month reminder to put up your prices. If you...

In this week’s episode Surely you should be celebrating when your staff don’t take their holidays? Actually no… apart from it increasing the chances of them burning out, it can be a huge pain when everyone tries to take their time off, at the same time, at the end of the year. In today’s show Paul explores something you could put in place today to make this go away Also on the show this week, there may be something wrong with your marketing and you don’t even know about it. Paul explains where these errors may exist and why you should fix them Plus there’s a valuable conversation with Paul’s guest about how to improve your lead generation. And a book to read to help you be more effective Featured guest Thank you to Jeff Pugel from Ignition for joining Paul to talk about how to start selling based on value, not price. Waking up in a cold sweat at 3AM in the spring of 2019, Jeff knew he was done with corporate life. After 20+ years in advertising and media sales, Jeff realised small business owners have been misled on what they need to know about growing their business. Jeff’s mission is to accelerate profits and guarantee a quantifiable Return on Investment from his hybrid marketing coaching/consulting services. Connect with Jeff on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Thank you to Todd Kane from Evolve Management Consulting for recommending the book Effective Executive by Peter Drucker In next week’s episode on February 8th, Paul will be joined by Aaron Nihat from Cornwall IT, talking about how you can improve your website’s Google rank with some SEO tips Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP marketing Podcast. Paul Green: Okay. I cannot believe that today is February. How fast is this year going? Here’s what we got coming up for you in this week’s show. Jeff Pugel: Talking about the three common lead generation mistakes that most MSPs make and how to overcome them. So you are now selling based on value, not price. Paul Green: That’s Jeff Pugel, he’s a lead generation expert, and he’s going to be here later on in the show to tell you the three classic mistakes that you might be making while trying to generate more leads for your MSP. Plus, we’re going to be talking about testing your marketing, and I don’t mean anything clever, like split testing. You may have heard of AB split testing in the past. I mean actually physically testing all the diff...

In this week’s episode If the limit of your prospect’s technical knowledge is them taking a screenshot on an iPhone, how can they understand the technology solutions you’re trying to sell to them? It’s all about making your services feel relevant to them. And this week Paul talks about how you can do this Also on the show this week, how do you feel about attending physical networking meetings? If it’s Covid-safe for you to attend, Paul explains how to get the most out of them And there’s some great advice from Paul’s featured guest about using YouTube as part of your marketing mix. Plus there’s a great book recommendation all about virtual selling Featured guest Thank you to Sam Sheridan from Sheridan Computers for joining Paul to talk about how you can use YouTube to win new clients. Sam grew up in Bolton, UK and has always had a passion for computers. Before the internet was made publicly available in 1993, he was brought up around the world of dial-up connections, modems, and bulletin boards. Sheridan Computers has been providing IT support and consultancy to small and medium businesses for twenty years. Connect with Sam on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can join Paul in the MSP Marketing group on Facebook Thank you to B.J. Ferguson from Keyfactor for recommending the book Virtual Selling by Andy Springer, Dave Shaby, and Mike Schultz In next week’s episode on February 1st, Paul will be joined by Jeff Pugel from Ignition, talking about how to start selling based on value, not price Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome back to the show. Here’s what we’ve got coming up for you this week. Sam Sheridan: So I’m currently standing at about 2000 subscribers. I use YouTube to get new clients and I’m here to tell you how you can do the same. Paul Green: That’s Sam Sheridan. He’s an MSP owner, just like you, and he’s been using YouTube to win himself new clients. Later in the show, Sam’s going to join us to tell us how he uses YouTube and give you an idea of how you could do the same thing. Plus, we’re going to be talking about networking. No, I don’t mean making all the computers talk to each other. I mean, going out and physically meeting people. Should you be doing networking right now, and if you are doing it, how do you max it out to make sure you get the best return on investment? Voiceover: Paul Green’s MSP...

In this week’s episode You know your MSP is different to your competitors, but how can your prospects tell you apart (and therefore decide they must choose you?). It all comes down to having a USP – a Unique Selling Proposition. And this week Paul explains precisely what yours should be Also on the show this week, did you know your MSP-branded polo shirt could lose the sale… as could your nicely ironed shirt. So what DO you wear in sales meetings with prospective clients? Paul describes exactly how you should be dressing for success Plus listen for some great ideas on how to improve your MSP’s website thanks to Paul’s featured guest. And there’s a book recommendation all about the power of integrators and visionaries Featured guest Thank you to Mark Copeman from Wisecurve for joining Paul to talk about how MSPs can improve their websites. Mark is the founder of Wisecurve, which brings together a number of his ventures including TechTestimonials – the only video / written testimonial service dedicated to the tech industry. He is the author of the books, MSP Secrets Revealed and Helpdesk Habits. Mark is married with 2 children and lives in the village of Bray, the home of 50% of the UK’s 3-starred Michelin restaurants. He loves to cook and run, but not necessarily at the same time. Connect with Mark on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned two example customer experience platforms, Invarosoft and CloudRadial Paul mentioned the book The E-Myth Revisited by Michael Gerber, in which it talks about having an entrepreneurial seizure Find out more about Paul Green’s MSP Marketing Edge Thank you to Lucas Meadowcroft from Tribu for recommending the book Rocket Fuel by Gino Wickman and Mark C. Winters In next week’s episode on January 25th, Paul will be joined by Sam Sheridan from Sheridan Computers, talking about how you can use YouTube to win new clients Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome back to the show. Here’s what we got coming up for you this week. Mark Copeman: I’m here today with Paul to talk about the art of website creation and design for MSPs. Paul Green: That’s Mark Copeman. You’ll know him from Helpdesk Habits, and he’ll be here later on in the show to tell you how...

In this week’s episode Are you ready for total market domination in 2022? Now THAT’S something big to aim for this year 😃 In this week’s podcast Paul talks about how to totally dominate your area through systematic, persistent marketing. It’s easier than it sounds because most of the MSPs you’re up against will be doing very little marketing Also on the show this week, the best things to talk about when doing a job interview. There are a few key questions that can make the whole recruitment process 1,000% more effective Plus listen for a great new way of dealing with vendors. This week’s featured guests are attempting to revolutionise the channel and remove a lot of the ‘friction’ between MSPs and vendors Featured guests Thank you to this week’s featured guests, Matt Solomon and Kevin Lancaster from Channel Program, a platform designed to bring together the most innovative technologies in front of Channel Partners and give them a voice in how companies present, enter and succeed in the channel. Matt Solomon has worked in sales & business development for 16+ years. Matt has spoken at more than 150 industry events in six countries and received 40 awards in recognition. Matt started a consulting company, Channel Halo, working with vendors and MSPs on their go-to-market strategies. After having many of the same conversations, Matt and his former CEO Kevin Lancaster decided to team up again and launched Channel Program. Connect with Matt on LinkedIn. Kevin Lancaster started ID Agent in 2015. The company took off quickly and was acquired by Kaseya in 2019. He would later go on to start a consulting company, The Venture Mentor, working with high-growth companies looking to scale and raise funding. At this point, after hearing many of the same conversations, Kevin decided to team back up with his former VP of Business Development, Matt Solomon and launch Channel Program. Connect with Kevin on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Thank you to Adam Walter from Managed Services Platform for recommending the book The Subtle Art of Not Giving an F by Mark Manson In next week’s episode on January 18th, Paul will be joined by Mark Copeman from Wisecurve, talking about experts to talk about how MSPs can improve their websites Got a question from the show? Email Paul directly:

In this week’s special episode What a way to start 2022. This is the second of our two podcast specials to help you position your MSP for growth this year A large panel of industry experts join Paul to share the most valuable piece of business advice they’ve ever been given From ‘jumping in with two feet’ to ‘ensuring true compensation for skills’, the panel have tons of invaluable advice to share Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul’s panel of experts consists of… Richard Tubb the IT Business Growth Expert Heather Johnson from Gozynta Christian Fleming from Northstar IT James Vickery from Benchmark 365 Jamie Warner from Invarosoft Jason Kemsley from Uptime Solutions Jay McBain from Forrester Research Jennifer Bleam from MSP Sales Revolution Justin Esgar from the Virtua Consulting Group Mark Copeman from Wisecurve Praveen Ramesh from SuperOps.ai Nigel Moore from the Tech Tribe Jason Kemsley mentioned personality tests, including DISC assessment and Myers-Briggs Next week, in Episode 113 on the 11th of January, Paul will be joined by Kevin Lancaster and Matt Solomon from Channel Program, talking about their mission to revolutionise the way channel partners and vendors communicate and interact Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast Special. Paul Green: Hello, and welcome to the show, and Happy New Year. I want 2022 to be the year you get everything you want and need out of your MSP. Maybe it’s more leads, it’s certainly more clients I’d have thought and you definitely want to increase the net profit that you’re getting from your business. All of these things can be done, and throughout the whole of this year, we are committed to bringing you the best guests, the best information and clever ways that you can get more out of your MSP, generate more leads, get more new clients and make more net profit. Now, to get us off to a great start to the year, it’s not going to be much of me in this show. Instead, I contacted a whole load of friends, experts, prev...

In this week’s special episode As 2021 draws to a close, now’s a great time to position your MSP for growth next year. This is the first of two podcast special episodes aimed at helping you A panel of industry experts join Paul to look at the recipe for successful MSPs They look at everything from ambition to delegation and processes to mindset. As one guest says “businesses grow to the size of thinking of the owner” Featured guests Ian Luckett from ‘IT Experts’. Ian is a multi-talented IT & MSP business growth expert with over 20 years’ experience as a mentor, coach and ebusiness strategist. Over the years of working at various blue-chip companies holding a variety of senior positions, no one fits the profile better than Ian to help you build a profitable IT & MSP business by increasing your sales, productivity and profits. Connect with Ian on LinkedIn. Stuart Warwick from Scale With Confidence and the MSP mastery. Stuart is an MSP specific business coach, creator of the Scale With Confidence Model and founder of the MSP Mastery programme designed to help MSP’s scale with confidence to £1million or, if already there, to go faster. Connect with Stuart on LinkedIn. Daniel Welling from WellingMSP. Daniel started his career in IT in 1995, following a sales track, working for a number of VARs and quickly developing a consultative approach to new business and account management, leading to Sales Management within a few years. In 2019, Daniel co-rebooted the London SBSC monthly meet up for MSPs whilst continuing participation in groups such as CompTIA. In 2020 Daniel was elected to the CompTIA Executive Council for the UK Business Technology Community. Connect with Daniel on LinkedIn. Fiona Challis from the Next Generation Sales Academy. Fiona is a global MSP sales expert and a highly sought after speaker and trainer on sales transformation, shifting from transactional selling to selling business outcomes, increasing recurring revenue streams and driving predictable and profitable growth. Connect with Fiona on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an

In this week’s episode Does the idea of introducing ‘live chat’ on your website give you the shivers and feel like a massive burden? This week Paul explains how this feature, when used correctly, can help to generate more leads for your MSP Also on the show this week, did you know you that you are unconsciously setting the ‘warmth’ factor of everyone working in your business? Warmth is critical to keep both staff and clients happy. And increasing it should be a key focus in 2022 Plus, in the final show before Christmas, a recruitment specialist joins Paul to predict what MSP recruitment is going to be like next year. And there’s an awesome inspirational prize to be won Featured guest Thank you to recruitment specialist Jimmy Armitage from Wavelength for joining Paul to talk about the state of recruitment for MSPs and how to get the most out of the process. Jimmy has been helping businesses grow since 2005. Jimmy represented England Rugby at U18 level, which opened his eyes to the difference the right team can make. Combining his business insight and experience with his passion for high-performing teams, Jimmy is dedicated to helping business leaders recruit the right people for their team. Away from work Jimmy is still a passionate England Rugby supporter, trying to work out how to be a good parent, enjoys a craft beer (or 4) and loves relaxing by walking his trusty dog, Reggie. Connect with Jimmy on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Producer James Lett detailed a competition to win Paul’s top 5 books and a year’s subscription to Audible, enter here before midnight UK time Sunday January 2022 The top 5 books are the Ultimate Sales Machine by Chet Holmes, They Ask You Answer by Marcus Sheridan, Never Split the Difference by Chris Voss, Built To Sell by John Warrillow & The Compound Effect by Darren Hardy Thank you to the the big man himself for recommending the book The Leadership Secrets of Santa Claus by Eric Harvey In next week’s special episode on December 28th, Paul will be joined by a panel of growth experts to talk about what successful MSP owners do to grow their business

In this week’s episode Do you think like prospects think? If you can put yourself in the shoes of the prospect and think through what kind of journey you’d like them to have with your MSP, that will be a huge marketing advantage. This week Paul explains how to design the perfect prospect journey Also on the show this week, how you can improve the business by using data points to make positive changes every single day Plus find out from Paul’s featured guest what video storytelling is, and shy you should do it Featured guest Thank you to filmmaker and brand strategist Jude Charles for joining Paul to talk about how you leverage the power of video storytelling in your MSP. After starting his video production business at 17 years old, he found his specialty in helping entrepreneurs bring their stories to life through documentaries. For over 15 years, Jude has been producing documentary series for major brands such as Google, Coldwell Banker, and Steve Harvey but he is fuelled by working closely with purpose-driven entrepreneurs and leaders. Connect with Jude on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can join Paul in the MSP Marketing group on Facebook Thank you to the email marketing specialist Liz Wilcox for recommending the book Real Artists Don’t Starve by Jeff Goins In the next show on December 21st Paul will be joined by Jimmy Armitage from Wavelength to talk about how you can improve on the recent issues with recruitment Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hey, don’t tell anyone that I told you, but today, it’s 11 days to Christmas. Here’s what we’ve got coming up in this week’s show. Jude Charles : Video is powerful and it’s much easier than you’d imagine to be able to tell a story, to be able to do video so that people will connect with you. Paul Green: That’s Jude’s Charles, he’s actually a filmmaker, and he’s going to be here later on in the show telling you how you can use a good story, how you can use better storytelling to attract more clients to your MSP. We’re also going to be talking about data points. Do you have KPIs, key performance indicators, or some kind of dashboard within your business? You’re bound to in some way but how do you use that information to make the business just a little bit better every single day? We’re going to explore that later on in today’s show. Voiceover: Pau...

In this week’s episode We know it’s not good, but why do we allow chaos to run riot in our businesses? This week Paul explains how to banish chaos and put your MSP on a new growth path Also on the show this week, the difference between your clients’ “real” and “perceived” problems. How to identify which is which and get to the core of the real problem And this week’s featured guest joins Paul to explain how MSPs can really get the most out of technology roadmaps Featured guest Thank you to Stephen Rosenthal from Managed Services Platform for joining Paul to talk about how MSPs can best implement technology roadmaps for clients. Stephen is a multipreneur with ventures in sales, marketing, real estate, and retail. He leads Aurra Media, a scrappy omni-channel marketing team with a special focus on podcast marketing. As a friendly “sales guy”, Stephen genuinely enjoys serving and connecting with people. By day, Stephen builds positive customer experiences. And by night he enjoys hanging with his family and nerding out about NFTs. Connect with Stephen on email. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about the need for systems, Paul mentioned the books Power Play: Elon Musk, Tesla, and the Bet of the Century by Tim Higgins and The Checklist Manifesto by Atul Gawande You can join Paul in the MSP Marketing group on Facebook Thank you to Alex Robinson from Novus Digital for recommending the book the 12 Rules of Life by Jordan Peterson In the next show on December 14th Paul will be joined by filmmaker Jude Charles talking about how you can leverage the power of video storytelling in your MSP Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh, every Tuesday, for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Oh my goodness, we are here in December already? This year is going so fast. Here’s what we’ve got coming up for you in this week’s show. Stephen Rosenthal: Excited to be a part of the podcast, to help you as an MSP utilise strategic conversations with clients to grow your relationships with them. Paul Green: That’s Stephen Rosenthal from Managed Services Platform. He’s going to be here, later on in the show. We’re also going to be talk...

In this week’s episode Does cash flow keep you awake at night? If it does, this is definitely the episode for you. Paul explains how certain aspects of the MSP business model can improve your cash flow and your sleeping habits! Also, what’s the connection between a successful MSP and that 90s Keanu Reeves film about a runaway bus? Speed! This week Paul dives into the business benefits of being a fast-moving MSP Plus on the show this week, there’s a recommendation for an excellent book about bitesize growth. And Paul’s featured guest introduces you to a new way to sell cyber security Featured guest Thank you to Phylip Morgan from Pax8 for joining Paul to talk about how to sell cyber security without using fear, uncertainty, and doubt. As Chief Channel Officer of Pax8 UK, Phylip provides leadership, guidance, and support to successfully extend the company’s key channel and marketing objectives to UK markets. Phylip holds an M.A. in Missional Leadership from Bangor University, is the Pastor and Co-Founder of Calon Church, and sits on the board for several companies and non-profits. He enjoys working with small business owners and spending time with his wife and three daughters. Connect with Phylip on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Thank you to Adrian Savage from Deliverability Dashboard for recommending the book the The Compound Effect by Darren Hardy In the next show on December 7th Paul will be joined by Stephen Rosenthal from Managed Services Platform talking about how MSPs can best implement technology roadmaps for clients Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hi, there and welcome back to the show. Here’s what we got coming up for you this week. Phylip Morgan: Fear, uncertainty, and doubt was the way to sell those products, right? A new way that we could maybe be so a cybersecurity. Paul Green: That’s Phylip Morgan from Pax8. He’s going to be here later on in the show. We’re also going to be talking about cashflow. If your cash flow isn’t quite as positive as you’d like it to be, maybe it’s because you haven’t fully embraced the MSP business model. I believe your business model should make your cash flow so beautiful that you’re literally licking the screen of your computer when you’re looking at your bank accounts. Paul Green: If you’re not, I’ll tell you later on in the show how you can make your cash flow so much better. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: In the old days of business...

In this week’s episode You want more revenue? Great – Paul’s got 3 quick wins for you Also this week, do you obsess over the right things? Making your clients’ lives easier is something worth sweating over. Paul explains what it could mean for your MSP Plus, can you tell your prospects good stories about tech, rather than the dry facts? This week’s guest describes the benefits of becoming a great story teller All that on this week’s show, plus your chance to win a copy of one of the best video editors – Camtasia Featured guest Thank you to the inspirational storyteller Roger E Jones for joining Paul to talk about how to turn difficult sales conversations into effective stories. Roger E Jones is the expert tech firms go to, to become master storytellers to accelerate sales growth, differentiate themselves in their market and inspire investors. His passion is working with smaller growth-focused firms to help them secure their growth ambitions. A former tech CMO, Roger works worldwide. Connect with Roger on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing great customer service, Paul mentioned Episode 88 in which he talked to Jamie Warner from Invarosoft Producer James Lett told you about the chance to win the latest copy of Camtasia thanks to Techsmith Thank you to Greg Jones from Datto for recommending the book the MSP’s Survival Guide to Co-Managed IT Services by Bob Coppedge In the next show on November 30th Paul will be joined by Phylip Morgan from Pax8 talking about how to sell cyber security without using fear, uncertainty, and doubt Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hi. Hello, and welcome back to the show. Here’s what we’ve got coming up for you this week. Roger Jones: If you want to differentiate yourself in your marketplace, you’d use storytelling, and I find those with a tech technical background, a bit like a duck to water when it comes to storytelling. So it’s a very natural thing for us to use. Paul Green: I’ve also got for you three quick wins to increase your MSPs revenue, and we have another competition this we...

In this week’s episode There’s a 99.74% chance that if you run an MSP, you love a good gadget. This week, Paul takes a look at some productivity toys, aimed at helping you take better notes Also on the show this week, do you and your team have a ‘growth mindset’? If you have one, you’re more likely to do what you want to do with your life. Paul takes a look at what a growth mindset is, and how you can introduce it to your staff. Plus, how do you truly run your business, rather than your business running you? Paul’s featured guest this week is an expert with unmissable advice Featured guest Thank you to Todd Kane from Evolve Management Consulting for joining Paul to talk about how to run your business instead of your business running you. Todd Kane worked as VP of Operations for the award winning MSP Fully Managed. Todd has led technology teams for several of largest and high growth companies in western Canada. Todd‘s record includes doubling the revenue of several companies and leading double digit increases in margins. Connect with Todd on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to the book Paul mentioned Mindset by Carol Dweck In discussing interesting notepad solutions, Paul mentioned ReMarkable 2, Rocketbook and Desk Board Buddy Thank you to Jonno White from Clarity for recommending the book The Advantage by Patrick Lencione In the next show on November 23rd Paul will be joined by inspirational storyteller Roger Jones, talking about how to turn difficult sales conversations into effective stories Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hello, and you are very welcome to episode 105 of the podcast. Here’s what we got coming up for you this week. Todd Kane: If you’re struggling to get a handle in your business and you feel like it’s running you instead of you running your business, then we’re going to dig in to some aspects that might be able to help you grow more profitably and reduce your stress. Paul Green: We’re also going to be talking about some cool toys, productivity toys, and notepads in particular, which are worth you having a look at because they’re not just good for productivity, they’re good fun to have around as well. We need a bit of fun in the office sometimes,...

In this week’s episode Are you prepared to out-spend your competitors to attract new clients? You will be when you calculate the Average Lifetime Value (ALV) of a client to your business! This week Paul takes a deep dive into how you can link your marketing to the ALV of a potential new client It can be hard for a prospect to jump straight into a monthly recurring revenue relationship. Paul explains more about the special low-cost purchases that can help convert prospects into regular clients And, is the future of IT support in the hands of artificial intelligence? This week’s featured guest is working on a system to help your MSP shoulder some of the heavy lifting Featured guest Thank you to Lucas Meadowcroft from Tribu for joining Paul to talk about how artificial intelligence could be help you deliver IT support in the future. Pushing the boundaries when it comes to tech & innovation, his mission is to change the MSP industry forever. For more than 17 years he has served a diverse range of businesses, from start-ups to scale-ups, with the highest calibre in helping businesses leverage the latest technology trends, digitally transforms organisations and drive competitive advantage. Connect with Lucas on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to the book Paul mentioned Influence by Dr Robert Cialdini Paul suggested listening back to Episode 91 for more on the subject of risk reversals and guarantees Register for a free copy of Paul’s book Thank you to Stormie Andrews from the Yokel Local marketing agency for recommending the book Post Corona by Scott Galloway In the next show on November 16th Paul will be joined by Todd Kane from Evolve Management Consulting, talking about how to run your business instead of your business running you Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to the show. We only recently celebrated our 100th episode, but this week is the two year anniversary. Can’t believe it’s only been two years the podcast has been going. It started on the 5th of November, 2019. This is Episode 104, and here’s what we’ve got coming up for you this week. Lucas Meadowcroft: Well, the end goal over the next three to six months, all things level one IT support, comp...

In this week’s episode Can Mr Zuckerberg actually help MSPs grow? More and more businesses are using Facebook Messenger to talk to potential customers. And this week Paul explores the opportunities for MSPs Also on the show this week, we look at a better way than appraisals to improve your staff’s performance Plus, do you find it hard to stop talking tech with potential clients? This week’s featured guest explains why MSPs should leave the tech at the door and just have better business conversations Featured guest Thank you to Adam Walter from Managed Services Platform for joining Paul to talk about how to have more effective non-technical conversations with clients and prospects. Adam grew up in western Nebraska. When his parents bought a home computer in the 80s, this cemented his technical path and he graduated with a Bachelor of Science in Computer Science. A few years later Adam received an opportunity to work for a large company as a strategic technical lead. While working here Adam was able to shine by pulling many teams together to solve issues in high pressure situations. This is where he began shifting his career towards business and strategy. Connect with Adam on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing how to potentially incorporate Facebook Messenger into your marketing, Paul mentioned Click To Messenger ads and MobileMonkey You can join Paul in the MSP Marketing group on Facebook In discussing how to stand out, Paul mentioned the book Purple Cow by Seth Godin Thank you to Colin Knox from Gradient MSP for recommending the book Building a StoryBrand by Donald Miller In the next show on November 9th Paul will be joined by Lucas Meadowcroft from tribu, talking about how to automating IT support using artificial intelligence Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to the podcast. Here’s what we got coming up for you this week.

In this week’s episode Ever ruin something because you didn’t know, what you didn’t know about it? Recently Paul ruined a watch for this very reason. This week he explains how you can educate your users to avoid disasters and the resulting benefit to your MSP Also on this week’s show, is your marketing pot empty with no new prospects in the pipeline? Paul has some great practical advice on how to generate leads quickly Plus, how do you feel about writing marketing emails? If the idea of sitting down to create an email gives you the sweats, Paul’s featured guest will tell you how to take the sting out of email marketing Featured guest Thank you to email marketing specialist Liz Wilcox for joining Paul to talk about how to take the pain out of creating engaging and effective emails newsletters. Liz Wilcox is an Email Strategist helping bloggers build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. In a span of three years, Liz founded, grew, and sold a successful blog. Since selling the blog, she has helped her clients master their sales by leveraging the power of strategic email. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopaedia. Connect with Liz on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing how to educate your users with a CEX platform, Paul mentioned the conversation with Invarosoft’s CEO in Episode 88 Listen back to Paul’s special deep-dives into improving your marketing fundamentals. Episode 62 was all about your website and episode 63 was about your LinkedIn Find out more about Paul Green’s MSP Marketing Edge Thank you to Reuben Swartz from Mimiran for recommending the book The Irresistible Consultant’s Guide to Winning Clients by David A. Fields In the next show on November 2nd Paul will be joined by Adam Walter from Managed Services Platform, talking about how to have better conversations with clients Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover:...

In this week’s episode Are you one of the wasteful 48 per cent? Stats show that 48 per cent of people waste valuable sales opportunities by not following up with a prospect. This week Paul explains how you can fix this and increase sales for your MSP Also on this week’s show, how to help your team to solve their problems without getting bogged down in problem-solving. When someone presents you with an issue, there’s a great technique for dealing with them effectively Plus there’s an extremely valuable conversation with Paul’s featured guest, all about improving your SEO and the changes that Google have been making (these might have impacted your MSP’s website search ranking) Featured guest Thank you to Alex Robinson from Novus Digital for joining Paul to talk about SEO and the changes Google have been making. Launched in 2019, Novus Digital are a digital marketing agency dedicated to delivering commercially viable SEO to SMEs in the UK and US. We pride ourselves on being able to deliver value at almost any budget with open, tangible SEO methodology. Connect with Alex on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing how to use a ‘telephone person’, Paul mentioned the full guide that featured in Episode 72 Register for a free copy of Paul’s book Thank you to Nick Moran from Powernet for recommending the book Legacy by James Kerr In the next show on October 26th Paul will be joined by email marketing specialist Liz Wilcox, talking about how to get people to open and take action on an email newsletter Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hey, there. And welcome to episode 101 of the podcast. Here’s what we got coming up for you this week. Alex Robinson: Core Web Vitals are the core technical indicators that Google uses to determine where your website’s going to appear. Paul Green: We’re also going to be talking about why you need to have more follow up in your marketing and in your sales. Most sales are not made in the initial burst of contact. They’re made through follow up. And there’s lots of different follow-up you need, some of it before you even speak to the prospect and much of it after you do. We’ll talk about that later in the show. We’ve also got successful MSP owner, Nick Moran, back on the show this week. He’s got a great book recommendation for you later on. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Problems,...

In this week’s special episode As a thank you for listening and supporting this podcast, Paul has pulled out all the stops to pack this milestone episode full of value Previously a few MSPs have appeared on the show to reveal their secrets, but this week’s 100th episode features a panel-full of successful MSPs joining Paul. Justin, Will and Richard will be answering listeners’ questions and discussing how they grew their MSPs Also on this week’s show, your chance to win a special prize. Thanks to Datto, you could get your hands on one of five $100 Amazon giftcards Featured guests Justin Esgar from the Virtua Consulting Group With a bachelor’s degree in Business Administration from the University of Rhode Island and over 15 years of industry experience under his belt, Justin Esgar has combined his eclectic tech interests under the Virtua Consulting umbrella. Virtua specialises in helping small and medium-sized businesses and non-profit organisations analyse, design, and install technology solutions. The software development group Virtua XYZ brings together Justin’s various programming projects, including the Your Computer Inventory service for IT consultants. Finally, Justin organises and cheerleads for the business-focused ACES Conference and associated online community. Connect with Justin on LinkedIn. Richard Wingfield from Envision Design Richard grew up in a small town in Texas as the son of a general contractor and obtained a Bachelor’s degree in Architecture from the University of Texas in 1983. He entered the architecture industry at a time when computer technology was first coming of age and by the early 90’s he had become a computer expert in his field. With a penchant for systems and solutions and a love of design, he moved on to become a member of the first Apple Solution Professionals Network and later to work for Apple as a Business Development Executive. As the owner at Envision Design, he has spent more than 25 years helping business owners integrate technology into their practices. As a father, business owner, and head geek at Envision, he is still a geek at heart and loves helping people and continually learning new things in this fast paced ever-changing world. Connect with Richard on LinkedIn. Will O’Neal from Mid-Atlantic Computer Solutions Will was a born IT hobbyist, early on trading his window washing skills for time on the neighbour’s Atari 800 computer. Fast forward a few years and Will’s career saw him managing most of the Macs on Capitol Hill in various Congressional offices. For about 2 years, he was the CTO for a weekly newspaper called Legal Times, where he managed the technology for 60 writers, editors, and graphic artists. From there, Will learned software & hardware repair, networking, a...

In this week’s episode What gets your staff into work every day – passion or pay? Sometimes it’s a combination but maybe it’s more one than the other. This week Paul helps you identify their motivations, which can make it easier to grow your MSP Also on this week’s show, do you know how to truly measure success every day? Paul has two simple but hugely powerful things you can do to make sure you set the context for measurable success Plus there’s an extremely valuable conversation with Paul’s featured guest, all about improving your email deliverability. And news of a big prize for next week’s 100th episode Featured guest Thank you to Adrian Savage from Deliverability Dashboard for joining Paul to talk about how to improve email open rates. Adrian Savage is a dad, a geek and an entrepreneur. He left the corporate world 10 years ago and now specialises in email deliverability: how to avoid the spam folder and double your open rates. He’s helped many well-known names improve their email performance and is also the founder and creator of Deliverability Dashboard, which quickly and simply shows how well your emails are performing and how you can get even more people seeing and opening your emails. Connect with Adrian on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing how engaged your staff are, Paul mentioned Gallup’s Q12 Employee Engagement Survey Thank you to Praveen Ramesh from SuperOps.ai for recommending the book Range: Why Generalists Triumph in a Specialized World by David Epstein The October 12th milestone 100th episode will be sponsored by Datto and will feature a special panel of industry experts including Will O’Neal, Richard Wingfield and Justin Esgar Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to Episode 99 of the show. Here’s what’s coming up for you this week. Adrian Savage: It’s the one biggest behavioural change that people need to make. By having that much higher open rates, you’re going to be helping your overall reputation. Paul Green: We’re also going to be looking at some questions that you can ask your staff to determine how engaged they are at work. None of us want disengaged staff so this is a great way of finding out who’s really engaged and actually who’s actively disengaged. Plus, next week is Episode...

In this week’s episode Is is possible to buy cold data and turn it into clients for your MSP? This week Paul deep dives into what type of data you could buy and how best to use that data for prospecting Also on the show this week: When you achieve your business goals, will that give you the lifestyle you most want? Put another way, are your business goals aligned with the vision for your life? Paul explains why they need to be linked And there are TWO recommendations for the same inspirational leadership author this week, both from Paul’s featured guest Jonno White and fellow MSP John Clark Featured guest Thank you to Jonno White from Clarity for joining Paul to talk about how to deal with conflict and difficult people within your MSP. Jonno is the Founder and Principal Consultant at Clarity, a consultancy based in Brisbane, Australia. Jonno is also the author of a new book – ‘Step Up or Step Out: How to deal with difficult people even if you hate conflict’ and he is passionate about investing in people to become everything they’re meant to be. The book is also available at a special price on the Clarity website. Connect with Jonno on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing his experience with buying cold data, Paul mentioned Selectabase who are a reseller of Experian data Paul mentioned The Checker as one tool for scrubbing cold data Check out Paul’s in-depth guide on using cold data Find out more about Paul Green’s MSP Marketing Edge Register for a free copy of Paul’s book Paul’s featured guest Jonno White mentioned one of his favourite leadership authors, Patrick Lencioni Thank you to John Clark from Solutions Shared for recommending the book Getting Naked, A Business Fable by Patrick Lencioni On October 5th Paul will be joined by Adrian Savage from Deliverability Dashboard to talk about how to increase the chances of your emails being delivered Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hi there. And welcome to Episode 98. Here’s what we got coming up in this week’s show. Jonno White: I thought I was doing the best thing for me and for them but ended in a lot of pai...

In this week’s episode Of course you’d love to appear at the very top of Google when a ‘hot buyer’ is searching for a new MSP. In many cases you’d need to use Google Ads to achieve this… but are they really worth it? This week Paul dives into the pros and cons of Google Ads for MSPs Also on the show this week, it’s the second half of Paul’s masterclass on PR. Listen for 10 practical killer ideas for generating free publicity Plus, what is a ‘buyer persona’ and how can your MSP use one to out-smart the competition? All this and more is answered by Paul’s featured guest this week, Stormie Andrews Featured guest Thank you to Stormie Andrews from the Yokel Local marketing agency for joining Paul to talk about how to outsmart the competition by creating a fictitious buyer persona. Stormie’s passion is to make it much easier for organisations to attract their ideal clients by understanding how their prospects think in order to experience what it’s like to achieve ridiculous growth. Stormie is a recognised Member of the Year from the American Marketing Association, named as a Top 50 Tech Visionary by Intercon in 2020-2021, and his book, “The Worlds Best Buyer Persona System“, became an Amazon Hot New Releases Best Seller when released in July of 2020. Connect with Stormie on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing the benefits of Google Ads, Paul recommended listening back to Episode 88 for a conversation with an MSP who uses Google Ads heavily Listen back to Episode 96 for part one of the conversation on PR and getting free publicity Find out more about Paul Green’s MSP Marketing Edge Many thanks to Kevin Coppins from Spirion for recommending the book Predictable Success by Les McKeown On September 28th Paul will be joined by Jonno White from Clarity to talk about how deal with difficult people when you hate conflict Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSP’s around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: It’s really great to have you here. Here’s what we got coming up on this week’s show. Stormie Andrews: Often times people approach me wanting to outsell, outgrow their competition, the best way of doing it is outsmarting the competition. ...

In this week’s episode Do you know the difference between PR (publicity) and advertising? It’s to do with cost vs credibility… and former journalist Paul explains in this week’s podcast Also on the show this week: Three classic book suggestions you may not have heard of before, but you absolutely should read And what data is hiding within your business? The chances are you already have access to some powerful information that, once identified, could go on to help you make better business decisions Featured guest Thank you to Colin Knox from Gradient MSP for joining Paul to talk about how to unlock and use the hidden data in your MSP. Colin has spent the past 20 years deeply embedded in the technology field and is now the Founder & CEO of Gradient MSP, focused on giving vision and voice to MSPs both small and large. Colin is a technology innovator, passionate leader, and professional speaker focused on advising entrepreneurs how to grow, expand, and mature their businesses. Connect with Colin on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul recommended the following classic marketing and business growth books: How I Raised Myself from Failure to Success in Selling by Frank Betcher Think and Grow Rich by Napoleon Hill Success Through a Positive Mental Attitude by Napoleon Hill Register for a free copy of Paul’s book Many thanks to Stephen De Tomasi from Amigo Technology for recommending the book Work the System by Sam Carpenter On September 21st Paul will be joined by Stormie Andrews to talk about how to outsmart the competition Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, hello. Welcome to this week’s show. And here’s what we got coming up for you. Colin Knox: A lot of those owners are very stuck in the business, they’re still trying to get things going, and there’s a lot of opportunity to be able to leverage data to make better decisions moving forward. Paul Green: We’re also going to be you’re looking at PR or public relations, free pu...

In this week’s special episode There’s no point having an amazing website… if no-one ever sees it. Getting the most out of your website is Paul’s main theme in this week’s special episode Listen for 10+ free or low cost ideas to attract more traffic to your site. So you can turn the visitors into leads, prospects and clients This deep dive into increasing web traffic touches on many tactics, including social media, reciprocal promotions, client referrals, public relations, promotional items and paid for advertising Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In this special episode Paul mentioned Google Analytics as way to find out how much traffic you’re currently getting The service Stannp was mentioned for sending automated physically printed materials Register for a free copy of Paul’s book You can join Paul in the MSP Marketing group on Facebook On September 14th Paul’s special guest will be Colin Knox from Gradient MSP, talking about how best to deal with your client’s data security compliance Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is an MSP Marketing Podcast special. Paul Green: Hello, welcome to a very special episode of the MSP Marketing Podcast. This week, we’re doing a deep dive into a subject that many people don’t talk that much about web traffic, because getting your website set up is almost the easy part. And there’s loads of places you can go for help getting your website perfect. But actually you’ve got to get traffic to your website. And then you’ve got to turn that traffic into leads, and those leads into prospects and those prospects into clients. And that’s the difficult, ongoing bit. If the website is the marketing engine of your business, then web traffic is the fuel. And without fuel, your website is an expensive and useless lump. So most MSP owners don’t invest nearly enough resource into driving enough web traffic. The days of setting up a website and people just getting to it, just visiting it, they ended, I don’t know, 20,21 years ago, the turn of the century. Paul Green: These days, your website will just sit there unvisited. So the trick is to focus on quality and not quantity. You don’t need 10,000 unique visitors every single week. You just need 50 to 100 highly targeted, relevant people every single week. The people who are most likely to go on to become great clients for your MSP. Now, as a side note, if you don’t know how many unique visitors your website currently gets, or even how many pages they view or anything like that, then install Google Analytics. It’s free, of course. It is a bit hard to read, but it gives you an insight into what’s happening in your website. And there are a lot of much more user-friendly alternatives to Google Analytics out there. If you just go and Google some, you’ll find them. Obviously, there’s a cost for that, whereas Google Analytics doesn’t cost you anything. So in no particula...

In this week’s episode Do you feel uncomfortable about submitting a quote in a proposal or increasing your prices? Many MSPs worry about this, but this week Paul explains why you should always be the most expensive MSP in town Speaking of proposals, how do you stop wasting time submitting proposals to people you never hear from again? This week’s featured guest talks about the importance of capturing your prospect’s ‘story’ before and during the process of creating a proposal And live events have finally returned! Heard about DattoCon 21? It’s back, bigger and better, for 3 days in October. Now as a hybrid event, you can win either a place at the event in Seattle or VIP places for the virtual experience – just for listening Featured guest Thank you to Reuben Swartz from Mimiran for joining Paul to talk about how MSPs can create better proposals. A software engineer to who accidentally became a sales and marketing consultant. He built Mimiran, the CRM for solo consultants who love serving clients but hate selling, the CRM he wished he’d had when he was trying to use tools built for his much bigger clients. When not working, Reuben is probably trying to keep up with his wife, his twins or his dog. Connect with Reuben on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul recommended the productivity app TextExpander Producer James told you about the chance to win access to the huge DattoCon 21 event. Find out more and enter, (before midnight UK time September 5th). While talking about creating better proposals, Paul’s guest recommended their ‘fill-in-the-blank’ template on the Mimiran site Many thanks to Jamie Warner, CEO of eNerds and Invarosoft for recommending the book Monetizing Innovation by Madhavan Ramanujam On September 7th Paul will be hosting a special episode all about increasing web traffic Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh, every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hi there and welcome back to the show. Here’s what’s coming up for you this week. Reuben Swartz:

In this week’s episode Want your MSP to stand out in the crowd and really be noticed? There is a solution that involves your car and a LOT of vinyl plastic. Check out Paul’s brilliant tried and tested method for making a lot of noise and being seen in the marketplace Also, did you know your MSP needs a Star Wars-esq opening scrolling story? Okay, maybe not literally yellow text fading into the distance, but Paul explains how creating the right backstory can set up your MSP for increased growth Plus on the show this week, Paul’s featured guest explains exactly how he grew his MSP and navigated some very challenging times Featured guest Thank you to Nick Moran from Powernet for joining Paul to talk about how he grew his MSP to have offices in 3 cities and 85 staff. After co-founding Evolve IT back in 1993 and merging with Powernet in 2019, Nick still looks the same as he did at 18(!). He loves his music, kebabs and travelling with the family. Connect with Nick on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Producer James told you about a forthcoming chance to win access to the huge DattoCon 21 event Many thanks to the business guide Steve Preda for recommending the book High Output Management by Andy Grove On August 31st Paul will be joined by Reuben Swartz from Mimiran, talking about how to create better MSP proposals Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for M`SPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hi. Hello and welcome back to the show. Here’s what we’ve got in store for you today. Nick Moran: Once that client lift and they outsourced direct to the vendor, we have to look for a new revenue opportunity. Paul Green: We’re also going to be talking about your backstory today, your origin story, how you came to be the owner of the business. This is a nice follow-up to something we did in last week’s show about whether or not you should build your brand because your backstory can actually form an important part of your marketing, of the packaging of your business. We’ve also got some news this episode of another giveaway. In next week’s show, we’ll be giving away a fantastic prize and producer, James, will be here later on to tell you all about it. Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: Should you put your MSP’s logo on your car, so your branding on your car? If you can, 100%, yes. Do it, do it, do it. Now I’m a li...

In this week’s episode Do you want to be the Nike, Apple or Tesla of the MSP world – a brand that people want and talk about all the time? This week Paul talks about branding for MSPs and what you should focus on In a related subject, how do you stand out in a vast ‘field’ of other MSPs? The answer is to be a purple cow, and Paul explains what it is, and how to use it to grab your prospects’ attention Plus Paul’s brilliant guest this week explains how you can sell co-managed IT and work alongside your clients’ internal IT departments Featured guest Thank you to Greg Jones from Datto for joining Paul to talk about how MSPs can to sell co-managed solutions. Greg Jones is Business Development Director for Datto within the EMEA region. He has worked in the IT sector for the past 20+ years, providing clear and visionary management approach to the development of IT in many sectors/organisations. Greg started his career in IT for the public sector after securing a senior IT management position within the local authority he then went on to private consultancy whilst working with many cutting-edge technologies for public and private sector. Greg is extremely passionate about the MSP landscape & loves working with business owners / Partners of Datto to drive strategy and growth. Connect with Greg on LinkedIn. To access free business advice from a panel of 40 industry experts (including Paul), you can email [email protected] Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing how to make your business stand out, Paul mentioned the book Purple Cow by Seth Godin Find out more about Paul Green’s MSP Marketing Edge Greg Jones mentioned the free MSP business advice available by emailing [email protected] Many thanks to Joey Donovan Guido from Cuppa SEO Web Design for recommending the book Essentialism by Greg McKeown On August 24th Paul will be joined by Nick Moran from Powernet, talking about he grew his MSP in a dramatic way Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to another episode of the show. Here’s what we’ve got coming up for you this week. Greg Jones: Ma...