Paul Green's MSP Marketing Podcast

Episode 209 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How understanding personality types can help shape your sales and marketing 07:36 Could this ‘secret’ LinkedIn tool give you the edge 12:52 Use your marketing to improve your relevance to potential clients Featured guest: Thank you to Jim Haney, Vice President of Marketing at Novatech, for joining me to discuss marketing best practices for MSPs, and how getting your marketing right can help increase your relevance to your target audience. Jim brings over 25 years of experience in the MSP, VAR, and IT Services sectors. Focused on trust-based marketing, he specializes in SEO, lead generation, and marketing automation. His dedication to transparency and results-oriented strategies consistently propels business growth and bolsters customer engagement. Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimhaney Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Connect with me on LinkedIn: https://www.linkedin.com/in/paul-green-msp-marketing/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 208 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Four awesome verticals you should target 09:10 Make it EASY for buyers to choose you 15:59 How to improve your recruitment to find the best techs for your MSP Featured guest: Thank you to Josh Wood, Recruitment Consultant at beaumont IT, for joining me to talk about how MSPs can find staff with ‘the right fit’ for their business by thinking of their recruitment process more like a marketing campaign. Josh is an MSP specialist technical recruiter at Beaumont with 8 years’ experience in recruitment. He’s spent the last two years’ working with growing MSPs to help them to find and retain technical talent. Having worked in the only market with more acronyms than tech (Medical) the transition to tech was a jump into more familiar territory. Josh works with MSPs in the North of England and consults with business owners not only to find them new staff but around general hiring strategy as well as all things brand and talent attraction. Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshlmw/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 207 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 An MSP horror story you’ll want to avoid 05:14 The advice that could save your marriage 10:05 Creating a brand video to win new clients Featured guest: Thank you to filmmaker Mariana Henninger, for joining me to talk about how MSPs can use a brand video to appeal to prospects and get the edge over their local competition. Mariana is a seasoned EMMY® Award winning documentary filmmaker who has taken her passion and experience in intimate and emotion-driven personal storytelling to help coaches, course creators, speakers and authors hone in on their story and create ONE single video that will revolutionize their sales process. Connect with Mariana on LinkedIn: https://www.linkedin.com/in/marianahenninger/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast

Episode 206 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Improve your networking game to win more clients 10:17 How to raise your prices and take your clients with you 19:31 Securing investment for your new business Featured guest: Thank you to Scott McCrady, CEO of SolCyber, for joining me to talk about setting up a brand new MSSP, and how he raised $20 million of investment to get the business off the ground. With 25 years of experience working in the networking, telecommunications, and information security space, Scott is currently serving as the CEO of SolCyber Managed Security Services. Scott has worked with large companies and start-ups, among them IBM and EDS, where he held Security Engineer and Team Leader positions (US and London). Previous to SolCyber, McCrady built the Asia-Pacific-Japan business at Symantec; he ran the global Managed Security Service, and the Symantec and Accenture Joint Venture. He then transitioned to FireEye pre-IPO to create their global MSS and System Integrator, and traveled to Singapore to help build their APJ business. After a successful run with FireEye, Scott helped spin out SonicWall from Dell to private equity and reconstitute the business into a profitable, cash flow-positive entity. Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottmccrady/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

Episode 205 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Finding the ideal regular cadence for your marketing system 07:28 Generate more leads with LinkedIn lead magnets 18:01 Get new clients and grow your MSP Featured guest: Thank you to Jake Gregorich, VP of Growth at Lyra Technology Group, for joining me to talk about how to bring on new clients and grow your MSP business. Jake oversees revenue generation for one of the largest and fastest growing IT service companies in the country, Lyra Technology Group, An Evergreen Services Group Company. In just five years, he went from an entry-level copier and IT salesperson to head of sales of an enterprise size MSP which is on pace to double in size in 2023. He shares his experiences and learnings from that journey with his team and partner companies to help them achieve their growth goals. Connect with Jake on LinkedIn: https://www.linkedin.com/in/jake-gregorich-47b27948/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGd...

Episode 204 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Working ON your business little and often 05:45 Why you should ask new clients for a three-year contract 15:15 Grow your business through referral marketing Featured guest: Thank you to Braith Bamkin, Executive Director of BNI Melbourne Central, for joining me to talk about how MSPs can use their existing relationships with their customers and suppliers to find new clients via referrals. Some years ago, Braith’s personal journey took an unexpected turn when faced with a health crisis that nearly brought his business to its knees. However, he discovered breathwork and laughter yoga, embarking on a powerful path of self-discovery and resilience. This profound experience fuelled his passion to help others and led him to write the book “Breathe Easy – Simple Ways to Be Well Connected,” a practical guide for business professionals seeking balance and well-being. As the Executive Director of BNI Melbourne Central, Braith has guided countless business owners to success, cracking the code of what it truly takes to thrive in the entrepreneurial world. With a seamless application of this knowledge to his own ventures, he walks the talk and inspires others with his proven strategies. Braith’s expertise extends beyond speaking engagements. He imparts his wisdom through online courses in referrals and marketing and shares much of his knowledge freely to the public. Connect with Braith on LinkedIn: https://www.linkedin.com/in/braithbamkin/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

Episode 203 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 What are YOU using AI tools for? 05:21 Creating engaging content for LinkedIn 14:47 Improving your employee and client satisfaction and retention rates Featured guest: Thank you to Stephen Spiegel, Founder and CEO of Crewhu, for joining me to talk about how keeping your employees happy has a positive effect on client satisfaction, which can help MSPs improve retention rates, increasing your ability to sell more. Stephen Spiegel has over 15 years experience as an entrepreneur. His success comes from supporting the needs of employees keeping turnover uncharacteristically low, productivity high, and placing a premium on employee recognition and growth. In 2003 he was one of the first entrepreneurs to bring the Cold Stone Creamery brand to South Florida. In 2013 he created Crewhu, an employee recognition and rewards platform, making it easier for businesses to reward employees for outstanding service. Stephen continues to focus on creating a culture of appreciation and collaboration knowing a company’s competitive advantage comes from building a strong team. Connect with Steve on LinkedIn: https://www.linkedin.com/in/stephenspiegel/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

Episode 202 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to encourage ‘ghost’ prospects to re-engage 07:45 Grow your LinkedIn connections and email database at the same time 20:36 Leadership, true client partnerships and the voice of the CIO Featured guest: Thank you to professional speaker and author Jeff Ton, for joining me to talk about the value of true MSP/client partnerships, and the importance of establishing a relationship of trust, transparency and respect with CIO clients and prospects. Keynote speaker, frequent podcast guest and best-selling author, Jeff Ton has been amplifying audiences around the world for two decades. With deep experience as a technology and business executive, he draws on his background to educate, inspire, and entertain audiences large and small. Jeff authored Amplify Your Job Search – Strategies for Finding Your Dream Job (2020) and Amplify Your Value – Leading IT with Strategic Vision (2018). His insights have been featured in Forbes, Huffington Post, Information Week, among others. When his teenage dreams of becoming a rockstar collided with reality, he traded his guitar for a computer keyboard and became a rockstar of a different kind. After launching his career as a software developer, Jeff became an industry-recognized leader and business executive, building teams and leading organizations in the banking, consumer electronics, real estate development, non-profit, and technology sectors. Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jtonindy/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to this podcast using your favourite podcast provider:

Episode 201 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How do you balance users with tech recruitment? 06:12 Save time and improve consistency with shortcut apps 13:00 Help your clients get ahead by taking advantage of AI Featured guest: Thank you to Manuj Aggarwal, Founder and Chief Innovation Officer of TetraNoodle Technologies, for joining me to talk about the future of AI, and how MSPs can help their clients understand and utilise AI in their own businesses. Manuj Aggarwal is the founder and Chief Innovation Officer of TetraNoodle Technologies, an elite AI consulting company. With a remarkable track record of driving transformative change, Manuj, through TetraNoodle, has touched at least 10 million lives and generated over $500M in value through his expertise in technology and AI. He has shared his insights at the United Nations alongside distinguished figures like the Secretary-General and Nobel Peace Prize winners, while President Obama and Bill Gates have recognized his work. With four AI patents to his name, Manuj is the perfect mentor to guide you through the transformative potential of AI and its benefits for businesses. Join us and discover the limitless possibilities of AI under the guidance of this visionary industry influencer. Connect with Manuj on LinkedIn: https://www.linkedin.com/in/manujaggarwal Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

Episode 200 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. One of the things I get asked most often is what other successful MSPs are doing, so in this episode I’ll be sharing the stories of some of the MSPs I’ve worked with over the years, and I’ve raided the vaults for the guests that truly inspired them or helped them think about things in a new way, and finding out what a difference it’s made to their businesses, and to their lives. This week’s show includes: 00:00 The MSP who grew revenue with stories 07:21 The MSP who won a client from cold calling 12:08 The MSP who quit a habit and never looked back 17:28 The MSP who makes money by sending emails 25:41 The MSP who created the best website Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

Episode 199 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Improve your productivity by eliminating ‘noise’ 07:00 Sell more by uncovering prospects’ pain points 13:40 Communicate effectively with your non-technical prospects Featured guest: Thank you to professional speaker and communications expert Don Colliver, for joining me to talk about how MSPs can sell more by communicating their knowledge and expertise more effectively with non-technical people. Don Colliver writes and delivers technical presentations at technology conferences including CES, RSA, Black Hat, and Dreamforce for companies including Adobe, Cisco, DisplayLink, and Varonis. He teaches technical public speaking internally at Google and around the world. He will be speaking at the 2023 Toastmasters International Convention in the Bahamas. Don toured internationally as a theatrical Clown for contemporary circus company Spiegelworld (producer of Absinthe) and performed with the Blue Man Group. Don won the 2017 Toastmasters International District One Tall Tales Speech Championship and he recently released the #1 bestselling book Wink: Transforming Public Speaking with Clown Presence. Don graduated from Boston University and holds certificates in Cybersecurity, Design Thinking, and Instructional Design. Connect with Don on LinkedIn: https://www.linkedin.com/in/doncolliver/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https...

Episode 198 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Keep your foot on the marketing gas pedal 07:19 The huge impact of using personalised video in your prospect and client communications 15:35 Protect your clients from their staff and themselves Featured guest: Thank you to Jacob Prime, CEO & Co-founder of Ploy, for joining me to talk about how his new business is already helping MSPs and other businesses protect themselves and save money by enabling them to better understand the apps they are using and the licenses they’re paying for. Jacob Prime is the CEO & Co-founder of Ploy, a brand new and exciting SaaS security startup that is helping MSPs generate a new revenue stream through SaaS security. Jacob has worked in the security world for over 5 years, spanning hardware, email and data security. In 2021 he built the commercial function over two and a half years at a London based security startup taking the business from $0 in revenue to their Series A investment round. Connect with Jacob on LinkedIn: https://www.linkedin.com/in/jacob-prime/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

Episode 197 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Protect yourself from LinkedIn prospect poachers 05:42 Help techs triage tickets properly 13:00 How consultative selling can improve your MSP income Featured guest: Thank you to Merit Kahn, CEO of SELLect Sales Development, for joining me to talk about how MSPs can improve sales without using pushy sales tactics, by changing approach from selling TO a prospect to being selected BY a prospect because of your expert knowledge, experience and expertise. Merit Kahn is a professional keynote speaker, CEO of SELLect Sales Development, author of Myth Shift: Challenging The Truths That Sabotage Success, co-host of The Smarter Sales Show podcast, a Certified Emotional Intelligence Coach, a Certified Speaking Professional, a mom and she wrote, produced and performs a one woman comedy show in the comedy club she built in her basement. Connect with Merit on LinkedIn: https://www.linkedin.com/in/meritkahn/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

Episode 196 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the third and final 2023 Summer Special podcast, I’m joined by MSP Founder and industry expert Scott Riley. Scott discusses his remarkable journey to founding a successful MSP, including the time he worked with The Hoff, how he established his business to be truly client-first, and what happened after he burned through $50,000 of marketing budget and ended up with nothing to show for it. Featured guest: Scott Riley is a tech strategy professional who has worked in the technology industry for over 20 years. In leadership roles at some of the UK’s largest IT service providers, Scott has helped hundreds of clients on a digital journey away from rubbish IT solutions. In his last position, Scott ran the Cloud Services division of a major UK provider, where he started from zero. Over the course of the next few years, cloud services would become a £34M annual revenue stream. Following a successful exit to PE, Scott started up a Microsoft 365 and Azure consultancy firm in Leeds. Quickly growing to become a Microsoft Gold Partner, the firm has gone through huge growth during the pandemic as they helped businesses rapidly adapt to remote and hybrid working. Scott now partners with clients and IT organisations around the world. Providing advice, guidance, and strategic input on areas from business, technology, people management and service profitability. Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottriley76/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast ...

Episode 195 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the second 2023 Summer Special podcast, I’m joined by MSSP Technical Director and cyber security expert John Douglas. John discusses the ever-evolving issue of cyber security, as well as recounting his amazing career journey, taking in Japanese motorcycle factories, stock trading floors, and international police investigations into organised criminal networks. Featured guest: John Douglas heads up the Incident Response function at First Response, a role which sees him engage with multi-national clients at Board level to create cyber defence strategies and incident response frameworks. He specialises in cases involving server and systems breaches resulting in data theft. He holds a master’s degree in forensic science from Cranfield University. He also holds a current UK national security vetting to SC level. John brings over 20 years of computer experience and programming skills to the cases he works on. He worked as a computer forensic scientist for the Metropolitan Police for 10 years as a contractor, assisting in investigations of murder, people trafficking, terrorism and child protection, amongst many others and he regularly gives expert evidence at Court. John is currently involved in managing a dedicated Security Operations Centre (SOC) as part of a Managed Detection & Response (MDR) function for selected clients in EMEA. This provides an effective blend of threat awareness, incident response and digital investigations to clients who may lack a dedicated capability in-house. John has written and teaches First Response training courses in advanced forensics and data investigations, including incident response strategies and forensic readiness planning for corporate clients, law enforcement and various government agencies in the UK and across Europe. Connect with John on LinkedIn: https://www.linkedin.com/in/jodouglas/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Market...

Episode 194 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the first 2023 Summer Special podcast, I’m joined by MSP Managing Director Henry Duncombe. Henry shares with me his fascinating and inspiring story, from joining the business as an engineer to becoming its MD, including the measures he took to ensure the survival of his MSP following the loss of a £4.5 MILLION client. Featured guest: For the last eighteen years Henry has had one simple goal, for Lanware to be the number one, privately owned, IT Managed Service Provider (MSP) 100% focused on the UK mid-market financial services industry. As Lanware’s Managing Director his very client-focused approach and technical background has enabled the company to build long term relationships with its financial services clients. Henry’s key objective with all Lanware clients is to always deliver service excellence and then earn the reputation as a trusted IT partner. This trust sits within the core values of Lanware and the many clients who’ve been with the company for two decades demonstrate this. Henry’s experience stretches 30 years’ starting as a graduate trainee within a world-class engineering & computing environment at Rolls-Royce Aerospace, through to working on major EDS government and finance industry outsourcing contracts. Henry has a 1st class BSc (Hons) in Industrial Management and in his spare time is a keen golfer. Connect with Henry on LinkedIn: https://www.linkedin.com/in/henry-duncombe-ba06351/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

Episode 193 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 The things you love and hate about your MSP 04:10 The power of in-person proposals and scheduled follow-ups 13:46 The importance of authenticity when hiring or marketing to Gen Z Featured guest: Thank you to Emanuel Rose, Founder and CEO of Strategic eMarketing, for joining me to talk about the most effective ways to communicate with Gen z, whether we’re marketing to them, or hiring them. Emanuel Rose has spent over three decades earning a reputation in cutting edge marketing. As an author and expert in the field, Emanuel specializes in direct response advertising, and content marketing at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success with authentic storytelling. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals. As the Founder and CEO of Strategic eMarketing, a digital marketing agency located in Ashland, OR, he serves clients with one to 25 million dollars in sales. Emanuel manages prospecting, sales, client service, and a team of six creatives and support staff. He is also responsible for developing strategies and tracking the progress of marketing campaigns. With over 14 years of experience in the agency, he has established himself as a reputable expert in lead generation, branding, advertising, and digital agency operations. Connect with Emanuel on LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: ht...

Episode 192 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How a ‘stop doing’ list can supercharge your productivity 04:40 Set yourself up for sales success by taking control of the meeting environment 15:27 Understanding the implications of cyber insurance Featured guest: Thank you to Doug Kreitzberg, Founder & CEO of SeedPod Cyber, for joining me to talk about cyber insurance, and helping MSPs understand and protect against cyber risk. In 2018, Doug founded a cybersecurity and data privacy risk consulting firm. It was through his consulting practice that he learned the value that Managed Service Providers bring to small and medium sized businesses. That insight formed the basis for SeedPod Cyber, a cyber insurance managing general agency Kreitzberg founded in 2021 which partners with Managed Service Providers to provide cyber insurance to their clients. Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougkreitzberg/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.co...

Episode 191 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why the right time is always NOW 05:57 ‘Pre-suading’ your leads 14:45 The secret to progressing from coffee date to closing the deal Featured guest: Thank you to Craig Andrews, Founder and Principal Ally at allies4me, for joining me to talk about how relationship-building and creating mutual trust early in the sales cycle can improve your conversions and increase sales. Craig is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post purchase. Add value at each and every stage of the journey. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal.” This relational framework builds trust faster. It drives revenue faster. And it strengthens customer loyalty after the purchase. Craig and the allies4me team are consummate students of psychology and use these insights to supercharge sales engines for clients. Connect with Craig on LinkedIn: https://www.linkedin.com/in/craig-andrews/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

Episode 190 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 The ONE nugget of advice new MSPs need 07:09 The benefits of operating your MSP on a four-day working week 15:49 Marketing cyber security without leaning on fear, uncertainty and doubt Featured guest: Thank you to Dana Mantilia, CEO of Cyber Dana, for joining me to talk about cyber security marketing, and how you can do that without resorting to FUD – Fear, Uncertainty and Doubt. Dana is an international cybersecurity speaker and social media professional. She has over 4 million LinkedIn content views and over 1 million YouTube video views. She now takes that knowledge and assists MSPs and MSPs with creating personalized social media content and marketing strategies to “Future Proof” their businesses. Dana’s YouTube channel she interviews cyber professionals and discusses cybersecurity best practices and specific elements of CMMC ( the DoDs new cybersecurity requirement). Connect with Dana on LinkedIn: https://www.linkedin.com/in/dana-mantilia/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

Episode 189 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Your views on the value (or otherwise) of SLAs 05:22 Avoid FUD when marketing cyber security 13:08 The impact of AI on marketing Featured guest: Thank you to Scott Bywater, Direct Response Copywriter, for joining me to talk about how to use AI effectively in your emails and marketing. Scott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers. He is the creator of the online ‘Simple Email ROI System’ course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex. He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds – and is on a mission to help coaches, consultants and course creators leverage their most undervalued asset (their email list) without being pushy or salesy. Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottbywatercopywriter/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

Episode 188 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to explain the cloud to prospects 04:39 Getting over you fear of being on camera 13:22 Growing yourself to grow your business Featured guest: Thank you to Nicky Billou, author, podcaster and Millionaire Maker, for joining me to talk about how business owners can achieve their goals by changing the way they think, and by investing in both professional and personal growth. Nicky Billou, aka The Millionaire Maker, is the #1 International Best Selling Author of 8 books, including: Finish Line ThinkingTM: How to Think and Win Like a Champion, The Thought Leader’s Journey: A Fable of Life, The Power Of Connecting: How To Activate Profitable Relationships By Serving Your Network (with Kai Bjorn), and How To Create A Million Dollar A Year Income: The Priceless Guide For Insurance Agents, Professional Sale People, And Anyone With A Big Dream (with Perry Wong). He has read over 4000 books, in genres from biography, history, fictional literature, self-help, health and fitness, poetry business, sales, spirituality and religion. Nicky is the host of the #1 podcast in the world for thought leadership, The Thought Leader Revolution, featuring guests like Dr. Ken Blanchard, John Maxwell, and Jack Canfield. He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage, and TorStar Media. He is an advisor and confidante to some of the most successful and dynamic entrepreneurs in Canada. He is the founder of eCircle Academy (www.eCircleAcademy.com) where he runs a yearlong Mastermind & Educational program working with Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers and other service-based Entrepreneurs, positioning them as authorities in their niche. He is the creator of the Thought Leader/Heart LeaderTM Designation. He and his team have helped over 80 entrepreneurs add 6 to 8 figures to their annual income. Connect with Nicky on LinkedIn: https://www.linkedin.com/in/nickybillou/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube chan...

Episode 187 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Persuading clients to accept MFA 05:23 The benefits of posting real photos on your MSP website 12:43 The value of public speaking to your business Featured guest: Thank you to Grant Baldwin, Founder and CEO at The Speaker Lab, for joining me to talk about how people can promote themselves and their businesses by making speaking appearances at conferences or business events. As founder and CEO of The Speaker Lab, Grant Baldwin has helped thousands of people build successful and sustainable speaking businesses. Over the last 15 years Grant has become a sought after speaker, podcaster, author, and accomplished entrepreneur. Featured on the Inc. 5000 list, Forbes, Entrepreneur, and the Huffington Post, he has committed his expertise and insight to equipping others to share their meaningful message with the masses. With a mission to motivate other leaders and entrepreneurs, The Speaker Lab has worked with students in all 50 US states and in over 45 countries around the world. Connect with Grant on LinkedIn: https://www.linkedin.com/in/grant-baldwin/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

Episode 186 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Marketing & Business Growth AMA – your questions answered 08:22 A crazy idea to generate clients from LinkedIn TODAY 13:00 Secure your MSP’s future through differentiation Featured guest: Thank you to Paul Katzoff, VP Sales & Managing Partner of UV Networks, for joining me to talk about the importance of differentiation and specialisation in the MSP marketplace. Paul Katzoff is a self-described tech addict and loves to discover and test new tools, technology, and processes. Having accidentally discovered software sales fifteen years ago, Paul loves the technical side of the sale combined with the social aspect of providing a solution that results in a fit for both parties. The best part of Paul’s job is working with the same clients year after year and developing long term friendships, trust, and respect. When Paul isn’t hard at work at UV Networks, he spends his free time with his wife and five kids watching surf videos and baseball. Connect with Paul on LinkedIn: https://www.linkedin.com/in/paulkatzoff/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

Episode 185 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Upgrade your marketing and sales approach from Passive to Active 07:06 Seven MSP website headlines to swipe & adapt 16:47 Building fruitful long-term relationships with systemised relationship marketing Featured guest: Thank you to Steve Buzogany, CEO of The Appreciation Advocate, for joining me to talk about systemised relationship marketing, and how thoughtful gift-giving (as opposed to mailing out branded freebies) to prospects and clients can help build long-term relationships and move the sales cycle forward. Steve is a recognized expert in strategic appreciation and is an author, speaker, and consultant. He has worked with nationally ranked sales leaders and teams at companies like Berkshire Hathaway, Keller Williams, and RE/MAX. Steve is best-known for his ability to leave unique, long-lasting, & positive impressions on people. Connect with Steve on LinkedIn: https://www.linkedin.com/in/stephen-buzogany/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

Episode 184 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Marketing your MSP is investment not cost 06:10 Top three lessons on LinkedIn newsletters 15:48 Using workplace psychology to help your business grow Featured guest: Thank you to Alexander Abney-King, Psychologist and vCIO with Abney Global, for joining me to talk about how an understanding of workplace psychology can help MSPs to help their personnel communicate better, upskill and engage with new systems, manage their mental health, and work better with colleagues and clients. Alexander Abney-King is a Workplace Psychologist and vCIO with Abney Global, a digital transformation company. Alexander provides MSPs & others insights into how I.T. management affects people in organizations. Connect with Alexander on LinkedIn: https://www.linkedin.com/in/alexanderabney-king/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a96...

Episode 183 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Should MSPs do SEO? 06:15 Improving your outbound call success rate with a ‘pave the way’ letter 11:23 Hate selling? Then try invitations and conversations Featured guest: Thank you to David Newman, Founder and CEO, Do It! Marketing, for joining me to talk about how by reframing how MSPs think about selling, they can secure more clients, charge premium prices, and increase sales. David Newman is a Certified Speaking Professional and member of the NSA Million Dollar Speakers Group. David is the author of the business bestsellers, “Do It! Marketing”, “Do It! Speaking and “Do It! Selling”. David helps solo consultants and business coaches grow their revenues by 50%-500% in less than 15 months. Nothing makes David happier than client results. (Well, maybe puppies – but that’s it!) Connect with David on LinkedIn: https://www.linkedin.com/in/davidjnewman/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183...

Episode 182 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why you must give up your break/fix habit 09:08 Three tips for emergency lead generation 22:11 Identifying and remedying failures in B2B sales journeys Featured guest: Thank you to Leahanne Hobson, Founder and CEO of Alinea Partners, for joining me to talk about what she has learned from mystery-shopping hundreds of MSPs. With many years’ management and field experience in the high technology and telecommunications markets, Leahanne has directed business transformations, go-to-market strategies and new business development programs for global companies of all sizes. In 2005, she founded Alinea Partners, where she and her team of global Buyers consistently assess and transform customer experiences and sales journeys for MSPs of all sizes, globally. Alinea Partners is the only B2B high tech Secret Shopper and has shopped +700 different high tech companies globally. Pre Alinea Partners, Leahanne held Executive roles in Channel Development and Marketing at Avaya, Alcatel Lucent and IBM. Connect with Leahanne on LinkedIn: https://www.linkedin.com/in/leahannehobsonalineapartners/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing If you haven’t already listened to the ‘part 1’ episode I mentioned, Episode 180, you can find it here: http://mspmarketingedge.com/podcast/episode180/ And if you enjoyed my chat with Justin as much as I did, you can catch up on his previous appearance on this podcast here: http://mspmarketingedge.com/podcast/episode75/ Subscribe to this podcast using your favourite podcast provider:

Episode 181 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Working out your hourly profit per client 09:39 Why your clients aren’t terrified of cyber crime (part 2) 23:34 Growing your MSP business via acquisitions Featured guest: Thank you to Justin Esgar, CEO of Virtua Consulting Group, for joining me to talk about growing his business by acquisition. Justin Esgar runs Virtua Computers, one of the top-ranked Apple-focused tech consultancies in the country. With 20 years of tech industry experience under his belt, Justin helps small-mid-sized businesses and non-profits analyze, design and install technology solutions to help their operations run more efficiently and protect them from disruptive and (sometimes catastrophic) scams and crises. Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinesgar/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing If you haven’t already listened to the ‘part 1’ episode I mentioned, Episode 180, you can find it here: http://mspmarketingedge.com/podcast/episode180/ And if you enjoyed my chat with Justin as much as I did, you can catch up on his previous appearance on this podcast here: http://mspmarketingedge.com/podcast/episode75/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

Episode 180 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to not get locked in a ‘prison’ of your own design 14:11 Why your clients aren’t terrified of cyber crime 24:15 Reaching B2B audiences using Facebook ads Featured guest: Thank you to Brian Davidson, Co-Founder of Matchnode and Facebook Ads Expert, for joining me to talk about making the most out of Facebook advertising. Brian Davidson is the Co-Founder of Matchnode, a digital marketing agency that is changing the way people and organizations leverage social media. He and his team have worked on digital ad campaigns for influential brands like New Balance, Chicago Bulls, Chicago Blackhawks, LendingTree, and Indiana University. Brian has been a leader in generating leads using Social Media since 2007 when he became the VP of Social Media at NCSA Athletic Recruiting. Lead generation efforts helped the company join both the Crain’s and Inc fastest-growing lists. Brian is passionate about using his experience to help businesses achieve provable, meaningful growth. His relatable style makes Brian a sought after guest, providing actionable insights on all things social media marketing. Connect with Brian on LinkedIn: https://www.linkedin.com/in/BrianRDavidson/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

Episode 179 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 You can’t expect ‘A Team’ game if you hire ‘B Team’ players 06:18 How to max networking (events not cables) 18:59 Helping MSPs shorten sales cycles and double sales – in 90 days Featured guest: Thank you to Simon Severino, Founder and CEO of Strategy Sprints, for joining me to talk about how MSP owners can shorten sales cycles, increasing conversion rates, and double sales in 90 days. Simon Severino helps business owners in SaaS and services discover how to be able to run their company more efficiently which results in sales that soar. He created the Strategy Sprints® Method that doubles revenue in 90 days by getting owners out of the weeds. Simon is the CEO and founder of Strategy Sprints which is a global team of certified Strategy Sprints® Coaches which has offers a customized strategy to help clients gain market share and work in weekly sprints which results in fast execution. He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a member of Duke Corporate Education. Connect with Simon on LinkedIn: https://www.linkedin.com/in/simonseverino/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 178 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this week’s podcast, I’m joined by MSP owner Tony Sollars for a 121 marketing consult. He won a competition in my MSP Marketing Facebook group. We talk about his business and what marketing he’s already doing to promote it. Then I give him some advice on things he could try to push his business to the next level and become the dominant player in his niche. Featured guest: Tony Sollars is a serial entrepreneur who has launched, run and sold several successful businesses. We started Roland Schorr over 16 years ago to support businesses by improving their use of technology, so they can focus on their clients, be more efficient and ultimately have more time and freedom. Tony believes in improving his customer’s lives so profoundly with great technology, they couldn’t imagine doing business with anyone else. We succeed when our customers do! Connect with Tony on LinkedIn: https://www.linkedin.com/in/tsollars/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/...

Episode 177 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How a change of environment could help boost your productivity 07:03 Three MSP media release ideas to swipe & use 17:27 The future of on-demand sales is AaaS – Anything as a Service Featured guest: Thank you to Mark Wass, Strategic Sales Director at CloudBlue, for joining me to talk about how he helps make it easier for MSPs and other businesses to offer services ‘on-demand’ (AKA ‘Anything as a Service’), providing flexibility for their customers. Mark heads up Enterprise and Strategic Sales in the UK & North EMEA for CloudBlue, working with clients to drive their digital transformation and growth strategy. He is experienced in leading and managing high performing sales teams and territories, and is responsible for go to market strategy, regional growth and the acquisition of net new logos and revenue. Connect with Mark on LinkedIn: https://www.linkedin.com/in/mark-wass-01450826/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b...

Episode 176 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Retrain your reticular activating system and focus on the positives 08:01 The MSP Marketing KPIs that matter 17:42 How better communication and follow-up with leads and prospects can dramatically improve growth Featured guest: Thank you to business consultant Jon Weberg for joining me to talk about helping MSPs create a more enticing offer for their leads and prospects, and the importance of good communications and follow-ups in order to convert those leads and prospects into customers. Jon is an entrepreneur, author and business growth consultant, with more than a decade of experience working with over 2,000 entrepreneurs, companies, and businesses some with over $250 million in sales. Widely considered a leading profit, optimization, and scaling expert, Jon spends his time helping entrepreneurs grow their business hyper profitably and without outside capital. Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonweberg/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Visit my Learning Hub, where you’ll find lots of resources, tips and ideas: http://mspmarketingedge.com/learning-hub/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing If you want to go back and learn about those ‘technical KPIs’ I mentioned, here’s the link: http://mspmarketingedge.com/podcast/episode169/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb2...

Episode 175 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Harnessing the power of your unconscious mind 09:19 Remove all friction from your sales 17:09 How a well-designed ‘welcome sequence’ can dramatically improve your email marketing results Featured guest: Thank you to Jeff Felten, The Welcome Sequences Guy, for joining me to talk about how welcome sequences can help you get the most out of your email marketing, and convert more prospects and leads into customers. Jeff is an email marketing strategist and copywriter who helps service-based business owners hustle less for leads and build armies of loyal fans. Since 2018, Jeff has written thousands of marketing emails and helped clients drive more than $100k in email revenue. Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeff-felten/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast

Episode 174 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Building strategic partnerships within your vertical to promote growth 11:12 Should MSPs do lunch & learns? 20:43 How a servant leader management approach can empower your team to success Featured guest: Thank you to Dan Albaum, Marketing Leader and Author of ‘The Impact Makers’, for joining me to talk about leadership and the ‘servant leader mindset’. With nearly 30 years of B2B marketing experience at leading companies including Verizon Wireless, Cisco, Honeywell and Amer Sports, Dan excels in helping companies develop the right strategies, programs, metrics and processes for Go-To-Market excellence. From integrated demand generation campaigns to new product launch planning to scalable channel marketing to generating quality market insights for fully leveraging brand power, Dan brings his highly collaborative approach in helping client companies meet their business objectives. Connect with Dan on LinkedIn: https://www.linkedin.com/in/danalbaum/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ I mentioned these ‘Ultimate Marketing Strategy for MSPs’ special episodes I recorded earlier this year: http://mspmarketingedge.com/podcast/episode163/ http://mspmarketingedge.com/podcast/episode164/ http://mspmarketingedge.com/podcast/episode165/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cu...

Episode 173 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why paying your (small) suppliers faster makes business sense 07:09 The Six Steps from ‘suspect’ to ‘loyal customer’ 18:01 How this MSP uses AI in real life Featured guest: Thank you to Trenton Schuttler of Net Guardians for joining me to talk about how his use of generative AI has transformed his MSP. A self-confessed tech nerd, Trenton worked in a variety of industries including Medical, Dental, Legal, Production, Manufacturing, even large scale bakery automation, before founding Net Guardians to help people, businesses, organisations, leaders and teams across the world, overcome their challenges and find new innovating ways to integrate the latest technology to help them Grow, Scale, and Succeed like never before. Connect with Trenton on LinkedIn: https://www.linkedin.com/in/trenton-schuttler/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Trenton and I discussed Chat GPT-3 and Jasper, I’d definitely recommend checking those out Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 172 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 ‘4000 Weeks’ and the importance of ‘you time’ to your life and business 07:51 This tool makes hiring techs easier 16:48 How creating an excellent customer experience can help grow your business Featured guest: Thank you to Marc Gordon, The Customer Experience Expert, for joining me to talk about creating customer loyalty with better and more effective customer experiences. Marc is an internationally recognized thought leader in the field of customer experience. With over 25 years of marketing and business communications in a number of diverse industries, he has built a reputation for providing impactful methods that increase sales and inspire customer loyalty. Marc is also an advocate for youth business initiatives, and speaks at schools about entrepreneurship and the art of public speaking. Connect with Marc on LinkedIn: https://www.linkedin.com/in/marcgordondotca/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Order your free copy of the MSP Marketing magazine: http://mspmarketingedge.com/magazine/ If you’re intrigued by the 4000 week movement, get the book here: https://www.amazon.co.uk/Four-Thousand-Weeks-Embrace-limits/dp/1784704008/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

Episode 171 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to structure your day to manage your MSP effectively 6:02 Growing your client base with LinkedIn Live 12:48 How you can retain staff and use data to grow your business Featured guest: Thank you to Darren Strong of Scalable MSP for joining me to talk about how MSPs can improve their operational data and hiring practices to build their business. Darren works with over 60 MSP Business Owners every quarter to help them and their teams to build profitable, scalable companies to achieve more value for their futures. Darren has also been heavily involved with the ConnectWise Evolve peer group as a facilitator for over 9 years and in that time has seen the highs and lows that MSP owners face. Connect with Darren on LinkedIn: https://uk.linkedin.com/in/darren-strong Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Remember to check out the creator tools I mentioned, including LinkedIn Live, over on LinkedIn Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 170 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Should you use AI for your MSP’s marketing 11:42 Beware of killing sales with ‘samey’ marketing 19:10 Get out of your own way to grow your MSP Featured guests: Thank you to Stuart Warwick and Ian Luckett from The MSP Growth Hub for joining me to talk about how get out of your own way to grow your MSP. Following many years successfully helping large corporates grow and mastering skills in Business & Leadership Development and Commercial & Financial Performance, Stuart and Ian now help ambitious MSP owners to Scale with Confidence. Connect with Stuart and Ian on LinkedIn: https://uk.linkedin.com/in/stuartwarwick https://uk.linkedin.com/in/ianluckett Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ On the subject of using AI to help with your marketing, I mentioned the Chat GPT service Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 169 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 The marketing advantage of a standard tech stack 09:13 How to use IT consulting to sell managed services 17:46 Compare your helpdesk solution to our expert’s statistics Featured guest: Thank you to Jason Kemsley from Uptime Solutions for joining me to talk about how to compare the efficiencies of helpdesk solutions. Jason is not only a director at Uptime Solutions, he also sits on the Comptia UK Executive Council and is an expert & speaker on outsourcing. Connect with Jason on LinkedIn: https://www.linkedin.com/in/jason-kemsley-630983159/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7 https://tunein.com/radio/Paul-Greens-MSP-Marketing-Podcast-p1264893/

Episode 168 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: Why you need to stop for the sake of your MSP The MSP invoice that helps client retention The productivity author on how to get more important stuff done Featured guest: Thank you to productivity author Graham Allcott for joining me to talk about how to get more important stuff done. Graham is the author of the global best-seller, “How to be a Productivity Ninja”. He is the founder of Think Productive, one of the world’s leading providers of personal productivity training and consultancy. His podcast “Beyond Busy” explores the issues of productivity, work/life balance and how people define happiness in their lives. Previous roles include Chief Executive of Student Volunteering England, Head of Volunteering at the University of Birmingham and an advisor to the UK Government on youth volunteering policy. Connect with Graham on LinkedIn, check out his book and also the recommended reading on productivity: https://uk.linkedin.com/in/grahamallcott https://www.amazon.co.uk/How-Be-Productivity-Ninja-Achieve/dp/178578028X https://www.amazon.co.uk/Atomic-Habits-Proven-Build-Break/dp/1847941834 https://www.amazon.co.uk/Myth-Revisited-Small-Businesses-About/dp/0887307280 Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google....

Episode 167 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: The best marketing strategy, part 3 of 3 ‘how to turn your marketing into cash’ Keep clients for longer with technology roadmaps The author with a book all about other MSP’s secrets Featured guest: Thank you to author Mark Copeman for joining me to talk about his book of MSP’s secrets. Mark is a director of Wingman MSP Marketing – an agency dedicated to starting conversations with prospects for IT support businesses around the world. He is also the author of the books, MSP Secrets Revealed and Helpdesk Habits, as well as being the creator of the online customer service video program, helpdeskhabits.com and more recently, Website Success 101. Connect with Mark on LinkedIn, check out his books and also the recommended reading on habit building: https://uk.linkedin.com/in/markcopeman https://www.amazon.co.uk/Helpdesk-Habits-helpdesk-superhero-indispensable/dp/1729416896 https://www.amazon.co.uk/MSP-Secrets-Revealed-inspiration-practical/dp/B0875Z2JLF https://www.amazon.co.uk/Atomic-Habits-Proven-Build-Break/dp/1847941834 https://www.amazon.co.uk/Power-Habit-Why-What-Change/dp/1847946240 Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

Episode 166 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: The best marketing strategy, part 2 of 3 ‘create an unfair advantage for your MSP by building a relationship with your audiences’ Sell more to current clients by getting the very best out of ‘strategic reviews’ An expert joins me to share how to get more referrals by improving retention Featured guest: Thank you to Joey Coleman, author of Never Lose a Customer Again, for joining me to talk about how to get more referrals by improving retention. Joey helps companies keep their customers. An award-winning speaker, he shares his First 100 Days® methodology for improving customer experience/retention with organisations around the world (e.g., Whirlpool, Volkswagen Australia, and Zappos). His Wall Street Journal #2 best selling book Never Lose a Customer Again shows how to turn any sale into a lifelong customer. Connect with Joey on LinkedIn, read / listen to his book and check out the Experience This! podcast: https://www.linkedin.com/in/joeycoleman1 https://www.audible.co.uk/pd/Never-Lose-a-Customer-Again-Audiobook/B07BDQKDRD https://www.amazon.co.uk/Never-Lose-Customer-Again-Lifelong/dp/0735220034 https://dangingiss.com/experience-this/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

Episode 165 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: The best marketing strategy part 1 of 3: building audiences Start 2023 by selling more to your current clients with this tool A self-proclaimed introverted sales expert on how to out-perform your competition Featured guest: Thank you to Matthew Pollard, the Rapid Growth Coach, for joining me to talk about how to out-perform your competition. Matthew Pollard is an internationally-recognised consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt. He is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes. Though his client list includes multiple Fortune 500 companies, his real passion is helping small business owners end the overwhelm, eliminate the stress and guesswork, and get on a clear path to Rapid Growth. Connect with Matthew on LinkedIn: https://www.linkedin.com/in/matthewpollardspeaker Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast

Episode 164 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s podcast is all about our special guest, Marcus Sheridan, author of the incredible marketing book They Ask You Answer. He joins me to talk about how MSPs, through content marketing, can become THE trusted voice in their market. Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. Forbes named Marcus “One of 20 Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more. As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book”, and Forbes listed it as one of “11 Marketing Books Every CMO Should Read”. Connect with Marcus on LinkedIn: https://www.linkedin.com/in/marcussheridan Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 163 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s podcast is all about our special guest, Anne Tasker, who grew her MSP to £5m in revenue. She joins me to explain exactly how she did it and the lessons she learnt along the way. Anne founded Zenzero Solutions in 2001. During her 20+ years as Managing Director of Zenzero she took on multiple responsibilities as the business developed. Initially hands-on supporting customers, implementing innovative digital services. As the business grew her focus moved to: developing the core technical teams and SLT; developing the sales engine; and implementing commercial and risk controls. In 2021 having grown the business organically to £5.5m, she successfully obtained Private Equity funding to ensure the continued growth of the business. Anne is now a Non-Executive Director for the business which is allowing her to enjoy other interests (mainly sailing!). Connect with Anne on LinkedIn: https://uk.linkedin.com/in/anne-tasker-4072217 Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7

Episode 162 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: THIS is your MSP’s 2023 goal Can you beat my MSP productivity stack? A $10m MSP owner’s 2023 forecast Featured guest: Thank you to Jamie Warner from E-Nerds and Invarosoft for joining me to share how he grew his MSP to $10m and predictions for 2023. Jamie is passionate about the IT support industry and previously founded an award winning MSP business in 2000 which he grew and was honoured 7 times in the MSPmentor 501 list from 2011 to 2018. Jamie was also honoured twice in the MSPmentor 250 list recognising the world’s leading MSP entrepreneurs and executives. Connect with Jamie on LinkedIn: https://au.linkedin.com/in/jamie-warner-75769a16 Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7 https://tunein...

Episode 161 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Fix your MSP’s website navigation 07:42 Three types of MSP sales people 17:32 The MSP who turned a potato into $30,000 Featured guest: Thank you to MSP owner Zach Kitchen for joining me to talk about how he turned a potato into a new client for his MSP. Over 20 years ago, in middle school, Zach got caught hacking into the school computer system. The incident made him extremely popular with the students, but it sat negatively with the school administration. Students went home and told their parents about the incident, which is how he landed his first IT job in cybersecurity forensics at only 17 years old. In running his successful MSP business, Digital Crisis, Zach has discovered a love for experimental marketing. Connect with Zach on LinkedIn: https://www.linkedin.com/in/digitalcrisis Extra show notes:Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ On the subject of tracking how users interact with your website, I mentioned the tools from HotJar and Lucky Orange: https://www.hotjar.com/ https://www.luckyorange.com/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Thank you to Anne Hall from IT Agree for recommending the book The Introvert’s Edge to Networking by Matthew Pollard: https://www.amazon.co.uk/Introverts-Edge-Networking-Leverage-Connections/dp/1400216680 https://nz.linkedin.com/in/annehall-itagree Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://pod...

Episode 160 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why it’s time for your MSP to fire a tech 06:44 How to make tech news relevant to your clients and prospects 13:54 A pricing expert on how to accelerate your growth 27:02 A great book recommendation about transforming your leadership skills Featured guest: Thank you to Per Sjöfors, the Price Whisperer, for joining me to talk about how to accelerate your MSP’s growth. Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. His new book, “The Price Whisperer – A Holistic Approach to Pricing Power” is available at booksellers nationwide and online. Connect with Per on LinkedIn: https://www.linkedin.com/in/persjofors Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about Paul’s MSP Marketing Edge service: https://www.mspmarketingedge.com Thank you to George Smith from Augmentt for recommending the book It’s Your Ship by Michael Abrashoff: https://www.amazon.co.uk/Its-Your-Ship-Management-Anniversary/dp/145552302X https://ca.linkedin.com/in/george-smith-augmentt Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google...