Paul Green's MSP Marketing Podcast

In this week’s special episode Time to focus on the things that will make a REAL difference in your MSP this year. As we start what could be another unusual year, Paul presents the 5 most important things you need to focus on Join Paul for this special episode in which he discusses how to conquer 2021 with the best mindset, daily actions, website, social media, digital footprint – and more Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In this special podcast Paul mentioned the following books… The E-Myth Revisited by Michael Gerber Built To Sell by John Warrillow Atomic Habits by James Clear The Checklist Manifesto by Atul Gawande They Ask You Answer by Marcus Sheridan Find out more about Paul Green’s MSP Marketing Edge Looking ahead to February’s podcasts, Paul mentioned he’ll have special guests from productivity tools Timeular and Todoist Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast special. Paul: Hello and welcome to the first of three MSP Marketing specials designed to help your business and really get the most out of 2021. I’ve pulled together three subjects that I think are critical for any MSP to master, and I want to focus on those throughout January’s podcasts. Paul: Now in two weeks time we’re going to be talking about LinkedIn, why it’s the world’s best prospecting database and why you should be spending more time on it every day. Next week we’ll be talking about your website, because it is the most important marketing basic to get right. But this week we’re going to start by looking at what your five marketing priorities should be for 2021. Voiceover: This is an MSP Marketing Podcast special. Paul: Before we start talking about your five marketing priorities this year, let’s just take just a few minutes just to look back at last year, the crazy year, what actually happened. I believe we saw five to ten years of change happen...

In this week’s special episode So you’ve heard Paul talking about how MSPs can be better at marketing. But would you love to know how to practically apply his ideas to your business? MSP owner Tom Fisher wondered exactly that. And this special episode is dedicated to the 121 marketing consultation he won with Paul Listen to hear Tom align his life goal with his business goals. Plus discover how he plans to maximise his available time and resources to execute a new marketing plan designed to achieve his goals This first episode of 2021 is designed to help you look forward positively, with a show packed full of practical advice and thought-provoking tactics. Even though it’s about Tom, you will 100% hear strategies and tactics that you can use in your business Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert For this podcast special, the whole show is dedicated to the recording of an MSP marketing consultation. Paul conducts a one-to-one with Tom Fisher from The Tech Frood During the marketing consult the following books were mentioned The E-Myth Revisited by Michael Gerber and Built To Sell by John Warrillow Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHour.com & copify.com The CRMs mentioned were Mailchimp and MailerLite Find out more about Paul Green’s MSP Marketing Edge The technology news resources for helping to generate social media content included CNN and The Verge (you could use the likes of Hootsuite or Publer to schedule it) On January 12th Paul hosts another podcast special, all about the best 3-step strategy for an MSP’s marketing Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world – this is an MSP Marketing Podcast special. Paul Green: Happy new year. Welcome to the first show of 2021. Last year was a crazy year and we a...

In this week’s special episode As most years end we normally tend to review the last 12 months, but of course 2020 has been no normal year. So in this special show Paul has decided just to look ahead to the opportunities coming up in 2021 In predicting what the next 12 months may bring for MSPs, Paul’s joined by two of the most respected experts in the channel, Nigel Moore and Karl Palachuk, to discuss how best to gear up for increased growth 2021 maybe a hard year for some. But listen for some brilliant advice on adopting a mindset that could help you secure an even stronger position in your market Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert For this podcast special, Paul is joined by experts Nigel Moore from The Tech Tribe and Karl Palachuk from Small Biz Thoughts technology community and author of many titles including Managed Services in a Month On January 5th Paul hosts another podcast special where the whole show will be dedicated to the recording of an MSP marketing consultation. Paul will conduct a one-to-one with Tom Fisher from The Tech Frood and identify opportunities to improve his marketing and grow his MSP Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is an MSP Marketing Podcast special. Paul Green: Hello, and welcome to a very, very special edition of the podcast. Now, it’s just a few days left of, let’s be honest, what frankly has been a crazy year. I’ve asked two of the most trusted and respected experts in our world to join us, not to look back at 2020 because I think we’re all kind of glad to be at the end of the year, but instead I want them to look forward to next year. Because I think that next year is going to have probably some new challenges for you and for all the other MSPs out there, but also some really truly wonderful opportunities. Paul Green: So let’s explore what those opportunities might be. Let’s explore how you can grow your MSP, how you can really benefit next year. What if next year could be a massive year for you? What if you could get new clients? What if you could grow your business and grow your net profits and your monthly recurring revenue and all of that, despite all the challenges to the economy, despite all the pressures on your clients and your end users, and just the general difficulty of doing business. This is going to be a positive podcast focused on how you can make the most of 2021. Now let me introduce you to the brain trust that I’ve lined up for you. Nigel Moore: Hey, it’s Nig...

In this week’s episode There’s more to YouTube than endless videos asking you to “hit Like and Subscribe!”… there could be a very real benefit to your MSP by getting more heavily involved in video. This week Paul’s joined by a former MSP owner who had great success with YouTube and explains what he actually did Also on this week’s show, it’s really important to create content that educates your prospects, but that doesn’t mean you have to do all the hard work yourself. Paul has some great advice for finding the best writer to help you create brilliant content Plus, how do you help team members who don’t want to improve? Listen for some powerful insight into what some MSPs are doing to make sure their techs embrace training Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about source of freelance writers, Paul mentioned fiverr.com, upwork.com and peopleperhour.com Sign up for Paul’s entry-level Marketing Accelerator training Paul’s special guest was former MSP owner Pete Matheson, talking about how to best use YouTube to help win new clients Many thanks to Ed Rivis for recommending the book Start With Why by Simon Sinek Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On December 29th Paul hosts a podcast special, all about looking forward to 2021. He’ll be joined by experts Nigel Moore and Karl Palachuk Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to our final episode before Christmas and the last normal podcast till February. We’ve got five specials coming up for you over the next few weeks. And I’ll tell you more about that at the end of the show. Here’s what we got coming up for you today. Pete Matheson: Yes, there are channels with millions of views and millions of subscribers, but actually for you when you’re running a business, none of that really matters. Paul Green: We’re also going to look at how you can find a great writer on Fiverr, Upwork, PeoplePerHour, any platform you fancy. It’s a very simple way which will save you tons of time, kissing all the frogs. We’ve got a great book suggestion, which is all about leadership. That’s towards the end of the show. And I’m going to tell you how you can work directly with me i...

In this week’s episode Worried how your customers will react if you outsource your helpdesk? Don’t worry. On today’s show we’ve got a positive way to tell them Also on this week’s show, an MSP sales expert joins Paul to explain how you can dramatically improve your sales revenue, simply using a pen and a white board And how much are you willing to spend on securing a new client? Paul has an idea for something you can send to prospects. It could make a massive difference to the conversions of your sales meetings. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the brilliant book all about inbound content marketing They Ask, You Answer by Marcus Sheridan Here’s just a selection of the ‘video greeting cards’ on Amazon that you could send before prospect meetings Sign up for Paul’s entry-level Marketing Accelerator training Paul’s special guest was MSP sales expert Paul Lloyd from Sellerly talking about how to effectively manage a sales person James Lett from the Marketing Edge (and producer of Paul’s podcast) recommended the book DotCom Secrets by Russell Brunson Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on December 22nd will be former MSP owner Pete Matheson, talking about how to best use YouTube to help win new clients Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: My goodness. How did we make it to the 15th of December? Welcome to Episode 57 of the show. Here’s what we’ve got coming up for you today. Paul Lloyd: And as long as they can get back firmly fixed in their minds, then they grow. Paul Green: We’ve also got a very clever way for you to get valuable social proof in front of your best prospects. And believe me, it’s got nothing to do with sending them a YouTube link. Plus, we’ve got a book suggestion at the end of the show which is all about buildin...

In this week’s episode Your clients aren’t just there to help you build the business financially. On this week’s show Paul explains why they’re also a valuable source of content ideas to fuel your long-term marketing strategy Plus on this week’s show, you may have heard that the internet giants use A/B split testing to make their websites better at converting traffic into sales. Paul reveals how you too could do this to help get new clients And there’s a fascinating conversation with a technology leadership expert – as you plan to grow and scale your MSP, find out how to improve your leadership skills to get the best out of a growing team Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan – listen back to Episode 35 to find out even more Find out more about Google Optimize for A/B split testing Sign up for Paul’s entry-level Marketing Accelerator training Paul’s special guest was technology leadership expert R Michael Anderson talking about how to truly be a better leader Many thanks to growth expert Mostyn Thomas from Astrix Cybersecurity for recommending the book Rebel Ideas: The Power of Diverse Thinking by Matthew Syed Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on December 15th will be MSP sales expert Paul Lloyd from Sellerly talking about how to effectively manage a sales person Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Thank you for joining me for today’s episode. I really appreciate your time and I’ve got loads of stuff to talk to you about today. Here’s what’s coming up on the show. R. Michael Anderson: They have to stop being the Superman or Superwoman and getting in and fixing all the problems themselves. Let go of that control and really become the director. Paul Green: We’re also going to be talking about something called Google Optimize. It’s a very powerful and free tool, which will allow you to make your websites much more efficient...

In this week’s episode Try as you might, you’ll probably never be able to stop answering all those technical questions your team wants to ‘just run by you’ on a daily basis. However Paul talks you through something you can do to reduce the endless stream of questions – leaving you more time to focus on growing your business Also on this week’s show – why MSPs don’t do any consistent marketing… and what you can do to get better at it. Paul’s joined by a special guest to unpick this issue and go through some of the latest MSP marketing trends Plus Paul’s going to introduce you to a piece of paper – a special piece of paper that can go on your wall. And could ultimately change your outlook on life and work Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the website 4kweeks.com where you can order a poster to show how many weeks you have left to live! Find out more about Paul’s entry-level MSP Marketing Accelerator training programme Paul’s special guest was Steve Taylor from RocketMSP talking about current trends in MSP marketing (during which Steve mentioned the content marketing service MSP Marketing Edge) Many thanks to growth expert Jonathan Jay from The Dealmaker’s Academy for recommending the books Business Buying Strategies and Common Sense: Direct Marketing Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on December 8th will be technology leadership expert R Michael Anderson talking about how to truly be a better leader Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s, MSP Marketing Podcast. Paul Green: Pinch, punch it’s the first of the month. Welcome to December and episode 55 of the podcast. Here’s what we got coming up for you this week. Steve Taylor: As crazy as that trend sounds is a lot of MSPs don’t know how to market. Paul Green: We’re also going to be talking about a clever way to manage all of those questions that come in from your technicians every single day. All the tech inquiries handled in one clever place. Plus we’ve got two books suggestions from business buying expert, Jonathan Jay. He’s going to join me at the end of the show with two really great books that you should get. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: So I bought something a few weeks ago, and it’s both ins...

In this week’s episode Did you know one of the quickest ways for an MSP to grow… is to actually buy another MSP? But a lot of people think that buying a business is out of their league; assuming it’ll cost too much money or be overly difficult. This week on the show Paul’s joined by an MSP M&A (mergers & acquisitions) expert to dispel some myths and help you identify the opportunities, and potential pitfalls Also this week – times have changed and you can no longer rely on just one particular way of gaining new clients. Paul explains the importance of having multiple marketing pillars Plus how to properly brief a Virtual Assistant. If you’re toying with the idea of using a VA, in this episode Paul helps you get the most from them Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about marketer and business consultant Jay Abraham and his books Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan Find out more about the brilliant physical time-tracking tool Timeular Paul mentioned the project management software Basecamp Here’s a link to the MSP Marketing Group on Facebook Paul’s special guest was MSP Commercial Solutions expert Daniel Welling talking about how best to buy or sell an MSP business in 2021 – check out his website here Many thanks to Chris Timm from Sondela Consulting for recommending the books The Ride of a Lifetime by Disney’s Bob Iger and Never Split the Difference by Chris Voss Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on December 1st will be Steve Taylor from RocketMSP talking about current trends in MSP marketing Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover:

In this week’s episode Don’t worry, they won’t be able to see when you’re going to the dentist… but giving your leads and prospects access to your calendar is the ultimate way to move your relationship with them forward. And this week Paul explains how best to use a clever booking system on your website Also in this week’s show, now could be a great time to expand your team, especially with a 2nd or 3rd line tech. Paul’s joined by an MSP recruitment specialist with some great tips for getting your hands on the best people Plus Paul’s going to tell you about some fascinating and potentially terrifying tech stories that your prospects could love as much as you. Use these stories to help educate your prospects about the risks they could face and therefore the support you can provide in reducing that risk Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about the powerful Darknet Diaries podcast, Paul also mentioned again the books he recommended in Episode 47 – Ghost in the Wires by Kevin Mitnick and Sandworm: A New Era of Cyberwar and the Hunt for the Kremlin’s Most Dangerous Hackers by Andy Greenberg Paul mentioned automated appointment booking services Calendly, Microsoft Bookings, AppointmentCore and ScheduleOnce Find out more about Paul Green’s MSP Marketing Edge Paul’s special guest was MSP and technology recruiter Chris Duggan from Big Red talking about current trends and tips for recruiting 1st, 2nd and 3rd line techs Many thanks to Heather Harlos from Bitdefender for recommending the book Who Moved My Cheese by Dr Spencer Johnson Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on November 24th will be MSP Commercial Solutions expert

In this week’s episode It’s a common problem in the world of MSPs. Time and time again Paul talks to business owners about their marketing, and the conversations are focused in the wrong areas. Being clear on your marketing goals, strategy and tactics is fundamental to the growth of your MSP. This week Paul spends a chunk of the show looking at just that Also on this week’s show; your MSP is not going to grow unless a) you’ve got the right kind of people around you, and b) YOU can lead them in the right kind of way. Paul welcomes a special guest with 7 core principles for being a better leader Plus why it’s easier to focus on selling ‘outcomes’ than “technology’ (and how to do that). And a guest joins Paul to suggest a brilliant book that combines two rarely matched themes; software and spirituality! Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing selling outcomes, Paul mentioned the topic of ‘good, better, best’ from Episode 44 Book your free place on Paul’s brand new monthly Live MSP Monthly Profit Booster webinar Paul’s special guest was speaker, coach and author Andy Edwards. Find out about his new book “Leadersh*t” here Many thanks to the Technology Leadership Insider R. Michael Anderson for recommending the book The Surrender Experiment by Michael Singer Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on November 17th will be MSP and technology recruiter Chris Duggan from Big Red talking about current trends and tips for recruiting 1st, 2nd and 3rd line techs Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to this first anniversary edition of the MSP Marketing Podcast. Here’s what we got coming up for you this week: Andy Edwards: They don’t trust their leadership. So the question here is, are leaders delusional, or are staff complete and utter liars? Paul Green: We’re also going to be asking the question later on. Do people really buy technical services from you or are they only interested in outcomes? There’s a brand new free live monthly webinar series that I want to tell you about. It could give you a real insight into even more marketing ideas for your MSP. Plus, we’ve got a great book suggestion from R. Michael Anderson, who’s going to finish off today’s show for us. Voic...

In this week’s episode Not all time is equal, especially the time you spend with clients. Yes they’re the life-blood of your business, but you really need to spend less time dealing with them on a day-to-day basis. So you can focus more of your attention on growing your business. This week Paul explains how exactly you can do this and why it will improve your work/life balance Also on this week’s show, excellent practical advice on how to maximise the current trend in cybersecurity, direct from an expert in the field The show is full of inspiration this week; Paul’s joined by another guest with a great book recommendation. And he’ll be telling you about a website for entrepreneurs you might get addicted to! Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned Appsumo where you could find heavily discounted software, courses and ebooks Register for a free copy of Paul’s book Paul’s special guest was cyber security sales expert Jennifer Bleam from MSP Sales Revolution talking about current trends in cybersecurity and how you can leverage these to sell more to your clients Many thanks to Steve Taylor from RocketMSP for recommending the book Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on November 10th will be speaker, coach and author Andy Edwards. Find out about his new book “Leadersh*t” here Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Welcome to a freshly baked podcast. Here’s what’s coming out of the oven for you, this week. Jennifer Bleam: Every sale is based on emotion. And if you don’t engage the emotions, there will not be a buying decision. Paul Green: We’ve also got a great book suggestion for you from Steve Taylor of RocketMSP, that’s coming up towards the end of the show. If you haven’t got a free copy of my book yet, I’ll tell you how you can get a copy. Plus, we’ll be talking about something called AppSumo. If you’ve never heard of AppSumo, lock your wallet away because you’re about to spend a whole lot of money on apps that you didn’t know you really needed. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Now, if you’re the owner of your own MSP, you’ve probably got several jobs within the business. So,...

In this week’s episode It’s time to be more like David and stop worrying about Goliath. If there’s a massive dominant MSP operating in your marketplace, Paul has some invaluable advice this week on how you can dodge, duck and weave your larger competitor… and actually become a better and stronger MSP along the way Also in this week’s show, if you’ve ever sat down and thought to yourself “if only we had a really simple marketing plan” – you’ve come to the right podcast! Paul welcomes a special guest who has the ultimate guide on how to systemise a brilliant marketing plan Paul also looks at the beauty and power of a multi touchpoint marketing campaign. Plus how you can free yourself from the day-to-day clutter in your life, work less and take more holidays Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the brilliant book – They Ask, You Answer by Marcus Sheridan Find out more about Paul Green’s MSP Marketing Edge (in which there is a multi touchpoint ‘campaign in a box’ about ransomware) For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win Paul’s special guest was author and marketing coach Cody Butler, talking about how exactly to make a great marketing plan. Check out his book The 90 Day Marketing Plan on Amazon or get a digital copy at the90daymarketingplan.biz Many thanks to James Newell from Clear Sales Message for recommending the book The 4-Hour Work Week by Tim Ferriss Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on November 3rd will be cyber security sales expert Jennifer Bleam from the MSP Sales Revolution talking about current trends in cybersecurity and how you can leverage these to sell more to your clients Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh, every Tuesday, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Oh my goodness. I can’t believe I’ve recorded 50 of these podcasts. Welcome to episode 50 o...

In this week’s episode How would you want a client to describe your business in just 3 words? Hopefully ‘cheap’ wouldn’t be one of those words! This week on the show Paul explains how discounting your services can affect your business in good, but (mostly) bad ways Plus, what’s on your wall? MSP legend and author Karl Palachuk joins Paul to list some of the unbreakable rules he used to put up around the office, designed to focus him and his staff on growth Also how to win some incredible prizes to celebrate the podcast’s first birthday. And some great tips on how to change your daily habits to make you more productive Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about the compound effect of creating better daily habits, Paul mentioned the brilliant book Atomic Habits by James Clear For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win Paul’s special guest was the legendary author and managed services expert Karl Palachuk, talking about his ultimate guide for starting and running an MSP. Check out his book The Absolutely Unbreakable Rules of Service Delivery and the Small Biz Thoughts community Many thanks to Sam James from Fresh IT for recommending the book The Pumpkin Plan by Mike Michalowicz Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on October 27th will be author and marketing coach Cody Butler, talking about how exactly to make a great marketing plan. Check out his book The 90 Day Marketing Plan Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome back to episode 49 of the show. Here’s what we’ve got coming up for you this week. Karl Palachuk: A lot of people at the beginning of the recession started saying, “Well, times are hard and Karl doesn’t understand, and you can’t get prepaid for everything.” Paul Green: We’ve also got plenty of book...

In this week’s episode Everyone’s a critic… but only some of them are worth listening to. Boosting your marketing efforts to grow your MSP can increase the chances of someone criticising you. This week on the show Paul explains who you should listen to and who you can happily ignore Speaking of criticism, this week Paul’s joined by Lindsay Willott, the founder of Customer Thermometer, the brilliant one click satisfaction app. They discuss how you can improve your retention rate by embracing the small things that often go wrong within your MSP Plus on the show this week, 3 recommended marketing blogs to inspire some fresh ideas. And 2 recommended books from the Nigel Moore, the leader of the Tech Tribe Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about some great marketing blogs to check out, Paul mentioned the HubSpot blog, Neil Patel’s blog and marketingexamples.com For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win Paul’s special guest was Lindsay Willott from Customer Thermometer talking about how and why to track dissatisfaction Many thanks to Nigel Moore from The Tech Tribe for recommending the books Get A Grip and Traction by Gino Wickman Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on October 20th will be the legendary author and managed services expert Karl Palachuk, talking about his unbreakable rules for growing and running an MSP Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday, for MSPs, around the world. This is Paul Green’s, MSP Marketing Podcast. Paul Green: I’m delighted to have you back for another podcast. Here’s what coming up in today’s show. Lindsay Willott: Actually, I don’t want to start recommending you to people, or are you going to call me and ask me for a bunch of my contacts? Paul Green: We’ve also got a great book suggestion from the legend, that is Nigel Moore, of the Tech Tribe. That’s coming up towards the end of the show. I’m going to tell you how you can win some pretty cool...

In this week’s episode To sell more security services to your clients, you need to think like a hacker. The MSPs that get inside a hacker’s mind, can better educate their prospects and clients. They’re better protected; you sell more; everyone wins. This week Paul has some book recommendations to help you do this. Also on this week’s show, Paul welcomes a special guest with some great suggestions on how to sell even more products to your current clients Plus, are you feeling lucky? Well, are you? The answer hopefully is… no! Paul explains that to take advantage of growth opportunities, it’s better to believe in something better than luck Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about some brilliant books to recommend, Paul mentioned Ghost in the Wires by Kevin Mitnick and Sandworm: A New Era of Cyberwar and the Hunt for the Kremlin’s Most Dangerous Hackers by Andy Greenberg For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win Paul’s special guest was JB Fowler from Domotz talking about other ways to sell more to existing clients Many thanks to MSP author, producer and entrepreneur Mark Copeman for recommending the book Key Person of Influence by Daniel Priestley Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on October 13th will be Lindsay Willott from Customer Thermometer talking about how and why to track dissatisfaction Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Here we go then for episode 47 of the podcast. Here’s what’s coming up on this week’s show. JB Fowler: Managed service providers can start to look at, are these other systems that are now connected to the network? They can monetise that. Paul Green: We’v...

In this week’s episode It’s the One Trillion Dollar question… which is the best PSA? The right PSA, set-up in the right way, can make you more efficient and increase your profits… but how do you choose a PSA in the first place? On this week’s show Paul is joined by a PSA expert to help guide you Paul’s also going to be looking at the two most important elements of your website; traffic and conversion. You can’t rely on just one or the other. You need both. So Paul details how you can make them work hand in hand. Plus in this week’s show there’s a brilliant book suggestion about improving sales techniques. And Paul has got some great suggestions for dealing with sales objections Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about ways to increase website conversions, Paul mentioned the services calendly.com hotjar.com Google Optimize Check out the free marketing resources at paulgreensmspmarketing.com/resources Paul’s special guest was Chris Timm ‘the PSA guy’ from Sondela Consulting and author of PSA Profitability. Whilst talking about available PSAs, he listed ConnectWise, Autotask, Tigerpaw, Syncro, Atera, Bluetrait & Halopsa Many thanks to Jennifer Bleam from MSP Sales Revolution for recommending the book Gap Selling by Keenan Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on October 6th will be JB Fowler from Domotz talking about how to sell even more to your current clients Please send any questions, ideally in audio-form (or any other feedback) to [email protected]...

In this week’s episode Not many MSPs fully realise the scale of the opportunity for gaining new clients right now, but you will after listening to this podcast! Paul explains why, even though Covid has been impacting us for 6 months, NOW is the time to steal clients from your competitors Also on this week’s show: What kind of marketing is working for other MSPs? Paul’s joined by a special guest from one of the biggest MSP marketing agencies in the United States, for a fascinating discussion about which tactics are working the best right now Plus find out how to increase and improve your own personal content marketing. And there’s a brilliant book recommendation all about building the right kind of team to work with Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about content marketing and scheduling social media content, Paul mentioned Hootsuite, Buffer and AppSumo Find out more about Paul Green’s MSP Marketing Edge Paul’s special guest was Andra Hedden from Marketopia talking about what kind of marketing is working right now for MSPs Many thanks to Matt Solomon from ID Agent for recommending the book The Success Cadence by David Mattson Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on September 29th will be Chris Timm ‘the PSA guy’ from Sondela Consulting, talking about the best PSAs available Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to another fresh episode of the show. Here’s what we’ve got coming up for you today. Andra Hedden: And that is what’s really helping MSPs stay present in the market, even though we’re living in more of a virtual world right now. Paul Green: We’re still going to be talking about three ways that your MSP can really improve it’s content marketing. And we’ve got a great book suggestion from Matt Solomon of ID Agent. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: For months and months and months, I’ve been saying that this is coming, and I believe we’re finally at t...

In this week’s episode Of course you’ll agree, the best kind of selling… is when you don’t have to sell at all! This week on the show Paul dives deep into the 3-tier principle of selling. And how you can easily grow your MSP by actually letting your clients choose between good, better and best options Plus a marketing expert joins Paul to explain what a brand really is, how you can make one for your MSP, and the huge benefits that await Also listen this week to find out why you should change your MSP to thrive whether you’re actually there or not. And there’s a brilliant book recommendation that could help you see business in a completely new way Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can join Paul in the MSP Marketing group on Facebook Paul’s special guest was Heather Harlos from Bitdefender talking about the increased importance of ‘branding’ Many thanks to Heather Johnson from Gozynta (creators of Mobius Connect and Tixt) for recommending the book ‘The E-Myth Revisited‘ by Michael Gerber Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on September 22nd will be Andra Hedden from Marketopia talking about what kind of marketing is working right now for MSPs Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to Episode 44. Here’s what we’ve got coming up in today’s show. Heather Harlos: If you do this, customers are going to be your biggest advertisers without you having to pay a penny for it. Paul Green: We’re also going to be looking at how you can sell more, both to your existing clients and to new prospects, by giving them the perception of choice. And we’ve got another book suggestion this week. It’s a classic book, and it’s the one which explains why you get so frustrated with your staff and with the way your business is running. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: What I want to talk about now is inspired by the boo...

In this week’s episode It’s an all-too-familiar tale. You’ve had an awesome meeting with a prospect, but when you go to follow them up… they ignore you! Or that’s the way it seems. Whatever the reason they’re not getting back to you, this week Paul offers a brilliant technique to get a response Also in this week’s show, did you know that your marketing targets different areas of your prospect’s brains? Understanding which part is the most important will help to increase the effectiveness of your message If you’ve ever wondered whether outsourcing would be right for your MSP, James Vickery from Benchmark 365 joins Paul to explains what’s changed in the world of outsourcing over the last 30 years. Plus, prepare to be inspired by a brand new feature on the show – MSPs and experts in and around tech join Paul to recommend inspirational books that have had a huge impact on them Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Check out the book Paul mentioned called “Never Split the Difference” by Chris Voss and Tahl Raz Find out more about Paul Green’s MSP Marketing Edge Paul’s special guest was James Vickery from Benchmark 365 talking about how best to outsource your workload Many thanks to the IT Business Growth Expert Richard Tubb (find out more here) for recommending the book The Go-Giver by Bob Burg & John David Mann Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on September 15th will be Heather Harlos from Bitdefender talking about the increased importance of ‘branding’ You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday, for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hello and welcome to another fresh podcast. Here’s what we’ve got coming up for you this week. James Vickery: We really want to grow our...

In this week’s episode So, there’s easy growth and hard growth. Most MSPs go for the harder, less risky route of growing by obtaining their own clients over time. But occasionally we hear stories of MSPs who take the bold step of growing through acquisition. This special podcast episode is all about one such success story. This week Paul invites an MSP owner to share their inspiring story. Listen as David Darmstandler from Datapath explains how he built up his MSP over a number of years through a combination of focus, hard work and also acquisition. There’s some great advice in this show – especially if you’re also looking to acquire or even be acquired Also Paul’s special guest talks about how he has done something that most MSPs will need to do in the not-too-distant future; transition from being an MSP to a true MSSP (a managed security services provider) Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul hosts a MSP Marketing Podcast Special, dedicated to the story of David Darmstandler from Data Path (you can email him here) On September 8th Paul’s guest will be James Vickery from Benchmark 365 talking about how best to outsource your workload You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello and welcome to an MSP marketing podcast special. It’s always good to hear other people’s stories and to hear how other people have made it, especially when they’re building up a business, that’s just like yours. And I’m joined today by a very special guest from the States to tell us how he built up his business. Voiceover: This is an MSP marketing podcast special. David Darmstandler: Hi, my name is David Darmstandler, I’m the CEO and co founder of an MSP and MSSP data path. Paul Green: And thank you very much for joining me for this special, David. So I want to explore today your story. I want to explore how you’ve built up the business, what the challenges have been on the way. And then in particular, there are two aspects that I want to examine because I think these are fascinating aspects that will affect a lot of MSPs. One of them is that transition from being an MSP, to being an MSSP, and we’ll come onto that later on. And also, I know you’ve acquired a couple of businesses on the way, and I think it would be useful to look at how you did that, what the pitfalls are and how you can position your MSP to be acquired by someone else, or go out and acquire an MSP yourself. Paul Green: So give us the overview of your business. Tell us when you started, what it was like in the first few years and sort of...

In this week’s episode Time can drag, time can fly, but there’s always one constant – we all easily spend too much time doing things that other people could be doing for us. Whether it’s implementing your marketing, sorting finance or day-to-day tasks, Paul introduces you to a unique desk toy that can help you see time differently and ultimately transform your MSP Also on this week’s show, did you hear the one about the MSP who also became a vendor because there was a gap in the market? Paul finds out from an MSP what it was like to create their own resellable cloud service and what ‘learns’ they can share Plus there’s a question from a listener that hits the nail on the head – we know we need to do marketing, but how do we know when it’s working? Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about outsourcing tasks, Paul mentioned UK-based firm TimeEtc, also the likes of Fiverr, Upwork & PeoplePerHour Find out more about the brilliant physical time-tracking tool Timeular Paul and his team use Basecamp to organise communication, tasks and projects Check out the free resources and ideas for improving your marketing at paulgreensmspmarketing.com/resources Paul’s special guest was Phil Donoghue from Cloud4 talking about how their Channel Host cloud business was born from their MSP business Many thanks to Steve Macklin from Pure IT for the question about whether your marketing is working or not On September 1st Paul will host a MSP Marketing Podcast Special, dedicated to the story of David Darmstandler from Data Path and how he grew his MSP business in a dramatic way You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Welcome to this week’s show. Here’s what’s coming up today. Phil Donoghue: We simply couldn’t find anybody who could provide the types of service and the levels of service that w...

In this week’s episode Has Coronavirus impacted your MSP? Maybe some clients have cancelled contracts. Or perhaps you’ve actually grown due to clients requesting more WFH projects. Whatever YOUR experience, it can be useful to hear how other MSPs are getting on. And in this week’s episode Paul’s joined by a special guest from Datto to discuss their latest ‘State of the MSP report’ Also this week Paul answers a brilliant question from a listener on how to use marketing to beat the competition, and position yourself as THE expert in your field Plus, Paul looks at the link between confidence and competence and why addressing these two factors can improve your team’s performance. Also, Google has made some things that could affect your search engine optimisation… you need to hear this. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about competence versus confidence, the book The Peter Principle was mentioned by Laurence J Peter Paul mentioned the new Core Web Vitals and other resources including those from Yoast and Moz Register for a free copy of Paul’s book Paul’s special guest was Alan Butler from Datto, talking about their ‘Global State of the MSP’ report Many thanks to Jason Watts from Neveco for the question about becoming seen as THE expert Find out more about Paul Green’s MSP Marketing Edge Paul’s guest on August 25th will be Phil Donoghue from Cloud4 talking about how their cloud business grew from their MSP business You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to episode 40. I’ve got a cracking one for you today. Here’s what’s coming up. Alan Butler: MSPs that are not traditionally in security, but they have end users asking them to support them, are now considering, how do I do this? Paul Green: I’m also answeri...

In this week’s episode It’s the holy grail of client relationships… becoming a ‘trusted partner’. Making the transition from being just a supplier to actually being a trusted partner will revolutionise your MSP and this week Paul explains how it can be done Also on the show this week, Paul’s joined by a special guest who can not only help you pick the phone up more often, but then go on to build stronger relationships once you have them connected Plus, how can you upgrade your website to help you win more business? Paul has a few simple things you can do that will make a big difference to your marketing. And on the subject of websites, he answers a great question from a listener about how to do split testing Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can join Paul in the MSP Marketing group on Facebook Paul’s special guest was communications expert Michelle Mills-Porter (find her on LinkedIn) talking about how to be better at selling on the phone. Get a copy of her book on Amazon called Phone Genius: The Art of Non-visual Communication Many thanks to Elly Whitehead from Evaporate for the question about doing split testing on website (in which Paul mentioned Google Optimize) Paul’s guest on August 18th will be Alan Butler from Datto, talking about their ‘Global State of the MSP’ report Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s, MSP Marketing podcast. Paul Green: Hello. And welcome to a brand new, fresh episode of the show. Here’s what’s coming up this week. Michelle Mills-Porter: I once booked an appointment from a cold call. I booked an appointment with the marketing director at Microsoft. I had him in absolute hysterics within just a few minutes, and he actually turned around to me and said, Michelle, if your organisation has got half your personality, then I will give them a job. Paul Green: Also going to look at how you can upgrade your website to win more business. And in a similar theme, I’m going to answer a question from an MSP about how to split test different webpages. Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: If you listen to this podcast often, and if you do, by the way, thank you so much for joining a growing audience of MSPs worldwide listening to this podcast. But you’ll have heard me say over the last few weeks that there are only three ways to g...

In this week’s episode Have you got the tattoo? Have you got ‘we don’t do discounts’ tattooed across your forehead? You should have! This week Paul explains why it’s important not to discount – and what you can offer instead as a sales incentive Also this week Paul chats to the owner of an MSP based in the States with 85 staff. He’s developed a great system to help you feel more like their boss and less like their babysitter! Paul’s also going to be looking at how you can run a marketing audit on your competitors, find out exactly what kind of marketing they’re doing and exactly what you can do to make sure you’re a step ahead Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing ways to analysis your competitors, Paul mentioned how to view their sitemaps by adding /sitemap.xml or just /sitemap after their domain, or googling “site:theirwebsite.com filetype:xml”. The other tools for tracking their marketing included the Wayback Machine, Google Alerts, Facbook’s Ad library and spyfu.com Find out more about the extensive marketing resources available from the MSP Marketing Edge Paul’s special guest was Peter Melby from Boss Or Babysitter and Greystone Technology talking about how to coach and keep your best staff Many thanks to John Benson from Yorkshire Tech for the question about using the likes of Customer Thermometer (in which Paul mentioned an addition to the 3 ways to grow your business from Jay Abraham) Paul’s guest on August 11th will be communications expert Michelle Mills-Porter (find her on LinkedIn) talking about how to be better at selling on the phone Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: What do you mean it’s already August? How did that happen? Here’s what’s coming up on today’s show. Peter Melby: Google has always...

In this week’s episode So, how DO you stand out and grab the attention of a potential client as they look to change their MSP? A great way to move yourself front-of-mind is to send a physical newsletter. And in this week’s show Paul offers some great practical advice on how to easily make this happen Plus, as most MSPs are run by people with a passion for technology and NOT for sales, Paul chats to a special guest who’s got a fantastic tool to create presentations and make selling easier Also in the show this week, not only the answer to a question on company logo creation, but the huge difference that another £1 or $1 of Monthly Recurring Revenue can make to your MSP Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Listen back to Episode 8 where Paul discussed the only 3 ways to grow your business from Jay Abraham Listen back to Episode 21 where Paul chatted about valuing your MSP with The IT Business Growth Expert Richard Tubb In discussing creating and sending a physical printed newsletter, Paul mentioned fiverr.com to find someone to help write or re-write the content, stannp.com for printing and sending the direct mail and mspmarketingedge.com as a possible source for the actual newsletter Order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business Paul’s special guest was Frank DeBenedetto from Two River Technology Group talking about the incredible AudIT tool for creating MSP sales presentations Many thanks to Alex Harvey from Snap for the question on the cost of logos (in which Paul mentioned fiverr.com, 99designs.co.uk, designcrowd.com, hatchwise.com, domoredesign.com and logocontest.com) Paul’s guest on August 4th will be Peter Melby from Boss Or Babysitter and Greystone Technology talking about how to coach and keep your best staff Please send any questions, ideally in audio-form...

In this week’s episode There’s lots of great stuff about social media marketing in this week’s show. Paul’s got it all – from why it’s important, to how to do more of it, what kind of content to produce and where to get it from Also on this week’s show, on the subject of social media content, it’s really important to create regular simple videos but what kit should you use? Paul lists everything he uses and explains the benefits of each device… and it won’t break the bank Plus Paul’s special guest this week is the owner of an MSP that identified a gap in the market and produced a brilliant tool for other MSPs to use. Listen to Greg’s story and think if there’s a way you too can develop a new product to increase your value during these uncertain times Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned a great source for source content – The Week In Breach from ID Agent (plus services that could help turn it into content that you can use like fiverr.com & copify.com) In discussing the video kit Paul uses for producing social media content, he mentioned the DJI Osmo Mobile gimble and the DJI Osmo Pocket camera. He also mentioned the Samson Meteor microphone Check out the resource site nuzoo.news from Glenn Robertson at Purechannels to find out what’s happening in the Channel Paul’s special guest was Greg Edwards from CryptoStopper talking about how to develop a solution once and sell it multiple times Many thanks to Olly Denhard from IT Trouble Free for the question about what kind of social media content to publish regularly Paul’s guest on July 28th will be Frank DeBenedetto from Two River Technology Group talking about the incredible AudIT tool for creating MSP sales presentations Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook

In this week’s episode We all know how important case studies are in helping to get new clients, but did you know there’s so much more you can do with one? This week on the show, Paul explains a few simple extra steps that you could apply to the process of creating and sharing case studies that could dramatically increase your sales close rate Also coming up this week, how to check if your MSP is sellable, from the expert special guest who works full-time in mergers and acquisitions Plus, along with a listener question about using ‘live chat’ on your website, Paul lays down a plan that could give you a content marketing super-power Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned a couple of brilliant books – They Ask, You Answer by Marcus Sheridan and Influence by Dr Robert Cialdini Some services for finding people to help curate case studies include fiverr.com, Upwork.com, PeoplePerHour.com & copify.com Find out about the low-cost marketing service MSP Marketing Edge Paul’s special guest was Linda Rose, MSP expert and author of ‘Get Acquired For Millions‘, talking about how best to sell your MSP (or at least improve it’s value) Many thanks to Ben Schneider from IT Guys for the question about whether to use live chat on your website (the couple of options were Tawk.to and Tidio.com) Paul’s guest on July 21st will be Greg Edwards from CryptoStopper talking about how to develop a solution once and sell it multiple times Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: A big warm welcome back to the show. Here’s what we’ve got lined up for you today....

In this week’s episode So right now you class yourself as an MSP, however the chance of you becoming an MSSP (a Managed Security Services Provider) in the next 5 to 10 years is quite high. As the importance of cyber security increases, in this week’s show Paul addresses what would be the main implications for your marketing Also on this week’s show – have you heard about the new book containing 84 nuggets of critical advice for MSPs, actually produced by MSPs? Author Mark Copeman joins Paul to talk about how he pulled this amazing piece of work together Paul’s also going to be talking about website rules. And the things you really should be doing to make your website better Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned some great services for finding people to create content for your website; fiverr.com, Upwork.com, PeoplePerHour.com & copify.com Check out the free online training courses and resources available on the site paulgreensmspmarketing.com/resources Paul’s special guest was MSP author, producer and entrepreneur Mark Copeman talking about the 101 nuggets of advice every MSP should use Many thanks to Adam Robinson from J2 Technology for the question about how to appear higher up search results In talking about other sites for content best practice and SEO, Paul mentioned hubspot.com, neilpatel.com, moz.com and semrush.com Thank you to Brian Mangum from Bright Flow Technologies for the lovely feedback! Paul’s guest on July 14th will be Linda Rose, MSP expert and author of ‘Get Acquired For Millions‘, talking about how best to sell your MSP (or at least improve it’s value) Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello. Somehow we’re in July already. How did that happen? Here’s what’s coming up on today’s show. Mark Copeman: I just thought that everybody’s looking for inspi...

In this week’s episode Although MSPs have had the opportunity during the Covid pandemic to service more clients needing homeworking solutions, the issue of client retention has never been so pressing. In this week’s show Paul’s joined by an expert in generating profitable growth to discuss the steps you can take to keep your clients Paul’s also going to be talking about a slightly delicate subject – the matter of your life expectancy and how your MSP is linked to it Along with a great question from a listener on marketing to prospects, Paul recommends an incredible book on negotiating that could save you money. Paul literally used it to save thousands and thousands of pounds Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert As mentioned, listen back to Episode 28 for the discussion surrounding the ‘wheel of life’, plus the conversation with Andy Edwards in Episode 2 about the best work / life balance Check out the books Paul mentioned called “The Top Five Regrets of the Dying” by Bronnie Ware and “Never Split the Difference” by Chris Voss and Tahl Raz Paul’s special guest was Ben Niernberg from MNJ Technologies and Ignyte talking about how to manage client retention in these unusual times Many thanks to Jacques from Ingenio Technologies for the question about how to look at MSP marketing from a prospect and not a tech The tools Paul mentioned to help with testing your website from a user’s point of view were User Brain, User Bob and User Insights Paul’s guest on July 7th will be MSP author, producer and entrepreneur Mark Copeman talking about the 84 nuggets of advice every MSP should use Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world, this...

In this week’s episode It may not be a word you thought you’d ever associate with your business, but do you want to feel ‘SEXY’?! This week Paul talks to an MSP video specialist about how to upgrade your image and influence people on your website through the power of video Plus on the show Paul introduces you to the marketing super power of understanding how prospects think – essentially if you want to influence what they buy, you’ve got to look through their eyes Also this week, the most frictionless call to action on your website for booking more phone calls with prospects. Plus there’s a brilliant question from a listener on which stats to check out in Google Analytics Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out how to get a book you can re-print as your own as part of the MSP Marketing Edge The tools Paul mentioned for self-service meeting scheduling were Calendly and Microsoft Bookings Paul’s special guest was Darren Wingham from MSPvideos.co.uk talking about how to make your MSP sexy with the power of video Many thanks to Simon Smyth from Ingenio for the question about the most important things to track in Google analytics (where Paul mentioned the website heat-map tracking tool HotJar) You can join Paul in the MSP Marketing group on Facebook Paul’s guest on June 30th will be Ben Niernberg from MNJ Technologies talking about how to manage client retention in these unusual times Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello, and welcome to a brand new episode of the show. Here’s what’s coming up today. Darren Wingham: The real story is the fact that they can save you hundreds of thousands of pounds from leaving your bank account without your knowledge, and people will respond to that, funnily enough. Paul Green: We’ll also be looking at what you should be tracking within Google analytics and what should be the most frictionless call to action on your website. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: There’s a distress task that I’ve got to tackle over the next few months, and I’m starting to get my head into gear for it. I call it a distress task because I’ll be honest it’s some...

In this week’s special episode Unless you’ve reached capacity, I bet you’d love more new clients. If this is something you struggle with (most MSPs do), then this special episode of the podcast is just for you. Listen to a real marketing deep dive between MSP owner Jim Smith and Paul Green. Jim, from Philadelphia-based Proper Sky, has been doing pretty much everything he can to attract more clients, but reached out to Paul to see if he was missing anything. As expected, Jim was already doing some great marketing. However now with Paul’s advice, is poised to make it work even harder and is preparing to invite more new clients into his business. The special extended episode this week has one sole focus – the full deep-dive conversation in it’s entirety. Listen as Jim discusses his MSP’s background, what marketing he’s tried so far and his honest feelings on running a growing MSP – it’s powerful stuff. There are definitely a couple of ‘light-bulb’ moments for Jim during this conversation and hopefully this special episode will help you too. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert A huge thank you to Jim Smith from Proper Sky for allowing this conversation to feature in the podcast Many sites and tools were mentioned during the conversation and all are details here… Email marketing & CRM tools Zoho CRM, Mailchimp, MailerLite, ActiveCampaign and InfusionSoft LinkedIn tools Dux-Soup, Linked Helper and Alfred Direct Mail tool Stannp Outsourcing services including fiverr.com, peopleperhour.com and upwork.com You can join Paul in the MSP Marketing group on Facebook Register for a free copy of Paul’s book Paul mentioned the service MSP Videos (also Darren Wingham from MSP Videos will be Paul’s guest next week, talking about the power of video for your MSP) Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription...

In this week’s episode Did you know there’s a link between Iron Man and your MSP? Paul explains why embracing the ‘Iron Man protocol’ could really make your MSP stand out in the crowd and boost your business These days when it comes to marketing your MSP, two things have changed everything. Special guest Heather Harlos from Bitdefender joins Paul to discuss how the shift to digital marketing has combined with the global pandemic to create new opportunities for MSPs Also this week, a listener to the show may not have a problem with recruiting 1st line technicians, but asks Paul for some advice on attracting those with greater experience Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Listen back to Episode 5 in which Paul discussed the legendary book Influence by Dr Robert Cialdini Register for a free copy of Paul’s book Paul’s special guests was Heather Harlos from Bitdefender talking about how marketing has changed in the digital age, in which the customer relationship tool HubSpot was mentioned Many thanks to Justin Chapman from Press Start Ltd for the question about recruiting 2nd and 3rd line techs (listen back to some great ideas for recruitment adverts in Episode 23 You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, here’s what’s coming up in this week’s show. Heather Harlos: It’s not always the right time to ask somebody to buy something, I think that’s something that salespeople miss. You probably shouldn’t ask them to buy something yet. Paul Green: We’re also going to be talking about email subject lines that get opens, because email marketing is still a powerful thing to do. And, how to recruit second and third line techs. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: So our family, along with around about 50 million other families around the world, have now got Disney Plus. I have to say, it’s a pretty good package, isn’t it? You’ve got your Star Wars in there, you’ve got all your classic Disney stuff, you’ve got The Simpsons. And, you’ve got Marvel, and I absolutely adore Marvel. Find me a 45 year old man, with the beating heart of a 14 year old boy inside him who doesn’t love Marvel. I think what Marvel have done over the last 10, 11 years, building up that cinematic universe, is just amazing.

In this week’s episode Google are not really in the search business, they’re in the experience business. Paul’s joined by an SEO expert (who also happens to be the VP of marketing at SolarWinds) to explain this and how you can appear higher in searches Did you know there’s a way to grow your business by 33% this year WITHOUT having to increase your activities by 33%? Paul explains the 3 simple steps that can help you achieve this Also this week, having your own podcast can seem appealing, but a question from a listener prompts Paul to go behind the scenes of his own show and explain the good, bad and ugly side of creating a weekly podcast Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about marketing legend Jay Abraham and his books Paul’s special guests was Kyle Sutton from SolarWinds talking about how to improve your search engine optimisation (his email is [email protected]) Kyle mentioned the fooling tools, Google Search Console, SEMrush and Google Business Many thanks to Wayne Stanley from Iron Dome for the question about starting your own podcast Paul currently uses a Samson Studio USB microphone and his producer James Lett uses a combination of Audacity, Adobe Audition and hosts the podcast on the Castos platform The guest on June 9th will be Heather Harlos from Bitdefender talking about how marketing has changed in the digital age You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green : It’s an absolute pleasure to be back on your d...

In this week’s episode Some of the best IT innovations are born from the simplest of ideas, just like the incredible physical Helpdesk Buttons that allow your users to summon support. Paul’s joined by Alex Permenter and his colleague Elizabeth Copeland to discuss how they developed this very clever concept and how you can use it to market your MSP Also in this week’s show, Paul talks about the immense impact of price increases and why you should be constantly nudging your prices up Plus Paul discusses the ‘wheel of life’. Business is so important and so consuming, but you have to remember all the other things that you need to have for a healthy balance Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Listen back to the episode discussing how best to price adhoc work here Find out more about Paul’s monthly marketing service at MSPmarketingedge.com Paul’s special guests were Alex Permenter and Elizabeth Copeland developers of the incredible Helpdesk Buttons Many thanks to Ashley Kennedy from Pure IT for the question on how to test social media effectiveness The guest on June 2nd will be Kyle Sutton from SolarWinds talking about how to improve your search engine optimisation You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to another packed show. Here’s what we’ve got coming up for you this week. Alex Permenter: We’re trying to figure out a way to make it very easy for end users to put in tickets. Somebody came up with the idea of physically hitting a button and we sort of laughed. Paul Green: We are also going to be looking at the immense impact of putting up your prices and answering a question for an MSP about how you know when your social media is working. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: I record this podcast quite a few weeks ahead and as of date of recording, we’re still in lockdown or quarantine here in the UK and we’re not supposed to leave our homes unless we’re going out either to go shopping for food or go for exercise or if our work can’t be done from home. Of course work like this can be done from home, can’t it? I have to say what’s been wonderful apart from the fact that weather’s been so nice,...

In this week’s episode What will be the new normal for MSPs when the pandemic is over? Paul’s joined by special guests Heather and Brian Johnson from Gozynta to talk about what we’re going to be facing and how you can spot some huge opportunities amongst the chaos We’re also going to be discussing growing through acquisition and whether or not you’ll be able to pick up some of your competitors because of everything that’s happening right now Also this week Paul has a ton of advice about the one thing that most likely to keep you awake in bed at 4am – cashflow management Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert While talking about growing by acquisition, Paul mentioned the past conversations with growth expert Jonathan Jay from The Dealmaker’s Academy in Episode 10, plus how MSPs are typically valued with The IT Business Growth Expert Richard Tubb in Episode 21 Order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business Paul’s special guests were Brian and Heather Johnson from Gozynta talking about finding new opportunities during financially uncertain times. Within this they mentioned one of their products Mobius Connect and Tixt Many thanks to Jason Watts from Neveco for the question about making tech cool The guest on May 26th will be Alex Permenter and Elizabeth Copeland developers of the incredible Helpdesk Buttons You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Well I can’t quite believe it. We’ve been doing this podcast for half a year now. It feels both longer and shorter in so many different ways. Here’s what we’ve got coming up on today’s show. Heather Johnson: And then everything’s different. You’re in a new...

In this week’s episode We look at why most technicians are so bad at upselling, and how to motivate them to tell you when your clients really should be buying extra services from you We also look at how much you charge contract clients per hour for ad hoc work – it’s probably not enough, so get ready to put your prices up! Plus this week Paul talks to the people behind a brilliant cybersecurity plug-in for ConnectWise Automate. And answers a question from an MSP on how you can differentiate yourself from all the other MSPs out there Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul’s special guest was Scott Springer from Third-Wall talking about a new cybersecurity plug-in for ConnectWise Automate Many thanks to Martin Limburn from Limbtec for the question about differentiation While talking about how to stand out against other MSPs, Paul mentioned the video service MSPvideos.co.uk The guest on May 19th will be Brian and Heather Johnson from Gozynta talking about finding new opportunities during financially uncertain times You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to a fresh new episode of the show straight out of the oven. Here’s what I’ve got coming up for you today. Scott Springer: Bad guys always find a way in and we identified the primary ways that that happens and we built a plugin that makes taking care of those vulnerability really easy to do. Paul Green: We’re also going to look at how much you charged contract clients for ad hoc work, and it’s probably not enough, which is good news for your profit margins. And we’re going to answer a question from an MSP about how to differentiate yourself from all of your competitors. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: So we do record this podcast quite a few weeks in advance, and as I’m recording this one, we’re still in lockdown in the UK and my nine year old daughter and I, obviously we’re in the house, we’ve been in the house, more or less just the two of us, every single day. You get the drill. I’m sure it’s the same with you and your family. So what we’ve done of course is we’ve fallen into new patterns, brand new ways of working. She’s doing her schoolwork in the morning. I’m being interrupted by her while I’m doing my work in the morning. And then the afternoons she does her own thing and I carry on working. But one of the things...

In this week’s episode The world is gripped by a pandemic and offices everywhere are deserted. It may sound like the premise for a movie, but of course it’s sadly real. This week’s one-off special episode looks at how best to manage the fragmented workforce of an MSP during the Coronavirus lockdown. Paul’s joined by HR specialist Emma Wynne to discuss the affect that homeworking, financial uncertainty and strained communication can have on your team. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Many thanks to Emma Wynne from Gateway HR for being Paul’s special guest The guest on May 12th will be Scott Springer from Third-Wall talking a new cybersecurity plug-in for ConnectWise Automate You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world, this is Paul Green’s MSP marketing podcast. Paul Green: Hello and welcome to Episode 25. And in a change to the advertised program, we’re going to scrap the usual format this week for an MSP marketing podcast special. You see with everything that’s happening around the world right now and the impact on our businesses, it’s easy to look at how we can protect our clients. It’s easy to look at how we can do more marketing and get more new business in. And there is plenty of new business to be won right now. But there’s one other aspect that’s absolutely critical that certainly in this forum we haven’t talked about yet, and that’s looking after your team, your people, your staff. And that’s what I’ve invited this very special guest to join me today to talk about how you can protect your team right now and over the next few months. Emma Wynne: Hi, I’m Emma Wynne I own Gateway HR. Set up at 12 1/2 years ago now, mainly working with micro and small businesses to help them manage and develop their people better. Paul Green: So thank you for joining me at such short notice Emma. We did only concoct this one a few days ago, just before the transmission date. And I was talking to some of my MSP clients over the last couple of weeks really and we realised that the subject of looking after your own staff, so the MSPs looking after their teams, was something we hadn’t really addressed and hadn’t seen addressed in many different places. Paul Green: So obviously you and I have known each other for a very long time. I think it must be getting up to eight, nine years or so now. You did the HR for my last business and thank you very much for looking after those people and helping me get rid of the ones I didn’t want, in the most legal and incorrect way of course. Paul Green: Today I want to talk about the more, if you like, the more fluffy side of people. So I don’t want to talk about HR, I don’t want to talk about laws because obviously our audience on this podcast is MSPs all around the world. But I do want to talk about three specifi...

In this week’s episode It’s natural to baulk at the idea of turning away perfectly good clients, but specialising in a market niche doesn’t mean you need limit your options. Join Paul as he explains how you can still maintain a broad range of clients whilst boosting your business by marketing within a specific niche Not only will we be looking at the traffic that you drive to your website and how to improve your conversion rate, but Paul also answers a brilliant question from a listener about the best kind of ‘call to action’ to put on your MSP website Plus a special guest joining Paul to to explain how you could boost your monthly recurring revenue by selling a whitelist antivirus solution, rather than a traditional blacklisting one. It’s called PC Matic and we find out how their whitelisting process means it’s all ready to re-sell Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert During the discussion about improving conversions, Paul mentioned the AIDA marketing formula and services from Hotjar.com, Google Optimize & Optimizely Find out more about Paul Green’s MSP Marketing Edge The guest was Corey Munson from PC Matic talking about how to resell their whitelist antivirus solution During the MSP question about the best call to action on a website, Paul mentioned the plugin from calendly.com The guest on May 5th will be Emma Wynne from Gateway HR with an extended discussion about how to look after staff during the Coronavirus lockdown You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, here’s what’s coming up in today’s show. Corey Munson: Even for the least tech savvy out there, I think it’s easy to consume and appreciate the benefit. Paul Green: We’re also going to be looking at the marketing super power of niching, particularly when you do it in a single vertical; and I’m answering a question for an MSP about the best call to action to put on your website . Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Sometimes as business owners, we think the answer is just to send more traffic to our website. “Let’s get lots more traffic. Let’s drive some Google ads. Let’s do some...

In this week’s episode You’re great at the technical side of your business and you have some pretty good marketing ideas too – but why do we find it so hard to execute both at the same time? Paul’s joined by a special guest who understands the challenge and can offer a solution This week, there’s a deep dive into the psychology of recruitment and why we plump for second best when we really need an A Team If you ARE looking for new staff, particularly if it’s second line or third line staff, Paul has a great recruitment advert concept for you to try. Plus he answers a question from an MSP about the best subject lines for emails Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the book How to Hire A-Players by Eric Herrenkohl You can order your free copy of the book Updating Servers Doesn’t Grow Your Business right here Paul’s guest was Kevin Clune from MSP Growth Hacks and author of The MSP Growth Funnel, talking about how to pick the right marketing strategy for your MSP Thank you to James Wakefield from Contedia for the question about email subject lines The guest on April 28th will be Corey Munson from PC Matic talking about how to resell their whitelist antivirus solution You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Welcome back to another dive into marketing, growing and making the most of your MSP even in these difficult times. Here’s what’s coming up in this week’s show. Kevin Clune: It’s really difficult to focus on growth, when you have all these technical issues and the day to day heading over your head. Paul Green: Plus if you are looking for new staff, particularly if it’s second line or third line staff, I’ve got a great recruitment advert concept for you to try. And I’m going to be answering your question from an MSP about the best subject lines for emails. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: I’ve got a friend I WhatsApp with quite a lot and he’s a very successful person. By successful, I mean he’s got a couple of businesses and he’s achieved most of the things that he wants to achieve in life. That’s my...

In this week’s episode It can be harder than you think to get business from a quality referral. You may be doing a great job but Paul explains why some people will never be able to recommend you Now more than ever we need to be looking after ourselves, and this week Paul has some great tips to make sure you’re doing the right thing by your business, your family and yourself Also in this week’s episode a BBC producer explains how to increase the chances of getting coverage in the media. And find out what an authority website is (and why you should get one) Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Maslow’s Hierarchy of Needs Read about Paul’s MSP Ultimate Net Profit Bootcamp Paul mentioned the book Unstoppable Referrals by Steve Gordon Paul’s guest was BBC radio producer Tara Dolby talking about how to gain media exposure Thank you to Dan Martin from Platinum Business Systems for the question about authority sites The guest on April 21st will be Kevin Clune from MSP Growth Hacks and author of The MSP Growth Funnel, talking about how to pick the right marketing strategy for your MSP You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing podcast. Paul Green: Hello and welcome back to the show, here’s what we’ve got coming up for you today. Tara Dolby: We often get contacted by people completely out of the blue. Sometimes when you talk to them, it’s a case of you’ve never listened to what we do. Paul Green: We’re also going to be looking at how to generate more referrals from your existing clients, and a great marketing concept to introduce you to is something called authority sites. Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: Got a bit of a message for you today, and it’s that you need to be better at looking after yourself and keeping yourself healthy and well. And I’m not talking about everything that’s happening in the news and the world and all of that at the moment, I’m talking about just you running the business. Because I was talking to one of my clients last week, we had a chat on Zoom, he runs an MSP and he was exhausted, I could see it in his face, I could hear it in his words. He was mentally, emotionally, physically exhausted, and this person...

In this week’s episode Hopefully your MSP has been growing at a decent rate (current blip aside) and continues to be successful, but is it REALLY heading in the right direction? This week Paul lays out some of the best KPIs – Key Performance Indicators – that can provide you with the real answers IT Business Growth Expert Richard Tubb joins Paul to explain how much your MSP would be worth if you sold it tomorrow Also this week Paul looks at how to overcome objections at sales meetings. And answers a question for an MSP on whether or not to use Google adverts Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing the best KPIs, Paul mentioned his MSP Mastermind groups and a previous podcast episode featuring Joe Pannone from CW Dash Credit to MSP Anthony Thackray from AGT Computer Services for the great question to close a sales meeting Find out more the marketing content available from the MSP Marketing Edge Paul’s guest was The IT Business Growth Expert Richard Tubb (click here for his newsletter) talking about how to value your MSP During the conversation, Paul mentioned a previous podcast guest Jonathan Jay, who explained how to grow via acquisition Thank you to Steven Pretlove from CCS IT Solutions for the question about the best use of Google Ads Here’s the link to find the Google Ads course on udemy.com The guest on April 14th will be BBC radio producer Tara Dolby talking about how to gain media exposure You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, the MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Do you know this podcast has gone so quickly? We’ve made it through to episode 21 and this is what’s coming up in today’s show. Richard Tubb: How can they look at extracting themselves from the business so that business is actually worth more without them? Paul Green: We’re also going to be looking at how to overcome obje...

In this week’s episode It’s devastating for any business to suffer an IT security breach, but when it happens to an MSP it could mean ‘game over’. Following a huge story in the channel about the foiled hacking of an MSP, Paul explains how talking about your security measures could improve relationships with clients and prospects alike Also this week, and on the subject of security, how a simple phishing test could lead to increased monthly recurring revenue There’s also a fascinating conversation with a special guest about how to see IT buying from a client’s point of view. And a great listener question on how to build trust with prospects Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Read the article from CRN about the three vendors that foiled the hacking of an MSP While talking about security training, Paul mentioned Knowbe4 and also the phishing test from Phishing Box Order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business Paul’s guest was Tracy Pound from Maximity talking about the best way to converse with prospects Thank you to Raffi Jamgotchian from Triada Networks for the question about how to build loyalty with prospects The guest on April 7th will be the IT Business Growth Expert Richard Tubb (find out more here) talking about how to value your MSP Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hello and welcome to episode 20. Here’s what’s coming up in this week’s show. Tracy Pound: We can’t bandy around those types of terms, not knowing whether or not the receiver of our message really understands what it is that we’re trying to say. Paul Green: We’re also going to be talking about a great tool that will help your clients and prospects to self-identify if they need phishing training, and we’ve got a question from an MSP about how to build trust with prospects. Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: I think one of the scariest things you can talk to any MSP about is the prospect of you being hacked. I mean could you just imagine how business ending it would be if you got hacked and through you, the hackers accessed your clients? There’s virtually no way back from that. I’m looking at an article on crn.com back from February and the headline is, “I’m Selling Access To An MSP:...

In this week’s episode You could be getting the edge over your competitors by giving your clients something which will automatically market your MSP and also streamline in-bound service tickets – Paul explains more about physical Helpdesk Buttons As your MSP grows and the temptation increases to financially reward your staff, Paul suggests this might not be the best use of your money Also in this week’s show, how re-selling websites can be an easier source of monthly recurring revenue. And Paul answers a question from an MSP about the best way to test a direct mail campaign Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert The brilliant solution for giving your clients physical helpdesk buttons is from helpdeskbuttons.com Join Paul and over 600 MSPs in his Facebook group James Lyon from mspwhitelabelwebsites.com was Paul’s guest talking about selling white-label websites Thank you to Andy Newbrook from Crusade Computers Solutions for the question about direct mail The guest on March 31st will be Tracy Pound from Maximity talking about the best way to converse with prospects Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Here’s what’s coming up in the show. James Lyon: We’re offering a refresh, completely free, which would encourage them to stay on board as well. It is very much about longterm revenue and that longterm profit generation as well. Paul Green: We’ve also got a very clever idea for some physical help desk buttons that you can give to your clients. And we’re going to answer a question from an MSP about whether or not he should test his marketing to a general audience or a very specific vertical. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: Have you ever had that thing when you’ve been out for lunch or dinner with some of your friends, but people who don’t own their own business, people who are employees, wage slaves, and the bills come in and however much the bill is, you’ve just grabbed it and you’ve said, “I’ll get this.” And they’ve all looked at you with astonishment on their faces, because there’s actually a couple of things happening in this situation. Paul Green: The first thing is when you’re grabbing it, you’re fully intending to put that on your business aren’t you? You’re fully intending for the business to pay for it and essentially you’re reducing your tax bill. Yay, you’re generous to your friends and your tax bill goes down at the same time. That’s a huge bonus. So that’s the firs...

In this week’s episode In a change to the advertised programme, Paul introduces a special panel discussing the effect Coronavirus may have on MSPs and their clients In this special episode industry experts Nigel Moore, Glenn Robertson and Andrew Eardley join Paul to highlight how MSPs can protect themselves during this challenging time; the potential benefit to client relationships and why it’s important to keep your marketing going right now Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul’s panel featured Nigel Moore from The Tech Tribe, Glenn Robertson from Purechannels and Andrew Eardley from MSP Easy Tools The Coronavirus statistics came from the free Worldometer tool The video conference and virtual meeting tools mentioned included Zoom, WebEx and 8×8 The guest on March 24th will be James Lyon from mspwhitelabelwebsites.com talking about how to increase MRR by selling websites Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Join Paul and over more than MSPs in his Facebook group Episode transcription Voice over: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to this special edition of the show. Now a change to the advertised programme, we’re going to be discussing the business impact of the coronavirus and how MSPs around the world can protect their businesses now and actually use this maybe as an opportunity to grow turnover and net profit. Paul Green: So I pulled together a panel of people that I trust to talk about four things. We’re going to talk about the short-term impact, the longer term impacts, the need more than ever before for more and more monthly recurring revenue, and why you must never ever stop marketing, especially at a time like this. Paul Green: Before I introduce my panel, let’s just set some context here. So normally this podcast is recorded weeks ahead, but not this special edition. In fact, if you’re listening to this on the day of broadcast, we recorded it yesterday, Monday th...

In this week’s episode There is an apparent shortage of cybersecurity talent and skills which is one of the key challenges MSPs have today in providing cybersecurity services to their customers. Special guest JP Kehoe from Skout joins Paul to explain how you can provide your clients with a better solution Everyone has lost out to a competitor at some point. And Paul explains a few simple techniques that can help stop this happening and make your MSP stand out from the crowd Also in this week’s show Paul tells you about a website where your clients can find out for themselves just how rubbish their passwords actually are. And answers a question for an MSP on how to track his competitors Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert While discussing better ways to stand out from competitors, Paul mentioned cakesnextday.com and betterproposals.io The tools to indirectly help sell password managers are howsecureismypassword.net and passwordsgenerator.net To sign up for a free place on Paul’s new UK tour, check out paulgreensMSPmarketing.com/lunch Paul’s guest was JP Kehoe from Skout Cybersecurity talking about how to drive MRR with cybersecurity Thank you to Jack Peploe from Evaporate for the question about tracking competitors The tracking tools mentioned were watchthatpage.com, followthatpage.com, fluxguard.com, agenty.com and visualping.io The guest on March 17th will be James Lyon from mspwhitelabelwebsites.com talking about selling website creation Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Here we go for another week then. This is what’s coming up in today’s show. JP Kehoe: There is a tremendous shortage of cybersecurity talent and skills. That’s one of the key challenges MSPs have today in providing cybersecurity services to their customers. Paul Green: I’m also going to tell you about a website where your clients can find out for themselves just how rubbish their passwords actually are, and we’re answering a question for an MSP on how he can track his competitors. Voiceover: Paul Green’s MSP Marketing po...

In this week’s episode It’s massively frustrating for a promising new deal to evaporate because the client has decided to stay with their incumbent MSP, but it happens all too often. Understanding why this happens is the key to overcoming the issue and Paul has some fantastic insight and advice It may not be great for your waistline (!) but Paul also explains why making regular bookings for the best placed table in your favourite local restaurant could make the world of difference to your MSP’s net profit Also in this week’s show, a listener asks if physical direct mail has a place in the modern world. And Glenn Robertson from Purechannels is back with an update on the millions of pounds of free marketing money that you could be tapping into Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to Paul Green’s MSP Marketing Edge service Paul’s returning guest talking about unspent MDF (Marketing Development Fund) was with Glenn Robertson, MD and owner of Purechannels Also hear Glenn in Episode 1 of Paul Green’s MSP Marketing Podcast The question about direct mail came from Craig Sharp from Abussi The guest on March 10th will be JP Kehoe from Skout Cybersecurity talking about how to use security to drive MRR Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello and welcome to the podcast. Here’s what’s coming up in today’s show. Glenn Robertson: Vendors want to sell as much of their stuff as possible and the MSP or the partner that can help that is going to be the one that’s well-treated. Paul Green: We’re also going to look at why you should be taking your clients to lunch at least once a year because it’s the most direct and reliable way to sell them more of your stuff. And i’m going to be answering a question from an MSP about whether or not you should be using more direct mail. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: So currently the greatest stress in my life is the fact that I’m moving house. Sold my house back in November, found a lovely place to live in a little village just outside of Milton Keens in the UK and that’s all fine. It’s a very short chain. There’s only two transactions in the chain, should all have been done back at the beginning of February and it’s still currently going through and it’s still a little bit of a nightmare. Paul Green: Now the problem isn’t me because I’ve bought and sold several houses. I’ve got some investment properties. I understand houses. I know what the risks are. It’s not a great deal for me. It’s just finding the right place and making it happen. The people that I’m buying from equ...

In this week’s episode If you use ConnectWise, there’s an extremely powerful and FREE tool that can extract and display information in a way you may never have seen before. Paul’s joined by the Joe Pannone to explain more about CWDash There’s understandably still nervousness around being GDPR compliant (in the UK anyway), however Paul has details about a brilliant service that can not only find you virtually any email address, but also use that email for marketing too Also in the week’s episode Paul discusses the power of taking action. And answers a listener’s question about whether MSPs should use Instagram Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert The emailing finding tool Paul mentioned is called Hunter.io To book a place on one of the free MSP marketing lunches, just go to paulgreensmspmarketing.com/lunch Paul’s guest was Joe Pannone from Forza Technology Solutions talking about extracting useful data from ConnectWise using the brilliant free tool CWDash Find the video Paul has also recorded with Joe Pannone here The guest on March 3rd will once again be Glenn Robertson, MD and owner of Purechannels. with an update on unspent free MDF (Marketing Development Fund) Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to this week’s show. I’ve got a corker for you this week and this is what’s coming up. Joe Pannone: It made a dramatic change. And our clients saw it by the way, they saw it and they loved it. It really, really helped us and most importantly our clients. Paul Green: We’re also going to be talking about whether or not you should be using Instagram to get new clients and how to find anyone’s email address and drop them a cold email. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: I truly believe that life is better when you are an action orientated individual. And I say this after working quite closely with a lot of business owners for nearly 15 years, and the ones who take action, who get things done, who have an idea and then act on it almost immediately, regardless of what else is happening in their lives, they seem to be the ones who make the most progress. And because they make the most progress, they get the most satisfaction from their businesses, from their lives. And because they get that satisfaction, they take that happiness home and you can see it’s a virtuous circle. Now I do meet a lot of business owners, a huge amount of MSP owners who have really good intentions, and we all have those good intentions sometimes, but they f...

In this week’s episode Windows Virtual Desktop is gaining some traction with MSPs as a re-sellable product, but a lot of people still have questions around best practice. Special guest Joseph Landes from Nerdio is an ex-Microsoft employee and is back to share some brilliant tips Paul’s also got an idea for you to integrate Have I been Pwned into your website as a data capture tool Plus find out how to sell more password managers; get clients excited about telecoms; and identify (and fire) your Internal Terrorist Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Read more about Gallup’s research on employee engagement types Paul has researched and written a series on employee engagement, read it here The tool to create pass-phrases is useapassphrase.com Paul discussed the site to help check if an account or password has been breached haveibeenpwned.com The API from Have I Been Pwned has been turned into a free WordPress plugin available with Paul Green’s MSP Marketing Edge service Paul’s guest talking about the best way to re-sell Windows Virtual Desktop was Joseph Landes from Nerdio (you can find part 1 of his interview discussing how to improve margins selling Azure here) The guest on Feb 25th will be Joe Pannone from CWDash talking about extracting useful data from ConnectWise Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to episode 14. Here’s what’s coming up in today’s show. Joseph Landes: A few months ago, Microsoft released Windows Virtual Desktop. Since then we have been fairly overwhelmed with demand. Paul Green: That’s Joseph Landes from Nerdio. We’re going to be playing the second part of his interview talking about how to sell more Windows Virtual Desktop. I’ve also got an idea for you to integrate, Have I been Pwned into your website as a data capture tool. And a way to tell clients how to set passwords which seems easier to them. But will actually sell you more password managers. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Once you’ve got about five or six staff, that’s when you start to realise that you’re almost a full time par...

In this week’s episode MSPs thrive or dive on the successful completion of small technical tasks. Paul suggests an easy solution for those times when a simple small mistake can be devastating to the business Check out the first of a two-part interview with an ex-Microsoft employee who can help you sell Azure with fantastic margins Also in this week’s episode; how to spend more time out of the business with the Three Plus One plan. And the best way to run an email marketing campaign Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find copies of the book The Checklist Manifesto by Atul Gawande on Amazon Paul mentioned services and tools including IT Glue, ConnectWise & AutoTask Find out more about the video production services for MSPs websites at mspvideos.co.uk Paul’s guest talking about the best way to re-sell Microsoft Azure was Joseph Landes from Nerdio (who will also be back next week talking about Windows Virtual Desktop) You can order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business right here The concept of the ‘Learning Zone’ was in reference to previous guest Fiona Challis who runs the The Next Gen Sales Acceleration Academy The question about the best type of email campaign to run came from Andrew Eardley from Prompt PC Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello. Here’s what’s coming up on today’s show. Joseph Landes: Taking advantage of these five suggestions that we’ve made. You can easily make up to 80% margins on Azure. You can save up to 80% off the list price of Azure. Paul Green: That’s Joseph Landes from from Nerdio. He’s going to be telling you later on how you can sell more Azure and make a lot more profit on it. We’re also going to be talking about checklisting everything in the business using paper, not screens, and I’m going to be answering a question for an MSP about the most powerful form of e...

In this week’s episode Not many people have heard about the Impact Box, but Paul talks about some MSPs are using them to tip prospects over the edge and turn them into happy clients Also in this week’s episode; you may not realise it but you have a Hassle Bucket in your brain. And Paul explains how to stop it overflowing Plus special guests join Paul to discuss selling more hardware to customers and finding time to get the important stuff done Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert There is more on the concept of a ‘Hassle Bucket’ and how to manage yours here Here’s a link to Paul’s Facebook group for MSP Marketing Paul’s guest talking about how to sell more hardware to your clients was James Cust from Warranty Master They discussed services and tools including IT Glue, Kaseya, ConnectWise & AutoTask The question about how to prioritise important work came from Andy Price from Initial IT Our guest on the next show on 11th February to talk about the best way to re-sell Microsoft Azure will be Joseph Landes from Nerdio Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Got another cracker for you this week. Here’s what’s coming up. James Cust: And we’ll be able to see real live data about their estate, and see an overview of devices which are in warranty, get the idea of the proportion of their estate, which ultimately is unprotected. Paul Green: We’re also going to be talking about something called an impact box. It’s a bunch of stuff that you send to them in the post to push them over the edge. And I’ll be answering your question about how to prioritise what’s most important every day. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: I want to start today by talking about hassle buckets. I believe that every single one of us has a hassle bucket inside our head. So what’s a hassle bucket? Well, it’s a measure for how much hassle, how much grief and stress we can deal with at any one time. Paul Green: And some people’s buckets are very deep. They can take enormous amounts of hassle before their bucket overflows and they run into problems. Other people’s buckets are more shallow. I don’t believe that you’re born with a s...