Paul Green's MSP Marketing Podcast

In this week’s episode So, there’s easy growth and hard growth. Most MSPs go for the harder, less risky route of growing by obtaining their own clients over time. But occasionally we hear stories of MSPs who take the bold step of growing through acquisition. This special podcast episode is all about one such success story. This week Paul invites an MSP owner to share their inspiring story. Listen as David Darmstandler from Datapath explains how he built up his MSP over a number of years through a combination of focus, hard work and also acquisition. There’s some great advice in this show – especially if you’re also looking to acquire or even be acquired Also Paul’s special guest talks about how he has done something that most MSPs will need to do in the not-too-distant future; transition from being an MSP to a true MSSP (a managed security services provider) Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul hosts a MSP Marketing Podcast Special, dedicated to the story of David Darmstandler from Data Path (you can email him here) On September 8th Paul’s guest will be James Vickery from Benchmark 365 talking about how best to outsource your workload You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello and welcome to an MSP marketing podcast special. It’s always good to hear other people’s stories and to hear how other people have made it, especially when they’re building up a business, that’s just like yours. And I’m joined today by a very special guest from the States to tell us how he built up his business. Voiceover: This is an MSP marketing podcast special. David Darmstandler: Hi, my name is David Darmstandler, I’m the CEO and co founder of an MSP and MSSP data path. Paul Green: And thank you very much for joining me for this special, David. So I want to explore today your story. I want to explore how you’ve built up the business, what the challenges have been on the way. And then in particular, there are two aspects that I want to examine because I think these are fascinating aspects that will affect a lot of MSPs. One of them is that transition from being an MSP, to being an MSSP, and we’ll come onto that later on. And also, I know you’ve acquired a couple of businesses on the way, and I think it would be useful to look at how you did that, what the pitfalls are and how you can position your MSP to be acquired by someone else, or go out and acquire an MSP yourself. Paul Green: So give us the overview of your business. Tell us when you started, what it was like in the first few years and sort of...

In this week’s episode Time can drag, time can fly, but there’s always one constant – we all easily spend too much time doing things that other people could be doing for us. Whether it’s implementing your marketing, sorting finance or day-to-day tasks, Paul introduces you to a unique desk toy that can help you see time differently and ultimately transform your MSP Also on this week’s show, did you hear the one about the MSP who also became a vendor because there was a gap in the market? Paul finds out from an MSP what it was like to create their own resellable cloud service and what ‘learns’ they can share Plus there’s a question from a listener that hits the nail on the head – we know we need to do marketing, but how do we know when it’s working? Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about outsourcing tasks, Paul mentioned UK-based firm TimeEtc, also the likes of Fiverr, Upwork & PeoplePerHour Find out more about the brilliant physical time-tracking tool Timeular Paul and his team use Basecamp to organise communication, tasks and projects Check out the free resources and ideas for improving your marketing at paulgreensmspmarketing.com/resources Paul’s special guest was Phil Donoghue from Cloud4 talking about how their Channel Host cloud business was born from their MSP business Many thanks to Steve Macklin from Pure IT for the question about whether your marketing is working or not On September 1st Paul will host a MSP Marketing Podcast Special, dedicated to the story of David Darmstandler from Data Path and how he grew his MSP business in a dramatic way You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Welcome to this week’s show. Here’s what’s coming up today. Phil Donoghue: We simply couldn’t find anybody who could provide the types of service and the levels of service that w...

In this week’s episode Has Coronavirus impacted your MSP? Maybe some clients have cancelled contracts. Or perhaps you’ve actually grown due to clients requesting more WFH projects. Whatever YOUR experience, it can be useful to hear how other MSPs are getting on. And in this week’s episode Paul’s joined by a special guest from Datto to discuss their latest ‘State of the MSP report’ Also this week Paul answers a brilliant question from a listener on how to use marketing to beat the competition, and position yourself as THE expert in your field Plus, Paul looks at the link between confidence and competence and why addressing these two factors can improve your team’s performance. Also, Google has made some things that could affect your search engine optimisation… you need to hear this. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about competence versus confidence, the book The Peter Principle was mentioned by Laurence J Peter Paul mentioned the new Core Web Vitals and other resources including those from Yoast and Moz Register for a free copy of Paul’s book Paul’s special guest was Alan Butler from Datto, talking about their ‘Global State of the MSP’ report Many thanks to Jason Watts from Neveco for the question about becoming seen as THE expert Find out more about Paul Green’s MSP Marketing Edge Paul’s guest on August 25th will be Phil Donoghue from Cloud4 talking about how their cloud business grew from their MSP business You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to episode 40. I’ve got a cracking one for you today. Here’s what’s coming up. Alan Butler: MSPs that are not traditionally in security, but they have end users asking them to support them, are now considering, how do I do this? Paul Green: I’m also answeri...

In this week’s episode It’s the holy grail of client relationships… becoming a ‘trusted partner’. Making the transition from being just a supplier to actually being a trusted partner will revolutionise your MSP and this week Paul explains how it can be done Also on the show this week, Paul’s joined by a special guest who can not only help you pick the phone up more often, but then go on to build stronger relationships once you have them connected Plus, how can you upgrade your website to help you win more business? Paul has a few simple things you can do that will make a big difference to your marketing. And on the subject of websites, he answers a great question from a listener about how to do split testing Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can join Paul in the MSP Marketing group on Facebook Paul’s special guest was communications expert Michelle Mills-Porter (find her on LinkedIn) talking about how to be better at selling on the phone. Get a copy of her book on Amazon called Phone Genius: The Art of Non-visual Communication Many thanks to Elly Whitehead from Evaporate for the question about doing split testing on website (in which Paul mentioned Google Optimize) Paul’s guest on August 18th will be Alan Butler from Datto, talking about their ‘Global State of the MSP’ report Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s, MSP Marketing podcast. Paul Green: Hello. And welcome to a brand new, fresh episode of the show. Here’s what’s coming up this week. Michelle Mills-Porter: I once booked an appointment from a cold call. I booked an appointment with the marketing director at Microsoft. I had him in absolute hysterics within just a few minutes, and he actually turned around to me and said, Michelle, if your organisation has got half your personality, then I will give them a job. Paul Green: Also going to look at how you can upgrade your website to win more business. And in a similar theme, I’m going to answer a question from an MSP about how to split test different webpages. Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: If you listen to this podcast often, and if you do, by the way, thank you so much for joining a growing audience of MSPs worldwide listening to this podcast. But you’ll have heard me say over the last few weeks that there are only three ways to g...

In this week’s episode Have you got the tattoo? Have you got ‘we don’t do discounts’ tattooed across your forehead? You should have! This week Paul explains why it’s important not to discount – and what you can offer instead as a sales incentive Also this week Paul chats to the owner of an MSP based in the States with 85 staff. He’s developed a great system to help you feel more like their boss and less like their babysitter! Paul’s also going to be looking at how you can run a marketing audit on your competitors, find out exactly what kind of marketing they’re doing and exactly what you can do to make sure you’re a step ahead Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing ways to analysis your competitors, Paul mentioned how to view their sitemaps by adding /sitemap.xml or just /sitemap after their domain, or googling “site:theirwebsite.com filetype:xml”. The other tools for tracking their marketing included the Wayback Machine, Google Alerts, Facbook’s Ad library and spyfu.com Find out more about the extensive marketing resources available from the MSP Marketing Edge Paul’s special guest was Peter Melby from Boss Or Babysitter and Greystone Technology talking about how to coach and keep your best staff Many thanks to John Benson from Yorkshire Tech for the question about using the likes of Customer Thermometer (in which Paul mentioned an addition to the 3 ways to grow your business from Jay Abraham) Paul’s guest on August 11th will be communications expert Michelle Mills-Porter (find her on LinkedIn) talking about how to be better at selling on the phone Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: What do you mean it’s already August? How did that happen? Here’s what’s coming up on today’s show. Peter Melby: Google has always...

In this week’s episode So, how DO you stand out and grab the attention of a potential client as they look to change their MSP? A great way to move yourself front-of-mind is to send a physical newsletter. And in this week’s show Paul offers some great practical advice on how to easily make this happen Plus, as most MSPs are run by people with a passion for technology and NOT for sales, Paul chats to a special guest who’s got a fantastic tool to create presentations and make selling easier Also in the show this week, not only the answer to a question on company logo creation, but the huge difference that another £1 or $1 of Monthly Recurring Revenue can make to your MSP Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Listen back to Episode 8 where Paul discussed the only 3 ways to grow your business from Jay Abraham Listen back to Episode 21 where Paul chatted about valuing your MSP with The IT Business Growth Expert Richard Tubb In discussing creating and sending a physical printed newsletter, Paul mentioned fiverr.com to find someone to help write or re-write the content, stannp.com for printing and sending the direct mail and mspmarketingedge.com as a possible source for the actual newsletter Order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business Paul’s special guest was Frank DeBenedetto from Two River Technology Group talking about the incredible AudIT tool for creating MSP sales presentations Many thanks to Alex Harvey from Snap for the question on the cost of logos (in which Paul mentioned fiverr.com, 99designs.co.uk, designcrowd.com, hatchwise.com, domoredesign.com and logocontest.com) Paul’s guest on August 4th will be Peter Melby from Boss Or Babysitter and Greystone Technology talking about how to coach and keep your best staff Please send any questions, ideally in audio-form...

In this week’s episode There’s lots of great stuff about social media marketing in this week’s show. Paul’s got it all – from why it’s important, to how to do more of it, what kind of content to produce and where to get it from Also on this week’s show, on the subject of social media content, it’s really important to create regular simple videos but what kit should you use? Paul lists everything he uses and explains the benefits of each device… and it won’t break the bank Plus Paul’s special guest this week is the owner of an MSP that identified a gap in the market and produced a brilliant tool for other MSPs to use. Listen to Greg’s story and think if there’s a way you too can develop a new product to increase your value during these uncertain times Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned a great source for source content – The Week In Breach from ID Agent (plus services that could help turn it into content that you can use like fiverr.com & copify.com) In discussing the video kit Paul uses for producing social media content, he mentioned the DJI Osmo Mobile gimble and the DJI Osmo Pocket camera. He also mentioned the Samson Meteor microphone Check out the resource site nuzoo.news from Glenn Robertson at Purechannels to find out what’s happening in the Channel Paul’s special guest was Greg Edwards from CryptoStopper talking about how to develop a solution once and sell it multiple times Many thanks to Olly Denhard from IT Trouble Free for the question about what kind of social media content to publish regularly Paul’s guest on July 28th will be Frank DeBenedetto from Two River Technology Group talking about the incredible AudIT tool for creating MSP sales presentations Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook

In this week’s episode We all know how important case studies are in helping to get new clients, but did you know there’s so much more you can do with one? This week on the show, Paul explains a few simple extra steps that you could apply to the process of creating and sharing case studies that could dramatically increase your sales close rate Also coming up this week, how to check if your MSP is sellable, from the expert special guest who works full-time in mergers and acquisitions Plus, along with a listener question about using ‘live chat’ on your website, Paul lays down a plan that could give you a content marketing super-power Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned a couple of brilliant books – They Ask, You Answer by Marcus Sheridan and Influence by Dr Robert Cialdini Some services for finding people to help curate case studies include fiverr.com, Upwork.com, PeoplePerHour.com & copify.com Find out about the low-cost marketing service MSP Marketing Edge Paul’s special guest was Linda Rose, MSP expert and author of ‘Get Acquired For Millions‘, talking about how best to sell your MSP (or at least improve it’s value) Many thanks to Ben Schneider from IT Guys for the question about whether to use live chat on your website (the couple of options were Tawk.to and Tidio.com) Paul’s guest on July 21st will be Greg Edwards from CryptoStopper talking about how to develop a solution once and sell it multiple times Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: A big warm welcome back to the show. Here’s what we’ve got lined up for you today....

In this week’s episode So right now you class yourself as an MSP, however the chance of you becoming an MSSP (a Managed Security Services Provider) in the next 5 to 10 years is quite high. As the importance of cyber security increases, in this week’s show Paul addresses what would be the main implications for your marketing Also on this week’s show – have you heard about the new book containing 84 nuggets of critical advice for MSPs, actually produced by MSPs? Author Mark Copeman joins Paul to talk about how he pulled this amazing piece of work together Paul’s also going to be talking about website rules. And the things you really should be doing to make your website better Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned some great services for finding people to create content for your website; fiverr.com, Upwork.com, PeoplePerHour.com & copify.com Check out the free online training courses and resources available on the site paulgreensmspmarketing.com/resources Paul’s special guest was MSP author, producer and entrepreneur Mark Copeman talking about the 101 nuggets of advice every MSP should use Many thanks to Adam Robinson from J2 Technology for the question about how to appear higher up search results In talking about other sites for content best practice and SEO, Paul mentioned hubspot.com, neilpatel.com, moz.com and semrush.com Thank you to Brian Mangum from Bright Flow Technologies for the lovely feedback! Paul’s guest on July 14th will be Linda Rose, MSP expert and author of ‘Get Acquired For Millions‘, talking about how best to sell your MSP (or at least improve it’s value) Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello. Somehow we’re in July already. How did that happen? Here’s what’s coming up on today’s show. Mark Copeman: I just thought that everybody’s looking for inspi...

In this week’s episode Although MSPs have had the opportunity during the Covid pandemic to service more clients needing homeworking solutions, the issue of client retention has never been so pressing. In this week’s show Paul’s joined by an expert in generating profitable growth to discuss the steps you can take to keep your clients Paul’s also going to be talking about a slightly delicate subject – the matter of your life expectancy and how your MSP is linked to it Along with a great question from a listener on marketing to prospects, Paul recommends an incredible book on negotiating that could save you money. Paul literally used it to save thousands and thousands of pounds Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert As mentioned, listen back to Episode 28 for the discussion surrounding the ‘wheel of life’, plus the conversation with Andy Edwards in Episode 2 about the best work / life balance Check out the books Paul mentioned called “The Top Five Regrets of the Dying” by Bronnie Ware and “Never Split the Difference” by Chris Voss and Tahl Raz Paul’s special guest was Ben Niernberg from MNJ Technologies and Ignyte talking about how to manage client retention in these unusual times Many thanks to Jacques from Ingenio Technologies for the question about how to look at MSP marketing from a prospect and not a tech The tools Paul mentioned to help with testing your website from a user’s point of view were User Brain, User Bob and User Insights Paul’s guest on July 7th will be MSP author, producer and entrepreneur Mark Copeman talking about the 84 nuggets of advice every MSP should use Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world, this...

In this week’s episode It may not be a word you thought you’d ever associate with your business, but do you want to feel ‘SEXY’?! This week Paul talks to an MSP video specialist about how to upgrade your image and influence people on your website through the power of video Plus on the show Paul introduces you to the marketing super power of understanding how prospects think – essentially if you want to influence what they buy, you’ve got to look through their eyes Also this week, the most frictionless call to action on your website for booking more phone calls with prospects. Plus there’s a brilliant question from a listener on which stats to check out in Google Analytics Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out how to get a book you can re-print as your own as part of the MSP Marketing Edge The tools Paul mentioned for self-service meeting scheduling were Calendly and Microsoft Bookings Paul’s special guest was Darren Wingham from MSPvideos.co.uk talking about how to make your MSP sexy with the power of video Many thanks to Simon Smyth from Ingenio for the question about the most important things to track in Google analytics (where Paul mentioned the website heat-map tracking tool HotJar) You can join Paul in the MSP Marketing group on Facebook Paul’s guest on June 30th will be Ben Niernberg from MNJ Technologies talking about how to manage client retention in these unusual times Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello, and welcome to a brand new episode of the show. Here’s what’s coming up today. Darren Wingham: The real story is the fact that they can save you hundreds of thousands of pounds from leaving your bank account without your knowledge, and people will respond to that, funnily enough. Paul Green: We’ll also be looking at what you should be tracking within Google analytics and what should be the most frictionless call to action on your website. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: There’s a distress task that I’ve got to tackle over the next few months, and I’m starting to get my head into gear for it. I call it a distress task because I’ll be honest it’s some...

In this week’s special episode Unless you’ve reached capacity, I bet you’d love more new clients. If this is something you struggle with (most MSPs do), then this special episode of the podcast is just for you. Listen to a real marketing deep dive between MSP owner Jim Smith and Paul Green. Jim, from Philadelphia-based Proper Sky, has been doing pretty much everything he can to attract more clients, but reached out to Paul to see if he was missing anything. As expected, Jim was already doing some great marketing. However now with Paul’s advice, is poised to make it work even harder and is preparing to invite more new clients into his business. The special extended episode this week has one sole focus – the full deep-dive conversation in it’s entirety. Listen as Jim discusses his MSP’s background, what marketing he’s tried so far and his honest feelings on running a growing MSP – it’s powerful stuff. There are definitely a couple of ‘light-bulb’ moments for Jim during this conversation and hopefully this special episode will help you too. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert A huge thank you to Jim Smith from Proper Sky for allowing this conversation to feature in the podcast Many sites and tools were mentioned during the conversation and all are details here… Email marketing & CRM tools Zoho CRM, Mailchimp, MailerLite, ActiveCampaign and InfusionSoft LinkedIn tools Dux-Soup, Linked Helper and Alfred Direct Mail tool Stannp Outsourcing services including fiverr.com, peopleperhour.com and upwork.com You can join Paul in the MSP Marketing group on Facebook Register for a free copy of Paul’s book Paul mentioned the service MSP Videos (also Darren Wingham from MSP Videos will be Paul’s guest next week, talking about the power of video for your MSP) Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription...

In this week’s episode Did you know there’s a link between Iron Man and your MSP? Paul explains why embracing the ‘Iron Man protocol’ could really make your MSP stand out in the crowd and boost your business These days when it comes to marketing your MSP, two things have changed everything. Special guest Heather Harlos from Bitdefender joins Paul to discuss how the shift to digital marketing has combined with the global pandemic to create new opportunities for MSPs Also this week, a listener to the show may not have a problem with recruiting 1st line technicians, but asks Paul for some advice on attracting those with greater experience Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Listen back to Episode 5 in which Paul discussed the legendary book Influence by Dr Robert Cialdini Register for a free copy of Paul’s book Paul’s special guests was Heather Harlos from Bitdefender talking about how marketing has changed in the digital age, in which the customer relationship tool HubSpot was mentioned Many thanks to Justin Chapman from Press Start Ltd for the question about recruiting 2nd and 3rd line techs (listen back to some great ideas for recruitment adverts in Episode 23 You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, here’s what’s coming up in this week’s show. Heather Harlos: It’s not always the right time to ask somebody to buy something, I think that’s something that salespeople miss. You probably shouldn’t ask them to buy something yet. Paul Green: We’re also going to be talking about email subject lines that get opens, because email marketing is still a powerful thing to do. And, how to recruit second and third line techs. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: So our family, along with around about 50 million other families around the world, have now got Disney Plus. I have to say, it’s a pretty good package, isn’t it? You’ve got your Star Wars in there, you’ve got all your classic Disney stuff, you’ve got The Simpsons. And, you’ve got Marvel, and I absolutely adore Marvel. Find me a 45 year old man, with the beating heart of a 14 year old boy inside him who doesn’t love Marvel. I think what Marvel have done over the last 10, 11 years, building up that cinematic universe, is just amazing.

In this week’s episode Google are not really in the search business, they’re in the experience business. Paul’s joined by an SEO expert (who also happens to be the VP of marketing at SolarWinds) to explain this and how you can appear higher in searches Did you know there’s a way to grow your business by 33% this year WITHOUT having to increase your activities by 33%? Paul explains the 3 simple steps that can help you achieve this Also this week, having your own podcast can seem appealing, but a question from a listener prompts Paul to go behind the scenes of his own show and explain the good, bad and ugly side of creating a weekly podcast Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about marketing legend Jay Abraham and his books Paul’s special guests was Kyle Sutton from SolarWinds talking about how to improve your search engine optimisation (his email is [email protected]) Kyle mentioned the fooling tools, Google Search Console, SEMrush and Google Business Many thanks to Wayne Stanley from Iron Dome for the question about starting your own podcast Paul currently uses a Samson Studio USB microphone and his producer James Lett uses a combination of Audacity, Adobe Audition and hosts the podcast on the Castos platform The guest on June 9th will be Heather Harlos from Bitdefender talking about how marketing has changed in the digital age You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green : It’s an absolute pleasure to be back on your d...

In this week’s episode Some of the best IT innovations are born from the simplest of ideas, just like the incredible physical Helpdesk Buttons that allow your users to summon support. Paul’s joined by Alex Permenter and his colleague Elizabeth Copeland to discuss how they developed this very clever concept and how you can use it to market your MSP Also in this week’s show, Paul talks about the immense impact of price increases and why you should be constantly nudging your prices up Plus Paul discusses the ‘wheel of life’. Business is so important and so consuming, but you have to remember all the other things that you need to have for a healthy balance Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Listen back to the episode discussing how best to price adhoc work here Find out more about Paul’s monthly marketing service at MSPmarketingedge.com Paul’s special guests were Alex Permenter and Elizabeth Copeland developers of the incredible Helpdesk Buttons Many thanks to Ashley Kennedy from Pure IT for the question on how to test social media effectiveness The guest on June 2nd will be Kyle Sutton from SolarWinds talking about how to improve your search engine optimisation You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to another packed show. Here’s what we’ve got coming up for you this week. Alex Permenter: We’re trying to figure out a way to make it very easy for end users to put in tickets. Somebody came up with the idea of physically hitting a button and we sort of laughed. Paul Green: We are also going to be looking at the immense impact of putting up your prices and answering a question for an MSP about how you know when your social media is working. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: I record this podcast quite a few weeks ahead and as of date of recording, we’re still in lockdown or quarantine here in the UK and we’re not supposed to leave our homes unless we’re going out either to go shopping for food or go for exercise or if our work can’t be done from home. Of course work like this can be done from home, can’t it? I have to say what’s been wonderful apart from the fact that weather’s been so nice,...

In this week’s episode What will be the new normal for MSPs when the pandemic is over? Paul’s joined by special guests Heather and Brian Johnson from Gozynta to talk about what we’re going to be facing and how you can spot some huge opportunities amongst the chaos We’re also going to be discussing growing through acquisition and whether or not you’ll be able to pick up some of your competitors because of everything that’s happening right now Also this week Paul has a ton of advice about the one thing that most likely to keep you awake in bed at 4am – cashflow management Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert While talking about growing by acquisition, Paul mentioned the past conversations with growth expert Jonathan Jay from The Dealmaker’s Academy in Episode 10, plus how MSPs are typically valued with The IT Business Growth Expert Richard Tubb in Episode 21 Order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business Paul’s special guests were Brian and Heather Johnson from Gozynta talking about finding new opportunities during financially uncertain times. Within this they mentioned one of their products Mobius Connect and Tixt Many thanks to Jason Watts from Neveco for the question about making tech cool The guest on May 26th will be Alex Permenter and Elizabeth Copeland developers of the incredible Helpdesk Buttons You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Well I can’t quite believe it. We’ve been doing this podcast for half a year now. It feels both longer and shorter in so many different ways. Here’s what we’ve got coming up on today’s show. Heather Johnson: And then everything’s different. You’re in a new...

In this week’s episode We look at why most technicians are so bad at upselling, and how to motivate them to tell you when your clients really should be buying extra services from you We also look at how much you charge contract clients per hour for ad hoc work – it’s probably not enough, so get ready to put your prices up! Plus this week Paul talks to the people behind a brilliant cybersecurity plug-in for ConnectWise Automate. And answers a question from an MSP on how you can differentiate yourself from all the other MSPs out there Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul’s special guest was Scott Springer from Third-Wall talking about a new cybersecurity plug-in for ConnectWise Automate Many thanks to Martin Limburn from Limbtec for the question about differentiation While talking about how to stand out against other MSPs, Paul mentioned the video service MSPvideos.co.uk The guest on May 19th will be Brian and Heather Johnson from Gozynta talking about finding new opportunities during financially uncertain times You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to a fresh new episode of the show straight out of the oven. Here’s what I’ve got coming up for you today. Scott Springer: Bad guys always find a way in and we identified the primary ways that that happens and we built a plugin that makes taking care of those vulnerability really easy to do. Paul Green: We’re also going to look at how much you charged contract clients for ad hoc work, and it’s probably not enough, which is good news for your profit margins. And we’re going to answer a question from an MSP about how to differentiate yourself from all of your competitors. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: So we do record this podcast quite a few weeks in advance, and as I’m recording this one, we’re still in lockdown in the UK and my nine year old daughter and I, obviously we’re in the house, we’ve been in the house, more or less just the two of us, every single day. You get the drill. I’m sure it’s the same with you and your family. So what we’ve done of course is we’ve fallen into new patterns, brand new ways of working. She’s doing her schoolwork in the morning. I’m being interrupted by her while I’m doing my work in the morning. And then the afternoons she does her own thing and I carry on working. But one of the things...

In this week’s episode The world is gripped by a pandemic and offices everywhere are deserted. It may sound like the premise for a movie, but of course it’s sadly real. This week’s one-off special episode looks at how best to manage the fragmented workforce of an MSP during the Coronavirus lockdown. Paul’s joined by HR specialist Emma Wynne to discuss the affect that homeworking, financial uncertainty and strained communication can have on your team. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Many thanks to Emma Wynne from Gateway HR for being Paul’s special guest The guest on May 12th will be Scott Springer from Third-Wall talking a new cybersecurity plug-in for ConnectWise Automate You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world, this is Paul Green’s MSP marketing podcast. Paul Green: Hello and welcome to Episode 25. And in a change to the advertised program, we’re going to scrap the usual format this week for an MSP marketing podcast special. You see with everything that’s happening around the world right now and the impact on our businesses, it’s easy to look at how we can protect our clients. It’s easy to look at how we can do more marketing and get more new business in. And there is plenty of new business to be won right now. But there’s one other aspect that’s absolutely critical that certainly in this forum we haven’t talked about yet, and that’s looking after your team, your people, your staff. And that’s what I’ve invited this very special guest to join me today to talk about how you can protect your team right now and over the next few months. Emma Wynne: Hi, I’m Emma Wynne I own Gateway HR. Set up at 12 1/2 years ago now, mainly working with micro and small businesses to help them manage and develop their people better. Paul Green: So thank you for joining me at such short notice Emma. We did only concoct this one a few days ago, just before the transmission date. And I was talking to some of my MSP clients over the last couple of weeks really and we realised that the subject of looking after your own staff, so the MSPs looking after their teams, was something we hadn’t really addressed and hadn’t seen addressed in many different places. Paul Green: So obviously you and I have known each other for a very long time. I think it must be getting up to eight, nine years or so now. You did the HR for my last business and thank you very much for looking after those people and helping me get rid of the ones I didn’t want, in the most legal and incorrect way of course. Paul Green: Today I want to talk about the more, if you like, the more fluffy side of people. So I don’t want to talk about HR, I don’t want to talk about laws because obviously our audience on this podcast is MSPs all around the world. But I do want to talk about three specifi...

In this week’s episode It’s natural to baulk at the idea of turning away perfectly good clients, but specialising in a market niche doesn’t mean you need limit your options. Join Paul as he explains how you can still maintain a broad range of clients whilst boosting your business by marketing within a specific niche Not only will we be looking at the traffic that you drive to your website and how to improve your conversion rate, but Paul also answers a brilliant question from a listener about the best kind of ‘call to action’ to put on your MSP website Plus a special guest joining Paul to to explain how you could boost your monthly recurring revenue by selling a whitelist antivirus solution, rather than a traditional blacklisting one. It’s called PC Matic and we find out how their whitelisting process means it’s all ready to re-sell Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert During the discussion about improving conversions, Paul mentioned the AIDA marketing formula and services from Hotjar.com, Google Optimize & Optimizely Find out more about Paul Green’s MSP Marketing Edge The guest was Corey Munson from PC Matic talking about how to resell their whitelist antivirus solution During the MSP question about the best call to action on a website, Paul mentioned the plugin from calendly.com The guest on May 5th will be Emma Wynne from Gateway HR with an extended discussion about how to look after staff during the Coronavirus lockdown You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, here’s what’s coming up in today’s show. Corey Munson: Even for the least tech savvy out there, I think it’s easy to consume and appreciate the benefit. Paul Green: We’re also going to be looking at the marketing super power of niching, particularly when you do it in a single vertical; and I’m answering a question for an MSP about the best call to action to put on your website . Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Sometimes as business owners, we think the answer is just to send more traffic to our website. “Let’s get lots more traffic. Let’s drive some Google ads. Let’s do some...

In this week’s episode You’re great at the technical side of your business and you have some pretty good marketing ideas too – but why do we find it so hard to execute both at the same time? Paul’s joined by a special guest who understands the challenge and can offer a solution This week, there’s a deep dive into the psychology of recruitment and why we plump for second best when we really need an A Team If you ARE looking for new staff, particularly if it’s second line or third line staff, Paul has a great recruitment advert concept for you to try. Plus he answers a question from an MSP about the best subject lines for emails Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the book How to Hire A-Players by Eric Herrenkohl You can order your free copy of the book Updating Servers Doesn’t Grow Your Business right here Paul’s guest was Kevin Clune from MSP Growth Hacks and author of The MSP Growth Funnel, talking about how to pick the right marketing strategy for your MSP Thank you to James Wakefield from Contedia for the question about email subject lines The guest on April 28th will be Corey Munson from PC Matic talking about how to resell their whitelist antivirus solution You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Welcome back to another dive into marketing, growing and making the most of your MSP even in these difficult times. Here’s what’s coming up in this week’s show. Kevin Clune: It’s really difficult to focus on growth, when you have all these technical issues and the day to day heading over your head. Paul Green: Plus if you are looking for new staff, particularly if it’s second line or third line staff, I’ve got a great recruitment advert concept for you to try. And I’m going to be answering your question from an MSP about the best subject lines for emails. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: I’ve got a friend I WhatsApp with quite a lot and he’s a very successful person. By successful, I mean he’s got a couple of businesses and he’s achieved most of the things that he wants to achieve in life. That’s my...

In this week’s episode It can be harder than you think to get business from a quality referral. You may be doing a great job but Paul explains why some people will never be able to recommend you Now more than ever we need to be looking after ourselves, and this week Paul has some great tips to make sure you’re doing the right thing by your business, your family and yourself Also in this week’s episode a BBC producer explains how to increase the chances of getting coverage in the media. And find out what an authority website is (and why you should get one) Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Maslow’s Hierarchy of Needs Read about Paul’s MSP Ultimate Net Profit Bootcamp Paul mentioned the book Unstoppable Referrals by Steve Gordon Paul’s guest was BBC radio producer Tara Dolby talking about how to gain media exposure Thank you to Dan Martin from Platinum Business Systems for the question about authority sites The guest on April 21st will be Kevin Clune from MSP Growth Hacks and author of The MSP Growth Funnel, talking about how to pick the right marketing strategy for your MSP You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing podcast. Paul Green: Hello and welcome back to the show, here’s what we’ve got coming up for you today. Tara Dolby: We often get contacted by people completely out of the blue. Sometimes when you talk to them, it’s a case of you’ve never listened to what we do. Paul Green: We’re also going to be looking at how to generate more referrals from your existing clients, and a great marketing concept to introduce you to is something called authority sites. Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: Got a bit of a message for you today, and it’s that you need to be better at looking after yourself and keeping yourself healthy and well. And I’m not talking about everything that’s happening in the news and the world and all of that at the moment, I’m talking about just you running the business. Because I was talking to one of my clients last week, we had a chat on Zoom, he runs an MSP and he was exhausted, I could see it in his face, I could hear it in his words. He was mentally, emotionally, physically exhausted, and this person...

In this week’s episode Hopefully your MSP has been growing at a decent rate (current blip aside) and continues to be successful, but is it REALLY heading in the right direction? This week Paul lays out some of the best KPIs – Key Performance Indicators – that can provide you with the real answers IT Business Growth Expert Richard Tubb joins Paul to explain how much your MSP would be worth if you sold it tomorrow Also this week Paul looks at how to overcome objections at sales meetings. And answers a question for an MSP on whether or not to use Google adverts Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing the best KPIs, Paul mentioned his MSP Mastermind groups and a previous podcast episode featuring Joe Pannone from CW Dash Credit to MSP Anthony Thackray from AGT Computer Services for the great question to close a sales meeting Find out more the marketing content available from the MSP Marketing Edge Paul’s guest was The IT Business Growth Expert Richard Tubb (click here for his newsletter) talking about how to value your MSP During the conversation, Paul mentioned a previous podcast guest Jonathan Jay, who explained how to grow via acquisition Thank you to Steven Pretlove from CCS IT Solutions for the question about the best use of Google Ads Here’s the link to find the Google Ads course on udemy.com The guest on April 14th will be BBC radio producer Tara Dolby talking about how to gain media exposure You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, the MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Do you know this podcast has gone so quickly? We’ve made it through to episode 21 and this is what’s coming up in today’s show. Richard Tubb: How can they look at extracting themselves from the business so that business is actually worth more without them? Paul Green: We’re also going to be looking at how to overcome obje...

In this week’s episode It’s devastating for any business to suffer an IT security breach, but when it happens to an MSP it could mean ‘game over’. Following a huge story in the channel about the foiled hacking of an MSP, Paul explains how talking about your security measures could improve relationships with clients and prospects alike Also this week, and on the subject of security, how a simple phishing test could lead to increased monthly recurring revenue There’s also a fascinating conversation with a special guest about how to see IT buying from a client’s point of view. And a great listener question on how to build trust with prospects Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Read the article from CRN about the three vendors that foiled the hacking of an MSP While talking about security training, Paul mentioned Knowbe4 and also the phishing test from Phishing Box Order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business Paul’s guest was Tracy Pound from Maximity talking about the best way to converse with prospects Thank you to Raffi Jamgotchian from Triada Networks for the question about how to build loyalty with prospects The guest on April 7th will be the IT Business Growth Expert Richard Tubb (find out more here) talking about how to value your MSP Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hello and welcome to episode 20. Here’s what’s coming up in this week’s show. Tracy Pound: We can’t bandy around those types of terms, not knowing whether or not the receiver of our message really understands what it is that we’re trying to say. Paul Green: We’re also going to be talking about a great tool that will help your clients and prospects to self-identify if they need phishing training, and we’ve got a question from an MSP about how to build trust with prospects. Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: I think one of the scariest things you can talk to any MSP about is the prospect of you being hacked. I mean could you just imagine how business ending it would be if you got hacked and through you, the hackers accessed your clients? There’s virtually no way back from that. I’m looking at an article on crn.com back from February and the headline is, “I’m Selling Access To An MSP:...

In this week’s episode You could be getting the edge over your competitors by giving your clients something which will automatically market your MSP and also streamline in-bound service tickets – Paul explains more about physical Helpdesk Buttons As your MSP grows and the temptation increases to financially reward your staff, Paul suggests this might not be the best use of your money Also in this week’s show, how re-selling websites can be an easier source of monthly recurring revenue. And Paul answers a question from an MSP about the best way to test a direct mail campaign Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert The brilliant solution for giving your clients physical helpdesk buttons is from helpdeskbuttons.com Join Paul and over 600 MSPs in his Facebook group James Lyon from mspwhitelabelwebsites.com was Paul’s guest talking about selling white-label websites Thank you to Andy Newbrook from Crusade Computers Solutions for the question about direct mail The guest on March 31st will be Tracy Pound from Maximity talking about the best way to converse with prospects Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Here’s what’s coming up in the show. James Lyon: We’re offering a refresh, completely free, which would encourage them to stay on board as well. It is very much about longterm revenue and that longterm profit generation as well. Paul Green: We’ve also got a very clever idea for some physical help desk buttons that you can give to your clients. And we’re going to answer a question from an MSP about whether or not he should test his marketing to a general audience or a very specific vertical. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: Have you ever had that thing when you’ve been out for lunch or dinner with some of your friends, but people who don’t own their own business, people who are employees, wage slaves, and the bills come in and however much the bill is, you’ve just grabbed it and you’ve said, “I’ll get this.” And they’ve all looked at you with astonishment on their faces, because there’s actually a couple of things happening in this situation. Paul Green: The first thing is when you’re grabbing it, you’re fully intending to put that on your business aren’t you? You’re fully intending for the business to pay for it and essentially you’re reducing your tax bill. Yay, you’re generous to your friends and your tax bill goes down at the same time. That’s a huge bonus. So that’s the firs...

In this week’s episode In a change to the advertised programme, Paul introduces a special panel discussing the effect Coronavirus may have on MSPs and their clients In this special episode industry experts Nigel Moore, Glenn Robertson and Andrew Eardley join Paul to highlight how MSPs can protect themselves during this challenging time; the potential benefit to client relationships and why it’s important to keep your marketing going right now Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul’s panel featured Nigel Moore from The Tech Tribe, Glenn Robertson from Purechannels and Andrew Eardley from MSP Easy Tools The Coronavirus statistics came from the free Worldometer tool The video conference and virtual meeting tools mentioned included Zoom, WebEx and 8×8 The guest on March 24th will be James Lyon from mspwhitelabelwebsites.com talking about how to increase MRR by selling websites Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Join Paul and over more than MSPs in his Facebook group Episode transcription Voice over: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to this special edition of the show. Now a change to the advertised programme, we’re going to be discussing the business impact of the coronavirus and how MSPs around the world can protect their businesses now and actually use this maybe as an opportunity to grow turnover and net profit. Paul Green: So I pulled together a panel of people that I trust to talk about four things. We’re going to talk about the short-term impact, the longer term impacts, the need more than ever before for more and more monthly recurring revenue, and why you must never ever stop marketing, especially at a time like this. Paul Green: Before I introduce my panel, let’s just set some context here. So normally this podcast is recorded weeks ahead, but not this special edition. In fact, if you’re listening to this on the day of broadcast, we recorded it yesterday, Monday th...

In this week’s episode There is an apparent shortage of cybersecurity talent and skills which is one of the key challenges MSPs have today in providing cybersecurity services to their customers. Special guest JP Kehoe from Skout joins Paul to explain how you can provide your clients with a better solution Everyone has lost out to a competitor at some point. And Paul explains a few simple techniques that can help stop this happening and make your MSP stand out from the crowd Also in this week’s show Paul tells you about a website where your clients can find out for themselves just how rubbish their passwords actually are. And answers a question for an MSP on how to track his competitors Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert While discussing better ways to stand out from competitors, Paul mentioned cakesnextday.com and betterproposals.io The tools to indirectly help sell password managers are howsecureismypassword.net and passwordsgenerator.net To sign up for a free place on Paul’s new UK tour, check out paulgreensMSPmarketing.com/lunch Paul’s guest was JP Kehoe from Skout Cybersecurity talking about how to drive MRR with cybersecurity Thank you to Jack Peploe from Evaporate for the question about tracking competitors The tracking tools mentioned were watchthatpage.com, followthatpage.com, fluxguard.com, agenty.com and visualping.io The guest on March 17th will be James Lyon from mspwhitelabelwebsites.com talking about selling website creation Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Here we go for another week then. This is what’s coming up in today’s show. JP Kehoe: There is a tremendous shortage of cybersecurity talent and skills. That’s one of the key challenges MSPs have today in providing cybersecurity services to their customers. Paul Green: I’m also going to tell you about a website where your clients can find out for themselves just how rubbish their passwords actually are, and we’re answering a question for an MSP on how he can track his competitors. Voiceover: Paul Green’s MSP Marketing po...

In this week’s episode It’s massively frustrating for a promising new deal to evaporate because the client has decided to stay with their incumbent MSP, but it happens all too often. Understanding why this happens is the key to overcoming the issue and Paul has some fantastic insight and advice It may not be great for your waistline (!) but Paul also explains why making regular bookings for the best placed table in your favourite local restaurant could make the world of difference to your MSP’s net profit Also in this week’s show, a listener asks if physical direct mail has a place in the modern world. And Glenn Robertson from Purechannels is back with an update on the millions of pounds of free marketing money that you could be tapping into Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to Paul Green’s MSP Marketing Edge service Paul’s returning guest talking about unspent MDF (Marketing Development Fund) was with Glenn Robertson, MD and owner of Purechannels Also hear Glenn in Episode 1 of Paul Green’s MSP Marketing Podcast The question about direct mail came from Craig Sharp from Abussi The guest on March 10th will be JP Kehoe from Skout Cybersecurity talking about how to use security to drive MRR Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello and welcome to the podcast. Here’s what’s coming up in today’s show. Glenn Robertson: Vendors want to sell as much of their stuff as possible and the MSP or the partner that can help that is going to be the one that’s well-treated. Paul Green: We’re also going to look at why you should be taking your clients to lunch at least once a year because it’s the most direct and reliable way to sell them more of your stuff. And i’m going to be answering a question from an MSP about whether or not you should be using more direct mail. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: So currently the greatest stress in my life is the fact that I’m moving house. Sold my house back in November, found a lovely place to live in a little village just outside of Milton Keens in the UK and that’s all fine. It’s a very short chain. There’s only two transactions in the chain, should all have been done back at the beginning of February and it’s still currently going through and it’s still a little bit of a nightmare. Paul Green: Now the problem isn’t me because I’ve bought and sold several houses. I’ve got some investment properties. I understand houses. I know what the risks are. It’s not a great deal for me. It’s just finding the right place and making it happen. The people that I’m buying from equ...

In this week’s episode If you use ConnectWise, there’s an extremely powerful and FREE tool that can extract and display information in a way you may never have seen before. Paul’s joined by the Joe Pannone to explain more about CWDash There’s understandably still nervousness around being GDPR compliant (in the UK anyway), however Paul has details about a brilliant service that can not only find you virtually any email address, but also use that email for marketing too Also in the week’s episode Paul discusses the power of taking action. And answers a listener’s question about whether MSPs should use Instagram Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert The emailing finding tool Paul mentioned is called Hunter.io To book a place on one of the free MSP marketing lunches, just go to paulgreensmspmarketing.com/lunch Paul’s guest was Joe Pannone from Forza Technology Solutions talking about extracting useful data from ConnectWise using the brilliant free tool CWDash Find the video Paul has also recorded with Joe Pannone here The guest on March 3rd will once again be Glenn Robertson, MD and owner of Purechannels. with an update on unspent free MDF (Marketing Development Fund) Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to this week’s show. I’ve got a corker for you this week and this is what’s coming up. Joe Pannone: It made a dramatic change. And our clients saw it by the way, they saw it and they loved it. It really, really helped us and most importantly our clients. Paul Green: We’re also going to be talking about whether or not you should be using Instagram to get new clients and how to find anyone’s email address and drop them a cold email. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: I truly believe that life is better when you are an action orientated individual. And I say this after working quite closely with a lot of business owners for nearly 15 years, and the ones who take action, who get things done, who have an idea and then act on it almost immediately, regardless of what else is happening in their lives, they seem to be the ones who make the most progress. And because they make the most progress, they get the most satisfaction from their businesses, from their lives. And because they get that satisfaction, they take that happiness home and you can see it’s a virtuous circle. Now I do meet a lot of business owners, a huge amount of MSP owners who have really good intentions, and we all have those good intentions sometimes, but they f...

In this week’s episode Windows Virtual Desktop is gaining some traction with MSPs as a re-sellable product, but a lot of people still have questions around best practice. Special guest Joseph Landes from Nerdio is an ex-Microsoft employee and is back to share some brilliant tips Paul’s also got an idea for you to integrate Have I been Pwned into your website as a data capture tool Plus find out how to sell more password managers; get clients excited about telecoms; and identify (and fire) your Internal Terrorist Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Read more about Gallup’s research on employee engagement types Paul has researched and written a series on employee engagement, read it here The tool to create pass-phrases is useapassphrase.com Paul discussed the site to help check if an account or password has been breached haveibeenpwned.com The API from Have I Been Pwned has been turned into a free WordPress plugin available with Paul Green’s MSP Marketing Edge service Paul’s guest talking about the best way to re-sell Windows Virtual Desktop was Joseph Landes from Nerdio (you can find part 1 of his interview discussing how to improve margins selling Azure here) The guest on Feb 25th will be Joe Pannone from CWDash talking about extracting useful data from ConnectWise Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to episode 14. Here’s what’s coming up in today’s show. Joseph Landes: A few months ago, Microsoft released Windows Virtual Desktop. Since then we have been fairly overwhelmed with demand. Paul Green: That’s Joseph Landes from Nerdio. We’re going to be playing the second part of his interview talking about how to sell more Windows Virtual Desktop. I’ve also got an idea for you to integrate, Have I been Pwned into your website as a data capture tool. And a way to tell clients how to set passwords which seems easier to them. But will actually sell you more password managers. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Once you’ve got about five or six staff, that’s when you start to realise that you’re almost a full time par...

In this week’s episode MSPs thrive or dive on the successful completion of small technical tasks. Paul suggests an easy solution for those times when a simple small mistake can be devastating to the business Check out the first of a two-part interview with an ex-Microsoft employee who can help you sell Azure with fantastic margins Also in this week’s episode; how to spend more time out of the business with the Three Plus One plan. And the best way to run an email marketing campaign Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find copies of the book The Checklist Manifesto by Atul Gawande on Amazon Paul mentioned services and tools including IT Glue, ConnectWise & AutoTask Find out more about the video production services for MSPs websites at mspvideos.co.uk Paul’s guest talking about the best way to re-sell Microsoft Azure was Joseph Landes from Nerdio (who will also be back next week talking about Windows Virtual Desktop) You can order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business right here The concept of the ‘Learning Zone’ was in reference to previous guest Fiona Challis who runs the The Next Gen Sales Acceleration Academy The question about the best type of email campaign to run came from Andrew Eardley from Prompt PC Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello. Here’s what’s coming up on today’s show. Joseph Landes: Taking advantage of these five suggestions that we’ve made. You can easily make up to 80% margins on Azure. You can save up to 80% off the list price of Azure. Paul Green: That’s Joseph Landes from from Nerdio. He’s going to be telling you later on how you can sell more Azure and make a lot more profit on it. We’re also going to be talking about checklisting everything in the business using paper, not screens, and I’m going to be answering a question for an MSP about the most powerful form of e...

In this week’s episode Not many people have heard about the Impact Box, but Paul talks about some MSPs are using them to tip prospects over the edge and turn them into happy clients Also in this week’s episode; you may not realise it but you have a Hassle Bucket in your brain. And Paul explains how to stop it overflowing Plus special guests join Paul to discuss selling more hardware to customers and finding time to get the important stuff done Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert There is more on the concept of a ‘Hassle Bucket’ and how to manage yours here Here’s a link to Paul’s Facebook group for MSP Marketing Paul’s guest talking about how to sell more hardware to your clients was James Cust from Warranty Master They discussed services and tools including IT Glue, Kaseya, ConnectWise & AutoTask The question about how to prioritise important work came from Andy Price from Initial IT Our guest on the next show on 11th February to talk about the best way to re-sell Microsoft Azure will be Joseph Landes from Nerdio Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Got another cracker for you this week. Here’s what’s coming up. James Cust: And we’ll be able to see real live data about their estate, and see an overview of devices which are in warranty, get the idea of the proportion of their estate, which ultimately is unprotected. Paul Green: We’re also going to be talking about something called an impact box. It’s a bunch of stuff that you send to them in the post to push them over the edge. And I’ll be answering your question about how to prioritise what’s most important every day. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: I want to start today by talking about hassle buckets. I believe that every single one of us has a hassle bucket inside our head. So what’s a hassle bucket? Well, it’s a measure for how much hassle, how much grief and stress we can deal with at any one time. Paul Green: And some people’s buckets are very deep. They can take enormous amounts of hassle before their bucket overflows and they run into problems. Other people’s buckets are more shallow. I don’t believe that you’re born with a s...

In this week’s episode As your MSP grows and you take on more staff, there’s an increased chance you’ll be criticised by those that work for you. Paul explains how this can actually be a good thing for your business and leadership Also in this week’s episode, how a simple paperclip can keep your business on track; details of a monthly pack of marketing material; and James Newell joins Paul to share some amazing advice about improving sales techniques This podcast is fully interactive and listener Sam has a great question about how an MSP owner can force clients to stop bothering them with historic technical support! Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to Paul’s Facebook group for MSP Marketing The MSP Marketing Edge is at www.mspmarketingedge.com Paul’s guest on the show talking about how to become even better at sales was James Newell from Clear Sales Message The question about how to stop clients bothering you with support issues came from Sam Veillet from Calibre Connections Our guest on the next show on 4th February to talk about how to sell more hardware to your clients is James Cust from Warranty Master Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello, I’ve got a great one for you today. Here’s what’s coming up. James Newell: You might be too embarrassed to question me on what that actually means, and I’ll lose the sale because I’ve assumed that you know what I’m talking about. Paul Green: We’re also going to explore a very simple but very powerful idea that will help you and your team to do the things that grow the business every single day, even when they’re jobs that no one really likes doing. And I’m going to answer a question from an MSP about how you stop your clients coming to you personally for tech support when there’s actually a team that they should be going to. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: I was catching up over the weekend with a really good friend of mine, John, who is a business owner as well. He has some kind of engineering business. I don’t quite understand what they do, but we were talking about the burden of staff and they’ve all worked together for a long time. And something happened to him a couple of weeks ago, which really has bothered him at quite a deep emotional level, which was he became aware that two members of his team were discussing him on WhatsApp. And I can’t remember the de...

In this week’s episode Find out how MSPs are starting to make small changes to their business, but larger changes in their marketing, to be front-of-mind in a future where cyber security comes first This week’s big interview is with business acquisition expert Jonathan Jay. Find out how it’s possible to grow your business via acquisition but without the off-putting costs Also this week, Paul asks if now is the right time to out-source more of the ‘hassle’ work, plus there’s a great question from listener Olly about how to find time to improve a business Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul talked about outsourcing specialists, including Continuum and Inbay Find out more about Paul’s blatant plug for MSP Easy Tools Paul’s guest on the show talking about how to grow through acquisition is Jonathan Jay from The Dealmaker’s Academy Check out some of the books from the brilliant aforementioned Stephen Covey The question about how to find time to work on the business came from Olly Denhard from IT Trouble Free Our guest on the next show on 28th January to talk about how to become even better at sales is James Newell from Clear Sales Message Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hello. Here’s what’s coming up in this week’s show. Jonathan Jay: As soon as you realise that the amount of money that you have in your bank account is not going to influence your ability to make an acquisition, you realise that yes, you can grow via acquisition. Paul Green: We’re also going to look at whether you should be outsourcing more from your business. Certainly something as simple as your NOC and we’re going to answer a question from an MSP on how to get more stuff done. Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: If you look at the evolution of IT support over the last 10, 20 years or so, it’s very clear for us now to look back and see that break/fix, which is still a business model used by many people, but break/fix was not a great business model because you’re inherently sitting, waiting for work to come in. And I know there are many pure break/fi...

In this week’s episode If you’re looking to get more new clients you need to be sure your time is spent as effectively as possible. So Paul talks about the one killer question that can save you from wasting time chasing prospects If there’s one prospecting tool that can help you stand out in the market and attract new clients, it’s dark web monitoring. Paul chats to Matt Soloman from ID Agent who pioneered the service and explains how to use it in the best way In this week’s episode Paul also identifies the one thing your website really needs. And there’s a great question from listener Ben from the ITGUYS about running campaigns on LinkedIn Plus, with the start of a new year, it’s a great time to take a fresh look at personal future financial planning and embrace any new perspective it may bring to your MSP Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about the video production services for MSPs websites at mspvideos.co.uk This week’s guest talking about the power of Dark Web Monitoring is Matt Solomon from ID Agent The question about LinkedIn campaigns came from Ben Schneider from ITGUYS Find out more about the tool to help generate LinkedIn connections called Dux-Soup Our guest on the next show on 21st January to talk about how to grow through acquisition is Jonathan Jay from The Dealmaker’s Academy Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello, here’s what’s coming up on this week’s show. Matt Solomon: You’ve trusted us with your business and I’m telling you this wasn’t a thing that we were worried about two years ago, but now it’s absolutely a risk to your organisation. Paul Green: We’re also going to be talking about how to run an effective LinkedIn campaign. And I’ve got a sales question so powerful you must ask it of every single prospect. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: I want to start off by talking about something slightly dull but actually very important and that’s financial planning. You see I’m moving house at the moment and I’m using the opportunity to review my will and just to look at my insurance policies and general finance planning in general. And I think this is something that as business owners, we don’t really take very seriously. I think because we’re in charge of our own destiny. And to a certain extent in charge of our own income, we never get...

In this week’s episode Welcome back to Paul Green’s MSP Marketing Podcast and the first episode for a brand new year. As we take stock from 2019 and look ahead to an exciting 2020, Paul explains how writing your own business book could make the next twelve months for your MSP even more successful Spoiler alert – there may just be a lightbulb moment waiting for you in this week’s episode. Paul introduces you to the work of expert marketer Jay Abraham and his three simple steps to grow a business Nigel Moore is today’s guest. The successful ex-MSP owner, and founder of The Tech Tribe, discusses how he’d run an MSP differently with the benefit of hindsight There’s a brilliant question from podcast subscriber Krunal about how and when to do the marketing for your MSP Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about marketer and business consultant Jay Abraham and his books You can order your free copy of the book Updating Servers Doesn’t Grow Your Business right here The likes of fivver.com and peopleperhour.com are great places to look for writers to help with your book An alternative to creating your own book is to be given one with your name already on it via the MSP Marketing Edge package This week’s guest is MSP expert Nigel Moore from The Tech Tribe The question about the Profit Matrix came from Krunal Patel from Onega Our guest on the next show on 14th January to talk about ‘dark web monitoring’ is Matt Solomon from ID Agent Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hello and welcome back to the show. Here’s what’s coming up today. Nigel Moore: Owned an MSP. I sold an MSP and now I teach and coach MSPs how to avoid the bajillion mistakes that I made when I had my MSP. Paul Green: We are also going to be talking about how this year you’re going to need your own book to help your MSP to stand out and be completely different to all of your competitors. I’m going to introduce you to...

In this week’s episode Whilst LinkedIn is seen as the leading business marketing platform, Paul explains how Facebook can still do an amazing job for you, by using their remarketing tools On the subject of LinkedIn, special guest Fiona Challis (an MSP sales expert) shares some great tips on using LinkedIn to drive lead generation There’s a brilliant question from podcast subscriber Mike about how and when to do the marketing for your MSP Plus Paul explains how Christmas could be an extra magical time for your business The show is taking a holiday too – episode 8 is out on Tuesday 7th January 2020 Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can find out more about remarketing on Facebook here Here’s a link to Paul’s Facebook group for MSP Marketing Thank you to special guest Fiona Challis who runs the The Next Gen Sales Acceleration Academy The question about how to find time for marketing came from Mike Annesley from Mikrotek Solutions Ltd Our guest on the next show on 7th January will be MSP expert Nigel Moore from The Tech Tribe Episode transcription Voiceover: Made in the UK, for MSP’s around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Here’s what’s coming up in our last show before Christmas. Fiona: They’re sending these big, long and impersonal messages that, they’re really just taking what they would have said in a cold call and put that in a LinkedIn message and expecting a result. Paul Green: I’m also going to tell you how you can utterly dominate online advertising for a very select number of your hottest prospects. We got a great question we’re going to answer about, how do you find time to implement marketing stuff in your MSP every single day? Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: So this is the last podcast I’m going to do before Christmas. In fact, we’re going to have a two week break, no podcast next week or the week after the next one, episode eight will be out on the 7th of January. What I like at this time of year, is we’re just a week or so away from Christmas. What I love is the the opportunity to disconnect from the business a little bit, really get back into family time and, really enjoy some policy time, not just with the people I love, but also in my own head, and to me that’s the power of holidays. I talked about this back in episode two and about how important it is for us to have quality holiday time. At this time of year, it’s a good reminder that actually, it’s good for us to mentally disconnect from the day to day stuff in our business. Because you and me, we’re business owners, we started something amazing, it’s our baby, we want to throw everything into it and make as much of it as we can and we tend to obsess ov...

In this week’s episode Google Analytics is an extremely powerful tool, but using it can often feel daunting. Paul has found a simpler and more visual way to understand what people are really doing on your website Not that you should sell up and move on (well, not yet), but Paul introduces you to a couple of incredibly insightful books; one of which explains why a ‘ready to sell’ mentality could really help improve the way you feel about your business Paul welcomes special guest Andrew Eardley to talk about a package of tools that could be easily re-sold for increased Monthly Recurring Revenue (and they make life easier for your techs, too) And there’s a great question from the audience about whether virtual offices are really worth it Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert The two incredible books Paul talked about were E-Myth Revisited by Michael Gerber and Built To Sell by John Warrillow The book Paul mentioned in the previous episode was Influence by Dr Robert Cialdini To help systemise your business, Paul mentioned the tools called IT Glue and IT Boost The tool to better understand what’s users are really doing on your website is Hot Jar MSP Marketing Edge is the marketing content service Paul mentioned Thank you to special guest Andrew Eardsley, the MSP who has created MSP Easy Tools The great question about virtual offices was posed by Greg Micallef from GMA Next week’s guest will be MSP sales expert Fiona Challis who runs the The Next Gen Sales Acceleration Academy Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello. Here’s what’s coming up on this week’s show. Andrew Eardley: In terms of security, I’m sleeping way better at night because I’m no longer worrying about if a client gets breached and they start threatening us with court...

In this week’s episode Reading of physical books maybe declining, but if there’s just ONE book you check out (or even listen to on Audible), Paul explains how Influence by Robert Cialdini could transform the way you market your MSP Some of the best potential sales people in your MSP could be the technicians. However you may find they either don’t want to do it or aren’t very good at it. Paul talks about something called the Profit Matrix that can easily help everyone contribute towards increased net profit Did you know there’s a free book all about improving your MSP’s marketing? Paul has all the details Nearly every MSP wants to grow their business. Specialist accountant Rob Bowden joins Paul to explain how not all growth is good growth There’s a great question about the amount of time that should be spent on LinkedIn and Paul shares some tips on how best to use it Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to the book Paul mentioned Influence by Dr Robert Cialdini You can find more interesting reading on the Profit Matrix here This is the link to order your free copy of Paul Green’s book Upgrading Servers Doesn’t Grow Your Business The special guest was Robert Bowden from MSP accounting specialist Brooklands Accountants. His website is mspaccountant.com Thank you to Kevin Ackland from Systems & Solutions for the great question about how much time to spend on LinkedIn Next week’s guest will be Andrew Eardley from MSP Easy Tools who will be explain how they developed a some tools that MSPs can re-sell for greater MRR Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Have I got a cracker of a show for you this week, here’s what’s coming up. Robert Bowden: Can’t really turn around to your staff and say, “Well, I’m sorry guys, we’re not getting paid for 60 days on this. Can you wait until the end of next month and we’ll pay you double.” Paul Green: We’re also going to be talking about how something called the profit matrix completely, totally changes the profit situation in any IT support business and I’m going to be answering a question later on about how long you should be spending on LinkedIn every single day. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: One of the things that I’m most proud of when I greet new people into my house is my book collection. So we’ve got so many books as a family that we actually converted one of our spare rooms into a library, which sounds grand, but it’s just a whole load of bookshelves and we have, I me...

In this week’s episode In a world where nearly every communication is digital, Paul talks about traditional direct mail, how to modernise its use and how it could help to get you in front of prospects Here are the keys to a time machine. What would you tell your 20-year-old self? Monthly Recurring Revenue is best kind of revenue. And Paul has found a couple of products that you could re-sell A lot of MSPs don’t realise the huge difference a well performing website could make to their new client enquiries. Special guest Louise Towler from marketing agency Indigo Tree explains Every single drive to work you’ll encounter branded commercial vehicles. You may even have your own. Find out more about the difference between good signage, bad signage and what it can do for your business Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to the book Paul mentioned ‘The E-Myth Revisited‘ by Michael Gerber To submit the advice you’d give your 20 year old self, or for any other questions or feedback on the show, the address is [email protected] Have you used Docmail? Here’s just a selection of the ‘video cards’ used for marketing on Amazon For more details on the suite of security and monitoring tools that can be re-sold for increased MRR, just visit mspeasytools.com The special guest was Louise Towler from the website & marketing agency Indigo Tree Thank you to Jon Cross from Crosstek for the great question about vehicle branding Next week’s guest will be Robert Bowden from MSP accounting specialist Brooklands Accountants who will be explain how to make your business more financially robust, even when there’s a steady stream of revenue Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, here’s what’s coming up on this week’s show. Louise Towler: Really important that the words are very reassuring and you don’t just talk about the geeky stuff that perhaps people might be searching for in Google. Paul Green: We’re also going to look at whether your MSP should be sending out direct mail, more stuff in the post, to your prospects, and I’ve got a questi...

In this week’s episode It may sound drastic, but getting rid of one of your worst clients could be transformational for your business. Paul’s done it and the results were ASTONISHING How are your sales team selling? Special guest Scott Tyson of Auvik talks about how to increase revenue by adopting a simple sales process, how to trust your team and when it’s time to walk away from a potential customer Also in this episode, there’s a brilliant question answered about how to reach business owners on Facebook… details of a video service for MSP websites… and Paul explains how you can link personal goals to your business goals Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s the website for the service MSP Videos, that produces excellent video content for websites The special guest talking about how to run a world-class sales operation is Scott Tyson of Auvik who also mentioned Sandler sales training and the Frankly MSP podcast Thanks to Murray Thorpe from network and AV solutions specialist Cablers Ltd for the question about reaching business owners on Facebook Here’s the link to Paul’s Facebook group for MSP Marketing Find out more about the Pareto Principle (the 80/20 Rule) Paul mentioned Next week’s guest will be Louise Towler of IndigoTree, who will be explain the essential ingredients for a great website The email address for show feedback or any questions is [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul: Here’s a look at what’s coming up on this week’s show. Scott Tyson: There’s no good going into a Mercedes dealership looking for a sports car and the guy comes out and says, “I’ve got this great station wagon for you to buy.” Paul: We’re also going to look at how the actions that you take or don’t take every single day directly affect the lifestyle that you have. And I’ve got a question from an MSP owner about how to reach business decision makers on Facebook. Voiceover: Paul Green’s MSP Marketing podcast. Paul: Now some will see this as controversial. You should fire more clients. And my reasoning for that is the 80/20 rule. Basically, input and output aren’t equal. And it was Alfredo Pareto who was an Italian economist and I think in the 19th century, and he one day standing on his balcony, probably having an ice cream or Cornetto, and he looked out and he...

In this week’s episode MRR (Monthly Recurring Revenue) forms a CRITICAL part of your business, Paul tells you about two great services that could be an easy re-sell It’s time to stop selling the same way to different people. Special guest Andy Edwards helps you to sell more effectively, by understanding the 4 main personality types. Every prospect fits into one of the types Also in this episode, there’s a brilliant question answered about the type of video to put on your website… details of some free marketing lunches to help boost your business… and Paul explains how a good work / life balance is easily achievable Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Check out the book Paul mentioned called “The Top Five Regrets of the Dying” Here’s a link to get Paul Green’s book “Updating Servers Doesn’t Grow Your Business“ Find out about the productivity and monitoring service Activtrak here Visit uptimerobot.com for employee monitoring Details on the FREE marketing lunches are right here The special guest talking about the 4 different personality types was speaker, coach and trainer Andy Edwards. The website about the 4 personality types is Yoo or you can visit Andy’s personal site here Thanks to Jamie Seviour from IT support and consultants Geeking It Simple for the question about the type of video to have on your website Next week’s guest will be Scott Tyson of Auvik, who will be explaining how to systemise sales for greater revenue The email address for show feedback or any questions is [email protected] Episode transcription Voiceover: Made in the U.K. for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Here’s what’s coming up on this week’s show. Andy Edwards: Be brief, be bright, be gone. Recognise those four different personality styles, and your sales will go up. Paul Green: Plus, we’ll be looking at two monthly recurring revenue services that you really should be selling, and asking what kind of video content works best on your website? Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: Hi. This is Paul Green, and welcome to the show. Now, what I’m about to tell you I don’t want you to judge me on this. I’m not telling you this to boast. I’m not telling you this for any other reason than I want to help you to get away from your business a little bit more. Paul Green: You see, my nine-year-old daughter, Matilda, and I, we’ve just been si...

In this week’s episode There’s a fine line between successful and poor performing MSPs and IT support companies. Paul offers some great insight into the mindset required to make your business fly. Paul tells you about a fantastic tool to help increase your LinkedIn connections and how the platform can really help you as part of your ‘Connect, Content & Call’ strategy. If you have little time for creating marketing content, Paul explains how this can be done for you. Did you know there’s a whole load of free money to help with your marketing going unused? It’s called MDF and special guest Glenn Robertson explains how to apply for it. There’s a brilliant question from the audience about the time it takes for MSPs to win new work. Show notes Out every Tuesday on your favourite podcast platform. Presented by Paul Green, an MSP marketing expert. Find out about the Dux-Soup plugin here. Visit the website mentioned for MSP Marketing Edge at mspmarketingedge.com The brilliant interview about unspent MDF (Marketing Development Fund) was with Glenn Robertson, MD and owner of Purechannels. Thanks to Anthony Thackray from AGT Computer Services for the question about the time it takes to get new clients. Future guests mentioned include Andy Edwards of Yoo, who will be explaining how to sell to different types of people. The email address for show feedback or any questions is [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to this brand new podcast. Here’s what’s coming up in this week’s show. Glenn Robertson: Everybody wins because if you’re selling more stuff, you make more money. That means a vendor makes more money, that means they’re going to be happier and the cycle continues. Paul Green: Plus we’re going to look at an automated tool that will help you to grow your LinkedIn connections. I’m going to address why it takes so long for an MSP to win new clients. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Hello, this is Paul Green and welcome to the first ever MSP Marketing Podcast. Now my aim every single week is to give you 25, 30 minutes of a boost. I want to give you some motivation, some ideas, some clever stuff that you can take that other MSPs are doing around the world and you can bring it into your business and really make a difference to your business quite quickly and quite dramatically. Stuff that’s going to help you to get more new clients, stuff that is going to help you to grow your monthly recurring revenue and ultimately have an impact on your net profits. Paul Green: Because when you address those...

Welcome to Paul Green's MSP Marketing Podcast Discover how to win new clients and make more profit for your MSP. Each episode is about 30 minutes long. You can watch on YouTube, listen to the full episodes at mspmarketingedge.com, or on your preferred podcast platform. There's a new episode every Tuesday - subscribe wherever you listen.