Paul Green's MSP Marketing Podcast

In this week’s episode YOU know you’ll do an awesome job for a potential new client, but how do you convince THEM of this? You need to totally remove the perceived risk of dealing with your MSP. This week Paul looks at risk reversals, also known as guarantees Also, while online ‘gated content’ can help you build your database, which pieces of content should you protect (unless someone enters their details) and which should be made freely available? Plus Paul’s featured guest this week will tell you how you can take one content idea and turn it into multiple pieces of content Featured guest Thank you to Praveen Ramesh from SuperOps.ai for joining Paul to talk about how to create lots of content from just one podcast. Praveen handles all things growth and product marketing at SuperOps.ai. He’s super passionate about helping MSPs overcome their go-to-market challenges, and achieve sustainable growth – that’s the reason you will see him sharing everything he knows about marketing and growth throughout many MSP communities. When not thinking about marketing, you will see him binging videos on productivity and cricket! Connect with Praveen on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Many thanks to Derek Morgan from Nexon Asia Pacific for recommending the book The Perfect Close by James Muir On August 17th Paul will be joined by Greg Jones from Datto, talking about the co-managed opportunities for MSPs Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hi, there, and welcome back to the show. Here’s what we’ve got lined up for you this week. Praveen Ramesh: Two to three social media posts, a couple of video posts, and what is the marketing expertise that you would need to produce this content? Literally zero. Paul Green: That’s Praveen Ramesh from SuperOps. He’s going to be here later on the show. We’ve also got Derek Morgan joining us later on with a great book suggestion. And we’re going to be talking about risk reversal. There is a perceived risk of buying from your MSP. What can you do to completely eliminate that risk? Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: One of the most common practices on websites is to do some kind of gated content. Now, what I mean by gated content is there is a gate. They have to open the gate in order to access the content. So the most classic example of this is where you have some kind of a giveaway, perhaps a guide or a book or something like that. And in...

In this week’s episode Doesn’t it feel like there are a million things to focus on AT THE SAME TIME to grow a successful MSP? In terms of growth, there are really just three things to focus on. This week Paul looks at the right way to think about your business’s growth Also, how would your MSP cope if you suddenly disappeared… literally, right now? From kidnapping (!) to illness, there are several events that could take you away from the business unexpectedly. Paul explains what you can prepare so the business continues to thrive whether you’re there or not Plus on the show this week, we’ve got an another awesome prize – a physical time-tracker that really could change your life. And Paul’s featured guest could inspire you to create a new revenue stream Featured guest Thank you to John Clark from Solutions Shared for joining Paul to talk about how he created a new revenue stream based around customising Microsoft Dynamics. John Clark is the founder and a director of Solutions Shared Ltd. With a background in software engineering, consultancy, IT infrastructure and Microsoft SharePoint, John started his CRM consulting career in 2008. Over the years, he has transitioned Solutions Shared from being an IT support company that did some CRM consultancy, to being 100% focused on the implementation of CRM for small and medium sized businesses. Connect with John on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Producer James Lett told you about the chance to win a Timeular tracker dice and lifetime Pro membership – find out more and enter HERE (closes midnight Sunday 8th August 2021 UK time) You can join Paul in the MSP Marketing group on Facebook Many thanks to Nate Freedman from Tech Pro Marketing for recommending the book Who: The A Method for Hiring by Geoff Smart and Randy Street On August 10th Paul will be joined by Praveen Ramesh from Superops.ai talking about how to create lots of content just by listening to one podcast Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday, for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hi there. Welcome to episode 90 of the podcast. Here’s what we got coming up for you this week. John Clark: There are an awful lot of clients out there who may have legacy systems. We’re actually currently migrating someone from Lotus Notes. Paul Green:

In this week’s episode You’re listening to a podcast for MSPs, so you’ll know all about glorious ‘monthly recurring revenue’… but do you know how best to grow it for your business? This week Paul shows you the 3 core areas to focus on Also, do you have your ‘scatter work’ under control? On the show Paul explains what ‘scatter work’ is, why it’s inevitable and how to get it under control so you have more time for the important stuff Plus on the show this week, your clients will increasingly be turning to you to help them be more data compliant. Listen to a fascinating conversation with a data security expert about how you can benefit from this opportunity Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Paul Green’s MSP Marketing Edge Paul’s special guest was Kevin Coppins, from Spirion, talking about how best to deal with your client’s data security compliance Many thanks to Ernest Murry from Genuine Technology Group for recommending the book Leadership and Self-Deception from The Arbinger Institute On August 3rd Paul will be joined by John Clark from Solutions Shared, talking about creating a new revenue stream based around customising Microsoft dynamics Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hi there, and welcome to the show. Here’s what we got coming up for you this week. Kevin Coppins: Guess what? Next month, a new compliance law is passed; a new regulation comes forward. Paul Green: We’re also going to be talking about the holy trinity of monthly recurring revenue: three things that you should do at the same time, to grow the average revenue per user per month. And we’ve got a book suggestion from an MSP just like you. I’ll play that to you at the end of today’s show. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: There’s a certain type of working, which seems to plague MSPs more than any other kind of business owner that I’ve ever worked with. And that type of work is known as scatter work. What’s scatter work? It’s kind of a word I’ve made up, but it describes where you’re trying to get things done, and you can’t ever really deeply focus in and settle into a task, because you’re being constantly interrupted by other people: be that phone calls, messages, emails, that urgent knock on the door when, “Uh, something has gone wrong, and we need you.” All of these things, all thes...

In this week’s special episode Have you ever wondered how you’re going to generate millions in revenue for your MSP? In this special episode, you can hear how one owner did it Jamie Warner of eNerds joins Paul to explain exactly how he grew his MSP organically to over A$9 million in revenue Also in this special episode find out how he commercialised a solution to fix an internal issue, and created a new customer experience (CX) platform Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert This week Paul hosts a special episode featuring Jamie Warner, CEO of eNerds and Invarosoft. The show takes a deep dive into how Jamie built his MSP to over $9 million in revenue Paul mentioned the book Unstoppable Referrals by Steve Gordon In discussing marketing concepts, Jamie mentioned the book Purple Cow by Seth Godin, all about getting noticed DeskDirector and Helpdesk Buttons were mentioned while talking about the growth of CX platforms On July 27th Paul’s special guest will be Kevin Coppins, from Spirion, talking about how best to deal with your client’s data security compliance Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs all around the world. This is an MSP Marketing Podcast special. Paul Green: Hello, and welcome to another MSP Marketing Podcast special. These are our most listened to episodes and no wonder we have an amazing guest for you today. I’ve got a guy from Australia who’s going to tell us how he did it. Now, over the last 21 years, he’s built up, with his brother, from scratch a business that’s now doing around about 7 million US dollars a year. It’s an incredible story that he’s got for us today. He’s also going to tell us how he’s along the way become the owner of his own vendor. How he saw a problem and actually launched his own solution for that problem as well. It’s a fascinating story, and I’m delighted to welcome you to the subject of today’s very, very special episode. Jamie Warner: Hi, Paul. Thanks for having me. My name is Jamie Warner, and I’m the CEO of eNerds and Invarosoft. Paul Green: We’re going to talk about both of those businesses today. I want to start, Jamie, with the eNerds story. Thank you so much for joining me on this podcast. eNerds has got to be one of the best names I’ve...

In this week’s episode With all the security news over the last few weeks, you’ve put together a new security bundle and now you want to launch it to your clients and prospects. It’s great you’re excited about the new stack you’re selling, but how do you get others to care about it? Especially when they’re “uneducated” about security matters, compared to you. This week on the show Paul gives some great advice on educating clients and prospects so your offering sells itself Also, do you get stressed about recruitment? If you’re finding it hard to attract the right kind of future employees, here’s a different way to look at recruitment Plus Paul’s special guest this week is an expert in turning OK businesses into highly sellable businesses. It’s an awesome approach because it can make your MSP even more profitable and enjoyable to run, whether you want to sell it now or not Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Paul’s special guest was the business guide Steve Preda, bringing his book to life called ‘Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business’ During the conversation Steve mentioned the great books ‘The E-Myth Revisited‘ by Michael Gerber and Traction by Gino Wickman Try Steve’s buyability assessment Many thanks to Nancy Sabino for recommending the book The Power of Introverts in a World That Can’t Stop Talking by Susan Cain On July 20th Paul presents a special extended podcast with featuring Jamie Warner, CEO of eNerds and Invarosoft. The show will take a deep dive into how Jamie built his MSP to over $9 million in revenue Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: I’ve got a cracker for you today. Here’s what’s coming up in the show. Steve Preda:

In this week’s episode One day you’ll want to sell your MSP. It might be years away, but it’s a good habit to start to look at your business now, in the way your potential buyer will in the future Want to get even more traffic to your website? An SEO expert joins Paul to reveal what else you can do to optimise your on-line presence Speaking of your website, have you heard about ‘exit intent pop ups’? And are they right for your website? They could help generate more leads… Paul explains more Plus, how about an amazing prize for life?! In the show this week you can win a lifetime membership to the MSP community The Tech Tribe Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about the importance of running your business as if you were trying to sell it, Paul mentioned the great book Built To Sell by John Warrillow (and his podcast) Register for a free copy of Paul’s book Paul mentioned Google Optimize when discussing the benefits of testing an ‘exit intent pop up’ Producer James Lett told you about the chance to win a lifetime membership to the Tech Tribe – enter HERE (closes midnight Sunday 11th July 2021 UK time) Paul’s special guest was Joey Donovan Guido from Cuppa SEO Web Design and the author of A Holistic Guide to Online Marketing, talking about how to get more traffic to your website In the conversation, Joey mentioned BrightLocal (that could help you with citations) plus Google My Business Many thanks to Christian Fleming from Northstar IT for recommending the book Zero Negativity by Ant Middleton On July 13th Paul will be joined by the business guide Steve Preda, talking about how to make your MSP self managing, fast growing, and highly profitable Please send any questions, ideally in audio-form (or any other feedback) to [email protected]...

In this week’s episode Few MSP owners enjoy selling. And so inevitably at some point, everyone considers getting in a sales person to replace themselves. This is the right way of thinking for the long-term… but you absolutely never ever want to hire a commission-only sales person. Paul explains why in today’s podcast Also on the show this week, how do you go about getting free publicity and what do you do with it when you get it? Listen as Paul (a former journalist) helps you get the most out of the traditional ‘press release’ There’s also a fascinating conversation with an E-Learning expert – it’s an area of huge growth and you’ll discover how your MSP can benefit Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul spoke more back in Episode 72 about why and how to use a ‘phone person’ Find out more about Paul Green’s MSP Marketing Edge (that includes monthly press releases) Set up a Google Alert to help you track media coverage Read more about the research surrounding the future value of the E-Learning market Paul’s special guest was Derek Morgan from Nexon Asia Pacific talking about how to train your clients to buy more (find out more at Clip Training) Many thanks to Bob Layton from Digital Defense for recommending the book Smarter Faster Better by Charles Duhigg On July 6th Paul will be joined by the online marketing consultant Joey Donovan Guido, talking about how to get more traffic to your website Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Thank you so much for giving me your ears for the next 20, 25 minutes or so. Here’s what we’ve got coming up in today’s show. Derek Morgan: Users can actually go onto that platform and easily search and find the answers to the questions that they’re after. Paul Green: We’re also going to be talking about why your MSP should be sending out regular press releases to your local media and to news blogs. Plus we’ve got another book suggestion at the end of the show, and we’re going to be telling you about a competition we’re doing next week to win an incredible prize. Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: There’s a question that about two or th...

In this week’s episode It’s not in any way about being lazy – but you do need to stop personally working on so many tasks. If you free yourself from jobs that someone else can do for you, then you can focus your valuable attention on growing your business… and actually enjoying life. This week on the show Paul explains how you can do this Also on the show this week, you may have noticed that LinkedIn has changed its rules around connecting with people. Paul’s joined by an expert special guest to look at what’s changed and how this might affect your MSP Plus, how’s your About Us page on your site? It’s the second most important page on your site. And this week Paul gives you some great practical advice on how to make it as good as it can be Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out about the physical time tracking tool Paul mentioned called Timeular Register for a free copy of Paul’s book Paul’s special guest was Nate Freedman from Tech Pro Marketing talking about the new restrictions applied by LinkedIn Check out the unofficial LinkedIn automation tool Dux-Soup Find out more about LinkedIn’s other native content hosting solutions, for example Newsletters Paul was looking forward to his future conversation with Praveen Ramesh from Superops.ai all about marketing and LinkedIn Many thanks to Rebecca Finken from Traction 4 Success for recommending the book Who Not How by Dan Sullivan & Dr. Benjamin Hardy On June 29th Paul will be joined by Derek Morgan from Nexon Asia Pacific talking about how to train your clients to buy more Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s, MSP Marketing podcast. Paul Green: I am delighted to be back with you, and we’ve got a cracker of a show for you this week. Here’s what’s coming up. Nate Freedman: In the older days when LinkedIn was maybe a l...

In this week’s episode One of the easiest ways to get new clients is to find other businesses that have the same clients as you, but aren’t in competition with you, and form a strategic partnership. Paul tells you how to do that in today’s podcast Also on the show this week, we all know web traffic can be increased with better Search Engine Optimisation, but is it really something you can do yourself? Plus listen for a special interview with an MSP who increased the scale of his business by acquiring 10 other MSPs within the last 5 years. It’s a fascinating conversation and there could be elements that you could copy within your business Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s the blog post Paul mentioned on the subject of ‘Can I DIY my own SEO?’ Try a Udemy course if you’d like to try to learn more about SEO Find out more about Paul Green’s MSP Marketing Edge content service, that includes a book that you can call your own Paul’s special guest was Ian Maclellan from Cloudstream Technology talking about how he bought 10 MSPs in 5 years, plus the revolutionary connectivity solution Neutrino8 Many thanks to Andrew Eardsley from MSP Easy Tools for recommending the book Eat That Frog! by Brian Tracy On June 22nd Paul will be joined by Nate Freedman from Tech Pro Marketing talking about the new restrictions applied by LinkedIn Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is ‎Paul Green’s MSP Marketing Podcast. ‎Paul Green: Hi there. Hello. Welcome to episode 83. Here’s what we’ve got coming up for you this week. Ian Maclellan: Over the last five years, I’ve bought 10 MSPs, I’m very happy to give guidance if anyone wants to try this. ‎Paul Green: That’s Ian Maclellan. An MSP owner, who’s going to be on the show later on today. We’ve also got Andrew Eardley another MSP. He’s going to be back later on towards the end of the podcast to suggest a great book suggestion for you. We’ll also be talking about how you can set up joint ventures with other companies that have exactly the same clients as you, that aren’t in competition with you. The goal is to get t...

In this week’s episode There are good times and bad times to talk strategically with clients. In this week’s show, Paul wants to make sure you don’t find out it’s a bad time the hard way. You’ll discover the best times to do strategic review meetings Also on the show this week, a great piece on offline marketing. Sure, online tools are easy (Facebook, Google, email etc), but there are a load of other offline tools that are just as powerful Plus listen out for a fantastic interview with an MSP with a pretty unique pricing model and a book suggestion that could transform your MSP Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about strategic reviews, Paul mentioned vCIO Toolbox and Managed Services Platform as example tools Listen back to Episode 12, all about the concept of the ‘impact box’ Find out more about Paul Green’s MSP Marketing Edge Here’s just a selection of the ‘video greeting cards’ on Amazon that you could send in your impact box Register for a free copy of Paul’s book Paul’s special guest was Ernest Murray from Genuine Technology Group talking about his unique pricing and bundling model Many thanks to Luis Giraldo from N-able for recommending the book Value-Based Fees by Alan Weiss On June 15th Paul will be joined by Ian Maclellan from Cloudstream Technology talking about how he bought 10 MSPs in 5 years Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Well, hi there. It’s great to be back with you. Here’s what we got coming up on the show this week. Ernest Murray: We do not have a per user price and we do not have a per workstation price. Paul Green: We’ll be talking about the offline marketing tools that you should be using. Almost everyone talks about online marketing tools these days, I find that the offline ones can be more effective....

In this week’s episode You know you’ve got to do it at some point, but are you nervous about putting up your prices? Especially during these challenging times? This week Paul explains how and when you should make an increase Also on the show this week – you could win an incredible prize. Listen to find out how to win a brand new smart watch Plus listen for a list of the best qualifying questions to ask prospects. And Paul’s special guest talks about how they closed their break/fix business to start an MSP Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Producer James told you about the chance to win a Ticwatch Pro 3 GPS – enter HERE (closes midnight Sunday 6th June 2021 UK time) Paul’s special guest, who he met through the Tech Tribe, was Nancy Sabino from Sabino Comp Tech talking about why and how she closed her IT business in favour of starting an MSP You can enjoy an awesome discount from the Tech Tribe membership because you’re a listener to Paul’s podcast Justin Esgar from Virtua Consulting Group recommended his own book Appitalize on Your Idea On June 8th Paul will be joined by Ernest Murray from Genuine Technology Group talking about his unique pricing and bundling model Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome back to the podcast. Here’s what we’ve got coming up for you this week. Nancy Sabino: Oh, my God. That was hard. We went from a list of 300 businesses that we worked with on a break/fix basis. We got it down to 10. Paul Green: Plus, we’re going to be talking about the best qualification questions that you can ask your prospects. You’ve only got a finite amount of time on this world, you might as well invest it into talking to the people most likely to go on to become clients of yours. Plus, we’re going to start a brand new thing in the show where we give things away. Every couple of weeks or so, we’ll have a competition with some cool stuff for you to win. Today, we’re giving away a brand new GPS smartwatch. I’ll tell you how you can win...

In this week’s episode What’s the best way to build trust with prospects quickly? Lots of genuine reviews from your clients. Getting them can be a challenge, so this week Paul explains how to do it Also on the show this week, in-depth guidance on starting your own podcast – whether it’s worth the hassle and how to get started. You’ll get a peek behind the scenes of our podcast Or if a podcast isn’t right, could you do more with video instead of audio? There’s a special guest who has really embraced video marketing for his MSP and he reveals how it could work for you too Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Paul Green’s MSP Marketing Edge content service Paul uses a Samson USB microphone, the Castos podcast host and his producer is James Lett Paul mentioned Influence by Dr Robert Cialdini in regards to ‘social proof’ Paul’s special guest was Christian Fleming from Northstar IT talking about how to grow with great video marketing – please give his Facebook page a like Thank you to John Davis ‘the Corporate Action Hero’ for recommending the book Off Balance On Purpose by Dan Thurmon On June 1st Paul will be joined by Nancy Sabino from Sabino Comp Tech talking about why and how she closed her IT business in favour of starting an MSP Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Welcome to episode 80 of the show. Here’s what we’ve got coming up for you this week. Christian Fleming: Never record it if you’re not in the mood because it’s bloody obvious on camera. Paul Green: We’re also going to look at an easy way for you to get more positive reviews from your delighted clients. And we’ve got a book suggestion about making yourself uncomfortable in order to achieve your big goals. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: I feel like this week’s show is the AV show. The audio visual show because later on our interview is with Christian Fleming who started his own YouTube...

In this week’s episode Whatever you think of LinkedIn, one thing’s clear – you need to build an audience there… and then grow your relationship with your contacts by giving them valuable content. This week Paul talks about how frequently you should be posting content on LinkedIn Also on the show this week, a cyber security expert joins Paul to discuss how you can best demonstrate value to your clients around your security offerings Plus ever read a great book, but then forgotten the ‘take-away’ points? Paul has a fantastic solution to keep your knowledge alive Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about how often to post on LinkedIn, Paul mentioned the content about maximising LinkedIn from Episode 63 To buy or create a visual representation of your favourite book, you could try platforms like visualsynopsis.com, readingraphics.com, Pinterest, fiverr.com or upwork.com Find out more about Paul Green’s MSP Marketing Edge Paul’s special guest was Bob Layton from Digital Defense talking about how to demonstrate value with cyber security protection Thank you to Jake Gardner from Gunners Office Equipment for recommending the book Question-Based Selling by Tom Freese On May 25th Paul will be joined by Christian Fleming from Northstar IT talking about how to grow with great video marketing Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Greens MSP Marketing Podcast. Paul Green: Hi. Hello, and welcome to the show. Here’s what we’ve got coming up for you this week. Rebecca Finken: A lot of entrepreneurs, they run their businesses on egos and subjective emotions, which doesn’t always give you the real true picture. Paul Green: We’ve also got a great book suggestion later on about how looking after your people better can actually help your bottom line. I’ve also got an opportunity for you to get a free copy of my book on MSP marketing. If you don’t already ha...

In this week’s episode If you find writing content for your website a painful and slow process, you’re not alone. This week Paul has a great 5 step process for easily creating original content Also on the show this week, should you use LinkedIn’s InMail or Messages to contact prospects? Plus there’s a great book suggestion all about how your people can drive your profits. And a special guest explains why you need an ‘Entrepreneurial Operating System’ Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about what kind of content to write, Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan Register for a free copy of Paul’s book Paul’s special guest was Rebecca Finken from Traction 4 Success talking about Gino Wickman‘s ‘entrepreneurial operating system’ and why you need one (also check out his book Traction) Here’s a link to the book Paul mentioned ‘The E-Myth Revisited‘ by Michael Gerber Thank you to Stephen King from GrowthForce for recommending the book Take Care of Your People by Paul Sarvadi On May 18th Paul will be joined by Bob Layton from Digital Defense talking about how to demonstrate value with cyber security protection Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Greens MSP Marketing Podcast. Paul Green: Hi. Hello, and welcome to the show. Here’s what we’ve got coming up for you this week. Rebecca Finken: A lot of entrepreneurs, they run their businesses on egos and subjective emotions, which doesn’t always give you the real true picture. Paul Green: We’ve also got a great book suggestion later on about how looking after your people better can actually help your bottom line. I’ve also got an opportunity for you to get a free copy of my bo...

In this week’s episode If you find content writing for your website a painful and slow process, you’re not alone. This week Paul has a great 5 step process for easily creating original content Also on the show this week, should you use LinkedIn’s InMail or Messages to contact prospects? Plus there’s a great book suggestion all about how your people can drive your profits and a special guest explains why you need an ‘Entrepreneurial Operating System’ Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about what kind of content to write, Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan Register for a free copy of Paul’s book Paul’s special guest was Rebecca Finken from Traction 4 Success talking about Gino Wickman‘s ‘entrepreneurial operating system’ and why you need one (also check out his book Traction) Here’s a link to the book Paul mentioned ‘The E-Myth Revisited‘ by Michael Gerber Thank you to Stephen King from GrowthForce for recommending the book Take Care of Your People by Paul Sarvadi On May 18th Paul will be joined by Bob Layton from Digital Defense talking about how to demonstrate value with cyber security protection Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Greens MSP Marketing Podcast. Paul Green: Hi. Hello, and welcome to the show. Here’s what we’ve got coming up for you this week. Rebecca Finken: A lot of entrepreneurs, they run their businesses on egos and subjective emotions, which doesn’t always give you the real true picture. Paul Green: We’ve also got a great book suggestion later on about how looking after your people better can actually help your bottom line. I’ve also got an opportunity for you to get...

In this week’s episode You don’t need a beach… you don’t need to be slavered in factor 50… but you DO need a break. This week Paul talks about the new trend of never ending working – and why it’s bad for you Also on the show this week, what exactly is a ‘trust badge’ and why should your website have one? Plus there’s a brilliant interview with a special guest who has a service that can 1) stop your clients from suffering a totally preventable breach, 2) let your first line techs do third line work, and 3) create a new stream of Monthly Recurring Revenue for you Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Check out this free web tool to convert logos to grayscale so you can use them on your website as ‘trust badges’ Sign up for Paul’s entry-level Marketing Accelerator training Paul’s special guest was Andrew Eardsley from MSP Easy Tools talking about some hidden security problems in Office 365 (for more on Andrew’s story, listen back to Episode 6) Thank you to Robert Bowden from mspaccountant.com for recommending the book Chasing Daylight by Eugene O’Kelly On May 11th Paul will be joined by Rebecca Finken talking about what an ‘entrepreneurial operating system’ is and why you need one Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh, every Tuesday, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Tilda: Hi, my name’s Tilda and welcome to my dad’s podcast. Here’s what the old man’s got coming up in the show this week. Andrew Eardley: We’ve seen quite a few examples. MSPs that didn’t know they were breached, cyber criminals were already in. Tilda: Also coming up in the show, why you should put trust badges on your website. I have no clue what those are, but I’m sure my dad will tell you. Also, he’s going to try and flog you a really good training course. And he’s going to bang on a bit about taking holidays. Anyway, I’ve got more important things to do. Here’s my dad. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: “Dad, can I have a Burger King?” “Only if you record some lines from my podcast.” “Oh, do I have to?” “Yes, you do.” Thank you for that Tilda. Welcome to this week’s podcast. And I want to stay on that kind of family theme for our first segment today because I want to talk about holidays. Holidays are so important, aren’t they? And I don’t know about you, but last year, obviously normal holiday plans were disrupted for absolutely everyone. Certainly, we ended up doing a couple of thin...

In this week’s episode It’s a challenge facing most MSPs: how can you grow bigger… with a small team? Well, this special episode will definitely help Paul has an extended interview with an MSP owner who achieved huge success with a small team His fascinating journey has been broken down into 9 critical areas for you to focus on Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul’s special guest was Luis Giraldo from N-able, talking about how he grew a very profitable MSP with limited staff Check out the Café con Luis webinar / podcast series The following books were mentioned: Built To Sell and Automatic Customer by John Warrillow, plus Start With Why by Simon Sinek and Value-Based Fees by Alan Weiss For more fascinating long-form interviews with leading figures in the channel, check out the Studio section of the new N-able website On May 4th Paul will be joined by Andrew Eardsley from MSP Easy Tools talking about some hidden security problems in Office 365 Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Luis Giraldo: Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast special. Paul Green: Hello, and welcome to a very special edition of the podcast. Now this week, we’re going to get rid of the usual format, because there’s someone fascinating that I want you to listen to for the next 20, 30 minutes or so. He’s someone that I’ve come to know fairly well over the last couple of weeks, because we’ve been spending what seems like a never ending series of video calls and interviews, and just sitting, talking to each other, even though he’s many, many thousands of miles away from me. Paul Green: So I’m going to introduce you to a guy who has built an MSP from scratch up to a 1.2 million pound business. And in fact, he did that just with himself and a tiny, tiny number of staff. He’s going to tell us today exactly how he did that and how you can take some of the mistakes that he made along the way and many of the things that he got right and turn them into useful things for your business. He’s also...

In this week’s episode If you want to make your marketing 10x easier, you need to pick a vertical or niche to target. Many MSPs have a vertical that sits alongside their general business. In today’s podcast, Paul tells you the easy way to pick a vertical, and how to dip your toe in to see if it’s the right vertical for you Also on the show this week, when you should and shouldn’t hand over your marketing to an agency Plus – what are your personal goals? How does your business help you get to those goals? How are your goals changing over time? Paul’s special guest this week is an MSP owner talking about stretching yourself to achieve what you really want Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned a couple of example marketing agencies, including Purechannels and Marketopia Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHour.com & copify.com Listen back to episode 24 for more details about how to ‘niche’ your marketing Paul mentioned the book Unstoppable Referrals by Steve Gordon You can join Paul in the MSP Marketing group on Facebook Find out the subject and book your free place on Paul’s next Live MSP Monthly Profit Booster webinar Paul’s special guest was Justin Esgar from Virtua Consulting Group and host of the ACES Conference, talking about how to make a better business John mentioned Bruce Lee’s book Tao of Jeet Kune Do Many thanks to Jason Kemsley from Uptime Solutions for recommending the book Eat Their Lunch by Anthony Iannarino Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On April 27th Paul will be joined by Luis G...

In this week’s episode Do you create technology roadmaps for your clients? Then you really should create a development roadmap for your own business too. This week Paul details how you can create a clear plan for the next couple of years, to help you focus on the right things Also on this week’s show, did you know bees and your prospects have something in common? In the same way flowers use something called “signals” to attract bees, Paul talks about which signals need to be in your marketing to attract prospects Plus listen out for a brilliant motivational interview with Paul’s special guest. And there’s a great book recommendation for controlling your finances Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul recommended the books Traction by Gino Wickman Paul mentioned the ticketing portal used by one of his clients CloudRadial Paul discussed the work from Rory Sutherland on ‘marketing signals’ (as heard in his audiobook Alchemy) Find out more about Paul Green’s MSP Marketing Edge Paul’s special guest was John Davis, the ‘Corporate Action Hero’ talking about how to become a better version of yourself in business John mentioned Bruce Lee’s book Tao of Jeet Kune Do Many thanks to former MSP owner Pete Matheson for recommending the book Profit First by Mike Michalowicz Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On April 20th Paul will be joined by Justin Esgar from Virtua Consulting Group and host of the ACES Conference, talking about how to make a better business Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello. How are you doing today? Here’s what we got coming up in this week’s episode. John Davis: Hey, this is John Davis, a corporate action hero. I’m a comedy sword-fighting stuntman who takes people to the next level of themselves. Paul Green:

In this week’s episode Does your team make the same mistakes again… and again… and again? Ever considered that this is actually down to you? This week Paul has some great insight into how you can eliminate this problem Also on this week’s show, a financial expert joins Paul to talk about which numbers you need to focus on, to grow and increase your profits Plus, what’s your ‘happy balance’ score? Paul explains what this is and how you can improve it Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul recommended the books The Checklist Manifesto by Atul Gawande, The E-Myth Revisited by Michael Gerber and Built To Sell by John Warrillow Register for a free copy of Paul’s book Paul’s special guest was Stephen King from GrowthForce talking about how to get your pricing right Many thanks to Paul Charnock from Plexa for recommending the book The Chimp Paradox by Dr. Steve Peters Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On April 13th Paul will be joined by John Davis, the ‘Corporate Action Hero’ talking about how to become a better version of yourself in business Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hi there. Welcome back, and how are you doing today? Here’s what we’ve got coming up in this week’s show. Stephen King: Pricing is the single most important decision any business will make. It’s the difference between companies that are knocking it out of the park and those that are struggling to survive. Paul Green: I’m also going to tell you how you can get a free copy of my book on MSP marketing. I’ll tell you about that later in the show, and we’ll be talking about how to stop your staff making the same mistakes over and over again. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green:...

In this week’s episode One of the reasons why it’s REALLY hard to turn a break/fix client into a managed services client, can be down to how they perceive you. Join Paul this week to find out how you can encourage them to flip over and become Monthly Recurring Revenue Also on this week’s show, what the future looks like for your helpdesk solution. Paul’s special guest gives insight into the most robust way to support your users And, as Paul’s campaign for you to hire a ‘telephone person’ continues, find out exactly what they should be talking to your leads and prospects about Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned services on his website, including the MSP Marketing Edge and The War Room Paul mentioned the brilliant book all about inbound content marketing They Ask, You Answer by Marcus Sheridan The conversation regarding vendors moving to subscription-based models was in Episode 67 Sign up for Paul’s entry-level Marketing Accelerator training Paul’s special guest was Jason Kemsley from Uptime Solutions talking about what the future could hold for your helpdesk solution Many thanks to Jay McBain from Forrester Research for recommending the book The Tipping Point by Malcolm Gladwell Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On April 6th Paul will be joined by Stephen King from GrowthForce talking about how to get your pricing right Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome back to the show. Here’s what we’ve got coming up for you this week. Jason Kemsley: With these really high ticket volumes, tell them we’re seeing these large volumes, but we will be dealing with your issue and we’ll be back to you by this time. Paul Green: Plus, we’re going to be looking at how you can convert more of your break fix clients to proper managed services on a...

In this week’s episode When can cleaning the dishes suddenly become really appealing? Or when does Facebook become welcome, rather than be an annoying distraction? That’s easy – it’s when you’re procrastinating! This week Paul looks into why we let ourselves get distracted and what we can do to stay focused Also on the show this week, Paul’s special guest talks about something that Steve Jobs used to transform Apple – the humble whiteboard – and how it could do the same for your MSP Plus Paul explains why your MSP could grow faster if you personally work less. And there’s a listener book recommendation all about brilliant positioning Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Read more about the Zeigarnik effect and how it can help beat procrastination Find out the subject and book your free place on Paul’s next Live MSP Monthly Profit Booster webinar Paul’s special guest was Mark Edwards from Whiteboard Strategies talking about how grab attention and sell more on video meetings Many thanks to Brenna Loury from Todoist for recommending the book Obviously Awesome by April Dunford Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On March 30th Paul will be joined by Jason Kemsley from Uptime Solutions talking about what the future could hold for your helpdesk solution Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to episode 71. Here’s what we got coming up for you this week. Mark Edwards: Done in the right way by the right person, the combination of the visual element and the verbal is very, very powerful. Paul Green: We’ve also got a great book suggestion from a productivity expert, and we’re going to explore how you can avoid procrastination. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Have you ever asked why you find it so hard to stop doing so much yourself or why you find it so hard to outsource things to people outside the business or delegate to within your team? Well, it’s probably because you’re an intolerable control freak. And don’t worry, I’m an intolerable control freak, and let’s be hon...

In this week’s episode Words have power – be careful which ones you use! This week Paul unpicks the terrible words used by many MSPs, that can be a real turn off for your clients and prospects Also in this week’s show, an MSP customer satisfaction expert details how best to survey clients and what to do with the results Plus Paul talks about the kind of meetings that will help your MSP to grow (and which could have the opposite affect). And there’s a listener book recommendation all about brilliant branding Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about planning better meetings, Paul recommended the book Traction: Get A Grip On Your Business by Gino Wickman Find out more about Paul Green’s MSP Marketing Edge content service Paul’s special guest was Andrew Wallace from SmileBack talking about how to keep your clients for longer by collecting feedback Many thanks to Steve Pailing from Plexa for recommending the book Building Strong Brands by David Aaker Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On March 23rd Paul will be joined by Mark Edwards from Whiteboard Strategies talking about how grab attention and sell more on video meetings Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Somehow we’re already 10 weeks into 2021. Seriously, how did that happen? Here’s what we’ve got coming up for you on today’s show. Andrew Wallace: Businesses tend to focus more on growth than we do on retaining our existing customer base. Paul Green: I’ve got a great book suggestion for you later on about how to build a great brand for your MSP. Plus, we’re going to be talking about meeting rhythms, how often you should meet and who you should meet with on your team in order to grow your business. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: There’s a word that far too many MSPs use in their marketing. And I hate it, hate it, hate it. That word is user or users, because to us, you and I, we know what users are, they’re...

In this week’s episode Embrace the ‘science’ and say goodbye to your marketing appearing to be frustratingly random. This week it’s all about Paul’s formula for a great marketing ‘funnel’. You can make it much easier to attract new leads and turn them into clients with this detailed 10 step marketing machine Also on this week’s show, how to increase the fun at work and improve productivity at the same time – it really is a win-win Plus details of six new monthly recurring revenue streams and a brilliant book recommendation from a productivity expert Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book In talking about multi touch point campaigns, Paul referenced the content back in Episode 50 Paul’s special guest was Paul Charnock from Plexa talking about how to sell white-label marketing services to your clients Many thanks to Barnaby Lashbrooke from Time Etc for recommending the book Alchemy by Rory Sutherland Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On March 16th Paul will be joined by Andrew Wallace from SmileBack talking about how to keep your clients for longer by collecting feedback Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome back to another podcast. Here’s what we’ve got coming up for you this week. Paul Charnock: You’ve now got six monthly revenue streams that MSPs can sell. Paul Green: We’re also going to be talking about marketing funnels. In fact, I’m going to explain what a marketing funnel is and tell you what your MSPs marketing funnel really should look like. Paul Green: Plus I’ll be offering you a free book, a chance for you to get a copy of my book on MSP Marketing. And we’ve got a book suggestion from a productivity expert who’s helping thousands of business owners around the world to get more done. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Over the last year or so I’ve got into a really good habit with this podcasts, whereby I record it around about a month before it goes out. So as I’m speaking to you now, it’s currently 11:44 AM on Friday, the 12th of February. And I know that you’re all listening to this o...

In this week’s episode There’s nothing more frustrating than getting all the way to a sales meeting… building a good relationship with your prospect… putting in your proposal… answering their questions… and then losing the sale, right at the last minute 😔 Paul and many of his MSP clients have doubled their sales conversion rate by implementing one tactic before the meeting – find out what it is in today’s episode Also on the show this week, SEO (Search Engine Optimisation) no longer has to be a mysterious ‘dark art’. Want to improve your search position? An expert joins Paul to tell you exactly what Google wants you to do better Plus there’s the chance to dramatically improve how organised you are AND do it for free. Paul’s giving away premium subscriptions to Todoist Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s just a selection of the ‘video greeting cards’ on Amazon that you could send before prospect meetings Paul mentioned the brilliant book all about inbound content marketing They Ask, You Answer by Marcus Sheridan For a chance to win one of three 6 months premium Todoist memberships thanks to Brenna Loury, just comment on Paul’s LinkedIn post (closes 5pm GMT 16th March 2021) Sign up for Paul’s entry-level Marketing Accelerator training Paul’s special guest was John Vuong from Local SEO Search, talking about how to rank better in search results Many thanks to Manuel Bruschi from Timeular for recommending the books Atomic Habits by James Clear and A Brief History of Time by Stephen Hawking Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On March 9th Paul will be joined by Paul Charnock from Plexa talking about how to sell white-label marketing services to your clients Please send any questions, ideally in audio-form (or any other feedback) to

In this week’s episode Sure, you may get SOME referrals from happy clients – but why don’t they all send potential new clients to you? This week Paul explains why there are many potential referrals you’re not aware of and what you can do to make them appear Also on this week’s show – there are some big opportunities that can put you in the best position for growth this year. And Paul’s joined by an expert technology analyst to discuss them Plus, how do you motivate a sales person (it’s easier than you might think). And there are more details on Paul’s free marketing webinar Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned MSP sales experts Fiona Challis from The Next Gen Sales Acceleration Academy and Paul Lloyd from Sellerly (he was a guest in Episode 57) Paul discussed the power of Social Proof as detailed in the brilliant book Unstoppable Referrals by Steve Gordon Find out more about the book that you can call your own from Paul Green’s MSP Marketing Edge service Sign up for Paul’s free webinar the Live MSP Monthly Profit Booster Paul’s special guest was Jay McBain from Forrester Research, talking about what 2021 could have in store for your MSP Many thanks to Mark Edwards from Whiteboard Strategies for recommending the book Skin in the Game by Nassim Nicholas Taleb Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On March 2nd Paul will be joined by John Vuong from Local SEO Search, talking about how to rank better in search results Also on next week’s show there’s the chance to win 6 months premium from Todoist thanks to Brenna Loury Please send any questions, ideally in audio-form (or any other fe...

In this week’s episode It’s not being selfish – it’s being smart. This week Paul talks about the importance of making sure your business pays you, the owner, first. And how hiding away money could actually help you spend more in the right areas, such as on your marketing Also on this week’s show, does your MSP do sporadic maketing, or does it have a marketing machine? If so, like all good machines, it should operate with a rhythm. Paul explains how to get your marketing machine oiled up and working like clockwork Plus, another expert from the world of productivity – check out how to get more done thanks to our expert from Todoist Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the books Atomic Habits by James Clear and Profit First by Mike Michalowicz Find out more about Paul Green’s MSP Marketing Edge Paul’s special guest was Brenna Loury from Todoist, talking about how to improve time management and productivity Many thanks to Martin Baulig from Cloud Console for recommending the book Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On February 23rd Paul will be joined by Jay McBain from Forrester Research, talking about what 2021 could have in store for your MSP Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to Order 66. Here’s what’s coming up in this week’s show. Brenna Loury: By the end of the day, you’re like, “Oh, I didn’t work on this huge task that I’m supposed to work on because I was focusing on all of these other small things that are competing for my attention.” Paul Green: We’re going to be talking about a service that makes your marketing really easy by gi...

In this week’s episode It’s the MSP equivalent of putting your hand down the back of the couch, to see what you might find! On this week’s show Paul explains how old forgotten data could uncover some brand new surprise revenue for your MSP Also – starting to use the services of a part-time virtual assistant could be even easier than you think. Listen as Paul’s joined by an expert in the field to explain how you make it cheaper and hassle-free to get help Plus on the show this week, why you need to create a financial forecast more than ever before. And a listener book recommendation that could even improve your business karma Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Paul mentioned the tool for tracking time Timeular Paul’s special guest was Barnaby Lashbrooke from Time Etc, talking about how best to use a virtual assistant Many thanks to John Vuong from Local SEO Search for recommending the book Give and Take by Adam Grant Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On February 16th Paul will be joined by Brenna Loury from Todoist, talking about how to improve time management and productivity Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: You’re very welcome to episode 65 of the podcast. Here’s what we’ve got coming up for you this week. Barnaby Lashbrooke: Lots of people let the day run away from them because they’re pummelled with distractions that they haven’t planned for. Paul Green: We’re also going to be talking about why your MSP should phone every single old prospect, every single one, and why it’s a critical part of the numbers game. That’s so important in marketing. I’m also going to tell you later on how you can get a free copy of my book on MSP marketing, and we’ve got a great book suggestion from another marketing expert. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: I have a great accountant, his name is Rob Bowden, and he’s one of those accountants who is not just interested in the numbers, he’s interested in what’s caused the numbers. He has a real passion for business, and it’s wonderful sitting down with him talking...

In this week’s episode Does this vicious circle sound familiar? To grow your MSP, you need to do more marketing… but you don’t have time to do marketing, so you can’t grow. If that’s you right now, check out Paul’s special month of episodes about productivity For the next 3 weeks Paul’s joined by an expert who can help you use time more efficiently – this week he’s joined by the creator of the incredible physical time tracking tool Timeular On the subject of productivity, Paul also talks about your pace of work vs your team’s pace of work (and how a greater understanding can also help communication with prospects and clients) Plus on the show this week, the format for an effective staff one-to-one and a great listener book suggestion to inspire better learning Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the tool for creating and tracking tasks Todoist You can join Paul in the MSP Marketing group on Facebook Paul’s special guest was founder and CEO Manuel Bruschi, talking about how his incredible Timeular tool was created Many thanks to Andrew Wallace from Smile Back for recommending the book The Art of Learning by Josh Waitzkin Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On February 9th Paul will be joined by Barnaby Lashbrooke from Time Etc, talking about how best to use a virtual assistant Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh, every Tuesday for MSPs around the world. This is Paul Green’s, MSP marketing podcast. Paul Green: Hello and welcome to the first podcast for February and back to our normal format. Here’s what’s coming up in this week show. Manuel Bruschi: This is how the idea was come up with, not just becoming aware of how you’re spending your time, but actually, how can I improve it? Paul Green: That’s Manuel Bruschi, the founder of Timeular.com. He’s the first of four productivity experts that I’m going to be interviewing throughout February. And you can hear his interview later on in the show. Paul Green: We’re also going to be talking today about a free marketing resource. It’s an amazing Facebook group with more than 1000 MSPs already inside. I’ll tell you how to join that group later on. Paul Gr...

In this week’s special episode LinkedIn is a stunning tool for prospecting. And vastly under used by far too many MSPs On this week’s show Paul dives into why you should readdress your relationship with LinkedIn and how to maximise the platform to help find new clients Check out Paul’s simple but effective advice to make LinkedIn truly work for you. And more details about his ‘Three C’s’ – Connect, Content, Contact Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Paul Green’s MSP Marketing Edge for content to use on LinkedIn The Linkedin automation tool Paul mentioned was Dux-Soup Paul’s special guest on February 2nd will be Manuel Bruschi, founder of the incredible time tracking tool Timeular Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast Special. Paul Green: Our final January special this week. We’ve already looked at your website and we looked at your marketing priorities for 2021. This week, we’re going to be focused just on LinkedIn, why LinkedIn is so exciting and how you can make the most of it every single day. Voiceover: This is an MSP Marketing Podcast Special. Paul Green: I completely understand why many people are apathetic about LinkedIn. Sometimes when you go on there, it’s like being at the world’s worst networking meeting, where everyone is there to sell and no one’s there to buy, but a thing we always need to switch our mindset and look at the bigger picture with LinkedIn. Because if I said to you 20 years ago, “Hey, in early 2021, you’ll have access to a massive constantly up-to-date public database containing every single lead you could ever want to speak to, every potential contact, and every position of virtually every single business. Paul Green: Oh, and by the way, it’s free. Oh, and by the way, you can use clever computer bots that will exist in the future to automate the holiday work of using this database. Oh, and you can set yourself up as a thought leader, cliche alert, and you can stamp your expertise on this.” Now, 20 years ago, you’d have thought that was witchcraft, which is pretty amazing, and yet today we’ve got that. It’s LinkedIn. We’re all a bit sometimes a bit nah about it. And I get that, because sometimes I go into LinkedIn and I can’t be bothered. Paul Green: The messages from people I don’t want to hear from and the content. It’s almost like a business version of Facebook, isn’t it? Everyone’s doing so well on LinkedIn. Just like everyone’s doing so well on Facebook. Now, some of that content is not real. You know that person that you’re connected to on Facebook who has the amazing life? They don’t. They’re just posting the good stuff and not the bad stuff on Facebook. Anyway, I digress. You’ve got to look at the bigger picture with LinkedIn. It’s amazing. It’s a prospecting tool. Paul Green: Everyone you could ever possibly want to speak to is there, the vast major...

In this week’s special episode Every MSP has one. And being honest, most of them are rubbish… we’re talking about websites in this week’s special episode Join Paul to discover what you can do to fix your most important marketing tool Paul takes you through the 10 fundamental things to improve on your website Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In this special podcast Paul mentioned the book Influence by Dr Robert Cialdini Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHour.com & copify.com Find out more about Paul Green’s MSP Marketing Edge which includes a book you can claim as your own and give away to help with data capture Paul mentioned automated appointment booking services Calendly, Microsoft Bookings, AppointmentCore and ScheduleOnce Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday, for MSPs around the world. This is an MSP Marketing Podcast special. Paul Green: It’s the second of three marketing specials to get your MSP off to the best possible start for 2021. And this week, we’re going to be focusing on the single most important marketing asset that you have at your disposal, it’s your website. Today, we’re going to talk about how you can fix it. Voiceover: This is an MSP Marketing Podcast special. Paul Green: I know that you’re not happy with your website. I know that you’re genuinely frustrated with it, and you don’t understand why it doesn’t generate enough leads and what exactly to do to fix it. And the reason I know this is I have looked at hundreds and hundreds, if not getting on for 1,000 MSP websites. Anytime I start working with any MSP anywhere, I just have a quick look onto their sites. It gives me a very quick snapshot of where their marketing superpowers are. Paul Green: And obviously the vast majority of MSPs don’t have great marketing abilities, but it helps me understand what I’m working with. In fact, sometimes I come across a website that’s just beautiful. And it makes me realise, “Wow, this MSP has upped their game. Let me see if I can push them further, and further, and further, and further.” But the vast majority of websites just aren’t great. Paul Green: What we’re going to look at in this podcast special is how ordinary decision makers think and act. We’ll look at why your website leaves them cold, and why you owe it to your children, your bank manager, and actually your future retired self to mak...

In this week’s special episode Time to focus on the things that will make a REAL difference in your MSP this year. As we start what could be another unusual year, Paul presents the 5 most important things you need to focus on Join Paul for this special episode in which he discusses how to conquer 2021 with the best mindset, daily actions, website, social media, digital footprint – and more Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In this special podcast Paul mentioned the following books… The E-Myth Revisited by Michael Gerber Built To Sell by John Warrillow Atomic Habits by James Clear The Checklist Manifesto by Atul Gawande They Ask You Answer by Marcus Sheridan Find out more about Paul Green’s MSP Marketing Edge Looking ahead to February’s podcasts, Paul mentioned he’ll have special guests from productivity tools Timeular and Todoist Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast special. Paul: Hello and welcome to the first of three MSP Marketing specials designed to help your business and really get the most out of 2021. I’ve pulled together three subjects that I think are critical for any MSP to master, and I want to focus on those throughout January’s podcasts. Paul: Now in two weeks time we’re going to be talking about LinkedIn, why it’s the world’s best prospecting database and why you should be spending more time on it every day. Next week we’ll be talking about your website, because it is the most important marketing basic to get right. But this week we’re going to start by looking at what your five marketing priorities should be for 2021. Voiceover: This is an MSP Marketing Podcast special. Paul: Before we start talking about your five marketing priorities this year, let’s just take just a few minutes just to look back at last year, the crazy year, what actually happened. I believe we saw five to ten years of change happen...

In this week’s special episode So you’ve heard Paul talking about how MSPs can be better at marketing. But would you love to know how to practically apply his ideas to your business? MSP owner Tom Fisher wondered exactly that. And this special episode is dedicated to the 121 marketing consultation he won with Paul Listen to hear Tom align his life goal with his business goals. Plus discover how he plans to maximise his available time and resources to execute a new marketing plan designed to achieve his goals This first episode of 2021 is designed to help you look forward positively, with a show packed full of practical advice and thought-provoking tactics. Even though it’s about Tom, you will 100% hear strategies and tactics that you can use in your business Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert For this podcast special, the whole show is dedicated to the recording of an MSP marketing consultation. Paul conducts a one-to-one with Tom Fisher from The Tech Frood During the marketing consult the following books were mentioned The E-Myth Revisited by Michael Gerber and Built To Sell by John Warrillow Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHour.com & copify.com The CRMs mentioned were Mailchimp and MailerLite Find out more about Paul Green’s MSP Marketing Edge The technology news resources for helping to generate social media content included CNN and The Verge (you could use the likes of Hootsuite or Publer to schedule it) On January 12th Paul hosts another podcast special, all about the best 3-step strategy for an MSP’s marketing Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world – this is an MSP Marketing Podcast special. Paul Green: Happy new year. Welcome to the first show of 2021. Last year was a crazy year and we a...

In this week’s special episode As most years end we normally tend to review the last 12 months, but of course 2020 has been no normal year. So in this special show Paul has decided just to look ahead to the opportunities coming up in 2021 In predicting what the next 12 months may bring for MSPs, Paul’s joined by two of the most respected experts in the channel, Nigel Moore and Karl Palachuk, to discuss how best to gear up for increased growth 2021 maybe a hard year for some. But listen for some brilliant advice on adopting a mindset that could help you secure an even stronger position in your market Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert For this podcast special, Paul is joined by experts Nigel Moore from The Tech Tribe and Karl Palachuk from Small Biz Thoughts technology community and author of many titles including Managed Services in a Month On January 5th Paul hosts another podcast special where the whole show will be dedicated to the recording of an MSP marketing consultation. Paul will conduct a one-to-one with Tom Fisher from The Tech Frood and identify opportunities to improve his marketing and grow his MSP Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is an MSP Marketing Podcast special. Paul Green: Hello, and welcome to a very, very special edition of the podcast. Now, it’s just a few days left of, let’s be honest, what frankly has been a crazy year. I’ve asked two of the most trusted and respected experts in our world to join us, not to look back at 2020 because I think we’re all kind of glad to be at the end of the year, but instead I want them to look forward to next year. Because I think that next year is going to have probably some new challenges for you and for all the other MSPs out there, but also some really truly wonderful opportunities. Paul Green: So let’s explore what those opportunities might be. Let’s explore how you can grow your MSP, how you can really benefit next year. What if next year could be a massive year for you? What if you could get new clients? What if you could grow your business and grow your net profits and your monthly recurring revenue and all of that, despite all the challenges to the economy, despite all the pressures on your clients and your end users, and just the general difficulty of doing business. This is going to be a positive podcast focused on how you can make the most of 2021. Now let me introduce you to the brain trust that I’ve lined up for you. Nigel Moore: Hey, it’s Nig...

In this week’s episode There’s more to YouTube than endless videos asking you to “hit Like and Subscribe!”… there could be a very real benefit to your MSP by getting more heavily involved in video. This week Paul’s joined by a former MSP owner who had great success with YouTube and explains what he actually did Also on this week’s show, it’s really important to create content that educates your prospects, but that doesn’t mean you have to do all the hard work yourself. Paul has some great advice for finding the best writer to help you create brilliant content Plus, how do you help team members who don’t want to improve? Listen for some powerful insight into what some MSPs are doing to make sure their techs embrace training Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about source of freelance writers, Paul mentioned fiverr.com, upwork.com and peopleperhour.com Sign up for Paul’s entry-level Marketing Accelerator training Paul’s special guest was former MSP owner Pete Matheson, talking about how to best use YouTube to help win new clients Many thanks to Ed Rivis for recommending the book Start With Why by Simon Sinek Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On December 29th Paul hosts a podcast special, all about looking forward to 2021. He’ll be joined by experts Nigel Moore and Karl Palachuk Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to our final episode before Christmas and the last normal podcast till February. We’ve got five specials coming up for you over the next few weeks. And I’ll tell you more about that at the end of the show. Here’s what we got coming up for you today. Pete Matheson: Yes, there are channels with millions of views and millions of subscribers, but actually for you when you’re running a business, none of that really matters. Paul Green: We’re also going to look at how you can find a great writer on Fiverr, Upwork, PeoplePerHour, any platform you fancy. It’s a very simple way which will save you tons of time, kissing all the frogs. We’ve got a great book suggestion, which is all about leadership. That’s towards the end of the show. And I’m going to tell you how you can work directly with me i...

In this week’s episode Worried how your customers will react if you outsource your helpdesk? Don’t worry. On today’s show we’ve got a positive way to tell them Also on this week’s show, an MSP sales expert joins Paul to explain how you can dramatically improve your sales revenue, simply using a pen and a white board And how much are you willing to spend on securing a new client? Paul has an idea for something you can send to prospects. It could make a massive difference to the conversions of your sales meetings. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the brilliant book all about inbound content marketing They Ask, You Answer by Marcus Sheridan Here’s just a selection of the ‘video greeting cards’ on Amazon that you could send before prospect meetings Sign up for Paul’s entry-level Marketing Accelerator training Paul’s special guest was MSP sales expert Paul Lloyd from Sellerly talking about how to effectively manage a sales person James Lett from the Marketing Edge (and producer of Paul’s podcast) recommended the book DotCom Secrets by Russell Brunson Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on December 22nd will be former MSP owner Pete Matheson, talking about how to best use YouTube to help win new clients Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: My goodness. How did we make it to the 15th of December? Welcome to Episode 57 of the show. Here’s what we’ve got coming up for you today. Paul Lloyd: And as long as they can get back firmly fixed in their minds, then they grow. Paul Green: We’ve also got a very clever way for you to get valuable social proof in front of your best prospects. And believe me, it’s got nothing to do with sending them a YouTube link. Plus, we’ve got a book suggestion at the end of the show which is all about buildin...

In this week’s episode Your clients aren’t just there to help you build the business financially. On this week’s show Paul explains why they’re also a valuable source of content ideas to fuel your long-term marketing strategy Plus on this week’s show, you may have heard that the internet giants use A/B split testing to make their websites better at converting traffic into sales. Paul reveals how you too could do this to help get new clients And there’s a fascinating conversation with a technology leadership expert – as you plan to grow and scale your MSP, find out how to improve your leadership skills to get the best out of a growing team Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan – listen back to Episode 35 to find out even more Find out more about Google Optimize for A/B split testing Sign up for Paul’s entry-level Marketing Accelerator training Paul’s special guest was technology leadership expert R Michael Anderson talking about how to truly be a better leader Many thanks to growth expert Mostyn Thomas from Astrix Cybersecurity for recommending the book Rebel Ideas: The Power of Diverse Thinking by Matthew Syed Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on December 15th will be MSP sales expert Paul Lloyd from Sellerly talking about how to effectively manage a sales person Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Thank you for joining me for today’s episode. I really appreciate your time and I’ve got loads of stuff to talk to you about today. Here’s what’s coming up on the show. R. Michael Anderson: They have to stop being the Superman or Superwoman and getting in and fixing all the problems themselves. Let go of that control and really become the director. Paul Green: We’re also going to be talking about something called Google Optimize. It’s a very powerful and free tool, which will allow you to make your websites much more efficient...

In this week’s episode Try as you might, you’ll probably never be able to stop answering all those technical questions your team wants to ‘just run by you’ on a daily basis. However Paul talks you through something you can do to reduce the endless stream of questions – leaving you more time to focus on growing your business Also on this week’s show – why MSPs don’t do any consistent marketing… and what you can do to get better at it. Paul’s joined by a special guest to unpick this issue and go through some of the latest MSP marketing trends Plus Paul’s going to introduce you to a piece of paper – a special piece of paper that can go on your wall. And could ultimately change your outlook on life and work Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the website 4kweeks.com where you can order a poster to show how many weeks you have left to live! Find out more about Paul’s entry-level MSP Marketing Accelerator training programme Paul’s special guest was Steve Taylor from RocketMSP talking about current trends in MSP marketing (during which Steve mentioned the content marketing service MSP Marketing Edge) Many thanks to growth expert Jonathan Jay from The Dealmaker’s Academy for recommending the books Business Buying Strategies and Common Sense: Direct Marketing Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on December 8th will be technology leadership expert R Michael Anderson talking about how to truly be a better leader Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s, MSP Marketing Podcast. Paul Green: Pinch, punch it’s the first of the month. Welcome to December and episode 55 of the podcast. Here’s what we got coming up for you this week. Steve Taylor: As crazy as that trend sounds is a lot of MSPs don’t know how to market. Paul Green: We’re also going to be talking about a clever way to manage all of those questions that come in from your technicians every single day. All the tech inquiries handled in one clever place. Plus we’ve got two books suggestions from business buying expert, Jonathan Jay. He’s going to join me at the end of the show with two really great books that you should get. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: So I bought something a few weeks ago, and it’s both ins...

In this week’s episode Did you know one of the quickest ways for an MSP to grow… is to actually buy another MSP? But a lot of people think that buying a business is out of their league; assuming it’ll cost too much money or be overly difficult. This week on the show Paul’s joined by an MSP M&A (mergers & acquisitions) expert to dispel some myths and help you identify the opportunities, and potential pitfalls Also this week – times have changed and you can no longer rely on just one particular way of gaining new clients. Paul explains the importance of having multiple marketing pillars Plus how to properly brief a Virtual Assistant. If you’re toying with the idea of using a VA, in this episode Paul helps you get the most from them Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about marketer and business consultant Jay Abraham and his books Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan Find out more about the brilliant physical time-tracking tool Timeular Paul mentioned the project management software Basecamp Here’s a link to the MSP Marketing Group on Facebook Paul’s special guest was MSP Commercial Solutions expert Daniel Welling talking about how best to buy or sell an MSP business in 2021 – check out his website here Many thanks to Chris Timm from Sondela Consulting for recommending the books The Ride of a Lifetime by Disney’s Bob Iger and Never Split the Difference by Chris Voss Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on December 1st will be Steve Taylor from RocketMSP talking about current trends in MSP marketing Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover:

In this week’s episode Don’t worry, they won’t be able to see when you’re going to the dentist… but giving your leads and prospects access to your calendar is the ultimate way to move your relationship with them forward. And this week Paul explains how best to use a clever booking system on your website Also in this week’s show, now could be a great time to expand your team, especially with a 2nd or 3rd line tech. Paul’s joined by an MSP recruitment specialist with some great tips for getting your hands on the best people Plus Paul’s going to tell you about some fascinating and potentially terrifying tech stories that your prospects could love as much as you. Use these stories to help educate your prospects about the risks they could face and therefore the support you can provide in reducing that risk Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about the powerful Darknet Diaries podcast, Paul also mentioned again the books he recommended in Episode 47 – Ghost in the Wires by Kevin Mitnick and Sandworm: A New Era of Cyberwar and the Hunt for the Kremlin’s Most Dangerous Hackers by Andy Greenberg Paul mentioned automated appointment booking services Calendly, Microsoft Bookings, AppointmentCore and ScheduleOnce Find out more about Paul Green’s MSP Marketing Edge Paul’s special guest was MSP and technology recruiter Chris Duggan from Big Red talking about current trends and tips for recruiting 1st, 2nd and 3rd line techs Many thanks to Heather Harlos from Bitdefender for recommending the book Who Moved My Cheese by Dr Spencer Johnson Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on November 24th will be MSP Commercial Solutions expert

In this week’s episode It’s a common problem in the world of MSPs. Time and time again Paul talks to business owners about their marketing, and the conversations are focused in the wrong areas. Being clear on your marketing goals, strategy and tactics is fundamental to the growth of your MSP. This week Paul spends a chunk of the show looking at just that Also on this week’s show; your MSP is not going to grow unless a) you’ve got the right kind of people around you, and b) YOU can lead them in the right kind of way. Paul welcomes a special guest with 7 core principles for being a better leader Plus why it’s easier to focus on selling ‘outcomes’ than “technology’ (and how to do that). And a guest joins Paul to suggest a brilliant book that combines two rarely matched themes; software and spirituality! Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing selling outcomes, Paul mentioned the topic of ‘good, better, best’ from Episode 44 Book your free place on Paul’s brand new monthly Live MSP Monthly Profit Booster webinar Paul’s special guest was speaker, coach and author Andy Edwards. Find out about his new book “Leadersh*t” here Many thanks to the Technology Leadership Insider R. Michael Anderson for recommending the book The Surrender Experiment by Michael Singer Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on November 17th will be MSP and technology recruiter Chris Duggan from Big Red talking about current trends and tips for recruiting 1st, 2nd and 3rd line techs Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to this first anniversary edition of the MSP Marketing Podcast. Here’s what we got coming up for you this week: Andy Edwards: They don’t trust their leadership. So the question here is, are leaders delusional, or are staff complete and utter liars? Paul Green: We’re also going to be asking the question later on. Do people really buy technical services from you or are they only interested in outcomes? There’s a brand new free live monthly webinar series that I want to tell you about. It could give you a real insight into even more marketing ideas for your MSP. Plus, we’ve got a great book suggestion from R. Michael Anderson, who’s going to finish off today’s show for us. Voic...

In this week’s episode Not all time is equal, especially the time you spend with clients. Yes they’re the life-blood of your business, but you really need to spend less time dealing with them on a day-to-day basis. So you can focus more of your attention on growing your business. This week Paul explains how exactly you can do this and why it will improve your work/life balance Also on this week’s show, excellent practical advice on how to maximise the current trend in cybersecurity, direct from an expert in the field The show is full of inspiration this week; Paul’s joined by another guest with a great book recommendation. And he’ll be telling you about a website for entrepreneurs you might get addicted to! Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned Appsumo where you could find heavily discounted software, courses and ebooks Register for a free copy of Paul’s book Paul’s special guest was cyber security sales expert Jennifer Bleam from MSP Sales Revolution talking about current trends in cybersecurity and how you can leverage these to sell more to your clients Many thanks to Steve Taylor from RocketMSP for recommending the book Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on November 10th will be speaker, coach and author Andy Edwards. Find out about his new book “Leadersh*t” here Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Welcome to a freshly baked podcast. Here’s what’s coming out of the oven for you, this week. Jennifer Bleam: Every sale is based on emotion. And if you don’t engage the emotions, there will not be a buying decision. Paul Green: We’ve also got a great book suggestion for you from Steve Taylor of RocketMSP, that’s coming up towards the end of the show. If you haven’t got a free copy of my book yet, I’ll tell you how you can get a copy. Plus, we’ll be talking about something called AppSumo. If you’ve never heard of AppSumo, lock your wallet away because you’re about to spend a whole lot of money on apps that you didn’t know you really needed. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Now, if you’re the owner of your own MSP, you’ve probably got several jobs within the business. So,...

In this week’s episode It’s time to be more like David and stop worrying about Goliath. If there’s a massive dominant MSP operating in your marketplace, Paul has some invaluable advice this week on how you can dodge, duck and weave your larger competitor… and actually become a better and stronger MSP along the way Also in this week’s show, if you’ve ever sat down and thought to yourself “if only we had a really simple marketing plan” – you’ve come to the right podcast! Paul welcomes a special guest who has the ultimate guide on how to systemise a brilliant marketing plan Paul also looks at the beauty and power of a multi touchpoint marketing campaign. Plus how you can free yourself from the day-to-day clutter in your life, work less and take more holidays Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the brilliant book – They Ask, You Answer by Marcus Sheridan Find out more about Paul Green’s MSP Marketing Edge (in which there is a multi touchpoint ‘campaign in a box’ about ransomware) For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win Paul’s special guest was author and marketing coach Cody Butler, talking about how exactly to make a great marketing plan. Check out his book The 90 Day Marketing Plan on Amazon or get a digital copy at the90daymarketingplan.biz Many thanks to James Newell from Clear Sales Message for recommending the book The 4-Hour Work Week by Tim Ferriss Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on November 3rd will be cyber security sales expert Jennifer Bleam from the MSP Sales Revolution talking about current trends in cybersecurity and how you can leverage these to sell more to your clients Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh, every Tuesday, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Oh my goodness. I can’t believe I’ve recorded 50 of these podcasts. Welcome to episode 50 o...

In this week’s episode How would you want a client to describe your business in just 3 words? Hopefully ‘cheap’ wouldn’t be one of those words! This week on the show Paul explains how discounting your services can affect your business in good, but (mostly) bad ways Plus, what’s on your wall? MSP legend and author Karl Palachuk joins Paul to list some of the unbreakable rules he used to put up around the office, designed to focus him and his staff on growth Also how to win some incredible prizes to celebrate the podcast’s first birthday. And some great tips on how to change your daily habits to make you more productive Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about the compound effect of creating better daily habits, Paul mentioned the brilliant book Atomic Habits by James Clear For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win Paul’s special guest was the legendary author and managed services expert Karl Palachuk, talking about his ultimate guide for starting and running an MSP. Check out his book The Absolutely Unbreakable Rules of Service Delivery and the Small Biz Thoughts community Many thanks to Sam James from Fresh IT for recommending the book The Pumpkin Plan by Mike Michalowicz Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on October 27th will be author and marketing coach Cody Butler, talking about how exactly to make a great marketing plan. Check out his book The 90 Day Marketing Plan Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome back to episode 49 of the show. Here’s what we’ve got coming up for you this week. Karl Palachuk: A lot of people at the beginning of the recession started saying, “Well, times are hard and Karl doesn’t understand, and you can’t get prepaid for everything.” Paul Green: We’ve also got plenty of book...

In this week’s episode Everyone’s a critic… but only some of them are worth listening to. Boosting your marketing efforts to grow your MSP can increase the chances of someone criticising you. This week on the show Paul explains who you should listen to and who you can happily ignore Speaking of criticism, this week Paul’s joined by Lindsay Willott, the founder of Customer Thermometer, the brilliant one click satisfaction app. They discuss how you can improve your retention rate by embracing the small things that often go wrong within your MSP Plus on the show this week, 3 recommended marketing blogs to inspire some fresh ideas. And 2 recommended books from the Nigel Moore, the leader of the Tech Tribe Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about some great marketing blogs to check out, Paul mentioned the HubSpot blog, Neil Patel’s blog and marketingexamples.com For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win Paul’s special guest was Lindsay Willott from Customer Thermometer talking about how and why to track dissatisfaction Many thanks to Nigel Moore from The Tech Tribe for recommending the books Get A Grip and Traction by Gino Wickman Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on October 20th will be the legendary author and managed services expert Karl Palachuk, talking about his unbreakable rules for growing and running an MSP Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday, for MSPs, around the world. This is Paul Green’s, MSP Marketing Podcast. Paul Green: I’m delighted to have you back for another podcast. Here’s what coming up in today’s show. Lindsay Willott: Actually, I don’t want to start recommending you to people, or are you going to call me and ask me for a bunch of my contacts? Paul Green: We’ve also got a great book suggestion from the legend, that is Nigel Moore, of the Tech Tribe. That’s coming up towards the end of the show. I’m going to tell you how you can win some pretty cool...

In this week’s episode To sell more security services to your clients, you need to think like a hacker. The MSPs that get inside a hacker’s mind, can better educate their prospects and clients. They’re better protected; you sell more; everyone wins. This week Paul has some book recommendations to help you do this. Also on this week’s show, Paul welcomes a special guest with some great suggestions on how to sell even more products to your current clients Plus, are you feeling lucky? Well, are you? The answer hopefully is… no! Paul explains that to take advantage of growth opportunities, it’s better to believe in something better than luck Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about some brilliant books to recommend, Paul mentioned Ghost in the Wires by Kevin Mitnick and Sandworm: A New Era of Cyberwar and the Hunt for the Kremlin’s Most Dangerous Hackers by Andy Greenberg For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win Paul’s special guest was JB Fowler from Domotz talking about other ways to sell more to existing clients Many thanks to MSP author, producer and entrepreneur Mark Copeman for recommending the book Key Person of Influence by Daniel Priestley Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on October 13th will be Lindsay Willott from Customer Thermometer talking about how and why to track dissatisfaction Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Here we go then for episode 47 of the podcast. Here’s what’s coming up on this week’s show. JB Fowler: Managed service providers can start to look at, are these other systems that are now connected to the network? They can monetise that. Paul Green: We’v...

In this week’s episode It’s the One Trillion Dollar question… which is the best PSA? The right PSA, set-up in the right way, can make you more efficient and increase your profits… but how do you choose a PSA in the first place? On this week’s show Paul is joined by a PSA expert to help guide you Paul’s also going to be looking at the two most important elements of your website; traffic and conversion. You can’t rely on just one or the other. You need both. So Paul details how you can make them work hand in hand. Plus in this week’s show there’s a brilliant book suggestion about improving sales techniques. And Paul has got some great suggestions for dealing with sales objections Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about ways to increase website conversions, Paul mentioned the services calendly.com hotjar.com Google Optimize Check out the free marketing resources at paulgreensmspmarketing.com/resources Paul’s special guest was Chris Timm ‘the PSA guy’ from Sondela Consulting and author of PSA Profitability. Whilst talking about available PSAs, he listed ConnectWise, Autotask, Tigerpaw, Syncro, Atera, Bluetrait & Halopsa Many thanks to Jennifer Bleam from MSP Sales Revolution for recommending the book Gap Selling by Keenan Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on October 6th will be JB Fowler from Domotz talking about how to sell even more to your current clients Please send any questions, ideally in audio-form (or any other feedback) to [email protected]...

In this week’s episode Not many MSPs fully realise the scale of the opportunity for gaining new clients right now, but you will after listening to this podcast! Paul explains why, even though Covid has been impacting us for 6 months, NOW is the time to steal clients from your competitors Also on this week’s show: What kind of marketing is working for other MSPs? Paul’s joined by a special guest from one of the biggest MSP marketing agencies in the United States, for a fascinating discussion about which tactics are working the best right now Plus find out how to increase and improve your own personal content marketing. And there’s a brilliant book recommendation all about building the right kind of team to work with Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about content marketing and scheduling social media content, Paul mentioned Hootsuite, Buffer and AppSumo Find out more about Paul Green’s MSP Marketing Edge Paul’s special guest was Andra Hedden from Marketopia talking about what kind of marketing is working right now for MSPs Many thanks to Matt Solomon from ID Agent for recommending the book The Success Cadence by David Mattson Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on September 29th will be Chris Timm ‘the PSA guy’ from Sondela Consulting, talking about the best PSAs available Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to another fresh episode of the show. Here’s what we’ve got coming up for you today. Andra Hedden: And that is what’s really helping MSPs stay present in the market, even though we’re living in more of a virtual world right now. Paul Green: We’re still going to be talking about three ways that your MSP can really improve it’s content marketing. And we’ve got a great book suggestion from Matt Solomon of ID Agent. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: For months and months and months, I’ve been saying that this is coming, and I believe we’re finally at t...

In this week’s episode Of course you’ll agree, the best kind of selling… is when you don’t have to sell at all! This week on the show Paul dives deep into the 3-tier principle of selling. And how you can easily grow your MSP by actually letting your clients choose between good, better and best options Plus a marketing expert joins Paul to explain what a brand really is, how you can make one for your MSP, and the huge benefits that await Also listen this week to find out why you should change your MSP to thrive whether you’re actually there or not. And there’s a brilliant book recommendation that could help you see business in a completely new way Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can join Paul in the MSP Marketing group on Facebook Paul’s special guest was Heather Harlos from Bitdefender talking about the increased importance of ‘branding’ Many thanks to Heather Johnson from Gozynta (creators of Mobius Connect and Tixt) for recommending the book ‘The E-Myth Revisited‘ by Michael Gerber Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on September 22nd will be Andra Hedden from Marketopia talking about what kind of marketing is working right now for MSPs Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to Episode 44. Here’s what we’ve got coming up in today’s show. Heather Harlos: If you do this, customers are going to be your biggest advertisers without you having to pay a penny for it. Paul Green: We’re also going to be looking at how you can sell more, both to your existing clients and to new prospects, by giving them the perception of choice. And we’ve got another book suggestion this week. It’s a classic book, and it’s the one which explains why you get so frustrated with your staff and with the way your business is running. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: What I want to talk about now is inspired by the boo...

In this week’s episode It’s an all-too-familiar tale. You’ve had an awesome meeting with a prospect, but when you go to follow them up… they ignore you! Or that’s the way it seems. Whatever the reason they’re not getting back to you, this week Paul offers a brilliant technique to get a response Also in this week’s show, did you know that your marketing targets different areas of your prospect’s brains? Understanding which part is the most important will help to increase the effectiveness of your message If you’ve ever wondered whether outsourcing would be right for your MSP, James Vickery from Benchmark 365 joins Paul to explains what’s changed in the world of outsourcing over the last 30 years. Plus, prepare to be inspired by a brand new feature on the show – MSPs and experts in and around tech join Paul to recommend inspirational books that have had a huge impact on them Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Check out the book Paul mentioned called “Never Split the Difference” by Chris Voss and Tahl Raz Find out more about Paul Green’s MSP Marketing Edge Paul’s special guest was James Vickery from Benchmark 365 talking about how best to outsource your workload Many thanks to the IT Business Growth Expert Richard Tubb (find out more here) for recommending the book The Go-Giver by Bob Burg & John David Mann Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on September 15th will be Heather Harlos from Bitdefender talking about the increased importance of ‘branding’ You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday, for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hello and welcome to another fresh podcast. Here’s what we’ve got coming up for you this week. James Vickery: We really want to grow our...