Paul Green's MSP Marketing Podcast

In this week’s episode As your MSP grows and you take on more staff, there’s an increased chance you’ll be criticised by those that work for you. Paul explains how this can actually be a good thing for your business and leadership Also in this week’s episode, how a simple paperclip can keep your business on track; details of a monthly pack of marketing material; and James Newell joins Paul to share some amazing advice about improving sales techniques This podcast is fully interactive and listener Sam has a great question about how an MSP owner can force clients to stop bothering them with historic technical support! Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to Paul’s Facebook group for MSP Marketing The MSP Marketing Edge is at www.mspmarketingedge.com Paul’s guest on the show talking about how to become even better at sales was James Newell from Clear Sales Message The question about how to stop clients bothering you with support issues came from Sam Veillet from Calibre Connections Our guest on the next show on 4th February to talk about how to sell more hardware to your clients is James Cust from Warranty Master Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello, I’ve got a great one for you today. Here’s what’s coming up. James Newell: You might be too embarrassed to question me on what that actually means, and I’ll lose the sale because I’ve assumed that you know what I’m talking about. Paul Green: We’re also going to explore a very simple but very powerful idea that will help you and your team to do the things that grow the business every single day, even when they’re jobs that no one really likes doing. And I’m going to answer a question from an MSP about how you stop your clients coming to you personally for tech support when there’s actually a team that they should be going to. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: I was catching up over the weekend with a really good friend of mine, John, who is a business owner as well. He has some kind of engineering business. I don’t quite understand what they do, but we were talking about the burden of staff and they’ve all worked together for a long time. And something happened to him a couple of weeks ago, which really has bothered him at quite a deep emotional level, which was he became aware that two members of his team were discussing him on WhatsApp. And I can’t remember the de...

In this week’s episode Find out how MSPs are starting to make small changes to their business, but larger changes in their marketing, to be front-of-mind in a future where cyber security comes first This week’s big interview is with business acquisition expert Jonathan Jay. Find out how it’s possible to grow your business via acquisition but without the off-putting costs Also this week, Paul asks if now is the right time to out-source more of the ‘hassle’ work, plus there’s a great question from listener Olly about how to find time to improve a business Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul talked about outsourcing specialists, including Continuum and Inbay Find out more about Paul’s blatant plug for MSP Easy Tools Paul’s guest on the show talking about how to grow through acquisition is Jonathan Jay from The Dealmaker’s Academy Check out some of the books from the brilliant aforementioned Stephen Covey The question about how to find time to work on the business came from Olly Denhard from IT Trouble Free Our guest on the next show on 28th January to talk about how to become even better at sales is James Newell from Clear Sales Message Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hello. Here’s what’s coming up in this week’s show. Jonathan Jay: As soon as you realise that the amount of money that you have in your bank account is not going to influence your ability to make an acquisition, you realise that yes, you can grow via acquisition. Paul Green: We’re also going to look at whether you should be outsourcing more from your business. Certainly something as simple as your NOC and we’re going to answer a question from an MSP on how to get more stuff done. Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: If you look at the evolution of IT support over the last 10, 20 years or so, it’s very clear for us now to look back and see that break/fix, which is still a business model used by many people, but break/fix was not a great business model because you’re inherently sitting, waiting for work to come in. And I know there are many pure break/fi...

In this week’s episode If you’re looking to get more new clients you need to be sure your time is spent as effectively as possible. So Paul talks about the one killer question that can save you from wasting time chasing prospects If there’s one prospecting tool that can help you stand out in the market and attract new clients, it’s dark web monitoring. Paul chats to Matt Soloman from ID Agent who pioneered the service and explains how to use it in the best way In this week’s episode Paul also identifies the one thing your website really needs. And there’s a great question from listener Ben from the ITGUYS about running campaigns on LinkedIn Plus, with the start of a new year, it’s a great time to take a fresh look at personal future financial planning and embrace any new perspective it may bring to your MSP Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about the video production services for MSPs websites at mspvideos.co.uk This week’s guest talking about the power of Dark Web Monitoring is Matt Solomon from ID Agent The question about LinkedIn campaigns came from Ben Schneider from ITGUYS Find out more about the tool to help generate LinkedIn connections called Dux-Soup Our guest on the next show on 21st January to talk about how to grow through acquisition is Jonathan Jay from The Dealmaker’s Academy Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello, here’s what’s coming up on this week’s show. Matt Solomon: You’ve trusted us with your business and I’m telling you this wasn’t a thing that we were worried about two years ago, but now it’s absolutely a risk to your organisation. Paul Green: We’re also going to be talking about how to run an effective LinkedIn campaign. And I’ve got a sales question so powerful you must ask it of every single prospect. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: I want to start off by talking about something slightly dull but actually very important and that’s financial planning. You see I’m moving house at the moment and I’m using the opportunity to review my will and just to look at my insurance policies and general finance planning in general. And I think this is something that as business owners, we don’t really take very seriously. I think because we’re in charge of our own destiny. And to a certain extent in charge of our own income, we never get...

In this week’s episode Welcome back to Paul Green’s MSP Marketing Podcast and the first episode for a brand new year. As we take stock from 2019 and look ahead to an exciting 2020, Paul explains how writing your own business book could make the next twelve months for your MSP even more successful Spoiler alert – there may just be a lightbulb moment waiting for you in this week’s episode. Paul introduces you to the work of expert marketer Jay Abraham and his three simple steps to grow a business Nigel Moore is today’s guest. The successful ex-MSP owner, and founder of The Tech Tribe, discusses how he’d run an MSP differently with the benefit of hindsight There’s a brilliant question from podcast subscriber Krunal about how and when to do the marketing for your MSP Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about marketer and business consultant Jay Abraham and his books You can order your free copy of the book Updating Servers Doesn’t Grow Your Business right here The likes of fivver.com and peopleperhour.com are great places to look for writers to help with your book An alternative to creating your own book is to be given one with your name already on it via the MSP Marketing Edge package This week’s guest is MSP expert Nigel Moore from The Tech Tribe The question about the Profit Matrix came from Krunal Patel from Onega Our guest on the next show on 14th January to talk about ‘dark web monitoring’ is Matt Solomon from ID Agent Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hello and welcome back to the show. Here’s what’s coming up today. Nigel Moore: Owned an MSP. I sold an MSP and now I teach and coach MSPs how to avoid the bajillion mistakes that I made when I had my MSP. Paul Green: We are also going to be talking about how this year you’re going to need your own book to help your MSP to stand out and be completely different to all of your competitors. I’m going to introduce you to...

In this week’s episode Whilst LinkedIn is seen as the leading business marketing platform, Paul explains how Facebook can still do an amazing job for you, by using their remarketing tools On the subject of LinkedIn, special guest Fiona Challis (an MSP sales expert) shares some great tips on using LinkedIn to drive lead generation There’s a brilliant question from podcast subscriber Mike about how and when to do the marketing for your MSP Plus Paul explains how Christmas could be an extra magical time for your business The show is taking a holiday too – episode 8 is out on Tuesday 7th January 2020 Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can find out more about remarketing on Facebook here Here’s a link to Paul’s Facebook group for MSP Marketing Thank you to special guest Fiona Challis who runs the The Next Gen Sales Acceleration Academy The question about how to find time for marketing came from Mike Annesley from Mikrotek Solutions Ltd Our guest on the next show on 7th January will be MSP expert Nigel Moore from The Tech Tribe Episode transcription Voiceover: Made in the UK, for MSP’s around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Here’s what’s coming up in our last show before Christmas. Fiona: They’re sending these big, long and impersonal messages that, they’re really just taking what they would have said in a cold call and put that in a LinkedIn message and expecting a result. Paul Green: I’m also going to tell you how you can utterly dominate online advertising for a very select number of your hottest prospects. We got a great question we’re going to answer about, how do you find time to implement marketing stuff in your MSP every single day? Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: So this is the last podcast I’m going to do before Christmas. In fact, we’re going to have a two week break, no podcast next week or the week after the next one, episode eight will be out on the 7th of January. What I like at this time of year, is we’re just a week or so away from Christmas. What I love is the the opportunity to disconnect from the business a little bit, really get back into family time and, really enjoy some policy time, not just with the people I love, but also in my own head, and to me that’s the power of holidays. I talked about this back in episode two and about how important it is for us to have quality holiday time. At this time of year, it’s a good reminder that actually, it’s good for us to mentally disconnect from the day to day stuff in our business. Because you and me, we’re business owners, we started something amazing, it’s our baby, we want to throw everything into it and make as much of it as we can and we tend to obsess ov...

In this week’s episode Google Analytics is an extremely powerful tool, but using it can often feel daunting. Paul has found a simpler and more visual way to understand what people are really doing on your website Not that you should sell up and move on (well, not yet), but Paul introduces you to a couple of incredibly insightful books; one of which explains why a ‘ready to sell’ mentality could really help improve the way you feel about your business Paul welcomes special guest Andrew Eardley to talk about a package of tools that could be easily re-sold for increased Monthly Recurring Revenue (and they make life easier for your techs, too) And there’s a great question from the audience about whether virtual offices are really worth it Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert The two incredible books Paul talked about were E-Myth Revisited by Michael Gerber and Built To Sell by John Warrillow The book Paul mentioned in the previous episode was Influence by Dr Robert Cialdini To help systemise your business, Paul mentioned the tools called IT Glue and IT Boost The tool to better understand what’s users are really doing on your website is Hot Jar MSP Marketing Edge is the marketing content service Paul mentioned Thank you to special guest Andrew Eardsley, the MSP who has created MSP Easy Tools The great question about virtual offices was posed by Greg Micallef from GMA Next week’s guest will be MSP sales expert Fiona Challis who runs the The Next Gen Sales Acceleration Academy Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello. Here’s what’s coming up on this week’s show. Andrew Eardley: In terms of security, I’m sleeping way better at night because I’m no longer worrying about if a client gets breached and they start threatening us with court...

In this week’s episode Reading of physical books maybe declining, but if there’s just ONE book you check out (or even listen to on Audible), Paul explains how Influence by Robert Cialdini could transform the way you market your MSP Some of the best potential sales people in your MSP could be the technicians. However you may find they either don’t want to do it or aren’t very good at it. Paul talks about something called the Profit Matrix that can easily help everyone contribute towards increased net profit Did you know there’s a free book all about improving your MSP’s marketing? Paul has all the details Nearly every MSP wants to grow their business. Specialist accountant Rob Bowden joins Paul to explain how not all growth is good growth There’s a great question about the amount of time that should be spent on LinkedIn and Paul shares some tips on how best to use it Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to the book Paul mentioned Influence by Dr Robert Cialdini You can find more interesting reading on the Profit Matrix here This is the link to order your free copy of Paul Green’s book Upgrading Servers Doesn’t Grow Your Business The special guest was Robert Bowden from MSP accounting specialist Brooklands Accountants. His website is mspaccountant.com Thank you to Kevin Ackland from Systems & Solutions for the great question about how much time to spend on LinkedIn Next week’s guest will be Andrew Eardley from MSP Easy Tools who will be explain how they developed a some tools that MSPs can re-sell for greater MRR Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Have I got a cracker of a show for you this week, here’s what’s coming up. Robert Bowden: Can’t really turn around to your staff and say, “Well, I’m sorry guys, we’re not getting paid for 60 days on this. Can you wait until the end of next month and we’ll pay you double.” Paul Green: We’re also going to be talking about how something called the profit matrix completely, totally changes the profit situation in any IT support business and I’m going to be answering a question later on about how long you should be spending on LinkedIn every single day. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: One of the things that I’m most proud of when I greet new people into my house is my book collection. So we’ve got so many books as a family that we actually converted one of our spare rooms into a library, which sounds grand, but it’s just a whole load of bookshelves and we have, I me...

In this week’s episode In a world where nearly every communication is digital, Paul talks about traditional direct mail, how to modernise its use and how it could help to get you in front of prospects Here are the keys to a time machine. What would you tell your 20-year-old self? Monthly Recurring Revenue is best kind of revenue. And Paul has found a couple of products that you could re-sell A lot of MSPs don’t realise the huge difference a well performing website could make to their new client enquiries. Special guest Louise Towler from marketing agency Indigo Tree explains Every single drive to work you’ll encounter branded commercial vehicles. You may even have your own. Find out more about the difference between good signage, bad signage and what it can do for your business Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to the book Paul mentioned ‘The E-Myth Revisited‘ by Michael Gerber To submit the advice you’d give your 20 year old self, or for any other questions or feedback on the show, the address is [email protected] Have you used Docmail? Here’s just a selection of the ‘video cards’ used for marketing on Amazon For more details on the suite of security and monitoring tools that can be re-sold for increased MRR, just visit mspeasytools.com The special guest was Louise Towler from the website & marketing agency Indigo Tree Thank you to Jon Cross from Crosstek for the great question about vehicle branding Next week’s guest will be Robert Bowden from MSP accounting specialist Brooklands Accountants who will be explain how to make your business more financially robust, even when there’s a steady stream of revenue Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, here’s what’s coming up on this week’s show. Louise Towler: Really important that the words are very reassuring and you don’t just talk about the geeky stuff that perhaps people might be searching for in Google. Paul Green: We’re also going to look at whether your MSP should be sending out direct mail, more stuff in the post, to your prospects, and I’ve got a questi...

In this week’s episode It may sound drastic, but getting rid of one of your worst clients could be transformational for your business. Paul’s done it and the results were ASTONISHING How are your sales team selling? Special guest Scott Tyson of Auvik talks about how to increase revenue by adopting a simple sales process, how to trust your team and when it’s time to walk away from a potential customer Also in this episode, there’s a brilliant question answered about how to reach business owners on Facebook… details of a video service for MSP websites… and Paul explains how you can link personal goals to your business goals Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s the website for the service MSP Videos, that produces excellent video content for websites The special guest talking about how to run a world-class sales operation is Scott Tyson of Auvik who also mentioned Sandler sales training and the Frankly MSP podcast Thanks to Murray Thorpe from network and AV solutions specialist Cablers Ltd for the question about reaching business owners on Facebook Here’s the link to Paul’s Facebook group for MSP Marketing Find out more about the Pareto Principle (the 80/20 Rule) Paul mentioned Next week’s guest will be Louise Towler of IndigoTree, who will be explain the essential ingredients for a great website The email address for show feedback or any questions is [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul: Here’s a look at what’s coming up on this week’s show. Scott Tyson: There’s no good going into a Mercedes dealership looking for a sports car and the guy comes out and says, “I’ve got this great station wagon for you to buy.” Paul: We’re also going to look at how the actions that you take or don’t take every single day directly affect the lifestyle that you have. And I’ve got a question from an MSP owner about how to reach business decision makers on Facebook. Voiceover: Paul Green’s MSP Marketing podcast. Paul: Now some will see this as controversial. You should fire more clients. And my reasoning for that is the 80/20 rule. Basically, input and output aren’t equal. And it was Alfredo Pareto who was an Italian economist and I think in the 19th century, and he one day standing on his balcony, probably having an ice cream or Cornetto, and he looked out and he...

In this week’s episode MRR (Monthly Recurring Revenue) forms a CRITICAL part of your business, Paul tells you about two great services that could be an easy re-sell It’s time to stop selling the same way to different people. Special guest Andy Edwards helps you to sell more effectively, by understanding the 4 main personality types. Every prospect fits into one of the types Also in this episode, there’s a brilliant question answered about the type of video to put on your website… details of some free marketing lunches to help boost your business… and Paul explains how a good work / life balance is easily achievable Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Check out the book Paul mentioned called “The Top Five Regrets of the Dying” Here’s a link to get Paul Green’s book “Updating Servers Doesn’t Grow Your Business“ Find out about the productivity and monitoring service Activtrak here Visit uptimerobot.com for employee monitoring Details on the FREE marketing lunches are right here The special guest talking about the 4 different personality types was speaker, coach and trainer Andy Edwards. The website about the 4 personality types is Yoo or you can visit Andy’s personal site here Thanks to Jamie Seviour from IT support and consultants Geeking It Simple for the question about the type of video to have on your website Next week’s guest will be Scott Tyson of Auvik, who will be explaining how to systemise sales for greater revenue The email address for show feedback or any questions is [email protected] Episode transcription Voiceover: Made in the U.K. for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Here’s what’s coming up on this week’s show. Andy Edwards: Be brief, be bright, be gone. Recognise those four different personality styles, and your sales will go up. Paul Green: Plus, we’ll be looking at two monthly recurring revenue services that you really should be selling, and asking what kind of video content works best on your website? Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: Hi. This is Paul Green, and welcome to the show. Now, what I’m about to tell you I don’t want you to judge me on this. I’m not telling you this to boast. I’m not telling you this for any other reason than I want to help you to get away from your business a little bit more. Paul Green: You see, my nine-year-old daughter, Matilda, and I, we’ve just been si...

In this week’s episode There’s a fine line between successful and poor performing MSPs and IT support companies. Paul offers some great insight into the mindset required to make your business fly. Paul tells you about a fantastic tool to help increase your LinkedIn connections and how the platform can really help you as part of your ‘Connect, Content & Call’ strategy. If you have little time for creating marketing content, Paul explains how this can be done for you. Did you know there’s a whole load of free money to help with your marketing going unused? It’s called MDF and special guest Glenn Robertson explains how to apply for it. There’s a brilliant question from the audience about the time it takes for MSPs to win new work. Show notes Out every Tuesday on your favourite podcast platform. Presented by Paul Green, an MSP marketing expert. Find out about the Dux-Soup plugin here. Visit the website mentioned for MSP Marketing Edge at mspmarketingedge.com The brilliant interview about unspent MDF (Marketing Development Fund) was with Glenn Robertson, MD and owner of Purechannels. Thanks to Anthony Thackray from AGT Computer Services for the question about the time it takes to get new clients. Future guests mentioned include Andy Edwards of Yoo, who will be explaining how to sell to different types of people. The email address for show feedback or any questions is [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to this brand new podcast. Here’s what’s coming up in this week’s show. Glenn Robertson: Everybody wins because if you’re selling more stuff, you make more money. That means a vendor makes more money, that means they’re going to be happier and the cycle continues. Paul Green: Plus we’re going to look at an automated tool that will help you to grow your LinkedIn connections. I’m going to address why it takes so long for an MSP to win new clients. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Hello, this is Paul Green and welcome to the first ever MSP Marketing Podcast. Now my aim every single week is to give you 25, 30 minutes of a boost. I want to give you some motivation, some ideas, some clever stuff that you can take that other MSPs are doing around the world and you can bring it into your business and really make a difference to your business quite quickly and quite dramatically. Stuff that’s going to help you to get more new clients, stuff that is going to help you to grow your monthly recurring revenue and ultimately have an impact on your net profits. Paul Green: Because when you address those...

Welcome to Paul Green's MSP Marketing Podcast Discover how to win new clients and make more profit for your MSP. Each episode is about 30 minutes long. You can watch on YouTube, listen to the full episodes at mspmarketingedge.com, or on your preferred podcast platform. There's a new episode every Tuesday - subscribe wherever you listen.