Over A Pint Marketing Podcast

#142 Lynn Clark has been in the travel and hospitality space her entire career. But it wasn't until 2016 that Clark took the plunge and decided to buy out an existing travel agency. Everything was going great until a little thing called COVID showed up and threw the entire travel industry into a tailspin. This episode deals with how she overcame those challenges but it also explores what's it's like being a travel agent. Here's what you'll learn: ✅ What a travel agent does ✅ How they get paid ✅ The steps Clark took to survive the COVID pandemic ✅ Insights into the business world you won't find in any book or classroom ✅ The tactics she uses to market her business This is a great episode for those in travel and entrepreneurs. Connect with Lynn at the following: https://tljourneys.com/ or her email [email protected], or call 262.567.6658. If you're interested in getting into the travel space to earn some additional dollars in a fun way, check out her website: https://travelindustry101.com/ Lynn's agency is on all the major social channels just search tljourneys. Connect with Pat at: [email protected] Looking for more pods on travel? Check out: Travel Trends with Lindsey Roeschke If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker! Thanks, for doing it – you're the best!

#141 Ryan Chuckel is the founder of the specialty agency, Gunpowder. A hugely successful marketing and communications agency focused on the active lifestyle category. His agency just celebrated its ninth anniversary – and for anyone in the agency space, you know that's about 112 in dog years. In this episode, Pat and Ryan talk about his earlier years—his successes, why he started Gunpowder, and how he and the team got into the active lifestyle category. Chuckel goes into great detail about the fun and the challenges he encountered building his agency. This pod is great for entrepreneurs and for those doing a tour of duty in the agency space. Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanchuckel/ Connect with Pat at: [email protected] Looking for more pods on branding? Check out: Branding Insights with Morgan Burns If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker! Thanks, for doing it – you're the best!

#140 Bill Blank is the Director of Global Marketing Communications for Badger Meter – a 120-year-old organization that provides water flow measurement and quality monitoring solutions. Let's be honest – not the sexist vertical in the world. But the work Blank and his team have pulled off is impressive. In this sit down we go deep in the paint on how Blank and the Badger Meter team pulled off the spectacular launch of BlueEdge. It's a rebrand…but it's so much more. If you love to geek out on branding stories…you'll love this one. Connect with Bill on LinkedIn: https://www.linkedin.com/in/billblank1/ Connect with Pat at: [email protected] Looking for more pods on branding? Check out: Branding Insights with Morgan Burns If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker! Thanks, for doing it – you're the best!

#139 Susan Baier runs the show at Audience Audit, Inc. – a marketing firm helping small to mid-size advertising agencies stand out. Earlier this year Audience Audit and the Agency Management Institute conducted and presented findings from The Agency Edge research series. This is the 10th year they have been running this study. This custom research is designed to help marketing agencies better understand their clients, their prospects, and even their employees. In this podcast, we go deep into the research findings. If you're in the ad game you need to have a listen. Connect with Susan: Fun With Research, or on LinkedIn, or at Audience Audit. Want to take a look at the years of research go here: https://agencymanagementinstitute.com/agency-tools/agency-edge-research-series/ Connect with Pat at: [email protected] If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker! Thanks, for doing it – you're the best!

#138 You want some red meat on marketing in the B2B space? We got it! Meg Watt joins the podcast to talk about her role at AlarMax. For those not familiar with the brand, AlarMax is a leading national U.S. distributor of Security, AV, and Low-Voltage products. They have been around for over 30 years and have 25+ branch locations across the U.S. It doesn't get more hardcore B2B, does it? Here's just some of what we cover in this episode: ✅ How she scored early wins and gained traction at AlarMax ✅ The importance of changing plans ✅ The role of the website and how she organized the site ✅ Her approach to building trust inside and outside of the organization Meg is a smart marketer and an avid reader, knocking off over 250 books a year! Check her out at LitBuzz Connect with Pat at: [email protected] If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker! Thanks, for doing it – you're the best!

#137 At one point in his career Hank Kohl raced motorcycles. That lasted until he found himself in a hospital bed with a broken back. So long to racing. He threw himself into engineering and fast-forward Kohl now runs MPE, Inc – a company that develops and designs capital equipment for the medical device space. What they are doing at MPE is impressive and is so needed! As the U.S. ages, it's critical to maintain the quality of care and affordable costs for healthcare. And MPE is helping by getting more devices into the market faster and cheaper. In this episode, you learn: ✅ What MPE does ✅ The process they go through to bring a medical device to market ✅ The importance of vertical integration and speed to market ✅ The state of manufacturing here in Wisconsin ✅ Kohl's take on the importance of marketing To learn more or to connect with MPE, Inc. go to: https://mpe-inc.com/ Connect with Pat, here: [email protected] If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker! Thanks, for doing it – you're the best! Want more marketing insights? Take a look at the full lineup.

#136 Chet Tambe is the CEO of Avion Technology a digital agency located in the north suburbs of Chicago. Chet joins Pat to discuss: ✅ How he started Avion Technology ✅ The current landscape for digital agencies ✅ Their Product Incubation work ✅ How he goes about networking ✅ How they are using AI in their day-to-day ✅ How Chet divides up his day to stay productive and on top of trends Connect with Chet at: https://www.linkedin.com/in/chet-tambe-8b6637162/ Or to learn more about Avion Technology go here: https://www.aviontechnology.net/ Connect with Pat, here: [email protected] If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker! Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.

#135 Kirk Enright has done a lot of things throughout his career: Copywriter, a producer, consultant, and founder. In this episode, Pat talks to Kirk about his latest project CMO copilot. An AI-driven, market tool, that allows marketers, to create customer personas in minutes. Not only that – it also provides strategies and tactics for generating content to engage your prospects. You'll find out: ✅ How he built the CMO copilot platform ✅ How his work as a producer prepared him for entrepreneur life ✅ What he has learned from running a business ✅ And why everyone in the workforce should have an entrepreneurial mindset Connect with Kirk at: https://www.linkedin.com/in/kirkenright/details/experience/ To learn more about CMO copilot go here: https://www.cmocopilot.com/ Connect with Pat, here: [email protected] If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker! Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.

#134 Four years ago, Sentry Equipment needed help with its marketing. Enter Dave Coughlin. Dave is the Director of Marketing at Sentry. In this episode, he provides a complete breakdown of the strategy and tactics he put into place – and the results achieved to help turn around this manufacturing brand. Get set…this is a great one! Connect with Dave here: https://www.linkedin.com/in/dave-coughlin-0870598/ Connect with Pat, here: [email protected] If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker! Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.

#133 Gini Dietrich runs a successful PR agency, she is a prolific content creator, author, and the force behind an incredible blog Spin Sucks. She is also the person behind the PESO™ model of communication. If you want to do comms right in 2024 – you need to understand this model. In this episode, Pat and Gini discuss: ✅ The state of PR in 2024 ✅ The PESO™ model ✅ Running an agency ✅ How she goes about creating so much great content Connect with Gini here: https://www.linkedin.com/in/ginidietrich/ Connect with Pat, here: [email protected] If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker! Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.

#132 David Aldridge is the VP of Marketing for Visit Virginia's Blue Ridge. David is also a return guest, check out episode 37. In this episode, David and Pat talk about: ✅ The state of destination marketing post-pandemic at VVBR. ✅ What are the current challenges facing destination marketers. ✅ What channels are working. What's not. ✅ How AI is reshaping marketing at VVBR. Connect with Davide here: https://www.linkedin.com/in/davidmaldridge/ Connect with Pat, here: [email protected] If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker! Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.

#131 Alex Suscha is on a mission…a mission to stop fake news. And he is doing it through Sourcer, AI. A platform he built to analyze online news and provide readers with a reputability rating and a political bias slant for each story. Seems pretty cool, right – especially during a presidential election year. Oh yeah, and Alex is 18 years old! Join, Pat as he sits down with Alex to talk about: ✅ How this product works ✅ How Alex came up with the idea ✅ And how he is marketing Sourcer, AI Connect with Pat, here: [email protected] If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker! Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.

#130 Holy cow we made it this far. For all of you who have been listening to this along the way – thank you! We have another great episode for you today. In this episode, Pat McGovern sits down with Managing Director of PVAI Consulting Michael DeNunzio. Michael will take you on a wild ride from developing the first digital marketing program for the advertising agency Foote Cone and Belding back in the early '90s. To launching a new AI training program: Mastering AI Skills For Marketers on Maven. He talks about the early years of the World Wide Web – what that was like. The ups and the downs. Pat and Michael also dig into AI and the impact it will have – especially in the marketing community. Get this episode in your ears as soon as you can! You'll love it. Connect with Pat, here: [email protected] If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. Michael's Pint: Miller Lite Pat's Pint: Miller High Life

#129 For those who depend on bringing new clients to your business (and let's face it most of you listening to this pod do…) this is the episode for you. Pat goes deep with Tom Martin. Who is Tom and why should you even care? Tom is a first-rate ad man. He has worked in shops. He has even run his own. Tom also knows new business. His best-selling book The Invisible Sale is a must-read for ANYONE who wants to find, engage, and close business in 2024. But to put Tom in just a new business box…is not the full story. Tom is also: A prolific writer. A content creator. A business owner. An in-demand speaker. Oh yeah, and a nice guy! This is a two-pint episode. The first--just for fun. The second to take notes. Reach out to Tom here or here. And if you want to connect with Pat, reach out to him at: [email protected] If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. Tom's Pint: He was enjoying sparkling water…but Tom is a bourbon man through and through. Pat's Pint: Summer Shandy

#128 Pat sits down with his friend, Bill Wagner. Bill has done a lot in his career. Agency owner, head of marketing, and CEO for Penta Technologies. While CEO Bill was responsible for growing the company and then selling it. In this episode you'll learn: ✅ How he started in marketing ✅ How he was able to make the leap from CMO to CEO ✅ Bill's take on having the CEO title ✅ His approach to marketing as the top dog in the company ✅ Plus, his experience in trying to sell a company And bunches more. Grab a pint of your favorite beverage and enjoy the pod. You can reach out to Bill here: https://www.linkedin.com/in/williamgwagner/ And if you want to connect with Pat, reach out to him here at: [email protected] If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. Bill's Pint: Mikerphone Brewing, Audio Dynamite Pat's Pint: Lakefront Brewing, Riverwest Stein, NA

#127 In this special podcast the whole family will enjoy…Pat sits down with Morgan Burns – the Founder, CEO, Fractional CMO, and Chief Bad Ass for Purple Unicorn. Purple Unicorn is a respected branding agency that provides: ✅ Brand Development ✅ Brand Activation ✅ Brand Growth And in this episode we cover ✅ How Morgan got into marketing with a degree in Spanish and Film ✅ Why she made the jump and started her agency ✅ Why brand is the focus for every piece of your organization ✅ Key questions that need to be answered to build your brand ✅ How she is using AI in her work (super interesting) ✅ How she knows when she crushes a project If branding is your jam…then spend some time listening to Morgan. Connect with Morgan on LinkedIn here: https://www.linkedin.com/in/morganlburns/ Or head on over to Purple Unicorn: https://purpleunicorn.agency/ If you want to connect with Pat, reach out to him here at: [email protected] And if you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#126 Pat sits down with Mitch Duckler – Founder and Managing Partner of FullSurge – a brand and marketing strategy consulting firm. FullSurge has done work with some of the biggest brands on the planet. Deloitte The Home Depot US Cellular Abbott GE And that's just some of the brands! Duckler is also the author of a new book: The Future Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging. This book is a gem. Duckler delivers insights from conversations with over 40 global CMOs, from Fortune 1,000 companies exploring the strategies brands need to navigate disruptive technologies and societal trends. In this episode Pat and Mitch cover: ✅ How branding has changed ✅ The role of Gen Z and what marketers need to know to connect and engage with them ✅ The impact of AI on marketing and how CMOs view AI ✅ The rise of influencer marketing and the importance of this channel in the future You want to know where the puck is going...listen to this episode and then read the book! Connect with Mitch at FullSurge here: https://www.fullsurge.com/connect Or on LinkedIn: https://www.linkedin.com/in/mitchduckler/ Connect with Pat at: [email protected] If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#125 Is there a marketing job out there that could be better than trying to place animals in loving homes? The answer is no…there isn't! And that's just what Addie Erdmann does. She is the Director of Marketing and Development for the Eau Claire County Humane Association (ECCHA). She helps put pets in homes! 🩷🩷🩷 A bit about the association. -> It has been around since 1972 -> They just moved into a new facility -> At full capacity they can hold over 200 animals. ~41 dogs, and ~100, plus foster animals -> There are 12 paid staff members and about 450 active volunteers!! Addie has her hands full between the marketing and the development (fundraising) for ECCHA. She is a team of one. In this episode, we find out how she does it all. The tactics she uses. Events that are working for the association. Plus, the channel that has been killing it for fundraising! Plus, plus Addie has a great story involving a 100-plus-pound Sulcata tortoise named, Tiny Admiral! You don't want to miss that one! ✅ Connect with Addie here: https://www.chasinghoneyconsulting.com/ ✅ Looking to adopt a pet. Reach out to the ECCHA here: https://eccha.org/adopt/ ✅ Connect with Pat at: [email protected] 🍺 Addie's Pint: Leinenkugel's Summer Shandy 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#124 Friend of the pod, Martha Carrigan is back behind the mic talking about finding a job in marketing. But this isn't for those fresh out of school. This episode puts the focus on the group of marketers ages 45+ looking for their next gig. This group has been heads down in their job for the past 15-plus years. They've been busy raising their family. And suddenly they need to look for something new. It's tough. The struggle is real. And sadly, many are not equipped to deal with the change. Well, Martha Carrigan, President and CEO of Big Shoes Network breaks it all down for us. She gives us her outlook on the job market based on recent trends. Plus invaluable tips, hacks and best practices to help you along. If you are looking or you know someone looking for work, get this pod in their hands. And subscribe to the Big Shoes Network newsletter right here: Or connect with Martha directly on LinkedIn: https://www.linkedin.com/in/marthacarrigan/ ✅ Connect with Pat at: [email protected] 🍺 Martha's Pint: Kopps 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#123 Dan Abel is a beer guy. But that wasn't always the case. Shortly after graduating from UW-Madison, Dan packed up his gear and headed west. His goal: make it in the music business. That dream didn't quite pan out. But the lessons learned from being a part of LA's music scene would stick with him. He would go on to work at Creative Artists Agency. Then YouTube. And then Abel became Director of Global Marketing at Reverb. And while at Reverb, he hit on the idea for Pilot Project – a first-of-its-kind brewery incubator. A place that would help brewers launch their business. It's a great story. And Dan is a great storyteller. So come along for the ride and here the full story! Check on Dan on LinkedIn at: ​​https://www.linkedin.com/in/danielabel/ Or visit the website: https://www.pilotprojectbrewing.com/milwaukee If you're in the Milwaukee area make sure to stop by Pilot Project. It's awesome!! ✅ Connect with Pat at: [email protected] 🍺 Dan's Drink: EH Taylor, Small Batch 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#122 Chris Vaughan is a philosopher by training. After obtaining a PhD, his goal was to become a professor of philosophy – but, as is so often the case with guests on this pod, marketing got in the way. Instead of going the professor route, Chris took a role as a marketing consultant. This was at the time when something new was just beginning – a little thing called the Internet. He was a natural as a consultant. Within no time he became a partner. He meets his wife at the firm. He has it all…or at least pretty close to it. And just then, while on top, Chris and his wife quit the firm. As he explains it, he felt there was a better way to do consulting. He felt they could do more, provide more value, and charge less. That's Jerry Maguire kind of talk. So he took all his knowledge and years of experience and launched Sequence Consulting. Now, twenty-plus years later Sequence Consulting has become the premier firm in the U.S. helping nonprofit associations achieve their goals. Throughout those twenty-plus years, Sequence has worked with some of the biggest brands in the association space. Brands like the American Dental Association, the American Bar Association, and AARP just to name a few. In this episode, Pat sits down with Chris to talk about ✅ What are nonprofit associations and what do they do (this is super interesting) ✅ What's the state of associations in 2024 – and are they still relevant ✅ The biggest challenge facing many associations ✅ How Sequence Consulting is helping associations Chris is passionate about this space so connect with him to learn more about his work and Sequence Consulting You can find him on LinkedIn at: https://www.linkedin.com/in/chrisvaughanphd/ Or visit Sequence Consulting and check out the case studies on the site. ✅ Connect with Pat at: [email protected] 🍺 Chris' Pint: Goldfinger Brewing, Golden Pils 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#121 When Andy Massignan arrived at Ariens, (a leader in lawn care and snow removal product) he asked the question: Who is our best customer? The answer he got just didn't seem right. And so began the process of finding out: Who is the Ariens customer? In this episode of Over A Pint, Pat and Andy sit down to discuss the steps he went through to find the answer. But that's just the start. You'll hear a lot more including: ✅ His role as Director of Product Portfolio Strategy ✅ Blending short-term opportunities vs. longer-term challenges ✅ The importance of your website in marketing ✅ Uncertainty scenario planning ✅ The tools he uses daily If you want to better strategic thinker, this is the episode for you. Make sure to reach out to Andy at: https://www.linkedin.com/in/andymassignan/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Andy's Pint: Old Fashioned – Bourbon sweet with olives 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#120 Liz Gross is a force! She is an award-winning speaker, author, and strategist. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, and the Council for the Advancement and Support of Education. Impressive, right? On top of that, she has also built a kick-ass agency Campus Sonar. This agency specializes in social listening in higher ed. And they do this at scale. Last year, Campus Sonar analyzed more than 13,000 online mentions about how individuals think and feel about the value of higher education. It's like a 24/7 focus group – all in real-time. Super impressive. Given our love of higher ed marketing here on the pod, we had to have her on. And In this episode, we cover: ✅ Her path into marketing ✅ The state of higher ed – the 3,000-foot level ✅ The state of marketing in higher ed ✅ Campus Sonar what they do – and how they are helping colleges and universities ✅ How her agency is using AI ✅ How she finds new business for the agency You're going to love it. To get in touch with Liz at Campus Sonar: https://www.campussonar.com/ You can find her on LinkedIn: https://www.linkedin.com/in/lizgross/ Or on X at: @lizgross144 If you want more about the higher ed space. Episode #119 with Eric Hazen is awesome. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Liz's Pint: 40 oz of pure water 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#119 Eric Hazen is the Director of Digital Experience and Marketing at Ferris State University. And in this episode, he sits down with Pat to go over the good, bad, and the ugly with higher ed. Plus, what his team is doing to win in a very competitive space. Here's just some of what's covered: ✅ Eric's take on the state-of-the-state of higher ed ✅ The role of the website and how this channel is living the brand promise ✅ How Eric and his team approach content for the web ✅ The type of stories that convert ✅ Why higher ed teams will need to develop personalities ✅ How his team is using AI in their day-to-day work If you like the conversation with Eric (and we think you will) and want more insights on higher ed, check out Episode 5 with Doug Clark. If you want to connect with Eric he spends most of his time on LinkedIn. Reach out to him here: https://www.linkedin.com/in/eric-hazen/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Eric's Pint: Vernors 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action. In this episode, we discuss: ✅ How she structured and wrote the book ✅ How she used the principles to market her book ✅ How to use the principles to become a better storyteller ✅ How the book has helped to build business for her agency ✅ What is autonomy bias and how to use it to light up your sales There's so much fire in this episode we are recommending you listen to it in a fireproof suit. Connect with Nancy and find out more about her book, her agency, and the work she has done for others. Reach out to her here: https://www.linkedin.com/in/nancyharhut/ Or here: HBT Marketing ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#117 Friend of the pod, Brian Piper is back! Brian is a content master. And on this episode, Brian goes deep into content marketing with a specific focus on higher education. Higher ed, is a vertical having some challenges right now and we explore this space and steps marketers can do to improve their content. Here's what to listen for: ✅How he thinks about content for higher ed ✅The role of the website ✅What success looks like ✅How he and his team are using AI ✅Steps you can take to amp up your content marketing game If you're looking to connect with Brian reach out to him at LinkedIn: https://www.linkedin.com/in/brianwpiper/ Or on his website: https://brianwpiper.com/ If you liked this episode and need more Brian in your life, check him out in episode 70 of the show. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Brian's Pint: Southern Tiers, Pumpking Ale 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA Please do us a favor – before you go, take a minute to leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#116 Emily was working in the Twin Cities when she made her decision. She cashed in her chips took her boyfriend with her and moved back home to Spooner, Wisconsin. For those not familiar…it's way up north! Gall gets a job heading up marketing for a large not-for-profit but after two years of trying to do it all…she decides to go it alone. And that's where our story gets interesting. She starts freelancing and within three months she has amassed 45 clients!!! Fast-forward six years and Gall and her partner Kassie Dalsveen have built North of Eight – a successful design and marketing firm in the wilds of northern Wisconsin. How does all this happen? It's all in the podcast. Treat yourself to a pint and listen to Emily's story. If you're looking to connect with Emily you can reach out to her on LinkedIn at https://www.linkedin.com/in/emily-gall-n8/ Do you need the services of North of Eight? Vist the website: https://www.northofeightdesign.com/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Emily's Pint: Roundman Brewing, Red Right Hand 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA Please do us a favor – before you go, take a minute to leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#115 At one point early in his career, Scott Kauffman was working in sales for Cutco – the high end cutlery brand. If you think selling is hard…try selling cutlery! For many, that would be as far as they go in the sales game. Not Kauffman. He stuck with it and joined BD Pros. And that's when he quit after his first day!! As Kauffman tells it, "It was incredibly scary and I quit after my first day!" But his manager talked him back and today, Kauffman is the VP of Business Development at BD Pros. This is not your typical type of agency. They are a business development agency. What does that mean? They bring together sales, marketing and business development operations all in one offering for their clients. Not only are they handling branding and messaging…they are also helping take leads and turn those leads into sales. How do they do it. What's the process. How they onboard clients and build sales and marketing plans that deliver results. It's all in this episode. So enjoy it with a pint of your favorite. Looking to connect with Scott or learn more about BD Pros go to https://bdpros.com/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Scott's Pint: Miller Lite 🍺 Pat's Pint: Lakefront Brewery, Extended Play NA Favor time – before you go, take a minute to leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#114 In 2008, Celia Faye Meisel graduated from college with her master's degree in music. You may remember that wasn't a good time to be starting out. Meisel had a couple of options: Give up music and work in corporate America. Start her own business. She took door number 2. Meisel started her own music business and quickly figured out how to get leads, and then turn those leads into clients. How to market. Even, how to develop the processes and procedures required to keep a business operating. And soon, her business was taking off. She had paying clients!! Fast-forward several years and people are now reaching out to her for help and advice on how to grow their business. That's when Meisel drops music and launches her next business helping entrepreneurs and teams to reach their goals. And since that time, there has been no looking back. Her work has been so effective she has helped generate over $13 million in high-ticket program sales. Bananas! And on this podcast, you'll hear more about her entire story, her approach, and how she divides up her day, and how she stands out in a super crowded space. Pour yourself a tall one and enjoy! Looking to connect with Ceila. Reach out to her on LinkedIn: https://www.linkedin.com/in/celia-faye-meisel/ Or visit her website: https://celiafayemeisel.com/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Celia's Pint: Q Tonic Ginger Beer 🍺 Pat's Pint: Lakefront Brewery, Extended Play NA Favor time – before you go, take a minute to leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#113 We love some good conversation dealing with travel, and that's what Lindsey Roeschke delivers. Lindsey is a seasoned consumer analyst with years of expertise in the travel & hospitality industry. In this pod we talk about: ✅The current state of travel. ✅The big learnings the travel industry took away from the pandemic. ✅How the different generations look at travel. ✅Current trends in the space such as set-jetting, adventure and b-leisure. ✅The role of advisors in travel. If you want to reach out to Lindsey, connect with her on LinkedIn. Looking for more on the travel space…then you'll hear how the team from Nebraska tourism turned that state into a travel powerhouse. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Lindsey's Pint: Bandage Brewing, Amber 🍺 Pat's Pint: Guinness Zero Favor time – before you go, take a minute to leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#112 Marketing is getting very interesting in the manufacturing space. That's due to a new generation of young, smart marketers getting into the business. One of them is Lindsey Muchka. Lindsey is currently heading up marketing at Dorner Manufacturing. Dorner specializes in conveyor solutions. Within manufacturing – conveyor solutions are a critical product. If the conveyor isn't working profits take a hit. On this episode, Pat talks to Lindsey about: ✅ How she got started in marketing in the manufacturing space ✅ Her role at Dorner and what she does as the Director of Marketing to move the needle ✅ How she staffs her department ✅ How she splits her marketing efforts education vs brand awareness ✅ The role of the website in the marketing mix ✅ Her take the role of trade shows – are they worth the time and effort If you want to reach out to Lindsey here's her LinkedIn page. If marketing in manufacturing is your jam. Check out the episode with Dean Stier. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Lindsey's Pint: She was drinking water – but will be having a margarita later! 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA Favor time – before you go, take a minute to leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#111 Today Pat sits down with Amy Woods – CEO and Founder of Content 10x – based in Manchester, UK. There are plenty of businesses creating content to help drive business, but are they getting as much as they can from their content efforts? Probably not…and that's where Amy and her agency come in. They specialize in getting as much as possible from your content. Here's what we cover: ✅ How repurposing can breathe new life into existing pieces like blog posts and podcasts ✅ Her onboarding process and how Amy and her team work with new clients ✅ The key metrics she looks at to determine success with her efforts Plus, Amy talks about how she got into the agency space. And what it's like running her own shop. Reach out to Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/. Make sure you mention listening to her on Over A Pint. Or head over to Content 10x and connect with her there. If you like hearing about agency life – you're in the right place. Check out some of our great past episodes with James Pellizzi, or Angi Krueger. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Amy's Pint: English Tea 🍺 Pat's Pint: Coffee and sparkling water Favor time – before you go, take a minute to leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#110 It wasn't all that long ago that many were talking about the end of email. Wow, have times changed. Today it's one, if not the, most important marketing tool in your toolbox. But here's the question… Are you getting all you can from your list? In this episode, Pat sits down with Jessica Best. Jessica is an email strategist and the owner of BetterAve – an agency helping companies supercharge their email marketing. And this woman knows what she is talking about. Here's what to listen for: ✅ The current state of email marketing ✅ The 3 big differences between B2B and B2C email campaigns ✅ Jessica's discovery process to enhance your email marketing efforts ✅ What's one of the best-performing emails? ✅ The can-dos and should-dos for creative ✅ The key metrics you should be tracking ✅ And the importance of your website in the email campaign… There's so much good stuff in this one…it's sick! So get your pint. Get your notebook. Have a listen and make sure to take notes. When you're done you'll be a better marketer. If you want to get more from your email efforts…make sure to reach out to Jessica. Connect with her on LinkedIn: https://www.linkedin.com/in/jessicalbest/ Or check out her website: https://better-ave.com/ If you liked this episode, check out the episode with Rob Ebert. Rob goes deep into strategies and tactics to help you improve your social media efforts. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Jessica's Pint: Brick River Cider Company, Peach 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA Favor time – before you go, take a minute to leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#109 Kweku TeAngelo Cargile is on a mission. As the National Executive Director at The BrandLab, Cargile wants to bring more diversity into the fields of marketing and advertising. And it's easy to see why – this space has a certain look and feel to it – especially here in Milwaukee. In this episode, Kweku TeAngelo shares the story of his journey. What The BrandLab does and how you can help out. Kweku TeAngelo is also great at networking. And he shares his approach to creating opportunities to expand his network and connect with more people. Listen in cuz it's pure gold! To get in touch with Kweku TeAngelo and to learn more about how you can help, reach out to him on LinkedIn: https://www.linkedin.com/in/kweku-teangelo/ Or email him at [email protected] If you liked this episode, check out the episode with Rob Ebert. Rob goes deep into strategies and tactics to help you improve your social media efforts. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Kweku TeAngelo's Pint: Green Juice Smoothie 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA Hey, before you go, take a minute to leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#108 Rob Ebert is a Senior Vice President of Social Content and Strategy at BVK. And in this episode, he sits down with Pat to go deep into how to win in social media marketing. Here's what they cover: The current state of social media – paid v. organic Being authentic on social – what does this mean and how to pull it off How to make the most out of short-form video How AI is impacting the space What are the forgotten social channels And so, so much more… Rob has spent years in this space and it comes across. So, if you want to get more out of social media efforts this year, grab a pint and have a listen. Need more Rob Ebert in your life? Check out his first episode here. Or connect with him on LinkedIn here. You might also like this episode with the amazing Jay Baer. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Rob's Pint: Athletic Brewing, Run Wild 🍺 Pat's Pint: New Glarus Brewing, Two Women Before you go, take a minute to leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#107 James is the captain of the advertising agency Pellizzi & Co. He sits down with Pat to talk about: The ad world here in Milwaukee His against-the-grain approach to hiring talent How Pellizzi & Co. stands out in a crowded field How the Bucks are going to do this season If you're in the ad agency world – you're gonna want to check out this episode. Grab a pint and enjoy! Reach out to James here: https://www.linkedin.com/in/jamesapellizzi/ And if you liked this one, listen to the episode with Jay Baer. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 James' Pint: Heinken 🍺 Pat's Pint: Wisconsin Brewing, Yankee IPA Oh…one more thing – do us a solid and leave a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#106 Today we talk to Connie Kwok. Connie and Pat met over 20 years ago when she was just starting out. And once she left the agency, her career took off like a rocket. Connie has worked on the agency and client side for some of the biggest brands on the planet and in so many different verticals – it's sick! And because that wasn't cool enough she left the "traditional brand world" and jumped into the world of BitCoin and Blockchain. Here's what to listen for in this episode: ➤ Connie's playbook when she comes into a new company. What it's like working with these big "heritage" brands and why the brand story is important in creating a digital strategy. ➤ Why a brand story is so important when it comes to developing a digital strategy. ➤ How she goes about building her teams – and her one key question when she is meeting new team members. Connie was awesome – you'll love hearing her story. If you liked this one, take a listen to the episode last week with Jay Baer. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Connie's Pint: New Glarus Brewing, Spotted Cow 🍺 Pat's Pint: Point Brewing, Snow Pilot Oh…one more thing – do us a solid and leave a review. That's the energy that powers this supertanker! We need it. Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#105 Shut the front door – Jay Baer is on the pod. Now, it's true, we love all our guests on Over A Pint. And we've had some great ones for sure. But, Jay Friggin' Baer…c'mon that's a whole new level of WOW! Let me share with you the CV of this guy: ➤ Author of 7 books ➤ Founder of 5 multi-million dollar companies ➤ Consultant and advisor to over 700 brands ➤ Hall of Fame keynote speaker ➤ Tequila aficionado ➤ 250,000 + followers between TikTok and Insta ➤ A genuinely nice guy Bananas, right? In this episode, we cover the full range of topics specifically his latest book: The Time To Win: How To Exceed Customers' Need For Speed. The book is based on proprietary research Jay did in trying to understand "the critical correlation between speed and customer satisfaction, loyalty, purchase propensity, and more." Not only is the book interesting and loaded with insights – it's just 69 pages long. Because…well…who has the time. Do yourself a favor and get the book and the key insights found in the book. There's zero chance you will regret it. If you need more Jay in your life because who doesn't -- you'll find him here at: JayBaer.com And if you would like to take a look at the research used in the book, here's your link: https://www.thetimetowin.com/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Jay's Pint: Bells Brewery, Hopslam, Double IPA 🍺 Pat's Pint: New Glarus Brewing, Staghorn Octoberfest Oh…one more thing – do us a solid and leave a review. That's the energy that powers this supertanker! We need it. Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#104 Holy cow was this a good sit down. Kurt and Pat had the chance to talk to Angi Krueger. Angi is…well…she is a lot of things. A long-time member of Milwaukee's ad community, storyteller, brand builder, and now CMO at OwnersEdge. Here's what we cover: ✅ Her start in the marketing game ✅ Her 24-year run at Core Creative ✅ Making the leap from agency to client side of the business ✅ What's a day in the life of a CMO like ✅ What metrics she's tracking ✅ What's her superpower ✅ The TV show that changed her life Here's how you can connect with Angi – she is going to be looking for help soon: https://www.linkedin.com/in/kruegerangi/ 🍺Angi's Pint: Leinenkugel's Summer Shandy 🍺Kurt's Pint: Three Sheeps Brewing, Offshore IPA 🍺Pat's Pint: Lakefront Brewing, Riverwest Stein Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#103 Brian Baker sits down with Kurt and Pat to talk about being a CEO at Sentry, the advantages of being a company-owned corporation, and his take on effective marketing. Looking for other great CEO podcasts check out episode #87 with Mickey Henninger, episode #81 with Kris Harrington, or #21 with Tammy Lee. 🍺Brian's Pint: Lakefront Brewery, Riverwest Stein 🍺Kurt's Pint: Lake Louie Brewing, Badger Club 🍺Pat's Pint: Lakefront Brewery, East Side Dark, NA Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#102 Today we are sitting down with Kevin Hardman to talk about marketing places. We go deep into the brand Milwaukee and how we can take a good brand and make it great! If you love talking about Milwaukee, check out our interview with Joshua Albrecht, VP of Marketing & Communications for Visit Milwaukee. Kevin is on LinkedIn all the time. So reach out to him at: https://www.linkedin.com/in/kevin-hardman/ And make sure you reach out to Kurt and Pat here: ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/ 🍺Kevin's Pint: Potosi NA 🍺Kurt's Pint: Gathering Place, Black IPA 🍺Pat's Pint: New Glarus Brewing, Spotted Cow Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#101 All the way from the great state of West Virginia, it's the return of Jim Matuga. In 2021, Jim made his first Over a Pint guest appearance, and we knew immediately at that time he needed to come back. It may have taken a few years to twist his arm, but mission accomplished! To say Jim has serious game is an understatement. Let's laundry list just some of them: President & Founder of Inneraction Media Author of Marketing Matters Host of the popular national podcast Positively West Virginia Columnist for The State Journal in West Virginia Head Coach for Miracle League Baseball for 20+ years This time around we're talking artificial intelligence (AI) and digging into Jim's latest proprietary and successful business venture – StoryMaker. Most small businesses struggle with finding the right words to authentically connect with audiences. Developed with the small biz owner, entrepreneur & non-profit in mind, StoryMaker creates the right words, on-the-fly, for social media, 30-second pitches, emails, blog posts and unlimited brand messages – all with a couple clicks of a mouse. Jim's one of the good guys, and we're already chomping at the bit to bring him back a third time! Jim's Pint: A virtual spirit Pat's Pint: Tucktoberfest from https://tuckerbrewing.com/ Kurt's Pint: Hilly Haze from https://www.amb.beer/

#100 Boom! How the heck did we get to 100 so fast? Seems like we just started, and now here we are! Well, y'all are in for a treat. For this special episode, Kurt and Pat sit down with Jean O'Toole. Jean is the Director of Marketing and Communications at Alverno College. We get into Jean's background, focusing on how she goes about marketing a college in these tough times. If you have been keeping up with the higher education space…you know the struggle is real. What makes Jean's story so good is her diverse background. And we get into all of it. ✅How she begged her way into marketing. ✅Her time at the New York Beef Council. ✅What it's like working for the New York Beef Council. ✅How influencers helped to bring back the beef business. ✅How she made the switch from beef to higher ed. ✅What it's like marketing a small, private college. ✅What her first 90 days were like. And a lot more… You can reach out to Jean at https://www.linkedin.com/in/jeanotooleprofile/. And make sure you reach out to Kurt and Pat here: ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/ 🍺Jean's Pint: Snapple 🍺Kurt's Pint: Third Space Brewing, Heavenly Haze 🍺Pat's Pint: Modelo Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#99 Natasha Misra is in a super competitive, male-dominated space – personal injury law. So how the heck is Natasha breaking through and growing her practice? That's what we unpack in this episode of Over A Pint. Here's what to listen for: ✅How she started her business. ✅How she figured out her brand. ✅How she went about fulfilling the branding. ✅Her approach to networking. ✅When it comes to marketing – why patience matters. ✅Plus what a day in the life of a personal injury lawyer is like. Natasha drops so many insights in this episode, you're going to love it. Make sure to reach out to Natasha at https://www.natashamisralaw.com/. And make sure you reach out to Kurt and Pat here: ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/ 🍺Natasha's Pint: Leinenkugel's Summer Shandy 🍺Kurt's Pint: Roadhouse Brewing, Wilson IPA 🍺Pat's Pint: Miller High Life Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#98 On this episode the OAP crew sit down with Dr. Peter Gonzalez (Dr. Pete). Dr. Pete runs a successful chiropractic practice, North Point Chiropractic. So how did he and his team do it? We get into it. ✅ How Dr. Pete approaches marketing ✅ What has been working to help build his practice ✅ How he goes about networking to build business and connect with others ✅ Plus, we even work in some tips to help improve your posture Not only are you going to learn more about marketing – you'll for sure be sitting up straighter in your chair. You should reach out to Dr. Pete at: North Point Chiropractic or on the socials at @northpointchiro. You may want to check out one of his events; they're free. ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/ 🍺 Dr. Pete's Pint: Raised Grain Brewing, Orange Juicy 🍺 Kurt's Pint: 3 Sheeps, Offshore 🍺 Pat's Pint: Lakefront Brewing, East Side Dark, NA Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#97 What does it take to market a minor-league baseball team? This is your chance to find out how it's done. Joining the OAP crew is Bryan Giese – Marketing and Communications for the Lake County DockHounds. He covers: ✅How he broke into the business ✅The team he built and how it works throughout the season ✅Where they are allocating the marketing budget ✅How they capture feedback and build that into their marketing You should reach out to Bryan at: https://www.linkedin.com/in/bryan-giese/ or at [email protected]. And make sure to check out the DockHounds at www.dockhounds.com. ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/ 🍺 Bryan's Pint: Lake Louie, Walk Off Lager 🍺 Kurt's Pint: Lake Louie, Badger Club 🍺 Pat's Pint: Lake Louie, Yankee IPA Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#96 The OAP boys had the privilege of sitting down with Burt Levy. And wow did Burt deliver a boatload of wisdom. It's the kind of wisdom that only someone who has been in the game a long time can deliver. We touch on: ✅How to network ✅How to treat others in the workplace ✅Understanding that your brand is not going to be for everyone Reach out to Burt at: [email protected] ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/ 🍺 Burt's Pint: Blue Moon 🍺 Kurt's Pint: Indeed Brewing 🍺 Pat's Pint: Leinenkugel's Summer Shandy Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#95 Join us as we have a gab session with the president of Granular Marketing, Steve Kroll. We discuss how Steve got into the space. What Granular does and how it stands out as an agency. We even touch on where things are going in the paid performance space. Grab a pint and belly up! Reach out to Steve at: www.granularmarketing.com. Also, check out the webinar Planning for the Holidays: https://granularmarketing.com/webinar-tis-the-season-to-be-ppc-planning-for-the-holidays/ And if you're looking for a bit more Kurt and Pat in your life… ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/ 🍺 Steve's Pint: Athletic Brewing 🍺 Kurt's Pint: Modelo 🍺 Pat's Pint: Leinenkugel's Summer Shandy Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#94 Grab your favorite pint glass and belly up to this little piece of gold. Kurt and Pat sit down with Tim Fitzpatrick. Tim is an entrepreneur and founder of Rialto Marketing – an agency that provides marketing consulting and fractional CMO services for B2B companies. We cover: 👉 What is a fractional CMO and the role they play 👉 The six key things a CMO should focus on 👉 What companies are getting wrong about marketing 👉 How to find your target market 👉 The steps to develop messaging that will break through the clutter Tim knows his s&*t and you'll get a TON of value from listening. Reach out to Tim and get his help. The best place to reach him is here: https://www.rialtomarketing.com/ And if your business is struggling or you feel you should be getting a bigger piece of the pie, check out Tim's Revenue Roadblock Scorecard. This will help you better understand what's causing the slowdown. Takes only a few minutes to complete. And if you're looking for a bit more Kurt and Pat in your life… ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/ 🍺 Tim's Pint: Avery Brewing, Ellie's Brown 🍺 Kurt's Pint: Lake Louie Brewing, Rational Haze and Zuni Brewing 🍺 Pat's Pint: Wisconsin Brewing Company, Yankee IPA Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#93 We are in election season. Yeah, it's here again. And as we head into a new cycle we wanted to find out more about political advertising. So, we picked a killer in the space. Adam Parikh is the President of Gigawatt and Sway Digital both high-powered digital agencies. Adam has worked on a bunch of high-profile campaigns at the local, state, and national levels. He has touched them all. And on this episode, Adam takes us behind the curtain to show us how it all works. If you're a political junkie or just interested in hearing more about this space is like – well you're in for a treat. Come aboard and enjoy! Want to connect with Adam – reach out here https://gigawatt.media/ or here: https://swayvoters.com/ And if you're looking for a bit more Kurt and Pat in your life? ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/ 🍷 Adam's Glass: Domaine Carneros, Sparkling Wine 🍺 Kurt's Pint: City Lights Brewing, Hazy IPA 🍺 Pat's Pint: Modelo Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.