Bill Blank: How To Rebrand A 120-Year-Old Water Company
Over A Pint Marketing Podcast · Over A Pint Presents
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Show Notes
#140 Bill Blank is the Director of Global Marketing Communications for Badger Meter – a 120-year-old organization that provides water flow measurement and quality monitoring solutions.
Let's be honest – not the sexist vertical in the world.
But the work Blank and his team have pulled off is impressive.
In this sit down we go deep in the paint on how Blank and the Badger Meter team pulled off the spectacular launch of BlueEdge.
It's a rebrand…but it's so much more. If you love to geek out on branding stories…you'll love this one.
Connect with Bill on LinkedIn: https://www.linkedin.com/in/billblank1/
Connect with Pat at: [email protected]
Looking for more pods on branding? Check out: Branding Insights with Morgan Burns
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