Over A Pint Marketing Podcast

#188: Pat sits down with Kyle Litz, Director of Digital Marketing at Ascedia. Ascedia has a strong reputation for designing and developing award-winning sites. But they also have a strong digital marketing team that effectively targets hard-to-reach audiences. In this pod they cover: ✅ The move toward first-party data as tracking gets harder ✅ The rise of AI-driven search experiences, where answers show up before clicks ✅ How Asedia targets specific audiences ✅ SEO v. AEO ✅ The metrics that actually matter Connect with Pat here: [email protected] Connect with Ascedia here: https://www.ascedia.com/contact Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#187: Buckle up, this is a good one. Jen Nicklas and Andrea Jansen are two forces in marketing. Both are directors in manufacturing. And both have a lot to say on the topic. Here's what we cover: ✅ The most important marketing tool in your marketing toolbox ✅ The importance of sales and marketing alignment ✅ Why all content needs a connective thread ✅ The product awareness challenge ✅ Their thoughts on AI Marketing leaders today are navigating constant change: new platforms, new technologies, and new buyer expectations. But the fundamentals still matter: • Stay close to sales • Focus on real customer problems • Build a website that supports the business • Stay curious and keep testing And Jen and Andrea are doing exactly that. Enjoy the episode! Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#186: Jocelyn Rasor is the Director of Marketing at Lakeside Manufacturing Foodservice. And in this episode, Jocelyn and Pat go deep on what it's like to market in the manufacturing space. Here's some of what they cover: ✔️Marketing Is There to Help Sales Win ✔️The Website Is a Sales Tool, Not a Brochure ✔️Breaking Into New Verticals Is Not a Marketing Decision ✔️Are Trade Shows: Worth It, or Could It Have Been an Email? That's just the tip. If you're a CMO in manufacturing, this episode is a masterclass in focus, alignment, and practical advice! Connect with Jocelyn on LinkedIn: https://www.linkedin.com/in/jocelynrasor/ or check out the company at: elakeside.com. And if this episode sparks ideas about how your website and marketing engine could better support sales, let's talk. Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#185: In this episode of Over a Pint, Pat sits down with empathy activist and author Rob Volpe, whose book Tell Me More About That reframes empathy not as a soft skill, but as a serious business lever. Rob breaks down one of the most misunderstood words in marketing and leadership. Empathy is not about being nice. It is about perspective-taking. It is about dismantling judgment. It is about asking better questions. And most importantly, it is about making better decisions. The conversation explores: The difference between emotional empathy and cognitive empathy, and why marketers rely on perspective taking more than feelings The Five Steps of Empathy and how they apply directly to sales, collaboration, problem solving, and trust building Why asking "why" often shuts people down How big brands leave roughly 10 percent of revenue on the table by ignoring the "Say–Do Gap" Why qualitative research matters more than ever in a world obsessed with dashboards Rob also shares powerful personal stories that shaped his work, from growing up in small-town Indiana to a moment of forgiveness at his 30th high school reunion that quite literally lifted emotional weight. If you want better insight, better positioning, and better growth, empathy is a competitive advantage. Here's how to connect with Rob: Website: https://www.robvolpe.expert/ LinkedIn: https://www.linkedin.com/in/rmvolpe/ Social Media: Empathy Activist Newsletter: Reading Between the Lines (found on the website) Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#184: Dave's back and, as always, he is delivering pure fire. Pat and Dave talk about branding in the manufacturing. Here are just a few gems from the conversation: Without a brand playbook, every salesperson tells a different story Your website should build trust, not just list specs Consistency beats cleverness AI and modern content are table stakes now And the big takeaway: brand isn't fluff. It's operational discipline. When everyone tells the same story, sales get easier, trust builds faster, and the business scales. Boom! Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-coughlin-0870598/ Check out Dave's past episode here. Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#183: In this episode of Over a Pint, Pat sits down with Scott Kowalchek, CEO and President of Direct Avenue, to unpack the real business of direct response TV, how performance media actually works, and why consistency still beats cleverness when it comes to growth. Here's what they cover: How direct response TV really works, and why CFOs care more about conversions than impressions The myth that TV is only about brand Why great media buying is active, not "set it and forget it" How brands can buy TV at 20% to 80% below general market rates The real differences between linear TV, connected TV, and streaming Why attribution is the hardest job in marketing right now What makes a company a good fit for direct response How networking opens doors, but it's expertise that closes deals How AI is changing media buying, reporting, and creative production If you care about revenue, measurement, and actually knowing what your marketing is doing, this one's worth a listen. Connect with Scott here: https://www.linkedin.com/in/scott-kowalchek-1033a94/ Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#182: Starting 2026 with the awesome Susan Baier. Susan is the CEO and founder of Audience Audit. She helps small to mid-sized agencies create better marketing based on real insights into real attitudes of real people. In this episode, Pat and Susan cover: The future of agencies The impact of AI What clients want from their agencies And how genuine generosity and being helpful are the ultimate tools for creating a sustainable pipeline. Connect with Susan on LinkedIn: https://www.linkedin.com/in/susanbaieraz/ Or at her website: Audience Audit Check out Susan's past episode of Over A Pint here Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#181: Sam Burke, founder of Hale, joins Pat to break down how he and his team are building "the Sephora for men." Sam shares his path from engineering and brain-aging research to startups, including becoming chief of staff to Bonobos founder Andy Dunn after a scrappy growth challenge. Great story. They dig into the core problem Hale solves: men are spending more on personal care, but buying is still a high-trust decision in a low-trust environment. Sam walks through early validation (survey + MVP conversion), his recruiting approach (advisor tryouts before hiring), fundraising tactics (friends and family plus cold outreach), and how TikTok "day in the life" content builds trust, brand, and demand. So good! Connect with Sam on Insta: sburke0410 On LinkedIn: https://www.linkedin.com/in/samuel-d-burke/ Check out The Hale Company: https://thehale.co/ Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#180: Pat sits down with Erik Owen, president and founder of Oak Hill Business Partners. After 20 years in corporate roles at companies like M&I, Johnson Controls, and Rockwell, Owen realized the "corporate sweater" fit, but it was itchy as hell. That friction pushed him into entrepreneurship, where he launched Oak Hill and never looked back. Here's what you'll learn in this episode: How Owen positioned himself as a fractional CFO to get early traction How he evolved Oak Hill into a growth and exit advisory firm that helps owners build repeatable profits, sustainable growth, and ultimately a transferable business. The Oak Hill business model – it operates like a design-build general contractor, owning the whole project and partnering with specialists to execute. His thoughts on marketing lead gen vs. general, brand building. Owen also shares his philosophy on real networking, the sacrifices behind his success, and what surprised him most about becoming an entrepreneur. Want to connect with Erik? Go here: https://www.linkedin.com/in/erikowen/ Looking for more about Oak Hill: https://oakhillbp.com/ Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#179: Corey Rice, Director of Strategy at KORTX joins the pod to unpack two decades of evolution in digital marketing—from his early days back around the time of Friendster to today's programmatic, data-driven ecosystem. He explains how real-time bidding reshaped advertising, why first-party data is an underused goldmine, and how strategy must now bridge the gap between data and creative. Rice dives into: ✔️Audience targeting ✔️The tension between granularity and scale ✔️And how to balance omnichannel ambitions with limited budgets ✔️His philosophy on letting data guide creative ✔️And KORTX'S growing focus on franchise marketing, where balancing local authenticity with national brand consistency is key. We also dive into the future of agencies and how they are being asked to do more with less. How AI is now the new teammate that never sleeps. And his belief that if agencies embrace AI as a tool, not a crutch, they'll thrive in the next chapter of digital marketing. Connect with Corey here: https://www.linkedin.com/in/coreyrice/ Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#178: Dan Ardelan is back. He joins Pat to unpack how Kentico is evolving its CMS into an AI-powered digital experience platform. Dan explains how Experience by Kentico represents a total rebuild—modern .NET architecture, evergreen updates, and a single version approach that keeps it future-proof. The big story: Kentico isn't just dabbling in AI; they've built it into the DNA of their product. From generative content tools to predictive analytics, auto-tagging, and the new in-platform assistant "AIRA," Kentico is putting AI at the core of both marketing and development workflows. Dan also touches on the competitive landscape, agency skill shifts, and how AI is changing not just CMS platforms but the way digital experiences are designed, delivered, and optimized. Check out Dan's earlier episode here. Connect with Dan here: https://www.linkedin.com/in/daniel-ardelan/ Want more on Kentico? Go here: https://www.kentico.com/ Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#177: Oh this is a good one. This episode dives into the reinvention of sports marketing. Fame Sport is on a mission to drag sports partnerships out of 2010 and into the data-driven, story-first era. And Pat sits down with two of the people making that happen: Lynne Robertson and Patrick Campion. Here a just a few of the key themes & takeaways: Audience First, Not Team First: Too many brands lead with "I want to partner with the Brewers." Fame Sport flips it—start with who you want to reach. The right audience might be rodeo fans, WNBA followers, or college athletes, not just pro teams. Sports Marketing ≠ Logo Placement: The old playbook of impressions and signage is dead. The new model blends storytelling, data, and digital media to drive consideration and conversion, not just awareness. Brands & Teams Both Need Help: Half of Fame Sport's work now comes from helping teams and leagues modernize their own marketing and data strategies, not just brands. Massive Growth Ahead: Despite flat overall marketing budgets, CMOs plan to increase sports marketing spend by 40%, with 28% entering the space for the first time—even though 76% admit they can't measure ROI. Big opportunity, big confusion. Connect with Lynne here: https://www.linkedin.com/in/lynnerobertson/ Connect with Patrick here: https://www.linkedin.com/in/patrick-campion-fs/ Want more info on Fame Sport go here: https://famesportco.com/ Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#176: If you're in the business world, especially B2B, you've gotta be on LinkedIn. Hard stop. But being on the platform and getting results are two entirely different things. In this episode, Heike (pronounced Hi-kah) Heemann a LinkedIn coach, joins Pat for an in-depth look at how to use LinkedIn. You'll learn: What's actually working on LinkedIn right now — and what's just noise. Heike explains why the platform is more search engine than social feed (hint: keywords matter) How to show up consistently without burning out Why a bare profile screams "bare effort" Additionally, she shares her playbook for building a credible presence: start where you are, post and comment with purpose, and get meaningful recommendations that prove you're worth hiring or doing business with. We also dig into how to network without being salesy, how to keep your personal brand professional but still human, and how to avoid AI boilerplate that recruiters spot a mile away. If you need to level up your LinkedIn game – this episode's for you. Connect with Heike here: https://www.linkedin.com/in/heikeheemann/ Get in touch with Heike and get a FREE LinkedIn checklist! Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#175: This year (September 7th to be exact) Ascedia turned 25. That's about 137 years in agency life. I wanted to learn more of the back story, the early wins, and how the hell these two guys could run a business and still be friends after all those years. I got it – and more. Founders Dan Early and Mark Roller sat down with me to share the the origin story, why they even started Ascedia in the first place, and how they kept the lights on through four economic gut punches. So, get those airpods on and enjoy this episode! Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#174 Scott Goodstein is the Founder and Chief Messaging Strategist at CatalystCampaigns. In other words, he builds stories that connect and move people to action. Want proof? Check out this story. Players in The National Women's Soccer League needed help. The average pay for players was a staggering $22K a year. Let's pause there. Some of the best athletes in the world were scratching just to get by. They were juggling 3–5 side jobs that included: Donating plasma between practices Driving DoorDash while signing autographs Living in group housing while training for the Olympics All while trying to compete at the highest level. $22K per year!! Goodstein listened to the players and reframed the fight. Instead of debating salaries and incremental increases – the story became: "No More Side Hustles." The narrative exploded. Coverage jumped from soccer blogs into the New York Times, Bloomberg, NBC, WSJ. Fans rallied. A nonprofit, Support the Players, was spun up to channel donations. The result? Well – that's what you'll find out when you have a listen. Scott's a cool dude so connect with him here: https://www.linkedin.com/in/scottgoodstein/ or here: https://catalystcampaigns.com/contact/ And if you like to hear more from Scott -- check out episode 10! Connect with Pat here: [email protected] Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#173 John Hayden is the Director at Air Logic a company that makes air and liquid controls. Think valves for all kinds of industries. It's not the sexiest game in town but it's damn important. And the story Hayden shares of what his team at Air Logic faced is BANANAS! Let's hit the rewind button and go back to the pandemic. Suddenly, the nation needs ventilators – remember that time? Ford decided to build ventilators, and they turned to Air Logic for help. But here's the kicker. Air Logic was only producing 50 parts that could be used in ventilators a year. Now they were being asked to produce 100,000! What's more, Air Logic found itself on a list of companies not delivering. Talk about intense pressure. Hayden shares how helicopters were flying parts out of Wisconsin. Welders were being delivered in days instead of months. He turned the company lunchroom into an assembly line. It was a crash course in leadership, marketing, and adaptability. John didn't start as a director. He was an engineer who hated his own company's website. He fixed it, and suddenly he was running marketing, production, distributor relationships — the whole thing. Y'all are going to love this one. Get in touch with John here: https://www.linkedin.com/in/john-t-hayden/ Connect with Pat here: [email protected] Oh before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.