Susan Baier: The Future of Agencies, AI, And The Importance of Being Relentlessly Helpful
Over A Pint Marketing Podcast · Over A Pint Presents
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Show Notes
#182: Starting 2026 with the awesome Susan Baier. Susan is the CEO and founder of Audience Audit. She helps small to mid-sized agencies create better marketing based on real insights into real attitudes of real people.
In this episode, Pat and Susan cover:
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The future of agencies
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The impact of AI
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What clients want from their agencies
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And how genuine generosity and being helpful are the ultimate tools for creating a sustainable pipeline.
Connect with Susan on LinkedIn: https://www.linkedin.com/in/susanbaieraz/
Or at her website: Audience Audit
Check out Susan's past episode of Over A Pint here
Connect with Pat here: [email protected]
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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.