Sephora for Men: How Hale Wants to Win Trust in Men's Personal Care With Founder Sam Burke.
Over A Pint Marketing Podcast · Over A Pint Presents
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Show Notes
#181: Sam Burke, founder of Hale, joins Pat to break down how he and his team are building "the Sephora for men."
Sam shares his path from engineering and brain-aging research to startups, including becoming chief of staff to Bonobos founder Andy Dunn after a scrappy growth challenge. Great story.
They dig into the core problem Hale solves: men are spending more on personal care, but buying is still a high-trust decision in a low-trust environment.
Sam walks through early validation (survey + MVP conversion), his recruiting approach (advisor tryouts before hiring), fundraising tactics (friends and family plus cold outreach), and how TikTok "day in the life" content builds trust, brand, and demand.
So good!
Connect with Sam on Insta: sburke0410
On LinkedIn: https://www.linkedin.com/in/samuel-d-burke/
Check out The Hale Company: https://thehale.co/
Connect with Pat here: [email protected]
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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.