Marketing Insights With Jen Nicklas + Andrea Jansen
Over A Pint Marketing Podcast · Over A Pint Presents
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Show Notes
#187: Buckle up, this is a good one. Jen Nicklas and Andrea Jansen are two forces in marketing. Both are directors in manufacturing. And both have a lot to say on the topic.
Here's what we cover:
✅ The most important marketing tool in your marketing toolbox
✅ The importance of sales and marketing alignment
✅ Why all content needs a connective thread
✅ The product awareness challenge
✅ Their thoughts on AI
Marketing leaders today are navigating constant change: new platforms, new technologies, and new buyer expectations.
But the fundamentals still matter:
• Stay close to sales • Focus on real customer problems • Build a website that supports the business • Stay curious and keep testing
And Jen and Andrea are doing exactly that. Enjoy the episode!
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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.