Digital Marketing for Niche Audiences
Over A Pint Marketing Podcast · Over A Pint Presents
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Show Notes
#188: Pat sits down with Kyle Litz, Director of Digital Marketing at Ascedia.
Ascedia has a strong reputation for designing and developing award-winning sites. But they also have a strong digital marketing team that effectively targets hard-to-reach audiences.
In this pod they cover:
✅ The move toward first-party data as tracking gets harder
✅ The rise of AI-driven search experiences, where answers show up before clicks
✅ How Asedia targets specific audiences
✅ SEO v. AEO
✅ The metrics that actually matter
Connect with Pat here: [email protected]
Connect with Ascedia here: https://www.ascedia.com/contact
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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.