Jocelyn Rasor Provides A Practical Playbook for Manufacturing Marketers
Over A Pint Marketing Podcast · Over A Pint Presents
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Show Notes
#186: Jocelyn Rasor is the Director of Marketing at Lakeside Manufacturing Foodservice. And in this episode, Jocelyn and Pat go deep on what it's like to market in the manufacturing space.
Here's some of what they cover:
✔️Marketing Is There to Help Sales Win
✔️The Website Is a Sales Tool, Not a Brochure
✔️Breaking Into New Verticals Is Not a Marketing Decision
✔️Are Trade Shows: Worth It, or Could It Have Been an Email?
That's just the tip.
If you're a CMO in manufacturing, this episode is a masterclass in focus, alignment, and practical advice!
Connect with Jocelyn on LinkedIn: https://www.linkedin.com/in/jocelynrasor/ or check out the company at: elakeside.com.
And if this episode sparks ideas about how your website and marketing engine could better support sales, let's talk.
Connect with Pat here: [email protected]
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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.