Andy Massignan, Driving Sales Through Understanding The Customer
Over A Pint Marketing Podcast · Over A Pint Presents
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Show Notes
#121 When Andy Massignan arrived at Ariens, (a leader in lawn care and snow removal product) he asked the question: Who is our best customer?
The answer he got just didn't seem right.
And so began the process of finding out: Who is the Ariens customer?
In this episode of Over A Pint, Pat and Andy sit down to discuss the steps he went through to find the answer.
But that's just the start. You'll hear a lot more including:
✅ His role as Director of Product Portfolio Strategy
✅ Blending short-term opportunities vs. longer-term challenges
✅ The importance of your website in marketing
✅ Uncertainty scenario planning
✅ The tools he uses daily
If you want to better strategic thinker, this is the episode for you.
Make sure to reach out to Andy at: https://www.linkedin.com/in/andymassignan/
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: [email protected]
🍺 Andy's Pint: Old Fashioned – Bourbon sweet with olives
🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA
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