Nancy Harhut Can Make You A Better Marketer By Using Behavioral Science Principles
Over A Pint Marketing Podcast · Over A Pint Presents
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Show Notes
#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story.
Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action.
In this episode, we discuss:
✅ How she structured and wrote the book
✅ How she used the principles to market her book
✅ How to use the principles to become a better storyteller
✅ How the book has helped to build business for her agency
✅ What is autonomy bias and how to use it to light up your sales
There's so much fire in this episode we are recommending you listen to it in a fireproof suit.
Connect with Nancy and find out more about her book, her agency, and the work she has done for others. Reach out to her here: https://www.linkedin.com/in/nancyharhut/
Or here: HBT Marketing
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: [email protected]
🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA
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