Marketing Vanguard

What an honor to interview the Queen Interviewer of all time, Katie Couric, Award-Winning Journalist, Co-Founder, Stand Up To Cancer, and Founder, Katie Couric Media. In this unique episode of CMO Moves we cover a large range of topics that are top of mind for all marketers today, including social unrest, health and wellness, shift in media budgets, rise of social media importance and the power of brands working together. When Katie is not fighting social injustice, fighting cancer or fighting economic downturn, she’s busy fighting hunger. And today, on the 22nd anniversary of the 1998’s hit family movie The Parent Trap, she brought back the original cast (less Natasha Richardson, sadly) via her Instagram channel to raise funds for World Central Kitchen’s emergency relief and resiliency programs in the wake of Covid-19. For more information, please visit: https://www.instagram.com/tv/CC3RtRIFreN/ Hosted on Acast. See acast.com/privacy for more information.

10 Asian American business leaders creating an impact in advertising, marketing, and culture, joined us today for a live discussion on how they are navigating today's heightened discussions on race and stereotypes amidst COVID-related bias, how they are leading their teams, and ways we can all drive meaningful and lasting change. Thank you to all our speakers for bringing their heart, knowledge, and power forward:(Moderator) Cynthia Chen, President, Consumer Health, North America, Reckitt BenckiserMarvin Chow, Vice President, Global Marketing, GoogleBrad Hiranaga, Chief Brand Officer, North America, General MillsSoyoung Kang, Chief Marketing Officer, eosBoon Lai, Vice President, Global Partner Marketing, CiscoJudy Lee, Global Head of Experiential Marketing, PinterestHelen Loh, Senior Vice President, Marketing, Charles SchwabMinjae Ormes, Chief Marketing Officer, VisibleNick Tran, Head of Global Marketing, Tiktok USKyle Wong, Chief Executive Officer and Co-founder, Pixlee(host) Ko Im, Community Editor, Adweek Hosted on Acast. See acast.com/privacy for more information.

Almost two years ago I interviewed Jeff Jones, CEO of H&R Block, on CMO Moves and he was looking to hire a new CMO. A month later, Vinoo Vijay became the new CMO of H&R Block so it was an immense pleasure to meet Vinoo and find out more about all the great initiatives he’s been leading. First of all, timely, tax day deadline is a few days away amid the most unusual year on record. Vinoo takes us through how he and the team pivoted to serve their customers, as well as how he and his team pivoted in how they work together. Second, and most impressive, is how Vinoo is thinking about community, diversity and inclusion with “Make Every Block Better”. Third and final (for now), I hugely appreciated chatting with Vinoo about superpowers, dot connecting, the role of marketing as journalists, and his tips for success for marketers today. This episode is packed full of great advice, great perspective and great urgency. I hope you enjoy Vinoo as much as I did and stay tuned for his masterclass on Financial Acumen. He doesn’t realize I took this seriously, but help me convince to do it, because it is needed, and he is spot on! Hosted on Acast. See acast.com/privacy for more information.

10 Adweek Pride Stars and LGBTQ leaders creating an impact in advertising, marketing, and culture, joined us today for a live discussion on how they are personally and professionally navigating these turbulent times. Their voices shared how LGBTQ advocacy and dialogue have pushed the industry's diversity, inclusion and equity movement forward. Please join us for this very special version of CMO Moves featuring Adweek’s Pride Stars and listen to the immediate actions each of us can take to accelerate systemic change. Thank you to all our speakers for bringing their heart, knowledge, and power forward:(Moderator) Sarah Kate Ellis, President and Chief Executive Officer, GLAADRigel Cable, Director of Analytics and SEO, Astound Commerce; Social Media InfluencerKendra Freeman, Co-founder, MendiBenjamin Lord, Chief Marketing Officer, Mira BeautyShelly McNamara, Chief Diversity and Inclusion Officer, Procter & GambleMichaela Ivri Mendelsohn, Chief Executive Officer, Pollo West Corp. (El Pollo Loco); Founder, TransCanWorkRachael Rapinoe, Co-founder, MendiAllyn Shaw, President and Chief Technology Officer, Recycle Track SystemsRyan Sides, Senior Director and Interim VP of Social Media, BET NetworksRobyn Streisand, Founder and Chief Executive Officer, The Mixx and Titanium WorldwideRandall M. Tucker, Chief Inclusion Officer, Mastercard Hosted on Acast. See acast.com/privacy for more information.

As her father once told her, “You want to be slightly ahead of the curve. Not so far ahead that people don't understand what you're doing and you certainly don't want to be behind.” Stephanie McMahon, the first Chief Brand Officer of the WWE, is fourth-generation in the tremendous organization that is led by her father, Vince McMahon, CEO and Chairman, so she kind of has to listen to him for many reasons. But, that specific guidance has resonated with her and steered all her expansions that she’s brought forward which have evolved WWE from a live sport to a multi-media entertainment conglomerate who is heavily invested in supporting their diverse community. There is so much packed in this episode that blew my mind and my heart. I hope you find time to tune into this special episode all about heroes and villains! Hosted on Acast. See acast.com/privacy for more information.

Today we heard from 14 incredible and powerful Black leaders on how they are personally navigating today's turbulent times, how they are leading their teams, and what actions they recommend everyone take to accelerate systemic change. Please do not miss a moment of this moving event and please share this far and wide so we can have a better tomorrow. Thank you to all our speakers for bringing their heart, knowledge, and power forward:Adrian Parker, Global Head of Marketing, Patrón TequilaDaniel Cherry III, CMO, Activision Blizzard ESportsDanielle Lee, Chief Fan Officer, National Basketball Association (NBA)Danny Wright, Chief Brand Officer, AdweekElisha Greenwell, Co-Managing Director, Brand CitizensJabari Hearn, VP of Brand, LyftJulian Duncan, CMO, Jacksonville JaguarsJustina Omokhua, SVP of Brand Marketing, EndeavorKatrina Craigwell, Head of Global Employer Brand, J.P. Morgan ChaseLincoln Stephens, Co-Founder & CEO, The Marcus Graham ProjectMonique Nelson, Chair and CEO, UniWorld GroupRodney Williams, President & CEO, BelvedereTiffany R. Warren, SVP & Chief Diversity Officer, Omnicom & Founder & President, ADCOLORVictoria Russell, Chief of Diversity, Equity & Inclusion, Papa John's International Hosted on Acast. See acast.com/privacy for more information.

To open the D&I Summit, I had the distinct honor of sharing what this Summit was meant to do and how it came to be. I subsequently interviewed the first guest speaker, Marc Pritchard, Chief Brand Officer of Procter & Gamble, to dig deeper into the difference between equality and equity and how we all need to double down now. Hosted on Acast. See acast.com/privacy for more information.

In this session from the Adweek D&I Summit, Marc Pritchard, Chief Brand Officer of Procter & Gamble, interviews Tiffany R. Warren, SVP, Chief Diversity Officer of Omnicom and Founder/President of ADCOLOR on staying the course for D&I and the importance of human connections right now. Tiffany also urges all of us to "create support and check in with your diversity champions inside and outside your company." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.

In this session from the Adweek D&I Summit, Omnicom Exec and ADCOLOR President Tiffany R. Warren interviews Antonio Lucio, Global CMO of Facebook, on driving holistic and systemic change. Antonio notes that "diversity and inclusion is one of the filters that is going to help us accelerate our transition or transition out." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.

In this session from the Adweek D&I Summit, Facebook Global CMO Antonio Lucio interviews Verizon CMO Diego Scotti on ways to make meaningful change at scale and the "need to put responsibility and society at the center of our strategy." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.

In this session from the Adweek D&I Summit, CMO Verizon Diego Scotti interviews We Are All Human Founder & CEO Claudia Edelman interviews GM and President, Consumer Health and Wellness of RB Cynthia the Hispanic Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.

In this session from the Adweek D&I Summit, We Are All Human Founder & CEO Claudia Edelman interviews GM and President, Consumer Health and Wellness of RB Cynthia Chen on the Asian Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.

In this session from the Adweek D&I Summit, Cynthia Chen, GM and President, Consumer Health and Wellness or RB interviews GLAAD CEO Sarah Kate Ellis on the LGBTQ Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.

In this session from the Adweek D&I Summit, GLAAD CEO Sarah Kate Ellis interviews The Female Quotient CEO Shelley Zalis on how to close the gaps to create an equal workplace. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.

In this session from the Adweek D&I Summit, The Female Quotient CEO Shelley Zalis interviews Endeavor CMO Bozoma Saint John on helping diverse talent rise. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.

In this session from the Adweek D&I Summit, Endeavor CMO Bozoma Saint John interviews Anheuser-Busch U.S, CMO Marcel Marcondes on the key Ingredient to company culture. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.

In this session from the Adweek D&I Summit, Anheuser-Busch U.S, CMO interviews Petco CMO Tariq Hassan on how to convert caring to action. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.

In this session from the Adweek D&I Summit, Petco CMO Tariq Hassan interviews Salesforce CMO Stephanie Buscemi on how to elevate diverse voices. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.

In this session from the Adweek D&I Summit, Salesforce CMO Stephanie Buscemi interviews Curaleaf's CMO Jason White on how to provide social justice for the misrepresented. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.

When I first heard her story, I knew I had to have her on CMO Moves. Former AOL executive turned entrepreneur Kara Goldin founded flavored water business Hint, breaking down beverage industry barriers and selling direct to consumers before DTC was even a thing. Now, celebrating 15 years since first hitting the shelves at Whole Foods, Kara sits down with me to reflect on why she started the company, how they handled pandemic panic buying, and what she’s doing to push policy in support of clean public water. Hosted on Acast. See acast.com/privacy for more information.

Raja Rajamannar, Mastercard's Chief Marketing and Communications Officer and President of the Healthcare Division, returns to CMO Moves to take us deep into the marketing business case for humanity. This topic is top of mind for all marketers today as they juggle the short-term financial pressures and long-term reputation impact from their efforts at this very moment. Raja offers up a number of great tips for all marketers in how to not be tone-deaf with consumers or their CEO and CFO, and how to enroll help from their community for credibility. Further, Raja shares more on how two and half years ago he established a Risk Management function, now led by that same CFO who co-built the marketing finance team with Raja mentioned in his first episode of CMO Moves. Find out more about how this function was designed, what it monitors, and how it prepared Mastercard to handle the current pandemic across the 210 countries it operates in today. Hosted on Acast. See acast.com/privacy for more information.

Monica Gil knows a few things about crisis and reputation management, having spent some time in politics on her path to CMO of NBCUniversal Telemundo Enterprises. Further, not only is she the Chief Marketing Officer, with all marketing and communications responsibility, she also leads Human Resources. As we’ve all be saying these past few weeks, there is no playbook for the crisis we are currently going through, but Monica has been building one for the future through the actions she’s taken. She not only pre-planned for the crisis, but is managing through and already planning for post with a lot of tips to share. If that wasn’t enough in one podcast, hang on for the second part of this where we go deep into the Latina culture and learn a lot about this fast-growing, dynamic group reshaping American culture. Hosted on Acast. See acast.com/privacy for more information.

Today’s podcast is unlike any CMO Moves podcast you’ve ever heard before. With the whole world “slipping and shifting” through this global pandemic, we are heads-down on the here and now. But what’s happening in the background is an exponential advancement of technology. What does that mean? While we’re focused on today, rightfully so, I wanted to bring this forward as something not to forget about tomorrow. With that, I invited Tamara McCleary, CEO of Thulium and leading Futurist to share how her timeline projections has accelerated given this monumental shift. Hold onto your seats. Hold onto your minds. Hold onto your hair follicles as new receptors of the tactile internet. It’s not only coming. It’s here. Hosted on Acast. See acast.com/privacy for more information.

Brad Haley, CMO of IHOP (sometimes now referred to as IHOb) is no stranger to big, bold, daring campaigns. A “cereal” restaurant marketer, as reinforced by the brand's recent product extension of cereal pancakes, Brad points to his key success factors: taking risks, his team, and having best-in-class agency partners. Indeed, the IHOb campaign was remarkable. In this episode, Brad goes deep into the campaign conception, the results, and how IHOP has been on a continual upward march in building brand momentum alongside Adweek’s Agency of the Decade, Droga5. We also dive deep into Brad’s earlier roles at CKE and Jack in the Box, where he first developed his formula for success that he's been refining ever since. This includes strong agency partnerships across the full-funnel marketing activities and the importance of not losing sight of the upper funnel. And going back to the very beginning of what Brad said was key to success, “having the very best internal team you can have,” Brad shares with us what his internal organization looks like, his broad cross-functional responsibilities, and his dedication to fostering diverse and inclusive teams. As part of IHOP’s core values, Brad describes all the actions they take and what they measure to ensure they are living up to those values and how success is breeding success. Hosted on Acast. See acast.com/privacy for more information.

Andréa Mallard, CMO of Pinterest, and Lara Balazs, CMO of Intuit, came together for our second installment of People-powered Growth Fueled by Transformative Technology. Today’s episode is on Platform Amplification, and what better expert to have joined us than Andréa Mallard. Join us all as we dive deep into what’s working, what’s not and what's possible, including what it means to be “intellectually generous” with consumers. Both Intuit and Pinterest share similar missions, so you’ll hear what it is like to leverage platforms to deliver on purpose, inspiring and “creating the urge to act." Also, one of the coolest parts of the whole discussion for me personally, was a fascinating look at how campaigns can turn into multiple, individual sensory triggers and, hence, segmented and applied across different channels in different ways. Hosted on Acast. See acast.com/privacy for more information.

In looking at Alex Chang’s path to becoming CMO of the San Francisco 49ers, you could say he took a bit of a slant route (I’m slowly upping my football vocab!). His journey began when he decided to ditch his pre-med studies to explore healthcare consulting and then went on to American Express where he spent more than 13 years across various marketing functions. So what brought him to take the marketing helm at the 49ers? The opportunity to transform brand strategy, engage new audiences and rebuild the marketing organization from the ground up. And that’s exactly what Alex and his team are focused on today as they look to move away from a legacy campaign to a new, more future-focused brand positioning launching in April. Listen in to hear more about how Alex is thinking about captive engagement in today’s competitive experience economy. Hosted on Acast. See acast.com/privacy for more information.

I had the most fantastical experience recently, getting to ring the closing bell at Nasdaq for the 100th episode of CMO Moves. It was an honor and a privilege, I never in a million years would have thought could happen. And I couldn’t thank Jeremy Skule, CMO of Nasdaq, and his entire team more for their support of what CMO Moves is all about, which is directly in line with their mission. It’s about celebrating great leaders, great moments, great businesses, and it goes way beyond a bell. Join us in this exciting behind the scenes look at Nasdaq, and how Jeremy is shape-shifting perceptions away from just solely an exchange to a technology and analytics company. Hosted on Acast. See acast.com/privacy for more information.

Today, we are celebrating. It’s the 100th episode of CMO Moves and I couldn’t be more excited to share this moment with you. I recently put out a call on social and through our newsletter to find out which episodes most resonated with our listeners and why–and in this special episode, we recap the 99 episodes to-date through listeners’ favorite moments. This was no easy feat, as almost every episode has touched so many people in different ways, but I did my best to bring you some of the most special moments and a few behind-the-scenes stories of my own.For more from this episode and the latest from the series, visit adweek.com/cmomoves Hosted on Acast. See acast.com/privacy for more information.

Fresh off her GRAMMY week hosting musical artists in the Citi Sound Vault at the Hollywood Palladium, Jennifer Breithaupt, Global Consumer CMO of Citi, and I got a chance to talk about her role and the exciting things she’s working on across the industry. As a global leader, Jennifer has the opportunity and responsibility to have a global impact. Last March, Jennifer teamed up with the ANA to launch #SeeHerHearHer that brings together other global brands and leading artists to provide opportunities for women across the music industry. Join us in this fascinating deep dive behind the scenes of the music industry and how Jennifer leads her team at Citi. Hear her tips on how to hire and her recipe for leadership. Plus, find out what Jennifer doesn’t do because she’s “seen the end of that movie.”For more from this episode and the latest from the series, visit adweek.com/cmomoves Hosted on Acast. See acast.com/privacy for more information.

When I sat down with Vineet Mehra at Brandweek last year, we dove into the changing role of the CMO. In particular, Vineet shared with us “The 5 Mantras for the Modern CMO” that he’s been working on since he took on his new role as Global CMO of Walgreens Boots Alliance one year ago, having previously served as CMO of Ancestry.com. Join us in this deeper dive into Vineet’s current world, leading global marketing for a $130 billion business with more than 440,000 employees, nearly 19,000 stores across 11 countries and a wholesale business that distributes to more than 240,000 pharmacies. Find out what these five mantras are and how Vineet and his team of four CMOs are redesigning the future of marketing and what it means to be a modern CMO.For highlights from this episode and the latest from the series, visit adweek.com/cmomoves Hosted on Acast. See acast.com/privacy for more information.

To kick off my new year, I took a little trip south of San Francisco to visit with Taj Alavi, Global Head of Brand at Uber and former Head of Brand for Instagram and Intuit. What was supposed to be an hour breakfast turned into a three-hour fascinating journey with Taj. We talked about everything from how she got to lead Global Brand for one of the biggest companies in the world to how she juggled her full family life to her tips for balancing being direct and being nice. We also touched on the impact of her Iranian culture in how she approached her role as a business leader, and what she had to change to finally “own her informed voice” unapologetically. Tune in to hear Taj’s incredible journey and how her life motto of “build, not break” reminds us all that we are part of a bigger story. Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how a certain someone gets on the cover of a major publication? Or how speakers are selected for events? Or what a hot newsroom decides to focus in on? Well, today we dive deep with Adweek's editorial co-leaders, Lisa Granatstein and Stephanie Paterik, to hear what they found truly unique this year and what they are looking forward to in 2020. Tune in to hear about some of the most notable moments of 2019, including Chrissy Teigen’s Brand Genius Award, a private home tour with Swizz Beatz, what’s happening with Privacy Laws and Customer Experience. And don’t miss what’s on everyone’s mind for 2020 with the shifting trends and possible death of Direct-to-Consumer (DTC). Wait, what? Hosted on Acast. See acast.com/privacy for more information.

Bozoma (Boz) Saint John, CMO of Endeavor (aka @badassboz) has had an exciting career leading brands like Uber, Apple Music, Pepsi and now Endeavor. In this episode, we dive deep into her unique superpowers– which sit squarely amidst the magic of pop culture– and how she added skills along the way to help her do “the full job.” Despite creativity being her leading strength, Boz has leaned into “the math” to underscore her achievements. A skill, she says, she was criticized for not mastering early on in her career. Find out what Boz is up to now at Endeavor from movie stars to athletes to brands to Miss Universe and Professional Bull Riders. This episode is filled with heart, excitement and great life advice. As Boz shares her experience of losing her husband at such a young age, she reminds us all to live life urgently. She describes her own life as a campfire, where you need lots of different kinds of logs to really make the fire blaze. There is no denying, she’s on fire in the best way. Hosted on Acast. See acast.com/privacy for more information.

Deborah Wahl, Global CMO of General Motors, has always been paving new roads in every role she has ever taken on - Ford, Mazda, Toyota, Chrysler, McDonald's. In her latest role as Global CMO of GM, Deborah shares how she and CEO, Mary Barra, are pursuing a vision of “a world of zero crashes, zero emissions, and zero congestion.” As an expert CMO who has led so many exciting companies, Deborah and I dive deep into the role of the CMO and the confusion in the industry around the role. Unequivocally, Deborah notes, the role of the CMO is to drive growth. Despite the rapidly changing landscape, Deborah goes on to discuss how the objectives of marketing haven’t changed, but how you get there has. And in her mind, it is time to bust some myths around the aptitude of marketers everywhere. Tune in to hear more from Deborah on these essential topics. Hosted on Acast. See acast.com/privacy for more information.

Musa Tariq. What can I say about him that most of you don’t already know? He’s wicked smart, super creative and incredibly thoughtful in his role and as a mentor to many. Oh, yes - and he wears awesome shoes as evidenced by the countless tweets and posts on his fire kicks from the Brandweek mainstage. In his last episode of CMO Moves in June 2018, Musa was on a mission to find his personal North Star, leaving Ford as the youngest Chief Brand Officer ever. In this episode, we dive into his inspiring career journey, what he learned from his prior roles that refined his thinking and the advice he has to marketers everywhere. See more, including Musa's cant-miss playbook from this episode at www.adweek.com/cmomoves Hosted on Acast. See acast.com/privacy for more information.

When I sat down with Jill Gregory, NASCAR’s first female CMO, and asked her what’s it’s like being a woman in a male-dominated industry, she said it “isn’t something that really occurs to me.” And after hearing how NASCAR has the most diverse fanbase today than it’s ever had, it’s no wonder why. Jill is hyper-focused on embracing that diversity to grow the more than 70-year-old brand. In this episode, we dive into behind the scenes of NASCAR sponsorships, how Jill’s team trying nontraditional methods and the best career advice she's ever heard. Hosted on Acast. See acast.com/privacy for more information.

In 90 episodes of CMO Moves, we've covered a number of important issues that are driving the CMO agenda today. One, in particular, keeps rising to the top as a mystery unsolved: people-powered growth fueled by transformative technology. In all my discussions with exceptional CMOs, we’ve discussed this topic, but Lara Balazs, CMO of Intuit, decided to take it on in with unwavering intention. Together with Lara, we devised a four-part series that would dive deep into different parts of the equation, bringing you key learnings and actionable insights along the way. Today, we’re tackling part one, Personalized Performance, with the incredible Suzy Deering, CMO of eBay. Join us as we tackle this topic from Intuit’s mainstage, which was broadcasted globally to the Intuit marketing and communications team around the world. Stay tuned for parts two, three and four – where we tackle another part of the critical mission with different CMO experts for each topic. For now, grab a pen and paper as we are going deep. Check out the article (www.adweek.com/cmomoves) for a quick cheat sheet on investing in data science, developing your teams, moving beyond your vertical and plenty more – all from this powerful discussion between Lara and Suzy on CMO Moves Duos. Hosted on Acast. See acast.com/privacy for more information.

I’ve been waiting (im)patiently to release this amazing podcast ever since we recorded it a few weeks ago. As you walk around this Halloween evening, you may see something magical. Pirates sailing their ships, Princesses in their carriages – which happen to be special costumes for children in wheelchairs to feel part of the pack. There are even adaptive costumes to help kids needing medical devices feel included as well. And, you may even see children carrying around their favorite doll or action figure that represents the diverse world we live in.These exceptional moments of diversity and inclusion for all are driven by committed leaders like Rick Gomez, Chief Marketing and Digital Officer of Target and Pam Kaufman, President of Viacom/Nickelodeon Global Consumer Products, who have championed inclusion for their teams, with their partners and, most importantly, for the consumers they serve.Tune in to this very entertaining and insightful conversation with Pam and Rick. Be ready for some big laughs and maybe even a few tears. You’ll learn what keeps Pam fueled for her day and what color brings out the best in Rick. And most importantly, find out what it’s like to lead inside-out transformation for the greater good across the massive organizations of Viacom and Target. Hosted on Acast. See acast.com/privacy for more information.

From her early days in finance to fashion, to now adtech, Susan Vobejda defines her professional journey so far as a learning career. And with the desire to be on the cutting edge of tech and data-led growth, Susan made the move from CMO of Tory Burch to CMO of The Trade Desk. But even with a firm grasp on data as what she refers to as one of "the most important asset that you have," Susan stresses the value of creativity for marketers. Since taking the marketing helm at The Trade Desk two years ago, Susan has made it her mission to help find the soul of the brand – and she’s done it by telling people-centric stories. In this episode, find out how Susan markets the ad-tech company with a B2C mindset, how she's thinking about data, and the differences between the open internet and “walled gardens.” Oh, and the burning question of whether or not are our phones are listening to us to target ads? Yes, we touch on that too. Hosted on Acast. See acast.com/privacy for more information.

Elisabeth Charles, CMO of Rodan + Fields is not only a serial big-brand CMO (formerly of Petco, Athleta and Old Navy), she’s already earned her stripes as a GM for Old Navy Outlets before taking on her role leading marketing for the No. 1 skincare brand in North America. Rodan + Fields is a new format for Elisabeth too, with 300,000 consultants representing the skincare brand direct with their own built consumer base. What’s equally interesting is that Elisabeth now reports to CEO, Diane Dietz, who is the former CMO of Safeway. Tune in to hear more from Elisabeth on how she approached her first interview with Diane and why she took the job. Also, find out about the exciting world of Rodan + Fields, and why this brand, once owned by Estee Lauder, decided to go direct. Hosted on Acast. See acast.com/privacy for more information.

Chicken sandwiches, Cheetos, gazebos and movie recommendations. I knew from the second I planned to record with Kurt Kane, President and Chief Commercial Officer of Wendy’s, and Tony Rogers, Chief Member Officer of Sam’s Club, I was in for a wild ride. And they did not disappoint. Join us in this fabulous and fun conversation around social media and how to create healthy tension in your brand while removing distracting friction. Don’t miss the leadership tips from both Kurt and Tony in how to bring together disparate parts of your organizations to turn concepts into reality. And, of course, their career tips on how they evolved from CMO to their new roles as President and Chief Member Officer, respectively. Hosted on Acast. See acast.com/privacy for more information.

Salesforce CMO Stephanie Buscemi first started her career in radio and TV, but as a native "Bay Area gal," she soon came back to her roots and set her sights on tech. Her broadcast journalism background has proven valuable, giving her the perfect footing to humanize seemingly complicated technologies and use storytelling to bring to life the company's core values of trust, customer success, innovation and equality. Listen to this episode to find out how Stephanie got to where she is today, how she's driving equality in Silicon Valley and what this almost $16 billion tech company believes drives true innovation. Hosted on Acast. See acast.com/privacy for more information.

What happens when you bring together two CMOs from live sports and online gaming? A fascinating conversation around the future of sports – both on the ground and online – driven by superfans. As lines continue to blur between professional athletes and expert gamers, the future is all about engaging and empowering fans around the world to be part of the game and even compete with each other. As Daniel Cherry III calls it: “competitive entertainment.” Join Julian Duncan, CMO of NFL Jacksonville Jaguars and Daniel Cherry III, CMO of Activision Blizzard Esports as they dive deep into this exciting world and hear how they are constantly upping their game. From spa cabanas in the stadium to bringing online to life with community competitions like “Overwatch League.” And what’s this about Chris Bruzzo, CMO of EA, Pac-Man and Brandweek? I heard Julian will be delivering some baked goods… You can’t make this stuff up so you’ll have to tune in to hear more! Hosted on Acast. See acast.com/privacy for more information.

Fiona Carter has “the best job in the world,” as Chief Brand Officer of AT&T, a 142-year-old company which is “at the heart of everybody's lives” focused on connecting people from the very beginning. But as the world evolved, so did AT&T, acquiring DIRECTV and WarnerMedia, and moving into content connectivity and convergence. Fiona’s role as CBO is quite unique in that she oversees PR, Employee Communications, Corporate Communications, Media (one of the largest media budgets in the world), Sponsorships and advises her CMO partners on the team. Join Fiona in this deep dive into all things marketing and media and hear how she built her toolbox of expert skills across agency and brand roles. Don’t miss hearing her amazing origin story and how this little British girl that grew up in the countryside became the Chief Brand Officer of one of the largest companies in the world. And definitely stay tuned to hear how her top role model and biggest fan, her mum and her daughter, inspired her to lead massive change industry-wide for women equality and portrayal around the globe. Hosted on Acast. See acast.com/privacy for more information.

What happens when you bring two of the most influential marketing leaders in the world together on one podcast? I just had to find out, which is why I invited Marc Pritchard CBO of Procter & Gamble and Antonio Lucio, CMO of Facebook to come together to interview each other in this very special CMO Moves Duos episode. We’ve all heard from or read about Marc and Antonio individually on the importance of transparency, trust, diversity, inclusion, credibility, reinvention and responsibility. Hearing them discuss the topics together and the rationale behind their shared perspectives only further underscores their impact in our marketing community and provides all of us a blueprint for becoming the best leaders we can be. Hosted on Acast. See acast.com/privacy for more information.

Jason White, CMO of Cura Cannabis Solutions and former head of Marketing for Beats by Dr. Dre, shares his impressive career journey from his “not-so-sexy beginnings” selling soap in Colorado Springs to the exciting agency world in China to running one of the hottest brands at Apple to taking on the mysterious and complicated cannabis category. So how did this 12-year-old wide-eyed kid, who was in love with the Michael Jordan world of storytelling and just wanted to make Nike ads, become a shepherd for social justice at one of the largest cannabis companies in the U.S.? Don’t miss this epic adventure with Jason White, where we travel the globe and visit the deepest corners of society. What would Jason be doing now if money and talent were no object? He’d have strings… Hosted on Acast. See acast.com/privacy for more information.

Alegra O'Hare has quite the plethora of career success tips in her back pocket, along with a sommelier license that has a future role to play still. As one big career stop before Gap, Alegra spent 12 years at Adidas, most recently leading Global Brand Marketing for Adidas Originals. In that role, she sharpened her toolkit for success and experienced one of her scariest career moments yet – accepting her Brand Genius award in front of famed fashion editor, Anna Wintour. As we dive deep into Alegra’s new role at Gap, we explore how she approached her first 90 days, how she uncovered the opportunities, what changes she has instituted already and how that has enabled her and her team to produce two blockbuster campaigns within a week of each other – Forward and Denim Now. She also shares tips on how to stay focused on success and “the next 20 feet” – which, as she shares in her podcast, also serves as her personal email address. Hosted on Acast. See acast.com/privacy for more information.

In the 15 years that Rebecca Minkoff has been building the Rebecca Minkoff fashion brand, she has worn many hats, including acting CMO until such a time where she decided it was critical to hire a CMO to lead her brand, her name, her products that she built by hand, literally. Find out what her tipping point was and what this busy mom of three is up to now with The Female Founder Collective, a Superwomen podcast and a new education program to help women succeed in business, with still juggling her day job as Designer and Founder of Rebecca Minkoff. Hosted on Acast. See acast.com/privacy for more information.

What better role than Chief Brand Officer for someone who's "in love with brands?" Brad Hiranaga and I sat down in Cannes to talk about what he’s up to at General Mills in his role as North America Chief Brand Officer and where his love for brands has taken on a higher meaning. In this episode, we dive into the difference between the CMO and CBO role, connecting purpose and culture across 30,000 employees, and how they're not only recruiting and retaining talent in Minneapolis, but also accelerating diverse talent into leadership positions. Find out what it means to use brand and marketing as a force for good and to set tangible goals such as a million acres and one hundred million meals to level up to a billion acts for good. Also, don’t miss Brad’s fantastic career advice and how he navigated to find harmony between his personal passion and the purpose he leads for General Mills. Hosted on Acast. See acast.com/privacy for more information.

One of the first things that attracted Kelly Campbell to the role of Hulu CMO was the opportunity to drive growth. And that’s precisely what she’s done with subscribers up 60% within the past 18 months, going from 17 million to more than 28 million. Kelly first started her career in finance before spending 12 years at Google (one of which was in Japan), sharpening her leadership skills and falling in love with marketing.That love for marketing and the opportunity to help Hulu play a role in shaping culture was also a major draw and an area where the brand has thrived under Kelly’s leadership. From partnering with the World Record Egg (and its creators) to help bring awareness to mental health (an idea that came from Nick Tran, Hulu VP of Brand Marketing and Culture), to finding a unique way to advertise in sports.Listen to this episode for more of Kelly’s inside scoop on Hulu’s latest campaigns, how she’s driving growth for the brand and her biggest career tips. Hosted on Acast. See acast.com/privacy for more information.