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Marketing Vanguard

Marketing Vanguard

371 episodes — Page 7 of 8

Kevin Thompson, CMO of Sotheby's International Realty – Luxury Brand Psychology

With a string of exciting career moves, from launching his own boutique to Gucci to Barneys, CMO of Sotheby's International Realty Kevin Thompson has very quickly become a mastermind at luxury brand reinvention.This global luxury real estate brand associated with the iconic 275-year-old Sotheby's auction house, went from $4 billion in sales in 2014 to $112 billion in 2018, serving 72 countries with close to 23,000 agents. So when Kevin came in, his role was to step on the gas and pioneer the future with digital disruption knocking on their door, amidst the largest intergenerational transfer of wealth ever – somewhere in the neighborhood of $24 trillion that will pass to millennials.Tune in to hear more on how Kevin is leveraging his vast experience with luxury brand psychology and transformation in this latest episode of CMO Moves. Hosted on Acast. See acast.com/privacy for more information.

May 31, 201929 min

Steven Wolfe Pereira, CEO and Co-founder of Encantos - Leveraging Diversity as a Growth Driver

Digital and Diversity. These are the top two trends of the 21st century according to media-tech maven Steven Wolfe Pereira. And he's building direct-to-consumer brands with exactly that at the heart of it all with his new venture Encantos. After a fascinating career in tech, telecommunications, finance and media, Steven is focused on building direct-to-consumer brands that truly represent the modern day family. And they are off to a strong start with their already Emmy-nominated brand Canticos, a bilingual series of nursery rhymes exclusively on Nick Jr. Hosted on Acast. See acast.com/privacy for more information.

May 23, 201934 min

Valérie Hernando Presse, Global CMO, Danone | Reimagining Marketing to Reconcile Business & Purpose

Valerie Hernando Presse, Global CMO of Danone, has been on a mission for the past 18 months with Danone’s 2000 global marketers to reimagine marketing. As the first Global CMO of Danone, Valerie’s prior role in Strategy and Corporate Affairs (along with some candid family feedback) inspired her to take this course to better connect marketing, business and purpose by putting people in the center of every brand, in particular, manifesto brands. This episode is packed full of incredible advice on how to transform into a “people-powered” marketing team. I can’t do justice in one short summary, so join us as we dive deep into each step and hear from Valerie directly on how she is challenging herself and her team to live up to Danone’s promise of “One Planet, One Health”. Hosted on Acast. See acast.com/privacy for more information.

May 15, 201934 min

Simon Lowden, President Global Foods, PepsiCo - Getting Comfortable with Discomfort

Simon Lowden, President of Global Foods at PepsiCo, loves his new role in building the PepsiCo foods portfolio from indulgence through to nutritional. After 22 years and a number of roles at PepsiCo, including his latest role as CMO, Simon’s move to President is, by design, to keep him from getting too comfortable with what he knows and continuously pushing him into new territory. Now, his mission is to develop the longer-term strategic intent for the business, drive market share growth and evolve capabilities for the future. Tune in to hear more from Simon on how he thinks about balance when working with agencies, how he’s focusing on sustainability and his priceless tips for career success. Hosted on Acast. See acast.com/privacy for more information.

May 9, 201932 min

Ty Shay, Global CMO of Norton LifeLock - Tackling Cybersecurity Through Performance Storytelling

"I have a really weird background for a marketer..." As I sat with Ty Shay, hearing about his career path—from Wall Street to P&G to launching Hotwire.com to now, Global CMO for one of the largest Cybersecurity companies in the world—I was reminded that sometimes taking the not-so-obvious path gets you to exactly where you should be. On this episode, Ty and I discuss the challenge of balancing the art of telling effective brand stories with the measurement science of customer engagement - something he refers to as "performance storytelling". And when it comes to protecting more than 50 million customers from growing cyber crimes, Ty believes using "fear is a very limited way to attract customers", despite the behind-the-scenes action of cyber warfare looking close to what you see in the movies. Hosted on Acast. See acast.com/privacy for more information.

Apr 25, 201925 min

Gail Tifford, Chief Brand Officer of WW International - The World Still Needs Champions

Gail Tifford, Chief Brand Officer of WW International, formerly known as Weight Watchers, has had a very exciting and unusual career! From lawyer to assistant brand manager on Q-Tips (her parents “loved” that moved) to leading global brands at Unilever and now Chief Brand Officer of WW – but wait, there's more. While at Unilever, Gail co-founded #SeeHer with Shelley Zalis, CEO & Founder of The Female Quotient. #SeeHer has already had monumental impact on how women are portrayed in media and has catapulted industry-wide reform in partnership with the ANA and The Alliance for Family Entertainment. With all this momentum and impact, there is no question why we at Adweek tapped Gail Tifford to be Chairwoman of the new Women Trailblazers Council. Tune in to hear Gail’s heart-stopping personal challenge which almost made her pass on the role of Chief Brand Officer of WW International 20 years later. Hear how she’s stayed true to her gut, her 3 critical career tips and how she is now impacting lives across the globe by empowering everyone to make healthier choices with better food products, technology, accountability, community and support. Hosted on Acast. See acast.com/privacy for more information.

Apr 18, 201932 min

Heidi Browning, CMO of the NHL – Power Players Shaping the Next 100 Years

Heidi Browning, CMO of the National Hockey League (NHL), first inspired me to launch the Gen ZEO series after talking with her last year on all the cool ways she was enrolling Gen Z into her brand formula, taking the NHL from the first 100 years into the next 100 years. A lot has happened since that pivotal conversation, including today’s announcement that the NHL officially launched their Power Players council that consists of fans ages 13 to 17. Tune in to hear how Heidi has been busy weaving together a number of new innovations into the NHL fan experience, like the glowing puck data center and sports betting as well as how Hockey is truly a team sport both on the ice and off the ice. Hosted on Acast. See acast.com/privacy for more information.

Apr 9, 201929 min

Emily Culp, President of Cover FX Skincare - Boardrooms And Purple Squirrels

Emily Culp, President of Cover FX Skincare knows what it takes to move from CMO to President. From starting her career on the agency side with Digitas and Ogilvy, to leading digital and omni-channel marketing for brands like Clinique, Unilever and Rebecca Minkoff to the CMO of Keds, Emily is not one to shy away from stretch-opportunities. On this episode, Emily talks about the importance of finding and joining a board that is the right fit – in commitment, expectations and chemistry – and how that helped prepare her for her now role as President. Tune in to hear about her search for "purple squirrels", the difference between weight lifting and meditation, and the wonderful quote she leaves us with at the end. Hosted on Acast. See acast.com/privacy for more information.

Mar 28, 201930 min

Seth Freeman, CMO of Buffalo Wild Wings - Death to Domestication

When Seth Freeman, CMO of Buffalo Wild Wings, reached out and asked if I wanted to talk Sports, Bars, Wings and Beer, I mean come on, how could I resist? His ferocious excitement around how he was rejuvenating the Buffalo Wild Wings brand to become the Great American Sports Bar had me completely intrigued. The former Wall Street darling brand seemed to have lost its way and Seth is on a mission to bring it all back with ROAR. Literally, tune in and you’ll hear Seth ROAR. Join us in this fun adventure through how Seth created a new brand architecture and is actively tearing down old walls while opening up new spaces with his marketing and agency teams and the 80,000+ employees, aka brand ambassadors, to bring back free-spirited camaraderie. Hosted on Acast. See acast.com/privacy for more information.

Mar 18, 201931 min

Meredith Verdone, CMO of Bank of America - How To Win As A Team

“There's something very special about working in a category that has so much impact on people's lives.” Meredith Verdone, CMO of Bank of America, unequivocally loves her job. And with 20 years of experience with the bank, Meredith has not only seen growth in her role – now taking on all brand, media and creative strategy for the enterprise – but also in the way the brand connects with consumers on the sometimes sticky subject of money. Hosted on Acast. See acast.com/privacy for more information.

Mar 6, 201928 min

Debra Bass, Global CMO & US President of Nuvo - Why Every Move You Make Takes A Village

Debra Bass, Global CMO and US President of Nuvo is not only an authority on village movements, she’s led and been supported by villages of all kinds in her unconventional career. Growing her marketing expertise through AT&T, Procter & Gamble, Bristol Myers Squibb, Panasonic, followed by 15 years at Johnson & Johnson, Debra is now making another unconventional move to lead Nuvo, a radical new technology company focused on reinventing pregnancy care for the 21st Century. Tune in to hear her incredible career tips as well as some fun personal learnings from her global travels. Hosted on Acast. See acast.com/privacy for more information.

Feb 22, 201925 min

Cynthia Chen, CEO of General Mills China - Moving "China Fast"

Cynthia Chen, CEO of General Mills China, is on the cutting edge of all things “China fast” and radically different marketing approaches to grow a global brand. In a world where Häagen-Dazs, owned by General Mills in China, is considered a lifestyle brand that earns 2.4B impressions in a single event, and where red pleather pants and dumpling-decorated red hats are co-created with General Mills and their partners, it’s easy to think you are living in an alternative universe. Tune in to hear how Cynthia is setting new standards for partnerships, growth, risk, speed and role models in the C-Suite. Hosted on Acast. See acast.com/privacy for more information.

Feb 15, 201927 min

Maria Menounos, CEO and Creator of AfterBuzz TV - The ESPN of TV Talk

Maria Menounos is a celebrity, a host, an author, a podcaster, a wrestler and the CEO of a revolutionary new type of network, AfterBuzz TV, which produces more than 150 hours of programming each week and develops the careers of hundreds of new hosts each year which has earned billions of downloads all over the globe. Beyond her success from Entertainment Tonight, Access Hollywood, The Today Show, Nightly News and now AfterBuzz TV, Maria has always been committed to supporting the community around her. While quarterbacking her mother’s stage 4 brain cancer care, Maria discovered she herself had a brain tumor and faced a pivotal point in her life and career. Tune in to hear more from Maria! Hosted on Acast. See acast.com/privacy for more information.

Feb 14, 201932 min

John Burke, CMO and President of Bacardi Global Brands - Back to the Bar!

Today is a fun day. It’s #BacktotheBar day which means that more than 7,000 Bacardi employees across 130 global cities will storm 1000+ bars during a sixteen-hour period. I had the great honor of chatting with John Burke, who is the CMO of Bacardi and also the President of Bacardi Global Brands in preparation for this beloved day. With honor, I share his incredible story of how he is leading the Bacardi brands, and more importantly, the Bacardi teams with a single mission to stay focused on the consumer and give back to the communities from where they came. Hosted on Acast. See acast.com/privacy for more information.

Feb 7, 201925 min

Chris Brandt, CMO of Chipotle - Celebrating First Downs, Not Just Touchdowns

Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a lifestyle brand versus just a food brand, which means creating emotional connections with consumers who buy into the brand, not just buy it. In this episode, Chris dives deep into the critical marketing skills required - storytelling, innovation and collaboration - to deliver exciting new ways to engage consumers every day. Chris also shares his perspective on the difference between finance and “marketing math”. Tune in to hear his incredible journey and how he’s learned to focus, measure and celebrate not just the touchdowns, but all the first downs required to deliver long-term results. Hosted on Acast. See acast.com/privacy for more information.

Feb 5, 201929 min

Julian Duncan, CMO of NFL Jacksonville Jaguars - Changing the Game

Julian Duncan, CMO of the NFL Jacksonville Jaguars, is one inspirational guy. From the first moment we started talking, I was blown away by his humble and joyous demeanor. This is someone who grew up without many role models for where he is today and managed to play professional football and create his own roadmap to CMO just by being himself, funko pop addiction and all. Tune in to hear more from Julian on his incredible journey, how he uses culture as his career guide, how he keeps himself at the forefront of marketing and how he’s become the deadliest player at Taboo. Hosted on Acast. See acast.com/privacy for more information.

Jan 31, 201934 min

Nick Drake, EVP Marketing & Experience of T-Mobile - Going Into The Unknown

Nick Drake, EVP of Marketing & Experience of T-Mobile shares his many important career and life lessons from the Rugby field to the inside of agencies to the ocean on a surfboard and into the Outback as a Jackaroo. Nick’s life adventures are mesmerizing and despite his humble and gracious demeanor around his opportunities in life, his spirit of always “going into the unknown and amazing things will happen” has shaped his career and all the companies he has led into greatness. Tune in to hear more about how Nick is leading T-Mobile with “Are you with us” and don’t miss his point of view on the efficacy of advertising today and the role that 5G will play in ferreting out the brands and agencies that will truly win in the future. Hosted on Acast. See acast.com/privacy for more information.

Jan 29, 201932 min

Andrea Zahumensky, CMO of KFC U.S. - The (Un) Comfort Principal

Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small town values” and learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, it has remained a consistent truth in her life and helped her earn her role as CMO of an iconic $4B brand. Tune in to hear her insightful career tips and the exciting marketing initiatives she’s driving at KFC, including innovative food mash-ups and creative campaigns that uses marketing as a “magnet vs a mirror”. Hosted on Acast. See acast.com/privacy for more information.

Jan 23, 201929 min

Jeanine Liburd, CMCO of BET - The Human Factor of Culture

Jeanine Liburd, Chief Marketing and Communications Officer of BET, and I met last year at Brandweek in Palm Springs. As I sat listening to her talk about one of my favorite topics, Culture, I just knew I had to have her as my guest on CMO Moves. Not only did Jeanine dive deep into Culture, she went deeper into a driving factor of Culture, Passion. Join us in this exploration of how BET is centering all their programming and activities to support and help advance the culture they represent. Find out how Jeanine translates emotion into passion to make meaningful progress in a world where, unfortunately, racial strife still exists. Hosted on Acast. See acast.com/privacy for more information.

Jan 17, 201928 min

David Dancer, CMO of MedMen - Pioneering Marketing for the Cannabis Hyper-Growth Category

How do you market a category that has almost no historical consumer behavior data, no precedent on best practices, an outdated stigmatism of shame and is still illegal in many states as well as Federally? Well, that’s exactly what David Dancer, CMO of MedMen is on a mission to do. MedMen is one of the largest cannabis retailers globally and has already seen exponential growth in the short eight months with David leading the charge. Tune in to hear more from David on how he’s building exciting new capabilities and tackling the psychological transformation of the category out of the dark corners. Hosted on Acast. See acast.com/privacy for more information.

Jan 10, 201930 min

2019 Innovation Watch List with Gap Inc.'s Hill City, IKEA and Belkin International

In today’s very special edition, and final episode of CMO Moves in 2018, I'm bringing back three past guests who I chatted with earlier this year on CMO Moves to find out how things have been going since we last checked in. Also, since all three of these guests sit on our Innovators Council, I thought it'd be a good time to ask them what they think the hottest trends will be in 2019. Hosted on Acast. See acast.com/privacy for more information.

Dec 20, 201837 min

Jen Sey, Global CMO Of Levi's - The Honest Truth About Life and Leadership

Jennifer Sey, Global CMO of Levi Strauss & Co., has had an incredible journey from elite gymnast to Global CMO. She shares the personal hurdles she had to overcome along the way and the incredibly impactful moments in her career, both bright and dark, that helped her to find her voice and become the exceptionally well-rounded leader she is today. This incredible mom of four (18, 15, 4 and 2!) has led a monumental turnaround for Levi’s, elevating the role of marketing to help make Levi’s hot again, has published a powerful memoir, produced two short films and is working on a documentary. Hosted on Acast. See acast.com/privacy for more information.

Dec 14, 201830 min

Alison Wagonfeld, CMO Of Google Cloud - The Magic of Storytelling with the Power of AI & ML

Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for such a forward-thinking business unit in one of the world’s largest companies. Join us in this fascinating deep dive into technology today, what’s coming tomorrow and how Alison organizes her team to take on the rapidly changing landscape to help businesses adopt and embrace the future. Also don’t miss Alison’s tips on how to personally get ahead of the technology curve and what trends she sees growing in the next 5-10 years. Hosted on Acast. See acast.com/privacy for more information.

Dec 3, 201830 min

Kellyn Smith Kenny, CMO Of Hilton - Innovate in Service of the Customer

Kellyn Smith Kenny leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe. Having come from Uber after building their marketing team from the ground up, Kellyn knows what it takes to revolutionize an industry. Tune in to hear more from Kellyn on how she’s changing the game for hospitality, her leadership style, how to use both your head and your heart and how she is living up to the pioneers before her - the same ones who invented the Brownie, the Martini and the Pina Colada, just to name a few fun factoids about Hilton. Did you know that? I sure didn’t. Hosted on Acast. See acast.com/privacy for more information.

Nov 30, 201830 min

Carla Hassan, Chief Brand Officer of Citi - Putting Yourself in Someone Else’s Shoes

Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start. We also cover some incredibly personal topics that have shaped her leadership style along the way. Most notably, Carla is a working mom who has previously struggled in dealing with painful harassment for being a Lebanese immigrant in the U.S. and overcoming cancer that threatened her daughter’s life. If you ever had any doubt on the value of empathy or why that needs to be a business imperative, you must listen to this incredibly honest, raw and wonderful episode with Carla. Hosted on Acast. See acast.com/privacy for more information.

Nov 14, 201829 min

Casey Hurbis, CMO of Quicken Loans - Fulfilling the American Dream

Casey Hurbis, CMO of Quicken Loans leads America’s Largest Lender, with 17,000 team members and 1,100 interns (18,000 apply every year) in downtown Detroit, having a significant impact on the revitalization of Detroit and Quicken Loans having been consistently voted one of the best places to work. As Casey shares his offensive and defensive marketing strategy, he also shares what it takes to run a massive in-house agency that produces over 13,000 assets on a annual basis. Most importantly, as Casey reminds us all, it’s all about purpose. “Our purpose is very, very simple. We want to help everyone in America realize their dream of being a homeowner.” Hosted on Acast. See acast.com/privacy for more information.

Nov 8, 201825 min

Dave Edelman, CMO of Aetna - Agile Digital Transformation of a Complex Ecosystem

Dave Edelman, CMO of Aetna, is one of the world’s leading authorities on not just Digital Transformation, but how to do that with agility and scale. When Dave took on the role of CMO of Aetna, he was not only geared up, he was excited to help lead a massive marketing transformation effort that included 3000+ customer touch points, many of which were B2B. But it wasn’t the transformation in and of itself that excited him, it was the why behind the effort. To turn Aetna into a consumer-oriented, brand-forward company with a clear vision and a new-found purpose. If you ever wanted to hear how to transform a company with a complex B2B2B2B2C ecosystem leveraging all the power of digital, creative, operations, strategy and vision…now’s the time. A real masterclass with Dave Edelman. Hosted on Acast. See acast.com/privacy for more information.

Nov 1, 201829 min

Lee Applbaum, Global CMO of Patron and Grey Goose - The Swagger of a Brand

Lee Applbaum, Global CMO of Patron Tequila and Grey Goose Vodka is in a “pinch me moment” of his career being able to work on not just one iconic brand, but two at the same time. Both brands have incredibly rich heritages with similar DNA and ethos, but face different challenges. Key to success, beyond having a world class marketing team and partners, is the consumer. Join us in this fascinating exploration of how to leverage and augment brand swagger with the coolest technology, like VR, AR and Bot-Tenders, to truly become #PatronWorthy and get a peek at what Lee’s planning for Grey Goose. Hosted on Acast. See acast.com/privacy for more information.

Oct 25, 201828 min

Fernando Machado, Global CMO of Burger King - Bravery to Move at the Speed of Pop Culture

Fernando Machado, Global CMO of Burger King, is an advertising award machine with more than 120 Lions in Cannes (5 Grand Prix), 16 D&AD Yellow Pencils, 1 Grandy and 2 Grand Effies in North America. Critically important in his success formula is moving at the speed of pop culture and taking risks with great agency partners. Having started as an intern at Unilever as a Chemical Engineer and working his way up to Global CMO of Burger King, he shares his top advice for other marketers, “First really get to know your brand, then develop a taste for great advertising and then just do it!” His advice to agencies? “Help your client do these three things!” Hosted on Acast. See acast.com/privacy for more information.

Oct 22, 201831 min

Dana Anderson, Chief Transformation Officer of MediaLink - How to Set Your CMO Table

Dana Anderson, Chief Transformation Officer of MediaLink, is one of my favorite people on the planet. She mesmerizes me with her brilliant, sharp humor which is always delivered with transparent, best intentions. Every time I talk with Dana, I want to write down every word she says as she shares truths and insights that come from her tremendous career experience. As former CMO of Mondelez and now CTO for MediaLink, I knew there would be no better person to ask than Dana on what’s happening today in the challenging and rapidly changing intersection of agencies and brands. Hosted on Acast. See acast.com/privacy for more information.

Oct 16, 201829 min

Leslie Berland, CMO and Head Of People Of Twitter - Leading with Impact

Leslie Berland, CMO and Head of People of Twitter, has led with impact her entire career, both for the companies she passionately serves and by taking a stand personally to represent and support communities she believes need a platform. The results from her leadership at American Express and now Twitter clearly speak for themselves and she shook the world stage earlier this year at CES when she changed the discussion forever. Join us in this incredible episode about taking on new roles, creating leadership teams, uncovering purpose, establishing platforms, laying the right foundation to attract career-changing personal sponsors, creating relationships with mentors and as a mentor, learning from everyone around you and having an impact. Hosted on Acast. See acast.com/privacy for more information.

Oct 9, 201828 min

Adam Stotsky, President of E! Entertainment - The Future of Media

Adam Stotsky, President of E! Entertainment, completely surprised me a couple of weeks ago when he called leaving the red carpet of the Emmy’s just to volunteer to be a mentor in the CMO Moves Mentor program. As the former CMO of NBC Entertainment before becoming President of E!, Adam had a lot of great tips to share on how to prepare yourself for that type of career transition as well as how to embrace the future of media as a marketer. Join us in this exploration of career development, tangible goals, content creation, channel acceleration, consumer trends and integrating the power of influencers like the Kardashians, who have a social media footprint of well over a billion followers. Hosted on Acast. See acast.com/privacy for more information.

Oct 4, 201828 min

Chris Bruzzo, CMO of Electronic Arts (EA) - The Hunt for a Signature Move

Chris Bruzzo, CMO of Electronic Arts (EA), has a passion for “Signature Moves”. His career from healthcare marketing to Amazon to Starbucks to EA is already a list of signature career moves, but within those roles, he challenges himself and his team to be constantly in the hunt for a signature move. Tune in to dive deeper into Chris’s fantastical world of social gaming, seminal Gen Z insights, real-time player engagement, breaking down boundaries, transforming an internal culture to equal the external brand and how he’s gearing up to make more signature moves! Hosted on Acast. See acast.com/privacy for more information.

Sep 28, 201828 min

Eric Toda, HoM at Hill City, a Gap Inc. brand - Launching a Secret Brand...Today!

Eric Toda, Head of Marketing at Hill City, the newest brand at Gap Inc., just announced the launch of Hill City…today! I had the great honor of being able to sit down with Eric to get the inside scoop on what is Hill City and how this came to life. Over zoom video last Friday, I also got to see the logo, the product, the brand as Eric sat sharing his story from the Gap Inc. Boardroom beaming from ear to ear. (Check out the clips on YouTube!). Eric is an avid champion of digital marketers everywhere, constantly experimenting and connecting the dots between digital and human and purpose. With an impressive runway of digital leadership roles at Facebook, Nike, Snapchat and Airbnb, there is no doubt there is a lot to learn from how Eric approached this opportunity to build and launch a new brand with the support of Gap Inc. I’m thrilled to share his journey and tips on CMO Moves Hosted on Acast. See acast.com/privacy for more information.

Sep 20, 201830 min

Vineet Mehra, CMO of Ancestry - The Ambidextrous CMO Activating Purpose

Vineet Mehra, CMO of Ancestry, leads one of the most purpose-driven brands in the world, which is to genuinely and authentically change the world by helping “people create personal discoveries, and through those personal discoveries, they find connections to others and we all become closer as a result.” With over 11 billion human connections between family trees, Vineet shares how to enroll consumers as chief storytellers in an efficient, modern, marketing machine. Tune in to hear more from Vineet on Purpose 2.0 and the Next Generation CMO, as well as how navigate your career in this new era of Ambidexterity. Hosted on Acast. See acast.com/privacy for more information.

Sep 14, 201832 min

Jim Stengel, President & CEO of The Jim Stengel Group - Activate Your Purpose

Jim Stengel is the President and CEO of The Jim Stengel Group and ultimate teacher of teachers, helping companies find their purpose and developing the leaders of tomorrow. Previously, Jim was the Global Marketing Officer of P&G, where he led a 7000 person marketing team, managed an advertising budget of $8 Billion+ and won the Advertiser of the Year award at Cannes Lions. Today, Jim works more hours than he did at P&G, but, as he says, he’s “less tired, more energized and slightly more interesting just because I'm spending nearly 100 percent of my time on things that I absolutely love.” Hosted on Acast. See acast.com/privacy for more information.

Sep 13, 201833 min

Stuart Redsun, former CMO Columbia Sportswear Company - Seeking Brand Truth

Stuart Redsun, former CMO of Columbia Sportswear Company, has worked with a lot of cool brands in his career, to include Nike, Gateway, Motorola, Sony, Under Armour and the portfolio of brands at Columbia Sportswear Company (Columbia, Sorel, Mountain Hardwear and prAna). Join us in this fascinating conversation about Brand Truth, what it is, how to find it and how to apply it to bring not only consumer loyalty, but employee loyalty. Also hear Stu’s top advice for what to do in your first CMO role, how to gain credibility and leave your own mark. Hosted on Acast. See acast.com/privacy for more information.

Sep 3, 201827 min

Robin Domeniconi, CEO of Threaded Tales - A One Way Ticket to Bali

What would happen if you woke up one day and realized you no longer wanted that corner office? Your passion was gone. What would you do? I was lucky enough to catch Robin Domeniconi, CEO and Founder of Threaded Tales and former CMO of (RED), in between her global hops, to grab her inspirational story to share with you. I met Robin a couple of years ago and her story has stayed with me in vibrant color ever since. A remarkable journey that took her on a whirlwind career leading some of the world’s most popular publications, like Real Simple and Elle, jumping into private equity, evolving brands like Microsoft and Rue La La into media properties and then… a one-way ticket to Bali. Hosted on Acast. See acast.com/privacy for more information.

Aug 30, 201828 min

David Rubin, Head of Audience and Brand at NYT - Human Truths and Emotional Connection

David Rubin, Head of Audience and Brand at The New York Times (NYT), spends a lot of time thinking about human truths and emotional connections, not just at the NYT, but throughout his whole career. It's how he led successful brands at Unilever, Pinterest and now the NYT. He also offers some great advice about how to expand your thinking beyond your purview to break through barriers, like how he leveraged inspiration from The Blair Witch Project to take Axe to the top of the market and how he's now thinking of the future of the NYT looking at the success of Spotify and Netflix. Tune into this fascinating CMO Moves #podcast to hear more on what The New York Times is up to and, per David, how to "move fast and don't be afraid to break stuff." Hosted on Acast. See acast.com/privacy for more information.

Aug 19, 201827 min

John Dillon, CMO of Denny's - Rejuvenating America's Diner, the Original Social Network

John Dillon, CMO of Denny's, has been on a mission for 11 years to rejuvenate one the most iconic American brands and shares the brand journey through consumer insights, social media, AI, restaurant design, menu revamping, franchisee enrollment to follow their North Star. Also, don’t miss the incredible story from John on how Denny’s rediscovered its purpose and why they are now building a truck! Hosted on Acast. See acast.com/privacy for more information.

Aug 9, 201831 min

Meg Goldthwaite, CMO of NPR - Telling the Stories of the Storytellers

Meg Goldthwaite, CMO of NPR, shares the secrets of great storytelling, especially when telling stories of other storytellers while leveraging leaps in technology! Like the storyteller squared that she is, she is also a mom squared, ensuring her three children thrive in their lives at home and get to experience disparate corners of the world as she serves mankind! Tune to hear more on what Meg (and “Yoda”) have to say about balance and being brave! Hosted on Acast. See acast.com/privacy for more information.

Aug 1, 201831 min

Rick Gomez, CMO of Target - Breaking Through Boundaries with Empathy and Confidence

Rick Gomez, CMO of Target, shares his journey to become the marketing leader of the beloved Target brand, the success factors of Retail, his dedication to empathy as the key for leadership, the source of his confidence, how to break through boundaries and have a positive impact on culture. Hosted on Acast. See acast.com/privacy for more information.

Jul 26, 201832 min

Greg Revelle, CMO of Kohl's - The Art, Science and People of Personalization and Loyalty

Greg Revelle, CMO of Kohl’s, shares how he his fosters innovation with how he leads his teams, tenets for impactful leadership, great career building tips, what to ask for from your boss, how to champion success and provide an environment where people can bring their best selves to the table. Hosted on Acast. See acast.com/privacy for more information.

Jul 18, 201828 min

Chris Capossela, CMO of Microsoft - Adopting a Growth Mindset with Inclusivity as the North Star

Chris Capossela, CMO of Microsoft, shares his career path from his first job helping his family restaurant through 27 years at Microsoft to become CMO leading one of the most impressive cultural transformations in the industry and what he learned from his mentors, like Bill Gates and Satya Nadella, along the way. Hosted on Acast. See acast.com/privacy for more information.

Jul 8, 201831 min

Mary Beth Laughton, EVP Omni Retail Sephora - Reimagining Retail

Mary Beth Laughton, EVP of Omni Retail at Sephora, has one of hottest new roles in the industry geared to reimagine the customer experience across the physical and digital worlds. Find out how she came into this newly created role, what she is trailblazing and how she continuously evaluates “Just Do It” with “Just Enough” to keep balance across work, family and health. Hosted on Acast. See acast.com/privacy for more information.

Jul 3, 201832 min

Pam Kaufman, President Viacom Nickelodeon Global Consumer Products - Chief Motivational Officer

Pam Kaufman, President of Viacom Nickelodeon Global Consumer Products, leads some of the coolest brands in the world but humbly notes her greatest responsibility is being the “Chief Motivational Officer” for her teams. Tune in to hear her leadership tips and great career advice based on her own journey from looking for her first job to now helping so many succeed. Hosted on Acast. See acast.com/privacy for more information.

Jun 29, 201828 min

Dara Treseder, CMO of GE Ventures - Manage Your Personal Brand like a Start-up

Dara Treseder, CMO of GE Ventures, super hero mom and dedicated mentor shares what it takes to succeed today, how to architect your teams for growth, break through barriers and build your personal brand. Hosted on Acast. See acast.com/privacy for more information.

Jun 13, 201829 min

Musa Tariq, former CBO of Ford - Reflection, Learning and Mining the White Space

Musa Tariq, former Chief Brand Officer of Ford and current “Student of Life” shares his perspective on The Future of Marketing and the importance of focusing on the White Space, reminding us all to ”boldly go where no one has gone before.” Hosted on Acast. See acast.com/privacy for more information.

Jun 3, 201825 min

Nuno Teles, President of Diageo Beer Company - Culture is Everything

Nuno Teles, President of Diageo Beer Company and former CMO of Heineken, shares his perspective on what it takes to be a holistic CMO and transition into a President role. Nuno lays out his former CMO playbook and discusses his priority areas now as President, especially his focus on corporate culture. Hosted on Acast. See acast.com/privacy for more information.

May 24, 201829 min

Roy Spence, Chairman & CEO of GSD&M - Chief Purpose Officers and Love Cultures

Roy Spence, Co-founder & Chairman of GSD&M, Co-founder & CEO of The Purpose Institute and now also founder of The Promiseland Project shares his incredible and well-earned perspective on what it means to be a Chief Purpose Officer and foster Love Cultures to empower greatness in your employees and your nation. He’s taking on America as his client, pro-bono! Hosted on Acast. See acast.com/privacy for more information.

May 15, 201834 min