Valérie Hernando Presse, Global CMO, Danone | Reimagining Marketing to Reconcile Business & Purpose
Valerie Hernando Presse, Global CMO of Danone, ha…
Marketing Vanguard · Al Mannarino
May 15, 201934m 0s
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Show Notes
Valerie Hernando Presse, Global CMO of Danone, has been on a mission for the past 18 months with Danone’s 2000 global marketers to reimagine marketing. As the first Global CMO of Danone, Valerie’s prior role in Strategy and Corporate Affairs (along with some candid family feedback) inspired her to take this course to better connect marketing, business and purpose by putting people in the center of every brand, in particular, manifesto brands. This episode is packed full of incredible advice on how to transform into a “people-powered” marketing team. I can’t do justice in one short summary, so join us as we dive deep into each step and hear from Valerie directly on how she is challenging herself and her team to live up to Danone’s promise of “One Planet, One Health”.
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