Kate Gunning, CMO of IEX - Watching for Signs and Signals
What do stocks, toilet paper, hoodies and beer al…
Marketing Vanguard · Al Mannarino
August 21, 202042m 49s
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Show Notes
What do stocks, toilet paper, hoodies and beer all have in common? In this episode…everything! IEX is setting all-new standards in stock trading with its innovative technology built to bring more transparency and fairness to the stock exchange scene. Since taking on the role of CMO two years ago, Kate Gunning has been able to unpack and convey the brand’s story in unique ways. From premium hoodies and socks to a custom-made IPA beer, Kate has embraced the power of experiential to build not only buzz and community but also education. Tune in to hear her impressive career journey that led her to where she is today and her career advice around trusting your gut, being brave and pushing forward.
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