Marketing Vanguard

Happy Thanksgiving Marketing Vanguard listeners! Please enjoy this greatest hits episode and normal service will resume next week! Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers through native advertising. He discusses the importance of understanding consumer behavior and how data insights can help marketers enhance their messaging and engagement.Here are the key talking points from the episode:Challenges in Measuring Content MarketingNativo's MissionJustin Choi's Entrepreneurial JourneyUnderstanding Consumer HabitsMeasuring Consideration Over AwarenessJustin’s Role as a Founder Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives. Here are the key talking points from the episode:Todd Kaplan's Transition to Kraft HeinzThe Impact of Marketing on Business GrowthMastering Calculated Risk-TakingBalancing Creativity and Business ObjectivesChallenges in the Current Marketing Landscape Hosted on Acast. See acast.com/privacy for more information.

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with the legend of media and marketing, Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape.SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, Athleta’s CMO, about her leadership journey and vision. Ilona shares insights from her background at Nike and Adidas, where she worked with icons like Beyoncé and Pharrell Williams. She discusses her commitment to empowering women and girls through Athleta’s mission. She emphasizes the brand's focus on authenticity, service, and partnerships that enhance its message of empowerment. Ilona also covers how Athleta differentiates itself within the Gap Inc. portfolio by targeting a unique audience, fostering collaboration, and staying consumer-centric in a competitive landscape.SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's inspiring journey from journalism to leading marketing at a major homebuilder, and learn how she's revolutionizing brand storytelling and consumer engagement in the home construction industry. With insights on innovative digital products, strategic partnerships, and the importance of personal branding, this episode is a must-listen for anyone looking to elevate their marketing game!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with someone Time Magazine mentioned as one of the 100 most influential people. Let’s welcome Deepak Chopra, MD, Founder of the Chopra Foundation, author of 95 books, and wellness guru. Join us for an engaging conversation where Jenny and Deepak delve into the powerful connection between branding, storytelling, and mindful leadership. Deepak shares his insights on how brands are narratives that resonate with consumers, emphasizing the importance of authenticity and purpose. He discusses critical societal themes like climate change and social justice, urging leaders to address these in their brand stories. Explore his innovative work with Ulta Beauty's "Joy Project" and his thoughts on AI's role in enhancing well-being, including his book "Digital DharmaSurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to a special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with Jackie Jantos, Chief Marketing Officer at Hinge, the dating app designed to be deleted. Jackie shares her personal journey with online dating, highlights Hinge's mission to foster intentional relationships, and discusses their unique approach to connecting with Gen Z. With insights from her diverse background and leadership philosophy, Jackie emphasizes the importance of authenticity and social impact in marketing. Don’t miss this thought-provoking conversation about the evolving dating landscape and how brands can make a meaningful difference!If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mauro Porcini, SVP and Chief Design Officer at PepsiCo, to discuss the vital role of design in corporate innovation. Mauro shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance of collaboration across disciplines. He also discusses his experience redesigning the Pepsi brand and the transformative potential of AI in enhancing design. Tune in for a captivating conversation that explores how design thinking can drive success in large organizations!If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Tim Ellis, NFL's EVP and CMO. Tim delves into the league's digital growth and its strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL's cultural integration in marketing, and their focus on social issues like mental health and anti-bullying. He also discusses upcoming Super Bowl ads and the league's international expansion efforts, including initiatives in Ghana. Tim also expresses enthusiasm for the NFL’s future as a more inclusive global brand.If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Marc Speichert, Chief Commercial Officer at Four Seasons Hotels & Resorts. Join us as Marc shares his view on the importance of leading with empathy and care, how marketing leaders drive business growth, his enthusiasm for diving into and often creating new roles, and how delivering unscripted and unexpected acts of value creates “electric” experiences for Four Seasons guests.If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Jennifer Halloran, CMO and Head of Marketing and Brand at MassMutual. Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Jennifer shares insights on the challenges of building awareness in a highly segmented market and emphasizes the importance of connecting with consumers and understanding their needs. She highlights the shift towards digital marketing and the performance metrics that impact growth. If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Claudine Patel, Head of Brand and Innovation, North America at Opella. Opella is the new name for Sanofi's Consumer Healthcare Business Unit. Sanofi itself is the world's sixth-largest pharmaceutical and healthcare company and is headquartered in Paris, France.They discuss how Sanofi’s brands like Allegra, Dulcolax, and Gold Bond simplify science to make healthier living accessible. Claudine reflects on her career journey across consumer products and healthcare, highlighting the transferable skills between industries. The conversation touches on the importance of cultural relevance, resilience, collaboration in marketing, and the need for open discussions about failure. Claudine shares her leadership insights and highlights the value of empowering teams to take calculated risks.If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Rei Inamoto, who is the Founding Partner at I&CO, a global innovation firm that helps brands navigate change. Rei has been named in Creativity Magazine’s annual “Creativity 50” as well as one of “the Top 25 Most Creative People in Advertising” by Forbes Magazine. He is one of the most influential individuals in the marketing and creative industry today.Rei shares his experience growing up as an identical twin and how it shaped his creative career. He talks about his roles at R/GA and the birth of the digital era in the late 90s. He also discusses the role of brand-side marketers in pushing agencies to embrace new technologies and the rise of the creator economy. Rei emphasizes the importance of experimentation and caution when it comes to using artificial intelligence in marketing. He also highlights how brands like Nike and Apple face challenges in maintaining their inspirational creativity.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Melody Lee, CMO of Mercedes Benz USA, where she oversees brand positioning, marketing strategy, and execution to ensure long-term growth and profitability for the Mercedes-Benz brand in the United States.Melody recounts her journey from growing up in Texas with immigrant parents to her diverse career across various industries before joining Mercedes Benz. She highlights the emotional connection people have with cars and Mercedes Benz's strategy to remain aspirational for all consumers. Melody discusses the importance of brand relevance, balancing short-term and long-term goals, and her approach to leadership, likening it to protecting and enabling her team. She also reflects on the risks she took during the 2008 Beijing Olympics and admires Wen Zhou’s commitment to equity.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this special greatest hits episode of the Marketing Vanguard podcast. It’s a pleasure to welcome Raja Rajamannar, Chief Marketing & Communications Officer and Founding President - Healthcare Business at Mastercard. Raja is a transformation leader with substantial senior management experience across different geographies around the world. He has managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods, and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard.Raja shares his journey from environmental engineering to marketing and emphasizes the importance of continuous learning. He discusses the evolving role of CMOs, the need for collaboration with other executives, and the balance between innovation and driving business results. Raja also highlights the importance of both creativity and logic in marketing and challenges the outdated marketing curriculum in business schools. Tune in to gain valuable insights from Raja's experience and expertise.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Gabrielle Wesly, CMO and Senior VP of Marketing at Mars Wrigley North America. Gabrielle is an experienced brand and general management professional with 20 years of experience in consumer and private-label CPG.Join us as we discuss marketing, innovation, and creativity in the CPG industry. We explore the balance between performance marketing and building brand equity, leveraging creative content from creators, and amplifying ideas with technology. Gabrielle also touches on the importance of consumer obsession at brands and creators' influence in marketing. Tune in to gain insights and inspiration from industry leaders!Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Zach Kitschke to our podcast today. Zach is the CMO at Canva and a firm believer in the power of visuals in today's digital marketing landscape. Join us as we discuss the growing importance of visuals in today's digital landscape. Zach shares Canva's mission to empower the world to design and its impressive growth to 190 million users worldwide. He also shares his excitement about attending the Cannes Festival of Creativity for the first time and highlights Canva's focus on experiential marketing. He emphasizes the role of visual communication in driving success across various roles and departments within organizations.Stream the new episode below and subscribe on Apple Podcasts, or find it on SpotifyIf you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. A big welcome to Elizabeth Rutledge, our special guest today. Elizabeth is the CMO at American Express. Join us as we explore Elizabeth’s journey from a Biology teacher to an experienced marketing leader.Elizabeth shares her insights on the importance of learning and staying connected to customers, supporting the next generation of marketers, and driving and responding to culture change. She discusses American Express' initiatives for small businesses, the impact of AI on marketing, and their commitment to community and leadership development.Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Alex Schultz, VP of Analytics and CMO at Meta. Join Jenny and Alex as they discuss Alex's career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the challenges and opportunities in the marketing landscape. Alex shares his passion for marketing and how he turned it into a career, as well as Meta's strategies for promoting their products and working with creators.Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Jay Livingston, Shake Shack's CMO. Learn about Jay's background and his unique journey from finance and technology to marketing and becoming a CMO. Gain insights into Shake Shack's marketing strategy, including the importance of performance marketing and collaborations. Jay discusses the challenges and changes Shake Shack faced during the COVID-19 pandemic and its growth and expansion plans, which focus on deepening its presence in existing markets while building brand awareness and loyalty. We also explore Jay's passion for architecture and design and his passion for supporting the next generation.Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Today, our guest is Jerri DeVard, Founder and CEO of BECA, an alliance designed to create opportunity, access, and equality for Black C-Suite marketers and to pay it forward. Join us as we discuss Jerri's career, the common challenges in marketing, and the importance of building diversity in marketing teams. Jerri encourages CMOs to drive change and build relationships with Historically Black Colleges and Universities (HBCUs) to hire marketing talent. The conversation also touches on the future of marketing and the potential for today's CMOs to become tomorrow's CEOs. The conversation also explores the power of mentorship and collaboration in driving positive change in the industry.Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Today, our guest is Kate Huyett, CMO of Bombas, a comfort-focused sock and apparel brand with a mission to help those in need. Join us as we discuss Kate's journey from Investment Banking at Goldman and Sach to her leadership roles in marketing. Kate shares Bombas’s mission, its evolution, and their unique marketing strategies. Learn about the importance of brand, collaboration, and the cross-functional nature of marketing. With insightful anecdotes and future plans, this podcast is a must-listen for marketing enthusiasts.Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney sits down with Zarina Stanford, CMO at Bazaarvoice. During the conversation, Stanford shared insights into the transformative journey of consumer-centric marketing and the pivotal role it plays in shaping modern business strategies. As the marketing landscape continues to evolve, Stanford's vision for a more integrated and purpose-driven approach serves as a guiding light for marketers navigating the ever-changing tides of consumer influence and business innovation. Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, Jenny sits down with Taylor Montgomery, CMO of Taco Bell as he shares insights into his journey, leadership philosophy, and the evolving landscape of brand management. Recorded live during ADWEEK’s Social Media Week event in New York, they discuss Montgomery’s early career at Procter & Gamble which provided him with invaluable lessons in leadership and the mechanics of brand management, setting the stage for his tenure at Taco Bell. He shares his journey rising through the ranks of Taco Bell where he began as a senior manager in product innovation. Through ambition and mentorship, he ascended to roles of increasing responsibility, both domestically and internationally. Tune into this special episode of Marketing Vanguard to learn more about the culture at Taco Bell and the role of social media in modern brand management.   Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand. He also discusses the importance of aligning design with business goals and the iterative nature of the design process. Hosted on Acast. See acast.com/privacy for more information.

Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy.On this week's episode of Marketing Vanguard, Jenny sits down with Jones to discuss her background at companies like Uber, Google, and Visa and her strategies as a marketing leader at Instacart. Throughout the conversation, Jones emphasizes the importance of understanding customer needs and preferences. "At Instacart, our primary focus is on delivering value to our customers," she explained. "We strive to anticipate their needs and provide personalized experiences that exceed their expectations." Listen to this week's episode to learn valuable insights into the marketing strategies and principles that have propelled Instacart's success. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of Marketing Vanguard, Jenny sits down with Marisa Thalberg, Chief Marketing and Communications Officer at SeaWorld.During the conversation, Thalberg discusses the multifaceted essence of marketing leadership, the importance of creativity beyond traditional bounds, and having a holistic approach to business strategy.This conversation was recorded in January during Adweek Outlook 2024. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney welcomes QUAD CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations.During the conversation, Golden highlights the dynamic nature of the marketing industry, which continually evolves, demanding innovative decisions and impactful actions from marketers. Golden shares his journey from the entertainment industry to agency and brand roles, focusing on his passion for helping brands evolve and identifying golden opportunities for growth. They also discuss the role of a CMO in today's landscape and the need for adaptability and continuous learning, especially in light of economic uncertainties and shifting market dynamics while embracing new technologies like AI. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney sits down with Squarespace’s Chief Creative Officer David Lee to discuss the intricacies of creativity, brand strategy, and the evolving role of in-house capabilities.During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity, and personal brand representation as core pillars of its mission. They discuss the brand's presence at the Super Bowl and how their marketing initiatives expand beyond the Big Game. He also shares why he believes that creativity is inherent to all and that it will play an increasingly vital role in the future of work. Hosted on Acast. See acast.com/privacy for more information.

During ADWEEK’s Big Game Brunch event in Las Vegas, ADWEEK’s Jenny Rooney sat down for a special conversation with actor and filmmaker Edward Norton and PepsiCo vp and former NFL player Kalen Thornton to discuss TV measurement challenges, new partnership options for brands, and how ad-funding streaming could be a windfall for filmmakers. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, Jenny Rooney from Adweek sat down with Gerald Youngblood, CMO of Lenovo North America, to explore the company's journey of transformation and the evolving role of marketing in the tech industry. During the conversation, Youngblood shares his journey in the world of technology and marketing, the importance of balancing creativity with data-driven insights, and how Lenovo aims to shape a future where technology catalyzes positive change. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Jenny sits down with Suzanne Kounkel, Global and US Chief Marketing Officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs.During the conversation, Kounkel discusses her extensive experience at Deloitte, where she has held various roles over the past two decades, culminating in her current position as global CMO. She shares her insights into the evolving nature of the CMO role, emphasizing the need for adaptability and collaboration across the business. She also highlights key skills essential for the modern CMO. Hosted on Acast. See acast.com/privacy for more information.

From its inception in 1980 to the present day, Applebee’s has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any long-standing brand, Applebee’s has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics.On the latest episode of Marketing Vanguard, host Jenny Rooney sits down with CMO Joel Yashinsky to discuss the journey of the brand’s resurgence and its strategic marketing approach. Yashinsky, a seasoned marketer who spent nearly two decades at McDonald’s, shared insights into Applebee’s transformation, emphasizing the brand's commitment to reconnecting with its roots while also engaging with new generations of customers.During the conversation, Yashinsky highlights the significance of collaboration with franchisees in driving the brand's success and teases upcoming announcements and partnerships aimed at further enhancing Applebee's guest's experiences. Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, host Jenny Rooney sits down with Tim Ellis, Chief Marketing Officer of the National Football League to discuss the strategies and insights driving the league's success, the importance of humanizing brands, and going beyond entertainment to drive positive change. During the conversation, Ellis shares insights from his journey, transitioning from the agency world to leadership roles at iconic brands like Volkswagen and Volvo before joining the NFL. He goes on to highlight the NFL's continued success in viewership, even amid the shift toward digital platforms.They also discuss the NFL's efforts to embrace multicultural audiences, with initiatives like airing the Super Bowl on TelevisaUnivision for the first time in Spanish. They also discuss the unexpected influence of pop icon Taylor Swift, putting players at the forefront of marketing efforts, and tackling important social issues such as mental health, anti-bullying, and voter engagement.  Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney sits down with Heidi Cooley, Chief Marketing Officer of Crocs, to delve into the brand's transformative journey. From embracing quirkiness to fostering authentic collaborations and maintaining a consumer-centric focus, Crocs stands out as a vibrant brand with a global fan base proudly known as "Croc Nation." In Cooley's first seven years at Crocs, they have authentically embraced collaborations with brands like Balenciaga, and KFC, and personalities like Post Malone and Lil Nas X. During the conversation, Cooley shares her global approach to branding, Crocs' unique brand values, and the brand's approach to maintaining a singular brand personality.Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.With Contentful, digital teams can:Easily compose intelligent, customizable experiences at any scale.Free up digital teams to collaborate and launch content experiences quickly and efficiently.Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today. Hosted on Acast. See acast.com/privacy for more information.

In this special episode recorded at ADWEEK's Outlook 2024 event in New York City, host Jenny Rooney sits down with Natalie Sunderland, Chief Marketing & Communications Officer at BNY Mellon to discuss her career transition from a decade in tech startups to joining BNY Mellon. During the conversation, Sunderland shares the similarities between the innovative spirit of BNY Mellon and the startup environment, positioning the institution as a dynamic player in the financial sector. She also provides insights into the company's 240-year history, its status as the oldest bank in America, and the ongoing transformation to stay relevant in the ever-evolving financial landscape.Later in the episode, they discuss Sunderland's views on the role of marketing within BNY Mellon, emphasizing the alignment of marketing and communications to drive earned media. Sunderland reflects on her leadership style, encouraging her team to think innovatively and contribute to reshaping the company's narrative.Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.With Contentful, digital teams can:Easily compose intelligent, customizable experiences at any scale.Free up digital teams to collaborate and launch content experiences quickly and efficiently.Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends, and the dynamics of the jewelry industry.During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in a bedroom over 20 years ago and its evolution into a lifestyle jewelry company.  Peterson also highlights the importance of connection over transaction and how the brand's focus on giving back creates emotional connections with consumers. Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.  What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.  With Contentful, digital teams can:  Easily compose intelligent, customizable experiences at any scale.  Free up digital teams to collaborate and launch content experiences quickly and efficiently.  Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.  Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today.  Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and Head of Marketing and Interim VP of Sustainability Jessica Padula.   During the conversation, they discuss Nespresso's unwavering commitment to sustainability, the collaboration between the CEO and the Head of Marketing, and the brand's purposeful approach to business.    Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.    What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.    With Contentful, digital teams can:    Easily compose intelligent, customizable experiences at any scale.  Free up digital teams to collaborate and launch content experiences quickly and efficiently.  Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.    Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today.  Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president & chief revenue officer, at Frontdoor, Collins is an accomplished leader with a proven track record for driving growth, innovation, and operational excellence. She has broad experience across all facets of strategy and marketing. During the conversation, Collins shares Frontdoor's mission and the unique aspects of its services, such as connecting homeowners with experts through a video chat app for quick solutions to home-related issues. She also discusses her transition to the chief revenue officer role and the significance of aligning with the CFO and analytics partners. Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.With Contentful, digital teams can:Easily compose intelligent, customizable experiences at any scale.Free up digital teams to collaborate and launch content experiences quickly and efficiently.Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today. Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, we sat down with Christina Kenz, chief growth and sustainability officer at Kraft Heinz. During the conversation, Kenz delves into her extensive career, which includes roles at PepsiCo, Danone, and now Kraft Heinz, why she describes herself as a coach, and why she believes marketing is like solving a puzzle. She also discusses the complexity of first-party data strategies, Kraft Heinz’ aims to read consumer behavior, create agile strategies, and implement personalization at scale. Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.With Contentful, digital teams can:Easily compose intelligent, customizable experiences at any scale.Free up digital teams to collaborate and launch content experiences quickly and efficiently.Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today. Hosted on Acast. See acast.com/privacy for more information.

Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders. On this week's episode, hear from Kickstarters’ new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background.This interview was recorded at Adweek X on December 4, 2023. Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, we sit down with David Cohen, CEO at IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and the history and purpose of the IAB, highlighting its foundation in 1996 to set industry standards for the rapidly evolving digital landscape.  The conversation then shifts to the key issues and trends in digital marketing. Cohen identifies measurement as a persistent challenge, emphasizing the need for improvements in both single-channel and cross-channel measurement. He also highlights the growing importance of generative AI, addressing its ethical use, optimization, bid management, and impact on creative processes. Looking ahead, Cohen outlines the IAB's goals for the upcoming year, emphasizing responsible growth, ethical practices, and industry education. He also discusses the upcoming IAB ALM 2024, which will cover diverse topics including responsible AI, commerce, and the future of measurement.    Hosted on Acast. See acast.com/privacy for more information.

All CEOs need to have an understanding that advertising and marketing are fundamental to driving growth. Learn how Impossible Foods CMO Peter McGuinness has moved from agency to marketer to now CEO, and how he views being a CMO as the best preparation for his role today. In this Adweek X session moderated by Will Lee, CEO of Adweek, McGuinness breaks down how CMOs-turned-CEOs must and can bring their full marketing knowledge to business strategy.  Hosted on Acast. See acast.com/privacy for more information.

In a new episode of Marketing Vanguard, Victoria Lozano, EVP of Marketing at Crayola, recently shared insightful perspectives on the evolving role of marketing leadership.Lozano, responsible for steering Crayola's marketing strategy, emphasized the importance of strategic decision-making and clarity in the dynamic CMO landscape. "If you could get those two things [building brand equity and driving revenue] and you have metrics against them, that's when good things happen."Listen to this episode to hear how Lozano is continuing to color the world of marketing and innovation with her insightful leadership. Hosted on Acast. See acast.com/privacy for more information.

As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard.Fabiani's career path, like many in her position, has been far from linear. With a background in footwear and apparel, she emphasizes her passion for the fast-paced and ever-changing nature of the industry. "I thrive on that," she shared, revealing a common thread throughout her career.Listen to this episode of Marketing Vanguard to hear more about Fabiani's journey and why her career has provided her with a diverse skill set that she's brought to her role at Timex.What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows. Hosted on Acast. See acast.com/privacy for more information.

In the newest episode of Marketing Vanguard, MNTN's President and CEO Mark Douglas shed light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future.Reflecting on the transformative power of advertising, Douglas delved into the industry's evolution, drawing parallels between streaming platforms like Netflix and Hulu in reshaping consumer-content relationships. He emphasized the need for a similar transformation in the advertiser-network dynamic, envisioning a departure from the traditional broadcast model.Listen to this episode to hear how Douglas envisions a future where advertisers focus on goals rather than specific media types, urging a departure from organizing marketing around tactics.What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows. Hosted on Acast. See acast.com/privacy for more information.

As the President of Headspace, Christine Hsu Evans discusses the pivotal role of mental health resources in today's fast-paced world in a new episode of Marketing Vanguard. Headspace, renowned for its meditation and mindfulness programs, is now on a mission to extend its influence beyond these practices and become a leader in the broader mental health landscape.Evans emphasized the pressing need to expand access to mental health solutions. She voiced a heartfelt desire to see the entire mental health industry work together to ensure that everyone, regardless of their background, can access the support they need. "There may be two things. There's one for the category as a whole, which I genuinely hope... is that there's truly a resource for everybody when it comes to mental health needs, whether it comes from us or someone else, right?" Evans stated.Tune into this new episode to hear more about Evans' background in textiles and how that led to her nonlinear path to Headspace.What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows. Hosted on Acast. See acast.com/privacy for more information.

Sadé's journey to becoming TIME's CMO is a testament to her passion for media and journalism. She grew up with a strong desire to work in the industry and credits her initial exposure to media and journalism to her aunt, who was the secretary at the New York Daily News. Visiting the newsroom and interacting with seasoned journalists fueled her interest and set her on the path to a career in media.Listen to this new episode to hear about Sadé's journey and perspective serve as an inspiration to marketing professionals seeking to make a difference in the world of media and journalismWhat if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows. Hosted on Acast. See acast.com/privacy for more information.

In the ever-evolving landscape of marketing, collaboration, leadership, and adaptability are the cornerstones of success. As a seasoned professional in the industry and CMO of Marketing Architects, Angela Voss delved into the nuances of collaboration, her approach to mentorship, and her vision for the future of marketing, shedding light on the strategies and perspectives that have propelled her and her team forward.A key theme of Angela's discussion was the significance of collaboration as a framework for understanding one another within an organization. Angela emphasized the need to identify the right collaborators based on the specific requirements of a project."It's all about understanding what you need and when you need it," Angela explained.Listen to this new episode of Marketing Vanguard to hear more about how Angela is approaching collaboration and her shared insights on the evolving landscape of marketing. Hosted on Acast. See acast.com/privacy for more information.