Creating Value Through Design: Mauro Porcini's Vision for PepsiCo
Marketing Vanguard · Al Mannarino
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Show Notes
On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.
During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand.
He also discusses the importance of aligning design with business goals and the iterative nature of the design process.
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