Marketing Vanguard

What does it take to lead a legacy beauty brand in a world obsessed with trends?In this episode of Marketing Vanguard, Clinique’s SVP of Global Marketing, Christie Sclater, shares how staying true to the brand’s roots in dermatological science helps it cut through the noise. From her days at Apple to her personal experience with skin conditions, Christie opens up about leading with purpose, building authentic influencer relationships, and bringing humanity to every marketing touchpoint.What You'll Learn:How to use brand heritage and consistency as strengths in crowded marketsHow Clinique makes influencer marketing real—by leading with love, not just likesWhy "truth over trend" messaging connects in today's packed beauty spaceHow to adopt new technology while keeping human connection and brand authenticityThe value of matching personal values with professional purpose for meaningful leadershipUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Emily Ketchen, Chief Marketing Officer and SVP, Intelligent Devices Group and International Markets at Lenovo, to explore her journey from international relations student to global technology marketing leader. Discover how Lenovo is pioneering the AI PC category, implementing comprehensive AI governance across marketing operations, and driving innovation through products like solar-powered laptops and rollable screens. Whether you're navigating AI integration in your organization or seeking insights on global marketing leadership, this conversation offers valuable perspectives on embracing change and creating technology categories that don't yet exist.What You'll Learn:How to create governance frameworks for AI implementation across marketing organizationsWhy taking opportunities without being 100% ready is crucial for career advancementThe framework for educating marketing teams on AI through comprehensive training programsHow to balance in-house capabilities with agency partnerships in the AI eraThe importance of customer ownership in AI deployment and privacy considerationsUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Amanda Teder, CMO of Generac Power Systems, to explore the fascinating world of power solutions marketing. Learn how Generac balances fear-based messaging with benefit-focused communication, navigates both B2B and B2C markets, and transforms customer education into sales. Amanda shares invaluable insights on driving business growth through data-driven marketing, building effective pricing ecosystems, and leading organizational transformation. Whether you're managing discretionary purchases or essential services, this conversation offers practical strategies for connecting marketing initiatives directly to business outcomes.Unlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented conversion rates in e-commerce.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Karina Kogan, CMO of Infinite Reality, to explore the evolution from consumer brand marketing to B2B innovation in immersive experiences. Discover why traditional e-commerce funnels are ready for disruption, how brands can leverage 3D environments to drive engagement, and why meeting consumers in their preferred digital spaces is crucial for modern marketing success. Whether you're navigating the transition from 2D to 3D marketing or seeking ways to create more impactful customer experiences, this conversation offers valuable insights into the future of digital brand engagement and virtual commerce.What You'll Learn:How immersive experiences can increase customer acquisition by 67% through truly incremental reachWhy the transition from 2D to 3D commerce mirrors the evolution of online video advertisingThe framework for implementing immersive technology without disrupting existing customer experiencesHow to leverage gamification and loyalty programs within 3D environments to drive engagementThe importance of focusing on innovation rather than competition when building disruptive technologiesUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eric Gibson, Chief Commercial Officer of Golf Pride, to explore the delicate balance between heritage and innovation in sports marketing. Discover how Golf Pride is transforming from a traditional golf equipment manufacturer into a brand that champions confidence and accessibility, while maintaining its position as the grip of choice for 80-85% of the world's golf professionals. From unexpected collaborations with James Bond and Steph Curry to meeting modern golfers where they are, this conversation offers valuable insights into brand elevation, purposeful partnerships, and navigating the evolving landscape of golf culture.What You'll Learn:How to reposition a legacy brand from selling products to selling confidence and performanceThe strategy behind balancing professional endorsements with authentic product adoptionHow to leverage collaborations (like Steph Curry and James Bond) to drive brand relevance without compromising core valuesThe framework for adapting marketing approaches as golf becomes more diverse and accessibleWhy YouTube and non-traditional content are becoming more important than traditional golf mediaUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Amy Tunick, CMO of National CineMedia (NCM). Amy shares how NCM positions cinema as "CTV Plus" – offering advertisers guaranteed audiences without bots, fraud, or frequency issues – and discusses the company's post-pandemic revival.With experience spanning entertainment, advertising, and media, Amy explains NCM's approach to engaging audiences throughout the entire moviegoing journey, from pre-show content to in-lobby activations. She highlights current moviegoing trends, innovative branded content opportunities, and NCM's unique role as the US Representative to Cannes Lions, connecting the entertainment and advertising industries.What You'll Learn:How cinema advertising has evolved into a "CTV-plus" platform with guaranteed audiences and fraud-free viewershipWhy movie theaters are emerging as prime venues for reaching Gen Z and young millennial audiences at scaleHow brands can leverage theater lobbies and pre-show experiences for immersive marketing activationsWhy horror films and multi-generational content are driving current box office trends and audience engagementThe innovative ways brands like E.L.F. Beauty are creating custom theatrical content beyond traditional advertisingHow NCM is pioneering new advertising formats, including the first-ever 4DX advertisement with environmental effectsThe evolving relationship between theatrical releases and streaming platforms in driving audience engagementUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

What if you could transform a 100-year-old heritage brand into a modern cultural phenomenon?In this episode of MVG - Marketing Vanguard, host Jenny Rooney sits down with Matt Navarro, President of Stanley 1913, to explore the company's remarkable evolution from worksite essential to viral sensation. Learn how Stanley 1913 maintains its cultural relevance through strategic partnerships, sustainability initiatives, and lifestyle brand positioning. Whether you're a marketing leader looking to revitalize a legacy brand or seeking insights on connecting with Gen Z consumers, this conversation reveals the delicate balance between honoring heritage and driving innovation. Tune in to discover how authenticity, sustainability, and cultural connectivity can transform a traditional brand into a modern lifestyle icon.What You'll Learn:How Stanley executed a successful brand transformation by pivoting from utility to lifestyle positioningThe strategy behind building sustained momentum versus chasing viral momentsWhy genuine partnerships matter—and how a surprising lifelong fan, Lionel Messi, became part of the story.How to maintain brand relevance by staying connected to youth culture and emerging trendsThe framework for expanding into adjacent categories while maintaining brand integrityWhy sustainability should be a foundational business principle rather than a marketing trendThe importance of emotional connection in building lasting consumer relationshipsUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

What if you could transform a legacy transportation brand into a modern hospitality experience? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eliot Hamlisch, EVP and Chief Commercial Officer at Amtrak, to explore their bold new "Retrain Travel" campaign, strategic shift toward younger audiences, and innovative brand partnerships. Whether you're leading a heritage brand's transformation or seeking to balance government oversight with commercial success, this conversation offers valuable insights into modernizing customer experience while honoring established brand equity. Tune in to discover how Amtrak is reimagining train travel for the next generation through enhanced amenities, sustainability initiatives, and experiential marketing.Amtrak's transformation from a transportation company to a hospitality brand showcases how legacy organizations can reimagine their customer experience and market positioning.In this episode of Marketing Vanguard, host Jenny Rooney speaks with Eliot Hamlisch, EVP and Chief Commercial Officer at Amtrak, about the company's strategic shift to experiential travel, their new "Retrain Travel" campaign, and how they're modernizing the 50-year-old brand for a new generation of travelers.What You'll Learn:How to transform a legacy transportation brand into a modern hospitality experienceWhy balancing awareness and lower-funnel marketing is crucial for attracting new customer segmentsThe strategic approach to selecting and empowering agency partners to push creative boundariesHow to leverage brand collaborations and partnerships to enhance customer experienceWhy investing in physical product innovation (like the next-gen Acela) is crucial for brand transformationHow to position sustainable travel options without exploiting competitors' challengesThe framework for integrating AI into customer service while maintaining human-centric experiencesHow to balance government oversight with commercial innovation in a public-private organizationUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

What if you could learn how a century-old berry company became one of retail's top food brands? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Frances Dillard, VP of Marketing at Driscoll's, to explore how the company's obsession with flavor and authenticity drives their success. From pioneering proprietary berry development to navigating climate challenges and connecting with Gen Z, Frances shares insights on building a purposeful brand while staying true to family values. Whether you're interested in food marketing, brand innovation, or sustainable business practices, this conversation offers a fresh perspective on how quiet leadership and genuine mission can create lasting market impact.What You'll LearnFrances's journey from Barbie to berriesThe science and proprietary development behind Driscoll's BerriesChallenges of marketing perishable productsDriscoll's rise to become the #2 food brand in retailConnecting authentically with Gen Z consumersSustainability initiatives and purpose-driven marketingLeadership philosophy and organizational impactUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Katie Gohman, CMO of Olaplex. They discuss Katie's transition from Marc Jacobs to Olaplex, her approach to resetting the brand, and the new chapter for Olaplex focused on foundational hair health. Katie shares insights on navigating brand challenges, the differences between fashion and beauty marketing, and how brands can effectively balance social media narrative and brand storytelling.Here are the key talking points from the episode:Katie's Transition from Fashion to Beauty MarketingNavigating Brand Challenges Through Fundamental Marketing PrinciplesThe Hair Health Repositioning and Visual Identity RefreshBalancing Social Media Narratives with Proactive Brand MessagingWorking with a Publicly Traded Company with Marketing-Minded LeadershipBuilding and Aligning Marketing Teams for SuccessTargeting Multi-Generational Consumers in Premium HaircareConnecting Haircare with the Broader Wellness MovementMeasuring Success Through Business Metrics and Cultural ImpactUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Stacy Doren, CMO of Journeys. They discuss Stacy's transition from 24 years at Levi's to her first CMO role, Journeys' evolution as a mall-based footwear retailer, and how Gen Z is bringing malls back into cultural relevance. Stacy shares insights on differentiating in a competitive landscape, expanding consumer segmentation beyond their traditional alternative/skate audience, and prioritizing brand building after years of performance-focused marketing.Here are the key talking points from the episode:The Evolution of Journeys from Alternative/Skate Focus to Broader Teen AppealHow Gen Z is Making Malls Relevant AgainJourneys' Competitive Differentiation in Footwear RetailTransitioning from Levi's to a First-Time CMO RoleBuilding a Foundation for Brand Growth After Years of Performance MarketingStore Refresh and New Merchandising ApproachInnovative TikTok and Content StrategiesMaking Tough Decisions Like Eliminating the CatalogEarly Business Results from New Strategic DirectionLeadership Adaptation During Business TransformationUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach.Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Join host Jenny Rooney as she sits down with Carrie Palin, CMO of Cisco, for an illuminating discussion on the evolution of B2B tech marketing and authentic leadership. From transforming Cisco's digital presence to leveraging AI for enhanced customer experiences, Palin shares how she's redefining what it means to be a tech CMO. The conversation takes an inspiring turn as she candidly discusses navigating executive leadership while being present as a parent, offering valuable insights for professionals seeking to balance career ambitions with personal priorities. Whether you're a marketing leader looking to drive innovation or an aspiring executive seeking to chart your path, this episode delivers actionable wisdom for modern business leadership.What You'll Learn:How to modernize a legacy tech brand by transforming customer experience and digital touchpointsThe strategic approach to using AI to enhance human connections, not replace themWhy B2B tech marketing is leading some of the most innovative customer experiences todayThe framework for executing customer-first digital transformation at an enterprise scaleHow to reshape brand perception through strategic creative partnerships and fresh perspectivesHow to scale AI globally while maintaining a personal touch in customer interactions Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, Chief Marketing Officer at JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic shifts. Siddharth shares insights on aligning marketing strategy with business objectives, embracing AI, and why B2B marketing offers unique opportunities for measurable impact and innovation.Here are the key talking points from the episode:Siddharth's journey from technology to marketing leadershipThe evolution of B2B marketing into a data-driven disciplineHow commercial real estate adapts to macroeconomic shiftsThe transformative impact of AI on marketing practicesThe importance of aligning marketing with business strategyThe future of B2B marketing innovation Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Adrienne Ingoldt, CMO of Pilot, about transforming a 65-year-old travel center business into a customer-centric brand. Adrienne shares her philosophy on authentic brand building, discusses Pilot's evolution from B2B to consumer marketing, and explains why emotional connection matters more than ever in today's marketing landscape.Here are the key talking points from the episode:Building a marketing organization from scratch at a 65-year-old companyTransforming travel centers from commodity to destinationThe importance of authentic brand building in today's landscapeBalancing B2B expertise with consumer marketingCreating meaningful experiences for all types of driversThe role of partnerships in brand buildingThe future of travel center innovation Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. Recorded during CES in Las Vegas, they discuss the evolution of Las Vegas as a global destination, the impact of major events like Formula One and CES, and how the city's DNA of hospitality shapes its marketing approach. Kate shares insights on destination marketing, leadership philosophy, and the future of Las Vegas as a sports and entertainment capital.Here are the key talking points from the episode:Evolution of Las Vegas from gaming to global entertainment destinationImpact of major events like CES, Formula One, and Super BowlThe role of innovation and technology in destination marketingLeadership philosophy and the importance of hospitalityFuture developments and opportunities for marketersSocial media strategy and global brand buildingThe significance of live experiences in modern marketing Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her journey from accidental marketer to media CEO. Erika shares insights from her experience leading Barstool Sports' transformation and her current mission to reinvent Food52, discussing the evolution of content commerce, the power of focused brand strategy, and the future of food media.Here are the key talking points from the episode:Erika's journey from legal to marketing to CEO rolesThe challenges and limitations of the CMO roleScaling Barstool Sports from startup to media powerhouseTransforming Food52's approach to commerce and contentThe importance of brand focus and communityEngaging with advertisers in the food spaceThe future of food media and content commerceDiscover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online on March 18th & 19th to access free livestreamed events and select sessions — from anywhere. Explore what’s next in generative AI and personalization at scale. Learn from leading brands, discover the latest trends and technology, and acquire new skills and experiences to grow your business.Be inspired by keynotes from iconic brand leaders like Coca-Cola, Unilever, Marriott, JP Morgan Chase, and more. Explore how leveraging AI can help you deliver exceptional customer experiences, drive efficiency, and prove measurable impact.Get an exclusive first-look at never-before-seen technology during the popular Adobe Sneaks showcase, co-hosted by actor and comedian Ken Jeong. And learn from over 30 expert-led on-demand sessions.Grow your business and transform your marketing with insights only available at Summit. Visit adobe.com/go/marketingvanguard to register for free. Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, Global CMO of Teads, recorded at CES in Las Vegas. Join them as they discuss Natalie's unique journey from traditional TV to digital marketing leadership, the evolution of advertising technology, and how following your passion can lead to innovative career paths. Natalie shares insights from her extensive experience at companies like Lifetime, Roku, Tubi, and now Teads, highlighting the importance of adaptability and continuous learning in marketing leadership.Here are the key talking points from the episode:The evolution from traditional TV to streaming and ad techThe importance of following your passion while remaining adaptableThe role of CES in building business relationshipsThe future of CTV and omnichannel advertisingLeadership lessons and career developmentThe value of industry involvement and networkingStrategic decision-making in marketing leadersDiscover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online March 18th & 19th to access free livestreamed events and select sessions — from anywhere. Explore what’s next in generative AI and personalization at scale. Learn from leading brands, discover the latest trends and technology, and acquire new skills and experiences to grow your business. Be inspired by keynotes from iconic brand leaders like Coca-Cola, Unilever, Marriott, JP Morgan Chase, and more. Explore how leveraging AI can help you deliver exceptional customer experiences, drive efficiency, and prove measurable impact.Get an exclusive first-look at never-before-seen technology during the popular Adobe Sneaks showcase, co-hosted by actor and comedian Ken Jeong. And learn from over 30 expert-led on-demand sessions.Grow your business and transform your marketing with insights only available at Summit. Visit adobe.com/go/marketingvanguard to register for free. Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin, Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie shares insights on everything from managing social media during crises to reimagining traditional airline marketing playbooks.Here are the key talking points from the episode:The evolution of United's marketing strategy post-pandemicThe geographical complexities of airline marketingHow United transformed its customer communication approachThe importance of social media in airline marketingUnited's brand campaign "Good Leads The Way"Managing marketing during peak travel seasonsThe future of airline marketing and travel trends Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age.Episode Highlights:GoDaddy's evolution from domains to comprehensive digital solutionsThe impact of AI through GoDaddy Airo on small businessesBehind-the-scenes look at Super Bowl advertising strategyPartnership with Walton Goggins and authentic storytellingThe role of AI in modern marketing operationsBuilding sustained campaigns beyond major media momentsMeasuring success in the digital age Hosted on Acast. See acast.com/privacy for more information.

Join Jenny Rooney as she speaks with Chris Bellinger, the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while fostering a culture of innovation.Episode Highlights:The evolution of PepsiCo Foods' creative strategy across multiple brandsBalancing traditional marketing with new platform requirementsThe return of Doritos' "Crash the Super Bowl" programManaging the transition from agency life to corporate creative leadershipBuilding and scaling an internal creative team from 2 to 140+ peopleThe importance of data in creative decision-making]Leadership philosophy and the transition from "player to coach" Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira, CEO of Alpha, recorded at CES in Las Vegas. Steven shares his perspective on why AI represents a foundational shift unlike anything before, discusses the critical role CMOs should play in leading AI initiatives, and explains why marketing leaders need to take action now to remain relevant in this rapidly evolving landscape.Here are the key talking points from the episode:Why AI represents a fundamental shift unlike previous technological advancesThe critical role of CMOs in leading AI initiativesThe evolution of marketing roles and functions in an AI-driven worldThe emergence of AI agents as brand ambassadorsThe importance of customer experience in AI strategyThe future of white-collar jobs in the age of AIThe need for new roles like "brand agent personality architects" Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, Founder and CEO of 3C Ventures. They discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares insights on content creation, commerce, and his vision for 3C Ventures' future.Here are the key talking points from the episode:Evolution of CES and creation of C SpaceImpact of AI on marketing and technologyAgency landscape and consolidation trendsRole of content in driving commerceEvolving CMO-CEO relationshipGrowth and Future of 3C Ventures Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex shares insights from his extensive experience at companies like BlackRock, Visa, and now Citi, highlighting the importance of unified marketing strategies and the power of disruption in financial services.Episode Highlights:Alex's journey from sales to marketing leadershipThe evolution of financial services marketingThe importance of unified marketing strategiesHow constraints drive creativity in marketingThe future of Citi's brand and marketing initiativesThe role of sponsorships and partnershipsLeadership philosophy and team development Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix, CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn about the importance of simplification, value proposition, and connecting with customers in the challenging restaurant landscape.Episode Highlights:George's unique career journey from IT to marketingThe importance of brand heritage and simplificationChili's strategy for cultural relevanceValue proposition in the competitive landscapeLeadership philosophy and team buildingThe power of relationships in marketing Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service.Here are the key talking points from the episode:Strategic brand partnerships announced at CESFuture vision for travel technology and experienceBalance of innovation and human connectionMarketing leadership insights and career evolutionThe importance of operational excellence in brand expansion Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategyHere are the key talking points from the episode:The evolution of marketing education and its accessibilityStructural challenges in business school educationThe gap between marketing theory and practiceAnalysis of Nike's recent marketing challengesMarketing effectiveness and brand salienceThe future role of AI in marketing strategyThe relationship between B2B and B2C marketing Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality.Here are the key talking points from the episode:Mark's background and journey to becoming Hilton's CMOThe transformation of Hilton Honors loyalty programIntegration of brand marketing and loyalty functionsThe development and success of the "For the Stay" platformConsumer insights and competition in the hospitality sectorAuthentic celebrity partnerships, particularly with Paris HiltonThe importance of human connection in hospitality Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff, CEO of Said Differently, and Tony Wells, a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable insights about the right time to pursue board positions, how to position yourself effectively, and what companies look for in CMO board members. They also discuss the delicate balance between full-time executive roles and board service, and why board work can be both challenging and rewarding.Episode Highlights The right timing and prerequisites for pursuing board positionsBuilding credibility through demonstrated results and boardroom experienceWhy companies seek CMOs for their boardsBalancing full-time executive roles with board serviceThe value and benefits of board serviceStrategic approaches to positioning yourself for board opportunities Hosted on Acast. See acast.com/privacy for more information.

In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, Chief Creative Officer at Squarespace, and Rei Inamoto, Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing.Here are the key talking points from the episodeThe legal and ethical implications of AI in creative workAI's impact on creative professionals and industry economicsThe value of human creativity in an AI-dominated landscapeThe balance between efficiency and authenticity in creative outputsFuture trends in AI adoption and creative differentiation Hosted on Acast. See acast.com/privacy for more information.

Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.Here are the key talking points from the episode:Sofia's career journey and promotion to CMOTransformation from beer company to beverage companyBuilding marketing capabilities and creative evaluationWorking with distributors and sales teamsAdapting to changing media landscapePortfolio strategy and brand innovationThe MUSCLE framework for creative evaluation Hosted on Acast. See acast.com/privacy for more information.

Happy Thanksgiving Marketing Vanguard listeners! Please enjoy this greatest hits episode and normal service will resume next week! Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers through native advertising. He discusses the importance of understanding consumer behavior and how data insights can help marketers enhance their messaging and engagement.Here are the key talking points from the episode:Challenges in Measuring Content MarketingNativo's MissionJustin Choi's Entrepreneurial JourneyUnderstanding Consumer HabitsMeasuring Consideration Over AwarenessJustin’s Role as a Founder Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives. Here are the key talking points from the episode:Todd Kaplan's Transition to Kraft HeinzThe Impact of Marketing on Business GrowthMastering Calculated Risk-TakingBalancing Creativity and Business ObjectivesChallenges in the Current Marketing Landscape Hosted on Acast. See acast.com/privacy for more information.

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with the legend of media and marketing, Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape.SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, Athleta’s CMO, about her leadership journey and vision. Ilona shares insights from her background at Nike and Adidas, where she worked with icons like Beyoncé and Pharrell Williams. She discusses her commitment to empowering women and girls through Athleta’s mission. She emphasizes the brand's focus on authenticity, service, and partnerships that enhance its message of empowerment. Ilona also covers how Athleta differentiates itself within the Gap Inc. portfolio by targeting a unique audience, fostering collaboration, and staying consumer-centric in a competitive landscape.SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's inspiring journey from journalism to leading marketing at a major homebuilder, and learn how she's revolutionizing brand storytelling and consumer engagement in the home construction industry. With insights on innovative digital products, strategic partnerships, and the importance of personal branding, this episode is a must-listen for anyone looking to elevate their marketing game!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with someone Time Magazine mentioned as one of the 100 most influential people. Let’s welcome Deepak Chopra, MD, Founder of the Chopra Foundation, author of 95 books, and wellness guru. Join us for an engaging conversation where Jenny and Deepak delve into the powerful connection between branding, storytelling, and mindful leadership. Deepak shares his insights on how brands are narratives that resonate with consumers, emphasizing the importance of authenticity and purpose. He discusses critical societal themes like climate change and social justice, urging leaders to address these in their brand stories. Explore his innovative work with Ulta Beauty's "Joy Project" and his thoughts on AI's role in enhancing well-being, including his book "Digital DharmaSurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to a special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with Jackie Jantos, Chief Marketing Officer at Hinge, the dating app designed to be deleted. Jackie shares her personal journey with online dating, highlights Hinge's mission to foster intentional relationships, and discusses their unique approach to connecting with Gen Z. With insights from her diverse background and leadership philosophy, Jackie emphasizes the importance of authenticity and social impact in marketing. Don’t miss this thought-provoking conversation about the evolving dating landscape and how brands can make a meaningful difference!If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mauro Porcini, SVP and Chief Design Officer at PepsiCo, to discuss the vital role of design in corporate innovation. Mauro shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance of collaboration across disciplines. He also discusses his experience redesigning the Pepsi brand and the transformative potential of AI in enhancing design. Tune in for a captivating conversation that explores how design thinking can drive success in large organizations!If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Tim Ellis, NFL's EVP and CMO. Tim delves into the league's digital growth and its strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL's cultural integration in marketing, and their focus on social issues like mental health and anti-bullying. He also discusses upcoming Super Bowl ads and the league's international expansion efforts, including initiatives in Ghana. Tim also expresses enthusiasm for the NFL’s future as a more inclusive global brand.If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Marc Speichert, Chief Commercial Officer at Four Seasons Hotels & Resorts. Join us as Marc shares his view on the importance of leading with empathy and care, how marketing leaders drive business growth, his enthusiasm for diving into and often creating new roles, and how delivering unscripted and unexpected acts of value creates “electric” experiences for Four Seasons guests.If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Jennifer Halloran, CMO and Head of Marketing and Brand at MassMutual. Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Jennifer shares insights on the challenges of building awareness in a highly segmented market and emphasizes the importance of connecting with consumers and understanding their needs. She highlights the shift towards digital marketing and the performance metrics that impact growth. If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Claudine Patel, Head of Brand and Innovation, North America at Opella. Opella is the new name for Sanofi's Consumer Healthcare Business Unit. Sanofi itself is the world's sixth-largest pharmaceutical and healthcare company and is headquartered in Paris, France.They discuss how Sanofi’s brands like Allegra, Dulcolax, and Gold Bond simplify science to make healthier living accessible. Claudine reflects on her career journey across consumer products and healthcare, highlighting the transferable skills between industries. The conversation touches on the importance of cultural relevance, resilience, collaboration in marketing, and the need for open discussions about failure. Claudine shares her leadership insights and highlights the value of empowering teams to take calculated risks.If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Rei Inamoto, who is the Founding Partner at I&CO, a global innovation firm that helps brands navigate change. Rei has been named in Creativity Magazine’s annual “Creativity 50” as well as one of “the Top 25 Most Creative People in Advertising” by Forbes Magazine. He is one of the most influential individuals in the marketing and creative industry today.Rei shares his experience growing up as an identical twin and how it shaped his creative career. He talks about his roles at R/GA and the birth of the digital era in the late 90s. He also discusses the role of brand-side marketers in pushing agencies to embrace new technologies and the rise of the creator economy. Rei emphasizes the importance of experimentation and caution when it comes to using artificial intelligence in marketing. He also highlights how brands like Nike and Apple face challenges in maintaining their inspirational creativity.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Melody Lee, CMO of Mercedes Benz USA, where she oversees brand positioning, marketing strategy, and execution to ensure long-term growth and profitability for the Mercedes-Benz brand in the United States.Melody recounts her journey from growing up in Texas with immigrant parents to her diverse career across various industries before joining Mercedes Benz. She highlights the emotional connection people have with cars and Mercedes Benz's strategy to remain aspirational for all consumers. Melody discusses the importance of brand relevance, balancing short-term and long-term goals, and her approach to leadership, likening it to protecting and enabling her team. She also reflects on the risks she took during the 2008 Beijing Olympics and admires Wen Zhou’s commitment to equity.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this special greatest hits episode of the Marketing Vanguard podcast. It’s a pleasure to welcome Raja Rajamannar, Chief Marketing & Communications Officer and Founding President - Healthcare Business at Mastercard. Raja is a transformation leader with substantial senior management experience across different geographies around the world. He has managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods, and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard.Raja shares his journey from environmental engineering to marketing and emphasizes the importance of continuous learning. He discusses the evolving role of CMOs, the need for collaboration with other executives, and the balance between innovation and driving business results. Raja also highlights the importance of both creativity and logic in marketing and challenges the outdated marketing curriculum in business schools. Tune in to gain valuable insights from Raja's experience and expertise.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Gabrielle Wesly, CMO and Senior VP of Marketing at Mars Wrigley North America. Gabrielle is an experienced brand and general management professional with 20 years of experience in consumer and private-label CPG.Join us as we discuss marketing, innovation, and creativity in the CPG industry. We explore the balance between performance marketing and building brand equity, leveraging creative content from creators, and amplifying ideas with technology. Gabrielle also touches on the importance of consumer obsession at brands and creators' influence in marketing. Tune in to gain insights and inspiration from industry leaders!Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Zach Kitschke to our podcast today. Zach is the CMO at Canva and a firm believer in the power of visuals in today's digital marketing landscape. Join us as we discuss the growing importance of visuals in today's digital landscape. Zach shares Canva's mission to empower the world to design and its impressive growth to 190 million users worldwide. He also shares his excitement about attending the Cannes Festival of Creativity for the first time and highlights Canva's focus on experiential marketing. He emphasizes the role of visual communication in driving success across various roles and departments within organizations.Stream the new episode below and subscribe on Apple Podcasts, or find it on SpotifyIf you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. A big welcome to Elizabeth Rutledge, our special guest today. Elizabeth is the CMO at American Express. Join us as we explore Elizabeth’s journey from a Biology teacher to an experienced marketing leader.Elizabeth shares her insights on the importance of learning and staying connected to customers, supporting the next generation of marketers, and driving and responding to culture change. She discusses American Express' initiatives for small businesses, the impact of AI on marketing, and their commitment to community and leadership development.Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Alex Schultz, VP of Analytics and CMO at Meta. Join Jenny and Alex as they discuss Alex's career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the challenges and opportunities in the marketing landscape. Alex shares his passion for marketing and how he turned it into a career, as well as Meta's strategies for promoting their products and working with creators.Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.