Marketing Vanguard

Alon Rivel, CMO of Feast & Fettle, discusses the Northeast meal delivery company's contrarian approach to growth with Marketing Vanguard’s host Jenny Rooney. With his unconventional background spanning TV media buying, The New York Times, Bloomberg, and B2C tech startups, he brings a unique perspective to building authentic brands.The conversation explores how Feast & Fettle differentiates by focusing on time as currency rather than trendy diets or speed. Their approach combines locally-sourced ingredients with hospitality-first service and community building.What You'll Learn:How to build authentic brand positioning that goes beyond product featuresWhy intentional regional growth can be more profitable than national expansionStrategies for creating community through food and shared experiencesHow to balance profitability with purpose-driven initiativesWhy cutting a marketing team in half can improve performanceThe importance of reading the room and understanding customer psychologyHow to maintain quality and authenticity while scaling operationsAlon Rivel serves as the first CMO at Feast & Fettle, where he's spent just over a year transforming their marketing approach. Previously, he worked across TV media buying, digital marketing for B2C apps, and various tech startups. He brings experience from The New York Times, Bloomberg, and multiple venture-backed companies in the dating and on-demand service sectors.Unlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Marisa Thalberg, Chief Customer and Marketing Officer at Catalyst Brands, in a candid conversation about leadership, risk-taking, and brand transformation in retail marketing.Marisa discusses her career journey across diverse industries - from Estée Lauder and Taco Bell to Lowe's, SeaWorld, and now JCPenney. She opens up about learning from failures, dealing with short tenures, and why marketers must take calculated risks. The conversation explores her current role transforming JCPenney and the broader Catalyst Brands portfolio, which includes Brooks Brothers, Aeropostale, Lucky Brand, Nautica, and Eddie Bauer.What You'll Learn:How to navigate career missteps and build resilience as a marketing leaderThe dynamic nature of the CMO role necessitates a particular mindset and strategy.Strategies for transforming legacy retail brands while honoring their heritageThe importance of talking up to consumers rather than down to themHow to balance innovation with brand conventions that actually matterWhy customer-centric titles and thinking can transform marketing's roleLessons from managing a diverse portfolio of heritage retail brandsThe power of creative constraints in driving better marketing outcomesUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta, about his newly released book "Click Here: The Art and Science of Digital Marketing and AdvertisingAs Jenny's repeat guest, Alex brings battle-tested insights from his 18-year tenure at Meta, where he's witnessed digital marketing's complete transformation. He reveals his motivation  for writing "Click Here" - the definitive guide to online marketing that fills a critical gap left by classic texts like Claude Hopkins' "Scientific Advertising." Alex argues that while technology evolves at breakneck speed, the core principles that drive marketing success remain surprisingly constant across decades.What You'll Learn:Alex's 18-year journey at Meta and his unique dual role in marketing and analyticsThe writing process and inspiration behind "Click Here: The Art and Science of Digital Marketing and Advertising"Why incrementality measurement is the key to marketing successThe importance of North Star goals versus metricsHow AI will enhance rather than replace marketing rolesThe timeless principles that have guided successful marketing for decadesTeam structures that work across different marketing erasUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Elizabeth Teran, Chief Parent Officer at Owlet. In this compelling conversation, Elizabeth shares how she's transforming marketing at the baby tech company that revolutionized infant monitoring with medical-grade pulse oximetry technology.Elizabeth brings extensive experience from her 10-year tenure at Skullcandy in product marketing, followed by over 5 years at Owlet where she led the company through significant challenges and growth. She discusses the unique positioning of marketing medical-grade technology to parents, the company's journey from FDA warning letter to full medical clearance, and her philosophy of authentic, education-based marketing.What You'll Learn:Navigating FDA regulatory challenges while maintaining brand trustBuilding product-first marketing strategies in healthcare technologyThe power of authentic community over paid influencer partnershipsTransforming crisis into opportunity through strategic pivotsBalancing medical credibility with accessible parent communicationUsing AI as a tool to enhance rather than replace human creativityBuilding global medical clearances across multiple marketsUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Francis Perrin, Chief Brand and Sustainability Officer at Rehlko, about brand transformation and B2B marketing innovation.Francis discusses his career from P&G and L'Oréal to leading the transformation of Kohler Energy into the independent company Rehlko. He shares the strategic thinking behind the rebrand, including how they created the name Rehlko as an anagram of Kohler to maintain heritage while establishing independence. The conversation explores the opportunity in residential power generation, competing as a challenger brand against industry giants, and why Francis believes B2B marketing offers more opportunities than consumer marketing.Best Buy CMO, Jennie Weber also joins Jenny in a mid-episode sidebar discussion on the latest innovations for the Best Buy Ads retail media network and their latest campaign "We Got Next." Sponsored by Best Buy Ads.What You'll Learn:How to successfully rebrand and spin off from a heritage parent companyStrategies for competing as a challenger brand in established B2B marketsWhy embedding sustainability directly into brand leadership creates business impactThe untapped potential in residential power generation and data center marketsHow to build marketing organizations from scratch with enterprise-level thinkingWhy B2B marketing offers unique creative opportunities for CPG-trained marketersMethods for maintaining brand heritage while driving innovation and growthThe importance of focus and purpose-driven messaging in industrial marketingLearn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.

Welcome to this special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with the founding members of Marketing Vanguard membership at ADWEEK: Soyoung Kang, President of eos Products, and Vineet Mehra, CMO of Chime. They discuss their unique career journeys, the evolving CMO role, and why they joined forces to help rewrite the narrative around marketing leadership. From efficient capital allocation to building trust in the C-suite, these leaders share candid insights about what it really takes to succeed as a modern CMO.These marketing leaders delve into their distinct career paths, the evolving responsibilities of a CMO, and their collaborative effort to reshape the perception of marketing leadership. They offer frank perspectives on the true requirements for success as a contemporary CMO, covering topics from effective capital allocation to fostering C-suite trust.What you'll learn:How non-linear career paths can lead to CMO successWhy "efficient growth" should be every CMO's unifying mandateStrategies for building trust and credibility in the C-suiteHow to understand different "love languages" of PE, VC, and public companiesWhy experience trumps traditional education in marketing leadershipHow to navigate the constant platform shifts that make marketing uniquely challengingWhat makes Marketing Vanguard's approach to CMO community building differentLearn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, Chief Marketing Officer at Slalom, about her unique journey from classic consumer products marketing to B2B transformation leadership. Sangeeta shares her experiences transitioning from well-established brands like P&G, American Express, and JPMorgan Chase to becoming the first CMO at professional services firms.She explains why she calls herself a "marketing evangelist" rather than just a marketer, emphasizing her role in converting organizational skeptics into believers. The conversation explores the unique dynamics of B2B marketing versus B2C, particularly in professional services where trust, credibility, and relationships are paramount.What You'll Learn:How to transition from consumer marketing to B2B leadership rolesStrategies for overcoming marketing skepticism in sales-driven organizationsWays to position marketing as a revenue generator rather than a cost centerMethods for building emotional connections with B2B customers through "customer love" metricsHow to navigate the rapid pace of AI transformation in marketing teamsKey differences between B2B and B2C marketing approaches and when each appliesTechniques for aligning sales and marketing organizations for better resultsFuture plans for sales and marketing alignment and personalization at scaleLearn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Ritson, world-renowned marketing professor and founder of MiniMBA, about his controversial views on brand purpose, the importance of running great ads for years, and why American marketing has lost its edge. Discover Mark's partnership with ADWEEK, his strategy of saying "no" to America for a decade, and why he believes killing brands is more productive than creating them.What You'll Learn:Why Mark Ritson avoided the American market for 10 years and his strategic partnership with ADWEEKThe uncomfortable truth about brand purpose and why the data doesn't support the hypeWhy running great creative for 2-3 years drives better results than constant campaign changesThe "pornography of change" and why AI won't transform marketing as quickly as predictedWhy killing brands is more productive than creating them (Mark's killed 200+ in his career) Hosted on Acast. See acast.com/privacy for more information.

"If you're constantly viewed as the ad team, the ad person, I think we lose. I think we're going to continue to struggle to dig out of the relevancy hole."Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jason Bunge, CMO of Hasbro, in a conversation that challenges traditional notions of marketing leadership and explores the future of play in a digital world.Jason brings experience from technology companies including Skype, Microsoft, Riot Games, and EA before joining Hasbro two years ago. The conversation explores Hasbro's transformation from a traditional toy company to a diversified entertainment portfolio spanning physical toys, digital gaming, and trading cards through Wizards of the Coast. Jason discusses how the company navigates generational shifts in play patterns and how marketing must adapt to serve different audiences across multiple business lines.What You'll Learn:The evolution of marketing from tactical execution to strategic leadershipBuilding marketing credibility within organizationsHasbro's transformation across toys, gaming, and trading cardsGenerational shifts in play and consumer behaviorThe challenge of building franchises versus individual brandsPortfolio marketing strategy for diverse business linesThe future of physical versus digital play experiencesJason Bunge serves as Chief Marketing Officer at Hasbro, where he leads marketing strategy across the company's diverse portfolio of toys, games, and entertainment properties. Previously, he held senior marketing roles at EA Games, Riot Games, Microsoft, Trulia, and Skype. He holds an MBA from Harvard Business School and brings experience across both B2B and consumer marketing in technology and entertainment industries. Hosted on Acast. See acast.com/privacy for more information.

What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy?In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Roxy Young, CMO of Reddit, to explore the power of community intelligence and why brands need to embrace authentic engagement. From Reddit's evolution as a marketing platform to their groundbreaking AI-powered insights tools, this conversation reveals how marketers can harness the power of genuine community feedback. Tune in to discover why Reddit's unique approach to brand safety, open communities, and real consumer dialogue is driving 60% year-over-year revenue growth and changing the future of marketing.What You'll Learn:How Reddit transformed from 9 people with no space to a marketing powerhouse hosting 4,000+ visitors at CannesWhy Reddit is fundamentally different from social media and what that means for your marketing strategyThe three-layer brand safety approach that protects your brand while maintaining authentic community engagementHow to turn negative brand conversations into powerful customer winsReddit's game-changing Community Intelligence platform that delivers insights in minutes instead of weeksWhy being the 6th most searched term on Google makes Reddit conversations crucial for your brandThe evolution from Don Draper-style messaging to brave community marketing that requires giving up controlStream the new episode below and subscribe on Apple Podcasts or find it on Spotify Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Kirkham, CMO of PepsiCo Beverages US, about the relentless pace of innovation in the beverage category, the art of balancing core brands with new acquisitions like Poppi, and why every challenge is an opportunity. Discover how PepsiCo continues to cultivate world-class marketing talent, the role of AI in building capabilities versus outsourcing them, and why making "simple special" is the key to successWhat You'll Learn:Why "if you're not innovating, you die" defines the beverage category and how to balance core brands with new venturesThe secret behind PepsiCo's legendary talent cultivation system that has produced CMOs across the industryHow to think about AI as a capability-building tool rather than outsourcing technologyThe "core and more" strategy for growing established brands while pursuing new opportunitiesWhy every challenge should be viewed as an opportunity and every opportunity as a challenge Hosted on Acast. See acast.com/privacy for more information.

What if you could transform your organization’s approach to AI while building a global brand?In this episode of Marketing Vanguard, host Jenny Rooney speaks with Emily Ketchen, CMO of Lenovo’s Intelligent Devices Group, live from the Cannes Lions Festival. Together, they explore how to lead AI integration within marketing teams, navigate global brand building across 180 markets, and leverage purpose-driven storytelling for genuine business growth. Whether you're a CMO navigating emerging technologies or a marketing leader seeking to balance global reach with local relevance, this conversation offers invaluable insights into the future of tech-driven marketing.What You'll Learn:How to use AI as a creative catalyst and personal detective for marketersStrategies for building AI governance councils and education programsThe difference between transcreation and translation in global marketingGen Z and Gen Alpha's impact on brand purpose and authenticityThe evolution of search from SEO to AEO (AI-Optimized Search)Lenovo's "Global Might, Local Fight" strategyThe role of purpose in driving both meaning and business growthUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

AI and creativity are reshaping brand marketing, democratizing access to tools while challenging CMOs to navigate an increasingly complex digital landscape.In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Mark Weinstein, CMO of Hilton Hotels, to explore the intersection of technology, experience, and authentic brand storytelling. From leveraging AI to democratize creativity to partnering with Paris Hilton and McLaren Racing, discover how to build meaningful experiences that resonate in an uncertain world. Whether you're navigating budget constraints, technological disruption, or cultural pitfalls, this conversation offers essential insights on staying relevant while maintaining authenticity.What You'll Learn:How AI is democratizing creativity and leveling the playing field for all brandsWhy the future involves "agentic AI talking to agentic AI" and what that means for marketersHow to create experiential activations that scale through content amplificationThe importance of maintaining share of wallet in constrained spending environmentsWhy being authentic in today's cultural landscape is more challenging than everHow strategic partnerships with celebrities and brands create mutual valueThe evolution of Cannes Lions and what CMOs should focus on at industry eventsUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

From Toys to Entertainment: How Mattel is Transforming Legacy Brands for Modern AudiencesIn this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to explore the art and science of managing over 100 active brands. From the billion-dollar success of the Barbie movie to the strategic evolution of Fisher-Price, discover how to make bold brand decisions, lead through purpose, and create positive cultural impact. Whether you're managing heritage brands or building new ones, this conversation offers invaluable insights on taking calculated risks, embracing inclusivity, and transforming your company from a house of brands to a branded house.What You'll Learn:How Mattel balances digital transformation with the enduring value of "analog play" in child developmentThe power of diverse voices and perspectives in weighing risky opportunitiesWhy leading with positivity creates lasting cultural impactHow to balance inclusivity with commercial viability across brand portfoliosThe strategic shift from toy company to IP and entertainment powerhouseWhy co-owning P&L makes marketing a profit center, not a cost centerHow to navigate difficult organizational decisions while maintaining team moraleUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, CMO of BET, to explore the intersection of content, culture, and community in modern media. From judging at Cannes Lions to celebrating BET's 45th anniversary, Paige shares how her extensive experience at P&G, Coca-Cola, and Coty shaped her approach to authentic storytelling and brand evolution. Learn how BET is pioneering change through strategic brand partnerships, streaming innovation, and a commitment to meaningful content that drives both cultural impact and commercial success. A must-listen for marketing leaders seeking to understand how heritage brands can stay relevant while maintaining their core mission.What You'll Learn:How BET transformed from being "the only place" for Black content to a platform focused on changing community outcomesWhy cultural credibility is the foundation for commercial viability in media and entertainmentThe strategy behind BET's successful entry into streaming as the first Paramount Global brandHow to modernize a legacy brand while maintaining authentic connections with core audiencesThe principles behind successful brand identity redesign that inspire internal innovationUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

What if you could transform your marketing leadership journey through purpose and passion?In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Dara Treseder, CMO of Autodesk, to explore the intersection of purpose-driven marketing and technological innovation. Discover how to build a meaningful career in marketing leadership, navigate the evolving B2B and B2C landscape, and harness AI's potential in creative industries. Whether you're a seasoned CMO or an aspiring marketing leader, this conversation offers invaluable insights on authentic brand building, the importance of believing in your product, and why leading with purpose is crucial for success.What You'll Learn:How to break down B2B vs B2C silos through emotional connectionThe Three P's Framework for making career decisions with purposeWhy AI skills requirements have exploded 640% since 2022 in marketingHow to transform from a house of brands to a branded house strategyThe power of technology to improve human existence globallyWhy "main intern energy" keeps you curious and growingUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today's marketing landscape.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Paulie Dery, CMO of AG1 (formerly Athletic Greens), for a masterclass in brand building and creative leadership. Drawing from his impressive journey through R/GA, Uber, and YETI, Paulie shares invaluable insights on why running toward challenges breeds creativity, how to maintain brand authenticity in a rapidly evolving market, and why great products paired with strong storytelling create a lasting impact. Whether you're navigating industry disruption or building community-driven brands, this conversation offers a candid look at how creativity remains the driving force behind successful marketing in today's landscape.What You'll Learn:How to identify brands with great products but underutilized storytelling Why community-first marketing beats performance marketing every time The secret to maintaining creative magic in an AI-driven world How AG1 plans to become one of America's next great brandsThe critical role of CEOs and leadership in enabling creative brand buildingUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

The Evolution of Brand Leadership in Professional Services: From Creative Agency to Global ConsultancyIn this episode of Marketing Vanguard, host Jenny Rooney sits down with John Rudaizky, Global CMO of EY, to explore the evolving landscape of marketing in professional services. From pioneering brand transformation in consultancy to navigating the intersection of AI and creativity, discover how EY is reshaping client experiences through their new Studio Plus initiative. Whether you're a CMO looking to drive organizational change or a marketing leader interested in the future of brand building, this conversation offers valuable insights on leading through disruption and maintaining human connection in an increasingly tech-driven world.What You'll Learn:Why brand success starts from within—by inspiring employees firstHow EY’s “Better Questions” campaign reshaped its brand identityThe strategy behind EY’s transformation and “Shape the Future with Confidence”How Studio Plus blends creative and consulting for better customer experiencesWhy social media, PR, and marketing must now work as oneHow to keep human connection at the heart of brand building—even in an AI worldThe growing role of creativity in professional servicesUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

How do you market entertainment experiences that span physical casinos, online gaming, and sports betting?In this episode of Marketing Vanguard, Jennifer Weissman, CMO of PENN Entertainment, shares how the company creates cohesive customer journeys across 42 casinos, racetracks, and digital platforms. From a time when showing casino floors in ads was prohibited to today's gamified loyalty ecosystems, Jennifer dives into regulatory shifts, customer lifetime value, and gamification beyond traditional gaming.What You'll Learn:How regulatory evolution has transformed gaming marketing possibilitiesWhy loyalty programs are the "lifeblood" of multi-platform entertainmentHow PENN Entertainment lowered customer acquisition age by 10 yearsThe psychology behind gamification and the power of the journeyBuilding partnerships that offer real utility for customersUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

How do you transform marketing from a cost center to a growth driver at one of the world's largest consumer goods companies?In this episode of Marketing Vanguard, Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, explores the evolving landscape of global brand marketing. From her engineering roots to leading 400+ brands serving 3.4 billion people, Esi shares insights on blending analytical rigor with creativity. She explains how to transform marketing from a one-to-many model to many-to-many, and how AI can be used as an enabler—not a disruptor. Whether you're steering a global brand or aspiring to lead one, this conversation offers a masterclass in purpose-driven marketing, cultural relevance, and driving growth through innovation. Discover how legacy brands like Dove stay culturally relevant and purpose-driven in today’s digital-first world.What You'll Learn:How to blend engineering discipline with creative marketing to solve complex business challengesThe shift from "one-to-many" to "many-to-many" marketing modelsWhy modern marketing requires both analytical rigor and creativityHow AI amplifies creative ideas without replacing human ingenuityThe psychology behind building desirable brands at scaleUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

What does it take to lead a legacy beauty brand in a world obsessed with trends?In this episode of Marketing Vanguard, Clinique’s SVP of Global Marketing, Christie Sclater, shares how staying true to the brand’s roots in dermatological science helps it cut through the noise. From her days at Apple to her personal experience with skin conditions, Christie opens up about leading with purpose, building authentic influencer relationships, and bringing humanity to every marketing touchpoint.What You'll Learn:How to use brand heritage and consistency as strengths in crowded marketsHow Clinique makes influencer marketing real—by leading with love, not just likesWhy "truth over trend" messaging connects in today's packed beauty spaceHow to adopt new technology while keeping human connection and brand authenticityThe value of matching personal values with professional purpose for meaningful leadershipUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Emily Ketchen, Chief Marketing Officer and SVP, Intelligent Devices Group and International Markets at Lenovo, to explore her journey from international relations student to global technology marketing leader. Discover how Lenovo is pioneering the AI PC category, implementing comprehensive AI governance across marketing operations, and driving innovation through products like solar-powered laptops and rollable screens. Whether you're navigating AI integration in your organization or seeking insights on global marketing leadership, this conversation offers valuable perspectives on embracing change and creating technology categories that don't yet exist.What You'll Learn:How to create governance frameworks for AI implementation across marketing organizationsWhy taking opportunities without being 100% ready is crucial for career advancementThe framework for educating marketing teams on AI through comprehensive training programsHow to balance in-house capabilities with agency partnerships in the AI eraThe importance of customer ownership in AI deployment and privacy considerationsUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Amanda Teder, CMO of Generac Power Systems, to explore the fascinating world of power solutions marketing. Learn how Generac balances fear-based messaging with benefit-focused communication, navigates both B2B and B2C markets, and transforms customer education into sales. Amanda shares invaluable insights on driving business growth through data-driven marketing, building effective pricing ecosystems, and leading organizational transformation. Whether you're managing discretionary purchases or essential services, this conversation offers practical strategies for connecting marketing initiatives directly to business outcomes.Unlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented conversion rates in e-commerce.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Karina Kogan, CMO of Infinite Reality, to explore the evolution from consumer brand marketing to B2B innovation in immersive experiences. Discover why traditional e-commerce funnels are ready for disruption, how brands can leverage 3D environments to drive engagement, and why meeting consumers in their preferred digital spaces is crucial for modern marketing success. Whether you're navigating the transition from 2D to 3D marketing or seeking ways to create more impactful customer experiences, this conversation offers valuable insights into the future of digital brand engagement and virtual commerce.What You'll Learn:How immersive experiences can increase customer acquisition by 67% through truly incremental reachWhy the transition from 2D to 3D commerce mirrors the evolution of online video advertisingThe framework for implementing immersive technology without disrupting existing customer experiencesHow to leverage gamification and loyalty programs within 3D environments to drive engagementThe importance of focusing on innovation rather than competition when building disruptive technologiesUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eric Gibson, Chief Commercial Officer of Golf Pride, to explore the delicate balance between heritage and innovation in sports marketing. Discover how Golf Pride is transforming from a traditional golf equipment manufacturer into a brand that champions confidence and accessibility, while maintaining its position as the grip of choice for 80-85% of the world's golf professionals. From unexpected collaborations with James Bond and Steph Curry to meeting modern golfers where they are, this conversation offers valuable insights into brand elevation, purposeful partnerships, and navigating the evolving landscape of golf culture.What You'll Learn:How to reposition a legacy brand from selling products to selling confidence and performanceThe strategy behind balancing professional endorsements with authentic product adoptionHow to leverage collaborations (like Steph Curry and James Bond) to drive brand relevance without compromising core valuesThe framework for adapting marketing approaches as golf becomes more diverse and accessibleWhy YouTube and non-traditional content are becoming more important than traditional golf mediaUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Amy Tunick, CMO of National CineMedia (NCM). Amy shares how NCM positions cinema as "CTV Plus" – offering advertisers guaranteed audiences without bots, fraud, or frequency issues – and discusses the company's post-pandemic revival.With experience spanning entertainment, advertising, and media, Amy explains NCM's approach to engaging audiences throughout the entire moviegoing journey, from pre-show content to in-lobby activations. She highlights current moviegoing trends, innovative branded content opportunities, and NCM's unique role as the US Representative to Cannes Lions, connecting the entertainment and advertising industries.What You'll Learn:How cinema advertising has evolved into a "CTV-plus" platform with guaranteed audiences and fraud-free viewershipWhy movie theaters are emerging as prime venues for reaching Gen Z and young millennial audiences at scaleHow brands can leverage theater lobbies and pre-show experiences for immersive marketing activationsWhy horror films and multi-generational content are driving current box office trends and audience engagementThe innovative ways brands like E.L.F. Beauty are creating custom theatrical content beyond traditional advertisingHow NCM is pioneering new advertising formats, including the first-ever 4DX advertisement with environmental effectsThe evolving relationship between theatrical releases and streaming platforms in driving audience engagementUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

What if you could transform a 100-year-old heritage brand into a modern cultural phenomenon?In this episode of MVG - Marketing Vanguard, host Jenny Rooney sits down with Matt Navarro, President of Stanley 1913, to explore the company's remarkable evolution from worksite essential to viral sensation. Learn how Stanley 1913 maintains its cultural relevance through strategic partnerships, sustainability initiatives, and lifestyle brand positioning. Whether you're a marketing leader looking to revitalize a legacy brand or seeking insights on connecting with Gen Z consumers, this conversation reveals the delicate balance between honoring heritage and driving innovation. Tune in to discover how authenticity, sustainability, and cultural connectivity can transform a traditional brand into a modern lifestyle icon.What You'll Learn:How Stanley executed a successful brand transformation by pivoting from utility to lifestyle positioningThe strategy behind building sustained momentum versus chasing viral momentsWhy genuine partnerships matter—and how a surprising lifelong fan, Lionel Messi, became part of the story.How to maintain brand relevance by staying connected to youth culture and emerging trendsThe framework for expanding into adjacent categories while maintaining brand integrityWhy sustainability should be a foundational business principle rather than a marketing trendThe importance of emotional connection in building lasting consumer relationshipsUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

What if you could transform a legacy transportation brand into a modern hospitality experience? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eliot Hamlisch, EVP and Chief Commercial Officer at Amtrak, to explore their bold new "Retrain Travel" campaign, strategic shift toward younger audiences, and innovative brand partnerships. Whether you're leading a heritage brand's transformation or seeking to balance government oversight with commercial success, this conversation offers valuable insights into modernizing customer experience while honoring established brand equity. Tune in to discover how Amtrak is reimagining train travel for the next generation through enhanced amenities, sustainability initiatives, and experiential marketing.Amtrak's transformation from a transportation company to a hospitality brand showcases how legacy organizations can reimagine their customer experience and market positioning.In this episode of Marketing Vanguard, host Jenny Rooney speaks with Eliot Hamlisch, EVP and Chief Commercial Officer at Amtrak, about the company's strategic shift to experiential travel, their new "Retrain Travel" campaign, and how they're modernizing the 50-year-old brand for a new generation of travelers.What You'll Learn:How to transform a legacy transportation brand into a modern hospitality experienceWhy balancing awareness and lower-funnel marketing is crucial for attracting new customer segmentsThe strategic approach to selecting and empowering agency partners to push creative boundariesHow to leverage brand collaborations and partnerships to enhance customer experienceWhy investing in physical product innovation (like the next-gen Acela) is crucial for brand transformationHow to position sustainable travel options without exploiting competitors' challengesThe framework for integrating AI into customer service while maintaining human-centric experiencesHow to balance government oversight with commercial innovation in a public-private organizationUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

What if you could learn how a century-old berry company became one of retail's top food brands? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Frances Dillard, VP of Marketing at Driscoll's, to explore how the company's obsession with flavor and authenticity drives their success. From pioneering proprietary berry development to navigating climate challenges and connecting with Gen Z, Frances shares insights on building a purposeful brand while staying true to family values. Whether you're interested in food marketing, brand innovation, or sustainable business practices, this conversation offers a fresh perspective on how quiet leadership and genuine mission can create lasting market impact.What You'll LearnFrances's journey from Barbie to berriesThe science and proprietary development behind Driscoll's BerriesChallenges of marketing perishable productsDriscoll's rise to become the #2 food brand in retailConnecting authentically with Gen Z consumersSustainability initiatives and purpose-driven marketingLeadership philosophy and organizational impactUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Katie Gohman, CMO of Olaplex. They discuss Katie's transition from Marc Jacobs to Olaplex, her approach to resetting the brand, and the new chapter for Olaplex focused on foundational hair health. Katie shares insights on navigating brand challenges, the differences between fashion and beauty marketing, and how brands can effectively balance social media narrative and brand storytelling.Here are the key talking points from the episode:Katie's Transition from Fashion to Beauty MarketingNavigating Brand Challenges Through Fundamental Marketing PrinciplesThe Hair Health Repositioning and Visual Identity RefreshBalancing Social Media Narratives with Proactive Brand MessagingWorking with a Publicly Traded Company with Marketing-Minded LeadershipBuilding and Aligning Marketing Teams for SuccessTargeting Multi-Generational Consumers in Premium HaircareConnecting Haircare with the Broader Wellness MovementMeasuring Success Through Business Metrics and Cultural ImpactUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Stacy Doren, CMO of Journeys. They discuss Stacy's transition from 24 years at Levi's to her first CMO role, Journeys' evolution as a mall-based footwear retailer, and how Gen Z is bringing malls back into cultural relevance. Stacy shares insights on differentiating in a competitive landscape, expanding consumer segmentation beyond their traditional alternative/skate audience, and prioritizing brand building after years of performance-focused marketing.Here are the key talking points from the episode:The Evolution of Journeys from Alternative/Skate Focus to Broader Teen AppealHow Gen Z is Making Malls Relevant AgainJourneys' Competitive Differentiation in Footwear RetailTransitioning from Levi's to a First-Time CMO RoleBuilding a Foundation for Brand Growth After Years of Performance MarketingStore Refresh and New Merchandising ApproachInnovative TikTok and Content StrategiesMaking Tough Decisions Like Eliminating the CatalogEarly Business Results from New Strategic DirectionLeadership Adaptation During Business TransformationUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach.Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Join host Jenny Rooney as she sits down with Carrie Palin, CMO of Cisco, for an illuminating discussion on the evolution of B2B tech marketing and authentic leadership. From transforming Cisco's digital presence to leveraging AI for enhanced customer experiences, Palin shares how she's redefining what it means to be a tech CMO. The conversation takes an inspiring turn as she candidly discusses navigating executive leadership while being present as a parent, offering valuable insights for professionals seeking to balance career ambitions with personal priorities. Whether you're a marketing leader looking to drive innovation or an aspiring executive seeking to chart your path, this episode delivers actionable wisdom for modern business leadership.What You'll Learn:How to modernize a legacy tech brand by transforming customer experience and digital touchpointsThe strategic approach to using AI to enhance human connections, not replace themWhy B2B tech marketing is leading some of the most innovative customer experiences todayThe framework for executing customer-first digital transformation at an enterprise scaleHow to reshape brand perception through strategic creative partnerships and fresh perspectivesHow to scale AI globally while maintaining a personal touch in customer interactions Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, Chief Marketing Officer at JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic shifts. Siddharth shares insights on aligning marketing strategy with business objectives, embracing AI, and why B2B marketing offers unique opportunities for measurable impact and innovation.Here are the key talking points from the episode:Siddharth's journey from technology to marketing leadershipThe evolution of B2B marketing into a data-driven disciplineHow commercial real estate adapts to macroeconomic shiftsThe transformative impact of AI on marketing practicesThe importance of aligning marketing with business strategyThe future of B2B marketing innovation Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Adrienne Ingoldt, CMO of Pilot, about transforming a 65-year-old travel center business into a customer-centric brand. Adrienne shares her philosophy on authentic brand building, discusses Pilot's evolution from B2B to consumer marketing, and explains why emotional connection matters more than ever in today's marketing landscape.Here are the key talking points from the episode:Building a marketing organization from scratch at a 65-year-old companyTransforming travel centers from commodity to destinationThe importance of authentic brand building in today's landscapeBalancing B2B expertise with consumer marketingCreating meaningful experiences for all types of driversThe role of partnerships in brand buildingThe future of travel center innovation Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. Recorded during CES in Las Vegas, they discuss the evolution of Las Vegas as a global destination, the impact of major events like Formula One and CES, and how the city's DNA of hospitality shapes its marketing approach. Kate shares insights on destination marketing, leadership philosophy, and the future of Las Vegas as a sports and entertainment capital.Here are the key talking points from the episode:Evolution of Las Vegas from gaming to global entertainment destinationImpact of major events like CES, Formula One, and Super BowlThe role of innovation and technology in destination marketingLeadership philosophy and the importance of hospitalityFuture developments and opportunities for marketersSocial media strategy and global brand buildingThe significance of live experiences in modern marketing Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her journey from accidental marketer to media CEO. Erika shares insights from her experience leading Barstool Sports' transformation and her current mission to reinvent Food52, discussing the evolution of content commerce, the power of focused brand strategy, and the future of food media.Here are the key talking points from the episode:Erika's journey from legal to marketing to CEO rolesThe challenges and limitations of the CMO roleScaling Barstool Sports from startup to media powerhouseTransforming Food52's approach to commerce and contentThe importance of brand focus and communityEngaging with advertisers in the food spaceThe future of food media and content commerceDiscover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online on March 18th & 19th to access free livestreamed events and select sessions — from anywhere. Explore what’s next in generative AI and personalization at scale. Learn from leading brands, discover the latest trends and technology, and acquire new skills and experiences to grow your business.Be inspired by keynotes from iconic brand leaders like Coca-Cola, Unilever, Marriott, JP Morgan Chase, and more. Explore how leveraging AI can help you deliver exceptional customer experiences, drive efficiency, and prove measurable impact.Get an exclusive first-look at never-before-seen technology during the popular Adobe Sneaks showcase, co-hosted by actor and comedian Ken Jeong. And learn from over 30 expert-led on-demand sessions.Grow your business and transform your marketing with insights only available at Summit. Visit adobe.com/go/marketingvanguard to register for free. Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, Global CMO of Teads, recorded at CES in Las Vegas. Join them as they discuss Natalie's unique journey from traditional TV to digital marketing leadership, the evolution of advertising technology, and how following your passion can lead to innovative career paths. Natalie shares insights from her extensive experience at companies like Lifetime, Roku, Tubi, and now Teads, highlighting the importance of adaptability and continuous learning in marketing leadership.Here are the key talking points from the episode:The evolution from traditional TV to streaming and ad techThe importance of following your passion while remaining adaptableThe role of CES in building business relationshipsThe future of CTV and omnichannel advertisingLeadership lessons and career developmentThe value of industry involvement and networkingStrategic decision-making in marketing leadersDiscover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online March 18th & 19th to access free livestreamed events and select sessions — from anywhere. Explore what’s next in generative AI and personalization at scale. Learn from leading brands, discover the latest trends and technology, and acquire new skills and experiences to grow your business. Be inspired by keynotes from iconic brand leaders like Coca-Cola, Unilever, Marriott, JP Morgan Chase, and more. Explore how leveraging AI can help you deliver exceptional customer experiences, drive efficiency, and prove measurable impact.Get an exclusive first-look at never-before-seen technology during the popular Adobe Sneaks showcase, co-hosted by actor and comedian Ken Jeong. And learn from over 30 expert-led on-demand sessions.Grow your business and transform your marketing with insights only available at Summit. Visit adobe.com/go/marketingvanguard to register for free. Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin, Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie shares insights on everything from managing social media during crises to reimagining traditional airline marketing playbooks.Here are the key talking points from the episode:The evolution of United's marketing strategy post-pandemicThe geographical complexities of airline marketingHow United transformed its customer communication approachThe importance of social media in airline marketingUnited's brand campaign "Good Leads The Way"Managing marketing during peak travel seasonsThe future of airline marketing and travel trends Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age.Episode Highlights:GoDaddy's evolution from domains to comprehensive digital solutionsThe impact of AI through GoDaddy Airo on small businessesBehind-the-scenes look at Super Bowl advertising strategyPartnership with Walton Goggins and authentic storytellingThe role of AI in modern marketing operationsBuilding sustained campaigns beyond major media momentsMeasuring success in the digital age Hosted on Acast. See acast.com/privacy for more information.

Join Jenny Rooney as she speaks with Chris Bellinger, the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while fostering a culture of innovation.Episode Highlights:The evolution of PepsiCo Foods' creative strategy across multiple brandsBalancing traditional marketing with new platform requirementsThe return of Doritos' "Crash the Super Bowl" programManaging the transition from agency life to corporate creative leadershipBuilding and scaling an internal creative team from 2 to 140+ peopleThe importance of data in creative decision-making]Leadership philosophy and the transition from "player to coach" Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira, CEO of Alpha, recorded at CES in Las Vegas. Steven shares his perspective on why AI represents a foundational shift unlike anything before, discusses the critical role CMOs should play in leading AI initiatives, and explains why marketing leaders need to take action now to remain relevant in this rapidly evolving landscape.Here are the key talking points from the episode:Why AI represents a fundamental shift unlike previous technological advancesThe critical role of CMOs in leading AI initiativesThe evolution of marketing roles and functions in an AI-driven worldThe emergence of AI agents as brand ambassadorsThe importance of customer experience in AI strategyThe future of white-collar jobs in the age of AIThe need for new roles like "brand agent personality architects" Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, Founder and CEO of 3C Ventures. They discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares insights on content creation, commerce, and his vision for 3C Ventures' future.Here are the key talking points from the episode:Evolution of CES and creation of C SpaceImpact of AI on marketing and technologyAgency landscape and consolidation trendsRole of content in driving commerceEvolving CMO-CEO relationshipGrowth and Future of 3C Ventures Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex shares insights from his extensive experience at companies like BlackRock, Visa, and now Citi, highlighting the importance of unified marketing strategies and the power of disruption in financial services.Episode Highlights:Alex's journey from sales to marketing leadershipThe evolution of financial services marketingThe importance of unified marketing strategiesHow constraints drive creativity in marketingThe future of Citi's brand and marketing initiativesThe role of sponsorships and partnershipsLeadership philosophy and team development Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix, CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn about the importance of simplification, value proposition, and connecting with customers in the challenging restaurant landscape.Episode Highlights:George's unique career journey from IT to marketingThe importance of brand heritage and simplificationChili's strategy for cultural relevanceValue proposition in the competitive landscapeLeadership philosophy and team buildingThe power of relationships in marketing Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service.Here are the key talking points from the episode:Strategic brand partnerships announced at CESFuture vision for travel technology and experienceBalance of innovation and human connectionMarketing leadership insights and career evolutionThe importance of operational excellence in brand expansion Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategyHere are the key talking points from the episode:The evolution of marketing education and its accessibilityStructural challenges in business school educationThe gap between marketing theory and practiceAnalysis of Nike's recent marketing challengesMarketing effectiveness and brand salienceThe future role of AI in marketing strategyThe relationship between B2B and B2C marketing Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality.Here are the key talking points from the episode:Mark's background and journey to becoming Hilton's CMOThe transformation of Hilton Honors loyalty programIntegration of brand marketing and loyalty functionsThe development and success of the "For the Stay" platformConsumer insights and competition in the hospitality sectorAuthentic celebrity partnerships, particularly with Paris HiltonThe importance of human connection in hospitality Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff, CEO of Said Differently, and Tony Wells, a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable insights about the right time to pursue board positions, how to position yourself effectively, and what companies look for in CMO board members. They also discuss the delicate balance between full-time executive roles and board service, and why board work can be both challenging and rewarding.Episode Highlights The right timing and prerequisites for pursuing board positionsBuilding credibility through demonstrated results and boardroom experienceWhy companies seek CMOs for their boardsBalancing full-time executive roles with board serviceThe value and benefits of board serviceStrategic approaches to positioning yourself for board opportunities Hosted on Acast. See acast.com/privacy for more information.

In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, Chief Creative Officer at Squarespace, and Rei Inamoto, Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing.Here are the key talking points from the episodeThe legal and ethical implications of AI in creative workAI's impact on creative professionals and industry economicsThe value of human creativity in an AI-dominated landscapeThe balance between efficiency and authenticity in creative outputsFuture trends in AI adoption and creative differentiation Hosted on Acast. See acast.com/privacy for more information.

Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.Here are the key talking points from the episode:Sofia's career journey and promotion to CMOTransformation from beer company to beverage companyBuilding marketing capabilities and creative evaluationWorking with distributors and sales teamsAdapting to changing media landscapePortfolio strategy and brand innovationThe MUSCLE framework for creative evaluation Hosted on Acast. See acast.com/privacy for more information.