Season 1 · Episode 144
CMO Relevance Secrets with Sumit Virmani at the World Economic Forum Event
Marketing Vanguard · Al Mannarino
February 13, 202615m 6s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
More than ever before, CMOs belong in the C-Suite. And, Sumit Virmani, CMO of Infosys, has a strong case to back this stance up. In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Sumit breaks down the necessary evolution of the CMO, what AI has to do with it, and the strategic imperative of aligning with C-suite priorities.
What You'll Learn:
- Why CMOs need to operate within the full C-suite context, not just marketing bubbles
- How to position yourself as a transformation partner, not a marketing operator
- The critical difference between using AI to do marketing better versus using AI to expand your business influence
- Why advocating for marketing's "seat at the strategy table" requires complementing creative genius with AI-powered analytics
- How to build an undeniable business case for attending high-level forums like Davos
Hosted on Acast. See acast.com/privacy for more information.