Workday CMO, Emma Chalwin, Discussing the AI Era - World Economic Forum Event
Marketing Vanguard · Al Mannarino
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Show Notes
CMOs can drive business revenue - this is an established fact. But how can they do it better, bigger, and stronger in the age of AI? We’re unpacking this in the latest episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos. Tune in as Emma Chalwin, CMO at Workday, breaks down the evolving strategic role of CMOs at major enterprises, the intersection of AI and human-centered marketing, and how chief marketing officers can become essential drivers of business growth.
What You'll Learn:
- How to position CMOs as strategic business leaders in the age of AI
- The "Art and Science" Framework for modern CMOs to thrive
- Why AI adoption requires a human-centered brand narrative
- How to reframe customer relationships from acquisition to retention
- The "B2B to B2H" (Business to Human) messaging approach and why it’s critical
- How to embed brand values as competitive differentiation
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