Shelley Haus, CMO of Ulta - Architecting Brand Purpose From the Inside Out
A creator at her core, Shelley Haus was excited t…
Marketing Vanguard · Al Mannarino
August 26, 202036m 53s
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Show Notes
A creator at her core, Shelley Haus was excited to join Ulta Beauty in 2014, mainly for the opportunity to help a 30-year-old beauty retailer find out who it was as a brand. The company sought out to not only get to the heart of who they were and what they stood for, but to also co-create a purpose alongside 45,000 associates. Tune in to hear the behind-the-scenes story of Ulta’s journey to find its true brand purpose, how Shelley leans into it as the foundation to help the brand evolve and how she turned around what she once thought was the biggest mistake of her career.
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