Imperfect Action

Instagram marketing on its own isn't a marketing strategy - it's a marketing tactic. This episode, I'm looking at where Instagram marketing fits with your overall business marketing strategy. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co

I really love launches. When I think about what my highlights in business over the last couple of years have been, nearly every one has been a launch. This episode, I’m sharing 5 tips to simplify your next launch and make it a little more fun. These tips apply to any launch - whether you’re launching a business, a podcast, a product, a service offering. Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au

Email marketing is actually really simple when you strip it back to basics. And, it’s a great way to market your business for free. This episode, I’m sharing 5 tips to simplify your email marketing - because email marketing really isn’t as tough as you think! Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au

If the thought of posting to social media makes you feel overwhelmed, icky or anxious, or you’re beginning to question what the point of being on social media even is, you’re probably overcomplicating it all. This episode, I’m sharing 7 tips to simplify your social media marketing - because it really doesn’t need to be that difficult! Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au

Marketing your business really doesn’t have to be this big, confusing, complicated thing that you’ve built it up to me. In fact, if it is, you’re probably overcomplicating it. This episode, I’m sharing 5 signs that you’re overcomplicating how you market your business. Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au

Last episode, I shared 9 ways you can declutter your business from the inside out. I looked at Marie Kondo-ing a few things to do with your branding and your admin. This episode, I’m looking at how to declutter your email marketing, your website and your finances. Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au

Ever since Marie Kondo’s documentary series hit Netflix, it feels like everyone around me is busy Marie Kondo-ing everything in their lives. This episode, I’m sharing 9 ways to Marie Kondo your business. Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au

Shadowbanning is a rumour that started back in 2017 on Instagram. This idea that Instagram was somehow hiding posts from being shown in the hashtag explore pages for the hashtags tagged in the post. This episode, I’m looking at whether Instagram shadowbanning is real. Register for my free masterclass: http://stephtaylor.co/free-marketing-masterclass Follow me on Instagram: http://instagram.com/stephtaylor.co

I had such big plans for 2019. I was going to launch so many new products, kick so many goals, travel to so many places… And now it’s nearly June and I feel like I’ve achieved nothing. This episode is all about reflecting on the year so far and planning for the rest of 2019. If you’ve been feeling stuck, or disheartened, this is the episode for you. Register for my free marketing masterclass - 5 steps to your next $10k: Your stress-free marketing roadmap: http://stephtaylor.co/free-marketing-masterclass

It’s all well and good growing your Instagram following, but if nobody buys from you then you’re wasting your time. Here are my top tips to turn your social media followers into customers or clients. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co

This episode is about the tactics - 7 little actions you can take right now that will move your business forward in some way. This episode is brought to you by my free ebook, 79 ways to up-level your business. The 7 marketing tactics I chat about in this episode are straight from the free ebook, where you’ll find another 72 actionable tactics to up-level your business. Download the free ebook - 79 Ways to Up-Level Your Business: http://stephtaylor.co/79

As business owners, we’re spoilt for choice on where to advertise our businesses. Facebook Ads, Google Ads, Pinterest Ads, Linkedin Ads, Snapchat Ads… The list goes on. The two most common players are Facebook Ads and Google Ads. But, what’s the difference between the two platforms? And, which is better for your business? Take my mini course, 5 Days to First-Class Facebook Ads: http://stephtaylor.co/first-class Follow me on Instagram: http://instagram.com/stephtaylor.co

Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click through to your website, or leave without a second thought. You don’t want to miss: The most important things to have in place before you even start investing time and energy into Instagram marketing. My little trick to make sure your Instagram profile is discoverable and easily searchable by your target audience (this is probably something your competitors aren’t doing!) How to get more people to click through to your Instagram profile from the search results or likes/followers lists. The things you MUST include when writing your Instagram bio (plus the strategic way to use the single link space that Instagram gives you). There’s an art and a science to Instagram marketing, but before you even start thinking about how to grow your Instagram following or how to get more Instagram likes, you need to start with the basics. This episode takes it all back to square one and helps you get the Instagram marketing foundations spot on. Please don’t forget to hit SUBSCRIBE, so you don’t miss a new episode, released every Monday, Wednesday and Friday. If you enjoyed the show, I’d love it if you could please leave a rating and review in iTunes. Download my Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: @stephtaylor.co

This show is mostly dedicated to DIY-ing your marketing, which is why I don’t talk about outsourcing it often. But, eventually, there’s going to be a better use of your time. And it’s going to be time to think about outsourcing. This episode, I look at where to start with outsourcing your marketing. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co

A few weeks ago, UK brand Lush announced that it would be abandoning social media altogether. This episode, I’m sharing my thoughts on this decision (and what it means for the rest of us in the ever-changing social media landscape!) Download the free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co

Today’s podcast guest is Carly Willoughby-Rolls from Minimalista. Carly is a life coach who works with ambitious creatives to cut through the clutter, figure out what sparks joy and design and live less complicated lives. In this episode, we chat about what it means to approach life and business with a minimalist mindset, how to do less and achieve more at the same time, and how to simplify your marketing. Find Carly at http://minimalista.com.au/ and @minimalista.com.au on Instagram

Today marks one year since I launched this podcast and, to celebrate, I put the feelers out on Instagram for some questions to answer. This episode, I’m answering as many of your questions as I can. Download the Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram at http://instagram.com/stephtaylor.co

Casey Mason is the founder of The Real Her Project, which is all about mindset education for the next generation of women. This episode, Casey and I chat about how to overcome mindset blocks in your marketing (especially when it comes to putting yourself out there), how to run an event and how to make the most of free marketing tactics, like collaborations. Get 10% off your tickets for the Real Girls, Real Success Convention with the code ‘STEPH’ - https://www.therealherproject.com/events

Facebook recently announced more changes to its algorithm - yet again! But, will they affect the way your business does Facebook marketing? This episode, I’m briefly looking at how the Facebook algorithm works and what the new changes mean for the Facebook newsfeed. Shop 5 Days to First-Class Facebook Ads at http://stephtaylor.co/firstclass Follow me on Instagram at http://instagram.com/stephtaylor.co

Anyone who runs a business will agree that running a business changes your life. This episode is about the realities of building and scaling a business - because it’s a million times harder than you think it’s going to be. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram at http://instagram.com/stephtaylor.co

Branding is something I’ve only really become interested in, in the last year or two. And that’s because I’ve witnessed its power firsthand. I’ve put in a lot of effort to learn as much about branding as I can. This episode, I’m sharing some of my go-to resources about branding. Links: Smack Bang Designs blog: https://smackbangdesigns.com/blog How to Style Your Brand: https://www.amazon.com/gp/product/0956454534/ref=dbs_a_def_rwt_bibl_vppi_i0 Brand Brilliance: https://www.amazon.com/gp/product/0956454542/ref=dbs_a_def_rwt_bibl_vppi_i1 The Brand Planner ebook: http://www.hellofunction.com/shop The 60-Minute Brand Strategist: https://www.amazon.com/60-Minute-Brand-Strategist-Essential-Professionals/dp/1118625161 Wordfetti (Brandfetti podcast coming soon): https://instagram.com/wordfetti

Branding underpins everything you do in marketing your business, so it’s pretty important. But, what if you don’t have the budget to do a full brand refresh or rebrand? Here are 7 little things you can do to make a big difference in your business. Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co

Branding is such an important part of marketing your business - but it's far too often overlooked. Tess Robinson is the queen of branding and, in today's episode, we're talking about the anatomy of a great brand, as well as how she has grown Smack Bang Designs (and her amazing team) to what it is today. Find out more about Tess and Smack Bang Designs at www.smackbangdesigns.com and at @smackbangdesigns

There are a heck of a lot of Instagram-related tools and apps out there. Lucky for you, I’ve tried a LOT of them and, this episode, I’m sharing 6 of my favourite tools to streamline your Instagram marketing. Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co

What if you thought of Instagram as more than just a way to promote your business? This episode, I’m going to try and shift your mindset around Instagram a little bit… Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co

Frankly, I’m a bit sick of seeing these things on Instagram. None of these things will actually grow your business, beyond maybe getting you more followers or more engagement - but these followers and these people engaging, they’re usually not the right people. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co

The thing with Instagram is that nobody really knows what’s going on, except for the people at Instagram. And, because nobody really knows, it means that people love to speculate about things. This episode, I’m sharing 6 Instagram myths you NEED to stop buying into. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co

How can you get more engagement on Instagram? Sometimes, it can feel like you’re simply posting to crickets - like nobody on social media cares about your business or what you have to say. So, this episode, I’m looking at how you can boost engagement on social media. Let’s get stuck in. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co

“Why aren’t my followers buying from me?” is something I get asked a lot. There are a bunch of reasons why your followers aren’t buying from you. This episode, I’m sharing 9 reasons why you’re not making sales from social media. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co

The money you spend marketing your business isn’t an expense, it’s an investment. Just like you’d expect to see a return from investing in shares or putting money in a term deposit, you should also be seeing a return on your marketing investment. This episode, I’m looking at why you need to keep an eye on your marketing ROI. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co

Content marketing is magic, but the big struggle can be coming up with fresh content ideas all the time. This episode, I’m sharing 5 free tools you can use for content marketing ideas that your audience actually cares about. Register for my free content marketing masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co

Social media content ideas can be hard to come by sometimes. We all go through times when we’re feeling super inspired, and then times when we’re just not feeling it. This episode, I’m sharing 7 social media post ideas. Download my free Instagram cheat sheet, 7 Savvy Strategies to Ignite Your Instagram: https://stephtaylor.co/IG Follow me on Instagram @stephtaylor.co

As much as we all want to believe that marketing our business is just about throwing up a few Instagram posts and an Instagram Story or two each week, unfortunately there’s a lot more to it. This episode, I’m sharing some hard truths about marketing your business that you simply can’t overlook. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

We all have a limited time budget. And, too often, marketing your business will fall to the bottom of your to-do list. But it’s one of the most important things you can do. This episode, I’m looking at how much time you should spend marketing your business. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Angela Henderson is a small business consultant, author, entrepreneur, blogger, mental health clinician and a mother. She helps small business owners navigate the challenges of building a successful business while maintaining a life. This episode, Ange and I are chatting about the 8 profit pillars you need in your business to thrive, the importance of paying to play and some of the reasons she sees businesses struggling to survive. Find out more about Angela: Website | Instagram | Facebook Group

Your marketing budget is probably pretty tight when you’re just starting out, so you want to be super strategic about where you’re spending your money. This episode, I’m looking at a few things you shouldn’t spend your precious marketing budget on when you’re just getting started. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

There are all sorts of platforms and people just waiting to take your money from you - and just because you’ve spent money on something, doesn’t guarantee you any results. This episode is all about where to spend your limited marketing budget. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

If you want to stand out from all the other businesses that are relying solely on organic social media to market themselves, you really need to invest in your marketing. A good product isn’t enough if nobody knows about it. This episode, I’m sharing some real talk about why you need a marketing budget. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

It’s pretty common to see business owners launching something new without checking whether anyone actually WANTS what they’re launching. Validating your ideas can save you a lot of money and heartache. This episode, I’m looking at how you can validate your ideas before launching anything. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Passive income can be a game-changer in your business. It’s a great way to diversify where your money is coming from, and make sure you’re not putting all your eggs in one basket. This episode, I’m looking at how you can get started with passive income in your business. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Everyone is so obsessed with the follower count on Instagram, and I’m here to tell you that it doesn’t matter one bit. I lost 300 followers and I don’t care. This episode, I’m telling you why. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

I’ve learned some big branding lessons in the few years I’ve been in business. Most of these lessons are ones I’ve learned the hard way. This episode, I’m sharing the 5 biggest lessons I’ve learned about branding. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Branding is something I spent a lot of time learning about in 2018, because I truly believe it’s what differentiates the good businesses from the great ones. I’m by no means a branding expert, but I’ve learnt a few things along the way and today I’ll be sharing a few branding tips with you. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Email marketing is such an important part of marketing your business. Instead of asking “How can I get more Instagram followers?” people should really be asking “How can I grow my email list?” This episode, I’m sharing the email marketing lessons I learned in 2018, as well as some of the things that seem to be working well right now in 2019. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Content marketing is a great way for businesses with small budgets to stand out against bigger competitors. This episode, I’m sharing the content marketing lessons I learned in 2018 and what’s working in content marketing in 2019. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Pinterest marketing has been one of the biggest traffic sources to my website - and it just keeps growing. This episode, I’m sharing the Pinterest lessons I learned in 2018, plus what’s working well on Pinterest in 2019. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Instagram marketing is still an excellent way to grow your business, but the game has changed. This episode, I’m looking at what’s working on Instagram in 2019, as well as some big Instagram lessons I learned in 2018. Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co

Facebook Ads are a pretty different game to what they were a few years ago. Here’s a quick update on what’s working in 2019, as well as a recap of what I learned in 2018. Register for my free Facebook Ads masterclass: http://stephtaylor.co/fb Follow me on Instagram @stephtaylor.co

Even if you’re not a social media manager, you might learn a thing or two from this episode. Especially if you run a client-based business of any sort. We’re no longer taking social media management clients, but these are some of the lessons I’ve learned in the 5ish years that I’ve been managing social media accounts for clients. First as a freelancer, side hustling alongside my corporate job, and then through Wildbloom with a team. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge Vote for Socialette in the Australian Podcasting Awards at http://stephtaylor.co/vote

Consistency is so important when marketing your business. You can’t do something sporadically and hope to see great results - it just doesn’t work that way. This episode, I’m looking at 5 ways you can stay consistent with your content creation and your marketing tactics. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co