Imperfect Action

If you’re consistently creating content, there will be a time when you run out of content marketing ideas. So, how do you come up with ideas for content? This episode, I’m sharing 5 ways to come up with content ideas. Register for the 3-Day Simpler Marketing Challenge at stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co

There are so many ways to plan your content marketing calendar for 2019. There isn’t one answer to this question - to be honest, it’s more a whole lot of trial and error until you find something that works for you. Luckily for you, I’ve done a whole lot of trialling and erroring myself, so this episode I’m sharing a couple of different methods with you. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co

There’s this misconception in the small business space that marketing your business has to be complicated. That’s is something only a select few people can do, that it’s time-consuming and that you have to do ALL of the marketing - otherwise you may as well do none of it. This episode I’m looking at 5 quick wins you can implement to simplify your marketing in your business. Let’s jump in. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co

We’re all getting more and more weary about where we choose to spend our money online. It’s far too easy for a fly-by-night operator to set up shop, rip us off and then disappear into oblivion. So, if people aren’t buying from you or they’re reluctant to work with you, it might be that they simply don’t trust you enough yet. Trust is EVERYTHING when it comes to marketing your business. This episode, I’m looking at 7 ways you can build trust with your audience. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co

Tomorrow is statistically the day when most people give up on their new year’s resolutions. So, even if you’ve given up on your resolution to hit the gym every day, run 50km each week or go cold turkey on coffee, here are some realistic resolutions you can apply to your business this year. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge

Building an online community is a great way for your business to stand out - even in a saturated space. This episode, I’m sharing some of my favourite places to build your online tribe in 2019 and how you can use them to effectively build your tribe. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge

Your people, or your tribe, are so important to whatever you do in business. In order to launch or sell anything, you need to have people who are willing to buy from you or work with you. And before people will hand over their precious money, they typically want to trust you - trust that you’ll deliver what you say you will, that it will be quality and that it will meet their expectations. Register for the 3-Day Simpler Marketing Challenge: http://stephtaylor.co/challenge Follow me on Instagram: http://instagram.com/stephtaylor.co

There are a heck of a lot of content types out there. Everything from written, to audio, to video, to anything in between. This episode, I’m looking at what type of content marketing is best for your business and yourself - based on what your own strengths are. Download my free cheat sheet - 50 ways to promote your content at http://stephtaylor.co/62 Wanna see what happens behind the scenes? Follow me at @stephtaylor.co and @wearewildbloom

When I first started out in business, I relied solely on organic social media marketing and influencer marketing alone to build my business. And it worked - I grew the Instagram following to around 23k in under 12 months. But, times have changed. Is it still enough to just market your business using organic social media alone? Download my free cheat sheet - 10 tactics to transform your Facebook Ads from http://stephtaylor.co/57 Follow me on Instagram at @stephtaylor.co and @wearewildbloom

Content creation is fun. But, what if you have no idea what to create content about? This episode, I’m sharing 7 ideas for content marketing topics to write, record or post about.

Creating content is only half of the content marketing equation - once you’ve created your content, you have to put it out there. This episode, I’m looking at how to drive traffic to your content and reach new audiences. Download my free cheat sheets from http://stephtaylor.co/65 Wanna see what happens behind the scenes? Follow me at @stephtaylor.co and @wearewildbloom

SEO is a pretty complicated topic, but when done correctly, it can get you a ton of free traffic. This episode, I’m looking at what SEO is, why you should bother with SEO, and how you can get started with SEO. I’d love it if you could please screenshot and share this episode on Instagram Stories and tag @stephtaylor.co - you might even get a shoutout from me!

Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click through to your website, or leave without a second thought. Follow me on Instagram: @stephtaylor.co and @wearewildbloom Grab my free Instagram cheat sheet at https://stephtaylor.co/free-instagram-cheat-sheet-2018/

Instagram marketing can be a great way to reach your business goals, when done with an Instagram strategy. Otherwise, it’s a waste of time. This episode, I’m looking at how you can get started with your Instagram marketing strategy, so that you can use Instagram to bring you closer to your business goals. Download the free chapter of my Instagram ebook, Insta Domination, fromhttp://stephtaylor.co/chapter Purchase the full 126-page ebook from http://stephtaylor.co/ebook

No clue where to start marketing your business? There are a few marketing foundations you need to have in place before you even think about driving traffic to your website. This episode, I'm looking at all the things you need to have in place before you start marketing a business. Download my FREE website conversion checklist: http://stephtaylor.co/2 Follow me on Instagram: @stephtaylor.co and @wearewildbloom

Creating a marketing strategy is one of the most important things you need before you start marketing your business. This episode, I look at what a marketing strategy is, why you need a marketing strategy, and I help you create a quick marketing strategy. Download my free cheat sheet 50 Ways to Promote Your Content: http://stephtaylor.co/3 Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

This episode is my last one for 2018. For the next couple of weeks, I’ll be rebroadcasting the most popular episodes from 2018 while I take a few weeks to relax, spend lots of time at the beach and create lots more content, and I’ll be back with fresh episodes in January. Today, I’m sharing my vision and plans for 2019. Some big changes are happening and I want you guys to be the first to know. Doors to Socialette Elite close 17 December - join at http://stephtaylor.co/elite

It's Socialette's 100th episode and it's my birthday! To celebrate, I've asked a bunch of my business buddies to come on the show and share their biggest business lesson, mistake or tip. In today's episode, you'll hear from: Travis Chappell (http://www.buildyournetwork.co) Carl Taylor (http://automationagency.com) Laura Peterson (https://www.copythatpops.com) Michael Bromley (https://beyondbillables.com) Jordan Harbinger (https://www.jordanharbinger.com) Natalie Jennings (https://www.nataliechampajennings.com) Anita Siek (http://wordfettigroup.com) Omar Zenhom (https://100mba.net and https://webinarninja.com) Angela Henderson (https://www.angelahenderson.com.au) Leanne Hughes (https://www.firsttimefacilitator.com) Jason Malouin (http://jasonmalouin.com) Harry Duran (http://fullcast.co) Dave Jackson (https://www.theschoolofpodcasting.com) Ronsley Vaz (http://mustamplify.com) Thank you so much to everyone who has listened to this podcast so far - and here's to the next 100 episodes!

2018 has been a BIG year. In today’s episode, I’m sharing the nitty gritty of my 2018 with you: What worked well, what didn’t work so well, what absolutely failed and what lessons I learned, that I’ll take with me into 2019. Doors are open for Socialette Elite this week only - join now at http://stephtaylor.co/elite

Email subject lines can be the deciding factor as to whether someone opens your email or not. The right email subject line can mean someone opens your email (and possibly buys from you) - so it’s pretty important. This episode, I’m looking at how you can write better email subject lines. Purchase my 3-Day Email Marketing Kickstarter: http://stephtaylor.co/email

Not sure how to build an email list? You need to give them some incentive to sign up. My favourite type of incentive is a free piece of content - e.g. a cheat sheet, ebook, template, etc. Today I’m going to run you through the steps in setting this list-building system up, so you can grow your email list on autopilot. And when your email list growth is on autopilot, it means you don’t have to stress about where your next sale is coming from. Purchase the 3-Day Email Marketing Kickstarter: http://stephtaylor.co/email

As anyone who is on my email list will tell you, I’m a BIG fan of email marketing. I probably email my list more often than I post on social media these days - and I’ve seen a much bigger ROI from email than from any other channel. But, if you’re starting your email list from scratch, it can feel a bit pointless at the start. You feel like you’re just emailing crickets - and that nobody cares. The thing is - email marketing is actually a pretty powerful tool. This episode, I’m looking at a few reasons you should start building your email list, like yesterday. Register for the 3-Day Email Marketing Kickstarter at http://stephtaylor.co/email

Look up #laptoplifestyle on Instagram and you’d be forgiven for thinking that running a business is anything but poolside cocktails and sunsets. But, in the early days of business, it’s more likely going to be the opposite of poolside cocktails and sunsets. The thing is: I’m pretty sure everyone goes through this. In my almost 3 years of running a business, I’ve been through every one of these things at least once. This is not designed to scare you off, if you haven’t started your business yet. It’s simply to help you realise that you’re not alone, and to help you keep going if you’re going through any of these at the moment. Join Socialette Elite: http://stephtaylor.co/elite

SEO can be confusing. How do you even start doing SEO? Surely it’s too techy and difficult to DIY your SEO, right? Wrong. Today’s guest, Kate Toon, is the queen of SEO, in an industry full of dodgy “experts”. Today, we’re talking about SEO basics and how to get your website found by Google - without it costing you a fortune or hours of your time. Kate’s recommended links: Pingdom: https://www.pingdom.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ Ask the Public: https://answerthepublic.com/ Keyword.io: https://www.keyword.io/ Google Webmaster tools/Search Console: https://search.google.com/search-console/ Yoast plugin for Wordpress: https://yoast.com/ Kate’s Facebook Group - I Love SEO with Kate Toon: https://www.facebook.com/groups/recipeforseosuccess/ Kate’s SEO Nibbles course (it’s free!): https://therecipeforseosuccess.com/seo-courses/seo-nibbles/

Instagram followers - we all want to get more Instagram followers, right? Today, I’m sharing 5 Instagram growth tactics with you, so that you can grow your Instagram following with people who might actually buy from you or work with you. Purchase Insta Domination: http://stephtaylor.co/ebook Follow me on Instagram @wearewildbloom and @stephtaylor.co

Instagram marketing has changed a bit over the past few years and so have the rules about how often you should post to Instagram. Today, I’m answering the question “How often should I post to Instagram?” Doors are closing for Socialette Elite. Join at http://stephtaylor.co/elite Got your own question you’d like answered on the podcast? Hit me up on Instagram @wearewildbloom.

Instagram comment pods became a big thing when the Instagram algorithm changed and suddenly people got a fraction of the Instagram engagement they had before. This episode, I'm looking at the truth about Instagram pods. This episode is brought to you by Socialette Elite. Join at http://stephtaylor.co/elite

Doors are open for Socialette Elite, for this week only, and then they’ll close again until late December. And, when they reopen, the price will go up. So, if Socialette Elite is something you might be interested in, listen up because you don’t want to miss this. Register for Socialette Elite at http://stephtaylor.co/elite

Brand visuals are SO important when you’re starting a new business, or even rebranding an old one. Today’s listener question is “How did you decide on your brand theme?” In this episode, I’m answering the question and sharing my top tips for choosing your brand theme. Doors are open for Socialette Elite! Find out more + register at http://stephtaylor.co/elite Got a question you’d like me to answer on the podcast? DM me on Instagram @wearewildbloom

Marketing mistakes. We’ve all made them. But, there are a few surprising ones that I’ve noticed people making again and again. This episode, I’m looking at 3 of these mistakes, in the hope that you can avoid making them yourself. I think you might find them a little bit surprising - and probably not what you expected at all. Register for my free masterclass at http://stephtaylor.co/roadmap Are we Insta-friends yet? Follow me at @stephtaylor.co and @wearewildbloom

All too often, I see people launch a business and then straight away start focusing all their energy on getting more Instagram followers or growing their email list. If you’re jumping straight to these things, then there are some big marketing foundations that you’re overlooking. This episode, I’m going to run through 5 big things you’re overlooking in your marketing. Register for my free masterclass at http://stephtaylor.co/roadmap Download my bonus podcast episode - 5 ways to get deeper insight into your ideal customer or client - at http://stephtaylor.co/elite

The question I’m answering today is: How do I start marketing my business when I have no followers, a tiny email list and no budget for paid ads? I love this question - because we all have to start somewhere! Register for my free live training at http://stephtaylor.co/roadmap Got a question you’d like me to answer on the podcast? DM me on Instagram @wearewildbloom

Hindsight is a beautiful thing. I don’t know how many of you know this, but I actually used to have a product-based business, which I closed down in early 2017. I learnt a few hundred things that I don’t think I would have figured out otherwise. So, in today’s episode, I’m celebrating hindsight and sharing with you 5 things I would do differently if I were to start my first business over again. Register for my free live training “5 steps to your next $10k: Your Content Roadmap” at http://stephtaylor.co/roadmap

So many business owners don’t like marketing their business because it feels a bit icky or “salesy”. Marketing your business shouldn’t feel this way! It should be something you feel good about - after all, you’re helping people in some way, shape or form. Today I’m sharing some of my tips to market your business without feeling salesy - something which I too have dealt with. Register for my free live training “5 steps to your next $10k: Your Content Roadmap” at http://stephtaylor.co/roadmap

This week, I’m introducing a new style of episode. Every Friday I’m going to be answering a question that a listener has sent in. Today’s question I’m answering is “How do I organise my social media for my launch?” Register for my free live training “5 steps to your next $10k: Your Content Roadmap” at http://stephtaylor.co/roadmap Want your own question answered on the podcast? DM me on Instagram @wearewildbloom or @stephtaylor.co

Socialette is on holiday! I'll be back later this week but in the meantime, here are some of the most-loved episodes so far. I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing tools and apps over the past few years. This episode, I’m running you through the key apps I use, love and recommend. Yes, this episode does contain some affiliate links, but you can rest assured I’m only recommending tools that I genuinely love. See the full list of marketing tools I use at http://stephtaylor.co/30

Socialette is on holiday! I'll be back next week but, in the meantime, I'm resharing some of my top episodes so far. It’s all well and good growing your Instagram following, but once they’re following you, you need to build a connection with them and start to nurture them down the funnel. So, how do you build a connection on Instagram? Here’s a hint… It’s not something that happens automatically with a perfectly curated feed. This episode, we’re looking at how you can build a connection with your audience using Instagram marketing. Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/21

Socialette is on holiday! I'll be back next week but, in the meantime, I'm resharing some of my top episodes so far. Instagram marketing is a helluva lot harder than it used to be. Once upon a time, a perfectly curated Instagram feed was enough to grow your Instagram following overnight. These days, Instagram marketing ain’t what it used to be. That said, there are a couple of tricks you can use to grow your Instagram following with people who are actually interested in what you do or sell. This episode, I’m looking at some of my top tips to get more Instagram followers. Download my free ebook - 7 Savvy Strategies to Ignite Your Instagram from http://stephtaylor.co/19

Kimberley Wenya is a wellness and mindset coach, host of the Kimberley Wenya podcast and such a high-energy, positive girl, who is wise beyond her years! Can you tell that I’m a big fan? In today’s episode, we chat about marketing your business in an aligned way, attracting aligned clients, building a membership site and, most importantly, dealing with your mindset when running a business. Learn more about Kimberley Wenya at kimberleywenya.com or on Instagram @kimberleywenya (PS. Don’t forget to grab your bonus podcast episode + get on the waiting list for Socialette Elite at stephtaylor.co/elite)

Self-doubt and impostor syndrome - every business owner has dealt with it, and if anyone tells you otherwise, they’re probably lying. This episode, I’m sharing some tips for dealing with self-doubt and impostor syndrome when you’re marketing your business. Grab your bonus podcast episode + get on the waiting list for Socialette Elite at stephtaylor.co/elite. Don’t forget to follow me on Instagram @wearewildbloom and @stephtaylor.co

Social proof is a psychological tactic (aka. Marketing hack) you can use in marketing your business - and it’s super easy to incorporate it into everything you do! In this episode, I look at some easy ways to incorporate social proof into your business marketing. Grab your bonus podcast episode + get on the waiting list for Socialette Elite at stephtaylor.co/elite. Don’t forget to follow me on Instagram @wearewildbloom and @stephtaylor.co

Scarcity and urgency are two marketing tactics you can use to stop potential customers and clients from procrastinating, and compel them to buy. This is relevant, whether you’re a product-based or service-based business, so listen up for more on what scarcity and urgency are, and how to infuse these into your own marketing. Join the Socialette Elite waitlist + get a FREE bonus podcast episode at https://stephtaylor.co/elite

Today’s podcast guest, Anita, is the founder of Wordfetti - a copywriting house that specialises in disruptive, thought-provoking and engaging copywriting. Your website copy plays such an important part in marketing your business, so it’s crucial that you get it right. In today’s episode, Anita and I chat all about why copy is important, what makes good copy, how to DIY your copy and what to look for in a copywriter, should you decide to outsource. You can find Anita at www.wordfettigroup.com or @wordfetti on Instagram.

When you’re running a business in a space where there are HEAPS of competitors, or even just one major competitor who has most of the market share, it can feel like a bit of a tough slog. And this is where people get tempted to compete on price - surely if your prices are half the price of your competitors, then you’ll get ALL of their customers, right? Wrong. This episode, I’m looking at some ways to differentiate yourself from your competitors. Grab your bonus podcast episode + get on the waiting list for Socialette Elite at stephtaylor.co/elite Don’t forget to follow me on Instagram @wearewildbloom and @stephtaylor.co

Joining a co-working space was probably one of the best things I ever did for my business, and for my mental health. The support, camaraderie and banter are the best things ever when you’re doing this “business thing” alone. This episode, I’m sharing 5 reasons to consider joining a co-working space. If you can’t find a suitable co-working space, or you can’t afford to join one just yet, I’m launching Socialette Elite in November. It’s a virtual co-working community of similar-minded business owners. Head to http://stephtaylor.co/elite to get on the waitlist and lock in the founding member price!

An elevator pitch is all about articulating what your business does, clearly and convincingly. Even if you don’t think you need one, you definitely do! This episode, I’m breaking down what an elevator pitch is, and what makes a good elevator pitch. Join the waitlist for Socialette Elite at http://stephtaylor.co/elite

When you’re launching a new business, it’s only natural to look and see what others in your space are doing. It can be SO tempting to emulate exactly what they’re doing, in the hopes that it will bring you success as well. This episode, I’m sharing 5 reasons why you shouldn’t look to your competitors for inspiration. BIG news! I’m launching Socialette Elite in November. Get on the waitlist to lock in your founding member price at http://stephtaylor.co/elite

Pinterest isn’t just for people who like looking at pretty things or who are planning a wedding. Pinterest is also a valuable marketing tool for business owners - if your audience uses it. This episode, I’m looking at 3 BIG reasons why you should be using Pinterest to promote your content. Join my Pinterest group board at http://stephtaylor.co/board Get a free trial of Tailwind at http://stephtaylor.co/tailwind

When did you last take a holiday from your business? A real, no-wifi holiday. I took one 6 weeks ago and it was terrifying - but it was also the best thing I’ve done for my business in a long time. This episode, I’m sharing my top tips for taking a holiday from your business, so you can recharge and come back bursting with motivation and ideas. Download my free chapter of Insta Domination from stephtaylor.co/chapter Don’t forget to follow me on Instagram @wearewildbloom and @stephtaylor.co

Instagram marketing can be a great way to reach your business goals, when done strategically. Otherwise, it’s a waste of time. This episode, I’m looking at how you can get started with your Instagram marketing strategy, so that you can use Instagram to bring you closer to your business goals. Download the free chapter of my Instagram ebook, Insta Domination, from http://stephtaylor.co/chapter Purchase the full 126-page ebook from http://stephtaylor.co/ebook