Imperfect Action

You won't often catch me talking about my feelings, but in today's episode I'm sharing how I've really been feeling about everything that's going on. I promise this isn't intended to be a pity party (after all, I have a lot to be grateful for!) but more just to help you feel a little less alone in this storm. Please feel free to reach out and say hi at any time - you'll find me over on Instagram @stephtaylor.co.

Tasha Booth is the founder and CEO of The Launch Guild, a digital support agency for leaders and entrepreneurs who are making a mark on the world. Some of the things we chatted about in this episode include: What a launch runway is and why it’s so crucial to the success of your launches. The big mistakes Tasha sees people making with their launch runways. How to start outsourcing parts of your launch - even if you don’t feel ready to do so yet. How to define all the roles you might need in your launch before you start outsourcing. Why you need to remain in your zone of genius during a launch (and how to do so!) You can find Tasha over on Instagram @thetashabooth and find out more about The Launch Guild at https://thelaunchguild.com/ Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Back at the start of Feb, I recorded an episode giving you the breakdown of a launch I did - and the feedback I got from you was that yes, you want to see more of these behind-the-scenes breakdowns of my launches. So today I’m going behind the scenes of a launch I did in January. It was a small launch of my A-Z Podcast Launch Plan, which I’ve live launched a couple of times now - and was the focus of the last launch break down episode as well. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Anita and I had so much great feedback about our last Virtual Happy Hour, that we decided to run another one - with coffee instead of wine this time. Some of the things we chatted about include the challenges of running our business in isolation, the ups and downs of isolation week 2 and what we've been working on. Are we Instagram friends yet? You can find me @stephtaylor.co and Anita at @brandfetti Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap

One of the scary things about launching for many of you is the fact that you have to put yourself out there - you have to step into the spotlight and actually show up. I’ve spent the last couple of years working through my own fear of being in the spotlight and now I can say that it’s not really an issue for me anymore - but it certainly was a few years ago. This episode I’m sharing 5 tips to help you launch when you hate being in the spotlight. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Suz Chadwick is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to amazing 'got to have' delectable goodness. As the founder of The Connection Exchange, author of Play Big, Brand Bold and host of the popular Brand Builder's Lab podcast, Suz works with savvy businesses owners to find the wow factor in what they do. She not only supports them to build brands with clear and powerful messages that connect with their audience but helps them stand out to make their business the exception, rather than the rule. In today’s episode, we’re chatting about: What playing a bigger game means to Suz, and why she believes so many business owners play small. How to stop caring so much about what other people think, so that we can start to play a bigger game. Suz’s top tips to start pushing yourself out of your comfort zone so that you can grow. How to start building a bold brand and become the go-to in your space. You can find more about Suz Chadwick over at https://www.suzchadwick.com/ or @suzchadwick on Instagram. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Last episode, I talked about how to survey your audience, and when I surveyed mine last year, one of the questions I asked was if they’d ever launched a course, membership or digital product previously. A lot of people said something along the lines of: “Yes but I only sold 5”. So, there’s something really important you need to know: You can have a launch and sell 5, and it’s still considered successful. On the flipside, you could launch, sell 50 and your launch could be an absolute flop. This episode, I'm sharing the number one reason why launches flop. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Last episode, I talked about some of the important things you’ve forgotten in the lead up to your launch. And, you know what one of the most important things people forget to do is? Talk to their audience. You know - the people actually BUYING your product. It’s really easy to assume that we know what people want, but until we talk to them, we actually have no idea. At the end of last year, I surveyed my audience and you know what? I learned a few big things. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

We could all use a little more community and connection right now, so my work wife, Anita Siek from Wordfetti, and I decided to run a live Virtual Happy Hour. This is the recording, if you couldn't make it life. Want us to run another one soon? Jump into our DMs @stephtaylor.co or @wordfetti and let us know. If you guys want it, we'll make it happen. It's not like we have anywhere else to be right now!

There are a LOT of moving parts in a launch - seriously. And, unless you’ve done it many times before, you’re probably going to forget a few things. That’s totally understandable. But, let’s try and make sure you don’t forget any of the really important things. This episode, I’m sharing 5 super important parts of your launch you’ve probably overlooked. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Being an introvert doesn’t mean you can’t get a lot of value out of events and meet new people - it just means it doesn’t come as naturally to us as it does for extroverts. It drains our energy, whereas extroverts gain energy from these sorts of things. This episode I’m sharing 6 tips for getting the most out of an in-person conference or event as an introvert. A lot of these tips will be applicable to extroverts as well, but I know we introverts struggle with events a lot more, so this episode goes out to my fellow introvert friends. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Bobby Klinck is a lawyer (of the fun kind!) specialising in online businesses. He helps online entrepreneurs set their business and legal foundations so they can stop imagining what could be and start building the businesses of their dreams. This episode, we’re chatting all about how to make sure your legal boxes are ticked when you’re launching an online course or membership. Some of the things we talk about in this episode include… The most common areas Bobby sees business owners making mistakes when it comes to their legals. The key agreements and contracts that business owners and entrepreneurs need (but usually don’t realise they do!) How to handle promises, guarantees and refund policies with your online course or membership. The legal essentials when you’re launching an online course or membership. You can find Bobby Klinck at https://www.bobbyklinck.com/ or at @bobbyklinck on Instagram. ---- Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Launching with a webinar can be such an effective way to kick off a launch. Some of these benefits are applicable to Facebook Lives as well, but the reason I recommend webinars over a Facebook Live or Instagram Live is because people need to register. The act of registering means they’re committing to showing up and it feels a lot more serious than just yet another FB Live. This episode, I’m sharing 5 reasons why webinars launches work so well when you’re launching something new. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

I was recently at an event where one of the speakers, James Wedmore, who I’ve been fangirling for a long time now, said that to be successful, you’ve gotta to do what nobody else is willing to do. And I thought: What can I do in my business that nobody else (or very few people) are willing to do? Then, it hit me - I’ve been doing a lot of these things already, and they’ve ended up being the things that have worked best for my business growth. So this episode, I’m sharing a few things that few people are willing to do, but that have had the biggest impact on my business. Hopefully these will spark some ideas for you! Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

When you’re launching, how do you know what type of launch event to do? Should you launch with a webinar? Should you do a 3-day challenge? Should you launch with a video series? ’m looking at the pros and cons of launching with webinars, challenges and video series. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

I have a secret product I don’t really promote anywhere. And that’s because it’s something I created fully by accident, for an audience that isn’t usually business owners. This template has, to date, sold 1,000 copies without me having to do any marketing for it. I’ve literally done nothing - I don’t think I’ve even promoted it on Instagram. It just sells on autopilot. But, it’s also been a bit of a pain to deal with at times. This episode, I’m sharing 7 lessons I’ve learned from selling $20,000 worth of Canva templates. Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? Find me @stephtaylor.co

If your business isn’t making sales, then it’s not making money. And if you’re not making money, well, there’s only so long you can stay in business for. Enter today’s podcast guest: Bay Bradfield, a business growth strategist and sales coach. She knows a thing or two about selling, and she’s here to share her sales strategies with us. In this episode, we chatted about: Why so many business owners HATE selling (and the simple mindset shift you can make to make selling a tiny bit easier). The biggest mistakes Bay sees business owners making when it comes to sales, and the simple steps they can take to fix these. Bay’s biggest tips for successful sales calls (including how to talk about the one thing that scares us so much: The price). How to overcome the common mindset block “my audience wouldn’t pay that much for my product/service”. Why you feel icky and sleazy when it comes to selling, and how to flip it around. Her top tips for making more sales in your business. You can find Bay on Instagram @baybradfield and on her website www.baybradfield.com Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? Find me @stephtaylor.co

Thinking of creating a comprehensive online course? I’ve created and launched online courses over the last few years and even though my specialty is launching online courses, I’ve learned a thing or two about online course creation along the way as well. One of the BIG places I see so many of you getting stuck is this idea that you want to create the most comprehensive online course out there - you want to teach your audience EVERYTHING there is to know about your area of expertise. But, there are a few problems with creating a super comprehensive online course that’s jam-packed with everything they could possibly ever learn. This episode, I’m sharing why you shouldn’t create a comprehensive online course. Are we Insta friends yet? You can find me over there at @stephtaylor.co Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap

So, you want to launch something. Only, you don’t know what to launch yet? Or maybe you have an inkling of an idea for a course, membership or digital product, but you just don’t know how to flesh it out a bit more. There’s this misconception that you have to be super creative to come up with an idea for a digital product and that’s simply not true. There are a few places you can look to for inspiration. This episode, I’m sharing a few ways to uncover the perfect idea for your next digital product. Are we Insta friends yet? You can find me over there at @stephtaylor.co Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap

Later this year, I’m launching a membership. It’s all still in the works, so I can’t share full details with you just yet… But this episode, I’m giving away the most spoilers so far. I haven’t actually shared a lot of this with anyone except some really close business friends. In today’s episode, I’m sharing a couple of reasons why I chose to launch a membership - as well as those spoilers about what my membership might look like. Are we Insta friends yet? You can find me over there at @stephtaylor.co Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap

Brooke Vulinovich is regularly called “the Queen of Media” and it’s easy to see why. She’s built a business teaching entrepreneurs about Instagram, and in today’s episode we’re chatting about her journey (including some of the ups and downs along the way!). In this episode, we chatted about: The challenges Brooke has faced along her business journey to date (including a few very expensive oops moments!) How Brooke launched her Social Club membership, and why she chose to launch a membership rather than an online course. Brooke’s top tips on getting media coverage and how she earned the title “the Queen of Media”. How to get more Instagram followers in 2020 and some of Brooke’s insider tips on how to optimise your Instagram account for success. How to use Instagram when you’re launching something new in your business. You can find Brooke on Instagram @brookevulinovich and her website at www.brookevulinovich.com Are we Insta friends yet? You can find me over there at @stephtaylor.co Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap

So, you finally launched. And it didn’t go as well as you were hoping. That sucks - trust me, I’ve been there and it’s one of the worst feelings ever. You’ve probably poured your heart, soul and a few limbs into making this launch a success, so when it doesn’t work out, it can really hurt. A failed launch doesn’t make you a failure. What would make you a failure is never even trying in the first place. So, rather than quitting, there are a few things you can do. This episode, I’m sharing 5 steps to rescue your failed launch. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Impostor syndrome in business. It’s something we all deal with, but nobody really talks about. It shows up differently for everyone, but it’s still there - and personally, it’s something I have to work through almost on a daily basis. I have got better at dealing with it, but I’d be lying if I said it didn’t affect me at all. This episode, I’m getting real with you guys - I’m sharing 3 major ways that impostor syndrome shows up for me. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

How do you know when it’s time to launch a digital product in your business? Maybe you’ve been thinking of launching an online course. Or a membership. Or an ebook, or some templates. I’d be lying if I said creating and launching a digital product was SUPER EASY, but it’s also not as difficult as you think it is. And it’s 100% worth it. This episode, I’m sharing 5 signs that it’s time to seriously think about adding a digital product to your business. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

When you’re first creating something new - whether its a course, a digital product, or even a physical product - it’s tempting to assume that if you build it they will come. But, for most of us, if we build it and don’t tell them about it, they will not come. If you “soft launch” a product and just put it on your website, you’re probably going to be disappointed. This episode, I’m sharing 5 reasons why you need to launch your product. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Wondering how much it costs to launch an online course? You're not alone. In fact, if you're anything like most of my students, you probably think the cost of launching an online course is WAY more than it actually is. This episode, I'm breaking down all the costs of launching an online course - you'll be pleasantly surprised, I think! Links: - Kajabi 28-day free trial: http://stephtaylor.co/kajabi - Airtable 30-day trial of premium: http://stephtaylor.co/airtable - Screenflow: http://stephtaylor.co/screenflow Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

The pre-launch phase of a launch is hands down the most important part of your digital product launch. (That is, the 90 days before you launch). This episode, I'm sharing a few reasons why your digital product pre-launch runway is a non-negotiable in any digital product launch. Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Launching can make you a nice chunk of cash, quickly. But, there are a bunch of other launching benefits that people don't usually talk about. This episode, I'm sharing the unexpected side effects of launching that boost your business. Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

What should you launch first? Should you launch an online course? Should you launch a membership? Or, maybe an ebook? This episode, I'm looking at the pros and cons of launching an online course, vs. launching a membership site, vs. launching an ebook. Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Where the heck do you start when you're launching something?! Oh, if only I had a dollar for every time someone asked me where to start with the first launch of an online course, membership or other digital product. This episode, I'm sharing the launching 101 - where to start launching your online course, membership or digital product. Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

You hear of all these people who’ve had 6-figure launches - but nobody really breaks down the numbers behind-the-scenes. Then what happens? When you launch, and you make $2,000 or $10,000 or *insert arbitrary number here*, you feel like your launch wasn’t successful. But what actually makes a launch successful? This episode, I’m lifting the curtain on one of my most successful launches (and it didn’t even hit 5-figures). Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Over the Christmas break, I spent 3 weeks without my laptop - and, as a consequence, managed to read 21 books. While not all of these books were business-related, I learnt a lot from the books I did read. This episode, I’m sharing 10 big things I learned from my new favourite business books. Books mentioned in this episode: Atomic Habits by James Clear Tribe of Mentors by Tim Ferriss Superfans by Pat Flynn Getting Things Done by David Allen Rework by Jason Fried Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

“My audience isn’t big enough to launch anything yet” - said pretty much everyone who did my survey last year. I’ve said it before and I’ll say it again - launching is HOW you grow your audience. But, you’re probably wondering: How does launching grow your audience? This episode, I’m sharing 5 ways to grow your audience by launching. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Want to launch something in 2020, but not sure what to launch? Or maybe you’re working away on creating a course in the background, maybe you’re still working on the idea of something bigger to launch. You can still launch something in the meantime. This episode, I’m sharing 3 things you can launch when you have nothing new to launch. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

As business owners, there are a bunch of very common stories that we tell ourselves - stories that are designed to keep us safe, but as a result, they’re holding us back from the success we deserve in our businesses. This episode, I’m sharing 5 of these stories (and I’ve hands-down been guilty of these too!) Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

I’ve been talking about mindset a LOT these past few episodes, and you guys are probably like “bring back the marketing tips!” But, honestly, you won’t find success with any marketing tips unless your mindset is in the right place. And, today’s podcast guest is about to school you in mindset. Lisa Corduff helps extraordinary women get unstuck and create real and lasting change in their lives. She uses practical and powerful mindset strategies (and a stack of inspiration!) to help you identify and breakdown the barriers that hold you back - because the world needs more women owning their worth and power. Some of the things we talk about in this episode include… The mindset shifts Lisa had to make to take her business to the next level. The biggest mindset struggles she sees business owners dealing with and how they can overcome them. The stories we tell ourselves that hold us back from success and how to reframe these. The “Be Do Have” concept and how you can apply this to your business to become wildly successful in anything you do. Unfortunately the second half of the recording went a bit fuzzy and it can’t be fixed, but I highly recommend listening to the entire episode as it’s SO jam packed with value. You can find Lisa Corduff at http://lisacorduff.com/ and @lisacorduff on Instagram. Have you downloaded my free ebook yet? Grab The Complete Roadmap for a Killer Launch from http://stephtaylor.co/roadmap Are we Insta pals? Find me at @stephtaylor.co on Instagram

Mindset is truly THE most important thing in running a business. I’ve only recently realised in the last few months just how much my mindset has been holding me back from success. This year, I’m making some big mindset shifts as I look to take my business to the next level. Here are 9 business mindset shifts I’m making in 2020. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Statistically speaking, you’ve probably given up on your New Year’s resolutions by now. But, did you set any resolutions for your business this year? It’s not too late! This episode, I’m sharing 5 business resolutions to make in 2020. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

It’s a new year, and that means a fresh start! This year, I’m focusing on creating new business habits to ensure that everything runs more smoothly than it did in 2019 - because that was a messy year! This episode, I’m sharing with you the 6 better business habits I’m creating in 2020. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Content marketing is magic, but the big struggle can be coming up with fresh content ideas all the time. This episode, I’m sharing 5 free tools you can use for content marketing ideas that your audience actually cares about. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch

Social media content ideas can be hard to come by sometimes. We all go through times when we’re feeling super inspired, and then times when we’re just not feeling it. This episode, I’m sharing 7 social media post ideas. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch

Passive income can be a game-changer in your business. It’s a great way to diversify where your money is coming from, and make sure you’re not putting all your eggs in one basket. This episode, I’m looking at how you can get started with passive income in your business. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch

There are a heck of a lot of Instagram-related tools and apps out there. Lucky for you, I’ve tried a LOT of them and, this episode, I’m sharing 6 of my favourite tools to streamline your Instagram marketing. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch

Branding is something I spent a lot of time learning about in 2018, because I truly believe it’s what differentiates the good businesses from the great ones. I’m by no means a branding expert, but I’ve learnt a few things along the way and today I’ll be sharing a few branding tips with you. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch

Frankly, I’m a bit sick of seeing these things on Instagram. None of these things will actually grow your business, beyond maybe getting you more followers or more engagement - but these followers and these people engaging, they’re usually not the right people. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch

Anyone who runs a business will agree that running a business changes your life. This episode is about the realities of building and scaling a business - because it’s a million times harder than you think it’s going to be. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch Follow me on Instagram at http://instagram.com/stephtaylor.co

Bec Miller is the founder of Health With Bec, where she helps women slim down without the hunger - and keep it off! Bec is also a client of mine, and we’ve recently been working together on the launch of her membership, so I thought it would be pretty cool to get her on the show to share her launch story. To wrap it all up at the end, Bec is also sharing her top nutrition tips for business owners. We chatted about… Why Bec started her business (rather than going to work for someone else) and how she grew her audience and got clients in the early days. What made her decide to launch her first ebooks and how she marketed those launches. Why she decided to launch a membership, and how the first launch of it went. What she found to be the hardest part of the membership launch process (and what surprised her about the process!) You can find Bec Miller at https://www.healthwithbec.com/ and @health_with_bec on Instagram. Have you downloaded my free ebook? Grab The Complete Roadmap for a Killer Launch at http://stephtaylor.co/launch

Salome Schillack is the founder of Shine and Succeed, where they help digital course creators launch bigger, grow more consistently and scale faster, using Facebook Ads and Instagram Ads. In today’s episode, we’re chatting about starting to run Facebook Ads, and how to use Facebook Ads in a launch (with a specific focus on online course launches). We chatted about… Why Salome chose the niche that she’s in for her business - that is, Facebook Ads for digital course creators. Whether you should be boosting your posts or not. Why she believes you shouldn’t only be running Facebook Ads when you have something to sell (and the types of ads you should be running in the background, even when you have nothing to sell!) What ads to run in the lead up to your next online course launch, and what’s working particularly well at the moment. You can find Salome Schillack at https://shineandsucceed.com/ and @salome.schillack on Instagram. Have you downloaded my free ebook? Grab The Complete Roadmap for a Killer Launch at http://stephtaylor.co/launch

Join Stephanie Taylor (Socialette) and Courtney Condy (Occupation Wild) as they chat about Courtney Condy on launching a new business, getting out of a toxic relationship and turning her business around. Having spent the years right out of college bouncing around the corporate sector feeling bored and uninspired, founder Courtney Condy, left her desk job for a life of adventure. Saying goodbye to cubicles, limited vacation time, and lackluster projects, she began guiding and leading trips all over the United States and abroad. Fueled by a passion to help people redefine how they see their careers, she founded Occupation Wild. In the belief that if it’s just for a season or for a lifetime, there is nothing more rewarding than working in the outdoors. You can find Courtney on... Website: https://www.occupationwild.com/ Instagram: https://www.instagram.com/courtneymcondy/?hl=en --- Connect with me over at https://stephtaylor.co/ and https://www.instagram.com/stephtaylor.co Have you downloaded my Complete Roadmap for a Killer Launch? Grab it at stephtaylor.co/launch

This week is 2020 planning week! And it wouldn't be complete without yours truly talking about how to start planning for your launches in 2020. Next year, I'll dive into the nitty gritty a bit more, but for now, we're looking at what you'll be launching next year and WHEN. Download my free Complete Roadmap for a Killer Launch from http://stephtaylor.co/roadmap Are we Instagram friends yet? Find me over at @stephtaylor.co